THE COMPLETE GUIDE TO SUCCESSFULLY SELLING YOUR HOME WITH IS LUXURY
#1 Luxury Real Estate Brokerage in Southern Nevada.
Proven to attract affluent global audiences.
Entrusted by the most sophisticated clientele.
YOUR TRUSTED RESOURCE FOR LUXURY LAS VEGAS REAL ESTATE
ACHIEVING
$715,000,000 SOLD IN 2023 BY IS LUXURY
INNOVATIVE. EXCLUSIVE. SPECIALIZED.
IS LUXURY is Las Vegas’ most trusted real estate team — founded and led by real estate icon, Ivan Sher With 20 of the top producing agents in the city and an adept support team, we represent the most prestigious neighborhoods in the greater Las Vegas area, and offer personalized service 7 days a week.
Over $4B Sold ($3B in 2018-2023)
Over 3,000 Total Transactions (2,800+ in 2018-2023)
IS Luxury is the #1 producing agency in Southern Nevada, and home to the largest selection of luxury real estate inventory in Las Vegas with the most extensive network of qualified, luxury buyers
More sellers trust IS Luxury than any other real estate firm in Las Vegas. The reason is simple: in addition to providing an unrivaled experience, we bring more buyers— a direct result of our exclusive connections and our proven marketing strategies
I S L U X U R Y C O M
Born in Washington and raised across various Seattle neighborhoods, Holly Erker brings a rich blend of cultural experiences, professional expertise, and a passion for architectural preservation to her role as IS LUXURY’s Luxury Vintage Las Vegas Specialist Holly has lived in diverse places, including Puerto Rico and Los Angeles, and now calls Las Vegas home for the second time During her time in Puerto Rico, she earned dual Bachelor of Arts degrees in Business Management Administration and Human Resources Management, skills that have greatly informed her approach to real estate and client relations
With over two decades of experience in hospitality and sales, Holly brings a deeply collaborative mindset to her work in real estate, striving to connect with and serve her community. Her adventurous spirit and love for travel, languages, food, music, and diverse cultures give her a unique perspective and an appreciation for the distinctive character of Las Vegas’s luxury vintage neighborhoods. A self-described “architectural junkie,” Holly is particularly passionate about mid-century modern design, style, and architecture—an interest that translates directly to her expertise in restoring and selling vintage homes
Holly’s passion for vintage properties led her to fully restore her former home in the historic Paradise Palms neighborhood. This project was so meticulously executed that it was featured in Nevada Preservation’s Home and History Tour in 2024, earning her a ten-page feature in Atomic Ranch Magazine that brought international attention to Las Vegas, Paradise Palms, and other Vintage Vegas neighborhoods. Inspired by the exposure and positive impact this recognition brought to the community, Holly is now in the process of restoring her next home in the iconic Scotch 80s neighborhood. Through these personal projects, Holly has gained extensive knowledge about the intricacies of revitalizing vintage properties for modern luxury living.
