Visual Summary by Laura C. Corbilla

VISUAL SUMMARY

â&#x20AC;&#x2DC;Sometimes, images are the 4

only way to communicate a messageâ&#x20AC;&#x2122;.

Lindsey Marshall & Lester Meachem

CONTENTS

DESIGNERS; Visual Evidence

6 - 15

USE OF SEMIOTICS In Advertisement

16 - 19

EXPERIMENTATION Type and Material Type and Images Changing Meaning

21 22 24 - 25

RESEARCH Snow White

26 - 31

EXPERIMENTATION Different Techniques

32 - 37

RESEARCH Styles

38 - 41

EXPERIMENTATION Creating Styles

42 - 51

BIBLIOGRAPHY

DESIGNERS VISUAL EVIDENCE

6 3

1 1. ‘Stop and search’ by Bansky. 2. ‘London toile’ by Timorous Beasties. 3. ‘Digital Iguana’ by Timorous Beasties. 4. ‘Repeat red & gold’ by Timorous Beasties. 5. ‘Glasgow Toile blue’ by Timorous Beasties. 6. ‘Maid’ by Bansky. 7. ‘Police’ by Bansky. 8. ‘Grannies’ by Bansky. 9. ‘Tourism’ by Bansky.

Timorous Beasties are renowned for producing hand-printed fabrics and wallpapers. Their work is a wayward take on the often-twee world of textiles. The toile designs include a balance of decorative, architectural and human contexts. The classic French style gives a traditional feeling and that is what you see at a first sight. However, once you have a closer look the reader will realize that the images are contemporary city spaces. The value of the signs you see first is now affected by its surrounded signs. The intention is to invite the reader to compare and contrast the idealized vision of our society with a contemporary social reality. Bansky is the Englandâ&#x20AC;&#x2122;s most popular and well-known graffiti artist. We could call his work Political art; the message he wants to spread is usually anti-war, anti-capitalist, antiestablishment or pro-freedom.

DESIGNERS VISUAL EVIDENCE

13 10. ‘Kiss’ by Bansky. 11. ‘Marriage’ by Timorous Beasties. 12. ‘Mask XLVI’ by Timorous Beasties. 13. ‘London’ by Sohei Nishino.

John Sneaker is a British artist who creates surreal pieces of work by creating collages, made up of classic movie stills, vintage postcards and book illustrations. He is a perfect example of an artist who practices in the art of appropriation. Through his cleverly placed juxtapositions, stezaker adopts the content and contexts of the original images to convey his own witty meanings; his work sometimes described as eerie beauty.

Sohei Nishino is a very persistent photographer, to say the least. He roamed the streets of London by foot, took 4000 photographs printed them in his dark room and created this collage by hand (with a little help of the old scissors and glue). The end result looks like an aerial view of London, faithful to its topography, although it is made up from street view snapshots.

DESIGNERS VISUAL EVIDENCE 14. ‘Michelle is a slag’ by Alison Carmichael. 15. ‘Indelicate Gold’ by Anthony Burrill. 16. ‘Simple’ by Anthony Burrill. 17. ‘Don’t say nothing’ by Anthony Burrill. 18. ‘Sorry, we are open’by Anthony Burrill. 19. ‘Cunt’ by Alison Carmichael.

16 Alison Carmichael is a Graphic Designer, Illustrator and typographer who has done a project Design and Typographic with the title of â&#x20AC;&#x2DC;Words look much nicer when they are hand letteredâ&#x20AC;&#x2122;. Her project consists in the design of bad words in a very beautiful hand lettered way. Anthony Burrill works across a range of media, including posters, moving image and threedimensional work. He combines an instinctive handling of colour and composition with a witty approach to words.

DESIGNERS VISUAL EVIDENCE Dorothy has designed a set of alternative Christmas decoration to encourage people to stop for a second and think about what is happening elsewhere in the world at Christmas. The aim of the decorations was to highlight the effect global conflict has on communities. The silver decoration is unmistakable as an icon signifier for a hand grenade. It looks like the weapon it represents. The message the designers intended is communicated through this transfer of value from one sign to the other. As Saussure stated, the value of a sign comes from the other signs around. David Crow, Visible Signs 2003.

