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The Pocket Guide to Brisbane Fashion is Queensland’s only go-to directory of local brands, labels, supplilers and industry.
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Now in its 5th year of production, the Guide offers designers and brands the opportunity to tell their story beyond what the audience sees on the runway.
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Distributed at every runway, pop-up store and event as well as our Brisbane Fashion Month partner venues such as the Queen St Mall visitor information centre and precincts including Brisbane Quarter and West Village.
BRAND PROMISE As Queensland’s go-to resource for information on locallybased fashion, lifestyle and beauty brands, The Pocket Guide to Brisbane Fashion aims to connect the dots between our events and consumers. Our audience is focused more than ever on slow and sustainable fashion and shopping locally, and we recognise an everincreasing appetite for locally-based brands and until now, no easy, single resource to find them. The Guide lists Queenslandbased fashion labels across men’s and women’s fashion and jewellery, millinery, shoes, custom tailors and bridal design, hair, makeup and skincare, as well as provide advertising opportunities for associated businesses. Released late September each year since 2018, the Guide features editorial of interest to fashion and lifestyle-engaged readers as well as paid editorial placements from brands looking to convey their brand story. Runway is a great way to visually communicate a label’s offering, but print visuals are more enduring and allow for a fuller story to be told. The A5 Guide is handbag sized and designed to be kept and referred back to regularly.
POCKET GUIDE 2018 ISSUE
POCKET GUIDE 2019 ISSUE
POCKET GUIDE 2020 ISSUE
POCKET GUIDE 2022 ISSUE
Through broad distribution, the Pocket Guide flies the flag for brands based and available right here in Queensland, both to our dedicated fashion followers as well as a new audience of businesses, residents and visitors to Brisbane. We look forward to having you a part of this important initiative. Photos: Brie Conomos
2022 KEY DATES Submissions open
July 2022
Booking deadline
August 26
EDITORIAL TWO-PAGE SPREAD PROFILE
EDITORIAL LISTINGS
LISTING & DESIGNER IN FOCUS FULL PAGE LAYOUTS
ADVERTISING SPACE FULL PAGE & HALF PAGE
Content deadline September 9 Release date
Last week of Sept 2022
Distribution date
Late Sept/ early Oct TBC
2022 RATES 1/3 page editorial
1/3 page
$185+GST
1/2 page editorial
1/2 page
$275+GST
Full page listing
Full page. 3 images plus approx. 120 words
$550+GST
Designer in focus
Full page. $550+GST One image plus approx. 60 words
Editorial
Double page spread with images and editorial
$1100+GST
(Multi-page editorials available) Advertising space Full page (Portrait format) $550+GST (Artwork to be 118 x 182mm supplied) Half page (Landscape format)
$275+GST 118 x 90mm
Inside front cover
Full page
$650+GST
Inside back cover
Full page
$650+GST
(Can be utilised for editorial or advertising space)
B R I S B A N E FA S H I O N
CONTACT For enquiries and submissions, contact Laura Churchill Director, Churchill Creative and Brisbane Fashion Month 0405 155 002 laura@laurachurchill.com.au