LAURA PELLEGRINO PORTFOLIO
DESIGN IS COOKING SURPRISING PROJECTS WITH UNIQUE INGREDIENTS
Creating the perfect project is like creating the perfect dish
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DESIGNER VS CHEF
The working method used by the Chef and the Designer, in my opinion, have a lot in common. As Nerina Di Nunzio says: << The chef is not an artist, he is not an artisan but he is the designer who thinks of a dish from its creation to its use, as a repeatable dish and absolutely independent from the presence or not of the chef himself. This means that the dish, as a choice of ingredients, recipe, procedure, presentation and use by the diner, becomes a real project of serial production that will ensure all diners the same kind of experience offered>>. If we hypothetically replace the word dish with product and Chef with Designer we will find ourselves in front of a statement perfectly in line with the approach that I think a Designer should have in his work. Moreover, it is important for me to underline that: << In the recipe there will be those doses, those indications of origin of the ingredients, those machines and those tools to produce it, cook it, assemble it, those serving dishes and not others to present it, those colors as a result, those perfumes and those sizes for the serving
always identical for one or for two or for three or for 100 diners>>. All these factors taken into consideration by a Chef are exactly identical to those that the figure of the Designer I inspire should take into account during the design phase. The Chef as well as the Designer, taking into account the geography, history, location and type of customer, create a real manual that allows all kitchens/industries to create dishes/products in the same way around the world, maintaining both the style and the proposal. Also the way in which they will be dealt with, the order of sensations to be stimulated is established by the project itself. << You eat the dish like this, you cut it like this, you face it like this>>. Finally, I must add that both the Chef and the Designer also think about health, economy, the availability of raw materials and the sustainability of the dish/project. And that is what, in conclusion, allows me to say that everything that has been said previously perfectly reflects my design vision.This is the approach that inspires me during the design of each of my products and that I believe is the most consistent with my person and my work.
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CONTENTS
02
Introduction DESIGNER VS CHEF
08
My ingredients CURRICULUM VITAE
06
Where to begin MY DESIGN EXPERIENCE
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My recipe MY APPROACH
I
PRODUCT DESIGN
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Modular playground COCO
64
Ladder-stool LUXUR
22
Food processor station SOUSCHEF
70
Acoustic system ACOUCOMFORT
32
Food injection moulder YUM!
40
Cork-corkscrew STAPPO
46
Lunchbox HANGLE
52
Ricebox ECCENTRICO
58
Ricebox GAIA
108
My CONTACTS
II
3D ARCHITECTURE
III
GRAPHIC DESIGN
78
Cassina I MAESTRI COLLECTION
100
Coordinate image FROM BEANS TO PACK
84
La città DEL SOLE
108
Personal BRANDING
88
A modern BEDROOM
92
The lego FARNSWORTH HOUSE
96
The lonely ISLAND
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WHERE TO BEGIN My Design Experience
The aim of this portfolio is not only to show you my projects and my skills at a design level, but mainly to tell you about me as a person and my approach to this work. So why should you choose me and not someone else? Curiosity, art and hands-on activities (expecially cooking) have influenced my growth, leading me to dream that one day I could follow my passions, turning Design into my future. The love for Design was born especially thanks to my father, an agent of interior materials, who introduced me to his work showing me how a simple object can manifest itself in many forms and meanings. I established a dream that one day I could also be able to design innovative objects that convey feelings and express a great amount of utility. Determined to achieve my goal, I left my home and family to move to Turin, Rome and then Milan to learn the required skillset, always adapting myself to new realities. Inside the Polytechnic I realized immediately that this is my path. I really love what I study. Every day, looking around, visiting exhibitions, I realize how much I still have to learn. I find it inspiring to see the world from different perspectives and surroundings, people, cultures, products and landscapes are the base for this inspiration. Even focusing on the little details in everything that surrounds me, constantly give me new inspirations. My thirst for knowledge drives my motivation to learn; always ready to get in the game. I consider myself open-minded and cheerful, prepared for teamwork and ready to collaborate and listen, without fear of exposing my ideas.
