Latino Perspectives Magazine by Latino Perspectives Magazine

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April 2010

ARIZONA EDITION

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Small business

•

Big impact

•

Your casa

ARIZONA EDITION

Your business

My Perspective

Big dreams, thriving community

AZHCC On the rise

10 20

ET RG O F N’T DO

APRIL 2010

the core of our economy

N CE

T:7.4375 in

Algún día tendrá el futuro en sus manos.

T:9.43 in

Ahora está en las tuyas.

Si ya recibiste el formulario del Censo del 2010, llénalo en unos 10 minutos y envíalo ya. Así ayudarás a que tu comunidad reciba los fondos que necesita para mejorar infraestructuras, escuelas y hospitales. Y tranquilo, la ley federal protege tus respuestas. El formulario está disponible en español.

Visita 2010census.gov 1-866-928-2010

PARA PROGRESAR LO TENEMOS QUE ENVIAR. Pagado por la Oﬁcina del Censo de los Estados Unidos.

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Cancer does not play by the rules. Cancer has no ethics. It doesnâ&#x20AC;&#x2122;t see the big picture. Or care about the plan. But itâ&#x20AC;&#x2122;s my goal to make sure that cancer patients know there is more hope than ever before.

Peter S. Fine - Cancer Patient President/CEO, Banner Health

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This is a composite size mechanical. Center publication trim in supplied bleed.

another census ad

EL CENSO REVELA TUS NECESIDADES, NO TU IDENTIDAD. El censo recolecta la información necesaria para que cada año se distribuyan correctamente recursos del gobierno para las comunidades. Es conﬁdencial y, por ley, tus respuestas no pueden ser compartidas con otras agencias del gobierno, sin importar tu estatus legal. Llena el censo con orgullo y sin temor. 2010CENSUS.GOV 1-866-928-2010 para ayuda en español

PARA PROGRESAR, LO TENEMOS QUE ENVIAR.

PUBLICATIONS:

Pagado por la Oficina del Censo de EE.UU.

Journal of the American Latino Dream

Volume 6

{April 2010}

Issue 8

At the economic core Business at home Thriving small businesses have a big impact on the economy and more. We profile a few successful ones in Arizona

Thinking of starting a home-based business? Make sure it’s right for you – and your habitat

9 From the Publisher

Small businesses - the backbone of our economy, our community, and our competitive edge

10 On the Calle The Goodcat Hotline – anonymous social responsibility on the U of A campus

¡De Veras!

Notable quotes and other fanciful items

14 LP Journal No Spanish over Gurley Street; Carbajal is back in the ring (sort of); rest in peace, Adam Diaz

16 Vibe Catherine Anaya joins LPM; Xico’s L.A. show;

FPRAZ’s tequila party, and HipChicas on tour

del Arte 19 Rincón Juliette Carrillo directs The Glass Menagerie

55 Education Kids are counting the days till school’s over –

35 Business Movin’ Up: AZHCC honors local leaders; PBA

61 Health Rumors get started and suddenly myths exist.

at the Herberger Theater Center

promotes Leyvas; Flores is HPAC Man of the Year; Ortiz new exec director of One Voice

39 Entrepreneur Linda Oviedo of Green Marble Development

Group – accomplished and just getting started

41 Briefcase The Arizona Hispanic Chamber of Commerce (AZHCC) provides an overview

53 Latinos Who Serve Icela Brown – liaison for the Phoenix police, the

are you dreading it?

Get clear on type 2 diabetes and know your risk

68 Time out is National Stress Awareness Month. April Wouldn’t you rather be body/mind aware? 71 Getaways In search of boots on the streets of Cave Creek 82 My Perspective

What’s good for small business is good for the community

media, and the community

Coming in May: trends in thrift www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

STATE FARM AGENT, IDANIA TORRES 910 West Irvington Road, Suite 130 Tucson, AZ 85714 Phone: (520) 792-1112

YEARS AS A STATE FARM AGENT: 5

PREVIOUS CAREER: I was an attorney in my home country of Cuba. After moving to the United States in 2001, I became a case manager at a nonprofit organization.

Q&A

Q: Why did you become a State Farm agent? A: Initially, I admit being in insurance did not sound exciting. After having someone explain the career to me, I saw the opportunity for what it is—a truly rewarding and exciting challenge. I also knew that I could make a difference. I wanted a career where I knew that every day, I would be able to make a positive impact on the lives of the people I serve.

state farm recruit

EDUCATION:

Masters in International Relations

NUMBER OF EMPLOYEES: 1 currently, although I am in the process of hiring another team member.

MEMORABLE MOMENT: After speaking to a client of mine about life insurance, he told me it was not something he believed in. Then one morning he came into my office asking for more information about it. I asked him what changed. He said that his brother and sister-in-law had been in an accident in which they both passed away. It was a devastating loss to the family. It’s a reminder to me to always ask my clients about how they’re protecting themselves against this type of tragedy.

Q: What are two qualities an agent should exhibit? A: Passion! You have to believe in yourself and in what you do. You must also be driven. This business gives you an opportunity to help thousands of people, but you have to find them. Q: What makes being a State Farm agent the right opportunity for you? A: I do not consider myself in the sales business. I am an educator, counselor, mentor and friend. Because few people truly understand the products I offer, I am able to fulfill these roles every day. Aside from that, this is a wonderful, family-oriented company that supports their agents. They offer paid training, business consulting, sign on bonuses and other financial and support services. Q: What advice would you give someone considering investing in a State Farm agency? A: Go for it! Right now is a great time to invest in your business and yourself. This is one of those rare opportunities where you know the more you invest, the more you will get back in return. You can’t invest $1 today and expect $2 tomorrow. In this business, you invest $1 today and it will return a hundred times over eventually.

FOR MORE INFORMATION ON HOW TO BECOME A STATE FARM AGENT AND RECEIVE THE SUPPORT OF A FORTUNE 50 COMPANY, CONTACT CHRIS CRUZ AT (480) 293-8504 OR CHRIS.CRUZ.GUKV@STATEFARM.COM. YOU CAN ALSO VISIT THE STATE FARM WEBSITE AT WWW.STATEFARM.COM/CAREERS.

¡! from the publisher Latino Owned and Operated. Certified as a Minority Owned Business Enterprise (MBE) with the City of Phoenix.

April 2010

A small business is a big deal

Publisher/CEO Ricardo Torres COO/Executive Editor Cecilia Rosales, Ph.D. Editor Rosa Cays Art Director Charles Sanderson Contributing Writers Catherine Anaya, Armando Contreras, Dan Cortez, Gary Keller, Mortimer Sánchez, Todd Sanders Director of Sales and Marketing Carlos Jose Cuervo Advertising National Sales Manager – Tomas Urbina Account Executive – Barry Farber Account Executive - Mayte Marquez Executive Assistant to CEO & COO Olivia Rojas Office Manager Valeria Torres Editorial Assistant/Staff writer Sam Naser

www.latinopm.com 3877 N. 7th St., Ste. 200 Phoenix, Arizona 85014 602-277-0130 Advertising: sales@latinopm.com Editorial: news@latinopm.com Design: art@latinopm.com

Subscriptions For home or office delivery, please send your name, address, phone number, and a check for $24 to Latino Perspectives Magazine at the address above. Subscriptions also available for credit-card purchase by calling 602-277-0130. Latino Perspectives Magazine is published 12 times a year and is selectively distributed throughout Arizona. The entire contents of this publication are copyrighted by Latino Perspectives Media, LLC, all rights reserved, and may not be reproduced in any manner, in whole or in part, without written permission from the publisher.

By Cecilia Rosales, Ph.D.

We begin the second quarter of the year with a salute to

small businesses. Often credited for spurring innovation and job creation, small businesses are also dubbed the backbone of our economy. That over half of Americans either own or work for a small business helps bring to light the backbone metaphor. While individual small businesses aren’t often the center of media attention, and the unique stories of the entrepreneurs behind them often go untold, their contributions to the economy are substantial and hard to overstate. April’s cover story profiles five small businesses and their owners. They exemplify some of the essential attributes of entrepreneurship, like passion, diligence, integrity. Interestingly, most of these businesses are somehow interconnected and have provided goods or services to each other. Estimated annual receipts of these five small businesses total up to just under ten million dollars. Nothing to sneeze at! In My Perspective, Todd Sanders, president and CEO of the Greater Phoenix Chamber of Commerce, shares with us his vision to create a more pro-business environment in Arizona. Besides urging more business people to run for office, Sanders addresses key issues the business community (along with local and state governments) must tackle in order for small businesses to flourish and help position our state as a leader in commerce, industry, and innovation. In Briefcase, Armando Contreras, who assumed the role of president and CEO of the Arizona Hispanic Chamber of Commerce less than a year ago, presents an overview of the chamber’s new and enhanced programs and services designed to help business owners. And apropos of Earth Day, which we celebrate on April 22, our featured Entrepreneur of the Month is Dr. Linda Oviedo. She has merged her academic background, her passion for sustainability, and her entrepreneurial spirit to create Green Marble Development Group. We are proud to announce Catherine Anaya’s comeback as a regular LPM columnist. Starting this month, you can read her opinion and commentary in the pages of our magazine or online at www.latinopm.com. Anaya is a threetime Emmy award-winning journalist, CBS 5 News anchor, and motivational speaker. In this issue, she shares with us one of her latest projects: The Sisterhood of Superwomen. Bienvenida, Catherine! Because April is National Stress Awareness Month, the Time Out section is devoted to yoga; you owe it to your mind and body to give it a try. Even if you are a novice and have never practiced yoga, you can say adiós to stress and tension by learning the basics, even just simple breathing exercises. And the best part is you don’t have to buy pricey outfits or special equipment. And last, but not least, a friendly reminder: By now, you must have received the U.S. Census questionnaire in the mail. Don’t procrastinate; fill out the form and return it in the self-addressed, pre-stamped envelope. “We can’t move forward until you send it back.” Your participation is crucial for an accurate population count and for the disbursement of federal and state resources our communities deserve. www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

¡! on the calle

¿Será posible?

Things that make us go “hmm ...”

Whistle-blowing Wildcats Better than fraudulent felines University of Arizona students,

employees, and faculty can now go online, anonymously if they so choose, and report cheating or some other dodgy scholastic act. Although this is ultimately a good thing, it’s a sad statement about our society. Is it so bad we need anti-fraud hotlines on our campuses? Well, we guess it is. Designed to “empower students to report their observations of academic dishonesty,” the Goodcat Hotline is the brainchild of EthicsPoint, a provider of anti-fraud reporting and case management services. As word gets out about this integrity hotline, it’s also supposed to deter students from cheating. EthicsPoint CEO and president David Childers says, “It provides a new level of support for individuals who may observe misconduct, but due to peer pressure or fear of reprisal, choose not to report it.” EthicsPoint has worked with countless college campuses and businesses to make blowing the whistle on dishonest doings an easier choice. After all, whistleblowers have historically gotten a bad rap, from getting fired from their jobs to actually getting fired at – and sometimes killed. Whistleblowers aren’t generally the BMOCs, but perhaps this ethical “trend” will change that. It’s been some of the few bad apples (or should we call them bad cats?) who have given whistleblowers a reputation for being more concerned about the limelight than doing right.

Linda Tripp, for one, was a questionable whistleblower. Her handling of the whole Clinton-Lewinsky scandal was scandalous, from illegally wiretapping conversations with Monica to her claim of doing her “patriotic duty.” It’s hard to trust a whistleblower whose own record isn’t so clean. Records showed Tripp had stolen money and a watch in the past, but she had lied and said “no” to a question on the Department of Defense security clearance form that asked if she had ever been either charged or arrested for a crime. Fortunately for Tripp, Lewinsky’s testimony was just as disreputable, so the case was dropped. They’re not all bad cats. Some of the more famous informants have been good cats; so good they’ve made movies about them: • Frank Serpico, portrayed by Al Pacino in the film, was the first police officer in the history of the New York Police Department to step forward to report and subsequently testify openly about widespread, systemic corruption payoffs amounting to millions of dollars. (Serpico preferred the term “lamplighters” over whistleblowers.)

• Karen Silkwood of Silkwood fame was the American labor union activist and chemical technician at the Kerr-McGee plant near Crescent, Oklahoma, who reported health violations and wrongdoing at the plant and later died under mysterious circumstances. • Then there was Jeffrey Wigand, who exposed tobacco company execs who knew cigarettes were addictive, yet approved the addition of carcinogenic ingredients to the cigarettes. Wigand’s story was the basis for the 1999 movie The Insider. And whistleblowers are often confused with snitches; not the same thing. Snitches are usually in cahoots with or strong-armed by an outside party. Snitches are often driven by something other than ethics or integrity, like a few million bucks or a book deal. For instance, Ms. Michelle “Bombshell” McGee. She recently spilled the frijoles about her affair with Jesse James. To what end? It certainly wasn’t to come clean, so to speak. Same goes for the dozen or so females who “confessed” to their encounters with Tiger. Snitches, not whistleblowers. Clear distinction. Fifteen minutes or so of fame, most certainly, was the impetus behind their actions. We digress. Back to the Goodcat Hotline. We like the idea of upholding ethics, integrity, and social responsibility, so we salute U of A for their efforts in promoting these ideals. We just wish it was a given.

Setting the record straight: In the March issue of LPM, page 23, we incorrectly stated that Friendly House was established in

1922; it was actually founded in 1920. Plácida García Smith served as director of Friendly House from 1931 to 1963. Adam Diaz became president of the board of directors in 1948. We regret the error.

Your thoughts? Tell us what you think. Send your thoughts to editor@latinopm.com 10

Latino Perspectives Magazine

¡ April 2010!

www.latinopm.com

Latino Perspectives welcomes feedback from readers regarding published stories or topics of interest. Please include your name and phone number. Mail letters to Editor, Latino Perspectives, 3877 N. 7th St., Ste. 200, Phoenix, AZ 85014. Or, e-mail letters to editor@latinopm.com.