20. ‘Grenade’ Christmas decoration by Dorothy. 21. ‘Indelicate Gold’ by Katy Dawkins. 22. ‘Fuck sign’ by Katy Dawkins.

Katy Dawkins – Interference which is concerned with using the official language of materials but displaying unofficial messages. She “places graffiti into an authoritative arena, exploring the contrast between ‘official’ and ‘unofficial’ language.” Interferences is a series of interventions in public spaces. The original text is taken from nearby graffiti and rendered in the “official” visual language of signage.” Her work is a very powerful use of vernacular and materials. [This transfer, acting beyond the realm of delegated authority, is described as a magical act. David Crow, Visible Signs 2003].

13 22

â&#x20AC;&#x2DC;Barthes saw semiotics, the science of signs, was in fact one part of linguisticsâ&#x20AC;&#x2122;.

Barthes R. Elements of Semiology (1967).

DESIGNERS VISUAL EVIDENCE Clarke Curtis is a graphic designer/ illustrator who experiments with collage creating a unique style. His collages look like proper illustrations. Merrick Angle describes his work as scratchy, Collage, Retro, Angular, Atmospheric. He is being working in collage on and off for fifteen years. He loves the immediacy of putting two things together and getting something completly different. Mark Weaver is a graphic designer & illustrator in the New York City area. He gives old vintage collage illustration new meaning by word choices

23. ‘Collage’ by Merrick Angle. 24. ‘Haute Helping Hands’ by Clarke Curtis. 25. ‘Haute Helping Hands’ by Clarke Curtis. 26. ‘Massachusetts State Motto’ by Mark Weaver. 27. ‘Why Do We Need Predictions?’ for the New York Times by Mark Weaver. 28. Illustration created for Good Magazine Mark Weaver. 29. ‘An Alliance Larger Than One Issue’ for the New York Times by Mark Weaver.

USE OF SEMIOTICS in advertisement

‘A sign is something which stands to somebody for something in some respect or capacity. It addresses somebody, that is, creates in the mind of that person an equivalent sign, or perhaps

a more developed sign. The sign which it creates I call the interpretant of the first sign. The sign stands for something, its object.’ Pierce’s Theory of Signs (1977).

This is Britain campaign for Tate highlights the gallery’s role as the home of British art from 1500 to the present day. The campaign focuses on the rich variety and contrasting nature of the images within British art, both historic and contemporary, designed by Fallon (pictures above). Fallon is a very well known advertising agency that deals with semiotics.

French Connection campaigne by Fallon advertising agency (pictures on this page).

USE OF SEMIOTICS in advertisement

Lurpark butter campaign by Fallon advertising agency. Using powerful images combined with straightforward messages (pictures above).

Escaping the modern day rat race is a vision of utopia for many Londoners. With the hustle and bustle of everyday life we want to encourage people to re- think about their health benefits gained from exercise in the form of cycling with comparison to convenient transportation. This outcome encapsulates a classic and traditional expression of metropolitan London with the mixed message of the long-term health benefits gained from just jumping on your bicycle. By Central Illustration Agency (pictures on the top left).

This is a stop smoking poster. This poster has a very blunt message and gets it across well. The poster has a fishing rod hooked around a woman's mouth and a message that says "The average smoker needs over five thousand cigarettes a year" The poster is saying a lot of things, one thing is how easy its to get hooked and addicted to smoking, how much people smoke in a year and how costly it is. The image in the poster isn't very nice, having a fishing rod hooked through a woman's mouth, this is probably to scare people who smoke and see the poster because its not a nice image. Below the fact about how much people smoke it says "get unhooked" with a number and a website you can contact to help you quit smoking, this is a basic poster that gets the message across and gets you thinking.

