S A N TA F ร NEIGHBOURHOOD Verรณnica
Granados
HISTORY With a name that reminds us of a glorious time, the town of Santa Fe, located in the heart of the capital, tells us about its struggling origins, its tumultuous streets and the travellers who pass through it every day to do business, go shopping, work or simply have a cup of coffee. It owes its name to the vivid memories that Don Gonzalo JimĂŠnez de Quesada, founder of the capital of New Granada, had about his beloved municipality Santa Fe, in Spain. Due to its prodigious location, it brings together thousands of "passing by" inhabitants in the hundreds of shops, cultural centres, restaurants and churches and is a meeting place for bohemians, poets, hippies and painters, who, inspired by its traditional corners, produce the finest masterpieces. Likewise, it is no secret that the difficult environment in this sector is caused by the so-called "Zone of Tolerance", which allows the legal practice of prostitution within this area, and thus, a stereotype about this neighborhood, then I will show the beauty that hides and is oppressed by these concept.
.ARCHITE
CTURE
P A N TO N E P 3 3 - 1 1 C P A N TO N E C o o l G r e y 8 C
P A N TO N E 4 9 7 C
The highest proportion of colour in architecture found is earth, as we can see in the following its different ranges.
The next shade in proportion is a little less, although not by much, cold greys, and in comparison to the previous one it doesn't have so many variables in its range.
This shade is a d e r i va t i ve o f the earth but is not as warm, therefore, it creates a focal point where it breaks the line with the earth color range
P A N TO N E 7557C
P A N TO N E 7699C
Within the collection made, two more focal points are created, due to the minimal existence of ranges of these two colours. Blue and Ye l l o w, i n t h e proportion of saturation shown in the diagram
ARCHITECTURE
1st Module
2nd Module 3rd Module
ARCHITECTURE PATTERNS
4TH Module
5th Module
ARCHITECTURE PATTERNS
GRAPHIC
GRAPHIC
P A N TO N E 2 9 9 5 C P A N TO N E 3 0 6 C
P A N TO N E 1 9 0 C
The highest proportion of colour in THE GRAPHIC PART is blue, as we can see in the following its different ranges..
P A N TO N E 7404C
Ye l l o w, i n spite of The next shade b eing in in proportion is less a minor one, and a drastic proportion, creates change, pink, different with a high saturation and focal points in comparison due to the saturation to the previous one it does not in which it is have so many va r i a b l e s i n i t s range.
P A N TO N E 356C
Finally we have the green colour, the one with the lowest proportion and unlike the others, its saturation is not high, on t h e c o n t r a r y, i t is one of the few dark colours that can be perceived.
1st Module 4th Module
2nd Module
2rd Module
GRAPHIC PATTERNS
5th Module
PEOPLE
PEOPLE
P A N TO N E 4 2 4 C P A N TO N E 3 3 0 5 C
P A N TO N E 7 6 2 5 C
P A N TO N E 422C
P A N TO N E 306C
This collection of images is about people who live and inhabit the environment of this neighborhood, what we want to achieve through this is to find patterns of clothing, features and physical elements such as furniture. After the material interest in the photos, there is also a metaphorical interest, which is to show the dark tones that remain in the lives of these people, because of poverty, or discrimination, and this neighborhood is their refuge.
Costumes Feathers Exaggeration Makeup Extensions ...Humans
w
D
A
C
P
typeface
w D
Barrio Santa Fé
A
Barrio Santa Fé Barrio Santa Fé Bar rio Santa Fé
C
Barrio Santa Fé
P
In proportion the typographies prevail dry stick or bolt, there is only one of variation with serif
conclusions
PEOPLE
because we're human
PANTONE 422C
Two colors were
ARCHITECTURE
chosen to represent
PANTONE 7699C
the earth palette
and balance in the
ARCHITECTURE
GRAPHIC
architectural palette
PANTONE 7557C
Since this is the area from which the most chromatic information was c o l l e c t e d , i t w a s PANTONE d e c i d e d t o l e a ve the two largest proportionate colours in the analysis.
GRAPHIC
7404C
PANTONE 2995C
H e l v e t i c a LT S t d B l a c k C o n d e n s e d
S A N TA F É
Spring
Freestyle script