COMPANIES WITH LATIN AMERICAN ORIGIN ARCA CONTINENTAL
JEAN CLAUDE TISSOT PRESIDENT COCA-COLA SOUTHWEST BEVERAGES/ ARCA CONTINENTAL
PEOPLE: ONE OF THE BEST STRATEGIES FOR A BEVERAGE BOTTLER GIANT Bill Sarno
By all accounts, the kick-off of 2020 was going to be one of monumental importance and excitement for Jean Claude Tissot. Newly appointed as the President of Coca-Cola Southwest Beverages (CCSWB), a division of Mexicobased Arca Continental, Jean Claude was eager to begin his tenure with clear strategies in mind. However, we all know that the unexpected came to pass with the shutdowns of COVID-19 in early 2020. CCSWB - one of the nation's largest bottlers delivering its products throughout Texas, and parts of Oklahoma, New Mexico, and Arkansas - would be operating as an essential business during a crucial time for its customers. These customers included grocery and convenience stores, as well as working with restaurants of all sizes as they transitioned their operations. The processes of bottling, distributing, and moving beloved Coca-Cola brands of soft drinks, sports drinks and bottled water had to stay on pace, despite the tremendous change in the landscape. 14 LATINO LEADERS JANUARY / FEBRUARY 2022
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