TEAMS
Isurus More than just esports AUTHOR Pablo Monti @PabloMMonti
sports organisations typically do more than just compete, whether that’s generating content, selling merchandise, or employing a fleet of streamers and influencers. In the case of Argentinian team Isurus, the club also helps nonprofit organisations, holds its own amateur competitions, and, to top it all off, publishes its own comic book.
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Isurus just turned nine years old and already is one of the most important and recognised esports organisations in 44
Latin America, with a presence across League of Legends, Counter-Strike: Global Offensive, Fortnite, and fighting games. Nearly a decade after getting started, not only has the team’s owner Facundo Calabró grown up, but so has his organisation. Isurus has well-established teams both in Liga Latinoamérica of League of Legends and in the Latin American CS:GO landscape, but nowadays the organisation is much more
multi-purpose outside of solely competing. The inclusion of Juan Cyterszpiler as Sports Director brought fresh ideas in terms of marketing actions. Last year, the organisation signed a deal with streaming platform Nimo.TV in order to generate content about its League of Legends team, which is now based in Mexico. The team holds events with its audience, who sometimes get the opportunity to play with the pro players. Also, they interact with the team’s
