PRESENTATION
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What Is Guerilla advertising? Guerrilla marketing is an advertising strategy or method, using low-cost unconventional means, such as; graffiti, sticker bombing, flash mobs etc. These artistic techniques are often located in well developed areas, as more people are seeing these adverts.
However, Guerilla Advertising is usually seen in unexpected places, as this may signify unexpected ideas, It is simply used to convey a message or to promote a particular product or an idea.
What is Peace One Day? Peace one day is an event which will be taking place on 21st September. Peace One Day’s objective is to institutionalize Peace Day 21st September, making it a day that is selfsustaining and an annual day of global unity. A day of intercultural cooperation on a scale that humanity has never known. Peace One Day will bring happiness and a lot of positivity within the people. Peace one day will influence the majority of the global population, to better themselves and to help others.
What we hope to achieve
STORYBOARD FOR PROMOTIONAL FILM
BRAINSTORMING IDEAS!
ADVERTISING IDEAS
FURTHER IDEAS
RAISING AWARENESS
CAMPAIGN POSTER
This is our campaign poster and this will be seen almost everywhere, as this is raising awareness for the event.
As you can see, the date of the event is clearly shown, as this is informing people what day this event will be taking place on. On the other hand, we didn’t include a location. Why? Well we thought this event should be taking place everywhere, so there is no need to add a specific location.
Promotional stickers/badges
Promotional stickers and badges will be given to everyone that ‘Hugs for Peace’.
Promotional Bracelets