Editorial mission statement Latino Perspectives creates community, cultivates cultural pride and provokes, challenges and connects Latinos who are defining, pursuing, and achieving the American Latino Dream.

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1.866.MOBILIT Y – ATT. COM – VIS IT A STO RE 3G not available in all areas. Coverage is not available in all areas. See coverage map at stores for details. ©2010 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Family is why we do it all.

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Conversation starters from the world around us

14 LP Journal

News of the political, the social and the bizarre

16Vibe

Arts and antics of an entertaining nature

19 Rincón del Arte

Director/filmmaker Juliette Carrillo

i say ... It makes me sick to my stomach the pain [Brian Authement] and his family are going through.

—Phoenix Councilman Sal DiCiccio regarding the community’s reaction to police officer Brian Authement alleged rough handling of Phoenix Councilman Michael Johnson

They asked how much $$ I’ve raised. I answered ‘enough to buy the E. Valley Tribune.’

image courtesy of xico

—Sheriff Arpaio, via Twitter on March 15; on how much money he’s raised to run for office

Oh wait, your mom is still alive. It’s your dad that passed.

—VP Joe Biden to Ireland’s prime minister, after referring to his still-living mother, “God rest her soul,” and realizing his mistake

page

Virgen de Guadalupe by George Yepes can be seen at Xico in Chandler through May 1

www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

¡!

LP journal

Welcome to “everybody’s hometown” ... but if you don’t speak English, go home!

Adiós, census banner Prescott, home to the infamous Whiskey Row, recently took down a Spanish-language banner that hung from March 1 to March 5 in the downtown area, encouraging its residents to participate in the upcoming census. This after nearly 50 town residents and two city council members questioned its appropriateness. According to Prescott’s Daily Courier, the banner, which spanned Gurley Street, assured its Spanish-speaking residents that the U.S. Census would protect their personal information for 72 years and noted that the census helps get federal money for local hospitals and streets. An English version of the banner still hangs a block away, although it does contain two seemingly offensive words: “Hágase Contar.” Maybe if municipal leaders heeded this advice and did whatever it took to make sure all inhabitants of the tourist-dependent town were counted, it might actually bring in much-needed revenue. The Daily Courier reports council members Steve Blair and John Hanna claimed to have received about 20 14

Latino Perspectives Magazine

¡ April 2010!

calls each from disgruntled Prescott residents. Hey, what happened to “everybody’s hometown”? Isn’t that Prescott’s slogan? Hanna, who personally didn’t like the sign, was quoted as saying, “If you’re here in the U.S. and can’t speak English, you need to go home. If you’re counting them ... you’re saying you’ll do whatever you can to cater to their needs.” Hanna was mostly referring to illegal immigrants, but included all non-English-speaking residents in his comment. Hanna said he’d rather see illegal residents leave than have Prescott get the extra money. Talk about cutting off your nose to spite your face. But Hanna wasn’t finished: “They’re here and using up a whole lot more than $1200,” referring to the annual estimate. Councilman Blair, for his part, didn’t understand the reason for the banner. Not surprising, since the city official apparently didn’t even know the city gets $12,000 in federal money over the next ten years for every resident, English speaking or not. He noted, by the way, “I have nothing against Spanish people.” How about www.latinopm.com

Latinos, Mr. Blair? He also added that English is Arizona’s official language, lest we forget. Then, on March 3, Blair had this to add on his local radio show: “I went to City Hall and I came unraveled today, asking the question, ‘Who authorized that, why did we authorize that, and what reasons do we have to advertise in Spanish when we have visitors coming into this community, and the first thing they see is the Census 2010 sign directed totally at the Spanish community?’” When the Daily Courier asked why he was so concerned about this revelation, Blair explained, “It would seem like we’re a Spanish community rather than an English community.” (Do they sip tea and eat crumpets in Prescott?) He added that most visitors are not Hispanic, something he can definitely count on. Can someone please inform Blair and his compadre that the banner was not intended for the tourists, but rather for local, Spanish-speaking residents? It was also reported City Manager Steve Norwood, in an apparent attempt to save face, said it was his idea to take the $995 sign down.

“I think we replaced it with a much-improved system,” Norwood said, after suddenly realizing there were more effective ways to reach the Spanish-speaking community. Now, instead of a banner over Whiskey Row, the Spanish-speaking community will be placated with t-shirts and other trinkets, courtesy of the U.S. Census office. In the last decennial census, only about 400 Prescott Hispanics returned questionnaires. According to the city’s census liaison Ryan Smith, this was not an accurate representation. Last June, before Blair and Hanna were voted in, Prescott City Council proclaimed they would be “placing special emphasis on enumerating members of population groups traditionally undercounted.” Councilmen Blair and Hanna obviously were not briefed on this proclamation.

Sen. Lopez’s amendment rebuffed When Sen. Linda Lopez offered an amendment to exclude universities and community colleges from SB 1168, she should have threatened a

LP journal “chancla-buster.” The bill expands the restrictions on the ability of political subdivisions to regulate the transfer, possession, storage, licensing, or registration of firearms or ammunition (read: guns on campus). Like an old-school filibuster, but with footwear instead of words, Lopez could have hurled sandals until enough sense was knocked into the heads of our Second Amendment-loving legislators. Instead she sent a stern message to her fellow state lawmakers: “To those of you who vote for this bill without my amendment to exclude community college campuses, please know that you will not be able to claim that you did not know that this bill allows guns on university and college campuses.” She added that, “This bill is a back doorway to allow guns on university and college campuses. Neither the universities or community colleges want guns on their campuses.” The amendment failed to be adopted into the bill that, as it stands, would allow guns on university and college campuses. At press time, the

bill was going through a “third read” vote to pass the Senate and move to the House.

Carbajal’s back in the ring – this time online According to the Phoenix Regional Sports Commission, the Arizona Sports Hall of Fame honors athletes, coaches, and administrators who have made significant contributions to Arizona sports. Not too many individuals have met the commission’s criteria quite the way Michael Carbajal has. Standing only 5 feet 5 inches tall, it may be easy to overlook the man, but it’s hard to overlook his contributions to the sport of boxing and the attention he brought to Arizona, especially a small barrio in the heart of Phoenix. Many of us remember wildly cheering him on during the 1988 Seoul Olympics, pounding our fists on our laps when the controversial decision was made to award him the silver medal and not the gold. What followed was an epic career that helped launch those of other fighters of small stature.

Sure, trouble always seemed to follow the beleaguered champion and alleged member of the 9th Street gang; he even named his business Michael Carbajal’s 9th Street Gym. But it’s hard to deny his accomplishments in a sport that, up to that point, had mostly overlooked small fighters. Like Charles Barkley once famously professed, athletes shouldn’t necessarily be considered role models. Their merits or worthiness should be judged on the field, in the ring, or on the court, where they are trained to become the best at what they do. Carbajal accomplished this while becoming a pioneer in a sport already steeped in tradition. Carbajal, along with Humberto “Chiquita” González, a man with whom he had epic battles, were inducted together into the International Boxing Hall of Fame in 2006. Their initial 1993 fight was the first Junior Flyweight match to headline a pay-per-view event, and it earned Carbajal a onemillion-dollar purse – another first. The bout was named Ring Magazine’s fight of the year. His fights were often in front of national audiences, which garnered a lot of attention for Phoenix, even before Barkley came to town. So it was a little perplexing that, based on the commission’s criteria, he was not selected as one of the four Arizona Sports Hall of Fame inductees. While the four honorees are all admirable choices, each with their own phenomenal career and contributions, it’s hard to top being a four-time boxing champion of the world. The inductees that beat Carbajal to the punch include Bob Baffert, a Nogales native www.latinopm.com

¡!

and three-time national thoroughbred horse trainer of the year; Sean Elliott, the former NBA player and University of Arizona star; Lute Olson, Elliott’s former coach and the man responsible for achieving national prominence for the Arizona basketball program; and Billie Harris, women’s softball pioneer and the first African-American player on Arizona’s first women’s softball team. Instead, Carbajal was left to duke it out in an online battle for the fifth spot in the 2010 class. Among others, his competition includes Curt Schilling and Billy Mayfair, both of whom led the former prizefighter on points when voting closed. As they have for many years, fans will be rooting for Carbajal, a man whose life story reads like a Hollywood script: former gang member turns Olympian, becomes boxing legend, falls downs, gets back up, and retires a champion. The honorees will be recognized during the Arizona Sports Hall of Fame Induction Ceremony on April 8 at 3 p.m. at the Phoenix Convention Center.

Adam Diaz lived a life worth counting On the morning of March 11, 2010, Latino community leaders were holding a press conference about the U.S. Census. Just around the corner, church services were being held for Adam Diaz before he would be laid to rest. The two events were an appropriate pairing. At one event, the message to make sure everyone was counted was being delivered; at the other event, a sermon was being delivered about a man who made his entire life count. Rest in peace, Adam Diaz.

¡ April 2010!

Latino Perspectives Magazine

¡!

vibe

Help HipChicas help the planet

Fun(d)-raising with Friends of Public Radio The Friends of Public Radio Arizona are throwing a fun fundraising party on Friday, April 16, 4 to 9 p.m. at the Arizona Historical Society Museum in Papago Park, 1300 N. College Avenue in Tempe. The theme is !Tequilazona! – celebrating all things Southwestern, including the taste of tequila. But it’s first-come, first-served, and limited to the first 250 guests. Guests can sample premium tequilas by Cruz Tequila, Señor Rio Tequila, and 3 Amigos Tequila at the Open Reception Tasting Expo. Tequila masters will share their secrets and the history of tequila at a Tequila 101 presentation by Santiago Gonzalez, president of 3 Amigos. Tequila Happy Hour will include margaritas, live Latin music by Sonan, and socializing with fellow public radio fans and tequila enthusiasts. Rubio’s Fresh Mexican Grill quick-fire chefs will prepare a four-course Tequila-Paired Dinner, and Luci’s Healthy Marketplace will also tempt. Proceeds will benefit KJZZ 91.5 F.M. and KBAQ 89.5 F.M. Admission is$20 for Expo only, or $40 VIP, which includes Expo, Happy Hour and Dinner. Dress is casual, but get colorful! Tickets and more info at 480-774-8462.

A preteen (‘tween to you hipsters), Latina-themed, online game site is about to launch – with a little help. At www.hipchicas.com, players follow the Hip Chicas, a pop band of five teen Latina role models, on tour of the Americas. They bring awareness about the people, history, and environmental issues being faced at each stop on the tour. The game mixes fun play with a social mission to Help Improve the Planet (H.I.P. – get it?). The game strives to strengthen girls’ cultural, gender, and social identity through ecofriendly content, cool music, multilingual social networking and social responsibility. The company has launched a campaign to raise the money it needs to complete and open its game at www.kickstarter.com, an innovative new fundraising site. People can sign up and make a pledge and perhaps even be a “founding funder” of the site. More than 18,000 parents have registered their daughters, and another 15,000 friends have been invited to join the fun. The Hip Chicas music, key to this girl-power site, has been downloaded over 100,000 times in over 50 countries.

Get more Vibe at www.latinopm.com

El Arte de Los Angeles, currently displayed at Xico in Chandler, highlights the cultural and artistic perspective of our vecinos to the west in the City of Angels. California artists featured in this exhibit include George Yepes, Abel Alejandre, Joe Bravo, Yolanda Gonzales, Maria Kane, Pola Lopez, Heriberto F. Luna, Cici Segula, and Julie Zarate. Each artist brings a unique perspective and impressive skill to the historic downtown Chandler gallery space at 44 S. San Marcos Place. El Arte de Los Angeles runs through May 1. Gallery hours are Tuesday-Thursday, 11 a.m. to 5 p.m., with extended hours on Friday-Saturday, 11 a.m. to 7 p.m. Xico is a multidisciplinary arts organization created in 1975 by a group of local Chicano and Native-American artists to promote indigenous arts and culture through community-based arts programs. Xico is a nonprofit 501(c)(3) organization and is supported through grants from private and public sponsors. For more information about the exhibition or Xico, please contact Gabi Porter at 480-8835875 or by email at gabi@xicoinc.org. La Serenata, by George Yepes

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¡ April 2010!

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image Courtesy of xico

Xico brings in L.A. Latino art

vibe

Founded in 2004,

the American Association of Hispanics in Higher Education (AAHHE) is a vibrant, constructive force for education and its relationships with the corporate, government, foundation, and other worlds. It figures to become the preeminent educational organization to serve Hispanics. At the 2009 annual meeting, it attracted the likes of Henry Cisneros, former U.S. Secretary of Housing, Aida Álvarez, former head of the U.S. Small Business Administration, and Ralph de la Vega, president and CEO of AT&T Mobility, among others, all televised by KLRN, the San Antonio PBS station. Among AAHHE’s founders, two stand out primus inter pares. Loui Olivas is professor emeritus of business at ASU and the mastermind of the long-running annual survey of Arizona business activity. As amply documented by the latest report, Datos 2009: Focus on Arizona’s Hispanic Market, presented by SRP and the Hispanic Chamber of Commerce, it becomes more thorough and valuable each year. Alfredo G. de los Santos Jr. was vice chancellor for student and educational development at the Maricopa Community Colleges between 1978 and 1999 and currently is a research professor of the Hispanic Research Center at ASU. Thus, a major national educational resource was nurtured in the Valley of the Sun. By virtue of what circumstances has AAHHE attained such depth and relevancy in so few years? Philosopher Baruch Spinoza said, “Nature abhors a vacuum.” No other organization was addressing the needs of Hispanics in higher education, nor recognizing Hispanic faculty and higher education leaders.