EXPERIMENTATION type and material

First experiments with type and materials. My aim was to explore materials and see if they could affect the meaning on words. ‘Tempting’ was a first playful experiment made with cookie base. It is a stop-motion short film. (pictures on the left side). ‘Wood and Aluminum’ it’s an experiment were the two words are made with different materials to check if the perception of them could change (pictures on the right side).

EXPERIMENTATION type and IMAGES

This experiment consist in combine sentences with images that could give you another preception of the actual meaning ot this sentence. At the early stage of experiments I explored how images could change the meaning of written words, so starting from this point I played with words printed with letterpress technique combined with images that could transmit something that was not in concordance with the actual meaning of the word. (pictures on the right)

CHANGING MEANING

Almost too late, Little Red Riding Hood took off her red hood and then realized that the person in the bed was not her Grandmother, but a hungry-sick ball of hair.

In this experiment I took the story of â&#x20AC;&#x2DC;Little Red Riding Hoodâ&#x20AC;&#x2122; and changing few parts of the story, text and images, I create a new story, a new message behind. (images above)

EXPERIMENTATION CHANGING MEANING

25 I took the story of the fairytaleâ&#x20AC;&#x2DC;Snow Whiteâ&#x20AC;&#x2122;and I printed it in letterpress, using a typeface, which could give a fairy style to it. I combined the text with collages of pictures from fashion magazines trying to give a contrast between the cute written story and a more fashion modern style showed on the images. My aim, in this experiment, was to communicate the same story but using other kind of signs and symbols that could recall the original story. In the real story Snow White is kept sleeping inside of a crystal coffin to show her beauty, in my version I have used the box of the Barbie doll as a symbol for keeping her beauty alive. Having obtained interesting results and very catching images, this experiment helped me to keep exploring further in this area. (all the pictures above and on the right).

RESEARCH SNOW WHITE MOVIES Snow White Terror - 1997 by John Ottman

Snow White - Disney 1937

‘magic mirror on the wall, who is the

fairest one of all?’

Snow White - Cannon Movie 2009

SNOW WHITE FAIRY TALES - Illustrations Different illustrations of ‘Snow White & the Seven Dwarves’.

RESEARCH SNOW WHITE FAIRY TALES - Illustrations

SNOW WHITE

RESEARCH SNOW WHITE OLD ILLUSTRATIONS of Snow White

SNOW WHITE The illustrations of Disney are the most iconic images of this fairy tale nowadays.

After having compared all the different movies and illustrations I found of Snow White, I realized that there are scenes that are repeated in all of them. (pictures below)

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EXPERIMENTATION DIFFERENT TECHNIQUES

My aim was, through using different techniques; to obtain different styles that could help me to transmit/communicate something different.

drawing cut-out lightining graphitti

“Would you like to try one of my delicious apples?”

drawing dry-point

EXPERIMENTATION DIFFERENT TECHNIQUES

drawing linocut letterpress photography illustration

OLD ILLUSTRATIONS of Snow White

EXPERIMENTATION DIFFERENT TECHNIQUES

no, hunter, no, please donâ&#x20AC;&#x2122;t kill me...

collage photomontage

RESEARCH STYLES Collection of images - Mood Boards

Images collected from a survey. Peopleâ&#x20AC;&#x2122;s opinion about what it is cute, horror and victorian style. (pictures above)

RESEARCH STYLES Artists - GOYA

(30 March 1746 â&#x20AC;&#x201C; 16 April 1828)

Goya, Spanish painter, who was distanced himself from others and painted his private musings in dark paintings about a world gone mad. His style was dark, bleak and ghostly, quite frightening. Goya also championed the philosophy of the Enlightenment. He treasured its ideals of rationality and logic. But underneath, he was a superstitious man, obsessed with dreams and mysticism. He made eerie paintings of devils and witches and bats. (images of his paintings and illustrations above)

Exhibition YASAM SASMAZER ‘Illuminated Darkness’