Latino Leaders September - October 2023 by Latino Leaders

SEPTEMBER - OCTOBER 2023 Vol. 24 No. 5 www.latinoleaders.com

RISING STARS: THE UP-AND-COMING LAWYERS WHO WILL UNDOUBTEDLY CONTINUE TO SHINE AS THEY CONTINUE THEIR PROFESSIONAL JOURNEY.

THE PERFECT TRIFECTA: BENNY AGOSTO JR., BEN AGOSTO III, AND LENA LAURENZO ATTORNEYS BEHIND THE SUCCESS OF ABRAHAM WATKINS LAW FIRM

TOP LATINO LAWYERS: OUR 2023 LIST IS HERE! WE ARE SHOWCASING THE BEST LATINO LAWYERS IN THE UNITED STATES.

PortadaV24N5.indd 1

ALSO, ON THIS EDITION DON’T MISS OUT: SUPPLIER DIVERSITY:

WHY SUPPLIER DIVERSITY PROGRAMS ARE CRUCIAL FOR ECONOMIC SUCCESS

EDUCATION:

HOW ARE LATINOS ADVANCING IN TERMS OF EDUCATION

10/11/23 1:46 p.m.

00LL-Avocados from Mexico.indd 2

24/10/23 8:23 p.m.

CONTENTS

SEPTEMBER/ OCTOBER 2023

Table of Contents

• Top Latino Lawyers of 2023: Congratulations to all – page 8 • A noble legacy: Interview with Benny Agosto Jr – page 18

BENNY AGOSTO JR, MANAGING PARTNER AT ABRAHAM, WATKINS, NICHOLS, AGOSTO, AZIZ &AMP; STOGNER

• Rising Stars 2023: Latino lawyers to keep on the watch – page 29

RISING

• Supplier Diversity: A section dedicated to discussing the relevance of it – page 31

STARS

L AW YERS 2023

• Education: the importance of advancing Latinos – page 52

SUPPLIER DIVERSITY 2023

EDUCATION FOLLOW US @latinoleadersmag

2023

1 LATINO LEADERS SEPTEMBRE / OCTOBER 2023

02-TOC.indd 1

WRITE AND SHARE #ConnectLL

SEPTEMBER / OCTOBER 2023

LATINO LEADERS 1

10/11/23 1:05 p.m.

EDITOR´S LETTER

This is my favorite edition to edit in the year, so it is with great joy that we bring it to you. It encompasses 3 big topics: Top Latino Lawyers 2023, Supplier Diversity and Education. All of them are equally relevant, but it is one in particular that I feel passionate about - Supplier Diversity. Whenever I am editing this edition I am reminded of the relevance of sharing key information to create awareness about Supplier Diversity. It is particularly important to the strengthening of the latino business environment. This edition comes with great pieces on how to better use all the resources that are available. On another note, congratulations to all lawyers featured on the Top Latino Lawyers of 2023! You are all a great example of tenacity. We hope to see many more new names in the upcoming years. I hope you enjoy the edition as much as I enjoyed curating the content. Editor

Editors.indd 2

LATINO LEADERS SEPTEMBER / OCTOBER 2023

09/11/23 1:41 p.m.

PUBLISHERS

Publisher Jorge Ferraez

President and CEO Raul Ferraez

Administrative Director Lawrence Teodoro Editor Andrea Pina Andrea@latinoleaders.com Writters Bill Sarno Daniel Sanchez Torres Elsa Cavazos Joanne Rodrigues Luana Ferreira Business Development Manager Cristina Villaseñor cristina@latinoleaders.com Art Director Fernando Izquierdo Editorial Art & Design Carlos Cuevas Luis Enrique González Moisés Cervantes Human Resources Manager Susana Sanchez Administration and Bookkeeping Claudia García Bejarano Executive Assistant to the Publishers Liliana Morales Digital Media & Design Manager Wendy Zacarias Events Coordinator Isabela Herrera For advertising inquiries, please call 214-206-9587 Latino Leaders: The National Magazine of the Successful American Latino (ISSN 1529-3998) is published seven times annually by Ferraez Publications of America Corp., 11300 N. Central Expressway, Suite 300, Dallas, TX, 75243, September/ October 2023. Subscription rates: In U.S. and possessions, one year $15.00. Checks payable to Ferraez Publications of America, 15443 Knoll Trail, Suite 210, 75248 Dallas, TX, USA. POSTMASTER: Send address changes to Latino Leaders, 15443 Knoll Trail, Suite 210, 75248 Dallas, TX, USA.© 2001 by Ferraez Publications of America Corporation. All rights reserved. No part of this periodical may be reproduced without the consent of Latino Leaders: The National Magazine of the Successful American Latino. The periodical’s name and logo, and the various titles and headings therein, are trademarks of Ferraez Publications of America Corp.

HISPANIC HERITAGE 2023 HISPANIC HERITAGE month is always a crazy time for us in Latino Leaders. Not only the complex and ample edition we put together, which by the way tries to bring together many different angles and visions about our Hispanic and Latino cultures, but also the number of events, celebrations, gatherings, and conferences. This year all of them were fantastic gatherings of leaders and people eager to get together, chat, network and share part of their lives and moments with each other. At the end of the day, that is one of the purposes of these celebrations we call The Hispanic Heritage Month. As part of this edition, we are presenting one of the best “Top Latino Lawyers” features we have done. We surveyed and accepted nominations from more than 470 lawyers and law practice firms from all over the Country. The level and caliber of participation was incredible, making us realize the great pull of talent we have with Latino professionals devoted to practice Law. Fabolous stories from all avenues of life, different provenances, and practice expertise but all of them united to serve their clients with a superior level of quality and professionalism. We hope you enjoy all these stories.

Jorge & Raul Ferraez Member of The National Association of Hispanic Publications

Audited by Member of Reg. # 283/01

MEMBER OF SRDS Latino Leaders The National Magazine of the Successful American Latino 11300 N. Central Expressway, Suite 300, Dallas, TX, 75243 Phone: 214-206-9587 / Fax: (214) 206-4970

3 Publishers.indd 3

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 3

10/11/23 12:25

LEADERS HUB WITH JOE

THE POWER OF MASTERMIND GROUPS “LONELY AT THE TOP” is a phrase that describes the isolation that many leaders feel as they rise to higher positions of power and responsibility. Leadership can be a lonely journey, but it doesn’t have to be. One of the most effective ways to harness the collective wisdom and experience of like-minded individuals is through mastermind groups. These groups are built on the principle of collaborative problem-solving and mutual support, and their impact on leadership development is profound. A mastermind group is a gathering of individuals, typically from diverse backgrounds but sharing common goals, who come together to support one another in their personal and professional growth. The concept of mastermind groups was popularized by Napoleon Hill in his book "Think and Grow Rich," where he emphasized the benefits of collective brainstorming, knowledge-sharing, and mutual accountability. A study published in the "Journal of Applied Psychology" in 2019 examined the impact of mastermind groups on problem-solving abilities. The research found that participants in mastermind groups consistently outperformed individuals working in isolation when tackling complex problems. The synergy generated by sharing diverse perspectives and experiences within the group enhanced their problem-solving capacity significantly. Leadership often requires access to networks and resources. Mastermind groups provide a conducive environment for networking, allowing leaders to connect with like-minded individuals who can share contacts, knowledge, and resources. This networking element is crucial for professional growth and can be particularly advantageous in complex industries or rapidly evolving sectors.

A study in the "Journal of Management and Organization" from 2020 explored the impact of accountability in goal achievement. The research showed that individuals in mastermind groups reported higher levels of goal achievement and self-accountability compared to those who worked independently. The group setting encouraged members to set clear goals, report progress, and receive feedback, creating a powerful motivator for individual and collective success. Mastermind groups have played a significant role in the success of leaders and entrepreneurs. To fully leverage the power of mastermind groups, leaders must keep a few key principles in mind: 1. Define Clear Objectives: Identify your specific goals and what you hope to achieve through the mastermind group. Clarity of purpose will help in selecting a group that aligns with your objectives. 2. Diverse Composition: Seek out groups with diverse backgrounds, experiences, and expertise. This diversity of thought will stimulate innovative thinking and provide a broader range of solutions. 3. Commitment and Accountability: Active participation and accountability are vital in mastermind groups. Make a commitment to engage fully in discussions and support your peers in their endeavors. 4. Regular Meetings: Consistency is key. Establish a regular meeting schedule to maintain momentum and use problem-solving techniques such as “Framestorming” (Framing and Brainstorming) to help you with your business strategy and tackle challenges and opportunities together. The concept of “Framestorming” originated at Stanford University. The term was coined by Professor Tina Seelig and popularized by Matthew May, author of “Winning the Brain Game.” Problems are best solved not by immediately seeking a solution, but by clearly defining the problem first. Mastermind groups are powerful tools that can propel leaders to new levels of success. In a world where innovation and adaptability are crucial, mastermind groups provide a valuable resource for leadership development and growth. If you are interested in joining a leadership mastermind experience, check out our “CEO Mastermind Group” program at the AlliancesHub website (https://www.allianceshub.com).

ABOUT JOE Joe Bacigalupo, MBA, MPEC, ACPEC is a Managing Partner and an Executive Advisor at AlliancesHub International, LLC. AlliancesHub offers Change Management and Strategy Consulting, Talent Optimization and Analytics, Leadership Development, and Executive/ Leadership Coaching services.

www.allianceshub.com info@allianceshub.com 469-287-2086

4 LATINO LEADERS SEPTEMBER/ OCTOBER 2023

4-JOE.indd 4

10/11/23 1:10 p.m.

DE LA VEGA ON LEADERSHIP

BOARD CULTURE:

ADAPTING IN UNCERTAIN TIMES Ralph de la Vega COMPANIES and their board of directors face significant challenges in today’s complex operating environment. Changes in technology, climate, global trade, investor and employee expectations, and social issues impact how businesses and boards operate. In this state of “permacrisis,” or prolonged periods of uncertainty and change, boards must become more agile, addressing critical issues efficiently and adjusting to change when necessary. To successfully deal with these challenges, boards are adopting new governance practices, expanding their agendas to cover emerging topics, rethinking committee structures, evaluating their performance more formally, and adding diverse skills to their composition. The culture of a board is crucial in helping it to navigate the permacrisis. The National Association of Corporate Directors (NACD) and its 24-member Blue Ribbon Commission1 have thoroughly examined the role of board culture over the past six months and have published recommendations, guidance, and proven approaches that boards can adapt based on their needs2. I am proud and honored to have been a member of this talented group of directors who serve on more than 70 boards in the public, private, and nonprofit sectors. The report highlights that boards need highly developed cultures with established behavioral norms and values that promote trust, candor, inclusion, and accountability. This is important given that boards are looking to diversify their membership, meaning more first-time directors are entering the boardroom in higher numbers. The NACD Report recommends the following: 1. Assess current board culture and intentionally define the desired state. 2. Agree on behavioral norms that support a clear delineation of board and management authority. 3. Periodically diagnose and, when needed, refine board culture to ensure it is fit for purpose in a dynamic business environment.

4. Clarify the roles and responsibilities of designated board leaders in reinforcing (and changing) board culture. 5. Assign primary ownership of board culture-related processes to the nominating and governance committee. 6. Build inclusive recruitment and onboarding practices to integrate new directors into the boardroom and its culture effectively. 7. Ensure that board evaluations assess the performance and behaviors of individual directors and their roles. 8. Commit to addressing unhealthy behaviors and dynamics (group and individual), including problematic directors. 9. Destigmatize the decision of individual directors to leave a leadership position or to off-board. 10. Strive for consensus in key board decisions but recognize the value of rigorous debate. High-performance boards intentionally build and improve their board culture. In doing so, they prepare their organizations to thrive in challenging times. 1

NACD press release dated September 29, 2023

2023 NACD Blue Ribbon Commission Report: Culture as the Foundation: Building a High-Performance Board. 2

Ralph de la Vega is the former vice-chairman of AT&T Inc. He is the author of the best-selling book “Obstacles Welcome: Turn Adversity to Advantage in Business and Life.” He is also a LinkedIn Influencer, posting regularly on leadership and innovation. SEPTEMBER / OCTOBER 2023 LATINO LEADERS 5

RalphSeptOct.indd 5

10/11/23 12:49 p.m.

COMERICA CORNER MAXIMO CRUZ

BUILDING A BUSINESS THAT IS NOT ONLY

SUCCESSFUL BUT WITH GOOD VALUES MAXIMO CRUZ

THE CEO OF AGUAS FRESCAS DE MEXICO AND FRESCA PALAPAS Courtesy Aguas Frescas de Mexico and Fresca Palapas

1. How was growing up for you? MC: Growing up was a challenge since we opened our first location right before the pandemic; everything was closed, and we were started with our business. It was a difficult time, but it taught me a lot about resilience and perseverance. 2. What were your core family values? MC: Integrity, honesty, and respect are the core family values that I grew up with. My parents always emphasized the importance of treating others with kindness and honesty, no matter what. 3. What led you to your current business? MC: I worked in a Hispanic retail company for 14 years, and during that time, I had the chance to learn and get passionate about the business. I love my culture and our traditions, so I decided to combine my business passion and culture to start my own business. 4. What has been your biggest challenge, and how did you face it? MC: The pandemic has been one of the significant challenges we have faced. We had to talk to our personnel about the situation and let them know we must be patient. We didn't know how long we had to be closed, so we started selling some of our products door to door for a couple of months. We had to renegotiate the lease with our landlord and adapt to many of our necessities.

I LOVE MY CULTURE AND OUR TRADITIONS, SO I DECIDED TO COMBINE MY BUSINESS PASSION AND CULTURE TO START MY OWN BUSINESS.

5. What are your short and long-term goals in your current position? MC: In the short term, our goal is to consolidate our brand and be more present in our local community and the principal cities in Texas. In the long term, we have planned to expand across the US and other countries. 6. What advice would you give to the new generation of Latino professionals? MC: My advice to the new generation of Latino professionals is to have a plan for what you want to do. If you know where you want to be, it is easier to get there. Also, align your priorities on time, making you plan for your life. It's essential to stay true to yourself and your culture, but also to be open to learning and growing. 6 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Comerica Corner.indd 6

10/11/23 12:14 p.m.

LATINO ART LEADERSHIP WHAT WE NEED TO LEARN FROM IT

By William Hanhausen

Courtesy of Jay Marroquín

Carlos Cuevas

SOUNDING PLACE OF INSPIRATIONAL PASSAGE A RESONANT HAVEN OF INSPIRATION FOR EMIGRANTS AND MINORITIES.

rom the perspective of a Latino that says things the way they are from my side of the fence, I see it as a phrase that identifies all of us Latinos as members in an utmost part of the immigrant and minority family. In this case, my pledge to learn about Leadership is not from a Latino artist perspective, but from the soul of an artist harmonized opinion of many Latinos and artists that have remark of what her work represents personally, to our community and the world. Meeting Janavi Mahimtura Folmsbee, an artist with wisdom beyond her years, is a privilege. To promote sincerity, we must create an environment where truth is spoken without fear. Honesty not only earns respect but also enhances joy. Valuable lessons can be gleaned from multiple generations. In the pursuit of success, boldness often surpasses excessive caution, especially when personifying fortune as a woman; determination is key. Witnessing Janavi's beautiful sketches is just a glimpse of the extraordinary artistry her finished work promises. Her world of color roars with vibrancy, captured through abstract realism, transforming spaces into underwater passage to the American Dream. Abstract expressionism dances with abstraction, creating an unknown universe that welcomes artists from all backgrounds to submerge into a surreal dream. Latino artists like Roj Rodriquez, Manuel Aja, Elmer Guevara, Arturo, Marcos Raya, and others share in the optimism that renews their inspiration. This place represents social realism where all minorities encounter a social surrealism that unites beliefs and visions of success. It encapsulates how art has navigated judgment and perception demands, preserving our cultural heritage. "The Aquarius Art Tunnel" embodies the universal concept of shared water and is the vision of marine conservation artist Janavi. Born and raised in India, not a

Latina but an immigrant, she shares our dreams. She's the first South Asian woman in the Houston Airports public art collection, winning the "CODAworxPeople's Choice" award for "The Aquarius Art Tunnel," an immersive art installation at Bush Intercontinental Airport.

"I have worked very hard. It didn't happen overnight. I've been tested, rejected, shunned, bullied, cast aside. It takes perseverance, determination, passion, drive, and a dream to do anything. That is my secret—the power of manifestation. The gusto of believing in myself when no one else would. - JMF" Janavi's statement inspires as she shares her journey, moving between countries and cities to find her space and connect us all through water. Her focus is marine life, creating intricate shapes that invite viewers into this world. Her art's vibrant colors draw from memory and her cultural heritage. Her public art educates on mesophotic deep zones, tidal zones, and global reefs affected by human activities. She believes that through art, awareness, and beauty, we can make a positive impact on our oceans and world.

"I had tears in my eyes this year when I was named a 2023 Creative Revolutionary, one of the top arts and design leaders changing the world, by CODAworx and was honored with the organization's 2023 'People's Choice’s award. It inspires me to do more! The key, my fellow artists, is to never stop creating! I love to make art, and the joy I get when I see the public or my collectors happy when the work is finally done and installed is success to me. - JMF" Meeting Janavi Mahimtura Folmsbee, a magnificent artist and human being, has brought immense pleasure. A graduate of the School of the Art Institute of Chicago, lives and works in Houston, Texas. She believes in giving back to the community, a value instilled by her mother and rooted in her Indian heritage. Find out more about her at www.janavimfolmsbee.com.

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 7

07 Hanhausen.indd 7

10/11/23 12:27

TOP LATINO LAWYERS 2023

8 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Top Latino Lawyers 2023.indd 8

09/11/23 11:34 a.m.

PAVING THE WAY FOR CHANGE Foreword by Gina Diaz

s a Latina lawyer, I see a growing need for more Latino lawyers in communities throughout the United States. Clients need to find the right representation from someone who can understand their struggles and, sometimes, in their own language. In my own experience serving a predominately Hispanic Chicagoland suburb, I completely understand the struggle of someone who is, for example, undocumented and desires an explanation of legal issues in Spanish. I can relate and empathize with such clients on this experience because I have been there as my family came to Chicago to begin a new life from Mexico. Like all ethnicities, sometimes people feel more comfortable with others that look like them. That was one of the reasons why I became an attorney in 2007, to be a trusted resource to those in need. Latino lawyers deserve the recognition for their work serving their communities. Latino Leaders Magazine is proud to announce its 2023 Top Latino Lawyers, and I’m honored to be one of the 29 recognized. This list of outstanding lawyers throughout the country is important to share because they are working so hard to break down barriers due to their ethnicity or financial background. Being named for this award means a lot to me, specifically, because as a Latina, it is very uncommon to see many Latinos become lawyers or even Latinos that actually speak Spanish become lawyers. The uphill battle begins when we encounter studying for the LSAT that, in my opinion, is not very well designed for many Latinos to get the scores that many of our Caucasian counterparts are able to get because English is not always our first language. Also, many Latinos do not come from wealthy families and must find ways to pay for their tuition via grants, scholarships and federal aid. Once we earned our JD degree and passed the bar exam, the next challenge was finding positions at top firms. Compared to today's environment, such a search was difficult to do and uncommon. Today, I am grateful to see law firms willing to hire and support the talents of their minority lawyers. I believe this change has occurred because of all the wonderful lawyers named here and many that are not. The more we pave the way, the more we will make a change.

For me, this award is an acknowledgment of all the struggles that I experienced along with all of the wonderful people who are in this prestigious list. I came from a very, very poor family. I became a teenage mom, and then I had cancer. I overcame all those obstacles, and here I am, a proud Latina lawyer who is serving her community and has expanded beyond. This award, for me, means a celebration and acknowledgement of the hard work and dedication in building my legal career. Our stories listed here are examples to show other Latinos and women that they can accomplish their dreams and that their circumstances shouldn’t define their desires. If you truly work hard and want something, you can do it. There’s always a way, and we are all proof of that. I hope that this list will inspire many people to know that they can land on their goals. I want them to know that our struggles are paving the way for our children so that it’s easier for them for the next time. The more presence we have, the more we will get noticed, and this list is proof of that.

