2018 MEDIA KIT
Latino Leaders Magazine was founded in 1999 in order to publish stories of successful Latinos and to address the ever growing Hispanic Market. With a focus on Leadership and the Higher End of the market, the magazine has grown in readers from 17,000 in 2000 to more than 240,000. The segment we reach has 45% of the total purchasing power of the entire Hispanic Market (estimated in more than a trillion dollars in 2013).
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About the Company
October - November 2013 Vol. 14 No. 6
April / May 2015 Vol. 16 No. 2
July / August 2014 Vol. 15 No. 4
Latino Leaders Magazine was founded in 1999 to publish stories of successful Latinos to address the ever growing Hispanic Market. With a focus on the Leadership or High End of the market, the magazine has grown in readers from 17,000 in 2000 to more than 229,000 currently. The segment we reach has 45% of the total purchasing power of the entire Hispanic Market ( estimated in more than a trillion dollars in 2013). Leadership, relevance and influence is what our circulation and editorial concept brings together to make the right connections among leaders, influencers, high profile individuals and marketers looking for an individual interested in leadership, success and getting inspired for the future. Our platforms that will include Magazine exposure, Events and digital and web based elements can serve many interest in this segment of the market which we estimate is from 2 to 3 million individuals in the US. Social Media components, editorial coverage and profiles, inspiring stories, and Market-to-Individual live experiences, are part of the many options we can offer to customize your message and strategy towards this segment which we praise ourselves to know very well based on 14 years of addressing it. Address the Leaders, reach the influencers, and explore innovative and effective ways to reach your target audience, talk to one of our representatives for a consultation.
T he
THE
LINDA GRIEGO
LATINOS IN FINANCE
www.latinoleaders.com
U.S. $3.95
www.latinoleaders.com
FINDING OPPORTUNITY IN EVERY ADVERSITY
FINANCE LATINOS IN
59.3$ .S.U
59.3$ .S.U
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THE HISPANIC CITY OF THE FUTURE VISIONARY LOOKS TOWARD BUILDING , THE L.A.
LINDA GRIEGO
FOR CONSTRUCTION
MOST INFLUENTIAL LATINOS
OF SCIENCE FICTION
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www.latinoleaders.com Vol. 15 No. 4 July / August 2014
www.latinoleaders.com
SANTANA
The Leader of the Pack’s
Cesar Milan and
Santiago Pozo’s amazing 25 years
An exclusive interview
ENTREPRENEUR EXTRAORDINAIRE
VICE CHAIRMAN OF AT&T INC. AND CEO OF BUSINESS SOLUTIONS INTERNATIONAL September / October 2016 Vol. 17 No. 5 Display until 11/10/2016
U.S. $3.95
April / May 2015 Vol. 16 No. 2 Display until 06 /10/2015
www.latinoleaders.com
Catching Fire’s
Elena Sanchez
CARLOS
GABY NATALE
RALPH DE LA VEGA
, THE L.A. VISIONARY LOOKS TOWARD BUILDING THE HISPANIC CITY OF THE FUTURE
July / August 2014 Vol. 15 No. 4
TALENT ACQUISITION FEATURE
THE NEW MASTER OF SCIENCE FICTION
APPETITE FOR CONSTRUCTION
The Conscious Revolution of
BEST SCHOOLS
MAESTRO AWARDS COVERAGE
www.latinoleaders.com November / December 2016 Vol. 17 No. 6 Display until 01/10/2017
U.S. $3.95
AMY TINTERA:
The Arts & Entertainment Issue with
TOP LATINO LAWYERS
October/November 2013 Vol. 14 No. 6 Display until 12 /10/2013
MOST INFLUENTIAL LATINOS
CANCER TREATMENT CENTERS OF AMERICA
LATINO
FRANCHISEES
L ATINO LEADERS
1O1
WANTED:
CorporaTe and Board ediTion
www.latinoleaders.com
COVERAGE MAESTRO AWARDS
Display until 01/10/2017 Vol. 17 No. 6 November / December 2016
www.latinoleaders.com
59.3$ .S.U
THE 2O14
SPECIAL CANCER FEATURE
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LI ATINA S S U E
NATALE 2018 M E D I ASANTANA KIT GABY
VICE CHAIRMAN OF AT&T INC. AND CEO OF BUSINESS SOLUTIONS INTERNATIONAL
LA VEGA RALPH DE
FINDING OPPORTUNITY IN EVERY ADVERSITY
www.latinoleaders.com
ENTREPRENEUR EXTRAORDINAIRE
An exclusive interview
25 years amazing
Santiago Pozo’s
CARLOS of
and
Cesar Milan the Pack’s The Leader of
PRINT CIRCULATION *Data based on the 2015 calendar year
3.73%
Washington
New York
8,358
18,321
Michigan
2,014
8.18%
New Jersey
0.90%
3,250
Reader’s Economic profile Own business
62 %
Have investment capabilities
77 %
Make key decisions in the workplace
89 %
Make key decisions in their communities
54%
Have a financial advisor
66%
Invest in the stock market
71%
Have insurance
93%
Have a mortgage
82%
Own real estate
94%
Own at least two vehicles
92%
Married
63%
Have children
59%
1.45%
Nevada
Illinois
13,441 6%
14,037
Colorado
D.C.
