SELLER"S GUIDE
THE COMPLETE GUIDE TO SUCCESSFULLY SELLING YOUR HOME WITH IS LUXURY
UNRIVALED RESULTS
#1 Real Estate Agency in Luxury in Southern Nevada
NEXT-LEVEL MARKETING
Proven to attract affluent global audiences.
WORLD-CLASS SERVICE
Entrusted by the most sophisticated clientele.
YOUR TRUSTED RESOURCE FOR LUXURY
LAS VEGAS REAL ESTATE
ACHIEVING
NEW STANDARDS FOR SUCCESS
$715,000,000 SOLD IN 2023 BY IS LUXURY
ONE DEDICATED TEAM ONE CELEBRATED CITY
INNOVATIVE. EXCLUSIVE.
SPECIALIZED.
IS LUXURY is Las Vegas’ most trusted real estate team — founded and led by real estate icon, Ivan Sher With 20 of the top producing agents in the city and an adept support team, we represent the most prestigious neighborhoods in the greater Las Vegas area, and offer personalized service 7 days a week.
A REPUTATION FOR EXCELLENCE
20 years in Operation
Over $4B Sold ($3B in 2018-2023)
Over 3,000 Total Transactions (2,800+ in 2018-2023)
Unrivaled Boutique Experienced
IS Luxury is the #1 producing agency in Southern Nevada, and home to the largest selection of luxury real estate inventory in Las Vegas with the most extensive network of qualified, luxury buyers
#1 Choice in Las Vegas
More sellers trust IS Luxury than any other real estate firm in Las Vegas. The reason is simple: in addition to providing an unrivaled experience, we bring more buyers— a direct result of our exclusive connections and our proven marketing strategies
I S L U X U R Y C O M
BROKER-SALESPERSON S E L L I N G W I T H | EVANGELINA@ISLUXURY.COM 702-278-3222
DUKE PETRONI
EVANGELINA
THE TOP LUXURY REAL ESTATE BROKERAGE IN LAS VEGAS
UNMATCHED EXPERTISE FOCUSED ON YOU
Evangelina Duke-Petroni is a broker salesperson with a laser-sharp focus on the local luxury real estate market Born and raised in a small town in Montana, she enthuses that Las Vegas embodies similar qualities to her hometown Passionate about helping her clients find the perfect home at the ideal price, she has also broken numerous sales records in luxe neighborhoods like MacDonald Ranch, Anthem Country Club, and Ascaya—where she recently sold an $8.2 million home. With her knowledge of the local luxury market, Duke-Petroni is trusted by buyers and sellers alike to reach their real estate objectives.
With over a decade of experience in luxury real estate sales, she is committed to bringing her clientele a high-end experience from start to finish Duke-Petroni tirelessly works to meet this goal for each individual and family she serves, regularly exceeding expectations Along with her passion for welcoming her clients home or bringing record-setting deals to the table, she is married, a mom of two, and active in philanthropic causes Duke-Petroni is also a proud graduate of the Leadership Henderson program; she enjoys running, cooking, traveling, and spending time with her family
MEET THE TEAM
INDUSTRY LEADERS RECORD-BREAKERS GAME-CHANGERS
#1 TEAM IN LUXURY
At IS Luxury we selectively choose the nation’s leading real estate professionals to provide you with best-in-class service and unmatched results These are the people who make dreams a reality
MEET THE TEAM
MEET THE TEAM
DANIEL PEDERSON
LUXURYREALSETATE ADVISOR
IDA DOMAN
LUXURYREALSETATE ADVISOR
NOREEN LANE
LUXURYREALSETATE ADVISOR
ANTHONY SPIEGEL
BRIAN NUGENT
CHIP MADSEN
COURTNEY BENTLEY
LUXURYREALSETATE ADVISOR
ER STATE
LUXURYREALSETATE ADVISOR
DENISE REICHARTZ EVANGELINA
DUKE-PETRONI
LUXURYREALSETATE ADVISOR
LUXURYREALSETATE ADVISOR
GAVIN WILLIAMS
LUXURYREALSETATE ADVISOR
GRETCHEN WILLS
LINDSAY PRESSWOOD
LUXURYREALSETATE ADVISOR
LUXURYREALSETATE ADVISOR STATE
LEN STATE
NICK
LUXURYREALSETATE ADVISOR
MADISON BLAU BENSHIMON
LUXURYREALSETATE ADVISOR
LUXURYREALSETATE ADVISOR
NICOLE TOMLINSON
LUXURYREALSETATE ADVISOR
SPENSER MCDONALD
LUXURYREALSETATE ADVISOR
Expert Guidance & Service Every Step of the way
OUR SHOWING AGENT TEAM
Devoted to exceeding the expectations of sophisticated clientele, our team of licensed Showing Agents function as hands-on listing managers to oversee all communications, learn every detail of your home, stage your home for showings, and equip your property with all the necessary sales and marketing materials.