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 9

Top Latino Lawyers 2023.indd 9

09/11/23 11:34 a.m.

BENNY AGOSTO

BEN AGOSTO III

Type of Law Practice: Personal Injury Accredited Bar Associations: Texas, 1995 Awards Received: 2022 Lawdragon 500 Leading Plaintiff Consumer Lawyers / Top 100: Texas Super Lawyers, Super Lawyers, 2023 / Top 100: Houston Super Lawyers, Super Lawyers, 2017 to 2023 Community Involvement: Through a $3 million donation made by Benny to his alma mater in 2021, the Benny Agosto, Jr. Diversity Center at South Texas College of Law Houston will be built. Super Lawyer:

Type of Law Practice: Personal Injury Accredited Bar Associations: Texas, 2018 U.S. District Court Southern District of Texas, 2019 Awards Received: Top Latino Lawyers, Latino Leaders Magazine, 2022 Community Involvement: Super Lawyer:

ABRAHAM, WATKINS, NICHOLS, AGOSTO, AZIZ & STOGNER Managing Partner

Benny’s legal practice at Abraham Wat-

TO P L AT I N O L AW Y E RS 2 0 23

kins focuses on representing individuals and family members who have been harmed by the negligence of others in cases involving catastrophic injuries, including chemical plant and refinery explosions, workplace accidents, wrongful death, premises liability, and product liability. Benny has a long history of service to the legal profession and the community as a whole at local, state, and national levels. He was Houston Bar Association President from 2019-2020 and was the first native Spanish speaker and second Latino to serve as president of the HBA.

ABRAHAM, WATKINS, NICHOLS, AGOSTO, AZIZ & STOGNER Associate

Ben Agosto III is a trial lawyer at Abra-

ham Watkins. A Houston native, Ben was born to be an advocate. He is a graduate of the University of South Florida and South Texas College of Law Houston. Following graduation, Ben was a Law Clerk with the Honorable Larry Weiman of the 80th District Court in Harris County, Texas, which at the time, was among the top three in trials in the state. Ben now brings this experience to Abraham Watkins, where he continues to work zealously to maximize the value of his clients’ cases.

LORENA AHUMADA

ALEXIS AMEZCUA

Type of Law Practice: Commercial Litigation Accredited Bar Associations: Pennsylvania Supreme Court of the United States U.S. Court of Appeals for the Third Circuit U.S. District Court for the Eastern District of Pennsylvania U.S. District Court for the Middle District of Pennsylvania Awards Received: “Top Lawyer,” AL DÍA (mid-large firm category, 2021) Community Involvement: Member, Board of Directors of the William Penn Foundation Super Lawyer:

Type of Law Practice: Class Actions + Mass Torts; Product Life Cycle; Litigation; Financial Services; Congressional Investigations Accredited Bar Associations: American Bar Association / Bar Association of San Francisco / Hispanic National Bar Association / State Bar of California. Awards Received: Top Lawyer Under 40 by the Hispanic National Bar Association/ Next Generation Leader by Legal Momentum / Top 40 Under 40 Lawyers by Daily Journal and the San Francisco Business Times / Diversity, Equity, and Inclusion Champion by Corporate Counsel Women, Influence & Power in Law Community Involvement: Former board member of the Bar Association of San Francisco and presently a board member of California ChangeLawyers. Super Lawyer:

KLEINBARD LLC Of Counsel

Lorena is Of Counsel and Employment Compliance Officer to the Firm. She also is a member of the Litigation Department. Lorena practices in the areas of complex commercial litigation, employment litigation and counseling, and insurance coverage. She has extensive experience in business litigation. She also regularly counsels private and public employers on a broad range of employment and human resources issues, including compliance with civil rights and equal employment laws, hiring and firing practices, compliance with wage and hour and FMLA requirements, and racial and sexual harassment investigation practices. Lorena also drafts and reviews employment policies, handbooks, and other contracts.

MORRISON FOERSTER Partner

Alexis is a skilled class action and

commercial litigator who has extensive experience in complex, mass consumer class actions, along with federal MDL proceedings and state court-coordinated proceedings. She also regularly counsels clients on pre-litigation strategy, product launches, and risk management, including government investigations. Alexis currently serves as the co-chair of the firm’s Diversity Strategy Committee, having previously founded MoFo’s Latinx and Women of Color affinity groups.

10 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Top Latino Lawyers 2023.indd 10

09/11/23 11:34 a.m.

BEATRIZ AZCUY

MARIANA BRAVO

Type of Law Practice: Real Estate Accredited Bar Associations: District of Columbia, Florida, New York, Texas Awards Received: Daily Business Review’s Florida Legal Awards – 2023 Best Mentor honoree / Florida Trend – Legal Elite Notable Managing Partner (2023) / Latino Leaders Magazine – Top Latino Lawyer (2022) / Kayo Conference Series – Top 23 in ’23: Women in Multi-Family Investing (2023) / Daily Business Review – Top Dealmaker of the Year for Real Estate Finance (2017) / Legal 500 for Real Estate – Best Lawyer Community Involvement: Beatriz currently serves on the board of Girls, Inc. of Greater Miami. Super Lawyer:

Type of Law Practice: Litigation Accredited Bar Associations: American Bar Association / Hispanic National Bar Association Awards Received: Best Lawyers in America in Litigation- Construction 2024 / Martindale-Hubbell® AV Preeminent® rating / Hispanic National Bar Association Region 1 Latina Leadership Award / Lawyers of Color 2023 Hot List. Community Involvement: Under Mariana Bravo's exceptional leadership during her tenure as President of the Hispanic National Bar Association (HNBA), several significant initiatives and special committees were established to advance the organization's core commitment to inclusion and empowerment. Super Lawyer:

SIDLEY AUSTIN LLP Co-managing partner of Sidley Austin’s Miami office

Beatriz Azcuy has 30 years of experi-

Mariana Bravo is a partner at Carr

Maloney PC. She is a distinguished advocate and litigator who concentrates her practice on professional liability, construction, real estate, and business law. Committed to achieving practical solutions for her clients, she represents various entities before courts and tribunals and advises on risk management. As immediate past President of the Hispanic Bar Association, Bravo serves as an advocate for the Hispanic legal community.

SIMEON BRIER

MELISSA COLÓNBOSOLET

COZEN O'CONNOR Member

Simeon Brier is Chair of Cozen O’Con-

nor’s Diversity, Equity & Inclusion (DEI) Initiatives and member of the Legal Profession Services Group. He has 22 years of experience in complex business litigation and dispute resolution. As Chair, he spearheads the Firm’s new DEI Strategies & Solutions Group in collaboration with the Firm’s ancillary businesses, advising clients on DEI matters and complying with rapidly changing laws. Simeon is also active in efforts to promote DEI within the Firm.

Type of Law Practice: Business Litigation & Legal Profession Services Accredited Bar Associations: Palm Beach County Bar Association Broward County Bar Association Florida Bar Association, Business Law Section Awards Received: Rising Star, Florida Super Lawyers, 2011-2015 / Fellow, Leadership Council on Legal Diversity 2013 / Goodwin Fellow, Scholarship to Nova Southeastern University Community Involvement: City Commissioner and Vice Mayor, City of Parkland, Florida. Simeon was first elected to serve as District 1’s City Commissioner in a special election in November 2020. He was reelected in November 2022 to a four-year term and appointed by his fellow commissioners to serve as Vice Mayor. Super Lawyer:

SIDLEY AUSTIN LLP Partner

Melissa Colón-Bosolet represents cli-

ents in high-risk business disputes in federal and state courts, arbitrations, and internal investigations. Her extensive litigation experience spans all aspects of pleadings, discovery, evidentiary hearings, and trial. Melissa’s engagements span numerous industries and legal claims, including those involving breach of contract, business torts, and securities claims.

Type of Law Practice: Litigation and Internal investigations Accredited Bar Associations: New York Awards Received: Bloomberg Law’s inaugural edition – They’ve Got Next: 40 Under 40 / Crain’s New York Business – Notable Women in Law / Crain’s New York Notable Hispanics / New York Law Journal – Rising Star / Hispanic National Bar Association’s 2017 – Top Lawyers Under 40 Award Community Involvement: Melissa has been active in the New York City Bar Association, and in 2022 she was appointed to its Board of Directors. Since 2021, Melissa has been an active Board member of youth mentoring organization Big Brothers and Big Sisters’ NYC Chapter. Super Lawyer:

TO P L AT I N O L AW Y E RS 2 0 23

ence advising and representing financial institutions, investment banks and other institutional clients in a broad range of commercial real estate transactions. In recent years, her national practice has been focused on private equity investment in real estate, reorganizations of companies in Chapter 11, as well as corporate transactions involving significant real estate assets. At Sidley, she is head of the Real Estate group in Miami and the Miami chair of the Diversity, Equity & Inclusion Committee.

CARR MALONEY Partner

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 11

Top Latino Lawyers 2023.indd 11

09/11/23 11:34 a.m.

GINA DIAZ

MARIA DEL CARMEN RAMOS SHUMAKER, LOOP & KENDRICK, LLP Partner

TO P L AT I N O L AW Y E RS 2 0 23

Maria del Carmen Ramos is a sought-after immigration lawyer. Six times named as Tampa’s top immigration lawyer, Maria understands that immigration law is a way for employers to move human capital, including workers’ knowledge, talent, skills, experience, and training, around the world. Maria has also been the chair of the Hillsborough County Bar Association’s Immigration Section, a fellow of The Florida Bar Leadership Academy, and on the Board of Directors for the Central Florida Chapter of the American Immigration Lawyers Association.

Type of Law Practice: Immigration Accredited Bar Associations: Florida Awards Received: AV® Peer Review Rated by Martindale-Hubbell/ Top Author: Immigration, JD Supra Readers' Choice Award / 2017, Technology, Financial Services, Insurance, Healthcare, Telecommunications Industries / 2016, Semiconductor, Broadcast Media, and Medical Devices Industries / Best Lawyers in America, 2021 - 2023 / Tampa Top Lawyers, Immigration Law, Tampa Magazine, 2016 - 2020 / Florida Legal Elite by Florida Trend magazine, 2015 - 2018, 2020, 2021 / Florida Rising Star by Super Lawyers magazine, 2010 - 2014 / Latino American Who's Who, 2014 / President's Award, Tampa Hispanic Bar Association, 2017 Community Involvement: Ramos is deeply commited to her community, some activities includeL Tampa Bay Chamber, Minority Business Accelerator, Leadership Council, Member ; Hillsborough County Bar Association, Chair ; Hispanic Business Initiative Fund of Florida, Regional Council Member (2014-2017) ; Hispanic National Bar Association, Latina Commission Member (2017-2018) ; Unaccompanied Immigrant Children Committee of the 13th Judicial Circuit Community Alliance. Super Lawyer:

DIAZ CASE LAW Managing Attorney

Gina Diaz is a resilient attorney who has overcome incredible challenges. Determined to help immigrants find solutions to their difficulties, she opened her firm, Diaz Case Law more than 10 years ago. She understands her clients’ unique challenges and what it means to have someone in your corner when times are tough. While working at the law firm, Gina discovered her passion for law and her mission, to help people, whether they are undocumented immigrants, facing foreclosure, investing in real estate, or starting a business.

YOLANDA GARCIA

FRIEDA GARCIA

Type of Law Practice: Securities and Shareholder Litigation; Commercial Litigation and Disputes Accredited Bar Associations: Texas Awards Received: Chambers USA ranked Yolanda for her work in Litigation: General Commercial and Securities Litigation. (2022–2023) / “Litigation Star” for Securities work by Benchmark Litigation, 2023 Community Involvement: As global co-head of Sidley’s Diversity and Inclusion Committee, Yolanda focuses on fostering an environment at Sidley where every person can bring everything they are to their work. An inclusive culture allows the attorneys at Sidley to do their best work on behalf of clients. Super Lawyer:

Type of Law Practice: Immigration Accredited Bar Associations: State Bar of California / American Immigration Lawyers Association Awards Received: Best Lawyer 2016-2023/ Chambers USA Guide 2023, Band 4 Lawyer/ Corporate Counsel’s 2022 Women, Influence & Power in Law Award for Thought Leadership. Community Involvement: Frieda and her two daughters are members of the National Charity League, a group of mothers and daughters committed to community service, leadership development and cultural experiences. Their hands-on philanthropic engagement spans 200 hours per year, and in recognition of their dedication and time, her daughters have both earned The President's Volunteer Service Award. Super Lawyer:

SIDLEY AUSTIN LLP Partner

Yolanda Cornejo Garcia is co-leader

of Sidley’s Securities and Shareholder Litigation practice group and co-chair of the firm’s diversity committee, represents corporations, corporate officers, and directors in matters including national class actions, multi-jurisdictional cases, domestic and international arbitrations, securities cases, and internal investigations.

Type of Law Practice: Real Estate and Immigration Law Accredited Bar Associations: America Immigration Lawyers Association / Illinois Real Estate Association of Lawyers / Illinois State Bar Association / The Chicago Bar Association Awards Received: Daily Herald Suburban Business's Entrepreneurial Excellence Awards / Lawyers of Distinction: Recognizing Excellence in Immigration Law 2021,2020,2019,2018 / American Institute of Legal Professionals: Lawyer of the Year – Immigration Law 2020 / American Academy of Attorneys: Top 40 under 40 – Criminal Law 2020 / American Academy of Attorneys: Top 100 of 2020 / Best of the Best Attorneys: Top 10 immigration attorneys 2020 / American Institute of Legal Counsel: Top 10 best immigration attorneys 2019,2020 / America Institute of Legal Counsel: 10 Best immigration attorneys – Illinois 2019, 2020 Community Involvement: Gina began giving back as one of the founding members of We Win, LLC, an organization dedicated to introducing women to the world of real estate, and We Win, NFP, a not-for-profit that is transforming lives while providing transitional housing to strengthen communities. Super Lawyer:

BAL (BERRY APPLEMAN & LEIDEN LLP) Managing Partner

Frieda Garcia is BAL’s managing

partner and directs the firm’s delivery of worldwide immigration services to multinational clients, impacting tens of thousands of their employees around the globe. Frieda ensures BAL doesn’t follow trends — it sets them. Her unique approach to leadership nurtures an organizational model that incentivizes collaboration and teamwork instead of competition — a rare feat in the legal industry.

12 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Top Latino Lawyers 2023.indd 12

13/11/23 1:56 p.m.

JAVIER GRAJEDA

GERMAINE GURR

Type of Law Practice: Workers' Compensation (Claimants) Accredited Bar Associations: State Bar of Arizona / Minnesota Supreme Court Awards Received: 2024 Best Lawyers / 2023 Phoenix Magazine Top Lawyers / 2022 and 2021 Latino Leaders Top Latino Lawyer / 2022 Super Lawyers Rising Star / 2022 American Bar Foundation Fellow / 2021 HNBA Top Attorney Under 40 / 2021 Workers’ Injury Law & Advocacy Group (WILG) Rising Star and Ingrid Rosenthal Leadership Scholarship Recipient. Community Involvement: Javier serves on the board of Kids Chance of Arizona; serves as treasurer for the Arizona Association of Lawyers for Injured Workers (AALIW); serves on the Arizona State Bar Workers’ Compensation Law Advisory Committee; serves on the board of the Workers’ Injury Law & Advocacy Group (WILG); served on the Board and is a member of Los Abogados-Arizona’s Hispanic Bar Association; and is a member of the Hispanic National Bar Association (HNBA). Super Lawyer:

Type of Law Practice: M&A, Private Equity, Energy, Emerging Companies and Venture Capital Accredited Bar Associations: New York Awards Received: The Deal’s “Top Women in Dealmaking for M&A” / IFLR1000’s “Women Leaders Guide for M&A in the United States” 2021 / 2022 Euromoney’s Women in Business Law Guide and Euromoney’s Expert Guide for Corporate / M&A in the United States in 2021 / “M&A Legal Advisor of the Year” from M&A Advisor in 2020 Community Involvement: Germaine serves in the Hispanic National Bar Association. Super Lawyer:

LAW OFFICES OF ROBERT E. WISNIEWSKI Attorney

Javier Grajeda is an Arizona Board

Germain Gurr advises clients on mergers and acquisitions, private equity, securities offerings, capital raising opportunities, joint venture and commercial transactions, and general corporate matters. She regularly counsels global companies on legal and business considerations in corporate and commercial transactions, operational structuring and management, and compliance and governance matters.

PATRICIO GUTIERREZ

CHRISTINE HERNANDEZ

Type of Law Practice: Corporate & International Accredited Bar Associations: Texas Awards Received: Texas Rising Star 2022 by Super Lawyers Magazine / Latino Lawyer to Watch 2021 by Latino Leaders Magazine / Top Latino Lawyer 2022 by Latino Leaders Magazine / Maestro of Innovation Award by Latino Leaders Magazine Community Involvement: Patricio dedicates time to his community through different organization such as The Concilio and Asociación de Empresarios Mexicanos - Dallas Chapter. Super Lawyer:

Type of Law Practice: Immigration Accredited Bar Associations: Colorado Hispanic Bar Association Hispanic National Bar Association American Lawyers Association Colorado Bar Association/Denver Bar Association Awards Received: US News, Best Lawyers (Immigration) 20232024/ 5280 Magazine, Colorado Top Attorneys (Immigration) 2022-2024/ Top Latino Lawyers, Latino Leaders Magazine 2017-2020, 2022 / Finalist, Center for Legal Inclusiveness, Individual Inclusiveness@Work Award, 2022 / Law Week Colorado, People Choice (Immigration) 2022 / Colorado Hispanic Bar Association, Chris Miranda Outstanding Attorney Award, 2021 / Finalist, Colorado Lawyers Committee, Team of the Year Award, 2021 Community Involvement: She currently serves as Chair of CHBA’s Judicial Taskforce, which is focused on increasing Latinx judges on the Colorado bench. Previously she served as Chair of CHBA’s Education Committee (2016-2017). As a Past President of CHBA she sat on the CBA/DBA President’s Diversity Council (2018-2020). Super Lawyer:

GUTIERREZ LAW GROUP Founder & Managing Partner

Patricio J. Gutiérrez is the Founder and

Managing Attorney of Gutierrez Law Group PLLC and focuses his practice on corporate and international transactional law. Patricio advises foreign companies on matters concerning business operations in the United States, and U.S. companies with business operations abroad. He is a board member of Methodist Dallas Medical Center, The Concilio, US-Mexico Bar Association, and Asociación de Empresarios Mexicanos. Patricio has recently authored various articles in Forbes Mexico.

HERNANDEZ & ASSOCIATES, P.C. Shareholder

Christine M. Hernández, Esq., is a shareholder at Hernandez & Associates, P.C. Her practice specializes in Removal Defense. She represents immigration clients before U.S. Citizenship and Immigration Services, the Executive Office for Immigration Review, the Board of Immigration Appeals, as well as the 9th and 10th Circuit Courts of Appeals, US Supreme Court, and various Consular Posts throughout the world. She also represents clients in criminal proceedings before the various state and federal courts in Colorado. Christine frequently lectures regarding topics related to removal defense and EDI in the legal profession and has been endorsed as an expert in the field of immigration.

TO P L AT I N O L AW Y E RS 2 0 23

Certified Workers’ Compensation Specialist who represents injured workers. He publishes and presents nationally on workers’ rights. He is a board member of the Workers’ Injury Law and Advocacy Group and Kids Chance of Arizona; treasurer for the Arizona Association of Lawyers for Injured Workers; and member of the NFLPA Workers’ Compensation Panel. He is fluent in Spanish and a graduate of University of California Berkeley and Sandra Day O’Connor College of Law.

