Instinct
a collection of works by laura davis
Instinct
a collection of works by laura davis
Creation is born from a balance between expansive freedom and working within an established parameter. unknown
Instinct why the octopus ?
The octopus is the one of the most fascinating and beautiful creatures I have ever seen. It is a metaphor for certain characteristics I admire — instinct, creativity and reason. Instinct is a natural impulse, also known as a ‘gut reaction’ — It is the feeling I rely on the most in my design choices. The drawing of the octopus was included to show my love of working with other artists and that collaborations can create not only a richer project, but allow for me to be more adventurous with my designs. I would like to thank my dear friend Briana Kranz for her beautiful illustrations and for speaking the same language.
table of contents 1
It’s a Beautiful Day
08
2
Full Steam Ahead
24
3
Go with the Flow
38
4
You Can Do It
56
5
Camellia Cellars
66
6
A Guide to Happiness
78
7
The Lone Misadventures
94
8
Bigger is Better
110
page
08
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
3
instructor
project
eszter clark
pata g o n i a p r o m o t i o n
1
No.
it’s a beautiful day project
semester
genre
Patagonia Promotion
Fall 2010
course
typefaces
Print 3
Giza, Knockout, Ballpark Weiner
deliverables
instructor
Print Giveaway & 3 Posters
Eszter Clark
objective
Where do I even start with this one? It is my favorite project in the book, so it’s number one. This was my first attempt at illustration and it made me fall in love with it and have a new found respect for all illustrators. I love Patagonia’s “Live Simply” line and wish that they did more illustrations, so I decided to add a more kid and outdoor activity directed line within Live Simply.
page
09
page
12
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
3
instructor
project
eszter clark
pata g o n i a p r o m o t i o n
page
13
page
14
01 02 03 04 05 06 07 08
category
course
3
instructor
project
eszter clark
pata g o n i a p r o m o t i o n
page
15
page
16
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
3
instructor
project
eszter clark
pata g o n i a p r o m o t i o n
page
17
page
18
01 02 03 04 05 06 07 08
category
course
3
instructor
project
eszter clark
pata g o n i a p r o m o t i o n
page
19
page
20
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
3
instructor
project
eszter clark
pata g o n i a p r o m o t i o n
01 02 03 04 05 06 07 08
category
course
3
instructor
project
eszter clark
pata g o n i a p r o m o t i o n
category
course
pa c k a g i n g
pa c k a g e d e s i g n
instructor
project
t o m m c n u lt y
maersk lamp
2 3
No.
full steam ahead project
semester
genre
Maersk Lamp and Package
Spring 2009
Packaging
course
instructor
Package Design 3
Tom McNulty
deliverables
typefaces
1 Lamp and 1 Package
Helvetica
objective
The company was up to me to choose, and I opted for Maersk shipping line because of having spent so many years living by the bay, I would constantly see the huge shipping barges with their cool, graphic logos on the containers coming in and out of the bay. It was definitely an abstract company, but since Maersk is a Danish company, I thought why not give it an Ikea feel and it would then allow for more innovation on how to light the lamp. Each of the ‘container’ lamps is individually lit by an LED light charged by an 8V battery that can be switched on and off individually as well. The containers are all linked together by an acrylic poll that allows them to spin freely on each other as well as come apart, which plays into the ‘Kompas’ idea, and how the shipping barges are constantly traveling in all four directions. Also, 54degree1 is a coordinate of the Maersk headquarters in Denmark. Finally, each container is made out of frosted acrylic plates with the grooves carved in.
01 02 03 04 05 06 07 08
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
maersk lamp
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
26
page
27
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
maersk lamp
01 02 03 04 05 06 07 08
page
28
page
29
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
maersk lamp
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
30
page
31
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
maersk lamp
01 02 03 04 05 06 07 08
page
32
page
33
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
maersk lamp
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
34
page
35
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
maersk lamp
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
36
page
37
page
38
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
3
No.
go with the flow project
semester
genre
Tampax Redesign
Spring 2010
Identity
course
typefaces
Identity 2
Helvetica, Didot, Perla
deliverables
instructor
1 Identity Guideline
Todd Hedgpeth
objective
Tampax has looked the same for the past 30 years and I thought the brand could use a facelift, a sassy one to be exact. I wanted the new look to take the roll of the sophisticated yet endearing best girlfriend who thinks you are fabulous all of the time, keeping the vibe playful and sexy, just how every woman should feel.
page
39
page
40
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
page
41
laura davis
portfolio 2011
LOGOTYPE STRUCTURE DESIGN
page
42
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
FINAL LOGO DESIGN
TampaX
page
43
page
44
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
page
45
page
46
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
page
47
page
48
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
identity
identity
TampaX
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
know your body
first tampon
your daughter
search
it’s simple.