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MY INGREDIENTS
&
LAURA PELLEGRINO Designer 3DArtist Laura.pellegrino1994@gmail.com
11/06/1994 Reggio Calabria - Italia
EDUCATION
WORK EXPERIENCES
oct. 2017 - now
feb. 2019 - now
Master in Integrated Product Design
3D Artist and Product Designer
oct. 2016 - jul. 2017
sep. 2015 - dec. 2015
Master in 3Digital Architecture
Designer Jr.
may 2016 - june 2016
oct. 2014 - nov. 2014
English course level Proficiency
Graphic Designer
oct. 2012 - feb. 2016
aug. 2013 - gen. 2014
Bechelor in Design and Visual Communication
Co-Founder and Designer
Politecnico di Milano, Milan (IT)
StartUp - QUID, Milan (IT)
Rainbow Academy Srl, Rome (IT)
Stage - Brunazzi&Associati, Turin (IT)
Wimbledon School of English, London (UK)
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EdilMandati, Reggio Calabria (IT)
Politecnico di Torino, Turin (IT)
Startup -Toekoms, Reggio Calabria (IT)
SOFT SKILLS Versatility
Work planning
Teamwork
Punctuality in work deliveries
Diligence in everything I do
Communication and interaction with heterogenous people
Love for research and knowledge
Adaptation and flexibility to situational contingencies
Interest in challenges
Leadership skills
LANGUAGES Italian
English
French
Mother tongue
Level C1
Level A1
2016- Certification
2014 - Certification
Advanced (CAE)
University Course
HARD SKILLS CAD
2D ART
Autocad
Illustrator
BIM
Indesign
Revit
Photoshop
3D ART
Acrobat Pro
3dsMax
VIDEO EDITING
Cinema4D
After Effects
Rhinoceros
Premiere Pro
Blender
OFFICE SUITE
Sketchup
Word
Vue Xstream
Power Point
Plant Factory
Excell
City Engine
Publisher
Lumion
OneNote
RENDERING
OPERATIVE SYSTEMS
V-Ray
Windows
Arion
MacOS
Cycles
Ubuntu
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SPECIALITIES 3D Modeling/Texturing
Video Editing
Rendering
Editorial Design
Post Production
Coordinated Image
3D Printing
Infographics
Product Design
Marketing
PASSIONS
Cooking
Animals
Reading
Traveling
Photoes
Friends
Music
Animation
MY RECIPE As mentioned in the introduction, the approach I applied in order to build my profession as a Designer draws inspiration from the one used by haute cuisine chefs. Food and design, after all, have been two fundamental points in my life.
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Have passion for what you do
Be creative
The best motivation is passion. As the popular saying goes: “Choose a job you love, and you’ll never have to work one day in your life”. A passion for ones own field is the highest quality of a successful designer.
Designers very rarely complain of boredom. We must be willing to constantly create new projects and make them better.
Believe in yourself You need to maintain a positive attitude and believe in your skills. The only person who can achieve my goals and turn my dreams into reality - is me.
Obtain a formal education Formal training is always necessary. Naturally occuring talent has to be supported by an extensive training. The combination of both forms a complete picture enabling the way to success.
Learn from failures In the Designer’s work failures cannot be avoided, the important thing is to react.
Find your own niche, engaging and exploring The first step to becoming a successful Designer is to find your own design niche. But how do you find it? You have to be willing to explore and try new things. You have to be able to travel and get to know other cultures. Once you have found your own space, you need to perfect it.
Be willing to start from the bottom You have to be willing to start from the bottom. Challenging yourself with new tasks and reflecting the work already done, new opportunities will appear. Helping others and taking guidance from more experienced Designers, the right road will be accessible. After some experience you will be able to look for all the highest positions and assert yourself.
Desire to learn in order to build up knowledge and skills
Make compromises, persever and get used to problem solving
The possibility of living a successful career as a Designer can only be accomplished with a wide range of skills. Even though hard skills are important, soft skills are a mandatory asset.
The work of a designer is stressful and stimulating. You have to make sure you have the strength to be one. It requires long hours of work (sometimes with short breaks) and the performance of both physical and mental tasks. Patience is a must if you want to stay in the career. You have to expect stress and problems every day, but you always have to do something to solve them. Perseverate between challenges, never give up and continue to grow. Successful designers, after all, have to make sacrifices in their personal lives to do what they love in their careers.
Have management skills, collaborate and communicate Designers, in addition to everything related to design, must be able to manage time, team, and customers. Ensuring the efficiency of every service is no mean feat, and communication is at the heart of it all.
Have a morality and follow it It is necessary that the Designer is and feels responsible both to those who commission the project, but above all to himself. He has to think about his own modus operandi but also about health, economy, availability of raw material and sustainability of the project. Following your own morality allows you to feel satisfied.