Miss C? Ma’am? When my comadre Nancy text me, “Lts go 2 chrity cub auction @ Dvls Mrtini,” I responded “Allrgic 2 cats. Cn I writ u a chk?” My ignorance prompted yet another text message: “Duh. Chk ur EM.” Then came the phone call. And that’s how I found out the auction you are organizing will not feature or benefit endangered mountain lions in a preserve or feline sanctuary, but rather bachelor men – cubs – who will “strut their stuff” and be auctioned off to cougars, all in the name of charity. I understand the auction is also the official launch of your new business venture, Cougars & Co. I admire your entrepreneurial spirit and I’m sure single women who subscribe to the cougar lifestyle will surely appreciate your members-only, online networking community. Call me old-fashioned, but do you really, really find the animal metaphors empowering? Opting into the cougar-cub discourse just reinforces the objectification of both men and women, don’tcha think? Plus, let’s face it. The cougar hype does little to confront ageism; it reinforces it. Ay, AARP cardholders sporting R-rated versions of Hanna Montana fashions. A stroll in Cougar Town Scottsdale gives credence to this; so does the popularity of some apparel name brands, like Not your Daughter’s Jeans. Think about it. Now picture your mother wanting to wear your crotch-clutching jeans. Sad, isn’t it? And the hyper-sexed cougar lexicon – “the hunt is on,” “on the prowl,” – glorifies sexual predatory behavior. I’m sure the cubs in the auction are of consenting age, but please! Suddenly older women bidding for

Contact Lola

By Gary Francisco Keller, Ph.D.

Lola's Voicemail: Cubs 4 Charity

Send Lola your comments and ideas to lola@latinopm.com.

AAHHE: created in Arizona by Arizonans

¡!

hunks in the auction block is amusing, and the term “boy toy” gives women agency and a sense of empowerment. Really? Would you want your daughters (if you have any) auctioned off to 50-somethingyear-old men, or to be called, viewed, or treated as “girl toys?” Is this what has become of the women who lived through the sexual liberation of the ‘60s and ‘70s? Oh my. Women who like the cougar metaphor and use it to describe themselves ought to know cougars are considered game animals. In Arizona, hunters are required to present their lion to the Arizona Game and Fish Department for inspection. Also, in the animal kingdom, cougars maintain spatial separation between each other to ensure their survival. In other words, if your cougar friends are hotter than you, and you really want to catch a cub, you better go barhopping alone. If these separations are not maintained, mountain lions kill each other. It’s the survival of the fittest, my dear. So, there goes the cougar sisterhood. But, I forgot; that’s part of the allure, the wild dating jungle. Also, in the animal kingdom, the felines in question communicate through scrapes and fecal mounds, and purr, meow, hiss, growl, spit, and scream. Wild indeed. Even Demi Moore seems to partially agree with me. She recently told Harper Bazaar she hates the term cougar because “it has become so distasteful.” Qué novedad. She now prefers the term “puma” because it’s more elegant and has a sweeter quality. Very funny. If you see her, please tell her that a puma, cougar, mountain lion, and catamount are all the same thing. Oh – and one last thing. I hope your Cougar friends never run out of spending money. Because, have you heard the joke, “What do you call a cougar without a Nordstrom charge card?” Not funny. Buena suerte, Miss Cougar.

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¡ April 2010!

Latino Perspectives Magazine

Pocho keen ¡!

vibe

Like peachy keen, pero different The days of comunidades vibrantes Lately, Pocho Keen has been missing

Do you have something pocho, peachy or keen to say? Send it to pochokeen@latinopm.com.

Contact Pocho Keen

some of the ways of the old world. Mingling with others in mercados and centros, where people gathered freely and willingly, exchanging goods and services while swapping tales and sharing updates on la familia. For quick fixes I travel to the Avenues, the area of Phoenix that real estate agents tell newcomers to never venture past. I splurge at taco trucks and chase down paleteros selling my favorite Mexican ice cream. I sometimes join conversations to improve my Spanish and more often than not, I am invited to weddings and quinceañeras. Really. I hit the farmers markets, too, and as much as I like them, they’re just not the same. I need to smell a pig roasting, I suppose. When visitors come to town, I take them to Phoenix Ranch Market if we don’t actually go to Mexico. Lately it’s been more for safety reasons than convenience. (Aye, chihuahua, what has happened to you, my beloved estados unidos!) Mexican grocery stores, along with carnicerías, dulcerías, taquerías – anything ending in ería – are filled with people that like to be around other people. Sure, they are shopping for life’s essentials, but they also like the hustle and bustle and the excitement it brings. That may explain why, when many recent

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¡ April 2010!

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immigrants gather, they tend to do it in the front yard. They want to be where the action is, even if it involves a bullet or two. That may be unappealing to some, but it’s what most Americans did before sequestering themselves away in backyard patios. Typically when we gather, it’s usually at HOA or other neighborhood association meetings aimed at keeping our “communities” prim and proper. It’s all very nice of course, but at what cost? Maybe we need to go back to our adventurous and rugged roots of the West (sans the bullets) and bring the party back to the front of the house. Maybe we can learn from our neighbors to the West. Most trends in America, after all, do tend to originate on the coasts. One that is making its way from the West Coast, from the barrios of East Los Angeles, for example, might just have a positive impact on us here in Arizona. In some areas of the Valley, it already has. Urban retrofitting in California provides us with a glimpse of how our own neighborhoods may soon take shape. Mexicans and other immigrants are refitting their homes and surroundings to best match the way they are accustomed to living. Pockets of brightly colored houses will increasingly dot the landscape, accompanied by the aroma of roasting corn and sizzling carne asada wafting in the breeze. If you join the party, the oompah sounds of the tuba might even start to sound good, too. But after all, this isn’t really a foreign concept. America was once just like this. The details in the scenario may be different, but the feeling of community was just the same.

AAHHE: created in Arizona by Arizonans continued from previous page The AAHHE birthing is instructive. During its first lustrums, it was the Hispanic Caucus of the venerable American Association of Higher Education (AAHE), and when the mother graciously fell on her sword as her final purification rite, the infans noster emerged weaned and fully equipped. A cautionary tale: Take not lightly the Hispanic force. The academic convention has been out of noblesse oblige to “accept” Hispanics as tokens. If they fill the till with memberships, maybe “upgrade” them to sideshows, even as their own original purposes may have gone awry. AAHHE (http://aahhe.org) is a fullservice provider. The dynamics that truly stand out include: 1) Networking. Hispanicfocused faculty across numerous disciplines can network and interact with each other in a way difficult, if not impossible, elsewhere; 2) Institutional support. Ever-increasing numbers of Hispanic presidents and senior administrators strongly support it. AAHHE has over 200 institutional memberships and is really succeeding in helping more Hispanics achieve senior-level positions; 3) Attention to STEM. Science, technology, engineering and mathematics get attention. Rice University Professor Ricardo Tapia participates, and he is the only Hispanic member of the National Academy of Sciences; 4) Recognizing achievements. AAHHE has solid award programs and its celebrated Tomás Rivera lecture program (named for the first Chicano CEO of a University of California campus) recognizes Hispanics. 5) Increasing the pipeline. The Latino/a graduate fellows program is awesome, with strategic guidance in completing a doctorate, job hunting, and interviewing and oral-presentation skills. It helps students write for academic journals, including publication partner The Hispanic Outlook in Higher Education. The Educational Testing Service (ETS) is another partner with an outstanding dissertation competition and a student success institute; 6) Community colleges and the corporate sector. Last – not least – community colleges, the key to expanding the pipeline. They are a meaningful presence. Businesses are supporting AAHHE, financially and with speakers. Again, I see the magisterial handiwork of founders de los Santos and Olivas!

rincón del arte

¡!

Super Chica

Juliette Alexandra Carrillo, theatre director, filmmaker

Los Angeles

What would you tell someone who is interested in pursuing a directing career? Work very, very hard to figure out what is

Directing since: 1987

unique about you as an artist. Then do the work. A lot of it. All the time. Everywhere.

Education: UC Santa Cruz,

Have you ever written a play? Little ones, but I’ve written a few short screenplays and a fulllength screenplay, which I hoping to produce this year. If you are interested in my screenplay, see my website: www.superchicasmovie.com.

Originally from:

BA Theatre Arts; Yale School of Drama, MFA Directing; American Film Institute, graduate, Directing Workshop for Women

Personal Influences: Joanne Akalaitis,

The Glass Menagerie

Julie Taymor, Mark Wing-Davey

Your signature work: Developed the world

by Tennessee Williams

premiere of Lydia by Octavio Solis at Denver Center Theater Company and went on to two more productions at Yale Repertory Theatre and the Mark Taper Forum. Ran the Hispanic Playwrights Project at South Coast Repertory from 1996 to 2003, where I directed the world premiere of References to Salvador Dali Make Me Hot by José Rivera (screenwriter of “Motorcycle Diaries”) and the West Coast premiere of the Pulitzer Prize winner, Anna in the Tropics by Nilo Cruz.

Directed by Juliette Carrillo Herberger Theater Center 222 E. Monroe Street Downtown Phoenix March 25 – April 11

Notable theatre companies you have worked with: Seattle Repertory, Actor’s Theatre of Louisville, New York Theatre Workshop, Mark Taper Forum, and The Women’s Project, just to name a few.

What kind of plays do you like to direct? I’m attracted to a wide variety of diverse styles, both comedy and drama, but I guess the common denominator would be visual, theatrical worlds, poetic language, complex psychological relationships, and emotionally moving work.

Set in the 1930s in a small tenement apartment in St. Louis, The Glass Menagerie weaves the Wingfield family’s lives into “a heart-stopping dance of hopes pursued and dreams betrayed.” Considered by many to be Tennessee Williams’ greatest play, It is a story of longing and love that has touched theatergoers for generations.

doing work that has been done a million times. Getting to do Tennessee Williams for the first time and making this play accessible to a modern audience.

photo by tim fuller

What piqued your interest to direct Arizona Theatre’s production of The Glass Menagerie? The challenge of

Tickets: 602-256-6995 or www.arizonatheatre.org

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Happenings at Phoenix Art Museum Ansel Adams: Discoveries

Anaya says Embrace your Superwoman By Catherine Anaya

image courtesy of phoenix art musuem

Early in my career I was told, “The

On view now through June 6, Ansel Adams: Discoveries is an unmatched exploration of the beloved photographer’s personal archives. Drawn from the Center for Creative Photography, this never-before-seen exhibition features Adams’s most popular images and lesser-known works, along with rare archival materials that offer new insights into the master photographer’s celebrated career and iconic photos. “What separates Ansel Adams: Discoveries from other Adams exhibitions is the richness of the materials mined from the Center for Creative Photography,” commented Rebecca Senf, Norton Family Curator of Photography, Phoenix Art Museum, and Adams scholar. “Visitors will leave in awe of the dramatic beauty of Adams’s powerful photographs and with a deeper understanding of his artistic process, his varied production techniques and the charismatic personality behind the camera.” More than 120 prints and dozens of supporting documents are presented in six groups: little-known early work made by Adams in his teens and 20s; photographs from the American Southwest, including a special look at Moonrise, Hernandez, New Mexico, 1941; prints of national parks, made to celebrate America’s wilderness places; a number of architectural views Adams made throughout his life; an exploration of Adams’s color photography; and a look at Adams’s influential role as a teacher. For admission information and a complete exhibition calendar, visit www.phxart.org.

longer you’re in this business the more cynical and jaded you become.” But for me, in the 20 years since I first started in television news, it’s become the complete opposite. Just a few weeks ago I nearly broke down in the middle of a newscast listening to a young woman’s horrific description of watching her young husband gunned down in front of her. Just a few months ago I did break down in the middle of a newscast talking about my personal connection to a story I did on a woman reclaiming her life after random gunfire left her in a wheelchair. Each time I have to report about violence against a child I want to hold my two kids even closer. I’m not afraid to show emotion. I’m passionate. I’m compassionate. I’ve led a very challenging life. I can relate to a lot of what I have to report. I used to wonder why I was constantly being tested. Now I see those challenges as badges of courage and a testimony to my strength. If I communicate and connect when I deliver the news each night, I’d like to think it’s because I’ve lived many of the stories I’m reporting. I feel better able to connect with people and tell compelling stories because I do know what it’s like to grow up without money, in a divorced home. I do know what it’s like to grow up surrounded by drugs and a cycle of teen pregnancy. I do know what it’s like to lose a job, collect unemployment and disability. I also know how to pick myself up, dust myself off, and turn obstacles into opportunities. It’s why I’ve taken up motivational speaking. I’m brutally honest about my experiences and unafraid to share them, because I find the more truthful we are with each other, the more we find we have in common. Each time I speak, I’m overwhelmed

by the response I get, mostly from women, who appreciate hearing they’re not alone. We thirst for the empowerment we get from one another. We are often so busy carrying the weight of the world on our shoulders, juggling multiple personal and professional tasks, that instead of cheering at accomplishing 99 of them, we often end up berating ourselves for not accomplishing 100. We’ve grown up hearing about Superman, but it’s about time we celebrate Superwoman! I am a super woman! It’s taken me a long time to admit and embrace that. For years I’ve juggled a career while raising two children and staying active, both physically and in the community, stretching myself so thin I stopped giving myself credit for what I do – rather than what I don’t. With so many women telling me they feel the same way, I was inspired to start a group called The Sisterhood of Superwomen. We have lunch once a month at only locally owned restaurants so the money we spend stays in the community. Because we care about philanthropy and giving to those less fortunate, we choose a different charity a month to support. In a few short months, we’ve grown and continue to grow. The sisterhood is making a difference with endless potential. I’m grateful for the support this magazine has given me through the years and I look forward to giving back even more with this monthly look at the issues important to you. If you have something you’d like me to write about, please let me know. We’re in this together! Anaya is a three-time Emmy award winning journalist and CBS 5 News anchor. She’s also a monther, motivational speaker and marathon runner. Reach her at canaya@kpho.com www.latinopm.com

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The core of the economy By Rosa Cays

ou can see it and feel it around the Valley: restaurants, farmers markets, and other new local businesses opening

No city can prosper with corporate giants alone. Small businesses are the community’s underpinning, so to speak, and

and bringing vitality back to abandoned city blocks. It could mean

keep the money local and create jobs. Shop at the little bakery in the

the economy is finally turning around, or that something is in the

barrio, and instead of your money going to corporate headquarters

air. Hope, maybe; or more entrepreneurs simply wanting to be

in Texas, it stays right here in Arizona. If the baker buys her lemons

part of a thriving community. Small businesses have this effect,

from a farmer in Queen Creek, sells her unique tres leches cake to

you know. They may not be big, but what they achieve is huge.

locally owned bistros, and contracts her packaging designs out to the

Not only do they make a community flourish at street level,

graphic designer/customer down the street, it becomes a win-win-

small businesses also sustain local economies, drive innovation,

win collective of commerce. As small businesses work together, their

and increase our competitive edge. Did you know that more

interconnectivity brings other businesspeople, consumers, neighbors

than half of Americans either own or work for a small business?

and visitors into the mix, reinforcing the foundation. It’s that give

They also create 60 to 80 percent of new jobs in this country.

and take that is at the core of economics, ¿verdad?

