Laura Cioffi
(630)240-9012 lauracioffi1@gmail.com
Contents
Cap
Pod Speakers
“It’s Potty Time”
Beck
A2
Cap A sink and faucet design for the Italian sanitaryware company, Flaminia. Designed while studying abroad at Accademia Italiana in Florence, Italy.
Research Flaminia is an Italian Design Company that designs and produces sinks, faucets, toilets, bidets, bathtubs, showers, cabinets, accessories, mirrors, and home decor.
Flaminia’s Existing products
Smooth Round Clean Balance Modern Basic
Ideations Inspiration
Final Design
Final Model
2 SPEAKERS IN A POD
Portable Bluetooth peakers with a spin.
Speakers
2 bluetooth speakers that can be stored in a felxible peapod.
Speakers
2 SPEAKERS
IN A POD Laura Cioffi
It’s Potty Time! A training toilet that transforms and grows with the child.
Research Problem #1 Children find toilets to be scary and uninviting. “If the child is scared of the toilet, they will be less likely to go to the bathroom, making potty training difficult” Problem #2 There are many existing products that aim to solve this problem, but they also create other problems such as: short product life, complex function, and they require many different products for one action- training seat and step stool.
The age to begin potty training is different for every child. But average age a child is ready is between 18 and 32 months. Signs of that readiness include being able to follow simple instructions, wanting dirty diapers to be changed, and being interested in “big kid underwear.” It takes 3 to 12 months from the start of training to daytime toilet independence. The more ready a child is, the quicker the process. More than 80% of children experience setbacks in toilet training.
Ideations
Final Concept:
Final Design
Once the child becomes comfortable using the training potty, the seat can be transferred to the toilet and the rest of the potty can be used as a step stool.
It can also be used in other various places in the bathroom like a step stool for the sink for tooth brushing, and the bowl can be removed, and the inside of the potty can be used as a place of storage.
Final Model The Tot Potty reduces the need for other products in the bathroom and also has a longer product life than most toilet training potties.
Product Life
1 year
10+ years
Good for the start of Potty Training...
...the Middle...
...and the End.
TIME TO POTTY!!!!
Beck Cutting board design that simplifies cutting and measuring. Honorable Mention in the 2012 Student Design Competition sponsored by the International Housewares Association
Problem
>>>
Chopping raw ingredients on a cutting board and transferring them into a measuring cup is difficult.
it’s hard to get ingredients into the cup because it is small
juice groove creates a barrier for sliding ingredients off the cutting board
food could easily spill onto the floor
Research Target Market
Younger cooks
People who enjoy cooking
Those learning to cook
Existing Products
Material is too thin When put in the dishwarsher, heat warps it and prevents it from lying flat again
$12.99
$8.99
$4.50
Flexible- makes for easy transfer
Totally Bambo o
OXO
Norpro
`Progr essive Interna tional prevents juices from running
Juice groove onto the counter
$14.95
stability, but for creating good Grips are Has groove to prevent juices from a juice from resting flat on tiled prevent board getting on the counter countertops Difficult to slide food off due to groove
OXO Good Grips
KitchenA rt Handle
$7.99 Joseph $9.99 Joseph helpful for hanging and storing is
$12.95Friends Fred and
Boards are too small for practical food prep for Color coded cup quality knives will cut at the one UnstableSharper , higher measurement, but the ink so close line because it isgashes into the board deep wears off after a while and to the bottom. It is diffuclt to push/pull the measuring device to to the exact line.
leaves the measurement unknown.
$14.95
$25.00
$38.48
shape for dipping Scooped tsto be maintine d and sticky ingredien Great needs bamboo The for canisters and bags intocrossboards to prevent they can be because Multiple peel off will the itination else oiled orcontam pushing by Cups nicely stack on one forced out up.warp in the dishwas good for storage. deviceto gtends another-her measurin Board Attractiv e display They are also connected by a ring, and can be easily disconnected.