Know how to promote yourself A necessary skill for a Designer is the ability to know how to promote oneself. Being able to position yourself in the professional world by projecting your image with confidence becomes more and more crucial as you progress through your career. In fact, it is necessary to build a set of useful skills in order to effectively take advantage of the different opportunities facing them.
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On a practical level, as you can see from the projects that will follow, I am a Product Designer and a 3D Artist but I also like to practice Graphic Design. Iâ&#x20AC;&#x2122;m very interested in everything related to the food environment, Packaging and Design Management, but thanks to my versatility, curiosity and desire to learn, I also love to get involved in many other fields. For me it is of fundamental importance to feel stimulated by what I do.
PRODUCT DESIGN
RRODUCT DESIGN
MODULAR PLAYGROUND COCO 2019 Integrated Product Design Politecnico di Milano, Milan
PROGRAMS USED:
3Ds Max, V-Ray, Photoshop, Illustrator, InDesign
“An iconic outdoor toy for youngs and adults”
In collaboration with: Irene Costa, Pietro Lenzerini, Antonio Pelecani
INFO:
Customer
Magis + Ron Gilad & Eitan Sharif
Deadline 5 days 1 6
Target
Children and parents
Brief
Creating an object for the Magis Me Too collection that incorporates the formal and symbolic values of fun, simplicity and iconicity but also that respects technologies used by the company (roto-molding).
CONCEPT:
PRODUCT DESIGN
Create a symbolic and iconic outdoor product that could stimulate both children's creativity and imagination, and parents' nostalgy and inner-child. All this in order to encourage a bond between them.
CoCo is a playgroung that provides children the opportunity to play outdoors alone or with friends and family. It represents the desire to discover surroundings and explore physical and imaginative possibilities. The concept started with a study of toys' archetypes whose shapes are deeply rooted in people's minds and memories. This way we understood how important it was for us to design a product that could, thanks to its strong symbolism and iconic shape, create a link between the different users who would interface with it. We have than designed the main module at the base of our project, with the aim to allow the child to create as many shapes as possible using the movements of his whole body. It is 35cm high and is the result of the shape of quarter cut of a cylinder. It has been designed with two joints on the perpendicular sides which enable 360° mobility. This element, repeated twelve times, allows the child to configure Coco. An extended study was conducted with the colors, in order to make it appealing to both children and adults, and with the materials (TPU and foam) so that it could be safe and durable but lightweight as well as achievable in roto-molding. Moreover, being modular, it can be flexibly extended or shortened. We wanted, however, to identify some basic configurations to start the interaction. Now it's your turn, free your creativity!
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PRODUCT DESIGN 2 0
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PRODUCT DESIGN
FOOD PROCESSOR STATION SOUSCHEF 2018 Integrated Product Design Politecnico di Milano, Milan
PROGRAMS USED:
Rhinoceros, 3Ds Max, V-Ray, Photoshop, Illustrator, InDesign
â&#x20AC;&#x153;A professional tool but for a domestic environmentâ&#x20AC;?.
In collaboration with: Andrea Morellato, Erika Nuzzo
INFO:
Customer Braun
Deadline 4 weeks 2 2
Target
Food lovers, searching for professional results without missing out on food flavours and properties.
Brief
Designing with and for a positive attitude. Theme: eating
CONCEPT:
PRODUCT DESIGN
Redesign of the charging station of the Braun cordless hand blender, making it an essential object in the kitchen.
Cooking, especially pastry, needs specific tools, knowledge, experience, precision and time in order to acieve high results. So we asked ourselves: "Can appliances simplify home bakey, enhancing taste and texture? We decided to answer to this question with: SousChef. Basically it is a charging station for the cordless Braun hand blender, wich often has no place where to store, with several functions added. The main ones are: mixing, precise temperature control and regulation (heating and cooling), weighting and timing. But, while the temperature management is obtained by the combination of a thermometer, a heating coil and a liquid cooling system, the mixing power cames directly from the engine of the hand blender. The modes of use are versatile according to the type of preparation and approach that the user wants to have during the process: classic, hand free and automatic mode. Moreover, thanks to the touch screen and the wi-fi connection, it is possible to have access to a recipe menu from the base or through an application. The wi-fi connection gives also the opportunity to increase SousChef features making it connectable with the smart house system. The value of SousChef is based on having created a support for all the preparations, an intuitive and easy-touse device for everyone, able to give inspiration and ensure a quality experience.
