Laura Moreira Design & Illustration Portfolio

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[curriculum] 3

Laura Moreira

Hi! My name is Laura Moreira and this is my portfolio. I’m a portuguese graphic and editorial designer who really likes making books, children illustration, and magazines. I hope you like it and if you do, please feel free to contact me!

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// PT

Personal information

Informação pessoal

Full Name

Nome

Laura Maria Albuquerque Simões Moreira

Laura Maria Albuquerque Simões Moreira

Address

Morada

Telephone

Telefone

Quinta Nova, Caixa-postal 9025, 6200-570 Covilhã (Portugal) +351275951192 | +351965139580

E-mail | Website

Quinta Nova, Caixa-postal 9025, 6200-570 Covilhã (Portugal) +351275951192 | +351965139580

E-mail | Website

laura.m.moreira@gmail.com http://cargocollective/laurodermia

laura.m.moreira@gmail.com http://cargocollective/laurodermia

Nacionality

Nacionalidade

Date of birth

Data de Nascimento

Work experience

Experiência profissional

Date

Data

Occupation held

Posição ocupada

Main activities and responsabilities

Principais actividades

Date

Data

Occupation held

Posição ocupada

Main activities and responsabilities

Principais actividades

Date

Data

Occupation held

Posição ocupada

Main activities and responsabilities

Principais actividades

Portuguese

24 September 1988

April-July 2012 Freelancer in Afonso Barreiro e Melo - Avaliações, Projectos Consultoria, Lda. Logo and brand development, website and graphic design of business cards.

October 2011-February 2012 Freelancer in Multifibras, Lda. Concept development of product logo, flyers and criation of some infographics.

October-December 2009 Freelancer in Aveiro-Expo Parque Exposições, E.M. Concept development of graphic solutions in catalogue design and Christmas advertising campaign.

Portuguesa

24 Setembro 1988

Abril-Julho 2012 Freelancer na empresa Afonso Barreiro e Melo - Avaliações, Projectos Consultoria, Lda. Desenvolvimento de logomarca, website e desnho gráfico de cartões de visita.

Outubro 2011-Fevereiro 2012 Freelancer na empresa Multifibras, Lda. Criação de logomarca de produto agrícola, criação de folhetos publicitários e infografias.

Outubro-Dezembro 2009 Freelancer na empresa Aveiro-Expo Parque Exposições, E.M. Desenvolvimento de soluções gráficas para catálogo de apresentação da empresa e campanha publicitária de Natal.


4 [curriculum]

Laura Moreira

Date

Data

Occupation held

Posição ocupada

Main activities and responsabilities

Principais actividades

Education

Educação

Date

Data

2010-2012

2010-2012

Title of qualification awarded

Qualificação Adquirida

Masters Degree in Graphic Design and Editorial Projects (17/20)

Mestre em Design Gráfico e Projectos Editoriais (17/20)

Principal subjects

Principais disciplinas

Name of organisation

Nome da organização

June-Ausgust 2009 Freelancer in Porta Lógica, Lda. Visual Identity and Merchandising, Communication, re-branding. Development of graphic and editorial design solutions.

Editorial Design, Illustration, Graphic Design, Advanced Studies of Typography, Infographics, Art Direction. College of Fine Arts of University of Porto

Date

March 2010 - May 2010

Principal subjects

Professional course in Graphic Design Tools. Specific trainning in Adobe Collection: Illustrator, InDesign, Photoshop.

Name of organisation

Animotic - Technical School in Visual Arts

Date

2006-2009

Title of qualification awarded Graduation in Design (15,5/20)

Principal subjects

Design Strategy, Graphic Design, Project in Design, Typography, Reprography, Design Managment

Name of organisation University of Aveiro

Junho-Agosto 2009 Freelancer na empresa Porta Lógica, Lda. Identidade visual, merchandising, comunicação, re-branding. Desenvolvimento de soluções de design gráfico e editorial.

Design Editorial, Ilustração, Design Gráfico, Estudos Avançados de Tipografia, Infografia, Direcção de Arte. Faculdade de Belas Artes da Universidade do Porto

Data

Março 2010 - Maio 2010

Principais disciplinas

Curso técnico em Graphic Design Tools. Treino específico em programas da Adobe Collection: Illustrator, InDesign e Photoshop

Nome da organização

Animotic - Escola de Tecnologias de efeitos visuais

Data

2006-2009

Qualificação Adquirida

Licenciatura em Design (15,5/20)

Principais disciplinas

Design Estratégico, Design Gráfico, Projecto em Design, Design Gráfico, Tipografia, Reprografia, Gestão do Design, Desenho.