Next month, National Small Business Week will recognize the

To have your own small business, to be your own jefe is an

estimated 29.6 million small businesses in America for their

American Dream, but it’s not easy. And to be successful at it

contributions to the economic well-being of the United States,

takes dedication, passion, creativity, integrity, business acumen,

despite the recession.

determination, diligence, even resourcefulness – or a really

In Arizona in 2008, small business income totaled $14.2 billion. Two years before that, small businesses in this state

strong dose of any of the above y más. The small business owners profiled here have what it takes to

employed more than 2 million people and paid out more than

be their own jefe. They all happen to be interconnected somehow,

$85 million in payroll, according to the U.S. Census. That’s a lot

contributing to each other’s success, not just the local economy’s

of local financial stimulus. When currency is re-circulated over

success. Together, these five small businesses roughly bring in

and over, it creates up to 75 percent more tax revenue for the

$10 million dollars in annual receipts – not bad. A nice chunk of

community and state.

change for the community.

Latino Perspectives Magazine

¡ April 2010!

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2010 Tax Foundation’s State Business Tax Climate Index (SBTCI)

How does Arizona stack up?

Rank for Fiscal Year 2010:

The SBTCI is designed to measure the competitiveness of states’ business tax climate. It places 112 variables into five component indexes: Corporate Tax Index, Individual Income Tax Index, Sales Tax Index, Unemployment Tax Index, and Property Tax Index. The total score for each state is calculated based on the scores on these indexes.

PASSION Joe Ray President/Creative Director, Estudio Ray Artist Joe Ray exemplifies passion and creativity in his own

painting and printmaking, but also in the strategic branding he produces at Estudio Ray. Established in 1985, Estudio Ray is a strategic and creative branding company that has left its mark on many local labels, including Oro Verde Products and Mi Ranchito’s Sabores product line. Estudio Ray has weathered the tough economy and recently received accolades from national peers in Package Design Magazine. Ray believes the misconception that Latinos just do business with other Latinos is dissolving, but he also believes that it’s healthy for Latinos to support Photo by Shelley Valdez

each other in the community. His boundless enthusiasm – which is what we mean by passion – can be heard in his voice when he talks about his approach to business, specifically business in Arizona. “Arizona is the arena!” says Ray. Ray grew up near Parker, Arizona, and moved to Phoenix in 1978. His artwork conveys a bicultural perspective, and a passionate one at that.

Joe Ray

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¡ April 2010!

Latino Perspectives Magazine

int egrity

Frank Fierro President Leticia Fierro VP, Oro Verde Products Frank Fierro credits his business success to honesty. He says

his word is “golden.” Karl Eller would probably like doing business with Fierro. He’s the founder and namesake of the College of Management at University of Arizona, who regards honesty as “a businessperson’s most important asset.” In 2002, Fierro and his sister Leticia founded Oro Verde Products, nopales, nopalitos and salsas made out of the prickly pear cactus and sold by local grocers. The siblings were inspired by their late father’s garden of nopalitos, which he harvested and shared with family and friends. Fierro markets the products, spending much of his days on the road, while Leticia oversees the operations at their Tolleson facility. The learning curve for the entrepreneurial siblings was challenging, especially in this hard market with such a unique product. But they have stayed the course and vow to make nopalitos an everyday staple. Fierro feels Oro Verde was built on integrity and the belief in treating everyone with respect and kindness. He is proud of their work and especially proud to provide employment for others. He says, “Latino businesspeople need to work together and support the community.”

How does Arizona stack up?

31 7 26

Business costs Index based on cost of labor, energy, and taxes

Economic climate

Reflects job, income, and gross state product growth as well as unemployment and presence of big companies.

Latino Perspectives Magazine

¡ April 2010!

www.latinopm.com

Leticia Fierro and Frank Fierro

2009 Forbes Best States for Business Forbes Best States for Business factors in 33 different points of data to determine the ranks in the six main areas listed below. Business costs that include labor, energy, and taxes are weighted the most heavily. It relies on nine different data providers. Moody’s Economy.com is the most utilized resource.

14 38

Labor

Measures educational attainment, net migration, and projected population growth

Growth prospects

Reflects projected job, income, and gross state product growth as well as business openings/closings and venture capital investments.

45 47

Overall rank:

Regulatory environment

Measures regulatory and tort climate, incentives, transportation, and bond ratings.

Quality of life

Index of schools, health, crime, cost of living, and poverty rates.

How does Arizona stack up?

16 3

Top personal income tax rates

Adjusted unemployment taxes

2009 Small Business and Entrepreneurship Council’s Small Business Survival Index Among the 36 costs/factors included in the index are taxes, various regulatory costs, government spending, property rights, health care, and energy costs, and other major government-imposed or government-related costs affecting small businesses and entrepreneurs.

Overall Rank

Top individual capital gains tax rates

Top corporate capital gains tax rates

Number of healthcare mandates

Per capita state and local government expenditures

(2006-2007)

dilige nce

George Mendez President David Mendez VP, G. Mendez & Company

Ask George Mendez what characteristic best describes him as an

entrepreneur, and he’ll tell you he’s tireless. We prefer to think of it as diligent. Jim Collins, former faculty member at Stanford Graduate School of Business and co-author of the classic book Built to Last (translated into 29 languages), says, “The real path to greatness … requires simplicity and diligence.” And it is diligence that has been the key to Mendez’s business success. He and his son David have been running G. Mendez & Co., a successful custom brokerage firm, for three decades in Nogales, Arizona. George, who served on the board of directors of the Fresh Produce Association of the Americas and was instrumental in forming the National Mango Board, says his greatest challenge has been dealing with an alphabet soup of U.S. government entities (i.e., USDA, FDA, etc.), but he’s learned over time that “it’s better to be cooperative than adversarial.” Oro Verde Products is a client of G. Mendez & Co.

George Mendez www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

Arizona numbers 496,624 107,490

Small employers in 2006 (500 or fewer employees for manufacturers; 100 or fewer employees for wholesalers, and $7 million or less in annual receipts for most other types of businesses.)

Small businesses

389,134

Small employers and nonemployers Source: SBA Office of Advocacy

Nonemployers in 2007 (businesses with no paid employees; most are self-employed individuals.)

Small employers accounted for Source: SBA Office of Advocacy

35,104 Hispanic owned businesses 2002; latest data available

Source: U.S. Dept. of Commerce, Census Bureau

97.4% of Arizona’s employers, and 48.8% of its private sector employment (2006)

det e r mination Robert Murillo CEO Rudy Murillo VP, Mi Ranchito™ Mexican Food Products Robert Murillo is a determined and very

passionate businessman who strongly believes “we need to learn how to stand united as Latinos in business.” He and his brother Rudy carry on a family tradition established back in 1960, when their parents opened Mi Ranchito restaurant. It evolved into a corn tortilla chip manufacturing company in 1977 when their father Pancho couldn’t find chips he liked well enough to serve at Mi Ranchito. Murillo now owns the company with his brother Rudy. Joe Ray designed the packaging for their Sabores product line. In the early ‘90s, with 50 employees and supermarket managers in their court, business was doing well. “The managers felt there was value in supporting local manufacturers,” says Robert. But two years later, mergers and acquisitions and stores carrying more national labels changed business for the Murillo brothers. Murillo was determined to get his business back. With a tip about opportunities with the state’s penal system, Murillo tracked down the distribution company that handled its food inventory and partnered up with them. Now he does more business with the state. 28

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The Greater Phoenix Chamber of Commerce chose the Murillo brothers as the 2001 Businessmen of the Year, a proud accomplishment. In addition, Robert and Rudy were honored with the Minority Manufacturer of the Year 2009 MED Week Award, recognizing them for their outstanding achievement as a minority business enterprise. Robert Murillo also co-founded the United Latino Business Coalition in 2001 with Ray Gonzales.

Rudy Murillo and Robert Murillo

inge nu ity

José Bautista President, Azteca Market take risks. It is this ingenuity that has taken him from one business venture to the next. “Risk brings out the ingenuity and resourcefulness [that] insures the success of enough ventures to keep the economy growing and secure,” said the late Robert R. Updegraff, aka Robert Rawls, business and personal advisor to top management teams for over 40 years. Bautista’s ingenuity has spurred him to take a few risks in business, and Azteca Market is his latest venture. In 2005, he opened Azteca Grill in Prescott Valley, Arizona, where he has lived for 15 years. He sold the restaurant and opened a carnicería – then he sold it. One day as he was driving to Phoenix to pick up fresh tortillas, fresh queso, and some “good” salsa, Bautista realized the need for something more than a carnicería in his community. He didn’t want to have to drive a couple hours south just to get quality, authentic Hispanic groceries, especially with options, and he was sure many others

National numbers Small businesses

in his small town likely felt the same way. With that simple thought, he opened Azteca Market in 2007 in Prescott Valley. Honored as Yavapai County’s 2007 Hispanic Man of the Year, Bautista sells Oro Verde nopalito products in his grocery store.

Photo courtesy of Alianza Spanish Weekly

José Bautista is a man de recursos who is willing to

Lourdes and José Bautista

total 29.6 million

Hispanic-owned businesses

represent 99.7% of all employer firms

total 1,573,464

hire 40% of high tech workers

grew at three times the national average from 1997 to 2002

employ over 50% of private sector workforce

(Latest available data U.S. Census 2002. Source: SBA Office of Advocacy, Sept. 2009)

Source: SBA Office of Advocacy, Sept. 2009

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¡ April 2010!

Latino Perspectives Magazine

Join us for a tribute to

Anna Marie Ochoa O’Leary • Carmela Ramirez Barbara Rodriguez Mundell • Plácida García Smith • Alice Ocampo Quesada Dora Ocampo Quesada • Julia Cuesta Soto Zozaya

Wednesday April 28

Phoenix Art Museum • 5:30-8:00 Live music • appetizers • no-host bar

Sponsored by

36Movin’ Up

Professionals on the move

39Entrepreneur Linda Oviedo is thinking globally and thinking ahead

41 Briefcase

The latest from AZHCC’s president and CEO

47Career

A home-based business could be a good idea, in the right circumstances

Movin’ Up AZHCC honors business & community leaders

Lisa Urias and others to be honored at AZHCC’s annual gala on April 17 at the Downtown Sheraton

www.latinopm.com

The Arizona Hispanic Chamber of Commerce (AZHCC) announced the winners of their 52nd Annual Black & White Ball and Business Awards. Woman of the Year goes to Lisa Urias; Man of the Year is Mario E. Diaz; Molera Alvarez Group is Entrepreneur of the Year, (managing partners are Jaime Molera and Ruben Alvarez); American Express was chosen as Corporation of the Year, and Hon. Raul Castro will receive the Arizona Legacy Award.

¡ April 2010!

Latino Perspectives Magazine

¡!

movin’ up

Flores is HPAC Man of the Year

Ortiz to exec direct One Voice

The Hispanic Professional Action Committee (HPAC) has chosen Dr. Roy Flores, chancellor of the Pima Community College (PCC) District since 2003, as Man of the Year. Recognized for his outstanding contributions to education with PCC, Dr. Flores was also chosen as one of five top leaders in higher education in The Hispanic Outlook in Higher Education Magazine in the November 2009 issue.

The One Voice Community Center board has selected Ernesto Ortiz as their new executive director. One Voice serves as a cultural focal point uniting LGBT individuals and provides educational, social, and wellness programs.

CPL announces Class of 2010 The Center for Progressive Leadership has announced the CPL Arizona Political Leaders Fellowship Class of 2010, comprised of 40 community professionals from the public, nonprofit and private sectors. Among this year’s fellows are Wendoly Abrego, Hector Espriu, Jean Moriki, Natalie Luna Rose, Angel Sanchez, and Emily Verdugo-Aldrich.

Armijo joins Prudential

Roy Flores

PBA promotes Leyvas Sam Leyvas was recently promoted to associate executive director of the Professional Beauty Association (PBA), a national trade organization representing salons and spas, distributors, manufacturers, and licensed professionals.

Alisa Armijo is the new agency recruiter for Prudential’s Southwest region. Prior to working in the financial services industry, Armijo was a television news anchor/ reporter and producer in cities across the Southwest. She also served as VP of the Association of Latino Professionals in Finance & Accounting (ALPFA), and as chair of Women of ALPFA.

Banegas appointed to MIHS governing council Tony Banegas, program officer with the Arizona Community Foundation and Honorary Cónsul of Honduras in Arizona, was appointed to the Governing Council of the Maricopa Integrated Health System’s Family Health Centers in February.

Latino Perspectives Magazine

¡ April 2010!

Pérez appointed to prestigious boards Carlos Vélez-Ibáñez

Vélez-Ibáñez honored by AAHHE ASU Professor Carlos VélezIbáñez received the Outstanding Support of Hispanic Issues in Higher Education Award, presented by the American Association of Hispanics in Higher Education (AAHHE). The award is given to an individual in the community who has demonstrated outstanding accomplishment and support of Hispanic issues.

