LAUREL BRUMANT - PALMER FINAL MAJOR PROJECT www.creativelois.co.uk
INVISIBLE DISABILITIES
BA (HONS) GR APHIC DESIGN V I S U A L C O M M U N I C AT I O N A N D I L L U S T R AT I O N
A CAMPAIGN TO RAISE AWARENESS OF INVISIBLE DISABILITIES My final major project is a campaign to raise awareness of the invisible disabilities and the way they affect the sufferer. I will also aim to take the stigma away from being different by educating society on how difficult living with this kind of condition can be. The campaign will highlight and promote the term invisible disabilities and concentrate on the need for society to look at invisible disabilities by listening and understanding, instead of just judging because of what they cannot see. My message needs to be powerful and gripping but at the same time it needs to also communicate the message in a simple manner. There is a huge amount of ignorance around disabilities that cannot be seen with the naked eye. People often judge others by what they see and the way they look, which is a part of human nature, but society does not understand, or are not aware that a person with an invisible disability does not have to necessarily show any outward visual signs to be suffering.
THE INVISIBLE DISABILITY - is a term used to refer to symptoms such as debilitating pain, fatigue, dizziness, cognitive dysfunctions, brain injuries, learning differences and mental disorders, as well as hearing and vision impairments. It also refers to chronic illnesses such as diabetes, lupus, and hereditary conditions. Invisibledisabilities.org
L O A D S O F E X P L O R AT I O N & I N V E S T I G AT I O N Looking at Genetics was essential as I would be using Sickle Cell Disease as my pilot condition to help promote my campaign in the future.
The quick sketches produced would assist with ideas development and would also allow me to start visualising the invisible disabilities logo which I felt was one of the first things to design.
LOA D S O F S K ETC H BO O K WO R K & CONVERGENT THINKING
Sketchbook work included lots of sketchnoting and abstract brainstorming.
RESEARCH & IDEA DEVELOPMENT The long term affect of pain was researched and depression was clearly linked with having an invisible disability.
It was imperative to look at a variety of invisible disabilities. Sickle Cell disease a hereditary blood condition was thoroughly researched.
D I F F E R E N T VA R I AT I O N S O F THE SAME DESIGNS. It was important to ensure that the logo would sit nicely on the promotional material so the shape had to also be a simple design feature.
LOGO DESIGN
INVISIBLE It was necessary to design something that was simple but yet easy to recognise for such an important Campaign.
DISABILITIES
INVISIBLE
DISABILITIES INVISIBLE INVISIBLE DISABILITIES DISABILITIES
Different fonts were researched and the logo needed to be reconstructed using the different variations. The text was also moved around from left to right of border to see the visual effect.
GOING OFF COURSE AND DESIGNING A SECOND LOGO SUPPORT
SUPPORT
SUPPORT
INVISIBLE
SUPPORT
SUPPORT INVISIBLE
SUPPORT
SUPPORT
SUPPORT
SUPPORT
SUPPORT
SUPPORT
SUPPORT
INVISIBLE
LOGOS PRODUCED FROM SKETCH IDEAS DEVELOPMENT These logos were produced to use for the I support invisible disabilities promotional material. It was clear that there was now two logo designs instead of one. This had to be edited as the Campaign needed only one strong logo. Convergent thinking had taken over but now it was time to use my divergent creative thinking to bring the logo to its final design.
SUPPORT
THE INVISIBLE DISABILITIES FINAL LOGO DESIGN Going back to the original design but also designing the logo using portrait and landscape compositions was very straight forward as most of the work had been completed. The landscape design would be placed on all the posters while the portrait design would be used for all of the promotional material.
A variety of colour combinations were used on the black and white logo, so although the design remained the same, the colour was adjusted within the square, pupil and eye. This would be useful when placing the logo on the coloured posters. The colour of the eye was changed to also highlight the importance of seeing with understanding. The pupil becomes a focal point of the logo.
THE LOGO DESIGN WILL BE USED F O R P R O M O T I O N A L M AT E R I A L The original logo is black and white but colour versions will also be used on promotional material like badges, T-shirts and other merchandise. The colours displayed consist of red, blue and brown but this does not mean that other variations of colours cannot be added to the collection. Badges were made, using Badge it badge making machine.
Perhaps the brown and blue logos should be slightly lighter tones of colour so that the text stands out clearer on the black background.
LETTERING FOR THE SICKLE CELL DISEASE I N F O R M AT I O N B O O K L E T
This will be one of a series of booklets that will be produced to raise awareness of the invisible disabilities and will come under the umbrella of the campaign.
