MOBILE STRATEGY LAURA CORTES
MISSION AND VISION
TAKE CREATIVE CONTROL.
BUILT A PLATFORM TO REMOVE THE BARRIERS BETWEEN TALENT & OPPORTUNITY.
TO EMPOWER THE CREATIVE WORLD TO MAKE IDEAS HAPPEN.
“In 2006, we set out to put control into the hands of countless creative professionals suffering from inefficiency, disorganization, and careers at the mercy of bureaucracy.” http://www.behance.net/about
BUSINESS AND USER GOALS “The leading online platform to showcase & discover creative work. Creative professionals update their work in one place to broadcast it widely and efficiently. Companies explore the work and access talent on a global scale.�
BUSINESS GOALS: Attract millions of visitors Partner with top schools and creative organizations in order to power their networks Distribute work to other online galleries USER GOALS Share creative work online Create networks Get in touch with other creators and industry professionals
SELECTED PLATFORMS
Mobile site iPhone iPad
TARGET AUDIENCE Behance has 3 different target audiences:
INDIVIDUAL CREATORS
AGENCIES/ COMPANIES
RECRUITERS/ INDUSTRY PROFESSIONALS
MOBILE SITE - For the mobile site the target audience includes all the ones listed above. This site includes all the information that the current site has but it is optimezed for mobile platforms. iPhone - For the iPhone the target audience will be individual creators and recruiters/industry professionals. This version of the site will be used more for viewing images and looking for people to follow. iPad - The iPad version is designed especially for agencies and recruiters industry professionals that want to be able to collect artists and designers and al be able to watch motion projects comfortably.
FUNCTIONAL SPECS
PLATFORM
AUDIENCE INDIVIDUAL CREATORS
MOBILE SITE
AGENCIES/COMPANIES RECRUITERS/INDUSTRY PROFESSIONALS INDIVIDUAL CREATORS
iPHONE APP
RECRUITERS/INDUSTRY PROFESSIONALS
AGENCIES/COMPANIES
iPAD APP
RECRUITERS/INDUSTRY PROFESSIONALS
FUNCTIONALITIES . Create an account . Explore: Projects/People/share . My Portfolio: Create a new project; manage portfolio; manage profile; share . Follow: Creatives/Companies
. Explore: Projects/People/share . Follow: Creatives/Companies . Jobs: joblist; companies; post a job; search for a job; change job status
. Explore: Projects/People/share . My collection: follow and collect creatives, projects and companies . Inbox: get in touch with creatives and companies . Jobs: joblist; companies; post a job
SITE MAP (Existing website)