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PRODUCT DESIGN
MANUAL MODE
1 I want to make a recipie!
2 Turn on, weight ingredients and set temperature CLASSIC USE
HANDS FREE USE
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LOCK
PRODUCT DESIGN
3 Use the blender directly into the bowl
3 Set the speed and lock it
START
4 Taste if you want
4 Set the timer and start
AUTOMATIC MODE
1 Turn on
1 Select the recipie from the APP
2 Select the recipie from the device
2 Turn on 2 7
3 Follow the instructions
PRODUCT DESIGN
4 Automatic start
PRODUCT DESIGN 2 8
star t
stop
Brownie
2
150g cioccolato
150g star t
stop
start
stop
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50˚C 2min s2
Ready! oven 160˚C/ 30min
35/50˚C start
stop
star t
stop PRODUCT DESIGN
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PRODUCT DESIGN
FOOD INJECTION MOULDER YUM! 2018 Integrated Product Design Politecnico di Milano, Milann
PROGRAMS USED:
Rhinoceros, 3Ds Max, V-Ray, Photoshop, Illustrator, InDesign In collaboration with: A. La Scala, A. Marvulli, A.Morellato, A.Nicotra, M. Piras, A. Schepis
INFO:
Customer
University professors
Deadline 4 weeks 3 2
Target
People who like to experiment with food in the kitchen.
Brief
Create a VSUO, very small useful object, inscribable inside a square 10x10x10 cm. The end product must follow the principles of hacking.
CONCEPT:
PRODUCT DESIGN
Miniaturize and hack an industrial process, reproducing it in a Very Small Useful Object, making it usable in the kitchen.
â&#x20AC;&#x153;An object able to set a cold industrial technology inside one of the warmest and most intimate places of the house: the kitchenâ&#x20AC;?.
We started by analyzing the operation of injection molding, translating its elements into an object that can create edible containers. Then we focused on a material that behaved almost in the same way as a polymer: chocolate. Yum! was born: a hybrid artifact in which manodomes and household appliances merge and cooperate inside the kitchen in order to create edible architectures. The characteristics of injection moulding enable complex structures to be shaped. The fusion chamber of the artifact is the beating heart of the whole project. Inside, the chocolate is melted and tempered thanks to 50 W resistances, dimmable and well incorporated into the molded ABS structure. The two shells are designed to have an air gap inside to better isolate the structure from the resistances. The piston pushes the molten material into the mold, which will be removable to be placed in the fridge or freezer, in order to allow the final product to cool and be ready for use. The process generates containers capable of creating patterns horizontally and constructions vertically, opening the way to new and innovative shapes.
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1
2 min
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10 min 3 9
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CORK-CORKSCREW STAPPO 2018 Integrated Product Design Politecnico di Milano, Milan
PROGRAMS USED:
Rhinoceros, 3Ds Max, V-Ray, Photoshop, Illustrator, InDesign
â&#x20AC;&#x153;An object to accomplish two consecutive actionsâ&#x20AC;?
In collaboration with: Andrea Morellato, Matteo Piras
INFO:
Customer
University professors
Deadline 4 weeks 4 0
Target
People who drink outside Sommeliers
Brief
Create a VSUO, very small useful object, inscribable inside a square 10x10x10 cm. The object in question must not be present on the market.
CONCEPT:
PRODUCT DESIGN
A very small visual object to perform two consecutive actions.
It happens that we uncork wine in company and often we can not find the universal cap to scrape the bottle half full. We are therefore forced, if we have a knife, to cut the cork. Hence the idea. Stappo, in fact, is a particular corkscrew that you can use to close an open bottles. The simple shape has been studied in order to allow the easy realization of the object. It is made from 1 millimetre thick sheet steel, bent and calendered. Stappo is therefore composed of two convex shells, two PP injection moulded caps that close the entire shape and inside there are the screw and the lever. We have chosen to adopt the same lever mechanism as the traditional sommelier corkscrew, so as to facilitate and allow everyone to open the bottle without particular effort. The lower part is sprayed with a PP-based food-grade rubber paint, which is necessary to allow it to adhere to the bottle without contaminating the contents. Stappo is perfect for any bottle of wine that complies with UNI standards for the inner diameter of the neck or, 17 mm or 18.5 mm.