NICK RASMUSSEN SHOWING AGENT
JESSIE GOLDMAN SHOWING AGENT
TIM MCGINNIS SHOWING AGENT
OUR SERVICES & SUPPORT TEAM
At IS Luxury, our services & support team is the most important resource in our service commitment to our clients. Offering 5 star, all-inclusive real estate services, IS Luxury enlists each of our top-producing agents with an expert support team, ensuring that you are in the industry’s most capable hands. CERTIFIED. RESPONSIVE. PROFESSIONAL.
• • • • • Dedicated Concierge Services Client Relations Specialists In-house Marketing, Design & Social Media Licensed Administrative Staff Listing & Transaction Management Professionals Certified Public Accountant & Financial Controller
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FORBES
A luxury real estate marketing platform showcasing the the worlds finest homes and the stories behind them.
Forbes Global Properties is a robust resource for luxury home buyers and sellers—a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the top-tier agents that represent them.
Most Trusted Magazine in the US Magazine Readership
Digital Ecosystem
No other agency in Southern Nevada besides IS LUXURY is a member of Forbes Global Properties And no other luxury real estate platform has the same international reach or media power as Forbes A broker-owned, broker-led organization, membership in Forbes Global Properties is reserved for only the most distinguished brokerage firms
The invitation only network spans over more than 350 locations and comprises approximately 12,000 luxury property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East, New Zealand, and Europe.
5M #1 42M+ Social Media Blueprint 80 Countries 150M
OVER 80% OF THE TOP SALES IN 2023 IN THE LAS VEGAS VALLEY WERE DONE BY ONE TEAM - IS LUXURY.
IS LUXURY sells more homes over $5,000,000 and $10,000,000 than any other agent, team or brokerage in greater Las Vegas.
SOLD NOV 2023
$25M 99 Spanish Gate
SOLD SEPT 2023
$21.25M The Summit
SOLD JUNE 2023
$20.50M Ascaya
SOLD SEPT 2023
$15.950M The Ridges
IS LUXURY
$11.00M Ascaya SOLD MARCH 2023
Ascaya SOLD JULY 2023 SOLD JUNE 2023 $10.00M The Ridges SOLD JAN 2023
The Ridges SOLD MAY 2023 The Ridges $11.00M SOLD MAY 2023 Ascaya $14.25M
$8.950M
$8.200M
CUSTOM HOMES
IS LUXURY represents the finest custom homes for sale in Greater Las Vegas including areas such as The Summit Club and The Ridges in Summerlin, MacDonald Highlands and Ascaya in Henderson and many other luxury guard-gated communities.
RECORD SALE | 2022 $18.95M Seller Represented by IS Luxury The Summit Club
LUXURY HIGH-RISES
IS LUXURY represents the finest luxury residential condominiums throughout Las Vegas.