Oggi
Progres sive Internat ional
Magnetic on the bottom-
Good rubber grip for anti slip
on “OCD stored-has to beChef” for thecups Strong steel- handles do not Good allows so each slice bend, and measurements don’t they collapseboard mentster,onand refridgera measure wear off as they might with stored flat in drawers. besame the can becan plastic cups
Weighs three pounds- heavy for a cutting board le unreadab becomes the cutting Lettering pick up way to No easy after wear and tear.
board
When stacked, they take up the same amount of space as a normal set does when stacked.
Oblong shape makes it easier to dip cups into flour or sugar jars. Difficult to measure ingredients from a cutting board
Ideation
Final Concept
Volume of flute = 15.95 in3 Volume of 1 cup = 14.65 in3 Length of flute at 1 cup = 10.41 in 15.95 in3 (volume of flute) / 14.65 in3 (volume of 1 cup) = 1.15 cups 10.41 in = 1 cup 10.41 in / 4 = 2.6 in = 1/4 cup 10.41 in / 3 =3.5 in = 1/3 cup
slider shown at the 1/4, 2/3 and 1 cup positions
.85” 12” 18”
>>> The flute can hold 1.15 cups- there is leftover space which aids in picking up the flute when full
Exploded View slider
flute
board
Storyboard
Final Model Title
Audi K2 An electric handmixer designed within Audi’s brand language by incorporating their style and philosophy.
Research Target Market The different models of Audis target a unique user Q5
A4
40-50 years old, predominately males married
Similar to the user of the Q5, the A4 also targets-
Income between $137K- $265K
40-50 years old, predominately males married
Women/spouse is a key influencer in the purchase process of Q5 Larger vehicle offers more safety than a compact car- attracts buyers with children
Income between $137K- $265K A4 is purchased for sole owner, not a family vehicle
A1
25-35 year old men and women work and live in urban setting car is subcompact Media features added to attract younger generations- 20 GB hard drive for music and media SD card reader Blue tooth technology to access media from ipod Scroll wheel for easy navigation Navigation system that recognizes voice
R8
“For those looking to be seen” Audi’s most expensive vehicle- Male bachelor User is adventurous with a luxurious lifestyle like Ryan Goesling
Market Research Audi’s 2012 Models
Price Range $27,270 - $196,800
Audi is #1 in Luxury V aims to ta ke the thro ehicle Sales in Euro pe and ne for #1 in the Wo rld by 201 5 Top Bra nds for Generati (Age 28 on X Bu -45) in 2 yers 009 and Rrank 2010 Brands 1 GenX Volkswag en 2 43.3% Land Rove r 3 41.5% Audi 4 40.8% M azda 5 38.4% Jeep 6 38.3% Infiniti 7 37.8% Acura 37.4% Vehicle Brands with the House H highest old Inco Porsche: me MercedesBenz: $187,705 Audi: $162,824 Jaguar: $153,74 6 BMW: $150,587 Lexus: $148,992 $141,355
Form Study
A3
Front Bum per
A4
Hood
Q5 A
3
Back Bump
er
A4 A5
A5
A6
Q7
A6
Common
A7 A8
A7
A8
Q5
TT
Q7 TT
R8
R8
Headlights
A6
A7
A8
R8
Q7
Tail Lights
Grill
curves and
angles to n
ote
Style Analysis Details
Features
Form
Agreeable to the touch
Polished
Sleek
Refined
Brilliant
Stylish
Progressive
Progressive
Dynamic and Active
Bold
Intellectual
Intense
Luxurious
Dynamic and Active
Authoritative
Ideation
Final Concept
Audi Features
Back vent Button to eject beaters LED lights to depict speed level Modeled after the A6’s tail lights
Logo engraving
Lights shown at level 5
Buttons to change speed Front Vent Modeled after Audi’s interior dials
Model after the cars grill
Final Model
Thank you!
(630)240-9012 lauracioffi1@gmail.com