ABOUT SICKLE CELL DISEASE The idea of looking at hand-lettering to produce booklets to raise awareness of Sickle Cell Disease as part of Invisible Disability campaign became appealing. It was different rather than producing the usual illustrated literature that already existed. It was important to raise awareness of the invisible disabilities and although this was an individual campaign it was important to show how this would continue in phase three.
HAND-LETTERING
LETS TALK ABOUT... Sickle Cell What is Sickle Cell disease?
What is your Haemoglobin type?
• Sickle cell disorders are a group of illnesses which affect your red blood cells. • Sickle cell is a genetic condition, which means it is passed on from your parents and you are born with it; you cannot catch it from other people¹². • Sickle cell disorders causes your normally round and flexible blood cells to become stiff and sickle shaped, stopping the blood cells, and the oxygen they carry, from being able to move freely around the body and causing PAIN². • In Britain it is most common in people of African or West Indian (Caribbean) descent, but it may also occur in people from India, Pakistan, the Middle East or the Eastern Mediterranean.
Normal red blood cells
Sickled red blood cells
Symptoms of Sickle Cell
It was essential to look at the promotional, educational and campaign material that was already published by the Sickle Cell Society who were supporting me during this campaign.
• Chronic (long term) anaemia - when there are not enough red blood cells or Hb in your body.3,4
• Unpredictable Pain (crisis) - When the blood vessels
AS AA SS
- Trait (Carrier) - Usual (no sickle cell) - Unusual (Sickle cell)
Common causes of Pain (crisis):
Pain can happen for no reason but certain things can trigger (help cause) pain such as:¹,5,6 • Exercise - regular exercise is important but you should not get too tired. Taking regular short breaks can help.
get blocked, it can cause pain and swelling in the area, also known as a crisis.
• Stress - or stressful things like exams.
- constant tiredness, feeling weak or lacking in energy because of the anaemia. • Jaundice - yellowing of the whites of the eyes and skin.
• Infections - illness caused by bacteria
• You may get tired easily or experience fatigue
To help prevent a crisis remember to stay healthy:
Try talking to your family or friends if you are worried about anything.
or viruses. If you have sickle cell you are more likely to get some infections, and your doctor will ask you to take antibiotics everyday to help stop you being ill. You will also need extra immunisations including an annual flu immunisation.
• Eat healthy food. • Exercise - but not too much and remember to drink plenty when you are
• Not drinking enough water (Dehydration) - drinking lots of water
• Rest and relax. • Drink lots (don’t drink fizzy drinks too often). • Keep warm in cold weather- you can still be trendy and dress warmly. • Keep cool in hot weather- remember to drink extra water.
• Sudden changes in body temperature - particularly if it is very
doing exercise or sports.
when doing exercise or when it is very hot outside can help.
hot or cold outside.
For more information, or for the full reference list, visit the Sickle Cell Society’s website: www.sicklecellsociety.org, call us on 0208 9617795 or email: info@sicklecellsociety.org Alternatively you can Visit the NHS Sickle Cell and Thalassaemia Screening Programme’s website: http://sct.screening.nhs.uk/
GAP/01/15
SICKLE CELL DISEASE BOOKLET I N F O R M AT I O N PA G E S The small posters were produced quickly using white playful lettering. The spaces within the posters were not really taken into consideration at first so the text had to be moved around and tightened. These could be designed as little information cards as well small booklets. At first there was great consideration as to whether to use illustrations as well as the lettering but eventually it was decided that the lettering was sufficient.
A D V E R T I S I N G & C A M PA I G N S After looking at successful Campaigns it was apparent that the most successful poster designs used extremely powerful imagery to get the message across effectively.
Rough sketches of different Campaign ideas.
https://www.pinterest.com/pin/567875834239541860/.
IMAG E RE SE ARC H INC LU D IN G L O O K I N G AT S U R R E A L I S M
All images in the sketch books are from Google
P R E PA R I N G S H O E D R AW I N G S Shoes were drawn using black fineliner then manipulated in Photoshop and saved as a Bitmap file.
HEADLINES AND STRAPLINES S E E I N G I S N O T A LWAY S VISIBLE …advised not to use negatives. VISABILIT Y IS THE KEY TO U N D E R S TA N D I N G …attempting to make the same statement without a negative. U N D E R S TA N D I N G I S S E E I N G THE INVISIBLE U N D E R S TA N D I N G W H AT YO U CANNOT SEE ...trying to get the viewer to look at things with understanding even when it is not obvious U N D E R S TA N D I N G I S S E E I N G THE INVISIBLE CHOOSE TO SEE ... It was difficult to try and eradicate all negatives when constructing straplines. The headlines were easier to create as I decided that ’ walking in my shoes’ was the main heading that was to be used within the entire poster campaign.