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PRODUCT DESIGN
LUNCHBOX HANGLE 2017 Integrated Product Design Politecnico di Milano, Milan
PROGRAMS USED:
Inventor, 3Ds Max, V-Ray, Photoshop, Illustrator, InDesign
“An ergonomic lunch-box to hold with joy”
In collaboration with: Andrea Belotti, Benedetta Beltrami, Francesca Poli
INFO:
Customer
Rotho - Swiss Design
Deadline 6 weeks 4 6
Target
Millennials
Brief
FOOD BOX RELOADED! Let’s write history and revolutionize the food boxes
CONCEPT: Hold food with joy
PRODUCT DESIGN
This lunchbox has been designed in order to come with us everywhere thanks to its versatility, its cool look and great attention to ergonomy.
Analyzing data, it can be seen that the cost of outdoor meals is sharply increased during the past few years and therefore millennials have been encouraged to carry food from home in order to save money. The study of different dimensions of hands has been the basis of our project to get Hangle usable from everybody. We also identified some fixed points: usable with only one hand, versatile, cool and equipped with a partition. Hangle’s main feature is the attention to ergonomy, that has been obtained by bevelling one edge of the base and co-ignecting a TPE grip. If you take it in your hand, Hangle lays down in your palm thanks to its optimal dimension instead if putted on a flat/inclined surface, it won’t flip thanks to the grip and the costumer is invited to eat thanks to the inclination of the top part of the base. Its shape distinguish Hangle from all the other lunch boxes in the store. When they are stacked and close one to the other on the shelves, they create a drowing that makes them unique. Hangle is composed of five pieces, including the co-injected grip. The materials, such as PP, TPE and LDPE and the production tecnologies, such as injection moulding meet the company’s vision. The finishing of the base is semifrosted instead the top is matt.
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PRODUCT DESIGN
4 8
PRODUCT DESIGN
Partition
Visibility on the shelves
Inclined top
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Embossed
PRODUCT DESIGN
Ergonomic
PRODUCT DESIGN 5 0
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PRODUCT DESIGN
RICEBOX ECCENTRICO 2017 Integrated Product Design Politecnico di Milano, Milan
PROGRAMS USED:
Inventor, 3Ds Max, V-Ray, Photoshop, Illustrator, InDesign
““Why be boring if you can be Eccentric”
In collaboration with: Benedetta Beltrami, Luisa Cavallaro, Francesca Poli
INFO:
Customer Oppain
Deadline 6 weeks 5 2
Target
Population of South China Medium-high class
Brief
Create an innovative Ricebox for the Chinese market.
CONCEPT:
PRODUCT DESIGN
Create a vertical Ricebox, with innovative internal mechanism and shape. It should contain 30kg of rice and any other grains, and eliminate the problem of folding to take the rice.
Our proposal of innovative vertical ricebox has been Eccentrico. Here the silo stocking system was used to lift the rice from the bottom to the top. This new ricebox is characterized by a simple and new shape. A second cereal is contained in a special space obtained from the intersection of the two basic cylinders. The back part acts as a tank and can hold up to 25 kg, while the front part houses the screw, the rotation of which allows the lifting of the rice. The screw is controlled by a double gear system connected to a handle. We also decided to give a strong characterization to our ricebox giving the handle a graphic shape and an immediate reference to grip. The rice then converges in the portioning container, which is easy to extract and clean. It is a concealed element: when not in use it can be stored inside the front cylinder. The ricebox is covered with AECORE®, a decorative thermoplastic laminate with a thickness of 0.8 mm. It comes in permanent adhesive and can be easily cleaned with a damp cloth, warm water and a gentle soap or household cleaning products. This finish is suitable for vertical applications.
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PRODUCT DESIGN
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PRODUCT DESIGN
1 Open the drawer
2 Open the rice container
5 Get the portioning drawer
6 Put the rice in a bowl
PRODUCT DESIGN
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Rice
3 Pour the rice in
4 Rotate the handle to pick up the rice 5 7
8 Put it where comfortable and empty it
PRODUCT DESIGN
7 Empty the container via the drawer
RICEBOX GAIA 2017 Integrated Product Design Politecnico di Milano, Milan
PROGRAMS USED:
Inventor, 3Ds Max, V-Ray, Photoshop, Illustrator, InDesign
â&#x20AC;&#x153;Gaia. A happy way to organize your spaceâ&#x20AC;?
In collaboration with: Benedetta Beltrami, Luisa Cavallaro, Francesca Poli
INFO:
Customer Oppain
Deadline 6 weeks 5 8
Target
Population of South China Medium-high class
Brief
Create an innovative Ricebox for the Chinese market.
CONCEPT:
PRODUCT DESIGN
Create a horizontal Ricebox, which can: contain 30kg of rice and any other cereals, and which gives the opportunity to enclose in itself the whole act of preparing your meal.