SIDLEY AUSTIN LLP Partner

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 13

Top Latino Lawyers 2023.indd 13

09/11/23 11:34 a.m.

ARNULFO HERNANDEZ

IAN HERNANDEZ

Type of Law Practice: Criminal Defense & Immigration Law Accredited Bar Associations: Supreme Court of the United States United States District Court for the State of Colorado United States 10th Circuit Court of Appeals United States 9th Circuit Court of Appeals United States 2d Circuit Court of Appeals United States Tax Court State Courts of Colorado Executive Office of Immigration Review Awards Received: 2021-2024 US News Best Lawyers, Denver, Colorado, Criminal Defense / 2019-2023 Super Lawyer, Colorado Super Lawyers, Criminal Defense / 2019 Chris Miranda Award, Outstanding Hispanic Lawyer, Colorado Hispanic Bar Association / 20172022 Top Latino Lawyers, Latino Leaders Magazine Community Involvement: Arnulfo extends his support to the community through different associations, such as Executive Committee Member, Mi Casa Resource Center. He is Board Member for Arvada Center for the Arts, among others. Super Lawyer:

Type of Law Practice: Personal Injury-Plaintiff Accredited Bar Associations: State Bar of Texas / Federal Bar- Southern District of Texas Awards Received: 2015- Rising Star (Super Lawyers) / 2019America's Top 100 Civil Defense Litigators / 2020-2023- Houstonia Magazine (Top Lawyers in Houston) / 2021-2023- Texas Super Lawyer / 2023- Million Dollar Advocates Forum / 2023Multi-million Dollar Advocates Forum / 2024- Best Lawyers in America Community Involvement: Director of Mariachi de San José; Pearland Little League Volunteer; Member of St. Helen's Catholic Church (Pearland, Texas); Former President- U. of Notre Dame Alumni Club of Houston 2020-2021; U. of Notre Dame Hispanic Alumni AssociationBoard Member Super Lawyer:

HERNANDEZ & ASSOCIATES, P.C. Managing Partner

Arnulfo is the founder and managing

TO P L AT I N O L AW Y E RS 2 0 23

partner of Hernández & Associates, P.C., the largest immigration law firm in Denver, Colorado and surrounding states. Arnulfo concentrates his practice on immigration law and criminal defense litigation, particularly cases in which both practice areas intersect an area of law known as crimmigration. Native fluent in Spanish, Arnulfo represents immigrants and their families in the Denver metropolitan area before federal and state courts as well as federal agencies and numerous consulates around the world.

HERNANDEZ SUNOSKY, LLP Partner

Ian Hernandez utilizes years of civil

litigation defense experience to now help those injured by the negligence of others. Born and raised in Houston, Texas, he is a graduate of the University of Notre Dame and South Texas College of Law Houston. He is fluent in Spanish and is Board Certified in Personal Injury Trial Law. He is also a member of ABOTA. When he is not helping his clients, he enjoys watching baseball, and as a former musician, playing Latin music.

ROMÁN HERNÁNDEZ

ALFONSO HERRERA

Type of Law Practice: Employment Law and Commercial Litigation Accredited Bar Associations: American Bar Association / Hispanic National Bar Association / Oregon state bar association / Washington state bar association / Idaho state bar association Awards Received: Oregon State University, College of Science: Distinguished Alumni Award (2022) / Lewis and Clark Law School: Distinguished Graduate Award (2022) / Oregon State University: Diversity, Equity, and Inclusion Alumni Legacy Award (2021) / Benchmark Litigation: Labor and Employment Star (2020-2021, 2023) / Best Lawyers in America®: Commercial Litigation (2023-2024), Employment Law - Management (2014-2024), Litigation - Labor and Employment Law (2021-2024) / American Bar Association: Spirit of Excellence Award (2020)/ Oregon Bench and Bar Commission on Professionalism: The Edwin J. Peterson Professionalism Award (2020) Community Involvement: In July 2022, Román was appointed to the Board of Visitors of Lewis and Clark Law School. The Board of Visitors is dedicated to promoting the mission and operations of the law school. Visitors are ambassadors and advocates for the law school, and they provide support and counsel to the law school’s programs and initiatives. By participating in projects, such as speaking with admitted students, fundraising, and assisting with admissions, visitors contribute to the overall quality of the law school. Super Lawyer:

Type of Law Practice: Bodily Injury Accredited Bar Associations: State Bar of Texas / Northern, Eastern, Southern, and Western Federal District Courts / Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization Awards Received: “Rising Star” exas Super Lawyers Magazine / “Best Lawyer Under 40” D Magazine / “Top 100 Civil Lawyer in Texas” National Trial Lawyers Association. Community Involvement: Alfonso conducts workshops and presentations with students, parents, and teachers at various area schools that struggle with truancy, drugs, gangs, and behavioral issues. Super Lawyer:

TROUTMAN PEPPER HAMILTON SANDERS, LLP Portland Office Managing Partner

Román Hernández is the office managing partner of Troutman Pepper’s Portland office and has a national litigation practice. He focuses on the areas of employment law and commercial litigation and has experience in the defense of employers against claims filed by former, current, and prospective employees for allegations of discrimination, harassment, and for alleged wage and hour violations in both state and federal courts, including class and collective action defense.

ALFONSO J. HERRERA LAW FIRM, PC Attorney

As a former collegiate Division I soccer

athlete, Herrera knows what it takes to win. He’s aggressive, passionate, but surgical in the courtroom. He is a gifted trial lawyer and has won over 90% of his trials in recent years. Herrera is Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization Herrera handles all types of cases including but not limited to the following: wrongful death, 18-wheeler accidents, car accidents, DWI accidents, motorcycle accidents, pedestrian accidents, slip and fall cases, work-place injuries, assault/ battery, dog bites, Governmental Immunity/TTCA claims, and first-party insurance cases. Herrera has recovered millions of dollars for thousands of clients.

14 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Top Latino Lawyers 2023.indd 14

09/11/23 11:34 a.m.

LENA LAURENZO

CHRIS LUNA

ABRAHAM WATKINS NICHOLS AGOSTO AZIZ & STOGNER Associate Attorney

Chris Luna is the founder and managing

attorney of the Luna Law Office. Prior to that he was Vice President, Legal Affairs at T-Mobile US, Inc. (NASDAQ: TMUS). Previously to that, he was chief counsel for the Metro by T-Mobile brand and deputy general counsel at MetroPCS Communications, Inc. (NYSE: PCS). As a three-term Dallas City Councilman, he championed issues vital to his inner-city district, which included downtown, Oak Lawn, Old East Dallas, and the Cedars. Chris represented 75,000 residents in setting city policy, adopting the annual budget, approving long term capital improvement plans, and setting the tax rate. H

GABY MONAHAN

YVETTE OSTOLAZA

Type of Law Practice: Complex litigation / dispute resolution Accredited Bar Associations: llinois, 1993

Type of Law Practice: Corporate Litigation Accredited Bar Associations: New York / Texas Awards Received: 2023 American Bar Association “Margaret Brent Women Lawyers of Achievement Award” / National Association of Women Lawyers’ 2023 “M. Ashley Dickerson Diversity Award” / ispanic National Bar Association in 2022 with the “Mari Carmen Aponte Award" Community Involvement: Yvette is actively engaged in pro bono service. She works with Disability Rights Texas, representing a putative class of intellectually disabled residents of nursing facilities in their quest to obtain access to community-based facilities, and she was awarded the 2013 Pro Bono Award by Disability Rights Texas. Super Lawyer:

MUNCK WILSON MANDALA Partner

SIDLEY AUSTIN LLP Management Committee chair

U.S. District Court for the Northern District of Texas Awards Received: N/A Community Involvement: A native of Argentina, Gaby has made it a priority to support the Latin community in her personal and professional life. She is currently a U.S. Mexico Bar Association board member. Super Lawyer:

Gabriela (Gaby) Isuani Monahan is

a partner in Munck Wilson Mandala’s complex litigation/dispute resolution group. Joining MWM in 2021, Gaby brought over 20 years of experience working with a major firm and in-house in Chicago. Today, Gaby focuses her practice on high-stakes litigation, corporate law, and international disputes. A native of Argentina, Gaby prioritizes supporting the Latin community in her personal and professional life. She is currently a U.S. Mexico Bar Association board member.

Type of Law Practice: Business and Commercial Law Accredited Bar Associations: Texas Awards Received: Dallas 500, D CEO (2020, 2021, 2022) (The 500 most influential business leaders in Dallas – Fort Worth) / Maestro in Leadership Award (2022), Latino Leaders Magazine / Leaders in Diversity Award, Dallas Business Journal (2021) / Lifetime Achievement Award, The Texas Lawbook and Association of Corporate Council DFW (2020) / Pete Torres, Jr. Community Service Award, State Bar of Texas, Hispanic Issues Section (2020) (recognizes an individual or organization that has made substantial contributions to the Hispanic community) Community Involvement: Chris currently serves on the boards of The Dallas Foundation and The Dallas Theater Center. He is a past chair of the Richardson Chamber of Commerce, past president of the Garland Housing Finance Corporation, past chair of the Shared Housing Center, and past president of the Dallas Hispanic Law Foundation. Super Lawyer:

Yvette is Sidley’s Management Com-

mittee chair and an Executive Committee member. Yvette is one of the world’s foremost business litigators, delivering winning results for clients at each stage of complex multijurisdictional commercial disputes and corporate investigations. Yvette litigates trial and appellate matters in U.S. state and federal courts on behalf of global clients. Yvette is highly experienced in providing on-point guidance to boards and senior-level executives during periods of corporate turbulence.

TO P L AT I N O L AW Y E RS 2 0 23

Lena B. Laurenzo is a third generation Houstonian with strong family roots in the Houston community, in particular the Houston restaurant business. Lena has practiced 100% personal injury and maritime law. Lena represents people who have been injured or killed by the negligence of other individuals and/or companies. She has successfully litigated many types of cases to settlement or verdict. Her experience includes 18-wheeler/commercial vehicle crashes, Jones Act and general maritime cases, wrongful deaths, workplace injuries, and all other types of automobile and pedestrian crashes.

Type of Law Practice: Personal Injury Accredited Bar Associations: Texas Awards Received: Super Lawyers Texas Rising Stars (2017--2023); Super Lawyers Texas Up and Coming Top 50 Women Rising Stars; Up-And-Coming Top 100 Rising Stars; Houstonia Top Lawyers for Personal Injury (2020--2022) Community Involvement: Lena is highly involved in her local community, and in her free time Lena and her partner foster dogs who are abandoned and are in need. She was a probono Adjunct Professor, Depositions, University of Houston Law Center, Summer 2020 and Fall of 2021-2022 Super Lawyer:

LUNA LAW OFFICE Founder and Managing Attorney

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 15

Top Latino Lawyers 2023.indd 15

13/11/23 10:29 a.m.

JAIME RAMON

ANGEL REYES

Type of Law Practice: Labor and Employment Accredited Bar Associations: Texas Awards Received: Legal Leaders, Dallas Morning News, 2016 / Chambers USA – Texas: Labor & Employment, Leader in his Field, 2012-2014 / Texas Monthly Super Lawyers / US News & World Report, Best Lawyers in America Community Involvement: Jaime is very involved with his community, he is on the Dallas Symphony Orchestra Board of Governors and AVANCE of Greater Dallas, Board of Directors. As well as Parkland Hospital and Health Systems, Vice-Chairman of the Board, Member, Board of Managers. Super Lawyer:

Type of Law Practice: Personal Injury Accredited Bar Associations: Yes Awards Received: 2008-2023 Texas Super Lawyers® Rated – Top Attorneys in Texas - Thompson Reuters / 2022 Winner, Empire Builder Award - Greater Dallas Hispanic Chamber of Commerce / 2022 100 Best Trial Lawyers in America - American trial Lawyers Association / 2018 Winner - Dallas Cowboys and Telemundo Hispanic Business Leader Salute Award / 2018 Winner - Trendsetter Award - Greater Dallas Hispanic Chamber of Commerce / 2017 Winner - D CEO Magazine Latino Business Leader of the Year / 2016-2022 - Latino Leaders Magazine Top Latino Lawyers in America Community Involvement: Angel is often quoted by newspapers and periodicals throughout the country and is a frequent guest on both national and local television and radio shows. He is also a LULAC Council 100 Lifetime Member. Super Lawyer:

BURKE BOGDANOWICZ PLLC Of Counsel

TO P L AT I N O L AW Y E RS 2 0 23

Jaime Ramón’s practice focuses on labor and employment law and litigation. He represents clients in every aspect of the employer/employee relationship, including advice and counsel on all types of employment related issues and litigation, including Title VII, ADEA, ADA, FLSA, EPA, Service Contract Act, OFCCP, wrongful discharge and employment contracts. He is a former director of the OFCCP and former General Counsel of the U.S. Office of Personnel Management. His practice includes advising clients on government contract compliance issues including drafting affirmative action plans and representation before the OFCCP. His experience also includes affirmative action plans and federal, state and municipal government contract compliance issues. Jaime is a frequent speaker and lecturer on employment law policies, practices and legislation.

REYES BROWNE LAW President

Angel Reyes is the Founder and Managing Partner of the law firm Reyes Browne. He began his legal career on Wall Street, subsequently relocated to Dallas, Texas, and opened his law firm. Since 1993, Angel has helped over 35,000 injury victims receive over $800 million in compensation for their injuries. Angel was named to the 20082022 Texas Monthly Super Lawyers list, the top honor issued to the best lawyers in Texas. Angel is often quoted by newspapers and periodicals throughout the country and is a frequent guest on both national and local television and radio shows.

GABRIELA SMITH

ALBERT J. SOLER

Type of Law Practice: Corporate & M&A Accredited Bar Associations: Texas / Pennsylvania Awards Received: Chair, International Law Section of the State Bar of Texas (2019-2020) / Chair’s Award, International Law Section of the State Bar of Texas – Houston, Texas (2016 and 2018) / Immigrant Professional Excellence Award in Professional Services Category – Dallas, Texas (2017) / Pacesetter Quality and Excellence Award 2016, awarded by the Greater Dallas Hispanic Chamber of Commerce – Dallas, TX / La Cima Award, Entrepreneur Leader 2016, awarded by the Greater Dallas Hispanic Chamber of Commerce – Dallas, TX / Chair’s Award, 2016, awarded by the State Bar of Texas International Law Section. Community Involvement: Gabriela also loves spending her time in the boardroom, having served on the boards of various for-profit and non-profit boards, locally and nationally, and lending her wisdom to organizations that are the movers and shakers in their respective industries. Super Lawyer:

Type of Law Practice: Entertainment/Intellectual Property Accredited Bar Associations: Hispanic Bar Association Awards Received: N/A Community Involvement: Albert is actively involved in the Hispanic Bar Association. In addition, Soler frequently speaks on behalf of the community on matters involving media, the arts, leadership and inclusion in the entertainment industry and the practice of law as a whole. Super Lawyer:

GNS LAW Managing Partner

Gabriela’s clients include some of the

largest Hispanic and woman owned companies in the country, as well as multinational companies from Latin America that expand into the U.S. Gabriela enjoys being a trusted partner for clients seeking not just help with contracts and transactions, but strategic counsel that makes a tangible difference. After doing her time in a large firm, Gabriela and her husband moved to Texas, where she founded GNS Law in 2014.

SCARINCI HOLLENBECK, LLC Partner

Albert J. Soler is a Partner in the New

York office of Scarinci Hollenbeck in the Entertainment and Intellectual Property practice. Albert brings extensive experience to a variety of practice areas and provides effective and cutting-edge legal representation to clients in entertainment, music, film, television, media, sports, fashion, advertising, intellectual property, and litigation. Albert is a frequent speaker and legal analyst in the ever-evolving fields of entertainment, celebrity, and intellectual property and has been featured in Wired, NPR News, Fox News, and other entertainment news outlets and publications.

16 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Top Latino Lawyers 2023.indd 16

29/11/23 1:40 p.m.

FRANK TORRES DUFFY & DUFFY, PLLC Attorney

Frank Torres is a trial attorney at Duffy & Duffy with close to 40 years of legal experience, where he handles medical malpractice, nursing home litigation and general liability law. Before joining Duffy & Duffy, he was the first lawyer to make partner at Evans, Orr, Pacelli, Norton & Laffan in almost 30 years. He left the firm in 1995 to open his own firm, and eventually joined Levine & Grossman, where he practiced for 10 years. Additionally, he is a member of the Board of Directors of the Brooklyn Prep Alumni Association, for his former high school that provides scholarships to disadvantaged high school children

Type of Law Practice: Personal Injury Accredited Bar Associations: NY Bar Association Awards Received: 2014 Top Attorney in New York / 2014, 2015 SuperLawyer / 2018 Top Latino Lawyer / Personal Injury Attorney of the Year 2021 Community Involvement: Torres is a member of the Puerto Rican, Dominican, Hispanic National, Long Island Hispanic, New York State, New York State Trial Lawyers, Nassau, Brooklyn and Bronx County Bar Associations and has served as a moot Court judge at his alma mater, Columbia University School of Law. Frank, who is a also proudly served as a past President of the Long Island Hispanic Bar Association and served for four years as Board Member of the Puerto Rican Bar Association. Super Lawyer:

WRITE AND SHARE #ConnectLL

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 17

Top Latino Lawyers 2023.indd 17

09/11/23 11:34 a.m.

TOP LATINO LAWYERS BENNY AGOSTO JR.

SECURING VICTORY FOR HIS CLIENTS: THE JOURNEY OF BENNY AGOSTO JR., MANAGING PARTNER AT ABRAHAM, WATKINS, NICHOLS, AGOSTO, AZIZ & STOGNER

18 LATINO LEADERS OCTUBRE / NOVIEMBRE 2023

18-20 Benny Agosto.indd 18

10/11/23 12:24

Arianna Villarreal

Andrew Strother

Carlos Cuevas

enny, a first-generation student, power them by providing real, challenging Benny Agosto Jr., now understood that education work." The second step, he says, is bringing the managing partner would be pivotal to his success. young lawyers with him to high-profile cases But he didn't want to halt his where they can learn firsthand from trials at Abraham, Watkins, ambitions there; he aspired to against national companies. Nichols, Agosto, leave a lasting legacy. He articBenny established a diversity center at his ulates, “I want to bring other alma mater, South Texas College of Law, Aziz & Stogner, has people along. Not just my chil- uniting two of his passions – education and ventured from the dren but others as a mentor. My mantra is: nurturing the next generation of lawyers. not only about me. It’s about bringing Driven by the desire to pioneer something soccer field to the it’s others along.” Inspired by this philosophy, innovative, he aspired to provide minorities courtroom, showcasing Benny emphasized that his mission extends with a space that could serve as a think tank. granting access to education; he is Describing the center's mission, he states, his versatility and beyond equally devoted to aiding others in achiev- “We will offer scholarships, fellowships, professional success. He envisions this as and various resources so that students from multiple talents. ing the legacy he'll leave behind. In addition to all backgrounds can begin preparing themOriginally from that, Benny and his wife started the Agosto selves for their future careers as lawyers.” Center to raise money for educa- Additionally, he aims to show students that Puerto Rico, Benny Diversity tional scholarships. He firmly believes that being “different” is not something negative, was instilled with the “You have to bring people up. You can’t but it just means that you have to work hard talk; you have to walk. Because of what to get where you want. In sum, Benny shares, values of hard work just God has given, we can impact the world by “The Agosto Diversity Center is for creative thinking for the law students to be prepared and an unwavering developing the future leaders.” Along with being the first in his fam- for the future.” resolve from a young ily to receive a college education, Benny also the first Latino attorney at his age. In addition to was law firm. He reflects, "It was not easy. I that, he was raised in had to work at times twice as hard. I had myself, not because I’m a minoria household where toty prove but because I was the first one walking both his parents through the door." He further emphasizes, biggest lesson is that nothing is given had only completed "The to you. You have opportunities, but that’s sixth grade, so he was it. Then it’s up to us to work hard, lift our up, and say, ‘I’m going to work hardconsistently reminded heads er than anybody else to reach my goals." of the importance of While it wasn't always easy, Benny believes his appointment as the first Latino partformal education. As that ner at his law firm has served as a catalyst for connections with and better repa result of these values stronger resentation of both the community and his and his dedication, workplace. Whether he is interacting with community or his coworkers, he ensures he was offered the the he leads by example, displaying respect for opportunity to pursue everyone he encounters, regardless of their He expands on this by saying, his education in background. “I represent all our clients with dignity and the United States, demonstrate respect toward them. The way treat them sets an example for our staff to eventually earning Itreat others the same way." Beyond responsibility to lead his firm, his juris doctorate Benny has ahisresolve to raise the next generafrom the South Texas tion of Latino lawyers. The first step in doing he explains, is giving them responsibiliCollege of Law. this, ties, “We assign tasks and cases to help them become the best lawyers they can be. We em-

OCTUBRE /NOVIEMBRE 2023 LATINO LEADERS 19

18-20 Benny Agosto.indd 19

10/11/23 12:24

TOP LATINO LAWYERS BENNY AGOSTO JR.

