M A R K E T I N G
P O R T F O L I O
L A U R A K LO O S Hello I am a Freelance Content creator. I Have been creating content since 2012
EMAIL MARKETING I make dope emails Responsive
SOCIAL MEDIA I plan and manage social media accounts
CONTENT I create any content Write copy
SOCIAL MEDIA I make dope emails
WEB OPTIMIMISATION
I make dope emails
I create an array of different content using different tools and skills
Excellent writing skills Excellent writing skills
Strong design aesthetics Video Editing
Good Trend awareness Mailchimp
Final Cut Pro
creative talent. GoodNetwork Trend of awareness
Wordpress
Photoshop
Illustrator InDesign
CONTENT CREATION For Blogs Editorials
FEATURES
CASE STUDY
Proposal for The Apartment increase its appeal and add value to its proposition of bringing bloggers and brands together, for the purpose of content creation to be disseminated to consumers, in line with its target market. ACTIONS Implement a market penetration strategy to grow the market and increase the reach ADD VALUE by tweeking the blogger outreach ADD IMPACT by more strategic contributors • Increase the engagement and usage of the existing customers. • Improve the reputation of the brand via a product development strategy.
INFLUENCER OUTREACH Identifying and soliciting opportunities
I presented the client with a 21 page document which offered a 3 stage proposal for attracting increasing reach.
BRAND POSITIONING analysis, and strategy for repositioning
TREND REPORT FOR PREMIERE VISION
Premiere Vision asked me to come up with a concept explorint the relationship between fashion and technology. I provided them with a detailed proposal for an exhibition showcasing the innovative work of
the fore runners.. I also created this supploment Distributed a supplement at a exhibition showcase. Showing the application of tehnology in the fashion Industry
TREND REPORTS
analysis, and strategy for repositioning
CONTENT CREATION
analysis, and strategy for repositioning
CASE STUDY Synthesesised 4 pages of information into 2 Improved the copy to make it read better Created an Interactive email with working links and buttons to social media pages and website
EMAIL MARKETING
I turn copy and images into Interactive, beautiful emails.
BRAND IDENTITY
Logo’s, business cards, Marketing materials
CAMPAIGN/PROJECT MANAGEMENT Phasing strategy