2013 Portfolio
Laura Milton Laura Milton
07765051006
Communication Design BA (Hons) Graphic Design - First
Laura.louise.milton@gmail.com www.behance.net/stilldiscovering
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Final Major Project - Infinitea Infinitea was my final major project at university. The brief was to create an eco-friendly beverage company, then brand and create packaging, alongside a menu and take out range. I chose to create a business focussed on tea, as there are fewer tea-based businesses in the UK. The business’s USP is the huge variety of tea available, and the many health benefits that tea provides. The company was to be as ethically responsible as possible, by sourcing produce from local farmers, supporting the local community, and using sustainable materials.
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Order Total: ÂŁ11.30 Account details
Add tea
Account name:
Choose a tea type:
Jennifer Piggott
Black
16:00 + 15 mins
Account balance: ÂŁ15.00
Choose a collection time:
+ 30 mins
+ 1 hour
Green Confirm Order
Order
Oolong Back to food
Infinitea - Direct Mail & Smart Phone App The second part of the Infinitea brief was to create a direct mail campaign to send out to potential customers. The direct mail packaging is made from recycled materials, doubles as an information booklet, and contained 2 speciality teas for the customers to try at home. To maintain exclusivity and sustainability, the campaign was posted by hand to a small number of locals. The campaign also included a loyalty card for customers, and a voucher as incentive to visit the business. The account card is designed for use with the Infinitea App which allows ordering items online for collection from the store.
Edit my order
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Infinitea - In-store Products The next part of the brief was to create the packaging range. I chose to create both in-store products and a take-out range for customer convenience. The packaging featured here enables customers to take home loose leaf tea sold in store, either on its own or as a blend of a tea with an additional flavour. Customers are encouraged to reuse or return the box to Infinitea to maintain sustainability.
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Infinitea - Packaging This page features the food packaging range for take out items. Food available at Infinitea is locally sourced to support the local community. The company that supplies the packaging material sell compostable packaging specifically for food and beverages. The range included cups, sandwich boxes, salad boxes, soup containers, cutlery, cup holders and recyclable take-out bags.
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Touch Advertising Touch Advertising was set up during our Placement Year whilst studying at the University of Huddersfield. It was created as an ‘Enterprise Placement Year’ and officially launched in September 2010. The business specialised in providing Advertising and Design services to a range of different sized businesses, covering branding, promotional campaigns and website design. During our first year, we had over 25 clients ranging from small to large clients, and turned over just under ÂŁ10,000.
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Touch Advertising After successfully completing our placement year, we went on to win the ‘Enterprise of the Year’ award from the Student Union. The award was recommended to us from The Business Mine, who guided Touch Advertising through setting up and running the business. The website can be found at www.touchadvertising.co.uk.
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Premier Inn - The Crate The most high profile project we completed under Touch Advertising was a campaign for Premier Inn in Huddersfield. The company required a low-cost campaign to promote the launch of the new franchise. We opted to create a 2 part campaign at minimal cost to the client, featuring some guerilla advertising to grab the publics curiosity while still maintaining an air of mystery. We manufactured a crate, placed a Premier Inn bed inside and positioned it inside the Kingsgate Shopping Centre for one week. To entice the audience into investigating the crate further, holes were drilled in the sides, so the bed could be seen up close.
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Premier Inn - The Pillow Fight The second part of the campaign was created to grab the public’s attention in a big way - holding a huge pillow fight in St. George’s Square in Huddersfield. Our pillow fighters, dressed in Premier Inn pyjamas and armed with pillows, walked from the Premier Inn to the station, creating massive hype before having a large scale pillow fight in front of confused on-lookers. The event was uploaded to Youtube, and the video made it onto numerous Advertising websites, such as ‘Best Ads on TV’ and ‘Ads of the World.’ The campaign was very successful and the the hotel boasted full occupancy upon opening week.
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Gola - Pixel This This live brief was to ‘virally re-locate’ the brand Gola, and create some promotional viral material aimed at the younger market of 18 to 25 year olds. I chose to take the brand back to its vintage roots and take inspiration from retro gaming, integrating the visual appearance of pixels into the posters. The posters themselves gained a lot of public attention, creating their own appeal without encouragement. Within an hour of the posters being mounted, a large amount of people were creating their own messages in the posters. The campaign also featured QR codes, linking to Gola’s social networking pages.
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ÔPIXEL ITÕ COMPETITION: UPLOAD YOUR SUBMISSION. WIN GOLA MERCHANDISE! Upload your ‘PIXEL IT’ submissions to Gola through Twitter!