LULAC honors educators The 21st Annual LULAC Council 1057 Educational Awards & Scholarship Banquet honored people, businesses, and organizations bettering the lives of young people through education. This year’s honorees were Brenda Even, Robert Gugino, Sylvia Lee, Augustine Romero, Frank Valenzuela and the Walgreens Corporation. Congressman Raul Grijalva and Arizona Attorney General Terry Goddard received special recognition for their work in bettering the lives of young people.

Phoenix Biz Journal’s 2010 40 under 40

Alisa Armijo

On the Move? 36

and have made significant contributions to the Valley’s overall quality of life have been chosen for this year’s Phoenix Business Journal’s 40 under 40. Honorees include Ricardo Cortazar, Leticia de la Vara, Julio Herrera, Ernesto Ortiz, Amy Terreros, and Christa Torralba.

www.latinopm.com

Community leaders who have achieved impressive milestones in their businesses and careers

Gabriel Pérez, the first Hispanic director of the Phoenix VA Health Care System, has been appointed to four prestigious posts for 2010: national president and chairman of the board of the National Forum for Latino Healthcare Executives (NFLHE); the National 20 member Board of the Institute for Diversity in Health Management, an affiliate of the American Hospital Association; the Arizona governor’s team to represent the state at the 2010 “Returning Service Members, Veterans and their Families” Policy Academy sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA) in Washington, D.C.

Bernal is Young Leader of the Year The United Way Young Leaders Society named Dr. Jesus Bernal of Tucson as corecipient of the Young Leader of the Year Award for his extraordinary leadership and commitment to community service in the areas of education, income, and health. Bernal is a chiropractic physician and community health educator, and hosts a weekly health-tip talk show on a Spanish radio station.

E-mail new jobs, hires, promotions, or honors to movinup@latinopm.com.

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Global forward thinker Linda Oviedo, president and CEO of Green Marble Development Group Entrepreneurialism is in Linda Oviedo’s blood and Mother Earth is her inspiration. Before she founded Green Marble Development Group (GMDG) last fall, she headed up Global Partnerships and Alliance Consulting. Her vast academic accomplishments include an award from the National Science Foundation, Woodrow Wilson Fellowship; she also established the Hispanic Honor Society at Arizona State University West in 1994. She received her master’s degree in city planning from Massachusetts Institute of Technology (MIT), specializing in international development and regional planning; she completed her Ph.D. in environmental design and planning at ASU in two years. Dr. Oviedo has just gotten started.

Elevator pitch:

Green Marble Development Group is an international development company with a bold, sustainable development agenda. We provide forward-thinking vision to industry, government, nonprofit organizations, and academia interested in developing strategic sustainable projects and programs worldwide. We target five strategic economic sectors: business development, tourism, education, and energy. The key to our clients’ global success is our unique proprietary consulting methodology and services coupled with our distinguished strategic partnership-alliance building power and team of interdisciplinary and multidisciplinary global consultants, which provide our clients access to broad human, intellectual, and economic capital resources to advance their initiatives, thereby endowing them with a distinctive global competitive advantage.

In one words your life as an entrepreneur: Breathtaking. Company you admire most and why: More than a company, I admire small business owners that have the courage to risk and to create a service or make a product, especially the enterprising women, men, and children of Mexico, labeled street vendors rather than entrepreneurs, who create their own jobs. I respect small business owners on both sides of the U.S.-Mexico border who begin with a dream to grow, become selfsufficient, and contribute to economic and social development of our community and the world.

Book that has most inspired you: The Alchemist by Paulo Coelho

Historical figure you would like to meet: Moctezuma II, as he created one of the greatest and most advanced civilizations in the Western Hemisphere while confronting many historically altering challenges during his lifetime.

Favorite aspect of owning a small business: d The freedom to create, influence, and contribute to key aspects of social, economic, and political development that I feel passionate about, especially in Mexico and our Latino community.

Advice to others wanting to open their own business: It brings forward your best qualities and your weakest points, giving you a chance to truly know yourself and others. It is a golden opportunity to live your life to its full potential.

Adjustments made in the past year to weather the current economic climate: We all know the old cliché, “When life gives you lemons make limonada.” Well, I am in the process of making the best limonada I have ever made. GPAC is my lemon tree of knowledge and experience and GMDG is poised to be my best lemonade.

Company info and website: Green Marble Development Group, LLC PO Box 26595, Tempe, AZ 85285 480-512-2783 www.greenmarblegroup.com

Suggest an entrepreneur

Send your information to editor@latinopm.com.

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¡ April 2010!

Latino Perspectives Magazine

Ask the pros... Jeffery Hernandez

Adrian P. Fontes

Law Offices of Adrian P. Fontes, PLLC

The Law Office of Jeffery J. Hernandez 7047 E. Greenway Pkwy., Suite 140 Scottsdale, AZ 85254 480.624.2765 • fax 480.991.0920 www.arizonalawonline.com jjhernandez@az-law.net

If someone dies as a result of someone else’s negligence, who has the right to sue for wrongful death?

Arizona Revised Statute §12-612 specifically allows a wrongful death action to be brought “by and in the name of the surviving husband or wife, child, parent or guardian, or personal representative of the deceased person for and on behalf of the surviving husband or wife, children or parents, or if none of these survive, on behalf of the decedent’s estate.” Legally adopted children are included in this definition; however, siblings, step-children and ex-spouses are not. The law allows only one plaintiff and one judgment in a wrongful death action. The statutory plaintiff represents all other beneficiaries who have a legal right to be compensated for their loss resulting from the victim’s death. Importantly, the statutory plaintiff and his/her lawyer owe a fiduciary duty of care to protect the rights and interests of all beneficiaries who may seek to assert their claims.

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My girlfriend is not a legal resident. She is worried that if she gets caught, she will be immediately deported. I think the government might want to prosecute her and put her in jail. Who is right?

Don’t think that if you are here without permission, and you get caught, that you will be immediately deported. Under Federal law, depending on your background, you could get from 2 to 20 years in prison, just for being here illegally. This is a harsh reality that few attorneys deal with regularly. Importantly, this is a criminal law issue, not an immigration law issue. Understanding this difference, and getting advice from an attorney who understands the law in this area could be critical if she is ever arrested.

The suggestions and opinions of the advertisers on this page do not necessarily reflect the views of Latino Perspectives Magazine

Latino Perspectives Magazine

¡ April 2010!

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¡!

AZHCC on the rise By Armando A. Contreras

Arizona Hispanic Chamber of Commerce?” it’s sometimes hard to know exactly where to start. While I am building upon a rich and proud foundation that dates back more than 60 years, I can honestly say, and often do, that today’s AZHCC is “a chamber on the rise.” I was hired as the president & CEO of the organization less than a year ago. In the past several months, the chamber also has elected a new chairman, Izzy Gonzalez of US Bank, and several new board members. I have hired an almost entirely new staff as well. While each of us brings fresh ideas to the table, one thing we all have in common with our predecessors is a passionate commitment to serving our community. As the person overseeing the day-to-day operations at the AZHCC, I am convinced that our commitment to our mission must be evident in everything we do, whether it is our longstanding events or our newest initiatives. For instance, projects like our 52nd Annual Black & White Ball and Business Awards, the El Torneo de las Conexiones Golf Tournament, MED Week, and DATOS: Focus on the Hispanic Market have all helped to build the AZHCC’s venerable reputation over the years. Yet, we are committed to making these events even better. At the same time, the recently inaugurated Small Business Empowerment Series, the first-of-its-kind DATOS Forecast report (a combination economic forecast and policy recommendation white paper), and our aggressive new push to expand the chamber’s membership by providing a wide array of new and improved services are all part of our organization’s determination to take the AZHCC to the next level and serve as a model for chambers of commerce nationwide. If you’re unfamiliar with what we do as the state’s leading advocate for Latino-owned small businesses, here’s a quick overview of what the AZHCC has to offer:

Black & White Ball and Business Awards This year marks the 52nd anniversary of the Black & White Ball and Business Awards on April 17, 2010 at the Sheraton Phoenix Downtown. The theme we

Photo by Andrea Contreras

Whenever I am asked, “So, what’s new at the

Chris Sandoval, left, in conversation with Armando Contreras

selected for the annual gala is “Bailando al Éxito” because we believe that our organization – and more importantly our community – is on the path to even greater success. A least 1,000 people will be on hand for the 2010 Black & White Ball, including Gov. Jan Brewer, Attorney General Terry Goddard, Phoenix Mayor Phil Gordon, Phoenix Council Member Michael Nowakowski, Phoenix City Manager David Cavazos, and hundreds of other business, political, and community leaders. The Black & White Ball also features our live scholarship fundraiser, dinner, dancing, live music, and a new twist for the event, a ballroom dance contest featuring professional dance instructors paired up with a representative of each of our major corporate sponsors. It’s our own nonsanctioned, unofficial version of the famed television series Dancing with the Stars, Arizona Hispanic Chamber style. www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

ÂĄ!

briefcase DATOS: Focus on the Hispanic Market

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Latino Perspectives Magazine

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Another admired project for the AZHCC over the years has been the publication of the highly regarded DATOS: Focus on the Hispanic Market. The 2010 edition of the report marks its 15 th anniversary. The study is researched and compiled by a skilled team of W.P. Carey School of Business graduate students at Arizona State University under the supervision of Dr. Loui Olivas, ASU professor emeritus. Dr. Olivas is recognized nationally as an expert on Hispanic market trends. DATOS: Focus on the Hispanic Market (2010) will be released on November 17 during our annual breakfast gala presentation at the Sheraton Phoenix Downtown. Sponsored by SRP for three years running, last yearâ&#x20AC;&#x2122;s event drew more than 800 business and community leaders. Emceed by Telemundo anchor and reporter JosĂŠ Ronstadt, the breakfast featured a keynote presentation by Miguel Almaguer of NBC News. The DATOS report has also inspired a spin-off event, DATOS Tucson, which will be held in Tucson on May 6, and a new publication called DATOS Forecast. The first DATOS Forecast was released in February at a capitol press conference. DATOS Forecast is aimed at providing the community with the AZHCCâ&#x20AC;&#x2122;s predictions on how economic conditions this year are likely to impact the Latino community, while also providing a series of recommendations designed to influence public policy development among private industry leaders, as well as the elected and appointed officials who represent us. For too long, decisions that affect the Latino communityâ&#x20AC;&#x2122;s economic wellbeing have been made with little input from Latino leaders, business owners, and consumers. DATOS Forecast will serve as our statement about the role the Latino community wants to play in shaping the future of the state and national economies.

El Torneo de los Conexiones Our 2010 golf tournament is slated for September 29 at Ocotillo Golf Resort in Chandler. The event is an important fundraising opportunity for the AZHCC (part of the proceeds go to help sustain our college scholarship program), as well as a highly anticipated networking opportunity for business leaders statewide. AZHCC board member Ricardo Cortazar is chairing the organizing committee this year and promises that the event will be better than ever. Foursomes are already being sold to last yearâ&#x20AC;&#x2122;s defending champion, DeVry University.

MED Week MED Week stands for the Minority Enterprise Development (MED) Week. The annual breakfast ceremony and awards event recognizes minority business achievement statewide and is hosted annually by the AZHCC and the Arizona Minority Business Enterprise Center (AMBEC). AMBEC is a federally funded agency operated by the Arizona Hispanic Chamber of Commerce Foundation and dedicated to fostering the establishment and growth of minority-owned businesses statewide by means of specialized training, consulting, and businessto-business networking activities. It focuses on assisting companies that earn $500,000 or more in annual revenues. Several AZHCC members have benefited from the program over the years. The deadline to nominate a small business for this yearâ&#x20AC;&#x2122;s MED Week Awards is April 16, 2010. The event is set for July 21. Arizona winners are entered into a regional competition and move one step closer to competing for a national award. To learn more about MED Week, contact AMBEC executive director Alika Kumar at 602-248-0007 or alikak@azhcc.com.

briefcase Small Business Empowerment Series As this issue of Latino Perspectives goes to print, the AZHCC is launching the Small Business Empowerment Series. On March 24, the Hispanic Women’s Alliance, chaired by AZHCC board member and small business owner Olga Aros, was scheduled to host the firstin-a-series of four workshops planned for 2010. Sponsored by State Farm Insurance, “The Emerging Storm” event featured Latina small business owners recounting stories of survival and success amid the current recession. The Small Business Empowerment Series is a year-round project of panels, workshops, seminars, and classes being planned in cooperation with a variety of organizations, corporations, and educational institutions to provide AZHCC members with the skills they need to take their companies to the next level.

Building Our Base None of what the AZHCC wants to accomplish happens without the support of our sponsors and especially our members. To better serve our members, we’ve stepped up the quality and frequency of our Buenos Días breakfasts and Contactos After 5 networking events. They are free to attend and sponsored by an AZHCC member. Current AZHCC members are invited to present displays that highlight their companies and services. Recent Buenos Días and Contactos events have drawn as many as 50 small business owners. Also, as of this printing, the chamber will have reinstituted its quarterly newsletter for our members. More innovations are planned in the coming months, including a major push to reach out to Spanish-speaking entrepreneurs. Recent research found that approximately 30 percent of Latinoowned small businesses in Arizona

¡!

are owned by immigrants, and we understand that Spanish-speaking small business owners are vital to the chamber’s success. With that in mind, the Small Business Empowerment Series will feature at least two workshops in Spanish. Preliminary talks are also underway to host a new awards ceremony that recognizes small business owners at every level, including the plethora of sole proprietorships and family-owned companies in the immigrant and nativeborn Latino community.

The Future of AZHCC As you can see, there is a lot that is new at the Arizona Hispanic Chamber of Commerce. However, the job of taking the chamber to the next level is not over. We estimate there are now 50,000 Latino-owned businesses in Arizona, representing tens of thousands of employees and billions in gross receipts. Arizona Latinos created a business and consumer powerhouse worth $31 billion in 2009, or approximately 16 percent of the total purchasing power statewide. Nationally, our community’s buying power is nearly $1 trillion. Given our community’s growing economic contributions, it is clear that Latinos are a vital and driving force in Arizona and indispensable to the prosperity of every major sector of the state’s increasingly diverse market. As the person responsible for the AZHCC’s day-to-day activities, you have my pledge that our organization will continue to serve as the state’s leading advocate for Hispanic-owned businesses by building internal capacity, fostering procurement opportunities and strategic partnerships, and providing the resources you need to enhance your company’s success. I look forward to working on your behalf and leading our “chamber on the rise.” Armando A. Contreras is the president and CEO of the Arizona Hispanic Chamber of Commerce. To reach Mr. Contreras, email info@azhcc.com or call 602-279-1800.