CLIENT TESTIMONIAL: The client was working in the kitchen of a national fried chicken chain restaurant when suddenly a sinkhole appeared in the middle of the kitchen. Then, the client fell into the sinkhole followed by the chicken fryers. The boiling hot grease fell on them, leaving severe burns to their bodies. Managing partner Benny Agosto Jr. was able to successfully win our clients compensation for their injuries and future lost earnings. “ Benny was always making sure my case had proper followup and also, making sure I was doing well.”

TRANSITIONING FROM HIS ROLE AS A MENTOR, BENNY SHARED HIS STRATEGIES FOR OVERCOMING THE CHALLENGES HE FACES WHEN REPRESENTING CLIENTS IN COURT. A CRITICAL ELEMENT OF SUCCESSFUL REPRESENTATION, ACCORDING TO HIM, IS TO LITIGATE VIGOROUSLY. Transitioning from his role as a mentor, Benny shared his strategies for overcoming the challenges he faces when representing clients in court. A critical element of successful representation, according to him, is to litigate vigorously. He further explains, 'We aren't ready to settle; we are prepared to try the case. We will do everything for our clients to secure victory and bring them justice. What we're seeking is justice and fairness, and justice must be equal for everyone.” Most notably, he brought a case to trial in 2010 for a Salvadorian man, which led to the creation of a law in Texas preventing someone's immigration status from being used against them in court proceedings for injured workers.

As Benny reflects on his past successes, particularly his role in changing Texas law in 2010, he expresses a profound sense of gratitude. 'I am just a little boy from Puerto Rico who decided to come to college in Texas, and then I became Texan. The reality is I feel humbled by everything God has blessed me with. I give God the glory first for everything, and that’s the way I live every day.” Transitioning from a career in teaching microbiology to pursuing a legal education, Benny embarked on an uncertain journey. However, he was bolstered by his belief in God's blessings and his commitment to working harder each day. It was during this journey that he recognized the need for someone like him to represent the workers. He concludes, “It’s beyond my dreams what I have accomplished. Now that I have been blessed, I want to bless others.”

CLIENT TESTIMONIAL: The client's husband was involved in a workplace accident, where he fell 8 stories while working on a construction site. She explains the loss she and their two sons feel every day without her husband and their father. Managing Partner Benny Agosto Jr. worked on this case and obtained the maximum amount available for his client. “Benny is a very attentive lawyer, and you immediately feel very confident with him.”

20 LATINO LEADERS OCTUBRE / NOVIEMBRE 2023

18-20 Benny Agosto.indd 20

10/11/23 12:24

AW-PrintAd-LatinoLawyerMagazine-1030-3.pdf

11/1/23

6:14 PM

CMY

00LL-Benny Agosto AD.indd 2

07/11/23 5:18 p.m.

TOP LATINO LAWYERS FRIEDA GARCIA

TREATING PEOPLE WITH RESPECT, KINDNESS IS A CORE VALUE Bill Sarno

Courtesy of BAL

Carlos Cuevas

A dislike for chemistry may have stalled a potential medical career, but it has been a catalyst for Frieda Garcia's professional journey that has brought her to the top rung of a global law firm devoted to helping clients deal with the complexities of business immigration laws. A U.S.-BORN member of a family with El Salvadoran roots, Garcia has turned a passion for helping immigrants, many from her family's homeland, and a penchant for addressing the needs of businesses into a successful career, leading to her recent promotion to managing partner of BAL (Berry Appleman and Leiden LLP). This appointment was a first for a Latina and for a woman for the 43-year-old Texas-based law firm, an organization with a dozen U.S. offices and a wide array of international connections. Integral to Garcia's success at BAL is her devotion to the firm's core principle of always pursuing the exceptional. “We are a strong, unified culture, focused on client service,” she says. This philosophy of service applies to everyone at BAL, which specializes in steering companies safely through the complexities of the immigration process. "How you put yourself forward, treat people, elevate people," she says, "makes the biggest difference." Her second guiding passion is her focus on maintaining high-quality interactions with clients. This requires always being honest, and in striving to build relationships based on respect and communication, as well as working diligently to proactively understand clients’ needs. Garcia's qualities of empathy relate to her background. She lost her mother to cancer when she moved to El Salvador at the age of four and was brought up in a male household, consisting of her father and two brothers. Her stepmom joined the family after Garcia returned to California at the age of eight.

Garcia sees her father as someone who embodies respect and kindness, "He is part of who I am," she says. Now, she is passing on to her daughters that how you interact with people is very important. "You need to bring people together and to rise together," she says. As to the new managing partner's leadership style, she emphasizes building consensus. A central aspect of this approach involves recognizing, she says, "that it is impossible to please everybody always, but at the end of the day, we must all be on the same page." Garcia says she strives to help colleagues whose plan has been voted down to understand why the firm is going to do something in a certain way. It is important, she advocates, "to say 'no' in the nicest way." What has been the biggest lesson of her career, something which took "a long time to really understand," she says, is that mistakes happen all the time. Her focus is on fixing them and not letting mistakes bring her down. After attending the University of California at Davis and the University of San Francisco Law School, she helped immigrants obtain asylum and defend deportation claims. She joined BAL in 2001, and in 2009, she was named partner. One thing that made her stand out at BAL was her willingness to take on tough, challenging work. Garcia views her Latino heritage as bringing a different level of empathy and understanding that especially benefits BAL and its clients during difficult immigration processes. She says her Latino background and personal experiences have given her "grit" as well

22 LATINO LEADERS SEPTEMBER / OCTOBER 2023

22 Frieda Garcia.indd 22

as a desire to motivate others to believe that they can accomplish anything to which they set their minds. She reminds Latinas that the road to career advancement can be tough, but that it is made easier by being respectful and building relationships. Garcia, who works out of San Francisco, adds that it is important to empower each other and that being a working mother may be difficult, but it is perfectly okay to lean on others and cultivate support.

GARCIA SAYS SHE STRIVES TO HELP COLLEAGUES WHOSE PLAN HAS BEEN VOTED DOWN TO UNDERSTAND WHY THE FIRM IS GOING TO DO SOMETHING IN A CERTAIN WAY. IT IS IMPORTANT, SHE ADVOCATES, "TO SAY 'NO' IN THE NICEST WAY." For more info visit bal.com

10/11/23 12:28

00LL-BAL.indd 2

09/10/23 10:40 a.m.

TOP LATINO LAWYERS ALFONSO HERRERA

REPRESENTING THE LATINO MAJORITY IN TEXAS:

ALFONSO HERRERA STRIVES TO IGNITE THE VOICES OF FUTURE LATINO LAWYERS Alán Benítez

FROM A YOUNG AGE, Alfonso Herrera was encouraged by his parents to become the lawyer of the family. While it had been a lifelong dream of theirs to become attorneys, he had the opportunity to start a new cycle and begin studying law. “My parents pushed for me to become a lawyer,” Alfonso said. “They would always tell me that they got a lot of practice arguing against each other. They themselves wanted to be lawyers, but for one reason or another it didn't happen. So, I took it upon myself to

Joel Herrera

F. Izquierdo

[pursue law] in honor of them. Ever since I was a kid, I would watch shows about men in fancy suits inside of a courtroom, which made me find [lawyers] intriguing and appealing.” Alfonso worked hard to achieve the grades needed to enter law school, however he did not realize he would be just one of barely two or three Latinos in the lecture room. Unfortunately, there were some obstacles that came with these first-time experiences as a minority, such as second thoughts about whether he was law student material.

“I would look around the classroom and notice that out of 100 students there were only two Hispanics,” Alfonso said. “I felt proud to be there to represent the Hispanic/Latino community, but sometimes I would feel out of place, asking myself ‘Am I supposed to be here? Did I just make it in because of affirmative action?’ [However], once I started, I knew that I was meant to be there because I did really well and excelled in everything.”

24 LATINO LEADERS SEPTEMBER / OCTOBER 2023

AlfonsoHerrera.indd 24

10/11/23 11:56 a.m.

Growing up a Dallas native in the Oak Cliff, Ledbetter, and Carrollton neighborhoods really defined Alfonso’s perception of community, but most importantly it allowed him to discover his true calling. Soon enough, he realized that his neighbors were the people he was born to serve. And since then, he proudly focused on representing his community, reorienting everyone from the ground up. “My family struggled a lot, but my parents were always strong and constantly reminded me that I am Latino, I needed to focus on Spanish, and I can help my own people,” Alfonso said. “It really helped me from an early age all the way to becoming a professional. Now, I can aid various types of people from different backgrounds and socioeconomic levels. The majority of my clientele is a good mix, but [it is with great pride] that half of them are Hispanic/Latino.” Before he knew it, Alfonso began winning trials for his clients, and the more frequently he did it, the more confident he became. The impact that was being made with his Latino clientele was like no other, because only he could truly identify their needs. For the most part, he was able to notice that non-English speakers were often being taken advantage of by big insurance companies. “What has shaped me the most is seeing people that I was able to help after they had nowhere to go,” Alfonso said. “It's a really good feeling because they're always so happy afterwards, giving hugs and celebrating in the hallways. What makes me different from other lawyers is that I know what my weaknesses are. I'm not perfect, so I try to focus on working twice as hard in those areas during a trial because I know it will benefit my client.” Since 2016, Alfonso has incredibly won over 90% of his trials. During his leisure time, Alfonso volunteers with his father’s organization called Positive Passage Program, where he works with children that need the most encouragement, instilling in them a brighter future. With awards from D Magazine, the Texas Super Lawyers organization, and the National Trial Lawyers Association for Best Lawyers Under 40 and Top 100 Civil Trial Lawyers in Texas, he ensures to provide the youth with the best guidance as a distinguished community leader. “I am personally familiar with the struggles every Latino has to go through,”

WITH AWARDS FROM D MAGAZINE, THE TEXAS SUPER LAWYERS ORGANIZATION, AND THE NATIONAL TRIAL LAWYERS ASSOCIATION FOR BEST LAWYERS UNDER 40 AND TOP 100 CIVIL TRIAL LAWYERS IN TEXAS, HE ENSURES TO PROVIDE THE YOUTH WITH THE BEST GUIDANCE AS A DISTINGUISHED COMMUNITY LEADER. Alfonso said. “I go to the schools that are having issues with truancy, disciplinary referrals, and juvenile justice. I help students by giving them some [words of advice], saying that I came from nothing, which resonates with a lot of them, and telling them ‘I'm not smarter than you, I just work hard. So, if I can do it, I guarantee you can too. You must have confidence in yourself.’” Out of the over 100,000 attorneys in Texas, only 1 percent of them are Board Certified in Personal Injury Law by the Texas Board of Specialization, and Alfonso is proud to be one of them. Many smart and talented lawyers go through the stressful qualification process to sit for the exam in the attempt to become a specialist in personal injury law but fail. Many lawyers believe it is significantly harder than

the bar exam. With this noteworthy title in hand, he plans to exit the large current firm he works for and set up a new and independent smaller law firm where he can dedicate more time to connecting with his clients. “I want to build a small empire solely focusing on personal injury,” Alfonso said. “I envision my [own] law firm being a place that everyone in the DFW area knows about, that goes for the entire State of Texas as well. I want everyone to say, ‘That's a good law firm, they'll make sure you get excellent results.’ [And at the end of the day], I also really want to inspire the next generation of Latino lawyers, [teaching] them to always be fair, trustworthy, and competent.” This is the same philosophy with which he raises his own five children.

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 25

AlfonsoHerrera.indd 25

10/11/23 11:56 a.m.

TOP LATINO LAWYERS GABRIELA SMITH

Bill Sarno

Courtesy of GNS Law

Carlos Cuevas

Upon meeting Gabriela Noemi Smith, whether it be in person or through her law firm's website, it quickly becomes abundantly clear that the Argentina-born attorney is a confident and forward-looking Latina, proud of both her roots and her more than twenty years in the United States.

ONE OF HER CRUCIAL SKILLS IS THAT SHE IS A DEEP EXCEPTIONAL AT UNDERSTANDING INTEGRATING OF CLIENT AND THE LATIN AMERICAN STAFF NEEDS: SIDE WITH THE MOREOVER, as the founder and managGNS LAW HAS ingGNSpartner of her eponymous legal practice, AMERICAN Law, she epitomizes the firm’s guiding message of “ 100 percent with passion” and SIDE. THIS IT ALL a commitment to growth as essential to its DISTINCTION mission. GNS Law’s success reflects the compaAT TEXAS-BASED ny’s ability to blend a cultural rapport and SETS HER determination to achieve positive results for PRACTICE, both its primarily Latino and Latin Ameri- APART AS A SOPHISTICATION, can clientele and for its bilingual staff. LAWYER AND Smith espouses a professional environGROWTH, AND ment where it is essential not the gender or IS A KEY TO A ethnic background of attorneys or whethMOTHERHOOD CAN ALL er English is their second language, as it SUCCESSFUL was in her case, but how well they serve BLEND WELL. their clients. BUSINESS. 26 LATINO LEADERS SEPTEMBER / OCTOBER 2023

26-27 Gabriela Smith.indd 26

10/11/23 12:31

A corollary to these guiding principles is “we get it.” Smith explained this includes a sensitivity to Latino clients' roots while supporting a culture that welcomes that law firm members come from different backgrounds. In the case of women lawyers, it is often motherhood and the so-called goal to achieve the “balance.” Smith points out that for her generation, women carried double baggage at many law firms and often were put on more minor cases. "Not here," said Smith of her firm, which is based in Frisco, Texas, in the Dallas area. She stresses that it is important to allow women to be who they are and still work for great clients and make a real difference. She is also helping other Latinas get more opportunities. “I am opening doors. When I was developing professionally, being pregnant or mentioning your baby was a no-no.” We don't follow that here. I like to have female lawyers who feel confident about both their lawyer and motherhood persona,” she said, and to allow those personas to blend well. GNS Law's "we get it" culture is very personal for Gabriella Smith because she has demonstrated its validity by leading her firm's exceptional growth while fulfilling the demands of being the mother of two children and the wife of a busy doctor. GNS Law's specialty is business and corporate law. Its client base has evolved and grown into two primary sectors. A large proportion consists of companies from Latin America, led by men often older than herself, who are coming to the U.S., she said, to “invest in businesses, innovations and ideas.” These range from funded startups to private money, and they’ve worked with venture capital funds as well. The other part of the firm's clientele is Hispanic business owners who have been in this country for several generations. The practice also represents small businesses and startups. Smith offers clients her ability to speak Spanish and English and her deep commitment to Latino culture. One of her crucial skills is that she is exceptional at integrating the Latin American side with the American side. This distinction sets her apart as a lawyer and is a key to a successful business. Smith recalls being told by some people early in her career that having English as a second language would hinder her professionally. "I proved them wrong," she said and relished that being a bilingual Latina is now a plus.

26-27 Gabriela Smith.indd 27

Whether you are male or female, it doesn’t matter – it is your diverse background that sets you apart, she said. “Who you are is an asset, and what you offer to the market is an asset,” she highlights. Some companies like having a feisty Latina who cheered for her homeland during the recent World Cup on their side, she said. "Being a Latina," Smith said, "has given me access to a great market which I can tap and where I can make a difference." Smith has been drawn to the legal profession since the age of 13 in Argentina, inspired by seeing influential female attorneys on television and her need to fight injustice. She saw the legal profession as making a positive difference in people's lives. While her current focus is on the transactional or business side, she says she can see that justice is done in the life of a business. Smith went to Pennsylvania to attend college and then attended the Delaware Law School. Before moving to Texas, she worked for four years as a litigator for a large law firm as a commercial litigator. This fulfilled her need to fight for justice, and she admits, "I like to argue." One way Smith's firm is "paying it forward" is to do pro bono work for small Hispanic companies. "Small immigrant companies," she said, "suffer a lot of abuse from bigger companies," she said, including getting paid. Language skills can make a huge difference when people can't read a contract and require their staff to be bilingual. One of her most relevant skills is that she is exceptional at integrating the Latin American side with the American side – the key to a successful business. That's what sets her aside from other lawyers: the integration of both cultures for a deeper understanding.

worked well, and we developed the discipline and professionalism to work this way since our inception. Now, the new challenge in the profession is artificial intelligence. "In our case, we use it responsibly," she said. For all attorneys, the rapid emergence of Artificial Intelligence in how things are done, particularly taking up the usual work assigned to junior attorneys, will impact the profession. But the industry will adjust, she predicts. Smith emphasizes that "getting it" means recognizing that "at the end of the day, it is all about enjoying life, enjoying your family, and enjoying your work." She adds, “I love being a Latina,” She said, “and I love seeing my fellow Latino attorneys succeed.”

Smith recognizes that her firm is a business, too, focusing on solid partnerships with clients rather than a product, and expects to grow, a mission supported by going above and beyond with all her clients. Smith sees the future of the legal profession as offering significant roles for female attorneys and meeting the need for more Latinos and more firms like hers, changing an environment where male domination and control are the norm. Smith noted that her practice had been a "virtual" law firm before COVID. It always

10/11/23 12:31

Talento. Colaboración. Resultados. Sidley is proud to celebrate Latino Leaders magazine’s recognition of our outstanding lawyers. 2023 Top Latino Lawyers Yvette Ostolaza Beatriz Azcuy Germaine Gurr Melissa Colón-Bosolet Yolanda Garcia

2023 Latino Lawyers to Keep on the Watch Juan Delgado Gabriel Valdes Sara Garcia Duran

AMERICA • ASIA PACIFIC • EUROPE

sidley.com Attorney Advertising - Sidley Austin LLP, One South Dearborn, Chicago, IL 60603. +1 312 853 7000. Prior results do not guarantee a similar outcome. MN-21820

00LL-Sidley Halfpage.indd 2

09/11/23 11:27 a.m.

RISING

RISING STARS LAWYERS 2023

STARS

LAWYERS THESE are the names that undoubtedly will shine in the coming years. Keep an eye out for their future accomplishments. We are sure they will continue the standards of law practice and ethics. They will also continue to pave the way for future generations, allowing new names to continue rising!

2023

29 LATINO/LEADERS / OCTOBER SEPTEMBER OCTOBERSEPTEMBER 2023 LATINO LEADERS2023 29

Rising Stars Lawyers 2023.indd 29

09/11/23 11:32 a.m.

CHRISTINA ALVAREZ C. ALVAREZ LAW Family Law Owner/ Attorney

Alvarez graduated with her Juris Doctor from Barry University School of Law in Orlando, FL, in 2014. While in law school, Alvarez

worked as a Certified Legal Intern for the Department of Children and Families in the 9th Judicial Circuit in Orlando, FL. Alvarez served on the executive board of the Hispanic Bar Association of Central Florida “HBACF” starting in 2015. She served as the 2019 President of HBACF. Alvarez is committed to advocating for the rights of minority communities and is passionate about being the voice for the voiceless.