0.0 BEHANCE
1.0 EXPLORE
2.0 MY PORTFOLIO
3.0 ACTIVITY
4.0 GALLERIES
1.1 PROJECTS
2.1 PROJECTS
3.1 GETTING STARTED
4.1 WORK IN PROGRESS
1.2 PEOPLE
2.2 PROFILE
3.2 ACTIVITY FEED
4.2
3.3 STATISTICS
4.3 CURATED SITES
2.3 WORK EXPERIENCE 2.4 CAREER MANAGER 2.5 SELL MY PRODUCTS
0.1 UPLOAD WORK 0.2 COMMENTS
ORGANIZATIONS AND SCHOOLS
4.4
COLLECTIONS
4.5 WORK FOR SALE
5.0 JOBS
6.0 MORE
5.1
JOBLIST
4.1 CREATIVES TO FOLLOW
4.1 MY COLLECTIONS
5.2
COMPANIES
5.2
4.1 MY
5.3
POST A JOB
COMPETITIONS
5.3 GROUPS 4.1 PORTFOLIO REVIEWS 4.1 OTHER PRODUCTS
7.0 ME
CONNECTIONS
4.1 INVITE AND PORMOTE
5.3 INBOX 4.1 ACCOUNT SETTINGS
2.6 PROSITE
5.3 HELP
2.7 CREATE NEW PROJECT
5.3 LOGOUT
0.3 FOLLOWERS
0.0 BEHANCE Mobile site 1.0 LOG IN
2.0 INBOX
3.0 MY PORT.
1.1 Log in
2.1 Compose
3.1 Create a new project
1.2 Register
2.2 Inbox 2.2.1 Mess. 2.2.2 Mess. 2.2.3 Mess. 2.3 Sent 2.3.1 Mess. 2.3.2 Mess. 2.3.3 Mess.
3.1.1 Cover 3.1.2 Content 3.1.3 Settings 3.1.3 Promote
3.2 Edit Projects 3.2.1 Project 1 3.1.1 Cover 3.1.2 Content 3.1.3 Settings 3.1.3 Promote
3.2.2 Project 2 3.3.3 Project 3
3.3 Edit Profile
4.0 EXPLORE 4.1 Projects
5.0 FOLLOW 5.1 Creatives
6.0 JOBS 5.1
All Jobs
4.1.1 Project 1
5.1.1 Creative 1
6.1.1 Job 1
4.1.2 Project 2
5.1.2 Creative 2
6.1.2 Job 2
4.1.3 Project 3
5.1.3 Creative 3
6.1.3 Job 3
4.2 People
5.2 Agencies
5.2
Favourites
4.2.1 Creative 1
5.2.1 Agency 1
6.2.1 Job 1
4.2.2 Creative 2
5.2.2 Agency 2
6.2.2 Job 2
4.2.3 Creative 3
5.2.3 Agency 3
6.2.3 Job 3
HIGH LEVEL USER FLOWS
MOBILE SITE
FACEBOOK TWITTER
CREATE AN ACCOUNT
CREATE A PROFILE
POST A PROJECT
SHARE
EXPLORE
PEOPLE
FOLLOW
PROJECTS
0.0 BEHANCE iPhone App 1.0 ME
2.0 JOBS
2.1 Profile
2.1 Find a job
2.2 Job Status
2.2 Job List
0.1.2 Register
4.1 Creatives 4.1.1 Creative 1
2.2.1 Jobs
3.1.2 Project 2
4.1.2 Creative 2
2.2.2 People
3.1.3 Project 3
4.1.3 Creative 3
3.2 People
4.2 Agencies
2.4 Collection
3.2.1 Creative 1
4.2.1 Agency 1
2.4.1 Jobs
3.2.2 Creative 2
4.2.2 Agency 2
2.4.2 People
3.2.3 Creative 3
4.2.3 Agency 3
2.5 Post a job
0.1.1 Log in
3.1 Projects
4.0 FOLLOW
3.1.1 Project 1
2.3 Saved search
0.1 LOG IN
3.0 EXPLORE
HIGH LEVEL USER FLOWS iPHONE APP
FACEBOOK PEOPLE
EXPLORE PROJECTS
SHARE
0.0 BEHANCE iPap App 1.0 My Collection 1.1 Manage
2.0 Explore 2.1 Projects
3.0 Jobs
4.0 Inbox
2.1 Post a job
2.1 Compose
2.2 Job List
2.2 Inbox
1.1.1 People
2.1.1 Project 1
1.1.2 Projects
2.1.2 Project 2
2.2.1 Jobs
2.2.1 Mess.
1.2 Preferences
2.1.3 Project 3
2.2.2 People
2.2.2 Mess.
2.3 Saved search
2.2.3 Mess.
2.2 People 2.2.1 Creative 1
2.3 Sent
2.2.2 Creative 2
2.3.1 Mess.
2.2.3 Creative 3
2.3.2 Mess. 2.3.3 Mess.
HIGH LEVEL USER FLOWS
iPAD APP FOLLOW MANAGE PEOPLE
ADD TO MY COLLECTION
EXPLORE PROJECTS
ADD TO MY COLLECTION
SHARE
THANK YOU