HI...
MY NAME IS LAURA...
JUST LIKE EVERY NEW RELATIONSHIP I WILL SHOW YOU WHO I AM, BEGINNING BY SENDING YOU THIS BOOK. IT WILL GIVE YOU AN IDEA OF THE SKILLS I HAVE TO OFFER YOU.
AND THEN...
IFHELDI’VE... YOUR INTEREST...
THAT LONG... I HOPE TO MEET YOU IN PERSON. AND KNOW... WHO YOU ARE. GO ON... TAKE A LOOK INSIDE...
ALL PROJECTS COME WITH A
STORY. THIS ONE BEGAN ON A COOL AUTUMN DAY UP IN
GREENVILLE, SC. CURRENT RESIDENCY OF A BUNCH OF MOUNTAIN HIPPIES INCLUDING MY TWENTY-SOMETHING YEAR OLD BROTHER. YOU SEE, HE MAKES MEAD IN HIS BASEMENT, AND GIVES IT TO HIS FRIENDS AND FAMILY. HE SAYS, “LAURA YOU DO GRAPHIC - DESIGN-Y STUFF, DO YOU WANT TO MAKE SOME LABELS FOR MY MEAD?
I’D LIKE TO SELL IT ONE DAY,
YOU KNOW,
START A BUSINESS.” CHECK OUT HIS PROGRESS: SEVENTHSWEET.WORDPRESS.COM
IT’S MARCH 2011 AND I’M A FEW MONTHS IN TO MY DESIGN INTERNSHIP WITH
UNDEFINED MAGAZINE.
(CHECK ‘EM OUT @ BEUNDEFINED.COM) THE EDITOR TALKED ABOUT WANTING TO CHANGE UP
THE WHOLE LOOK OF THE MAGAZINE. I SAID I WOULD THROW SOMETHING TOGETHER. WELL HE WAS TOUGH TO GET A HOLD OF, BUT FINALLY WE SAT DOWN FOR COFFEE AND I SHOWED HIM THESE MOCK-UPS. HE STARED AT THEM FOR A FEW MINUTES, AND THEN HE GAVE ME THE “I LOVE IT” STAMP OF APPROVAL. WITHIN A MONTH THE NEW ISSUE HAD A
BRAND NEW APPEAL
TO THE ART SCENE OF COLUMBIA, SC.
WELL,
MY PROFESSOR INSTRUCTED US TO DESIGN A HOLIDAY MAILER FOR A COMPANY OF OUR CHOICE. YOU MIGHT HAVE SEEN ON MY RESUME THAT I AM A
BARISTA.
(COFFEE MEANS A HECK OF A LOT TO ME) UNFORTUNATELY, LOTS OF PEOPLE DRINK WHAT’S POPULAR, NOT WHAT THEY REALLY WANT. SO MY IDEA WAS THAT ON
NATIONAL COFFEE DAY,
ALL STARBUCKS GOLD CARD MEMBERS WILL RECEIVE THIS LITTLE ACCORDIAN BOOKLET THAT HELPS THEM CHOOSE A COLD OR HOT COFFEE OR TEA BEVERAGE AT STARBUCKS. WALKING YOU THROUGH SYRUP FLAVORS
AND MILK CHOICES AND SIZE OPTIONS.
ONE OF MY FIRST EXPOSURES TO LOGO WORK, WE WERE INSTRUCTED TO CREATE, WITH
ONLY LETTERFORMS, A NEW LOGO FOR A CITY.
I’VE ALWAYS LOVED COLORADO. SO I CHOSE BOULDER, COLORADO, HOME OF THE FLATIRONS. AFTER RESEARCHING THEIR CULTURE, THE TYPE OF PEOPLE THEY ARE, THE BRANDS AND STYLES THAT DEFINE THEM,
THE ACTIVITIES THEY PURSUE,
I CAME UP WITH THIS DESIGN FOCUSED ON THE OUT-OF-DOORS CULTURE SO PROFOUDLY IMPACTING ON THE PEOPLE OF BOULDER.
MY FRIEND ATTENDS THE CREATIVE CIRCUS IN ATLANTA, GA. THEIR GROUP PROJECT IN CLASS WAS TO CREATE ADVERTISEMENTS FOR OMAHA STEAKS. HE IS A COPYWRITER. AND WHEN THEIR DESIGNER FELL THROUGH ON THEM, CREATING TERRIBLY PIXELATED, LAST-MINUTE DESIGNS,
HE CALLED ME. HE ASKED ME TO REDO THEM SO HE COULD HAVE SOMETHING GOOD TO SHOW IN HIS PORTFOLIO. I SAID ONLY IF I CAN PUT THEM IN MY PORTFOLIO. THE PROJECT IS STILL IN THE WORKS, BUT FOR NOW IT’S A HULU AD, PANDORA AD, PRINT AD, AND A FEW BANNER ADS AS WELL.
A FARMER’S MARKET.
A SHOPPING BAG.
A WHOLE LOT OF CONCEPT.
FOR THIS ASSIGNMENT I CREATED A SHOPPING BAG FOR AN OPEN AIR MARKET, AND CURATED EVERYTHING ABOUT THE MARKET MYSELF. SO THIS SHOPPING BAG IS MADE WITH SOME DARK BROWN BURLAP AND RED THREADING. ALL HAND-MADE, AND DURABLE ENOUGH TO CARRY A BUNCH OF HOME-MADE GOODS.
THE HOUSE IS A MARKET TO BRING PRODUCTS
FROM THE FARM
TO THE CITY.
THANKS
FOR SPENDING YOUR TIME WITH ME. HOPE WE GET TO CONTINUE THE CONVERSATION.