With this project we decided to reinvent the archetype of the vertical ricebox by developing it horizontally on a flat surface. This new configuration also prevents the user from bending when taking the rice. The Gaia ricebox has been developed with a functional double drawer system positioned in the first 45 cm of the kitchen block. The lower level is used as a container and holds up to 28 kg of rice and 14 kg of cereals. The upper part is organized with modular elements. Thanks to these, consumers can organise the drawer according to their routine. The result is a true food preparation experience through a versatile and functional solution. In this way, the organisation is achieved through a product with a simple and desirable design. Each component has been designed to be easily removed and cleaned. Thanks to three portioning bowls with polypropylene handle and silicone tip, you can dose the rice directly from the rice box. The bowls are designed to fit like a matryoshka from the largest to the smallest.
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PRODUCT DESIGN
PRODUCT DESIGN 6 0
6 1
PRODUCT DESIGN
1 Open the drawer
2 Slide the lid to the left
5 Silica gel absorbs moisture
6 Get a portioning bowl
9 Get a bowl
10 Put in the rice
PRODUCT DESIGN
6 2
e Ric
3 You can clean the lid by removing it
4 Pour rice in
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8 Open the upper part of the drawer
11 Cook rice
12 Compose your meal
PRODUCT DESIGN
7 Portion rice
LADDER-STOOL LUXUR 2014 Design and Visual Communication Politecnico di Torino, Turin
PROGRAMS USED:
Blender, Cycles, Photoshop, Illustrator In collaboration with: Adi Samsonoff, Rossella Preandi, Bianca Russo
INFO:
Customer
University professors
Deadline 3 months 6 4
Target
Housewifes from 20 to 50 years old
Brief
Study for the design of a compactable three- or four-step domestic ladder, compliant with UNI EN 14183 standard staircase/stool, suitable for exhibition in sight, possibly equipped with accessories and for ancillary functions.
PRODUCT DESIGN
CONCEPT: Create an innovative and modern stool ladder, inspired by the pantograph mechanism, commonly used for bellow ladders. Characterized by a unique expressiveness, both in terms of shape and materials, which is suitable for every type of domestic environment.
“An innovative domestic ladder-stool”
Luxur is equipped with a body protection device which is 60cm high. The steel steps are moulded with integrated non-slip elements, and rubber components are positioned under the base for maximum user stability. With a thickness of 13cm, Luxur is made up of a modular pantograph system that allows you to choose the number of steps. The base is connected through gears to the body protection device and a support unit, allowing the ladder to be opened in a single movement. Vapsint gas pistons, which support 150kg, are controlled by a lock/unlock button and constrain the pantograph in the correct position. Aluminium hooks welded to the body protection device allow you to hang it up, while rubber spacers and printed teflon make this ladder also storable under the beds. It weighs 10Kg and is equipped with 360° rollers produced by the company Omnitrack which, when opened, allow for total manouverability. The body protection device, base and support unit are made of extruded aluminium and then bent, while the steps and “s” of the pantograph are made of pressed steel, with a thickness not exceeding 1.5mm. When hanging, Luxur becomes a furnishing element, showing a layer of embossed metallic laminate produced by the company Lamin-art 1mm thick, with the possibility of choosing between five possible variants.
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PRODUCT DESIGN
PRODUCT DESIGN 6 6
Button
Gas pistons
Support solution
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1,5
Body protection device section 20
65
Positioning solutions Positioning section of the hanging scale using an handrail hook Aluminium hooks welded to the body protection device and the spacers Section of spacers/tips
PRODUCT DESIGN
4
1
3
OPENING Press and hold the release button(1) until the base drops to the ground(2).
CLOSING 1 Beginning of the closing phase. Press the release button (3) and tilt the upper part downwards by 30° (4).
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8
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PRODUCT DESIGN
6
CLOSING 2 Temporarily let go the release but-
ton(5), tilt the ladder to the “V” position(6), repress the button(7) and end the closing phase(8).
CLOSING 3 End of the closing phase.
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PRODUCT DESIGN
ACOUSTIC SYSTEM ACOUCOMFORT 2014 Design and Visual Communication Politecnico di Torino, Turin
PROGRAMS USED:
Photoshop, Illustrator
“An innovative laminate”
In collaboration with: Patrick Masnovi, Marzia Tolomei, Edoardo Sicuranza
INFO:
Customer
Abet Laminati
Deadline 3 months 7 0
Target
Restaurants Conference rooms University classrooms Sports environments
Explored field
SURFACES AND OVER designing surfaces
Brief
Let the surface and sound interact, using 3D, to optimize the acoustic comfort of indoor environments.