WE NEED TO SEE THE INVISIBLE I CANNOT SEE SO I WILL NOT JUDGE H E L P I N G T O U N D E R S TA N D W H AT C A N N O T B E S E E N
IDEAS DEVELOPMENT AND THEN THE FINAL DESIGN
WALK IN MY SHOES...
THESE ARE NOT YOUR SHOES... BUT TRY WALKING IN THEM.
WALK IN MY SHOES
DO YOU NEED TO WALK IN THEM TO UNDERSTAND?
THE INVISIBLE DISABILITIES
WALK IN MY SHOES AND SEE... IT’S NOT AS EASY AS YOU THINK.
NV S BL E
BUT THERE
DO YOU NEED TO SEE TO UNDERSTAND?
IT’S NOT EASY Arum haribusdae vel int etur, oditaque que is et rerum laut mo et veratio et imus evel inulpariat andit omnit invellecum volorios experna tisit, quosa dolora as inctem res maio. Nam, voluptatur, sae. Itatus, omnisin cipsam et moluptatem intur as enient assinis et ernat.
WALK IN MY SHOES......
IT’S LIKE HAVING A SEVERE HEADACHE CONSTANTLY.
Ilia consecate volori acia nullitatque mos quissi tecepta turibus nimil ilitaes et ut plibusae rem quodis sint aciis dolo comniate di delique natinimusdae laniet rehenia officitate ipit
UNDERSTANDING IS SEEING THE INVISIBLE
...IT’S NOT EASY
COULD YOU WALK IN THEM EVERYDAY? I DO.
Do people sometimes have difficulty understanding how your symptoms such as extreme fatigue, dizziness, pain, and cognitive impairments can be so debilitating to you but can even be met with hostility by society at large.
YOU CAN FEEL A HEADACHE BUT YOU CAN’T SEE IT. THE INVISIBLE DISABILITIES
NV S BL E
BUT THERE
http://www.disabled-world.com
DO YOU NEED TO WALK IN THEM TO UNDERSTAND? THE INVISIBLE DISABILITIES
NV S BL E
BUT THERE
UNDERSTANDING IS SEEING THE INVISIBLE
C O L O U R S WAT C H E S O F S O F T PA S T E L C O L O U R S W E R E C R E AT E D F O R T H E P O S T E R S At first some of the colours were quite dark and this made the shoes within the poster sink into the background. The colours were altered making the tones soft while the patch colour was a lighter tint of the background colour.
BLUEPRINT COLOUR SWATCH DOCUMENT BACKGROUND COLOUR
C = 55 M = 36 Y = 97 K = 28
C = 20 M = 98 Y = 77 K = 20
C = 70 M = 27 Y=0 K = 17
C=0 M = 65 Y = 80 K=0
C = 11 M = 24 Y = 93 K=7
C = 71 M = 66 Y = 12 K = 26
C = 38 M = 36 Y = 97 K = 22
C=9 M = 44 Y = 60 K=0
C = 17 M = 18 Y = 69 K=9
C = 71 M = 66 Y = 12 K = 26
PATCH COLOUR
C = 11 M = 74 Y = 70 K = 19
C = 52 M = 24 Y = 17 K=0
BLUEPRINT COLOUR ADJUSTMENT SWATCH DOCUMENT2
BLUEPRINT COLOUR ADJUSTMENT SWATCH DOCUMENT3
BACKGROUND COLOUR
BACKGROUND COLOUR
C =48 M =19 Y = 97 K =11
C 16 M =75 Y = 51 K=0
C = 70 M = 27 Y=0 K = 17
C=0 M = 65 Y = 80 K=0
C=2 M =7 Y =93 K=0
C = 51 M =58 Y = 12 K = 17
PATCH COLOUR
C = 20 M =8 Y = 97 K=3
C = 21 M =48 Y = 25 K=0
C =48 M =19 Y = 97 K =11
C 16 M =75 Y = 51 K=0
C = 70 M = 27 Y=0 K = 17
C=0 M = 65 Y = 80 K=0
C = 11 M = 24 Y = 98 K= 9
C = 51 M =58 Y = 12 K = 17
C = 38 M = 36 Y = 97 K = 22
C=9 M = 44 Y = 60 K=0
C=4 M=0 Y = 51 K=9
C = 11 M = 27 Y=0 K = 13
PATCH COLOUR
C = 38 M = 36 Y = 97 K = 22
C=9 M = 44 Y = 60 K=0
C = 17 M = 18 Y = 69 K=9
C = 11 M = 27 Y=0 K = 13
C = 32 M = 15 Y = 97 K=3
C=9 M =38 Y = 25 K=0
COULD YOU WALK IN THEM?...