JUAN DELGADO

SIDLEY AUSTIN LLP Emerging Companies and Venture Capital, Private Equity, M&A Partner

Juan Delgado has extensive experience in domestic and international corporate representations, including private securities offerings, mergers and acquisitions, bank financings, and regular representation of private equity sponsors in venture and growth equity investments. Juan received his J.D. from the University of Florida in 2005 and his B.A. from Cornell University in 2000.

RISING STARS LAWYERS 2023

SARA GARCIA DURAN

SIDLEY AUSTIN LLP Private Equity, M&A, Capital Markets Partner

Sara Garcia focuses her practice on complex corporate and transactional matters, including the representation of private equity firms and public companies in connection with public and private acquisitions, divestitures, and investment transactions. She also advises clients with respect to general corporate governance matters and compliance with applicable securities regulations.

JOSIE LEINART

MUNCK WILSON MANDALA Entertainment and Sports Associate

Josie has played a key role in starting the firm's entertainment and sports law practice with a focus on NIL (name, image, likeness) and growing business in the LA market. In addition to building the new practice, Josie supports clients in the corporate law group by handling a range of transactional matters, including mergers and acquisitions, and general commercial transactions. With accolades under her belt already, Josie continues to prove she’s a rising attorney.

GABRIEL VALDES SIDLEY AUSTIN LLP Private Equity, M&A Partner

Gabriel Valdes counsels clients on mergers and acquisitions, leveraged buyouts, divestitures, and other corporate transactions involving primarily private equity sponsors, fundless sponsors, family offices, and other public and private companies. He also advises clients on a broad range of non-transactional corporate, governance, and strategic planning matters, drawing on his experience with clients from a variety of industries and market capitalizations.

30 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Rising Stars Lawyers 2023.indd 30

09/11/23 11:32 a.m.

SUPPLIER DIVERSITY is one of the most relevant discussion topics among entrepreneurs of underrepresented demographics. We have put together an array of interviews showcasing different experiences. Different actors playing a role have been interviewed, from business owners, corporations, to organizations working within the environment. We appreciate everyone’s support in this edition in particular key organization such as USHCC, LBAN, MBDA and NMSDC.

RISING STARS LAWYERS 2023

SUPPLIER DIVERSITY

2023

31 LATINO/LEADERS / OCTOBER SEPTEMBER OCTOBER SEPTEMBER 2023 LATINO LEADERS2023 31

31-SUPPLIER DIVERSITY INTRO.indd 31

10/11/23 1:11 p.m.

SUPPLIER DIVERSITY NMSDC

CERTIFIED BUSINESSES ARE GROWING BUT MORE OPPORTUNITIES REMAIN INSIGHT BY NMSDC’S SENIOR VICE PRESIDENT OF NETWORK SUCCESS, FERNANDO MARTINEZ Courtesy of NMSDC

FOUNDED IN 1972, the National Minority Supplier Development Council (NMSDC) is the longest-operating business growth engine for the broadest group of systematically excluded communities of color. As the growth engine for NMSDC-certified minority businesses, it enables our corporate members to advance economic equity. Our certification for minority business enterprises (MBEs) comes with numerous benefits and services, including educational programs plus a wide range of networking opportunities. In fact, according to our most recent Minority Businesses Economic Impact Report, certified Hispanic MBEs accounted for $63 billion of total NMSDC-certified revenue, which ranked second among all the ethnic minority groups we serve. The value of certification is true! However, despite these benefits, we still have a long way to go if we are going to create a truly equitable and inclusive economy. According to The Contribution of Minority Business Enterprises to the U.S. Economy 2021 report released by the Minority Business Development Agency of the U.S. Department of Commerce, “unless MBE and minority productivity increases at a higher rate than historical trends, their GDP contribution will not match their growth in terms of employment contributions until well after minorities become the majority of population and workforce.” Bottom line, we must do more to correct systemic inequities and accelerate growth for NMSDC-certified MBEs. That’s why last year, NMSDC embarked on a march to $1 trillion in annual revenue for NMSDCcertified MBEs. Data from the previously mentioned NMSDC Minority Businesses Economic Impact Report shows real progress towards

F. Izquierdo

this goal. NMSDC-certified MBEs saw an accelerated increase of 21% in total annual revenues over 2021 values, securing $316.2 billion in annual revenues and a total economic impact increase of over 52%. If NMSDC can maintain an annual growth rate of 10-20% in MBE revenues by certifying more MBEs and/ or increasing corporate member spend with NMSDC-certified MBEs, we will reach our goal of $1 trillion within the next 6-12 years. While the annual revenue of Hispanic businesses makes up a sizeable part of this growth, we know there are still opportunities to increase their impact. At present, NMSDC-certified Hispanic businesses are heavily concentrated in a few industries. The top three industries are construction ($19.2 billion), manufacturing ($13.2 billion), and wholesale trade ($13.1 billion). While these businesses are vital to the continued growth of the U.S. economy, there is also a need for Hispanic entrepreneurs to expand into today’s emerging industries and claim a more equitable share of economic growth. For example, electric vehicles and the associated electrification of the U.S. transportation grid is a growing sector that is prime for more engagement from Hispanicowned businesses. This is especially true considering how much of this work is naturally aligned with some of the more traditional industries that Hispanic certified-MBEs are already concentrated in (i.e., manufacturing). In addition, according to the NMSDC Minority Businesses Economic Impact Report Asian Indian certified MBEs tend to be the most involved in professional, scientific, and technical services accounting for $26.6 billion annual revenue. However, with the emergence of AI, it is imperative that all minority owned businesses take advantage of the opportunities

WHILE THE ANNUAL REVENUE OF HISPANIC BUSINESSES MAKES UP A SIZEABLE PART OF THIS GROWTH, WE KNOW THERE ARE STILL OPPORTUNITIES TO INCREASE THEIR IMPACT. AT PRESENT, NMSDC-CERTIFIED HISPANIC BUSINESSES ARE HEAVILY CONCENTRATED IN A FEW INDUSTRIES. presented by this field. To address potential future disparities among the various business owners we serve, NMSDC is focused on preparing Hispanic, and all its MBEs to build the skills and relationships needed to seize the moment and get in at the ground floor of these innovative technologies. Of course, to take advantage of the broad network NMSDC represents along with these opportunities we need to get more businesses certified. For Hispanicowned businesses that means starting the certification process by visiting nmsdc. org and beginning the process to get your business certified. For corporations looking to build a more thriving supplier diversity program, that means both doing business with currently NMSDC-certified MBEs and encouraging minority owned businesses you want to do business with to get certified. Increasing certification and developing a forward-looking business development strategy for MBEs will not only benefit the minority business community, but the entire U.S. economy.

32 LATINO LEADERS SEPTEMBER / OCTOBER 2023

FernandoMtz.indd 32

10/11/23 12:44 p.m.

SUPPLIER DIVERSITY USHCC

SUPPLIER DIVERSITY:

The Key to Unlocking Prosperity for the Latino Business Community BY

RAMIRO A. CAVAZOS

PRESIDENT AND CEO OF THE UNITED STATES HISPANIC CHAMBER OF COMMERCE

IN THE EVER-EVOLVING landscape of American business, diversity is not merely a buzzword; it is the driving force behind innovation, competition, and economic growth. As the President & CEO of the United States Hispanic Chamber of Commerce (USHCC), I have witnessed firsthand the transformative power of supplier diversity and its impacts on the success of the Latino business community. By encouraging businesses to source products and services from a diverse selection of suppliers, it promotes a fair and inclusive marketplace while propelling our nation’s economy to new heights. By advocating for the talent within our community, we open the doors for the over 5 million Hispanic-owned businesses our organization represents. The contributions of Hispanic entrepreneurs to our economy are undeniable and continue to grow. Now, consider the financial impact of supplier diversity. A report by the National Minority Supplier Development Council (NMSDC) highlights the benefits of supplier diversity. For every $1 million in corporate spending with diverse suppliers, it is estimated that this multiplies to the creation of 3.6 jobs and $3.6 million in additional economic output. These statistics demonstrate that supplier diversity initiatives not only benefit the companies involved but also stimulate job growth and economic activity across the nation. Moreover, diverse suppliers offer fresh perspectives and innovation that can enhance a company’s product offerings and market competitiveness. According to research by the Hackett Group, companies that prioritize supplier diversity achieve, on average, a 133% greater return on procurement investments than those that do not. This indicates that the competitive advantage gained from diverse supplier partnerships significantly impacts a company’s bottom line.

The advantages of supplier diversity extend to reducing income inequality and promoting social stability. The Small Business Administration (SBA) reports that diverse businesses, including those owned by minorities and women, are more likely to hire from their local communities, thereby fostering economic empowerment and creating jobs in underserved areas. In an increasingly interconnected world, supplier diversity is not merely a local matter; it’s a global advantage. America’s diversity is a source of strength in the global marketplace. By encouraging diversity in our supply chains, we ensure that we are well-prepared to compete on the international stage. According to a McKinsey & Company report, businesses in the top quartile for gender and ethnic diversity are 33% more likely to have above-average profitability. These statistics highlight the global competitiveness that supplier diversity brings to American businesses. Supplier diversity is not about philanthropy; it’s about leveling the playing field. It’s about competitive advantage in a global marketplace. It’s about acknowledging that every business, regardless of its size or the background of its founders, has something valuable to offer. It’s about tapping into the $3.2 trillion GDP of Latinos in the U.S. making our community’s collective impact the 5th largest economy in the world. Now more than ever, when scrutiny around diversity and inclusion efforts are brought into question we must remain resolute on the benefits to our community and the economy at large. When we champion supplier diversity, we are investing in the collective potential of our nation. We are saying that we believe in the American dream and that we are committed to making it accessible to all. In conclusion, supplier diversity is not a short-term trend; it is the path to a more prosperous and inclusive future. The benefits of supplier diversity ripple through our economy, from corporations that become more competitive and innovative to suppliers that gain new opportunities and communities that flourish. It is an investment in the American dream, and one that holds the power to unite us and drive us forward. Together, we can embrace diversity as our nation’s greatest strength and secure a brighter future for all. The statistics are clear: a diverse and inclusive marketplace benefits us all, financially and socially. SEPTEMBER / OCTOBER 2023 LATINO LEADERS 33

USHCC.indd 33

10/11/23 1:32 p.m.

SUPPLIER DIVERSITY WELLS FARGO

Courtesy of Wells Fargo

Carlos Cuevas

SUPPLIER DIVERSITY:

KEY TO GROWTH AND SUSTAINABILITY

RON TATE, JR. HEAD OF SUPPLIER DIVERSITY AND SUSTAINABILITY SUPPLY CHAIN MANAGEMENT WELLS FARGO & COMPANY

34 LATINO LEADERS SEPTEMBER / OCTOBER 2023

34-35 Wells fargo.indd 34

10/11/23 12:31

WELLS FARGO HAS LONG SERVED THE HISPANIC COMMUNITY AND 3. What are the main benefits your cor- VALUES ITS PARTNERSHIP poration gets from having diverse suppliers? WITH USHCC. OUR RT: Having a robust stable of diverse suppliers provides diversity of thought and RELATIONSHIP WITH USHCC solutions. This drives innovation, efficiency, and effectiveness in how we serve a vari- HELPS OUR SUPPLIER ety of stakeholders, ultimately enabling us to deliver the best possible experience for DIVERSITY PROGRAM our customers, employees, and the commuEXPAND ITS REACH, BUILD • Developing diverse suppliers helping nities where we work and live. position them for growth and sustainRELATIONSHIPS AND ability through capacity- and exper- It also expands our prospective partner tise-building programs and services. pool, which reduces our risk, as we don’t FOSTER A MORE INCLUSIVE become too dependent or reliant on any • Delivering critical information and one provider for a given product or service. AND EQUITABLE BUSINESS outreach to the diverse supplier community by engaging with regional and 4. What advice would you share to com- ENVIRONMENT. national organizations such as USH- panies who would want to become part

1. Briefly describe your supplier diversity program? Its history, main goals and plans? RT: For over 30 years, Wells Fargo’s supplier diversity program has been integral to the company’s long-time commitment to diversity, equity, and inclusion (DE&I). Wells Fargo works to establish relationships with diverse suppliers who best reflect the customers and communities it serves. Within Supplier Diversity, we’re focused on: Boosting diverse supplier participation in the procurement process to increase diverse suppliers’ share of our procurement spend.

ers have the best chance to succeed in partnering with us, we have invested in and developed programs to help them build and sustain the necessary capacity to work with Wells Fargo.

CC that share our commitment to of your supplier database? supplier diversity. RT: Get certified, ensure your company meets all minimum requirements to 2. What is the main challenge when try- partner with us, and register for considing to work with minority owned busi- eration on our website. Once certified as a nesses? small or minority-owned business, register RT: When it comes to working with mi- with our supplier diversity team so we’re nority-owned businesses, our two primary aware of your firm’s capabilities. To be conchallenges are: sidered as a potential supplier, complete an online supplier profile. When you register • Identifying minority -owned on our website and upload your certificabusinesses. To ensure we’re sourcing tion, we’ll add you to our supplier database. from companies that truly are minority-owned, we place great emphasis on Showcase your unique value. Highlight certification, with organizations such what differentiates your business from the as the Women’s Business Enterprise competition in terms of the value it can National Council (WBENC) and the provide in enabling Wells Fargo to better National Minority Supplier Develop- serve our stakeholders. ment Council (NMSDC). Build strong relationships. Network with • Finding minority-owned business- our key contacts within the business. Visit es that have the capacity to meet Wells Fargo Supplier Diversity team memthe needs of a company our size and bers at the USHCC National Conference scale. As one of the largest financial and other conferences and engagements institutions in the world, we have an throughout the year. expansive operation. i It is critical for our partners to be able to consistently 5. Why is it important for your corpomeet the needs of our always-on orga- ration to keep expanding your Supplier nization so that we can best serve our Diversity Program? customers and other stakeholders. To RT: At Wells Fargo, Diversity, Equity and ensure current and prospective suppli- Inclusion (DE&I) is integrated into every

RON TATE, HEAD OF SUPPLIER DIVERSITY aspect of our business - from interactions with each other as colleagues, to serving our customers and communities, to partnering with key stakeholders and organizations that champion this cause. This means we take a multi-pronged approach, which includes: • Increasing diverse representation at all levels of the company through an inclusive culture and workplace environment. • Better serving and growing our diverse customer segments in each line of business. • Supporting and increasing diverse suppliers’ share of our procurement spend. At the end of the day, we rely on a diverse supply chain to drive innovation, efficiency and effectiveness in how we serve a variety of stakeholders, ultimately enabling us to deliver the best possible experience for our customers, employees and the communities we serve.

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 35

34-35 Wells fargo.indd 35

10/11/23 12:32

SUPPLIER DIVERSITY STEPHANIE HOUSTON

LEADING THE LIQUOR SCENE When Stephanie Houston talks about rum, she means far beyond the distilled drink and more about her rich heritage that makes her liquor brand timeless and unique. Aspiring to be the next billion-dollar brand to come out of Texas, Island Getaway Rum is one of very few producers of dark rum in the nation and makes one of the only no sugar added flavored rums, possibly in the world. STEPHANIE HOUSTON

CRAFTS A SPIRIT BRAND THAT ENSURES TASTE AND CULTURE GO HAND IN HAND Alán Benítez

Courtesy of Stephanie Houston

“I GREW UP in the Oak Cliff neighborhood of Dallas, Texas,” Stephanie said. “My single mom worked two jobs trying to make ends meet. [However], she had this saying about how everything always works out in the end. And through that mantra, I really learned how to be independent and [use my] survival instincts.” In 2016, Stephanie and her partners started the distillery with just $61K. Since then, the journey has included years of hard work, a global pandemic, fostering relationships and honing in on what they do best, make outstanding rum. Despite having many allies in the Texas Distilled Spirits Association rooting for her brand, lenders were initially not as receptive. Raising capital

F. Izquierdo

has by far been the toughest challenge she had encountered along the way. “Capital plays a major role when you're building a brand,” Stephanie said. “It’s all about getting banks to notice us and believe in our mission and that we're credit worthy. Unfortunately, I’ve had a different experience as a minority [in terms of ] credit worthiness. And I think that's an area where we need a lot of growth.” Diversity in the distillery industry became a defining factor throughout the whole process, which didn't feel intimidating at first. However, knowing that alcohol has been a primarily maledominated industry since the beginning of prohibition did not make things easy.

But her life-long resilience and tenacity reminded her that nothing was impossible. “BIPOC distilleries make up less than one percent of the entire beverage industry in the US, [and that’s including women],” Stephanie said. “To my knowledge, there are only two Hispanic female distilleries

36 LATINO LEADERS SEPTEMBER / OCTOBER 2023

StephanieRum.indd 36

10/11/23 1:41 p.m.

DIVERSITY IN THE DISTILLERY INDUSTRY BECAME A DEFINING FACTOR THROUGHOUT THE WHOLE PROCESS, WHICH DIDN'T FEEL INTIMIDATING AT FIRST. HOWEVER, KNOWING THAT ALCOHOL HAS BEEN A PRIMARILY MALE-DOMINATED INDUSTRY SINCE THE BEGINNING OF PROHIBITION DID NOT MAKE THINGS EASY. in Texas, [meaning] we are the smallest percentage. That sounds crazy when you think about the fact that Latinas create businesses at a rate six times higher than the national average. We are the fastestgrowing group of women entrepreneurs in the U.S. We have a lot to offer.” In order to gain reassurance and empower herself, Stephanie fearlessly sought to expand her reach no matter what. Her plan of action was to tap into a larger network through her family. But it was hard at first because she wasn’t used to asking for help as a child considering she had to become independent at a young age due to her household environment. Fortunately, her family was able to come and aid her and the significance of that moment was the most pleasant surprise in her eyes. “Late last year, my family stepped in and started helping us raise capital piece by piece over time,” Stephanie said. “I never really even considered asking them, which seems like the most obvious thing. Thankfully enough, they have been able to tap into their networks which are so much larger than mine and that’s amazing. We just can't do it all by ourselves.” From there, she focused on forming professional ties with government agencies, which have become a huge source of promotion for Island Getaway. Having bought sugarcane molasses locally in the United States opened the opportunity for her to connect directly with the Texas Department of Agriculture. And to this day, she has successfully been receiving their continued support. “We have partnered with the Texas Department of Agriculture and last year [they gave us] a $40,000 grant for marketing.” Stephanie said. “We also intend to apply for an export grant from the State of Texas at the end of this year when it becomes available. We are fortunate to have the support from Nikki Jackson, Project Director of International

Marketing, who believes in our mission and our product, and it has been so well received around the world.” In the US today, Texas is number one for vodka sales. Stephanie’s ultimate goal would be for Texas to achieve that same title but for rum production, with her spirits included, of course. Along her journey, she learned that her genealogy from the 1400s traced back to some of the indigenous peoples of the Canary Islands, which was a main sugarcane hub. With rum being a sugar cane-based product, she became viscerally tied to the Island Getaway brand because it was naturally

in her DNA. Now, any opportunity she gets to incorporate her heritage into her business, she does. “[My ancestors] went from the Canary Islands, off the coast of Africa, to the Caribbean, then down through the Yucatán Peninsula and all the way up, making some of the first modern settlements in Texas and Northern Mexico,” Stephanie said. “My family has been in Texas since it was Mexico. My parents are from San Antonio and we're 100% Mexican American. I love going there every chance I get because I connect back to my roots. It adds to my life and is a compelling way to inspire people about what I'm doing.”

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 37

StephanieRum.indd 37

10/11/23 1:41 p.m.