PRODUCT DESIGN
CONCEPT: “Lets speak clearly “ How? Adjoining sound absorbing and soundproofing panels that are made of Abet laminate.
AcouComfort is a system that consists of a sound absorbing panel and a sound diffuser that working together, positioned in a defined position inside a closed environment, allowing to recreate an acoustic comfort. We started from a meta-area that was the surfaces one. Subsequently, through various researches, many case studies and a method of lateral thought we have come to recreate a scenario (the research of 3D in 2D), a pre-brief (interaction between surfaces and sound), a brief (interaction between surface and sound, using 3D) and finally a concept (“LETS SPEAK CLEARLY” Let’s interact surface and sound, using 3D, to optimize the acoustic comfort of indoor environments) from which we developed the real project. All this with the awareness of working using laminates from Abet company. During this project we have studied the production process of the product and obviously the price that the produt should have once on the market. We have studied the competitors and consequently conceived a precise marketing strategy and an identifying image to put it on the market successfully.
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3D ARCHITECTURE
3D ARCHITECTURE
CASSINA I MAESTRI COLLECTION 2017 Thesis Master in 3Digital Architecture Rainbow Academy Srl, Rome
PROGRAMS USED:
3ds Max, V-ray, Photoshop, After Effects
3D ARCHITECTURE
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In order to conclude the Master in 3Digital Architecture focusing on design, I decided to propose in my final thesis the Cassina collection “I Maestri”. Basically it is in video format and structured in such a way that it not only represents my skills as a 3D Artist but also tells the story of the birth of the collection with a brief description of the great artists who are part of it. Hereafter there will be some final project renderings proposed. As part of the project, ten iconic products have been examined, each belonging to a “Maestro”, they have been entirely modelled, textured and rendered by me, both in the Still Life version and inserted into a hypothetical environment in Cassina style. To make everything even more stylistically in line with Cassina, I decided to include a song already used in one of its promotional videos as music for the video editing.
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3D ARCHITECTURE
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3D ARCHITECTURE
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3D ARCHITECTURE
LA CITTÀ DEL SOLE 2017 3Digital Architecture Rainbow Academy Srl, Rome
PROGRAMS USED:
Autocad, Revit, 3ds Max, V-ray, Photoshop, After Effects
3D ARCHITECTURE
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The “Città del Sole” is a new complex in construction, consisting of six buildings, located near the Tiburtina station in Rome. I took care of the 3D reproduction of the residential building with deluxe apartments. The workflow started with the study of the CADs coming directly from the architecture studio that won the project. After viewing and correcting the Cad, according to my needs, I switched to a first 3D BIM production using the Revit program. I built the basic structure that, once finished, was exported on 3dsMax to be detailed and furnished. Once the modeling and texturization process was completed, the project was rendered through the use of the V-Ray program. In the end, everything was postproduced on Photoshop and a project presentation video was created through the AfterEffects program.
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3D ARCHITECTURE
A MODERN BEDROOM 2017 3Digital Architecture Rainbow Academy Srl, Rome
PROGRAMS USED:
3ds Max, V-ray, Photoshop
3D ARCHITECTURE
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For the realization of this bedroom I started from an existing reference image. I have endeavoured to achieve the highest level of realism that I could, while respecting the original image as much as possible. Modelling and texturization were carried out with 3dsMax and rendering with V-ray. Subsequently there was a slight post-production with Photoshop.
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3D ARCHITECTURE
THE LEGO FARNSWORTH HOUSE 2017 3Digital Architecture Rainbow Academy Srl, Rome
PROGRAMS USED:
Cinema4D
3D ARCHITECTURE
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For the realization of this project I started directly from the instruction manual of the existing LEGO. Once studied and meticulously reproduced all the bricks in the building, using Cinema4D, they were stacked. After completion of the final model, it was animated as if you were building it yourself. And then it was rendered with help of the rendering engine inside the program itself.
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THE LONELY ISLAND 2017 3Digital Architecture Rainbow Academy Srl, Rome
PROGRAMS USED:
Vue Xstream
Creation of a small deserted island with the Vue Xstream environment program. The render was done with the rendering engine inside the program itself.