Nome da organização Universidade de Aveiro


[curriculum] 5

Laura Moreira

Personal skills and competences

Aptidões e competências pessoais

Social skills and competences

Competências sociais

I see myself as a communicative and determined person who loves new and hard challenges. I like and understand that teamwork is a key for sucess but I also know that when it’s up to me, I do all my best and go that extra mile. I’m able to keep positive in stressful situations and work in thight schedules and still have a good eye for design details. And also, I’m used to work in different kinds of teams.

Eu vejo-me como uma pessoa comunicativa, determinada e com iniciativa que adora desafios novos e difíceis. Gosto e percebo que o espírito e trabalho de equipa é a chave para o sucesso, mas também sei que quando é comigo que contam, dou o meu melhor e dedico-me a cem por cento ao projecto. Sou capaz de permanecer positiva em situações de stress e prazos de entrega apertados mantendo uma atenção especial aos detalhes. Também estou habituada a trabalhar em equipas variadas.

Technical skills and competences As a designer, I’m perfectionist and detail concerned, however I’m also a fast worker. I’ve got good technical skills of drawing and illustration and I can easily draw quick sketches for presenting new ideas. I easily use various drawing materials for illustrations and I have my own Waccom Pen Table with wich I’m very confortable working with.

Computer skills and competences In computer skills I can assure you that i’ve got good command of Graphic tools like: Adobe InDesign CS5, Adobe Illustrator CS5, Adobe Photoshop CS5, Notions on Flash CS5. Freehand and CorelDraw. Waccom Pen Table. Ability with Windows and Mac operative systems.

Competências técnicas Como designer, sou perfeccionista e cuidadosa com o detalhe, no entanto, sou capaz de trabalhar rapidamente. Tenho boa capacidade técnica de desenho e ilustração e sou capaz de rapidamente esboçar desenhos e esquemas para apresentação de novas ideias. Tenho facilidade na utilização de vários materiais nas ilustrações e sinto-me bastante confortável a trabalhar com a Waccom Pen Table.

Competências informáticas

Portuguese: native tongue. English: Fluent/Proeficient user Spanish: Pratical level.

Relativamente ao domínio de softwares, possuo treino específico em programas da Adobe: Adobe InDesign CS5, Adobe Illustrator CS5, Adobe Photoshop CS5, Noções de Flash CS5. Freehand e Corel. Utilização de Waccom Pen Table. Facilidade na utilização dos sistemas operativos Windows e Mac.

Addicional Information

Competências linguísticas

Language skills and competences

I’m always trying to keep updated with the last tendencies of the actual culture in Editorial and Graphic Design, Illustration and Art. I’ve great appreciation of the editorial design and process of children publishing, as also design and illustration magazines.

Português: Língua materna. Inglês: Fluente/Utilizador pro-activo Espanhol: Nível prático.

Informação adicional Tento manter-me sempre atualizada com as últimas tendências da cultura actual em Design Editorial e Gráfico, Ilustração e Arte. Tenho um gosto pela edição e processo editorial de livros infantis, revistas de moda, design, cultura e ilustração.


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A Vida Imaginรกria do jardim Teatro Oficina Illustration Talks Fazine A Livraria da Universidade


Laura Moreira

A Vida Imagin谩ria do Jardim Made for the Agricultural College of Castelo Branco, this book represents a tribute to the school garden and his producer, a man called Ant贸nio Ramos. Designing this book, the goal was to emphasize all the beautiful sculpters made with aromatic plants, wood and stones. The book as also some recipes of tradicional portuguese food made with the aromatic plants used in the garden.

[editorial] 7


8 [editorail]

Teatro Oficina Project made for Teatro Oficina, a teathre organization in Guimar達es. This project was made with the colaboration of Angela Santos and Mariana Santos. The goal was to make a book about the story of the theatre and also incorporate their entire plays. The book was written in two languages, portuguese and english, so that Guimar達es visitors could find it attractive to purschase. The book was separeted in two parts. The fisrt one in white paper pages, where we displayed the teathre history and fotographs, and a second part, in blue paper pages for the written plays. The book came out with very different and appealing spreads, leaving the reader surprised and wanting to turn another and another page.

Laura Moreira


Laura Moreira

[editorial] 9


10 [editorial]

Laura Moreira

Illustration Talks Fanzine Silkscreen printed fanzine. This fanzine has a compilation of all the papers done by Graphic Design and Editorial Projects Masters students 2010-2012. It made part of the fazines shown in FAIR, a project make to sell and divulgate some idependent publications. Project made with the colaboration of Angela Santos.