SUPPLIER DIVERSITY

LATINO BUSINESS ACTION NETWORK

SUPPLIER DIVERSITY: A THRIVING ECOSYSTEM Courtesy of LBAN

F. Izquierdo

Jennifer Garcia, Chief Operating Officer (COO) for Latino Business Action Network (LBAN) How would you describe the traits of the Latino entrepreneurs? JG: One might use words to describe a Latino or Latina: strong work ethic, innovative, full of grit, resilient, and passionate; all those words are valid for the Latino and Latina entrepreneur. However, it’s also important to complement those descriptives with the economic data to showcase Latino entrepreneurs. Latinos are the fastest-growing business segment in the United States. In the last decade, Latinos have been responsible for new business formation, starting new businesses at a rate of 34% compared to white-owned businesses that contracted by 7%.

In addition to starting businesses impressively fast, Latinos are growing revenues almost 3x faster and creating new jobs twice as fast as white-owned businesses. Latino entrepreneurs represent every industry and are over-indexing in tech, where more Latinos and Latinas are starting tech companies vs white-owned businesses (our comparison group). Today, there are over 5 million Latinoowned businesses in the United States, collectively generating over $ 800 billion, a massive economic force for our country.

How does LBAN help entrepreneurs alleviate the challenges of growing a business? JG: The two biggest challenges facing LOBs is the access to capital and access to contracts. Latinos experience challenges accessing capital from traditional sources from their earliest stages. However, between the $1 million to $5 million in revenue is when they experience funding barriers that halters their growth. When we study LOBs ability to access debt capital, we found that they are 60% less likely to receive a loan from a national bank, and they are under-approved for loans above $50,000, holding all else constant, such as credit score, revenue, margins, debt levels. Regarding access to equity capital, Latino and Latina founders receive less than 2% of VC funding -- despite having 19% of all LOBs being tech companies. About 4 years ago, when looking at LOBs ability to access government and corporate contracts, our research showed that only 8% of Latinos ever reported securing a corporate or government contract. We’ve certainly made some progress since then but continue to see discrepancies in the size of contracts and the time it takes to win a contract. For

IN DIVERSIFYING THEIR SUPPLY CHAIN, CORPORATIONS OFTEN WORK WITH MORE AGILE COMPANIES, WHERE INNOVATION IS AT THE FOREFRONT, AND SERVICE IS A PRIORITY; THEREBY REDUCING SUPPLY CHAIN DISRUPTIONS AND CREATING POTENTIAL FOR COST SAVINGS.

38 LATINO LEADERS SEPTEMBER / OCTOBER 2023

LBAN.indd 38

10/11/23 12:25 p.m.

federal contracts, we found that LOBs received federal contracts that were 31x smaller than white-owned businesses. Because our data allows us to understand Latino entrepreneurs' challenges, and because we have an actively engaged alumni base of over 1,000 Latino-owned businesses that have participated in our Business Scaling Program at Stanford, we intently design programming to diminish these challenges. LBAN leads with research so that we can continue to have the most current and robust understanding of LOBs. Secondly, we run a Business Scaling Program at Stanford University to scale Latino-owned businesses. The program participants learn scaling principles from Stanford professors, receive one-to-one mentorship, learn about the capital Savannah, and build a community with other Latino entrepreneurs. Thirdly, LBAN emphasizes building a thriving ecosystem for Latinoowned businesses. That ecosystem includes Latino entrepreneurs, capital providers, subject matter experts, corporations, and other ecosystem builders. When Latino entrepreneurs are part of a thriving ecosystem, they take healthy risks because they have the scaffolding to support them. The ecosystem we are working to build creates opportunities for Latino entrepreneurs, opens doors for each other, and positions them in front of the right opportunities. It is an ecosystem that is self-generative and supportive. Our businesses collaborate and learn from one another, share referrals and introductions to friendly bankers, angel networks, VCs, and corporates. While many of our alumni will describe the value of our Scaling Program, the ecosystem is changing the landscape for Latino-owned businesses.

How is supplier diversity relevant to corporations? JG: Supplier diversity is relevant to corporations for social and ethical reasons and as a strategic business decision that can enhance their competitiveness, innovation, and reputation while contributing to a more inclusive and equitable economy. Supplier diversity is often part of a corporation's CSR commitment or DEI strategy. It demonstrates a commitment to social responsibility, equity, and inclusion, which can enhance a company's reputation and brand. In diversifying their supply chain, corporations often work with more agile companies, where innovation is at the forefront, service is a priority, reducing supply chain disruptions, and the potential for cost savings. For Latino-owned businesses, the opportunity to secure corporate and government contracts is positively aligned with their ability to grow, create wealth and generational wealth, and invest back into the communities in which they work and serve. How can LBAN help influence or support supplier diversity efforts for corporations? JG: I represent the largest network of sophisticated LOBs, who are ready to do business with corporations. LBAN has a growing network of over 1,000 Latino-owned businesses that graduated from our Business Scaling

Program at Stanford. These are scaled businesses, over $1million in revenue, of which the majority are minority-owned certified. Our focus is positioning our companies in front of corporations. LBAN is different in that we know our companies, are actively engaged with our companies and can provide a white-glove sourcing service. For example, some corporates have come to me needing a logistic company in south TX, that is really easy for us to do, to identify a handful of companies. Additionally, some corporations don’t have the internal capabilities to run their development programs for their suppliers or potential suppliers. This is a fantastic opportunity for corporates to refer their LOBs to participate in LBAN’s Business Scaling Program. Their participation will provide them the infrastructure, support, and network to grow their business, thereby increasing their capacity to grow with the corporation.

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 39

LBAN.indd 39

10/11/23 12:26 p.m.

SUPPLIER DIVERSITY ETHNIFACTS

DATA FOR BUSINESS SUCCESS A CONVERSATION WITH MIKE LAKUSTA CEO/FOUNDING PARTNER OF ETHNIFACTS Courtesy of Mike Lakusta

Luis E. González

Mike Lakusta , CEO/Founding Partner of EthniFacts

1. Please share your professional journey ML: My background and professional journey is a bit different than many of the people profiled in your magazine as I am not Latino. I am, however, a proud descendant of Ukrainian immigrant grandparents who came to the United States in the early 1900’s to escape Russian aggression at that time…very similar to what’s happening today for Ukrainians and many Latinos, Asians, Africans, and others who are coming to the U.S. for opportunity and a better life for their families. I began my career working for Procter & Gamble in sales and marketing of consumer products and was lucky enough to be recruited into the wine industry where I worked for the E&J Gallo Winery and several beverage wholesalers for about 25 years. During that time I lived in and managed sales and marketing teams in California, Florida, Texas, Arizona, New Mexico, and many other States that had growing Latino populations. My passion for understanding and better serving the needs of these young, vibrant consumers that are, in fact, the future of America, led me to initiate many iterations of Hispanic marketing committees, to sponsor upcoming Tejano artists, and to be involved with the Latin Grammys and Tejano Music Awards, among other fabulous opportunities. While working for a large beverage wholesaler as SVP of International Business Development & Multicultural Marketing, I had the chance to work with most major liquor, wine, and beer suppliers and to spend a good deal of time traveling to Mexico and other countries to learn and source products to better serve the needs of Latinos in the U.S. This experience led me to form relationships and become an importer that sourced the #1 selling Mexican wine product into the U.S. for national distribution.

40 LATINO LEADERS SEPTEMBER / OCTOBER 2023

40-42-MIKE LAKUSTA.indd 40

10/11/23 1:17 p.m.

These experiences and interaction with 2. What's the biggest challenge you face as a 3. What is your vision for EthniFacts? others involved in marketing and sales to business owner? ML: To be the innovation leader in providing meet the needs of U.S. Latinos confirmed ML: One of the biggest challenges for Ethnitools that increase our clients’ sales by motia common frustration with the lack of Facts was to take the disparate ideas of 5 vating people to buy, click, watch, vote, etc. available research and actionable insights partners from very different fields includCulture has taken center stage as a driving on the booming Latino and multiculturing PhD’s in Psychology and Cultural Anforce in consumption decisions and our al populations in the U.S. To make a long thropology, Sales & Marketing, Creative ICA (Intercultural Affinity) segmentation story short, this led to the founding of Agency Planning, and Internet Based Digplaces consumers of ALL races/ethnicities EthniFacts, which began in the alcoholic ital Marketing and wrangle those ideas into on a continuum from Ambicultural (fully beverage industry, to help companies unan actionable business plan. Our mission is immersed in more than one culture) to derstand and activate consumers through to help companies by providing a structure Monocultural (either not exposed to or deep understanding and insights into how and metrics to understand culture and actirejecting of diversity). Using this model culture and personality drive consumer bevation plans to maximize their sales by apwhich has been developed through hunhavior, thus our mission to uncover “Who pealing to their unique personalities. We dreds of thousands of consumer surveys Buys, What Sells, Why”. provide unique strategies to reach the New for over a decade to understand who your EthniFacts has now been taken private Mainstream in America…a mainstream most loyal and potential customers are and and expanded into many industries with where 53% of Americans under the age of how to best appeal to them through this a menu of custom and syndicated research 50 already live in either a pure multiculturcultural spectrum is what we help compaand activation services that allow our clial household (where all members are of a nies do. Flying blind is not an option and ents to maximize their current consumers minority race/ethnicity) or in a blended recent examples show how dangerous culand to expand their business most cost-efhousehold, the fastest growing segment tural mis-steps can be! ficiently. We’re proud of our many partner(where members are of multiple race/ ships and work with Nielsen, Coca-Cola, ethnicities). We love to deliver our “slap 4. How has EthniFacts changed now vs. when CDC (Center for Disease Control), in the face” presentation where decision you started the business? AT&T, Lowe’s, Bacardi, Denny’s, Wine makers come to the realization that we’re ML: Making our services more approachable Market Council, Northwestern Mutual, not talking about a “magical tipping point” to more clients has been an evolution for NBCUniversal/Telemundo, and many when the U.S. will become majority miEthniFacts. When we started the compaothers. nority in 20 years, but that we are talking ny, our clients were typically Fortune 500 I’m also gratified to serve on the Board about TODAY. Once companies realize companies that we as partners had past of the Latino Hotel Association to help that 91% of all new labor force growth in relationships with. As we expanded our expand entrepreneurship opportunities for America in the last 10 years has been Latiofferings, we realized we needed to offer Latino families seeking to build their wealth no and that appealing to the needs of these syndicated tools that are approachable for and to be a member of the Yum! Brands burgeoning consumers is a must, then the clients of all types and sizes. We now offer Equity, Inclusion, & Belonging Council conversation quickly turns to how to best syndicated surveys twice per year which alwhich strives to give all communities of emmaximize sales through EthniFacts’ unique low clients to keep an “ear to the ground” ployees what they need to succeed. insights and tools. very cost efficiently on cultural issues that

ONCE COMPANIES REALIZE THAT 91% OF ALL NEW LABOR FORCE GROWTH IN AMERICA IN THE LAST 10 YEARS HAS BEEN LATINO AND THAT APPEALING TO THE NEEDS OF THESE BURGEONING CONSUMERS IS A MUST, THEN THE CONVERSATION QUICKLY TURNS TO HOW TO BEST MAXIMIZE SALES THROUGH ETHNIFACTS’ UNIQUE INSIGHTS AND TOOLS. SEPTEMBER / OCTOBER 2023 LATINO LEADERS 41

40-42-MIKE LAKUSTA.indd 41

10/11/23 1:18 p.m.

SUPPLIER DIVERSITY ETHNIFACTS

affect their brands and we give them access to survey space for consumer feedback on their most important issues that keep them up at night! We have also expanded our offerings to include digital activations of 1st party customer databases as 3rd party cookies are going away and superior activation strategies for existing customers have become the holy grail!

learning and having conversations, you’ll stagnate and never reach your full potential. For me, one of my most important lessons happened by a twist of fate when I was surveying wine and liquor stores in Reynosa, Mexico and the cab we were riding in broke down. While standing at a payphone, a good Samaritan named Moses overheard my conversation and offered to take us to the Hidalgo Bridge so we could walk back across to meet our colleagues back in the U.S. Moses drove the two of us to the bridge in his car with his wife and little daughter and dropped us off so we could walk back across the bridge into the U.S. The 1 ½ hours spent waiting in line to cross the border on foot with some of the 2 million people that cross that bridge every year was one of the most enlightening experiences of my life. Understanding how and why they cross through the pedestrian bridge every day to work, take kids to school, shop, go to doctors, get their nails done, and every other imaginable form of commerce and everyday life was life changing for me. It helped ignite my passion for deep research into what makes people do what they do and how companies can reach people by understanding their deepest motivations. All these years later, I can truly say that Moses parted the Rio Grande for me and helped lead me to the founding of our research company, EthniFacts!

5. What advice would you give to the new generation on Latino entrepreneurs? ML: Talk to and get advice from as many people as possible! You never know where the next bright idea or piece of advice is going to come from and if you’re not out

WRITE AND SHARE #ConnectLL

42 LATINO LEADERS SEPTEMBER / OCTOBER 2023

40-42-MIKE LAKUSTA.indd 42

10/11/23 1:18 p.m.

00LL-Citizens bank.indd 2

24/10/23 8:25 p.m.

SUPPLIER DIVERSITY RUBEN BARRALES

RUBEN BARRALES: Championing Diversity and Inclusion in the Banking Industry Luisana Rodriguez Courtesy of Wells Fargo F. Izquierdo

Ruben Barrales is the Senior Vice President for External Engagement at Wells Fargo, where he makes sure to emphasize the company’s focus on serving diverse customers, communities, and suppliers. Growing up in an immigrant family from Mexico, he became the first Latino in his family to attend college. He later went on to become the first Latino elected to office in his community. This trailblazing experience instilled in him a passion for identifying and elevating Latino talent across various fields, from government and politics to corporations and nonprofits. 44 LATINO LEADERS SEPTEMBER / OCTOBER 2023

RubenBarrales.indd 44

10/11/23 12:54 p.m.

THIS OPENED the path to many more firsts to come as a Latino professional in the United States - Which is why his professional journey has been profoundly influenced by his Hispanic heritage and dedication to promoting diversity and inclusion. In his role at Wells Fargo (one of the largest companies in the country), Barrales plays a pivotal role in enhancing the bank's commitment to serving the Latino community.

A Vision for Diversity

Ruben believes that recognizing the significance of diverse communities is essential for both corporations and the broader economy. When asked what empowerment looks like at Wells Fargo, he states: “We make sure that we deliver what the community needs. From capital to tech assistance or help to become homeowners, Wells Fargo knows the importance of better serving a diverse population that is a driving force in our country.” As one of the largest corporate foundations for many years, Barrales says, Wells Fargo has an incredible philanthropic footprint that gives hundreds of millions of dollars to multiple communities through LBAN and the U.S. Hispanic Chamber of Commerce, among others. Small businesses require financial support to grow and thrive. Wells Fargo, under his leadership, is committed to providing capital directly and in partnership with other organizations to empower Latino small business owners. Additionally, the bank collaborates to offer technical assistance, enabling entrepreneurs to better understand and address the unique issues they face. “I try to elevate the talent of Latinos across the country, no matter what role I am in.” He decided to become an advocate for diversity when he first got involved in politics as a young Latino in his community: “There were no other Latinos elected, so it was important to not only be elected but also to help others. As I moved on in my career and got amazing opportunities

AS ONE OF THE LARGEST CORPORATE FOUNDATIONS FOR MANY YEARS, BARRALES SAYS, WELLS FARGO HAS AN INCREDIBLE PHILANTHROPIC FOOTPRINT THAT GIVES HUNDREDS OF MILLIONS OF DOLLARS TO MULTIPLE COMMUNITIES THROUGH LBAN AND THE U.S. HISPANIC CHAMBER OF COMMERCE, AMONG OTHERS.

“YOU HAVE TO PUT YOURSELF OUT THERE. IT’S HARD AT FIRST BUT IT'S THE ONLY WAY I'M AWARE THAT YOU CAN GROW A BUSINESS. FIGURE THINGS OUT, DON’T ACCEPT A ‘NO’ FOR AN ANSWER, AND MAKE CALLS. IN THE END, YOU’RE THE BEST AMBASSADOR FOR THAT IDEA OR BUSINESS.” (like working at the White House as a Deputy Assistant to the President and Director of Intergovernmental Affairs), I made it a priority to identify and bring Latino talent in to learn how we could help to provide access to resources so they could be more successful.”

The Future of Minority Entrepreneurship

As for his main advice for the next generation of business entrepreneurs, Barrales highlights the importance of perseverance: “You have to put yourself out there. It’s hard at first but it's the only way I'm aware that you can grow a business. Figure things out, don’t accept a no for an answer, and make calls. In the end, you’re the best ambassador for that idea or business,” he shares. Looking ahead, Barrales also expresses his commitment to Wells Fargo's ongoing transformation. He sees an opportunity to contribute to rebuilding the bank's brand and reputation. “I'm blessed, honored, and fortunate to be in a role where I can help to move that forward.” Ruben Barrales is not only a leader in the banking industry but also a passionate advocate for diversity and inclusion. His journey, influenced by his Hispanic heritage and driven by his commitment to empowering communities, serves as an inspiration for the next generation of business leaders. As he continues to make a difference at Wells Fargo, Barrales's vision promises a brighter future for Latino entrepreneurs in the United States. “The reason why I came to Wells Fargo, and why I’m still here, is because of our intentional commitment to diversity.” SEPTEMBER / OCTOBER 2023 LATINO LEADERS 45

RubenBarrales.indd 45

10/11/23 12:55 p.m.

SUPPLIER DIVERSITY TRAFFIC MANAGEMENT

46 LATINO LEADERS SEPTEMBER / OCTOBER 2023

46-48 Traffic Managment.indd 46

10/11/23 12:34

MAKING SAFETY A PRIORITY A conversation with Jonathan Spano, Co-founder/ CEO, Traffic Management, Inc. Courtesy of Traffic Management

Carlos Cuevas

Briefly share the history about the company: JS: My brother Chris and I started Traffic Management, Inc. (TMI®) in the early ‘90s in our great grandmother’s garage in Long Beach, CA. It was a family affair for a while, but between Chris’ technology skills and my Entrepreneurial ambition, we were able to maintain sustainable growth before things started to really take off in the early 2000s. Since then, we’ve opened over 50 different branches nationwide, and we have over 3,000 employees. Briefly describe the journey to become an MBE and diverse supplier. JS: In the beginning we did not see ourselves as a minority business. In fact, it was not for many years in business before we even knew what a Certified Minority Business was. Although it has not helped us raise capital in any way, or provided us with business, I will say it did open doors for us. The State of California has a robust supplier diversity program that got us some positive attention. You still need to bid on the project, win it and prove you can do the work, but these programs got us in the room where these conversations were being had. What is the biggest challenge you’ve faced as a Latino entrepreneur? JS: Something I didn’t realize nearly 30 years ago when we first started is that there is a constant commitment to accountability and stability. Having 3,000+ employees depend on you for their livelihood, having countless civilians and work crews depend on our safety services is an incredible responsibility. TMI's core function is to make sure folks, the public, our customers and our employees get home safe every day. Safety is always a priority, there is no downtime. But when you are passionate about something, it is worth the sacrifice. How is Traffic Management different from others in the same industry? JS: In short, technology. Traffic Management, Inc. is constantly evolving industry Safety with the integration of Technology. We started building our data systems back on day one and today we’re proud to have an in-house homegrown technology platform tailored to our industry that touches every aspect of our business. Not only does our complex technology help us manage thousands of workers SEPTEMBER / OCTOBER 2023 LATINO LEADERS 47

46-48 Traffic Managment.indd 47

10/11/23 12:35

SUPPLIER DIVERSITY TRAFFIC MANAGEMENT

at hundreds of different sites a day, but we are also able to run detailed reports, analyze our data to make quantitative & qualitative data driven decisions. These decisions result in gained efficiency and transparency, many of which are centric to the safety of our crews, the safety of our client’s crews and the public in the communities we serve.

program simply gives you more options and everyone a fair shake at offering goods and services that may benefit your company. Having limited options drives up the cost of these services, limits your creativity and the ability to adapt and evolve quickly.