6.27%
3,019
4,600 2.05%
1.35%
California
2.71%
47,007
20.98%
Arizona 7,348
3.28%
North Carolina
New Mexico
6,065
10,166
2.77%
14.54%
Top 15 States State
Georgia 6,194
Texas
35,740
magazine circulated
15.96%
Florida
circulation %
8.98%
20,120
240,454 Total Circulation 21 average domestic trips per year
778,600 average readers per edition
6 average international trips per year
$ 157,363 median household income
3.4 readers per copy
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2018 MEDIA KIT
DIGITAL CIRCULATION
DRIVE
*Data based on the 2016 calendar year
DEMOGRAPHICS WEBSITE DEMOGRAPHICS AGE
GENDER
PDF EDITION 29,357 Reads
194,092 Impressions
MONTHLY
STATISTICS WWW.
LOCATION
.COM
SOURCE DRIVE
JANUARY 23 2017
VIEWS + ENGAGEMENT
SESSIONS 7,578 UNIQUE USERS 6,092 PAGEVIEWS 14,322
AUDIENCE DISTRIBUTION
Monthly Averages
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BY DEVICE
1. DESKTOP 2. MOBILE 3. TABLET
57.9% 37.8% 4.26%
2018 MEDIA KIT
DEMOGRAPHICS *Data based on the 2015 calendar year
latinoleaders.com
other
other
VP, director latinoleaders.com
COMPANY
academic third sector
CEOs, owner, president, principal
9%
MEDIA KIT 2016
2%
55-64
14%
45-54
31%
EVENTS
CONTACT
other
7% 12%
47%
+ 65
1%
professional
18%
61%
19%
26%
C-level executive
MAGAZINE
gov, public
employment description
4%
industry
18-24
not specefied 2% Spain non latino readers 4% heritage Central, south 6% America 7%
gender
age
20%
25-34
38%
35-44 29%
corporate private sector
Puerto Rico
59%
12% 10%
62%
MĂŠxico
Cuba
4%
no prefference spanish
19%
preffered reading languahge
other
54%
business professional
education level
PhD
9%
Master
12%
22%
79%
english
86%
Degree
occupation
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2018 MEDIA KIT
EVENTS CALENDAR 2018 E VE N TS OVE RV I E W Latino Leaders Magazine has always had a very strong link with its community of readers, which is why our events are always a gathering of influential leaders from different sectors, fields, industries and areas in more than 15 cities and markets across the Country. Many of our guests will come interested in participating, networking with similar individuals and expanding their views. This is a perfect environment and climate to offer to our sponsors direct one-on-one contact with all of our guests. Social media, databases and presentations are available depending on the type of event to all our Partners or Sponsors.
Contact events@latinoleaders.com for more information.
MAIN SPONSOR BENEFITS FOR ALL EVENTS •Signage (on site and pre-/post communications) •Sponsorship recognition in all platforms (Print/digital/online) •Sponsor to be presented as co hosts and founding partners of event •Networking (Our staff will be at hand to make all necessary one to one introductions) •Personal referrals for follow up •Gifting •Presentation of event coverage to be distributed among internal channels •Database of attendees (dependent on event type) •Inclusion in Post coverage in the print and digital magazine
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2018 MEDIA KIT
EVENTS CALENDAR 2018 4 th Annual Latino Franchise Symposium Dallas, Texas - April 25-26 For the 4th year in a row, Latino Leaders Magazine will host the Latino Franchise Symposium. The Symposium consists of 2 days of Panels, Sponsor Expositions, networking, and more. Sponsors will be offered exhibit space to display their brand to the 200+ atendees consisting of franchisees, investors, franchisors, marketers, and more. Multiple panels of experts throughout the two days will present thoughts and ideas related to Franchising within the Hispanic Market.
Top Latino Lawyers Luncheons Multiple Cities - January After many successful years of “Top Latino Lawyers” lists published to our magazine, we are continuing the support of these leaders in law by recognizing them at our 1st annual Latino Lawyers Luncheon. In multiple cities, throuout the month of January, we will be hosting luncheons for the previously listed Lawyers featured on our 2017 list.
The 1O1 Luncheon Dallas, Texas - March 19 Each year, our “1O1 Most Influential Latinos” edition is our most popular issue due to it’s acclaim for featuring some of the biggest and brightest stars across multiple industries. This year, in response to the extreme interest in further networking with these leaders, we will be hosting our first annual 1O1 Luncheon, taking the time to honor and spotlight these incredible leaders.