EQUESTRIAN ESTATES
IS LUXURY's Farm and Ranch Division brings it all within reach by providing unique expertise to help you find, purchase and settle into your own farm or ranch property.
COMMERCIAL REAL ESTATE
IS LUXURY'S commercial sales division represents property sales across all major property types, including office, retail, multi-family, technology and healthcare.
ESTATE MANAGEMENT
Estate management services are essential to maintain the value of your home. IS LUXURY Estate Management division provides a full-service estate management service to homeowners and sunbirds.
We take a proactive, hands-on approach to anticipate and resolve any problems, from maintenance to emergencies
IS LUXURY ESTATE MANAGEMENT offers a custom-tailored home management package:
• Weekly Inspections and comprehensive report of findings.
Vendor management and oversight
Landscape maintenance, pool services, housekeeping. Emergency on-call assistance and alarm response.
Utmost discretion, confidentiality, and privacy with tightly controlled access to your property.
• • • •
OUR LUXURY LISTING PROCESS.
A proven approach to listing, marketing, and selling.
LISTING STRATEGY
In-depth comparative research, current market trend assessments, and statistical data analysis to provide you with a comprehensive listing strategy that delivers optimal results.
360-DEGREE CAMPAIGN PLANNING
Thorough and intelligent campaign planning addresses the pre-listing, listing launch, and ongoing promotional process, and ensures maximum effectiveness across all marketing channels, and touch points
INNOVATIVE MARKETING
Sophisticated, targeted, and data-driven marketing that spans print, digital, and social media showcases your listing to an elite audience at the appropriate place, and time
EXCLUSIVE NETWORKING
Industry-leading partnerships, high-profile media relationships, and access to Las Vegas’ most extensive luxury network positions your listing among the best in the world—exactly where it should be.
INTERNATIONAL EXPOSURE
Prestigious memberships, worldwide marketing reach, and the legendary Forbes Global Properties brand reputation further expands your listing audience, and brings your home to a global audience
STATE-OF-THE-ART MARKETING PLAN
Together we will customize a marketing campaign as distinctive as your home.
PRE-LISTING
Relentless in our commitment to sell your property efficiently and at the highest price point possible, we unveil innovative marketing campaigns designed to consistently and intelligently showcase your listing to affluent clientele across the globe Our marketing suite includes prestigious networking, placement in elite publications, newsletter and magazine features, high-quality printed collateral, and expansive digital and social media exposure. Step 1. Step 2. Step 3.
In preparation for your listing launch, we curate a highly targeted listing strategy, initiate outreach to our extensive luxury network. We prepare your home for showings, develop an in-depth promotional campaign, and create a custom suite of marketing materials complete with professional photography, compelling copywriting, and luxurious design
LISTING LAUNCH
Our aggressive sales strategy begins—effectively positioning your listing across print, digital, and social media channels worldwide. Included in our proven approach are private showings, website listings, email and direct mail campaigns, social media promotions, listing syndication to our vast online network, exclusive communication to our international partners, and personal outreach to targeted members of our global luxury network
ONGOING PROMOTION
NEXT-LEVEL MARKETING NEXT-LEVEL RESULTS
SOPHISTICATED
MARKETING
SUITE
Offering a comprehensive suite of marketing services, including print, digital, social media, direct mail, virtual tours, and elite networking, IS Luxury curates a customized marketing campaign to sell your property at the maximum price point, in record time
Available marketing services include:
EDITORIAL
PHOTOGRAPHY
VIDEO PRODUCTION
PROPERTY WEBSITES
3D VIRTUAL TOURS
FLOOR PLANS
LUXURY RENDERINGS
DIGITAL MARKETING
COPYWRITING
VIRTUAL STAGING
MAGAZINE PUBLISHING
PRINT, SOCIAL & DIGITAL PRESENCE
With a pulse on local, national, and international luxury real estate trends, IS Luxury leads the way in print, digital, and social media marketing
Social Media Designs
Postcards/Brochures
I S L U X U R Y C O M
Our Website
VAST DIGITAL REACH
RELENTLESS INNOVATION
Committed to innovation and optimization, we constantly evaluate and advance our digital presence in order to expand and maximize our reach.