HAVING A ROBUST SUPPLIER DIVERSITY PROGRAM SIMPLY What has been the biggest lesson you’ve GIVES YOU MORE What are your short- and long-term learned as an entrepreneur? goals for Traffic Management? JS: Be prepared for anything and be OPTIONS AND JS: Short term will always be focused on flexible! You'll never be able to predict keeping our Safety Standards high. Long every speed bump along the way, but if EVERYONE A FAIR term, again always Safety focused, as well you know your industry and can adapt as continuing to expand our national to anything, then you’ll be able to grow SHAKE AT OFFERING market footprint with more branches and sustainably. Starting your own business GOODS AND SERVICES increased awareness of offerings of all the may sound glamourous but be ready additional products and services that Traf- to work three times as hard for half as THAT MAY BENEFIT fic Management, Inc. provides outside of much sometimes. Traffic Control, such as engineering, sign Also, do your homework! We were YOUR COMPANY. manufacturing, work zone safety product only able to do as well as we did because we sales & rentals.

knew what we were getting ourselves into. You need to have a solid plan and know How do corporations’ benefit from a ro- your competitive environment. Make sure bust supplier diversity program? your business model is sustainable long JS: Having a robust supplier diversity term by setting measurable goals.

48 LATINO LEADERS SEPTEMBER / OCTOBER 2023

46-48 Traffic Managment.indd 48

10/11/23 12:35

SUPPLIER DIVERSITY

MINORITY BUSINESS DEVELOPMENT AGENCY

JESSICA CAVAZOS:

How A Community-Driven Perspective Helps To Amplify Latino Voices Luisana Rodriguez

JESSICA CAVAZOS is the Deputy Under-Secretary of Commerce for Minority Business Development Agency of the U.S. Her journey began with a passion for music and dreams of becoming a DJ. However, her commitment to serving the Latino community led her to politics and volunteering. She dedicated herself to amplifying the voices of Latinos and building bridges to help others succeed. Coming from Wisconsin, she always knew her career goal was to serve people: “I love to hear a Latino business owner come to MBDA and say that they want to build something. We will make that dream come true.” This is Jessica's short-term goal: to create an inclusive agency that serves diverse communities. Her vision includes providing outreach to different groups, ensuring resources are accessible, and helping businesses understand why they may face scalability challenges. When asked what personal values shape her professional life, she believes that authenticity and a strong work ethic are her guiding principles. She attributes her achievements to being true to herself and working tirelessly - Her parents' teachings of perseverance, dreaming big, and having faith are integral to her identity. "La sencillez," as her mother described it, reflects her desire to make a positive impact.

Courtesy of MBDA

F. Izquierdo

AS MBDA EVOLVES TO ADDRESS THE CHANGING NEEDS “Latinos are one of the fastest growing entrepreneurial groups here, my role is to amplify OF THESE the impact that this agency provides to those entrepreneurs. There are available opportunities BUSINESSES, but some people don’t even know about them.” IT REMAINS A Jessica also acknowledges the challenges she's encountered as a Latina in a predominantly male-dominated field, she CRUCIAL FORCE states that imposter syndrome is a common problem for Latinas, leading to self-doubt. To overcome these challenges, FOR ECONOMIC she emphasizes the importance of creating new molds and building confidence: “We always try to break the glass EQUITY AND AN ceilings”, she affirms, “I’m the first Latina in this role. I’m creating a blueprint for more women from my community.” INSPIRATION TO Her ultimate objective is to foster stronger networks and support systems that allow businesses to maximize THOSE SEEKING profitability and growth, as these are some of the main challenges that minority business owners face. During the TO FOLLOW interview, she also shared the significance of creating pathways to resources, such as the Capital Readiness Program, a $125 IN JESSICA'S million commitment aimed at providing technical assistance and support for underserved communities: “What we do as FOOTSTEPS.

an agency is that we support accelerators and organizations like LBAN and Chambers of Commerce that can produce the next level of entrepreneurship that boosts our economy and thickens a support system.” Her work helped her to confirm something - Latinos are creating a new method of doing business: “Although we face a lot of challenges, we’re also innovating with technologies and approaches. With very few resources, we’re maximizing our reach and growth.” This fact opens the door for addressing the needs of foreign businesses looking to invest in the U.S., especially those without permanent residency status. “Our goal at MBDA is to increase our global competitiveness and open those pathways to importation.” Empowering minority business owners is a priority. While federal programs may have limitations, MBDA centers are open to assisting a broad range of businesses. The aim is to ensure that people, regardless of their status, can access the support they need: “The centers that we work with don’t turn their heads to anyone.” As for advice to new business owners, Jessica encourages people to develop a good contact and support system to create access to resources. “Do business with other communities as well, not just with the one that you belong to.” Jessica Cavazos' journey from humble beginnings to a prominent role at MBDA inspires hope and empowerment for minority business owners. Her commitment to serving the Latino community and creating opportunities has the potential to transform the future of businesses in the United States. As MBDA evolves to address the changing needs of these businesses, it remains a crucial force for economic equity and an inspiration to those seeking to follow in Jessica's footsteps. “Your voice matters. If it wasn’t for it, MBDA wouldn’t exist - We’re here to serve the Latino population.”

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 49

JessicaCavazos.indd 49

10/11/23 12:02 p.m.

SUPPLIER DIVERSITY SBA

THE IMPORTANCE OF EQUITABLE ACCESS A CONVERSATION WITH ISABEL CASILLAS GUZMAN, 27TH ADMINISTRATOR OF THE U.S. SMALL BUSINESS ADMINISTRATION Courtesy of SBA

F. Izquierdo

Briefly share what professional experiences have led you to your current position at the SBA? ICG: I come from a family of small business owners, and grew up working with my father in his chain of veterinary hospitals in Southern California. From a very young age, I loved working at his hospitals and seeing how he served his clients and was a valuable member of the community. I witnessed the power of small businesses to transform lives, define neighborhoods, create jobs and build prosperity for families and communities. Following college and a brief experience in corporate America, I returned to work with my father to help him grow his hospitals. This kicked off my career and my life’s work starting businesses, advising founders, and working to scale startups. I have had an equally strong interest in advocacy – it started during my formative years seeing my mom advocate on our behalf at school, and really crystallized when I started speaking up on behalf of others and getting involved in policy and government programs during high school. I worked as a summer intern in Congress through the Congressional Hispanic Caucus Institute program and as a result was willing to accept government appointments throughout my career – including as SBA's Deputy Chief of Staff during the Obama Biden Administration and as the Small Business Advocate for California Governor Newsom. All of this work has uniquely prepared me to now serve as the voice for America’s 33 million small businesses and startups in President Biden’s Cabinet – the most diverse in American history – working to ensure we create pathways to prosperity for all Americans.

Thanks to these reforms, along with our increased outreach and support of diverse knowledge networks, we've seen approved loans to Latino-owned small businesses double since 2020. In Fiscal Year 23, the SBA backed $3 billion in loans to Latinoowned businesses – a record-breaking high. Overall, nearly one-third of SBA-backed loans in FY23 went to small businesses owned by people of color – an increase of about ten percentage points since FY20, when the share was 23%. Through President Biden’s Investing in Americaagenda,theSBAisalsochampioning initiatives to increase government contracting, trade opportunities, and digital strategies for our small businesses. In the federal procurement space for example, the Biden-Harris Administration has exceeded its small business goals, including delivering 11.4% of the prime federal contracting dollars to Small Disadvantaged Business. There is more work to be done, and I am striving every day to continue to ensure the SBA is furthering President Biden’s goal of growing our economy from the bottom up and the middle out.

What are your main goals for your time as SBA administrator? ICG:When President Biden asked me to serve in his administration and lead the agency responsible for delivering the American dream of business ownership to more Americans, we discussed the importance of equitable access in ensuring all great ideas could lead to successful, resilient businesses. He wanted to ensure that we level the playing field by filling capital, knowledge, and opportunity gaps that limit underserved entrepreneurs, especially women and people of color, from achieving the same level of job creation, revenues, or resilience of their peers. The overarching goal is to ensure equity so that our nation can continue to startup, innovate, create jobs, and grow our economy. We need to leverage our great diversity and the highly entrepreneurial tendencies of women and people of color to ensure our nation’s global competitiveness. I am committed to delivering on President Biden’s vision of a level playing field and investments in America to You’ve had experience as a business owner strengthen our small businesses and startups. as well, what is your main takeaway from At the SBA, my goals are to expand access to your entrepreneurial years? capital, revenue growth opportunities, and ICG: My entrepreneurial journey began knowledge networks so that all Americans by working with my father after school, with great ideas can start, grow, and build on weekends, and during summers in resilient businesses. his veterinary hospitals. I saw the passion On the capital access priority, we are and commitment he gave every day to his filling long-standing capital gaps to ensure business — and how challenging it was to we invest in underserved communities. wear so many hats: focusing on people and We’ve focused on streamlining, cutting pets all day, and then shifting to financial, red tape, and expanding our distribution compliance, procurement, payroll, and networks to reach all businesses where all other aspects of managing a business. they are. With transformative regulatory Whether it was those lessons learned in reform on both lending and investment my formative years or my own startup programs, we’ve expanded the number of and advisory experiences, I learned about SBA lenders, streamlined eligibility, and risk, hard work and reward. I saw how updated our programs to incentivize smallentrepreneurs must be both committed dollar and patient capital. and passionate, but also agile and willing

50 LATINO LEADERS SEPTEMBER / OCTOBER 2023

SBA.indd 50

17/11/23 4:00 p.m.

THE OVERARCHING GOAL IS TO ENSURE EQUITY SO THAT OUR NATION CAN CONTINUE TO STARTUP, INNOVATE, CREATE JOBS, AND GROW OUR ECONOMY.

and has worked to ensure affordable health care, prescription drugs, and child care for a ready workforce. Underserved communities are also disproportionately affected by climate change and environmental impacts – and this includes Latino-owned small businesses. The SBA provides disaster assistance and supports economic recovery in communities impacted by natural disasters or disruptive events, and we have seen the rising scale of natural disasters and the subsequent economic toll on communities across America. The BidenHarris Administration has delivered unprecedented and historic actions to fight climate change and work towards helping create sustainable communities. Latinos can leverage key tax credits in the Inflation Reduction Act and work with SBA to build resilience to climate change and prepare to better survive disruption.

to change to adapt to the marketplace services to power up our small businesses and and everyday challenges. I saw how innovative startups. Our trade and export entrepreneurs must quickly learn and take support, our Small Business Digital Alliance, on multiple duties, but have awareness and and our government contracting programs accept that you don’t know what you don’t like the 8(a) business development program, know so must seek help and advice. I saw are crucial pieces of this vast operation. how the customer comes first, and how This is how small businesses can connect to the ability to solve problems for them and contracts and opportunities in President meet their needs and wants can result in Biden’s Investing in America agenda. This exceptional growth. My life has been about is how we ensure the federal government entrepreneurship – and now I have the – the largest buyer in the world – does extreme honor of leading the agency that business and awards contracts to small is helping small businesses and innovative businesses. This is how we help more small startups along their own entrepreneurial businesses trade abroad to reach the 95% journeys. Those lessons are valuable as I strive of the world’s consumers who live outside to ensure the SBA is delivering the products of the United States. And this is how we and services to meet the needs of America’s ensure small businesses adopt technology entrepreneurs today and into the future. to leverage the over $5.1 trillion global How can future generations of Latino e-commerce marketplace. We encourage entrepreneurs better prepare themselves? What is the biggest asset of the SBA? all entrepreneurs to seek out these resources ICG: The more than 5 million LatinoHow can entrepreneurs maximize the and leverage the SBA and its strong federal owned businesses contribute $800 billion resources the SBA has to offer? support that can help ensure success. to our economy every year. Latino GDP ICG: The SBA delivers over $40 billion in now exceeds $3 trillion – that’s more than government backed loans and investment In your opinion, what is the biggest challenge countries like the UK, France, or India. capital annually. We have funded some of Latino entrepreneurs face nowadays? Further, Latinos are powering the small our nation’s most iconic and now largest ICG: Latinos are highly entrepreneurial and business boom this country has seen since companies. Entrepreneurs need capital have been starting businesses at the highest President Biden took office. to grow, and they need the knowledge rates for the last 10 years. The American Latino businesses are a key part of networks and social capital to identify dream of business ownership is building Bidenomics and the Investing in America revenue growth opportunities, deliver, and prosperity for Latinos in America, but agenda. Latino entrepreneurs need to get funded. barriers persist and inequitable access to engage to ensure they leverage key revenue The SBA also powers America’s Seed opportunity and growth must be addressed. growth opportunities with these historic Fund, in which over 4$ billion annually is I have traveled across the nation meeting investments. Thanks to the Infrastructure provided to our nation’s innovators by 11 with Latino-owned businesses and local Investment and Jobs Act, our nation is federal agencies to create future industries leaders, and the challenges they face are building roads, bridges, broadband, airports, and products to solve global problems. similar – whether you are manufacturing ports and more – and that means contracts But it goes beyond capital – the SBA has tortillas in the Midwest, disrupting the for Latino-owned small businesses. With a network of over 1,600 partners on the waste disposal business in the Northwest, the Inflation Reduction Act, there are ground to provide the technical assistance, installing EV charging stations in the tax credits for sustainability and funding peer mentorship, advisory services, and Southwest, or making empanadas the next for clean energy yielding opportunities specialized trainings to help small business to-go trend in the Southeast. for Latino small business owners. And by owners level up their skills to compete and Latinos face barriers in accessing strengthening manufacturing and supply be successful. The SBA is meeting small affordable capital, which is why the SBA’s chains, there are additional opportunities businesses where they are and supporting capital reforms are so critical and why we are for Latino small business owners to Make their growth and development with an so proud of the progress we’ve made to date. in America and take part in this growth. We inclusive, language-specific, culturally All entrepreneurs deserve a fair shot so that want to shine a light on the great possibilities competent approach. Our district offices, good ideas from anywhere and everywhere we see in our Latino community and the Growth Accelerators, Innovation Clusters, can grow and succeed. many ways the Biden-Harris Administration Small Business Development Centers, Latinos employ 2.9 million people in is delivering. We are committed to growing Women’s Business Centers, SCORE this country, so a skilled workforce and our economy equitably and opening doors chapters, Veterans Business Outreach strong childcare system ensures Latino to the American Dream for everyone. Centers, Community Navigators, and businesses can grow. That is why the BidenBy using our programs and resources, specialized grantees in contracting, cyber, Harris Administration has prioritized and future generations can build prosperity for exporting and more are there to offer free funded education and apprenticeships, themselves and their families. SEPTEMBER / OCTOBER 2023 LATINO LEADERS 51

SBA.indd 51

17/11/23 4:01 p.m.

EDUCATION has been recognized as one of the most relevant resources for Latinos to keep rising in our current environment. Education will open new opportunities, better choices, and stronger positions in favor of the professional level of our communities. We applaud organizations that have created programs for the advancement of Latino students; they are the ones paving the way for the future of America.

RISING STARS LAWYERS 2023

EDUCATION

2023

52 LATINO/LEADERS / OCTOBER SEPTEMBER OCTOBER SEPTEMBER 2023 LATINO LEADERS2023 31

52-EDUCATION INTRO.indd 31

10/11/23 1:11 p.m.

00LL-LL ads.indd 2

07/11/23 5:23 p.m.

EDUCATION

MARYMOUNT UNIVERSITY

Courtesy of Marymount University

Carlos Cuevas

IRMA BECERRA,

PREPARING THEM FOR PRESIDENT, MARYMOUNT UNIVERSITY GRADUATION AND HIGHER1. How has your Latina background influenced your I was just an infant to escape Castro’s Revolution. I then lived in Puerto Rico through PAYING JOBS professional journey? IB: As a Latina, I know that others like me always stick high school. My family had to start again together and support each other. This is because we have from nothing, and there were many chal- WILL HAVE overcome our fair share of obstacles. These include being lenges we faced. However, those experienca first or second-generation American, having to learn En- es gave me a passion for knowledge, and my A LONGglish as a second language, and for many, struggling with grandparents instilled in me a belief that TERM EFFECT “no one can take away your education.” financial problems or poverty. As a Latina and an immigrant, I’ve been able to break ON FUTURE barriers – the number of college and university presidents 3. Share your vision as President of Mawho are Latinas is so low across the nation. These jobs are rymount University. GENERATIONS very demanding, 24/7. But I’m doing this for our children IB: Immediately after starting as President and grandchildren, to make it easier for all of the Latinas of Marymount University in 2018, we em- BECAUSE THEY that come after me…and open doors for other Latinas in barked upon crafting a new Strategic Plan. Unveiled just six months after my appoint- WILL GROW UP the future. ment, Momentum details a vision that Ma2. What has been the life experience that has shaped rymount – a leading Catholic university – IN A STRONGER, will be nationally recognized for innovation you the most? IB: I owe all of my career success to higher education. I and commitment to student success, alum- COLLEGEfirmly believe that it is the “great equalizer,” and it offered a ni achievement and faculty and staff excelpathway to the American Dream for this Cuban refugee… lence. Today, we have achieved that vision ATTENDING who was given plenty of obstacles to overcome. I was born – last fall, Marymount debuted on the list in Cuba, and immigrated to the U.S. with my parents when of Best National Universities by U.S. News CULTURE.

54 LATINO LEADERS MES / MES 2020

52-53 Marymount uni.indd 54

10/11/23 12:37

& World Report, and this fall, we appeared on the America’s Top Colleges list by Forbes for the first time. This is really something to be proud of as a university community, and it’s clear that our tight-knit community and inquiry-based learning experience impressed evaluators. I can’t wait to see Marymount move upwards and keep gaining momentum in years to come. 4. How would you describe your leadership style? IB: Speaking from my own experience, my leadership style is collaborative. Part of my authenticity as a leader is that I know from my research experience that having a diverse team – consisting of various ethnicities, genders and perspectives – can certainly make better strategic decisions than one that is not diverse. I always encourage my team to present their perspectives when we are making decisions about the strategic direction of the University. 5. What is the biggest challenge you’ve faced as a Latina in academia? IB: There is an alarming belief that has slowly worked its way into mainstream society over recent years that claims ‘college isn’t for everyone.’ As we’ve seen this rhetoric spread, we’ve witnessed a precipitous decline in students entering two and four-year colleges. We need to curb this rhetoric in the interest of our nation maintaining its global leadership. College degrees have always been the most important factor in social mobility, and more recently we’ve seen how critical they are to being resilient in the face of COVID-19. At the onset of the pandemic, those who had college degrees were more often afforded the opportunity to work remotely compared to those who did not have that level of education. We need to continue to emphasize that the college degree is the path to the American Dream, like it was for me – a Cuban immigrant who achieved success thanks to education. 6. In your opinion, what are the main obstacles new generations face in education? IB: While much progress has been made over the last two decades, we still have so much further to go. The higher you go when it comes to educational attainment, the less diversity there is. We need to have representation at

all levels. Most first-generation students are Black or Hispanic, and a key issue facing them is a lack of role models. A student who has a parent who earned a bachelor’s degree is 70 percent more likely to earn one themselves…but for students whose parents do not have a bachelor’s degree, that number is just 26 percent. And that has tremendous impacts down the line. The projected median household income for students who have a parent with a bachelor’s degree is $135,800, while it’s just $99,600 for students whose parents did not receive a bachelor’s. It’s a simple idea – students who have parents who attended college are more likely to attend themselves. So for those first-generation students, their parents didn’t go through the same journey – and chances are, their professors don’t look like them, either. When we look at Hispanics specifically, this is very important because their population in the U.S. is continuing to grow and is making up a higher portion of

the country’s overall population. Their academic and professional success is critical to the future economy and our national security. Preparing them for graduation and higher-paying jobs will have a long-term effect on future generations because they will grow up in a stronger, college-attending culture.

marymount.edu @marymountu marymount.university marymountu @MarymountUniversity1 marymount-university/

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 55

52-53 Marymount uni.indd 55

10/11/23 12:37

EDUCATION UNETE

Courtesy of UNETE

Carlos Cuevas

EDUCATION IS THE KEY TO SUCCESS

ROBERT SHAPIRO PRESIDENT, UNETE

1- What do you think is the biggest asset of the Latino community in the US? RS: I believe the latino community in the United States possesses many valuable assets, and it's important to recognize that diversity is one of its key strengths. However, if I were to highlight a significant asset, it would be its strong sense of family and community ties. Latino families often place a high value on close-knit family networks and community support systems. This sense of community fosters resilience, resourcefulness, and a spirit of unity among Latino individuals and families. Additionally, the Latino community is achieving higher levels of education, making substantial economic progress, and significantly reshaping the political landscape. I believe that the growing influence of Hispanic owned businesses and Latino consumers will generate vast opportunities that will promote greater economic collaboration between the United States and Mexico. 2-In your opinion, what are the biggest benefits of the US-Mexico relationship? How does it need to be improved in the future? RS: I believe the latino community in the United States possesses many valuable assets, I believe the U.S.-Mexico relationship is characterized by economic ties, cultural exchange, and shared challenges. Benefits include robust trade, cultural enrichment, security collaboration, and labor contributions which facilitate regional stability and economic growth. Nevertheless, challenges exist in migration, trade disputes, security issues, and environmental concerns. To improve the relationship, addressing these challenges through education is my best belief. Education has the potential to foster understanding, economic stability, economic growth, unity and most importantly, peace.