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2018 MEDIA KIT
EVENTS CALENDAR 2018 The Maestros: Chicago Chicago, IL - August 29 The Maestros acknowledge the trailblazers and innovators in the Latino community with nothing less than what is deserved: a gala. The ceremony highlights the histories and past achievements of the awardees and, by way of a live interview with Latino Leaders Magazine publisher Jorge Ferraez, focusing on the future of each recipient. Over the past 6 years, the Chicago Maestros have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area.
The Maestros: California California - September 19 The Maestros, formerly known as the Maestro Awards Ceremony, is a gathering of influential Latino Leaders across the country, intended to recognize and celebrate the achievements of members of the Latino Community. Recipients hail from a range disciplines - Business, Education, Civil Service, Religion, Medicine, and more. In a city full of stars, these Maestros shine the brightest.
The Maestros: Dallas Dallas, TX - October 24 The Maestros: Dallas is our largest event of the year. The Maestros have been an institution in the North Texas Latino community for over 10 years. They have taken place in many iconic locations across the city, honoring some of the most influential Latinos in the area. In 2016, we celebrated our 10 year anniversary, commemorating all of our past maestros across the country. This year, just like every year, we will be honoring 4 of the biggest game changers in the community.
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2018 MEDIA KIT
EVENTS CALENDAR 2018 Latino Leaders Dialogues: Series III Atlanta, GA - November 7 In previous years, these Latino Leaders Dialogues have been a platform for Latino change. Sponsored by The Coca-Cola Company and hosted in Atlanta, these Dialogues gather approximately 30 of Atlanta’s influential Latino corporate executives, professionals and elected officials to discuss strategies for fostering advancement of the Hispanic community and the challenge of leveraging future leaders who could create wealth and jobs.
The Maestros: Reunion Dallas, Texas - December 4 As the years have progressed, the Maestros has grown and shaped itself into a symbol of excellence. We take this opportunity at the end of the year to gather as many of our previously recognized awardees and present them with a private reception. This is an annual opportunity for these iconic leaders to spend an evening of celebration, all under the same roof.
E V E N T D AT E S A N D L O C AT I O N S A R E S U B J E C T T O C H A N G E . Please contact your sales representative, or contact events@latinoleaders.com, to confirm details for any of the previously mentioned events.
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2018 MEDIA KIT
PARTNERSHIP
DELGADILLO
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2018 MEDIA KIT
PRINT ADVERTISING Inside Front Cover $15,200
Inside Back Cover $14,1 00
1/2 Page Horizontal $9,700
2-Page Spread $23,000
Full Page $12,300
1/2 Page Vertical $9,700
Back Cover $19,600
FULL PAGE
SPREAD
1/2 PAGE
1/2 PAGE
Final size 8.375x10.875 in
Final size 16.75x10.875 in
Final size 8.375x5.437 in
Final size 4.187x10.875 in
Bleed size 8.875x11.375 in Live area 7.875x10.375 in
Bleed size 17.25x11.375 in Live area 16.25x10.375 in
Bleed size 8.875x5.937 in Live area 7.875x4.937 in
Bleed size 4.687x11.375 in Live area 3.687x10.375 in
(21.27x27.62) cm
(42.54x27.62) cm
HORIZONTAL
(21.27x13.81) cm
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VERTICAL
(10.63x27.62) cm
Send all material in PDF (prefered), TIFF, or JPG format at 300 dpi. Digital files should include; links, fonts (converted to curves, or packaged), and color proofs. Simply send all files to
ads@latinoleaders.com. Be sure to include any additional information about your ad (such as size, placement, etc.) as well as contact information.
2018 MEDIA KIT
DIGITAL ADVERTISING Latino Leaders Magazine is expanding its reach into the digital market. In our assorted social media accounts, we receive an average of 38,000 monthly impressions across our reach. Our website alone receives an average of 11,000 monthly homepage views. Each of our articles published in the our print and digital editions, are subsequently posted in an unformatted, easy-to-read, and, most importantly, easy-to-share version directly onto latinoleaders.com Our website is linked all over our multiple social media platforms and receives the most of our active and regular traffic. Below are the current ad space options. We are more than willing to accommodate other ad sizes at special request. All ads are tracked through Google DFP.
LEADERBOARD $2,000+ Dimensions: 728x90px
Send all graphic material in PDF, TIFF, GIF, or JPG format at 300 dpi. Coded versions of advertisements are also allowed. Images can be active OR static. Digital files should include; links, fonts (converted to curves, or packaged), and color proofs.
ISLAND
$1,750+ Dimensions: 300x250px
Simply send all files to ads@latinoleaders.com Be sure to include any additional information about your ad (such as length of run, placement, hyperlinks etc.) as well as contact information.
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2018 MEDIA KIT