Let’s stay
get it girl. Tampax has been around since the early 1900’s providing women with the help they need through their menstrual cycle. We have decided to redesign Tampax so that you, the woman, know that you are fabulous and deserve only the highest quality products, especially when you most need them. Read through the guide and learn about the new Tampax.
Fabulous
page
49
page
50
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
page
51
page
52
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
TampaX
it’s simple.
page
53
page
54
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
identity
identity
2
instructor
project
todd hedgpeth
ta m pa x r e d e s i g n
page
55
category
course
instructor
project
pa c k a g i n g
pa c k a g e d e s i g n 2
t o m m c n u lt y
a c e pa i n t
4
01 02 03 04 05 06 07 08
you can do it project
semester
genre
Ace Hardware Paint Cans
Fall 2009
Packaging
course
typefaces
Package Design 2
Akzidenz Grotesque, Script MT
deliverables
instructor
2 Gallon, 2 Quart & 2 Spray cans
Tom McNulty
laura davis
portfolio 2011
No.
objective
There is nothing like the satisfaction of painting a room yourself, and Ace Hardware wants you to know that! These paint cans were designed with the idea of taking all of these modern day people and having them step back into the olden Americana times and slow down by doing things with their hands again, like painting that floral wallpaper bathroom...
page
56
page
57
category
course
instructor
project
pa c k a g i n g
pa c k a g e d e s i g n 2
t o m m c n u lt y
a c e pa i n t
01 02 03 04 05 06 07 08
page
58
page
59
instructor
project
pa c k a g e d e s i g n 2
t o m m c n u lt y
a c e pa i n t
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
60
FINAL LOGO DESIGN
page
61
category
course
instructor
project
pa c k a g i n g
pa c k a g e d e s i g n 2
t o m m c n u lt y
a c e pa i n t
01 02 03 04 05 06 07 08
page
62
page
63
instructor
project
pa c k a g e d e s i g n 2
t o m m c n u lt y
a c e pa i n t
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
64
ACE UNITE PAIN
URFACE PREPARATION Clean: Wash all surfaces to be nted with detergent and water to remove dirt, grease, oil d other contaminants. Rinse the washed areas thoroughly d allow to dry completely. New Wood: Seal all knots. Fill all acks, nail holes and open joints with the appropriate putty. TERIOR: Prime with Royal Touch Alkyd Enamel dercoater. EXTERIOR: Prime with Royal Shield Oil Based mer. For a latex alternative, use ACE Stain Halt Latex mer and Sealer. Previously Painted Wood: If surface is in od condition it only needs to be clean and dry before nting. When applying over satin, semi-gloss or gloss shes, sand lightly with medium grit sandpaper for ximum adhesion. Wipe off all sanding dust with a damp th. Spot prime patched areas with appropriate primer or dercoater. Cracked, blistered or peeling paint must be moved down to bare wood. BOUT ACE UNITE HI GLOSS ENAMEL An excellent ality, high gloss enamel for general use as a finish coat on erior or exterior properly prepared wood, metal or masonry faces. Applies easily and dries quickly to a durable, stain d mildew-resistant gloss finish that is easy to clean.
WHERE TO USE This high qu enamel may be used on a varie surfaces. INTERIOR: Use on cabinets, woodwork, trim, and c on properly primed metal EXTERIOR: This enamel is idea Not recommended for use on subject to constant water imme finish on floors and decks, use Porch and Floor Latex Enamel. WHAT TOOLS TO USE For quality Ace Nylon/Polyester br nap roller (1/4� length for most s or sprayer. APPLICATION Stir thoroughl motion. Thinning is not recomm use clean water sparingly. Apply uncoated areas. Do not appl product temperature is below might drop to this level within 4 not apply in direct hot sunlight, o
HARVEST RED INTERIOR LATEX PA CAUTION!
ously Painted Wood: If surface is in condition it only needs to be clean
dry before painting. When applying
satin, semi-gloss or gloss finishes, lightly with medium grit sandpaper
aximum adhesion.
WARNING! If you scrape, sand or remove old paint, you may release lead dust. LEAD IS
VOC<250 g/L (2.08 lb/gal) (US EPA Method 24) or <150 g?L (ISO 11890-2) EU subcat, Interior/Exterior trim and cladding paints for wood, metal or plastic.
good c
and dry
TOXIC. Contact the National Lead
over sa
Information Hotline at 1-800-424-LEAD or log on to www.epa.gov/lead.