THESE ARE NOT YOUR SHOES…
...BUT YOU CAN TRY WALKING IN THEM
...I DO EVERYDAY People with some kinds of invisible disabilities, such We often do not realize that a person as chronic pain or some can have hindrances that come from kind of sleep disorder, are the inside often and may not be accused ofvisible fakingon or the outside. Inimagining other words, they can have a their disabilities. physically These limiting illness or injury, even symptoms can occur though it is nottoobvious the onlooker. due chronicto illness, chronic Their limitations may be disabling, but pain, injury, birth disorders, because their seem etc. symptoms and are notcan always unapparent to most, them, obvious to we thecall onlooker. “Invisible Disabilities.” http://www.disabled-world. https://invisibledisabilities.org com
HELPING TO UNDERSTAND THE UNSEEN
People battling various mild to severe debilitating conditions are often told they, “Don’t LOOK” sick or in pain. Because others cannot see their fatigue, cognitive dysfunctions, mental disorders or pain, they often do not believe the symptoms are real or think the person must be lazy or exaggerating. https://invisibledisabilities.org
UNDERSTANDING WHAT YOU CANNOT SEE
GO ON I DARE YOU...
IT MIGHT LOOK EASY...
...WALK IN THEM AND SEE
...SHE WISHES IT WAS
We often do not realize that a person can have hindrances that come from the inside and may not be visible on the outside. In other words, they can have a physically limiting illness or injury, even though it is not obvious to the onlooker. Their limitations may be disabling, but because their symptoms can seem unapparent to most, we call them, “Invisible Disabilities.”
People with some kinds of invisible disabilities, such as chronic pain or some kind of sleep disorder, are often accused of faking or imagining their disabilities. These symptoms can occur due to chronic illness, chronic pain, injury, birth disorders, etc. and are not always obvious to the onlooker. http://www.disabled-world.com
https://invisibledisabilities.org
JUST BECAUSE YOU CAN’T SEE IT DOESN’T MEAN I CAN’T FEEL IT
UNDERSTANDING IS LOOKING WITHIN THE INVISIBLE
C O L O U R VA R I AT I O N S O N T H E LOGO DESIGN The posters can also be printed using the coloured logos which have been specially altered to coordinate with the colour scheme.
WANT TO TRY?...
...YOU WILL WISH YOU HADN’T Many people living with a hidden physical disability or mental challenge are still able to be active in their hobbies, work and be active in sports. On the other hand, some struggle just to get through their day at work and some cannot work at all. http://www.disabled-world.com
IT MAY BE INVISIBLE TO YOU BUT THE BATTLE IS VISIBLE TO ME
SOME OF THE PHOTOGR APHS PRODUCED FROM THE PHOTO-SHOOT
The lack of space around the shoes made it difficult when designing the poster and adding typography. Photoshop editing was used to correct this problem.
A photo-shoot was organised well in advance, the photographer was provided with the props and given direction about the composition. However adequate space around the photos was not included in the direction given.
THESE ARE NOT YOUR SHOES…
…BUT TRY TO WALK IN THEM Do people sometimes have difficulty understanding how your symptoms such as extreme fatigue, dizziness, pain, and cognitive impairments can be so debilitating to you but can even be met with hostility by society at large. https//www.disabled-world.com
UNDERSTANDING WHAT YOU CANNOT SEE
WALK IN MY SHOES...
...IT’S NOT EASY TRY IT Many people living with a hidden physical disability or mental challenge are still able to be active in their hobbies, work and be active in sports. On the other hand, some struggle just to get through their day at work and some cannot work at all. https://www.disabled-world.com
UNDERSTANDING IS SEEING THE INVISIBLE
COULD YOU WALK IN THEM?...
...I DO EVERYDAY People with some kinds of invisible disabilities, such as chronic pain or some kind of sleep disorder, are often accused of faking or imagining their disabilities. These symptoms can occur due to chronic illness, chronic pain, injury, birth disorders, etc. and are not always obvious to the onlooker. https://www.disabled-world.com
UNDERSTANDING IS SEEING THE INVISIBLE
IT MIGHT LOOK EASY... ...SHE WISHES IT WAS
Generally seeing a person in a wheelchair, wearing a hearing aid, or carrying a white cane tells us a person may be disabled. But what about invisible disabilities that make daily living a bit more difficult for many people worldwide. https://www.disabled-world.com
UNDERSTANDING IS LOOKING WITHIN THE INVISIBLE
WANT TO TRY MY SHOES?...