I S L U X U R Y C O M
Serving as luxury hom IS Luxury's the latest in throughout LAS VEGAS IS LUXURY MAGAZINE
THE WORLD IS YOUR AUDIENCE
Utilizing state-of-the-art digital marketing and social media strategies, IS Luxury can bring your home to the world
Our team employs an aggressive global listing strategy, designed to attract international home buyers to our Las Vegas listings By distributing your property information and photography to an array of premium consumer websites worldwide, we maximize every opportunity to attract qualified buyers Our listings appear across a vast network of over 70 elite publishers, including leading real estate websites in the UK, China, and Russia.
WSJ com Asia.WSJ.com Europe.WSJ.com I S L U X U R Y. C O M LU X U RY R E A LE S T AT E
SOCIAL AUTHORITY
Constant Engagement. Superior Reach. Loyal Following.
With a monthly reach of well over 1 million+ luxury buyers across Facebook, Twitter, YouTube, Instagram, and LinkedIn, IS Luxury creatively and consistently engages with luxury buyers and sellers. Our premier social media experience enables us to showcase your listing to targeted buyers across the globe. 10,000
Channel Subscribers
10,000+
Loyal Clients & Interested Buyers
2,000+
Loyal Clients & Interested Buyers
Active Followers
10M+ Views 12,000+
Fans
47,000
Engaged
Social Media Showcase
Instagram & Facebook
Discrete Considerate Elite
OFF-MARKET LISTINGS
IS Luxury is accustomed to working closely with executives, athletes, celebrities, and foreign dignitaries Our extensive network of luxury clientele, each highly connected in their own right, enables us to offer and sell off-market listings—perfect for those who prefer their properties to remain entirely exclusive and out of the public eye.
LEVERAGED
LISTING EXPOSURE
IS Luxury syndicates listings to over 1,000+ websites.
REALESTATE
FOR A LOVE OF LAS VEGAS
Las Vegas has long been one of the world’s most sought-after destinations.
Offering attractive price valuations, noteworthy tax advantages, and an escape from the ordinary, the seductive city becomes all the more enticing.
THERE HAS NEVER BEEN A BETTER TIME TO SELL LUXURY REAL ESTATE IN LAS VEGAS
• • • • • • • • • • • • • • • No personal income tax No corporate income tax No gross receipts tax No franchise tax No inventory tax No tax on the issuance of corporate shares No tax on the sale or transfer of shares No sharing of information with IRS Simple annual requirements Protection for Directors & Officers No initial or minimum capital requirements Anonymity of owners-total privacy Business-friendly environment High-value investments Low property taxes
YOUR PARTNER IN LUXURY REAL ESTATE
Honest. Committed. Resolute.
Our reputation as the leading luxury real estate firm in Las Vegas is a culmination of our unwavering commitment to excellence, our extensive luxury network, our elite resources, and our unparalleled market expertise.
OUR COMMITMENT TO YOU.
•
•
•
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• You always come first.
You may reach us 7 days a week, 365 days a year.
You receive the foresight of an industry-leading, unified team
You enjoy the network and resources of a globally-respected brand
You benefit from state-of-the-art print, digital, and social media marketing
At IS Luxury, we curate uniquely personalized experiences, designed to exceed your every expectation and ensure that you receive the greatest return on your investment
We sell more homes over $1,000,000 than any other agent, team, or brokerage in the Las Vegas Valley.
OUR RESULTS ARE SIMPLY UNDENIABLE
2024 ISLUXURY LLC IS LUXURY is an excl usivemember of For bes Global P roperti es. Forbes® i s a registered tradema rk used under license.