Laura Moreira

[editorial] 11

A livraria da Universidade Biblioteca Joanana Book cover and some spreads design for “A livraria da Universidade”, a photo album made by Paulo Mendes, a teacher and photographer at University of Coimbra. This book represents a compilation of Joanina’s Library macro and landscape photographs. Because it was such an heavy book to handle and it had so many big pictures, i tryed to lighten up the cover, making it as clean as possible, using a simple painting detail as the only image element in the cover.


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The story of a dog named Brown Maxmen: the new beautiful Animal Rights No Carvalhal do Gerês Vista Alegre: moliceiros Do: unique objects Lil’Monsters Animal Love Bertrand Booksellers Mascot


Laura Moreira

The story of a dog named Brown This is the story of a dog named Brown. Under the project of Contexts and Practices of illustration we were asked to create a fiction story based in real life moments. The story I told was the story of my dog​​, named Brown, a mutt who was born alone, without brothers or sisters, that was raised by the other dog living in the farm: Lucky - a noble Cocker dog. Brown learns with him all the farm secrets. But unfortunately Lucky dies of old age and Brown stands alone once again, with no reason to stay. When the decision of departing comes, a new member arrives: a new puppy, named Mika, another Cocker dog. Brown immediately falls in love. But the love felt for the new puppy is unrequited and she sees him as just a friend. Mika ultimately creates family with another dog of the same breed and Brown, shattered and betrayed, is forced to leave the farm forever. Brown was never seen again, never stepped on the farm’s soil again. Material: pen and pencil Drawn by sight with photograhs as basis.

[illustration] 13


14 [illustration]

Laura Moreira


[illustration] 15

Laura Moreira

Maxmen: the new beautiful Project done under the subject of Contexts and Practices of Illustration. The aim of this project was to make a tribute to someone in a publication. So, as inspiration, i hold on to John Paul Thurlow, an illustrator with a realistic style known to tamper with a large number of magazine covers known world wide like Vogue, Decoy, The New Yorker, etc.

Material: pen and pencil

I recreated a portuguese magazine, Maxmen, while reversed the stereotype of woman usualy seen in this kind of men’s magazine. I made 6 magazine spreads by copying the layout used in one of its editions and also modified the linguistic content. Here I show some of the illustrations created for this work, which also included pages for advertising and back cover.


16 [illustration]

Animal Rights Illustrated childrens book done for the final project of the first year of masters degree. To alert the society of today’s world about the animal life rights, I built an illustrated collection of the animal rights. This collection consisted in two books: a book designed specifically for a child’s universe, and one for an adult audience. With this division of the illustrations I intended to get more assertive public. Illustrating and designing both books had to be careful to drive a kind of illustration more colorful and fun for children and, in the case of the book for adults, I’ve chosen two color illustrations, more shocking, more dramatic, to alert the adult population to the consequences of not following the animal rights.

Material: black marker + Photoshop Digital print + Munken Creme paper 130gr

Laura Moreira


Laura Moreira

[ilustration] 17


18 [illustration]

No Carvalhal do GerĂŞs Illustrated book for children produced as a final project of MA in partnership with the National Park of Peneda Geres. The aim of this project was, above all, demonstrate how editorial design can enhance the illustrated stories. The narrative covers a topic of environmental impact - the fire, trying to make children aware of environmental issues related to animals and their habitat, based on the Peneda-Geres National Park. The final project involves the presentation of two design proposals: a notebook and an harmonium book. Both proposals apply concepts of the unconventional illustrated books, with two solutions for the graphic production. The first book enhances the use of different support materials and cutting, highlighting the destructive power of fire. In the harmonium book is the visual linearity that highlights the contrast between two different spaces of the narrative, before and during the fire, allowing its reading on both sides.

Material: color pencil + graphite + Photoshop Offset print in Munken Pure paper 130gr

Laura Moreira


Laura Moreira

[illustration] 19


20 [illustration]

Laura Moreira

As delicías do Mimão Illustrations made for the children book “Mimão and the carrot cake” that takes part in the book collection of Joana Poças, “As delícias do Mimão”. The collection tell us a story about a little bunny called Mimão, who lives in the Cuddle Forest. Mimão has all sorts of aventures with his friends and he’s always discovering new things to play with.


Laura Moreira

[illustration] 21


22 [illustration]

Laura Moreira

Vista Alegre: moliceiros Illustration created for the International Year of Planet Earth. Project developed in 2008 in partnership with the Vista Alegre - portuguese ceramics company. The illustration was part of the new ceramic artefacts in order to alert the consumers to the sustainability of their cultural and natural heritage. The intention, illustrating this set of cups, was to revitalize and enhance the tradition of building “moliceiros� (a type of boat built in the city of Aveiro) and technical drawings that accompany this construction. This work was performed during the second year undergraduate at the University of Aveiro.