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¡ April 2010!

Latino Perspectives Magazine

PRESENTS

Join the Friends of Public Radio Arizona for Tequilazona, a social fundraising event that combines the sights, sounds and tastes of the southwest… Arizona style. Sample a host of premier tequilas during a tasting expo, enjoy a four course tequila paired dinner prepared by Rubio’s Fresh Mexican Grill and Luci’s Healthy Marketplace. Live Latin entertainment, margaritas, a Tequila 101 presentation provided by Santiago Gonzalez, President of 3 Amigos Tequila and much more! Friday, April 16, 2010. Tasting Expo: 4-6 p.m. Tequila Happy Hour: 6-7 p.m. Paired Dinner: 7-9 p.m. The Arizona Historical Society Museum at Papago Park 1300 N. College Ave Tempe, Arizona 85281 Individual Admission: $20 - Expo entrance only (excludes happy hour, tequila 101 presentation and dinner)

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Latino Perspectives Magazine

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YOUR 2010 CENSUS FORM: C om p l et e i t . M a il it . B e n e f i t . T h e 2 0 1 0 C e n s u s f o r m i s the s hor tes t i n hi story – j us t 10 q u e s t i o n s . Bu t i t m ak es a bi g di f f erence. E a c h p e r s o n c o u n t e d i n Ari z ona m eans about $1, 550 i n f u n d i n g e v e r y ye a r. T hese f unds com e bac k to our c o m mu n i t y i n t h e f o r m of serv i c es i ncl udi ng: • • • • • •

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The idea of a home-based business Is it viable for you and your casa? By Rosa Cays

You see the ads all over the Internet, enticing

you to click on the link and claiming you can make mucho dinero working at home. They seek out stay-at-home moms, envelope stuffers, or mystery shoppers. Admit it. You’ve been tempted by these ads, haven’t you? So have we. Just go to the Federal Trade Commission (FTC) website, and you’ll find most of these get-rich-pronto schemes are just that. This is not to say that home-based businesses are all scams. As a matter of fact, they’re everywhere in the U.S., from the most rural towns to the densest metropolises. As the economy has made job security a questionable concept, more people are starting home-based businesses. According to the U.S. Census Bureau, in 2002, almost half of the nation’s businesses were operated from home, and more than half the owners used their own money to start the business. They also generated about $102 billion in annual revenue. The top industries for home-based businesses were professional, scientific and technical services, construction, and retail trade, and other services (such as personal services, and repair and maintenance). Of those businesses, 45 percent were Hispanic-owned firms and 56 percent were owned by women. Chances are good that these numbers will significantly increase in the 2010 U.S. Census. In a failing economy, people turn to home-based businesses as a viable option. They’ve had enough of their 9-to-5 job, want more control of their time and personal freedom, and get tired of answering to a boss they don’t like anyway.

Passion for your product “Tobacco, alcohol, and skincare products sell more in a down market,” claims Cirina Palacio-Culberson. When she decided to start selling Arbonne products from home in the late 1990s, her incentive was to get the skincare products at a discount and make a little extra money to supplement her income as an operating-room nurse and physician assistant. Although her 20-year career was fiscally successful, she was working what felt like 24/7. When the job

starting to physically wear her down, Cirina realized she had to make a change. Not only that, the physician she was working for embezzled her entire retirement account. Twelve years later, she’s a regional vice president for Arbonne International and driving a Mercedes. “Now I work about 25 hours a week, and I can’t get fired from my job!” teases Cirina. Not only has she decreased her work hours, she has substantially increased her income. And she loves what she’s doing. For Cirina, the best thing about her home-based business is having her freedom and flexibility of time, and not having a boss. And as she did as a nurse, she still has the opportunity to help others. www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

Opportunity in the digital age

Cirina Palacio-Culberson

Oportunidad en la era digital How do you become among the most reliable and trusted providers of communication and entertainment services in America? By connecting people with nearly endless opportunities to learn, grow, share and succeed. With Cox Communications, there’s no shortage of possibilities for our customers or our employees. Add your talents to the team that’s advancing communications into the Digital Age. Establish a career connection with a real and rewarding future, with one of the industry’s most respected and exceptional employers. To learn more about Cox, or to apply for open positions, visit us online. Grow with us. Crece con nosotros.

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Latino Perspectives Magazine

¡ April 2010!

www.latinopm.com

She helps others by selling cosmetics? To Cirina, she is helping others by educating them about the importance of using natural skincare products. Cirina is passionate about Arbonne, which has been “green” for more than 30 years. She also wants to show others, especially Latinas, that they, too, can achieve their dreams and be their own boss. “The time is now for people looking for a home-based business,” she proclaims. It may seem like the right time, but are you cut out for running your own business from la casa? You need to be disciplined enough to ignore domestic chores and daytime TV. You have to be organized, stay motivated and passionate, and “you have to have your clients in mind, too,” says Cirina. “If it’s just about the money, it’s not going to work out.” Most important, Cirina adds, “You have to value [what you’re selling] to be in business. You have to believe in your product or service.”

Is your home up to the task? Having a business idea and the passion to promote yourself and your product is a good start, but you also need to have the gumption, el coraje, to run a home-based business. If you do some homework first, you’re sure to get started on the right track – or determine you’re not the type to be your own boss. A few questions to ask yourself would be: Can you operate the business alone, or with little help? Do you have contact with buyers of your product or services? Can distributors, sales staff, clients, and others reach your home easily? Do you have enough start-up and

operations capital for the first year? Can the business really be operated from the home? Do you have enough separate space for storage, records, isolation, parking, etc.? Can your home-based company compete with similar businesses? Something else to keep in mind: The Internal Revenue Service specifies that a home-based business has to be in a location away from the family living space devoted exclusively to the business. The business must be in regular operation; profits must exceed expenses in order to claim deductions; the business must be conducted almost exclusively in the home, and the motive must be profit. Palacio-Culberson would beg to differ on the profit part, but in the eyes of the IRS, this makes sense.

Getting it off the ground Suppose you answered “yes” to all of the previous questions. Do you know what to do next? If not, assistance is out there in droves. Small business associations, chambers of commerce, and plenty of companies and nonprofit organizations are at the ready to help anyone start a home-based business. Invaluable information is at your fingertips at the U.S. Small Business Administration website at www.usba.gov, so it’s easy to get help if you’re not sure what steps to take to get your home-based business off the ground. The Counselors of America’s Small Business Owners (SCORE) is another helpful resource at www.score.org. This national association helps small business owners form and grow their businesses, with SCORE chapters scattered across the country. Here a few words of wisdom from SCORE for any potential home-based business owner: Determine local and state requirements for licensing and zoning regulations. Be sure to check with your local zoning office to find out how the zoning regulations in your area may affect your business plans. Determine if your business requires any licenses and file the necessary forms. Rent a post office box. Use a P.O. box address on your promotional mail and stationery; it’s less obvious you’re working from home. Plus, it’s more professional to your clientele.

Organize your work space. Make sure you have sufficient room for all your office equipment to meet your needs. A separate room or area of the house is best. Install a dedicated business phone line in your home. SCORE also recommends using an answering machine for incoming business calls. Schedule appointments away from your home. Meet at your client’s office, rent a conference room, or meet for lunch to maintain a professional image. Meet your competitors and join pertinent associations. Network and get your name out there; see if your clients can suggest possible new clients and ask them to recommend you. Save a percentage of your earnings. Get into the habit of putting some of your earnings into a separate, company savings account; about 15 percent of

each deposit is a good idea. This will cover you for those times when business is slow. It will happen. Keep detailed records of entertainment and travel expenses. The IRS tends to audit home-based businesses more frequently, especially when they’re writing off expenses, like a percentage of the mortgage or rent for office space. Use an old-fashioned day planner to help you keep track. Your CPA (SCORE recommends you get a certified public accountant) can advise you on deductions you can take and records to keep for the IRS. Discipline yourself. Be a self-starter and follow a routine, just as if you were working for any other business – and change out of your pajamas. You’re the one that has to get the job done. Unless it’s an emergency, don’t baby-sit, don’t help your primo move, and don’t chat with your neighbors.

¡Cuidado! Tips on scams

Tempted by a home-based business opportunity? Don’t sign anything yet! First:

•

Look at the ad carefully. If it claims buyers can earn a certain income, then it also must give the number and percentage of previous purchasers who achieved the earnings.

•

Get earnings claims in writing. If the business opportunity costs $500 or more, then the promoter must back up the earnings claim in a written document.

• Study the business opportunity’s franchise disclosure document. Under the FTC Franchise Rule, most business opportunity promoters are required to provide this document to potential purchasers.

•

Interview each previous purchaser in person, preferably where their business operates. Interviewing them helps reduce the risk of being misled by phony references. The FTC requires business opportunity promoters to provide this contact information. Consult an attorney, accountant, or other •business advisor before you put any money

Contact the attorney general’s office, state •or county consumer protection agency, and Better Business Bureau – where the business opportunity promoter is based and where you live – to find out whether there is any record of unresolved complaints. If you suspect a business opportunity promotion is fraudulent, report it to these agencies. File a complaint online at www.ftc.gov or call toll-free 1-877FTC-HELP (1-877-382-4357).

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If the business opportunity involves selling products from well-known companies, call the legal department of the company whose merchandise would be promoted. Find out if the business opportunity and promoter are affiliated with the company. Ask if the company has ever threatened trademark action against the business opportunity promoter.

•

Take your time. Promoters of fraudulent business opportunities are likely to use highpressure sales tactics to get you to buy in. If the business opportunity is legitimate, it’ll still be around when you’re ready to decide.

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¡ April 2010!

Latino Perspectives Magazine

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Icela Brown, Phoenix Police Detective, Silent Witness Years of service: Fifteen years with the Phoenix Police Department, two years with Maricopa County Sheriff’s Office Accomplishments: Medal of Lifesaving, Medal of Merit, Distinguished Officer Award (twice), bachelor’s degree in Criminal Justice, minor in Spanish; master’s degree in Leadership in Education Duties: Spanish liaison with the Spanish-speaking media and the Spanish-speaking community. Review unsolved felony cases to be featured with local media. Assist detectives valley wide with flyers, the website, and the media regarding unsolved felony cases. Work with Silent Witness, a nonprofit organization whose board members are a diverse group of community leaders.

Photo by Connie Tyler/Phoenix Police Department

Who or what inspired you to pursue this career? My husband told me the police department needed more Spanish-speaking Latina officers working for the Phoenix Police Department. I had no interest at first, but then he challenged me, so I had to prove him wrong!

Proudest moment: Becoming a Spanish instructor with the city’s Spanish-speaking immersion program. I taught police officers slang terms, which could potentially save their lives. Darkest moment: It was one month after I made probation, after one year on the force. I was working as an undercover police officer. I was to be assigned to the unit for three months, but instead I stayed on for almost three years. I can’t really discuss what I experienced, but let’s just say where there is good, there is also a broken world. Our youth need a community of good mentors to help them through their teenage years.

Greatest satisfaction of serving: Knowing that for the past 17 years, I have gone to work to make this world a better and safer place. Next professional goal: Truly, my first choice is to be a full-time mother. I tell everyone I can’t wait to be “a mommy.” I have two children: a 10-year-old and a 6-year-old.

If you could change one thing about your line of work, what would it be? The perception some people have of police; that they are arrogant and out to get people.

What do you do to “come down” from your job? Spend time with children. I am my son’s Cub Scout den leader; I have nine 10-year-old boys I mentor every Monday. I am also my daughter’s Sunday school teacher, so I have nine 6-year-olds with me on Sundays. Kids … they are so honest, so for those moments with them, I “come down” and I am reminded how beautifully they see the world.

Advice to others considering serving their country: Know your purpose and know that you truly want to serve the community and country to the point of risking your own life. www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

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Latino Perspectives Magazine

¡ April 2010!

www.latinopm.com

School’s almost out for summer Now what? By Sam Naser

While students of all ages are counting the

days till summer break, their parents are dreading it. Sure, vacaciones at the beach will take care of one week, but what about the other 11? Parents across the country are scrambling to come up with ideas for how to fill those hot, languorous days for their kids while they still have to go to work. Oh, if only grown-ups had three-month summer vacations, too. It’s hard enough for many parents to figure out how to keep their children occupied in just those few hours between after school and dinnertime, let alone a whole summer. Unfortunately, this common scenario has created a new phenomenon in American society: the latchkey kid. Imagine stretching those few hours to three months of eight to 12-hour days? Many parents find themselves up the proverbial creek when it comes to their kid’s summer strategy. The challenge is keeping them from spending endless hours with the electronic “babysitter,” whether it’s the television, Facebook, Wii, or Gameboy. If a summer program or camp is the answer, parents should ask themselves the following questions: Is the facility and staff able to provide a safe haven for your child? Is the location convenient? Would your child enjoy the particular program? Is the curriculum structured and supervised by a professional staff? Does it provide opportunities for your child to learn? If working moms and dads can get everyone on board, a summer program could be just the answer for the whole familia. They could make summer more bearable not only for parents, but also for children, whose summer days get longer and longer as they go by. Good summer programs not only provide a safe place for kids to play, they also add a few hours of education

and social interaction to their everyday lives. Kids can read, learn team sports, exercise, make friends, or express themselves through art within a structured schedule and under the supervision of a professional staff. Depending on what you’re looking for in a summer program, even the YMCAs, Boys & Girls Clubs and other nonprofit or religious organizations may provide exactly what you need to keep the kids stimulated and you worry-free while you’re at work. If you’re okay with a little travel time, camps throughout the state can provide an adventurous getaway (and respite for los padres). www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

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Pediatricians, psychologists and family counselors often disagree about the effects of leaving children alone for several hours a day. Some say the latchkey lifestyle helps build character traits such as independence, selfreliance, and maturity in a child’s early years. Perhaps there’s truth to this, but parents ought to know best when it comes to their own niños and how they spend their summer days.