“I LOVE MEXICO, I LOVE MEXICAN PEOPLE, AND I COMMIT TO CONTINUE WORKING FOR MEXICO AND FOR HUMANITY, WITH ALL MY EFFORTS 3- As President of UNETE, what has been your biggest FOR THE REST OF MY challenge and how do you navigate it? RS: As the President of UNETE, one of my most sig- LIFE.” - MAX SHEIN HEISLER nificant challenges has been ensuring consistent and sustainable funding to support our initiatives. Non-profit organizations often rely on donations, which can fluc-

(1907 – 2000).

56 LATINO LEADERS SEPTEMBER / OCTOBER 2023

54-55 Shapiro.indd 56

10/11/23 12:40

tuate and be unpredictable. Another very important challenge has been to ensure that technology reaches public schools throughout the Mexican territory so that education thrives, and children have the best opportunities. To address these challenges, we have developed different programs throughout our 24 years of existence, equipping public schools with computers and connectivity in all the states of Mexico. Additionally, the organization has been actively supporting teachers by providing training in technology-related subjects. We have also focused in fostering strong partnerships across governmental, private corporations, individuals, and other nonprofits. What has been most helpful to navigate such challenges has been our great team and board. 4- What are your short- and long-term goals for the organization? RS: The short-term goals of the organization are mainly focused on providing Mexican public schools with technology, connectivity and teacher training. Additionally, our objective is to actively engage

with the Latino community in the United States to establish and foster partnerships that allow us to enhance our efforts. The long-term goal of UNETE is to expand the reach and impact of our programs to support a greater number of schools and communities across Mexico. It is very important for us to share our successful model with other nations and non-profits facing similar challenges to impact even more students and educators. 5- What is the main takeaway or satisfaction from your current role? RS: As the President of UNETE, the main I am proud to say that we have been takeaway and satisfaction from my current role is the opportunity to make a meaning- able to equip 9,628 primary and middle ful difference in the lives of students and schools and we have reached 5,390,079 students. Additionally, we have impacted communities in Mexico. 121,302 teachers in Mexico. Education has the power to shape a https://mexicanfoundation.org brighter future by empowering individuals @UNETE_MF with knowledge and skills. Witnessing this transformation brings immense satisfacUNETE.MexicanFoundation.official tion as we nurture generations capable of mexicanfoundationunete innovation and positive change. Contrib@UneteMexico uting to education is an investment for a more equitable and prosperous tomorrow. www.linkedin.com/company/unete-mf I can say without reservation that I am exceptionally honored and proud to continue the legacy of our great founder, and my grandfather, Don Max Shein. It is with much heartfelt that I can repeat his famous quote, “Quiero a México, quiero a los mexicanos y me comprometo a seguir trabajando para México y para la humanidad, con todo mi empeño el resto de mi vida".

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 57

54-55 Shapiro.indd 57

10/11/23 12:40

EDUCATION

MARTIN MIGUEL AHUMADA

SERVING THE UNSEEN: The journey of Dr. Martin Miguel Ahumada, President of San Carlos Apache College Courtesy of Martin Ahumada

F. Izquierdo

1. How do you think being Latino has influenced your professional journey? MMA: Being a Latino has been a blessing for me throughout much of my professional journey because it has enabled me to be a true pioneer in my field with the chance to project a positive image of Latinos in far-reaching ways. Yes, I have occasionally confronted very low expectations of me for being a Latino, but these realities served me well for they only made me more determined to excel beyond anyone’s expectations—making my journey all the more exciting, personally rewarding, and transformative for those whose lives and careers I have touched along the way. I hope that my journey has unexpectedly left an indelible impression on all my colleagues and students. 2. What challenges have you faced as a Latino in academia? MMA: Academia has long been a privileged—and sometimes an elite—world that can be entirely foreign or inaccessible to Latinos who come from underprivileged backgrounds. For me, I endured the many hardships that come from seeking to make meaningful and fast progress in academia without having the built-in professional networks, the familial support, the generational wealth, and the other resources required to optimize one’s God-given talents and potential contributions to scholarly publications – all ultimately securing one’s success in Academe. Neither of my parents went beyond the 2nd grade of elementary schooling, nor were they able to understand and value the importance and power of education to forge a better life in our country. Indeed, I grew up in a home where very little English was spoken, where literacy was non-existent, and where no adults were able to engage with me in my school studies. Most of the Latinos I knew as a young student were in low-paid blue-collar jobs, and, understandably, they were so grateful to have them! Looking back at those times, I can clearly see that my siblings and I were not expected to have a much different fate in life. Yet, some extraordinary teachers and counselors intervened along the way and opened our eyes and ambitions to a better life!

AS AN INDIGENOUS LATINO, I FIND IT PARTICULARLY REWARDING PERSONALLY AND PROFESSIONALLY TO BE DEDICATING MY HEART AND SOUL TO MAKING A POSITIVE DIFFERENCE IN THE LIVES OF ALL LATINOS AND INDIGENOUS PEOPLE IN AMERICA AND IN OTHER COUNTRIES OF THE WORLD. I EMBRACE OUR UNDENIABLE KINSHIP WITH GREAT LOVE AND PRIDE.

58 LATINO LEADERS SEPTEMBER / OCTOBER 2023

MartinAhumada.indd 58

17/11/23 3:32 p.m.

3. What do you think is the biggest obstacles for Latinos seeking better education? MMA: Two major obstacles come to mind right away. One is the widespread “myth” that few individuals can and will inspire and enable Latinos to “forge big dreams” while they are in middle and high school. It takes only one or two individuals to take a special interest in us during these difficult and impressionable times in our lives, and their intervention can make all the difference in how we see ourselves and our potential. And these kinds of individuals have always been available to all of us, Latinos and non-Latinos. I was blessed with some extraordinary teachers, coaches, and counselors who took a special interest in me and my future. They made all the difference in my early life and schooling. It was so transformative to see myself and my potential through their eyes. The other obstacle is the lack of awareness about the many outstanding forms of financial aid—and the high-quality collegiate institutions—that are available to Latinos. It is therefore imperative that we do a much better job making Latinos aware of these life-changing opportunities, and to help them to pursue them. 4. What are you actively doing to improve the access to education for underserved communities? MMA: For the past 12 years and to this very moment, I have dedicated myself to working full-time for Tribal institutions of higher learning which serve

communities with the most limited resources, lowest rates of educational attainment, and highest levels of unemployment and hopelessness. I grew-up in disadvantaged communities comprised of Latinos and Native Americans, many of whom proudly self-identified as being of the same heritage. Making a positive difference for these communities is perhaps my highest calling but it is also absolutely my passion. As an Indigenous Latino, I myself find it particularly rewarding personally and professionally to be dedicating my heart and soul to making a positive difference in the lives of all Latinos and Indigenous People in America and in other countries of the world. I embrace our undeniable kinship with great love and pride. 5. What advice would you give to new generations of Latinos wanting to pursue a career in academia? MMA: Do your best early in life to cultivate and maintain a “sense of wonder” about the amazing world that is out there and the many surprises or blessings it might have in store for you. And be open and ready for them! Spend as much time as you can in awesome libraries, with great books and librarians who want to engage you in the process of self-discovery. Use these special experiences to discover what fields or subjects are of the greatest interest to you—medicine, law, business, sociology, history, public policy, arts, psychology, astronomy, etc.—and then find a way to begin charting-your-own-course with the help of individuals able and willing to enlighten you—to take a special interest in you. Next, identify scholars who inspire you the most and try to emulate them. Along the way, be unwavering and insatiable in your development of the best critical thinking and writing skills possible and begin mastering the fundamentals of conducting research to create new knowledge. Let all your teachers and counselors know this is something you really want and that you want them to help you attain it. All these seemingly simple steps will ultimately guide you to a successful career in Academe. SEPTEMBER / OCTOBER 2023 LATINO LEADERS 59

MartinAhumada.indd 59

17/11/23 3:33 p.m.

LATINOS IN FINANCE SUZANNE PRYBELLA

Luisana Rodriguez

Courtesy

Moisés Cervantes

EMPOWERING THE FUTURE:

Suzanne Prybella Inspires the Next Generation of Latino Legal Professionals

Suzanne Prybella is a Senior Counsel in the Commercial Banking and Finance department at PNC, where she provides crucial support to the business and finance practice group, from small business lending to middle market and commercial lending. Her tasks involve providing legal guidance on a variety of transactions and initiatives, maintaining up-to-date form documents, and acting as a trusted advisor to her internal clients.

s a Latina in the banking industry, she has a unique perspective. She has pride in her Latino roots, although she reflected on the weight of expectations that can come from feeling that she is representative of a larger diverse culture, and the privileges she gained from her parents' emphasis on education during her formative years. She holds a Bachelor of Arts from Princeton University, plus a Juris Doctor and a Masters Degree from the James E. Beasley School of Law. Despite her background, Suzanne also acknowledges that she is not immune to feelings of self-doubt. She relies on her community both for support and for pointing out blind spots and areas where she can continue to grow.

“IF YOU’RE NOT FAILING, THEN YOU’RE NOT TRYING. DON’T BE SO AFRAID OF MAKING MISTAKES OR RISKING FAILURE THAT YOU DON’T TRY.”

SUZANNE PRYBELLA PNC SENIOR COUNSEL FOR COMMERCIAL BANKING AND FINANCE

Suzanne is influenced by her Colombian heritage on her father's side, complemented by Salvadorian and Italian roots from her mother's: “My mom instilled a pride in our heritage”, she adds, “She gave me the gift of a second language because she prioritized the need to use bilingualism as a way of furthering our community.” When asked about how this background makes her a stronger professional, Suzanne highlights the childhood values she was taught. As a young girl in Northern Virginia, she learned about bilingualism and helping others through her mom's role as a certified court interpreter in the state's legal system. She spent her high school summers volunteering in different roles in the legal community. Regarding the positive contributions Latinos make in the banking sector, Suzanne reflected on her own family and highlighted her strong extended family bonds (which span multiple generations), loyalty, and a strong work ethic: “We celebrate our accomplishments as a family and as a community. Es nuestro orgullo de ser Latino – we take pride in our shared heritage.” She delights in sharing her culture with her children and her husband through food, language, and traditions such as adding cheese to hot chocolate, enjoying her mom's pupusas, and having piñatas at birthday celebrations.

60 LATINO LEADERS SEPTEMBER / OCTOBER 2023

Suzanne Prybella PNC.indd 60

17/11/23 3:19 p.m.

“YOU PASS DOWN THE ASPECTS OF CULTURE AS THEY COME UP NATURALLY TO THE EXTENT YOU CAN.” The conversation then shifted toward how she can encourage more Latinos to enter the corporate world from her current role. Suzanne stated that she hopes her visibility in her current role is empowering to other Latinos who may be considering a similar career. “To paraphrase Justice Sotomayor, a living role model is not only inspiration but confirmation that yes, someone like you can do this because I am just like you and here I am.” Additionally, she emphasizes her involvement in the Hispanic Bar Association of Pennsylvania (HBAPA) and its sister organization, the Legal Education Fund (LEF). Suzanne has been a board member of these organizations since graduating from law school and serves as vice president of the HBAPA and treasurer of the LEF this year. Both organizations are dedicated to strengthening the Latino community, offering representation, and nurturing the upcoming generation of Latino lawyers: “In a profession where Latinos are still very much a minority, it’s amazing to be surrounded by a community of lawyers who have been in your shoes, and who are helping to raise up the next generation of Latino lawyers. It's also just a good reminder of how it used to be, how much progress we've made, and why we're here.” In her senior roles, she has the privilege of guiding others in her field, something she takes pride in. Suzanne believes in the importance of connecting with a community. In reflecting on her career path, she credits her network which helped her navigate the process that ultimately resulted in her current role at PNC: “I’ve been fortunate to have mentors, colleagues, friends and organizations to guide and support me on my path to becoming an attorney - from law school to law firm to in-house counsel.” “PNC has been incredibly supportive of me both in my role as an employee and as an officer of the HBAPA and the LEF. They are invested in my professional development and leadership. It is awesome to work for an organization that values diversity and actively seeks to encourage it in the legal profession.” Looking ahead, Suzanne is committed to being a strong role model for her children, while also focusing on her ongoing career development and honing her skills as an attorney. From her early work experiences and bilingual upbringing to her leadership positions, Suzanne serves as a representative of Latina professionals in the U.S. legal field.

“I HOPE THAT I'M BECOMING A WISER LATINA EVERY YEAR.”

WRITE AND SHARE #ConnectLL

JULY / AUGUST 2023 LATINO LEADERS 61

Suzanne Prybella PNC.indd 61

17/11/23 3:19 p.m.

00LL-LL ads.indd 3

07/11/23 5:23 p.m.

CIGARDEN CLUB BY FRANCISCO ARIAS

PERFECT PAIRINGS: CIGARS AND TEQUILA Cigars and tequila, two beloved indulgences, when combined thoughtfully, create a sensory symphony that can elevate your relaxation and enjoyment to new heights. The art of pairing cigars with tequila lies in finding complementary flavors, aromas, and textures. In this guide, we explore some exquisite combinations that will tantalize your taste buds and make your moments of leisure truly unforgettable Understanding Cigars: Before we dive into the pairings, Añejo Tequila with Maduro Cigar: Añejo tequilas, with their rich and let's briefly touch on the fundamental aspects of cigars complex profiles, are a delightful match for the bold and dark flavors of a Maduro cigar. The tequila's caramel, toffee, and spice undertones that influence the pairing experience: beautifully enhance the cigar's chocolate, coffee, and earthy notes. RecStrength: Cigars vary in strength, from mild to full-bod- ommendation: El Rico Habano Gran Deluxe Maduro Presidente ied. A general rule is to pair lighter cigars with milder tequilas and fuller-bodied cigars with aged, robust tequilas. Flavor Profile: Cigars offer a wide range of flavors, including earthy, spicy, nutty, and woody notes. Consider Blanco Tequila with Ecuador Habano Cigar: The clean and crisp nature of Blanco tequila pairs wonderfully with the robust and peppery qualities of an these when selecting your pairings. Ecuador Habano cigar. This pairing accentuates the tequila's citrus and herbal Size and Shape: The size and shape of the cigar, often referred flavors while allowing the cigar's spicy and leathery notes to shine. Recomto as the vitola, can impact the smoking experience. mendation: Southern Draw Firethorn Habano Rosado Perfect Pairings: Reposado Tequila with Connecticut Shade Cigar: The mild, slightly sweet notes of a Reposado tequila complement the creamy and mellow flavors of a Connecticut Shade cigar. This pairing allows the tequila's oak and vanilla undertones to mingle harmoniously with the cigar's subtle, nutty nuances. Recommendation: Perdomo Reserve 10th Conclusion: Pairing cigars with tequila is an art that allows enthusiasts to explore a world of flavors, aromas, and sensations. The key to a successful pairAnniversary Champagne. ing lies in understanding the characteristics of both the cigar and tequila, and experimenting to find combinations that tantalize your palate. Whether you prefer the elegance of a Reposado with a Connecticut Shade or the boldness of an Añejo with a Maduro, there's a perfect pairing waiting for you to discover. So, gather your favorite cigars and tequilas, embark on this journey of FOLLOW US FOLLOW US flavors, and savor the moments of indulgence. @latinoleadersmag

@LatinoLeadersUS

Francisco Arias Cigar Sommelier

WRITE AND SHARE #ConnectLL

SEPTEMBER / OCTOBER 2023 LATINO LEADERS 63

63-CIGARDEN.indd 63

10/11/23 1:14 p.m.

LATINO LEADERS CELLAR

FALL FAVORITES: GREAT SIPS TO ENJOY Jorge Ferráez

@ JFerraez_Latino

Remirez de Ganuza Reserva 2008 Rioja ($74) •No doubt! One of my favorite Riojas! Delicious and bold with coffee, plum and licorice. Balanced, complex and round, with meaty hints and lots of red ripe fruit. Fantastic wine to drink by itself or with a good chunk of Manchego and Serrano ham. Remirez de Ganuza is one of the most prestigious modern style Riojas today. Their Bodega, founded by owner Fernando Remirez de Ganuza is a state of the art one. Domaine Laporte Sancerre “Le Rochoy” 2021 ($45) •Expressive melon and grapefruit aromas on the nose, displaying medium body and tropical fruit accents; guava, papaya, peach and some tangerine notes. Fresh, vibrant and pure. Hints of mangoes and caramelized lemon peel. Delicious wine to sip before dinner. I love these Sauvignon Blanc based wines for appetizers, or with Sushi.

Il Borro “Polissena” 2018 Sangiovese Valdarno di Sopra ($65) • Fabulous wine that explodes with red ripe fruit from the glass; cherry, raspberry and blueberry! Spiced and perfumed from the very beginning showing rosemary hints and grilled vegetables insinuation as it evolves. Bold, big, and delicious with a full body and a ruby red color. This one is perfect for a heavy beef ragu, a Pappardelle al Telefono or a simple and classic Bolognese.

64 LATINO LEADERS SEPTEMBER/ OCTOBER 2023

64-CELLAR.indd 64

@ferraez.wine

Luis E. González

Kistler 2019 Trenton Roadhouse Chardonnay, Russian River Valley ($95) • Although stiff on the nose, it shows vanilla, pineapple, and green apple notes. On the palate is actually “from another world “. Awesome packed white fruit, pear, pineapple, and nutmeg. Beautifully crafted with elegant structure, fruit driven and medium to full body. Delicious and complex. I drank this one with a grilled salmon filet and some buttery mashed potatoes. Château La Confession 2009. Saint-Emilion Grand Cru ($85) • Merlot based, this is my kind of Bordeaux; bold, spiced, fruity and garnish with some chocolate and earthy notes. delicious, balanced, and round. Succulent with ripe fruit and balsamic hints. Such a beautiful wine! What most like about the wines from Bordeaux is perhaps their refined style; always showing elegance, complexity and a standard base that is simply delicious.

Las Nubes Nebbiolo Gran Reserva 2017 ($57) • Deep red, and dense character with initial “tortilla” notes to be followed by cassis, licorice and cherry hints. Full bodied with powerful structure and good balance. After a while it explodes in red berries and plum notes, with layers of perfume and dark chocolate. A fantastic Mexican wine from one of the most reputed bodegas from Baja California. I think this wine can pair easily with any steak or beef-based dish.

13/11/23 11:24 a.m.

00LL-Children's Health ad.indd 2

03/05/23 10:35 a.m.

00LL-PNC.indd 2

11/09/23 9:59 a.m.