WORK SMARTER. NOT HARDER.
www.scapegoat.co
PROBLEM DISJOINTED educational platforms within the university system. LACK OF GUIDANCE leading to larger dropout rates and prolonged graduation timelines. CLUTTERED social media and inconsistent classroom platforms make students’ campus life one hot mess.
SOLUTION ONE PLATFORM connecting all parts of a university campus.
STUDENTS
FACULTY
CLASSES
CLUBS
ADVERTISING
EXAMS DATES
LOCAL BUSINESS
LOCATION LOCATION
REAL TIME
MARKET VALIDATION
17,000
$13.5 MILLION
BUSINESSES PARTNERED W/ CAMPUS
IN 2012 REVENUE FOR CAMPUS SPECIAL
SPECIAL (prior to Chegg acq. In 2014)
$17 MILLION PAID BY CHEGG IN 2014 TO ACQUIRE CAMPUS SPECIAL
MARKET SIZE
13,000,000 4-YEAR UNIVERSITY STUDENTS IN THE US
2,474 4-YEAR PUBLIC & PRIVATE INSTITUTIONS IN THE US
3,300,000 INCOMING FRESHMAN PROJECTED FOR FALL 2016
PRODUCT One Calendar, For Everything College Classes, Group meetings, Social Events. Your full college schedule now includes it all.
PRODUCT View your realtime graduation plan Use Scapegoat to keep track of all the classes you need to take to graduate on time and in style. Track credits and see which electives are right for you.
PRODUCT Connect instantly to your university database to create the perfect schedule-- guiding you through the process to assure you stay on track.
PRODUCT Find sections your friends and “friends of friends” are in leaving you always with a study buddy. Never have the-- “oh s$%t I have 10 minutes to walk across campus” moment on the first day of class again.
PRODUCT Both students and faculty can manage course information through class pages. Class calendar and date changes auto-sync to students’ home calendar. All files for the course in one central location.
PRODUCT Discover what your friends are doing on campus. Know that your fraternity brothers will see the change in chapter time through auto-sync calendars
REVENUE MODEL 1.
Real-time geolocated advertising from local businesses to students based on calendar data
2.
Partnerships with textbook companies i.e.) Chegg, Campus Bookstores during scheduling process
3.
Licensing product/data to universities
MARKET ADOPTION EVENTS ● ● ● ●
Freshman Orientation/Registration Quad Day Course Registration Seminars
PARTNERSHIPS
MARKETING
ΣΞΑΠΕΓΟΑΤ GOES GREEK.
THE TEAM LAURA M. CARROLL Co-Founder/CEO B.S. Advertising | University of Illinois @ Urbana-Champaign (2014) SXSW Student Start-Up Finalist 2014 Trisect (2014) Groupon Sales (2014-2015) laura@scapegoat.co
HAGEN MUELLER Co-Founder/COO B.S. Advertising | University of Illinois @ Urbana-Champaign (2014) SXSW Student Start-Up Finalist 2014 Groupon Sales (2014-Feb 2016) hagen@scapegoat.co
JOHN P. CARROLL Lead Financial Advisor/Investor Division President Calatlantic Homes (Chicago) CEO Kirk Homes (2000-08)
COMPETITION Affordable
Learning Management
Advertising
Expensive
COMPETITIVE ADVANTAGES Smart Scheduling
Map Integration
Auto-Sync Calendars
Real-time, targeted & relevant advertising
Graduation Tracker
Discover Portal
Professor SMS to Students
Facebook Integrated Scheduling