Beyond her professional and restoration work, Holly serves on the Board of Directors for the Ballard Eagles Drill Team, a nonprofit organization supporting an all-girls youth drill team in Seattle In her leisure time, she enjoys spin and yoga classes at TruFusion Eastern, spending time with her husband and two beloved dogs, or planning her next travel adventure
With her knowledge, passion, and firsthand experience in the luxury vintage market, Holly is dedicated to helping homeowners rediscover and elevate the unique charm of Las Vegas’s historic homes
At IS Luxury we selectively choose the nation’s leading real estate professionals to provide you with best-in-class service and unmatched results These are the people who make dreams a reality
DANIEL PEDERSON
LUXURYREALSETATE ADVISOR
IDA DOMAN
LUXURYREALSETATE ADVISOR
IVAN SHER OWNER | BROKER-SALESP ERSON
DENISE REICHARTZ
LUXURYREALSETATE ADVISOR
MAN STATE ADVISOR
BRIAN NUGENT
LUXURYREALSETATE ADVISOR
EVANGELINA DUKE-PETRONI
LUXURYREALSETATE
ER STATE
CHIP MADSEN
LUXURYREALSETATE ADVISOR
GAVIN WILLIAMS
LUXURYREALSETATE ADVISOR
COURTNEY BENTLEY
LUXURYREALSETATE ADVISOR
GRETCHEN WILLS
LINDSAY PRESSWOOD
LUXURYREALSETATE ADVISOR
N USSEN
LUXURYREALSETATE ADVISOR
SPENSER MCDONALD
LUXURYREALSETATE ADVISOR
NICOLE TOMLINSON
LUXURYREALSETATE ADVISOR
T IS
LUXURYREALSETATE ADVISOR
NOREEN LANE
LUXURYREALSETATE ADVISOR
RYAN ZEPPERNICK
LUXURYREALSETATE ADVISOR
LUXURYREALSETATE ADVISOR
MADISON BLAU BENSHIMON
LUXURYREALSETATE ADVISOR
SAM COLEMAN
LUXURYREALSETATE ADVISOR
Devoted to exceeding the expectations of sophisticated clientele, our team of licensed Showing Agents function as hands-on listing managers to oversee all communications, learn every detail of your home, stage your home for showings, and equip your property with all the necessary sales and marketing materials.
CERTIFIED. RESPONSIVE. PROFESSIONAL.
At IS Luxury, our services & support team is the most important resource in our service commitment to our clients. Offering 5 star, all-inclusive real estate services, IS Luxury enlists each of our top-producing agents with an expert support team, ensuring that you are in the industry’s most capable hands.
• • • • • • Dedicated Concierge Services
Client Relations Specialists
In-house Marketing, Design & Social Media
Licensed Administrative Staff
Listing & Transaction Management Professionals
Certified Public Accountant & Financial Controller
IS LUXURY represents the finest custom homes for sale in Greater Las Vegas including areas such as The Summit Club and The Ridges in Summerlin, MacDonald Highlands and Ascaya in Henderson and many other luxury guard-gated communities.
IS LUXURY represents the finest luxury residential condominiums throughout Las Vegas.
Estate management services are essential to maintain the value of your home. IS LUXURY Estate Management division provides a full-service estate management service to homeowners and sunbirds.
We take a proactive, hands-on approach to anticipate and resolve any problems, from maintenance to emergencies
IS LUXURY ESTATE MANAGEMENT offers a custom-tailored home management package:
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Vendor management and oversight
• Weekly Inspections and comprehensive report of findings.
Landscape maintenance, pool services, housekeeping. Emergency on-call assistance and alarm response.
Utmost discretion, confidentiality, and privacy with tightly controlled access to your property.
A proven approach to listing, marketing, and selling.
In-depth comparative research, current market trend assessments, and statistical data analysis to provide you with a comprehensive listing strategy that delivers optimal results.
Thorough and intelligent campaign planning addresses the pre-listing, listing launch, and ongoing promotional process, and ensures maximum effectiveness across all marketing channels, and touch points
Sophisticated, targeted, and data-driven marketing that spans print, digital, and social media showcases your listing to an elite audience at the appropriate place, and time
Industry-leading partnerships, high-profile media relationships, and access to Las Vegas’ most extensive luxury network positions your listing among the best in the world—exactly where it should be.
Prestigious memberships, worldwide marketing reach, and the legendary Forbes Global Properties brand reputation further expands your listing audience, and brings your home to a global audience
Together we will customize a marketing campaign as distinctive as your home.
In preparation for your listing launch, we curate a highly targeted listing strategy, initiate outreach to our extensive luxury network. We prepare your home for showings, develop an in-depth promotional campaign, and create a custom suite of marketing materials complete with professional photography, compelling copywriting, and luxurious design
Our aggressive sales strategy begins—effectively positioning your listing across print, digital, and social media channels worldwide. Included in our proven approach are private showings, website listings, email and direct mail campaigns, social media promotions, listing syndication to our vast online network, exclusive communication to our international partners, and personal outreach to targeted members of our global luxury network
Relentless in our commitment to sell your property efficiently and at the highest price point possible, we unveil innovative marketing campaigns designed to consistently and intelligently showcase your listing to affluent clientele across the globe Our marketing suite includes prestigious networking, placement in elite publications, newsletter and magazine features, high-quality printed collateral, and expansive digital and social media exposure.