Previou
p a g e sand lig Manufactured by Ace Hardware Corporation 2200 Kensington Court, Oak Brook, Illinois 60523, USA Š 2008
75 for max
page
66
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
camellia cellars
5
No.
you’re breaking my heart project
semester
genre
Camellia Cellars Wine
Spring 2010
Packaging
course
typefaces
Package Design 3
Script MT, Mrs. Eaves
deliverables
instructor
2 Low-End Wines, 1 High End Wine
Tom McNulty
objective
Camelliaaaa, you’re breaking my heart! Ok, not really, but Camellia has a cellar and they make wine up in Healdsburg, California. It is a family run vineyard and inn, which is a cute, pink Baroque-style house with antique furniture and lots of floral, lots. I decided to give the wine an offbeat style by spray painting the two low end bottles a cream and having the “Camellia” silhouette stay clear and become a window into the bottle. I felt that this gave the wine an antique yet flirtatiously modern feel.
page
67
page
68
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
camellia cellars
page
69
sonoma
camellia cellars Camellia Cellars
SAUVIGNON BLANC
sonoma . 2007 . sauvignon blan c
2007
camellia cellars
camellia
2007
SONOMA sauvignon blanc
2007
2007
zinfandel
2007
ZINFANDEL
laura davis
SAUVIGNON BLANC
portfolio 2011
sauvignon blanc sonoma 2007
page
70
01 02 03 04 05 06 07 08
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
camellia cellars
page
71
page
72
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
camellia cellars
page
73
page
74
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
camellia cellars
page
75
page
76
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
pa c k a g i n g
pa c k a g e d e s i g n
3
instructor
project
t o m m c n u lt y
camellia cellars
page
77
category
course
typography
3
instructor
project
ariel grey
happy
6
01 02 03 04 05 06
project
semester
genre
Oxford Paper Promotion
Fall 2009
course
typefaces
Typography 3
Info Office, Courier, Garamond
deliverables
instructor
Brochure
Ariel Grey
laura davis
a guide to happiness
portfolio 2011
No.
objective
Hearing “Oxford”, one can immediately think navy blue and tailored, so I remembered that Oxford did a “Happiness” test, which struck my interest and I decided to use the quest for happiness as inspiration as well as a topic for this colorful, non navy blue typography paper promotion project.
page
78
page
79
typography
3
instructor
project
ariel grey
happy
01 02 03 04 05 06
07
08
portfolio 2011
course
laura davis
category
page
80
page
81
category
course
typography
3
instructor
project
ariel grey
happy
01 02 03 04 05 06
07
08
page
82
page
83
typography
3
instructor
project
ariel grey
happy
01 02 03 04 05 06
07
08
portfolio 2011
course
laura davis
category
page
84
page
85
category
course
typography
3
instructor
project
ariel grey
happy
01 02 03 04 05 06
07
08
page
86
page
87
typography
3
instructor
project
ariel grey
happy
01 02 03 04 05 06
07
08
portfolio 2011
course
laura davis
category
page
88
page
89
category
course
typography
3
instructor
project
ariel grey
happy
01 02 03 04 05 06
07
08
page
90
page
91
category
course
typography
3
instructor
project
ariel grey
happy
01 02 03 04 05 06
07
08
page
92
page
93
page
94
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
7
No.
the lone misadventures project
semester
genre
Coen Brother Film Festival
Summer 2010
course
typefaces
Print 2
Knockout, Akzidenz Grotesque
deliverables
instructor
Brochure, Tickets, DVDs, Poster
Hunter Wimmer
objective
To try and encapsulate the Coen Brothers in one print project could never do them proper justice, but I made an attempt to capture how I feel about them, which is nothing but admiration! This project was to design a film festival for a chosen director (research consisted of lots of movie watching) and to give it a theme. I felt that a common recurring theme in the Coen movies was the â&#x20AC;&#x153;Rise of the Underdog,â&#x20AC;? and their many misadventures on their paths to whatever they seek.
page
95
page
96
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
page
97
page
98
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
page
99
100
page
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
102
page
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
page
103
104
page
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
page
105
106
page
laura davis
portfolio 2011
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
page
107
page
108
01 02 03 04 05 06 07 08
category
course
2
instructor
project
hunter wimmer
f i l m f e s t i va l
page
109
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
costco redesign
01 02 03 04 05 06 07 08
8
No.
