TCU Recycling design pitch deck
the campaign sustainability is oh-so-sexy
the design We linked the design back to an iconic “sexy look.�
comic book red lips
G N I L C Y C E R U TC y x e s o s oh s i y t i l i b a n i a t sus
why? To link the “oh-so-sexy� messaging back to the design in a fun and playful way that makes sense to the TCU community: students, faculty and staff.
designs
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y it il b a in a t s u s y #sex ree hour h t r fo r e t u p m o c r o V T to run a y g er en h g u o en es v a s n a um c Recycling a single alumin
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. t u o e m k c e h c e m o c , l r i g y e y g H r e n e e h t y b r a e y y r e v e d e r e w o can be p 53,000 homes duce and dispose of paper cups. o r p o t d e ir u q e r
! c i r t c e l e s ’ Sh e
placement
cup sleeve
messaging on sleeves I’m too hot to dump. Recycle me instead. #sexysustainability I’m a handful. Not a landfill. #sexysustainability It’s fine. I like being (re)used. #sexysustainability Sustainably hot. #sexysustainability Too hot to let go. #sexysustainability