Offering a comprehensive suite of marketing services, including print, digital, social media, direct mail, virtual tours, and elite networking, IS Luxury curates a customized marketing campaign to sell your property at the maximum price point, in record time
Available marketing services include:
EDITORIAL
PHOTOGRAPHY
VIDEO PRODUCTION
PROPERTY WEBSITES
3D VIRTUAL TOURS
FLOOR PLANS
LUXURY RENDERINGS
DIGITAL MARKETING
COPYWRITING
VIRTUAL STAGING
MAGAZINE PUBLISHING
With a pulse on local, national, and international luxury real estate trends, IS Luxury leads the way in print, digital, and social media marketing
Social Media Designs
Postcards/Brochures
Committed to innovation and optimization, we constantly evaluate and advance our digital presence in order to expand and maximize our reach.
Utilizing state-of-the-art digital marketing and social media strategies, IS Luxury can bring your home to the world
Our team employs an aggressive global listing strategy, designed to attract international home buyers to our Las Vegas listings. By distributing your property information and photography to an array of premium consumer websites worldwide, we maximize every opportunity to attract qualified buyers. Our listings appear across a vast network of over 70 elite publishers, including leading real estate websites in the UK, China, and Russia
we
618.5M
201.6M Combined Monthly PAGE VIEWS
Combined Monthly SITE VISITS
12,000 Active Followers
Constant Engagement. Superior Reach. Loyal Following.
With a monthly reach of well over 1 million+ luxury buyers across Facebook, Twitter, YouTube, Instagram, and LinkedIn, IS Luxury creatively and consistently engages with luxury buyers and sellers. Our premier social media experience enables us to showcase your listing to targeted buyers across the globe.
49,000 10M+ Views
Channel Subscribers
12,000+ Engaged Fans 12,000+
Loyal Clients & Interested Buyers
2,000+
Loyal Clients & Interested Buyers
IS Luxury is accustomed to working closely with executives, athletes, celebrities, and foreign dignitaries Our extensive network of luxury clientele, each highly connected in their own right, enables us to offer and sell off-market listings—perfect for those who prefer their properties to remain entirely exclusive and out of the public eye.
IS Luxury syndicates listings to over 1,000+ websites.
Las Vegas has long been one of the world’s most sought-after destinations.
Offering attractive price valuations, noteworthy tax advantages, and an escape from the ordinary, the seductive city becomes all the more enticing.
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No personal income tax
No corporate income tax
No gross receipts tax
No franchise tax
No inventory tax
No tax on the issuance of corporate shares
No tax on the sale or transfer of shares
No sharing of information with IRS
Simple annual requirements
Protection for Directors & Officers
No initial or minimum capital requirements
Anonymity of owners-total privacy
Business-friendly environment
High-value investments
Low property taxes
THERE HAS NEVER BEEN A BETTER TIME TO SELL LUXURY REAL ESTATE IN LAS VEGAS
Honest. Committed. Resolute.
Our reputation as the leading luxury real estate firm in Las Vegas is a culmination of our unwavering commitment to excellence, our extensive luxury network, our elite resources, and our unparalleled market expertise.
OUR COMMITMENT TO YOU.
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• You always come first.
You may reach us 7 days a week, 365 days a year.
You receive the foresight of an industry-leading, unified team
You enjoy the network and resources of a globally-respected brand
You benefit from state-of-the-art print, digital, and social media marketing
At IS Luxury, we curate uniquely personalized experiences, designed to exceed your every expectation and ensure that you receive the greatest return on your investment
We sell more homes over $1,000,000 than any other agent, team, or brokerage in the Las Vegas Valley.
OUR RESULTS ARE SIMPLY UNDENIABLE