bigger is better semester
genre
Costco Redesign
Fall 2010
Packaging
teammates
Adam Deleeuw, Harshyla Singh, Phoebe Mak course
instructor
Package Design 4
Michael Osborne
laura davis
portfolio 2011
project
objective
The infamous ‘Pack 4’ group project. This project taught me more in the one semester than my four years combined. Students are divided into teams of four to work in collaboration to create a house of brands and a branded house for Costco. Along with the redesign of Costco’s house brand, Kirkland and to create four private labels to be sold at Costco. solution
Our solution to the challenge was to immediately organize Kirkland’s wide range of products into graphicly organized subcategories: home, apparel, food, paper goods, cleaning, and bath. As for the private labels, we felt a food court was necessary, but wanted to make it as enjoyable as possible, therefore creating Ollie’s Baking Co. We also created 3 lines of products: a high end kitchen line called Counter 74, an eco-friendly kids line called NocNoc, and a line of power tools called Burley Knapp.
page
110
page
111
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
costco redesign
01 02 03 04 05 06 07 08
main brand COSTCO Just because the products are cheap, does not mean they need to look cheap. Our goal was to evolve costco into the modern, aesthetically pleasing, world.
branded house BATH
Our simple and friendly cleaning line will keep all of your different products well organized.
PAPER PRODUCTS
laura davis
CLEANING
portfolio 2011
Clean and fresh, this bold line of bath products has the quality and style of major salon brands without the price.
Costcoâ&#x20AC;&#x2122;s top selling items are toilet paper and paper towels, so we had to make sure they looked good too.
APPAREL A graphic and utilitarian approach to your basics. Theyâ&#x20AC;&#x2122;re tubular!
HOME A new twist on those generic garbage bags and kitchen sponges.
FOOD What you see is literally what you get with this line, the photography grabs your eye and the diecut lets you inside. page
112
house of brands EST. 1945
...........
... .............
BAKING CO.
...........................
OLLIEâ&#x20AC;&#x2122;S BAKING CO. .
.
Nothing is better than shopping in a store that smells like fresh brownies, Ollieâ&#x20AC;&#x2122;s sells fresh baked goods with the ingredients for purchase as well.
NOC NOC Bathtime is more like playtime when you have any of the Noc Noc bath products, ranging from aquatic animal to ice cream lids for all of your bathtime snd playtime needs.
BURLEY KNAPP This is a new line of power tools and building equipment that is targeted toward the younger crowd who enjoy doit-yourself projects.
COUNTER 74 This is our premier line of kitchen equipment. We wanted the packaging to reflect our love for food and cooking.
page
113
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
kirkland
8.1
01 02 03 04 05 06 07 08
logo
laura davis
project
Kirkland
portfolio 2011
No.
genre
Packaging course
typefaces
Package Design 4
Gotham, Hoefler Text
deliverables
instructor
Shampoo, Conditioner, Body Wash, Lotion, Sponges, Garbage bags, t-Shirts, Briefs, Socks, Pasta, Pasta Sauce, Cereal, Nuts
Michael Osborne
objective
We wanted the consumer to be able to see the product that they are buying, in each packaging system for the Kirkland line, the product is clearly visible. In instances where the entire product cannot be shown, the product is clearly photographed and enlarged and completely covers the outside of the package, allowing you to know immediately what is inside. page
114
page
115
pa c k a g e d e s i g n
4
instructor
project
michael osborne
kirkland
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
116
page
117
pa c k a g e d e s i g n
4
instructor
project
michael osborne
kirkland
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
118
page
119
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
kirkland
01 02 03 04 05 06 07 08
page
120
page
121
pa c k a g e d e s i g n
4
instructor
project
michael osborne
kirkland
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
122
page
123
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
ollie’s
8.2
01 02 03 04 05 06 07 08
logo
Ollie’s Baking Co.
EST. 1945
.
BAKING CO.
.
...........
genre
... .............
...........................