Do: unique objects Illustrations developed for a set of objects created for the company Do - do it yourself. Single objects, imagined to be finished by the user. The company provides the material, and illustrated instructions so that, being necessary harmony between the user, the idea and instructions, is the user himself that finishes the final object. In the side image, the interior of a house was illustrated, in which each division is planned for a cube. It’s up to the user to build their home, tidy it and paint it however he wants.


Laura Moreira

[illustration] 23


24 [illustration]

Laura Moreira

Lil’Monsters Personal project consisting on a set of illustrations for t-shirts. The illustrations are based on a series of characters with different moods to suit different occasions and personalities of the consumers. Some of the graphics were made specifically ​​ for the Eleven Miles Apart rock band. They can be purchased per order or if the buyer has a specific idea of what he wants, he can also order it.

Material: marcador preto + Photoshop


[illustration] 25

Laura Moreira

Animal Love Illustrations made for the authors pins collection of Ediota company.

Bertrand Mascot Mascot proposal for the illustration contest of Bertrand bookstores “Readers of all sizes.” The illustrations shown were part of the 20 finalists group, with which was performed an itinerant exhibition in the Bertrand bookstores in Lisbon, Viseu, Porto, Aveiro and Portimão from 31 May to 8 July 2012.


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PIB Infographics Human Traffic Chernobyl: what has been done and whats left to do Average fruit consumption in Europa


[infographics] 27

Laura Moreira

2009

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122 120 118 116

271

111 108 104 102

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93 90

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portugal

grécia

itália espanha frança

média europeia

ANÁLISE PIB EM FUNÇÃO DA MÉDIA EUROPEIA

alemanha | U.K. | bélgica dinamarca suécia áustria holanda

irlanda

O produto interno bruto (PIB) é uma medida de atividade económica. Este valor per capita foi o primeiro indicador utilizado para analisar a qualidade de vida de um país É definido como o valor de todos os bens e serviços produzidos menos o valor de quaisquer bens ou serviços utilizados na sua criação. O índice de volume do PIB per capita em Paridades de Poder de Compra (PPC) é expressa em relação à União Europeia (UE-15) para definir média igual a 111. Se o índice de um país é superior a 111, o nível deste país de PIB per capita é superior à média da UE e vice-versa.

luxemburgo

{ www.eurostat.com }


28 [infographics]

Laura Moreira


Laura Moreira

[infographics] 29


30 [infographics]

Laura Moreira


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Typographic compositions Pixel Font Colaborative Font


32 [typography]

Lettering Posters Handmade lettering posters made for Escola Superior Agrรกria de Castelo Branco for the Nutrition Day Event.

Laura Moreira


Laura Moreira

[typography] 33


34 [tipography]

Typographic compositions Set of three typographic compositions where the goal was to use characters as an image in a square of 30x30 cm, using only a linear font in the first composition, a counterstained font in the other, and finaly a composition between the two. This work was performed in Studies of Typography.

Laura Moreira


Laura Moreira

Pixel font Creation of two fonts based in pixels. The aim of this work would be to create a simple and a complex font, always starting from the first creation.

[typography] 35


36 [typography]

Colaborative font Font designed within the course of Advanced Studies in Typography. In this project, guided by professor Mario Moura, we were expected to produce a font that was a collaboration of four colegues. In this case, the font came from the deconstruction of a polyhedron, and each polyhedron’s face was drawn by each element group. The final result was a mono-spaced font, where the edges have different thicknesses, providing evidence of the cooperation of the various elements of the group.

Project made with the partnership of: Angela Santos Filipa Ferreira Mariana Santos

Laura Moreira


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AB&M Porta L贸gica Vinha Velha


38 [communication]

Laura Moreira

AB&M

Porta LĂłgica

Alfonso Barreiro & Melo is consultancy and project evaluation society with international business. Its business area and its recent investment worldwide implied sophistication and seriousness. So, their identity is based on a very sober typestyle and its application in silver and gold in the cards exemplifies its business volume.

Corporate image for a company of audiovisual, multimedia and document management. In this project the client required something to distinguish it from other competitors, starting with their business card as a trademark.

Material: 200gr matte cardboard with silver and gold pantone print.

Material: 200gr matte cardboard for the outside package; 100gr card for the card itself.

Vinha Velha Old Vineyard wine brand made for ​​ a competition organized by the company HMConsultores. It was intended that the wine was selled for a younger audience and, at the same time, revealed the weight of a quality, an appealing and light image. With these objectives in mind I created an identity based on two fundamental concepts: Elegance: in form, atitute, lines, colors, typography and longitudinal aspect, so as to arouse a desire to purchase and acquisition. Modernity: without neglecting the age worthy wine business, I propose a solution that can do justice to both aspects.




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