Summer break doesn’t have to be boring

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¡ April 2010!

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Summer programs range from two-hour classes in and around town to several days at camp not too far away. If any of the choices below don’t quite intrigue you or your child, you can always check the Phoenix Kids’ Directory website, www.phoenixkidsdirectory.com. The city of Phoenix Parks and Recreation Department also has a program called Trail Mix, “quality outdoor programs from outdoor professionals,” a great way to get kids off the couch and out in nature. More information is available at http://phoenix.gov/parks/hikemain. html, where you can download a Trail Mix program guide. More programs are listed on our website at www.latinopm.com.

Boys & Girls Clubs of Metropolitan Phoenix Locations: Branches in Phoenix, Glendale, Tolleson, and Peoria Cost: $50-65 a week per child Ages: For kids aged 6 – 18 Dates: Beginning May 24 – June 1 and ending July 28 – August 11 About: The Boys & Girls Club summer program involves kids in a variety of activities revolving around the Boys & Girls Clubs’ five curricular core areas: The Arts, Education & Career Development, Character & Leadership Development, Health & Life Skills and Sports, Fitness & Recreation. All activities supervised by a professional staff. More info: Visit www.bgcmp.org/ summer.htm to find the nearest branch.

YMCA Full-Day Summer Camp Locations: Valley wide Cost: Varies by location and membership status Ages: For kids aged 5 – 12 Dates: Beginning May 24 – 28 and ending August 9 – 13 About: Parents can sign their kids up for this camp on a per-week basis or for all 12 weeks. Payment options are based on three or five days of attendance per week. Each week has its own theme, and involves kids in a variety of activities, crafts and games, treasure hunts, sports, and field trips. This camp is designed for younger kids to “make new friends, sing, play, explore, learn and laugh” under the supervision of a professional staff. More info: Visit www.valleyymca.org for each location’s price, schedule, contact information, and how to register.

Chandler Youth Summer Camp Location: Snedigar Recreation Center, 4500 S. Basha Road, Chandler Cost: Varies depending on residency Ages: For students entering grades 1 – 6 Dates: June 7 – July 23 from 7 a.m. to 6 p.m. About: Activities include sports, arts and crafts, cooking, and performing skits. Halfday program is available from 7 a.m. to 12 p.m. or from 1 to 6 p.m. No camp on July 5. Fees for July 5 – 9 are $117 per week, $93 per week for residents, $79 per week for half-days, $63 per week for residents for half-days. More info: 480-782-2641 or visit www.chandleraz.gov

Fitness Fun Camp at Scottsdale Gymnastics Location: N. 94th Street, Scottsdale Cost: $32 half day, $45 full day Ages: For ages 3 – 12 Dates: June 1 – August 6 from 9 a.m. to 3 p.m. About: This co-ed indoor fitness camp

I Want to Rock Location: On the Town Community Theatre, 42207 N. 45th Drive, Anthem Cost: $200

Dates: June 14 â&#x20AC;&#x201C; 25 from 1 p.m. to 5 p.m. About: This theater/music camp

centers around all things rock and roll. Campers will learn songs and dances,

eras of rock. Theyâ&#x20AC;&#x2122;ll perform songs from The Beatles, Kiss, Elvis, Joan Jett, and many others. A final performance is

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GameBreaker Girls Lacrosse Camp

Location: Northern Arizona University Flagstaff

Cost: $495 for overnight camp, $395 for extended day camp Ages: For ages 8 â&#x20AC;&#x201C; 18

Dates: June 14 â&#x20AC;&#x201C; 17 from 9 a.m. to 8 p.m.

About: This girlâ&#x20AC;&#x2122;s lacrosse camp instructs

players at all skill levels, and involves them in daily games and evaluations. Specialty

nau.edu/discover

Location: Coconino National Forest, Flagstaff Cost: $650 Ages: For campers ages 9 â&#x20AC;&#x201C; 11 Dates: June 7 â&#x20AC;&#x201C; 11 and June 14 â&#x20AC;&#x201C; 18 from 9 a.m. to 5 p.m. About: Campers will be introduced to the world of environmental science and forestry at this camp, participating in hiking, discovery, and nature-based arts and games. More info: 928-523-6727 or www.nau.edu/cfcamps

Mini Theater in Anthem.

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Engineering major, Class of 2012

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Tom Acker Jonathan Silva

Ages: For ages 6 â&#x20AC;&#x201C; 14

Professor, Mechanical Engineering

Location: Embry Riddle Aeronautical University, 3700 Willow Creek Road, Prescott Cost: $365 Ages: For students in grades 3 â&#x20AC;&#x201C; 12 Dates: June 14 â&#x20AC;&#x201C; 18 for boys, July 5 â&#x20AC;&#x201C; 9 for girls About: This sports-oriented camp instructs students in a variety of sports, with three sessions per day, videotaped analysis, classroom sessions and a fulltime trainer. Swimming and game-room activities are also available. More info: 480-835-5485 or visit www.arizonasportscamp.com

Itâ&#x20AC;&#x2122;s not about giving the answers

Arizona Summer Camps (Boys/Girls)

Cost: $240 per week Ages: For students in grades 1 â&#x20AC;&#x201C; 4 Dates: June 14 â&#x20AC;&#x201C; July 2 from 9 a.m. to 3 p.m. About: Kids in this summer camp will learn about Spanish-speaking countries, their people, art, music, and holidays through fiestas. Students will learn and sing traditional songs, take field trips, create folk art, and be immersed in the Spanish language. More info: 480-991-1770 or visit www.tesseractschool.org

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has half-day, full-day, or full-week themed sessions. Activities include zip line, trampoline, tumbling, martial arts, gymnastics, dance, and strength training. Discounts are available for siblings and multiple sessions. Coaches are safety certified, and early drop-off and extended care is available. More info: 480-951-0496 or visit www.scottsdalegymnastics.com

camps for goalies, face-offs and shooting

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More info: 800-944-7112 or visit www.laxcamps.com

www.latinopm.com

ÂĄ April 2010!

Latino Perspectives Magazine

Ask the doctor... John Mehlem, DMD

Dental Consultant for Delta Dental of Arizona 5656 W. Talavi Blvd. Glendale, AZ 85383 www.deltadentalaz.com

Q: How Does Diabetes Affect My Oral Health? A: Diabetes is a chronic disease which reduces the

body’s ability to metabolize food properly resulting in high blood sugars. This reduces the body’s resistance to inﬂammation and infection and has a profound effect on general and oral health. The most common oral problems associated with diabetes are: • Periodontal (gum) disease • Tooth decay; due high levels of blood sugar allowing plaque and bacteria to thrive. • Reduced saliva • Increased fungal infections • Lichen planus and inﬂammatory skin disease •Taste impairment related to sweets leads to increased sugar use To control these general and oral health problems, it is necessary to maintain proper blood sugar levels, eat a balanced diet, and practice good oral hygiene.

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Diabetes – myths and risks Let’s educate ourselves

Ask anyone what Type 2 diabetes is, and

unless they’re a medical professional or scientist, they may find it difficult to explain. To put it as simply as possible, it’s a condition of high blood sugar (glucose) level due to the body either not producing enough insulin or because body cells don’t properly respond to the insulin that is produced. Okay, so what is insulin? It’s a hormone produced in the pancreas that enables body cells to absorb glucose and turn it into energy. If the body cells don’t absorb the glucose, it accumulates in the blood (hyperglycemia), leading to various potential medical complications, including heart disease and stroke, high blood pressure, blindness, kidney disease, and others. Something else to know: 2007 statistical results from a 2004-2006 national survey showed that 10.4 percent of Hispanics/Latinos ages 20 years or older were diagnosed with diabetes, with prevalence rates at 8.2 percent for Cubans, 11.9 percent for Mexican Americans, and 12.6 percent for Puerto Ricans. We need to educate ourselves about this complicated disease. Several types of diabetes exist, and so do many mitos about it. The American Diabetes Association has provided the following facts about myths and risk factors we should all be aware of. Read on.

Diabetes Myths

Many myths about diabetes make it difficult for people to believe the hard facts. These myths can create an inaccurate picture of diabetes full of stereotypes and stigma. Recently the American Diabetes Association tested Americans’ knowledge of common diabetes myths and facts. In general, Americans earned a 51 percent when asked a series of questions about a disease so common that it strikes every 20 seconds. The survey results revealed that many diabetes myths and misconceptions still exist, while the disease’s prevalence continues to rise.

Myth: Diabetes is not that serious of a disease. Fact: Diabetes causes more deaths a year than breast cancer and AIDS combined. Two out of three people with diabetes die from heart disease or stroke.

Myth: If you are overweight or obese, you will eventually develop type 2 diabetes.

Fact: Being overweight is a risk factor for developing this disease, but other risk factors such as family history, ethnicity, and age also play a role. Unfortunately, too many people disregard the other risk factors for diabetes and think that weight is the only risk factor for type 2 diabetes. Most overweight people never develop type 2 diabetes, and many people with type 2 diabetes are at a normal weight or only moderately overweight. www.latinopm.com

¡ April 2010!

Latino Perspectives Magazine

Shaping up for a great life

If you’re helping a loved one with Alzheimer’s, we want to help.

Myth: Eating too much sugar causes

Myth: People with diabetes are more

Fact:

Fact: You are no more likely to get a

diabetes.

No, it does not. Type 1 diabetes is caused by genetics and unknown factors that trigger the onset of the disease; type 2 diabetes is caused by genetics and lifestyle factors. Being overweight does increase your risk for developing type 2 diabetes, and a diet high in calories, whether from sugar or from fat, can contribute to weight gain. If you have a history of diabetes in your family, eating a healthy meal plan and regular exercise are recommended to manage your weight.

Myth: People with diabetes

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Myth: People with diabetes can’t eat sweets or chocolate.

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meal plan, or combined with exercise, sweets and desserts can be eaten by people with diabetes. They are no more “off limits” to people with diabetes than they are to people without diabetes.

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with diabetes is generally the same as a healthy diet for anyone: low in fat (especially saturated and trans fat), moderate in salt and sugar, with meals based on whole grain foods, vegetables, and fruit. Diabetic and “dietetic” foods generally offer no special benefit. Most of them still raise blood glucose levels, are usually more expensive, and can also have a laxative effect if they contain sugar alcohols.

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likely to get colds and other illnesses.

cold or another illness if you have diabetes. However, people with diabetes are advised to get flu shots. This is because any illness can make diabetes more difficult to control, and people with diabetes who do get the flu are more likely than others to go on to develop serious complications.

Myth: If you have type 2 diabetes and your doctor says you need to start using insulin, it means you’re failing to take care of your diabetes properly.

Fact:

For most people, type 2 diabetes is a progressive disease. When first diagnosed, many people with type 2 diabetes can keep their blood glucose at a healthy level with oral medications. But over time, the body gradually produces less and less of its own insulin, and eventually oral medications may not be enough to keep blood glucose levels normal. Using insulin to get blood glucose levels to a healthy level is a good thing, not a bad thing.

Myth: Fruit is a healthy food. Therefore, it is ok to eat as much of it as you wish. Fact: Fruit is a healthy food. It contains fiber and lots of vitamins and minerals. Because fruits contain carbohydrates, they need to be included in your meal plan. Talk to your dietitian about the amount, frequency, and types of fruits you should eat.

Using insulin to get blood glucose levels to a healthy level is a good thing, not a bad thing.

Know your risk Many things affect your risk for type 2 diabetes, heart disease, and stroke. Some of these things, like your weight and how much you exercise, you can change. Other things, like your age, gender, race, or family history – you can’t change. But being aware of them can help you take smart steps to lower your chances of disease. The first step is to know your risk. Take the Diabetes Risk Test using My Health Advisor at www.diabetes.org. It takes less than 10 minutes if you have your health information at hand. Next time you visit your healthcare provider, ask about your risk for type 2 diabetes and heart disease and what you can do to prevent it.

Age As you get older, your risk for type 2 diabetes, heart disease, and stroke goes up. For example, more than 8 in 10 Americans aged 65 and older die from heart attacks. There’s nothing you can do about getting older, but you can take steps to eat healthy, stay active, and manage your weight. And talk with your doctor about your cholesterol, blood pressure, and blood glucose. Make sure your numbers are where they should be and, if they’re not, work with your doctor to set target numbers that are right for you.

Gender Whether you’re male or female also affects how likely you are to develop heart disease. Men are more likely to develop heart disease, but once a woman reaches menopause, her risk for heart disease goes up. But even then, women still aren’t as likely as men.

Race People of different racial and ethnic groups are more likely to develop type 2 diabetes, heart disease, and stroke. African Americans, Mexican Americans, American Indians, Native

Hawaiians, Pacific Islanders, and Asian Americans have a higher risk for these deadly diseases. This is partly because these populations are more likely to be overweight, have high blood pressure, and have type 2 diabetes.

Family history If your mother, father, sister, or brother has heart disease or diabetes, your risk goes up. If you don’t know your family history, ask. Ask your parents, aunts, and uncles if anyone in your family has had type 2 diabetes, heart disease, or stroke. Then tell your doctor what you learn so you can make a plan to lower your risk.

Learn more at CheckUp America The American Diabetes Association program CheckUp America is working to help people lower their risk for type 2 diabetes and heart disease. Learn about cholesterol, high blood glucose, smoking, and ways to lessen your risk of disease. Visit the ADA website and get educated: www.diabetes.org.