Packaging course
typefaces
Package Design 4
Knockout, Akzidenz Grotesque
deliverables
instructor
Cookies, Cake Mix, Olive Oil, Drizzle, Extracts, Coffee, Take-away Items
Michael Osborne
laura davis
project
portfolio 2011
No.
objective
Ollie’s was our “Williams-Sonoma”-esque line, a line that is from one store, but has a different look and feel throughout the products. Ollie’s is the in-house Costco bakery and we felt that we could really just have fun with the different was of packaging basic products. The main aesthetic of all of the designs was to be somewhat rustic, yet refined as well as come in wholesale sizes.
page
124
page
125
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
ollieâ&#x20AC;&#x2122;s
01 02 03 04 05 06 07 08
page
126
page
127
pa c k a g e d e s i g n
4
instructor
project
michael osborne
ollieâ&#x20AC;&#x2122;s
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
128
page
129
pa c k a g e d e s i g n
4
instructor
project
michael osborne
ollieâ&#x20AC;&#x2122;s
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
130
page
131
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
ollieâ&#x20AC;&#x2122;s
01 02 03 04 05 06 07 08
page
132
page
133
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
ollieâ&#x20AC;&#x2122;s
01 02 03 04 05 06 07 08
page
134
page
135
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
ollieâ&#x20AC;&#x2122;s
01 02 03 04 05 06 07 08
page
136
page
137
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
noc noc
8.3
01 02 03 04 05 06 07 08
Noc Noc
logo
laura davis
project
portfolio 2011
No.
genre
Packaging course
typefaces
Package Design 4
Custom typeface, Gotham
deliverables
instructor
Shampoo, Conditioner, Body Wash, Bubble Bath, Notebook, Dump Truck, Beach Toys, Tea Set, and Building Blocks
Michael Osborne
objective
Noc Noc is all about good, clean fun, they believe that childrenâ&#x20AC;&#x2122;s products can not only be fun and colorful, but eco-friendly as well. Using recycled plastic and cardboard for the packaging, Noc Noc takes pride in their green products. Keeping in line with the simple packaging, the illustrations and character sculptures took on simple styles as well.
page
138
page
139
pa c k a g e d e s i g n
4
instructor
project
michael osborne
noc noc
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
140
page
141
pa c k a g e d e s i g n
4
instructor
project
michael osborne
noc noc
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
142
page
143
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
noc noc
01 02 03 04 05 06 07 08
page
144
page
145
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
noc noc
01 02 03 04 05 06 07 08
page
146
page
147
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
c o u n t e r 74
8.4
01 02 03 04 05 06 07 08
Counter 74
logo
laura davis
project
portfolio 2011
No.
genre
Packaging course
typefaces
Package Design 4
Gotham, Baskerville
deliverables
instructor
Bar Set, Toaster, Knife Set, Silverware Set, Juicer, Coffee Maker
Michael Osborne
objective
Everyone loves a little splash of color, especially orange. We wanted Counter 74 to appeal to the young, working professional who is starting to purchase all of those kitchen items, but doesnâ&#x20AC;&#x2122;t necessarily want to head to Martha Stewart. Counter 74 is bold, sleek, yet inviting. We believe in quality and style should go hand in hand, plus a little bit of fun.
page
148
page
149
pa c k a g e d e s i g n
4
instructor
project
michael osborne
c o u n t e r 74
01 02 03 04 05 06 07 08
portfolio 2011
course
pa c k a g i n g
laura davis
category
page
150
page
151
category
course
pa c k a g i n g
pa c k a g e d e s i g n
4
instructor
project
michael osborne
c o u n t e r 74
01 02 03 04 05 06 07 08
page
152
page
153
Thanks for everything !
It’s been a long road and was definitely worth it. I want to thank everyone who was there for me, you guys inspire me daily. Thank you Mom, Dad, John, Charlie, Helen, Dylan, Jauwia, Harshyyyyla, Scotty, Phoebs, and a very special thank you to Briana, for being my buddy, a talented illustrator, and for my octopus. To all of the wonderful teachers at the Academy, you made graphic design come alive for me. Thank you for having faith and your encouraging attitudes. THANK YOU Mary Scott, Michael Osborne, Tom McNulty, Eszter Clark, Hunter Wimmer, Max Spector, and Todd Hedgpeth. To my favorite thing in the whole wide world, Adam, you’re the other pea in my pod. To Pandora, Netflix,and Bob’s, thank you for keeping me sane.
DESIGNER DATE CLASS WEBSITE
Laura Davis Spring 2011 GR 460 lauradavis.com
laura.davis423@gmail.com
TEXT STOCK
Newpage 100# Luster Text
END SHEETS
Proline Black
PRINTER
Blurb
BINDER
Blurb
CAMERA PHOTOGRAPHY INSTRUCTOR TYPEFACES SCHOOL
Sony a350 Laura Davis, Scott Hammel, Adam Deleeuw Mary Scott Knockout, Clarendon Italic, Ventura, Baskerville Academy of Art University 79 New Montgomery San Francisco, CA 94109
COPYRIGHT
Copyright Š 2011 All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the written permission of Laura Davis.
OCTOPUS ILLUSTRATIONS BY
Briana Kranz