3D ARCHITECTURE
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3D ARCHITECTURE
GRAPHIC DESIGN
GRAPHIC DESIGN
COORDINATE IMAGE FROM BEANS TO PACK 2015/16 Thesis Design and Visual Communication Politecnico di Torino, Turin
PROGRAMS USED:
Rhinoceros, V-Ray, Photoshop, Illustrator, InDesign
“Eco-sustainable and elegant packaging”
In collaboration with: Marta Longo, Alessia Fancelli
INFO:
Customer
Guido Castagna
Target
GRAPHIC DESIGN
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Artisanal chocolate lovers and conscious consumers (prosumer).
Brief
Development of a packaging line with a coordinated image for the Turin - based artisanal chocolate company G. Castagna. Represent the craftsmanship and exclusivity of the company with efficiency and refinement.
G. Castagna artisanal chocolate company employs packaging that does not have a coordinated image. Aim of the thesis is to design some packagings that, beyond being suitable to contain the product, will fit in the company philosophy and become carrier of a surplus value. First of all, it has been necessary to define the features, the method and the thinking of the company, which will establish the principles necessary to the project. To make sure that these will reach the consumer, the current market situation has been determined to focus on the desired target group. The final project comes from a concept of systemic design and eco-sustainability: Paper from food wastes, effective graphics, attention to shapes, volumes and print’s typologies make the packaging and its contents a complete project.
FROM BEANS TO PACK
COMPANY ANALYSIS
FOOD PACKAGING
analysis and research phase
MATERIALS
MARKET ANALYSIS
PACKAGING ANALYSIS
SYSTEMIC DESIGN HIPOTESIS
BENCHMARKING
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guide lines
PACKAGING AND COORDINATED IMAGE
GRAPHIC DESIGN
VERIFICATION AND CONCLUSIONS
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Chocolate bar
Chocolates
Spreadable cream
COMMUNICATION
COMPANY POLICY
ECO-SOUSTAINABILITY
CRAFTMANSHIP
MADE IN ITALY
REFINEMENT
MANUAL ASSEMBLY
USE OF FONT AND COLORS
GRAPHIC DESIGN
COMPONENTS SEPARABILITY
MONOMATERIC COMPONENTS
PROTECTION, STORAGE AND FUNCTIONALITY
STACKABLE AND ACCOSTABLE FORMS
LIGHTNESS
REDUCED NUMBER OF COMPONENTS
RECYCLABLE MATERIALS
WEIGHTS AND VOLUMES VOLUMES OPTIMIZATION
NO / MINIMAL USE OF GLUE
EASY OPENING
WRAPPING
OPEN AND CLOSE
LIGHT PROTECTION
SEMI-RIGID MATERIALS
ERMETIC CLOSURE
RIGID MATERIALS
REUSABLE
FAVINI CRUSH PAPER
100% GREEN ENERGY 15% 30%
USE OF CLOSING TABS
AVOIDING THE USE OF GLUES
OF FOOD WASTE OF RECYCLED FIBER
COORDINATED IMAGE
IN-COMPANY ASSEMBLY
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GRAPHIC SIGNS WITH BRUSHSTROKES
FACILITATION OF ASSEMBLY OPERATIONS
COLOURS
ARTISANALITY
ELEGANT AND SUSTAINABLE FINISHES
TACTIL COMMUNICATION FORMS GRAPHICS
GRAPHIC DESIGN
LAMINATING AND EMBOSSING
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GRAPHIC DESIGN
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GRAPHIC DESIGN
PERSONAL BRANDING 2017
PROGRAMS USED:
Illustrator
Logo created with the combination of letters L and P and the life flower. There are many ways of combining logo, text and colour.
GRAPHIC DESIGN
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GRAPHIC DESIGN
SYMBOL CONSTRUCTION LIFE FLOWER
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ACRONYM CONSTRUCTION
GRAPHIC DESIGN
LAURA PELLEGRINO
LOGOTYPE
HIPOTHESIS OF COLOUR Black
Pantone Chrysantemum
LEGIBILITY 2X2 cm
Double colour
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HYPOTHESIS OF APPLICATION Pattern
White
GRAPHIC DESIGN
â&#x20AC;&#x153;Creativity is not a talent,
it is a way of operating.”
JOHN CLEESE
THANK YOU
LAURA PELLEGRINO
&
Designer 3DArtist
CONTACTS
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Milan - Italy
Laura.pellegrino1994@gmail.com
https://issuu.com/laurapellegrino94/docs/portfolio_laura_pellegrino
2018/19