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It’s tax time, so it’s no surprise that

April is National Stress Awareness Month. And April 16 is National Stress Awareness Day. No me digas – the day after taxes are due; how can you not be aware of stress? Just getting those IRS forms to the post office by the previous midnight can drown you in stress awareness. Instead of heading to the local taberna or reaching for that cigarrillo or second donut to relieve that taxing tension – or whatever’s making your shoulders tight, your neck ache, or your mind spin – why not try yoga instead? A class is probably taking place around the corner from where you are right now – at the gym, a small studio, or even outdoors with a private instructor. And all you need is loose, comfortable clothing and a mat. “Ay, sí. ¡Que ridículo!” my mamacita would say if I were to suggest such a thing. Oh, but if only she knew the beauty and benefits of this ancient exercise. After 5,000 years, yoga is still around for a reason. More than 11 million Americans practice yoga, and it’s likely half of those 11 million can’t even touch their toes. And it doesn’t matter. And it doesn’t matter what age you are, what weight you are, what gender you are – anyone can do yoga. It’s not a religious movement; it’s not just for the super limber; it’s not for women only. It’s not about learning to hook your ankle around the back of your neck, either. But yoga is a fairly new phenomenon to Latinos. Yet this universal, venerable form of exercise has no cultural limits and can be customized to suit any person’s needs. As private yoga instructor Mia Quintana says, “It’s an individualistic practice that each person can make what they want.” Even her papi likes it. And so do her cousins, and her tías, who are in their 50s and 60s. When

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Quintana’s friends and family noticed a more peaceful, relaxed Mia, they couldn’t help but wonder about her refined demeanor. “It was seeing a change in me that convinced my family to give yoga a chance,” says Quintana, “and as a certified teacher, I had ‘cred,’ so they trusted me and were willing to try it.” At first her parientes thought yoga would be too physical, too strenuous. They didn’t think they were in good enough shape to do it. They also thought it was too expensive, and weren’t into the “whole religioso New Age thing.” After a little coaxing, they gathered for one of Quintana’s homegrown, backyard yoga sessions. Quintana’s family felt the results immediately – after just one hour of yoga. They were amazed at how relaxed they felt, as if they had just received a full-body massage. And they didn’t even have to touch their toes.

El cuerpo y la mente Quintana, trained at Southwest Institute of Healing Arts in Tempe and registered with the Yoga Alliance®, has not only convinced the people around her to give yoga a chance, she has also educated them on the immense physical benefits, including cuidando the core. Nearly all yoga poses build core strength in the deep abdominal muscles. Yoga is also good for the heart; it increases flexibility, makes bones stronger, and lubricates joints and tendons; it increases overall body strength and improves posture. But some practitioners consider the physical effects of yoga a fringe benefit. It’s the psychological impact that drives many people to the practice. Quintana agrees. “It teaches you to be introspective,” she says. “Yoga quiets the mind, which improves your ability to focus or concentrate. It helps you be more in the moment, more present.” All this relieves stress. It’s the same reason mi hermano plays golf: his mind is completely on the game and he forgets everything else around him. After a day on the course, he goes home relaxed and refreshed. Yoga does the same thing. Because you are concentrating on the poses and your breathing, you are not affected by what’s happening around you. And since yoga is a very personal practice, it’s not competitive. Focus on your breathing and do the poses to the best of your ability without straining, and you are just where you need to be.

A matter of focus The difference between the many styles of yoga is emphasis, like focusing on strict alignment of the body, coordination

of breath and movement, holding the postures, or the flow from one posture to another. Most forms of yoga emphasize deepening and lengthening your breath, which stimulates the relaxation response. Some yoga classes are designed purely for relaxation; others teach you how to move your body in new ways. The more active styles of yoga offer the greatest physical health benefits by developing your flexibility, strength, and balance. Other yoga styles use deep breathing techniques to focus your thoughts on the breath. This actually helps calm the mind. The options are plenty, but “yoga is different for everyone,” adds Quintana. “Someone might be more into the flow style, like Hatha yoga,” says Quintana, “but others may prefer the more meditative style, like Kundalini.” Hatha yoga is the madre of all yoga practices, providing the foundation for many variations of yoga. Yin, a deepstretching yoga, is similar to restorative yoga, which incorporates blankets and foam blocks for added support in some postures. There’s also Bikram, Ashtanga, Iyengar, and Kripalu, just to name a few. New styles are being invented all the time. One of the latest is anti-gravity yoga (think Pink at the last Grammy Awards), which uses a sling-like hammock. It offers some of the usual yoga benefits with the added bonus of fulfilling your circus fantasy. Quintana says, “Newbies should start with a basic intro class, probably Hatha yoga, but so many styles are out there. You just have to explore and see what you like.” Whatever yoga style you prefer, the choice is clear: It’s better to be body and mind aware than stress aware.

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Yoga Lingo Asanas: A series of postures or poses that make

up the Hatha yoga practice designed to prepare the mind and body for meditation.

Hatha yoga: Considered the foundation of all

yoga styles; emphasizes specific postures in combination with controlled breathing.

Kundalini: A style of yoga that focuses on the energy based at the spine; considered one of the more spiritual forms of yoga.

Namaste: A traditional Indian greeting meaning, “I bow and honor the divine presence in you.” Om: The universal mantra; cosmic vibration of the

universe; represents the four states of consciousness.

Pranayama: Control of the breath; breathing

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The Arizona Hispanic Chamber of Commerce congratulates the winner of this year’s business awards Man of the Year: Mario E Diaz, Mario E Diaz & Associates Woman of the Year: Lisa Urias, President, Urias Communications Entrepreneur of the Year: The Molera Alvarez Group (Jaime Molera and Ruben Alvarez) Corporation of the year: American Express Company (Phoenix) Arizona Legacy: Former Arizona Gov. Rául H. Castro

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These boots were made for shoppin’ By Mortimer Sánchez

I love boots. Clompin’, trompin’, cowpatty kickin’

Western chic boots! After seeing a couple friends out with their styling pair, I decided it was time I got my own – and make an adventure of it in the process. I hopped in the ole pick’em-up truck and headed for Scottsdale. OK, a late-model Isuzu, but I’m tryin’ to create a visual here, damn it. I was headed for cowboy country, to wander from town to town in search of the perfect boots. Tooling up the road, I saw a sign: “Western Days at Westworld.” In my mind, that meant they probably had more boots than a caterpillars’ shoe convention! I parked, bought my $14 ticket and stood in the quarter-mile line of people waiting to enter a giant tent full of country folk and anachronistic pseudo-hillbillies gone 1880s retro. I was happy to see the Buffalo Soldier contingent there. Still, where were the danged Latinos? Buckaroo’s just some goofy way of sayin’ vaquero, I’ll have you know. Mexicans were the first cowboys around these parts. Restored horse-drawn carriages and wagons lined one wall. That captured my fancy for a few minutes before I began to stroll the aisles of merchandise. I passed saddles, Western shirts, turquoise jewelry, and samples of log cabin walls. It was while gawking at antler chandeliers and pot-metal sheriff’s badges that I realized, My God! This is what it would look like if the Wild West threw up. Outside, I spotted a field of tents in the distance. The Confederate Army’s lost battalion had set up camp, maybe? I wandered down to find men leaned into clouds of steam, scientifically stirring over Dutch ovens and pans big as manhole covers. The air was thick with cowboy grub and campfires. Oh yeah. I hadn’t eaten breakfast. But this food was for a cook-off competition, not for sale. After checking out a few more tents full of cowboy kitsch, I watched a mountain man etching toy guns with a telescope lens before wandering back inside. Then I spotted boots! A whole row of them lined up next to a sign that read “custom-made to fit.” But they all had laces, flaps, and weird metal buttons. The artisan was going for that “authentic” fur-trapper/buccaneer-pirate look of the 1800s. And

A giant concrete boot, taunting me and my shopping mission along the main street of Cave Creek.

Johnny Depp I ain’t. I just wanted simple, cool boots. I made for the door, got in my truck and threw in a Gordon Lightfoot CD as I headed up the road to Cave Creek. I rolled into town behind a herd of motorcycles on their weekend migration to higher elevation. A nasty little dust devil was cutting across the field where the Cave Creek Thieves Market operates the first Saturday of every month. Hah! I couldn’t resist. I quickly parked and paid my one dollar to enter and watch the mayhem as vendors scrambled to turn giant tarp kites back into www.latinopm.com

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Latino Perspectives Magazine

Antique wagons line one wall at the National Western Days event. But no boots.

after a few phone calls, I found the shop tender wasn’t so far off the mark. Faux leather cowboy boots are rare – especially men’s boots. Online, I did track down a fauxleather, Dan Post Caiman gator boot before giving up. Not that any of this matters. When I looked at the little red sale price tags, I saw numbers like $650 and $1,499. I couldn’t afford his product. I crossed the street and took a photo of a giant concrete boot sculpture for free and sat down at the Silver Spur Saloon to sink my boot sorrows in a pint of ale. The bar had just come under new owners – probably why I waited 20 minutes before anyone asked if I was hungry, thirsty, or a high plains drifter passin’ through town. I got my beer free for the patience, and held it to my forehead while they cooked me a burger. I’d gotten a headache from squinting in the sun in search of boots – with no sunglasses or hat. By this point, I’d have pranced around with a parasol to avoid any more sun. The next day, I saw two guys selling cowboy boots off the tailgate of their truck in West Phoenix. Dear lord! I should’ve just gone there. It certainly would have been easier. I guess I’ll just buy a pair at Sheplers in Scottsdale. Cave Creek’s more about people watchin’ and oglin’ each other’s motorcycles anyway.

tents in the windy weather. Their flea market almost flew. Still, no boots. Back along the main drag, shop owners paced about as tourists meandered along the main thoroughfare in search of fancy Western baubles to bring home. Bikers lounged at rustic saloons, while other bars stood quiet until the nightlife came to kick up dust on their plank floors. I flitted from storefront to storefront in search of my quarry, wearing no hat, no sunblock, no sunglasses. I came upon several pockets of open-air vendors, and … wait! What did we have here? A boot store! I walked into Spirit of the West Boot Co. and perused the finely tooled masterpieces of leather. “We’re having a sale. Look for the red tag,” said the lanky cowpoke of a shopkeeper as he studied me to see if I could afford his product. Ornate scrollwork and weird knobby leather was everywhere. I touched one of the less obtrusive shoes, and found it soft as suede. I turned to ask what they were made of. “Hippopotamus,” he stated. What did a hippo ever do to deserve getting turned into a boot? I turned back to the shop tender. “You got any faux leather boots?” You ever seen a cowboy eat a pickled lemon? He screwed his face up tight and declared, “I don’t think there’s any boot company that’d make a boot outta fake leather.” I bet he didn’t know Joaquin Phoenix was wearing plastic cowboy boots in that Johnny Cash biopic. Later,

The tourist information center was closed for the day. Not that it would’ve made a difference. I looked in the window – no boots.

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my perspective on: small businesses

Helping small businesses succeed

Submit your opinion on whatever moves or motivates you to editor@latinopm.com.

Your perspective?

By Todd Sanders

It has long been

said “the business of America is business.” We might very well say “the business of Arizona is small business.” Small businesses make up more than 96 percent of our state’s employers, as well as the bulk of the membership in the Greater Phoenix Chamber of Commerce. It’s important for our elected officials to understand that what is good for small business is good for our community. We owe it to ourselves to elect leaders who will help create an atmosphere where small businesses thrive, securing our future prosperity. Unfortunately, many small businesses must leap over roadblocks put in their way by those very public servants we have chosen to lead our state. Here are just a few: • An unemployment insurance rate hike will take place next January. While necessary to ensure the state can continue to pay unemployment benefits, it comes at a time when other costs of business are increasing (while most business revenues are not). • Many businesses that would normally pay their June sales tax collections to the state in late July will now instead have to make those payments in June, potentially creating a cash-flow issue. • A proposal to expand the state sales tax base to include services (such as haircuts or oil changes) in addition to goods would see many business owners spending more time collecting taxes than actually running their businesses. In fairness, there are practices that benefit Arizona’s small businesses, including • Health insurance vouchers for small businesses that help defray the cost of premiums. • Affordable, stripped-down health insurance plans, often referred to as “mandate lite,” allowing business owners to offer some benefits rather than none. This also reduces the strain on the state’s Medicare-like AHCCCS plan. • Reduced paperwork on drug-and-alcohol testing programs, helping small businesses with workplace testing programs receive discounts on their workers’ compensation policies.

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To create a more pro-business environment in Arizona, we must encourage more small business people to run for elected office. If our government – of, by, and for the people – has more leaders who “sign the front of the check” and not just the back, decision-makers will have a greater understanding of the needs of and constraints on small business people. A proposed online “one stop shop,” where business owners can find all the regulations and information pertaining to their business in one place, should be funded and completed. And it is vital that government feature less red tape and regulation and lower tax burdens on those who drive the supply side of our economy. The Greater Phoenix Chamber of Commerce is actively working on behalf of our 3,100+ members with several programs and initiatives designed to help small businesses succeed. We are stressing business fundamentals by offering more networking events and seminars like our “Back to Business” series. Already we have seen a 22-percent increase in attendance at our events, showing the strong demand for these programs. We continue to act as a conduit between the business community and elected officials. A new series of “Councilmember Connect” tours brings Phoenix City Council members to companies in their districts, builds relationships, and showcases the contribution these businesses make to our community on a daily basis. And we are practicing “thought leadership” by hosting Phoenix Forum events on important topics such as global trade, sustainability, and the impact of the military on Arizona’s economy. You can find out about these events and anything else you could ask about our chamber at www.phoenixchamber.com. With our state’s centennial less than two years away, the time is now for all of us to demand and work toward making Arizona a leader in commerce, industry, and innovation. These are big dreams that will only be accomplished with a thriving small business community. Todd Sanders has been the president & CEO of the Greater Phoenix Chamber of Commerce since May 2009, after more than three years as the GPCC’s vice president of Public Affairs and Economic Development. A native of Bogota, Colombia, he came to the U.S. as a young boy. Mr. Sanders holds a bachelor’s degree in political science from Northern Arizona University.

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