COMPLETE THE MESSAGE. UPLOAD IT. BE IN WITH A CHANCE TO WIN!
Gola - Pixel This I felt the best way to create a viral campaign was to involve the audience directly by create posters they could interact with. The posters were mounted on the wall with particular flaps or ‘pixels’ pulled down to reveal a colour underneath. Two of these posters were placed directly next to one another, with a message in one of them. The audience then had the opportunity to create their own response to the words displayed. I also created a smart device application mimicking the posters, allowing people to create their own messages or images. They could then be uploaded to Gola’s social networking pages.
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Graze - YCN - Packaging During our final year of university, I chose to undertake the live Graze brief, hosted by YCN. The challenge was to refresh the brand by revamping their logo, creating packaging designs and a direct mail campaign. I chose to give the logo a more ‘hands on’ approach, creating it using lino prints. Since Graze prides itself on sustainability, I wanted this to be reflected in their packaging, distributed to thousands of customers across the UK. My design urged repurposing the box themselves for any means they found to be suitable, giving the box a second life before recycling, promoting sustainability.
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Graze - Direct Mail The last part of the project was a direct mail campaign. I chose to follow the same concept as the previous design, which encouraged repurposing the box. The campaign was named ‘The Sustainable Graze Box,’ and was sent out to potential customers. It contained everything they needed to grow their own ‘micro-greens,’ encouraging healthy snacking over nibbling junk food. Customers received instructions on how to care for their micro-green, which was edible within 2 weeks of planting. The box itself was waterproofed so that it became the container, but was made entirely of recyclable and biodegradable materials.
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interactive
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Wheel of Life Interactive The Wheel of Life was a quick fire branding project for the owner who needed a new brand identity. The business is primarily for life coaches, providing a service which they then use for their own roster of clients. The brief included the creation of a new logo, which was styled around promoting happiness and wellbeing, as well as a business card and a new website proposal.
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Walk on air
C H I R O P O D Y / P O D I A T R Y
Walk on air C H I R O P O D Y / P O D I A T R Y
Walk on air
C H I R O P O D Y / P O D I A T R Y
Pamela Baxter MchS M: 07986274856 T: 0191 251 5266 E: walkonairpodiatry@gmail.com A: 14 Saint Ronans Road, Monkseaton, NE25 8AX
Walk on Air Walk on Air began as a business based in Newcastle, providing a range of chiropody and podiatry services. The client required a brand identity that fit with the business message - a relaxing, yet clean and clinical service. The business needed launching as soon as possible and everything from logo design to shop decals was created over the space of 2 days, and the business has since been a huge success.
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Queenie’s Coffee Shop Queenie’s Coffee shop is a small cafe based in Huddersfield. The business came to me through my degree show at university and requested a full brand identity creation - something quirky and unique. The business owners wanted to see wide variety of options for the cafe branding, each giving a different feel. Once a final design had been selected, a menu, loyalty card and flyer design were also created. Project property of Print Bureau Ltd.
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Caterers Choice - Antipasti Booklet Caterers Choice are a large scale Catering company that are based in Huddersfield and distribute a wide range of catering supplies. A new range was launched in 2013 covering antipasti, which in turn required th creation of this booklet in order to promote the products. Project property of Print Bureau Ltd.
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Wedding Stationery In the early months of 2013, Print Bureau teamed up with a local wedding designer and launched our own range of wedding stationery together. We provided the range of designs for clients to choose from, which I designed, then provided the printed materials to be sent to Amanda, who provided the decoration and completed the process. Project property of Print Bureau Ltd.
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Wedding Stationery Booklet & Pull Up Banner The project was created with a variety of templates available - something to suit all potential customers. This required the design of a template guide, in order to display our wide range professionally. The stationery has been promoted within Hebden Bridge and at a variety of wedding shows. Project property of Print Bureau Ltd.
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Welcome Independent Living Welcome Independent Living is a business based in Hebden Bridge, designed to aid people who may need additional care in order to maintain their independence. They provide a variety of care services available to all who need them. The project began with business card design and involved everything from promotional leaflets and booklets, to interior design and pop up banners. Project property of Print Bureau Ltd.
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Waterside Gym Waterside Gym wanted an increase their business and a create a fresh new look, and so came to us. The project began with concept generation, leading onto business strategy and design development. The brand was developed and the client saw a much larger return in business than in previous years. The project included infomation booklets, informative card inserts, posters and flyers. Project property of Print Bureau Ltd.
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