...YOU WILL WISH YOU HADN’T Invisible Disabilities are certain kinds of disabilities that are not immediately apparent to others. Generally seeing a person in a wheelchair, wearing a hearing aid, or carrying a white cane tells us a person may be disabled. But what about invisible disabilities that make daily living a bit more difficult for many people worldwide. https://www.disabled-world.com
IT MAY BE INVISIBLE TO THE EYES BUT IT’S A REAL BATTLE TO THE SUFFERER
GO ON I DARE YOU...
...WALK IN THEM AND SEE Invisible Disabilities are certain kinds of disabilities that are not immediately apparent to others. Generally seeing a person in a wheelchair, wearing a hearing aid, or carrying a white cane tells us a person may be disabled. But what about invisible disabilities that make daily living a bit more difficult for many people worldwide. https://www.disabled-world.com
IT MAY BE INVISIBLE TO THE EYES BUT IT’S A REAL BATTLE TO THE SUFFERER
POSTERS DESIGNED WITHIN A PORTR AIT COMPOSITION FOR THE U S E O N B U S S H E LT E R S
THESE ARE NOT YOUR SHOES…
COULD YOU WALK IN THEM?...
…BUT TRY WALKING IN THEM
...I DO EVERYDAY
People battling various mild to severe debilitating conditions are often told they, “Don’t LOOK” sick or in pain. Because others cannot see their fatigue, cognitive dysfunctions, mental disorders or pain, they often do not believe the symptoms are real or think the person must be lazy or exaggerating.
Many people living with a hidden physical disability or mental challenge are still able to be active in their hobbies, work and be active in sports. On the other hand, some struggle just to get through their day at work and some cannot work at all. http://www.disabled-world.com
https://invisibledisabilities.org
UNDERSTANDING WHAT YOU CANNOT SEE
HELPING TO UNDERSTAND THE UNSEEN
B U S S H E LT E R S A R E U S E D T O P R O M O T E T H E C A M PA I G N A N D T O G ET THE ME SSAG E AC ROSS TO THE GENER AL PUBLIC Researching colour psychology and colour used in business led me to use red text on some of the portrait posters used at bus shelter. Red is a physical colour and calls for action to be taken. It is full of high energy and strength which draws attention to itself and demands to be noticed. It was needed to help the viewer notice the important Campaign message.
WALK IN MY SHOES...
...IT’S NOT EASY Do people sometimes have difficulty understanding how your symptoms such as extreme fatigue, dizziness, pain, and cognitive impairments can be so debilitating to you but can even be met with hostility by society at large. http://www.disabled-world.com
UNDERSTANDING IS SEEING THE INVISIBLE
48 SHEET POSTERS ARE USED TO G ET THE ME SSAG E AC ROSS TO THE GENER AL PUBLIC
E VA L U AT I O N My final major project, ‘The Invisible Disabilities’ was a campaign addressing the ignorance, lack of awareness and judgmental nature that exists in society and in people’s minds. This occurred only when they were unable to see the physical disposition of a disability. The term invisible disabilities covers many of the health conditions that are real, and have a huge impact on a person’s life, but are not always visible to the eye. This includes chronic pain, fatigue, hereditary disorders, depression, anxiety, diabetes, as well as many other symptoms and serious health conditions. The aim of the campaign was to raise awareness of invisible disabilities, while also causing people to really think about how they would feel or cope with living in a sufferer’s situation for a period of time. It was also important to raise awareness of existing conditions that came under this invisible group. The research began, and a vast amount of information and ideas emerged. Divergent thinking took over, and at first it was difficult to sieve through the huge amount of material discovered. It was important at this stage to start filtering through the data, as it was evident that this investigation could take more time than visualised in my scheduled plan, and there were other areas of this project that needed to be worked on. Adequate time was essential to test and develop strong creative ideas, which would get the message across in a positive, but effective manner. This would also entail using headlines and visuals that would be eye catching, simple, but strong and successful in communicating the campaign message. Time management was important; as the production, dissemination and consumption of this campaign all needed to be given an adequate period of time to ensure this would be a successful assignment. Invisible disability websites in the UK, America and other personal campaigns brought the reality of how people had to deal with confrontational situations and negativity from the general public and from family members. Showing no outward sign of having a disability, but perhaps needing to use disabled facilities, such as parking, or special
seating on public transport was the number one reason why people responded in a negative way. The creation of an ‘Invisible Disabilities Facebook’ page, and a short survey on sickle cell disease, allowed me to communicate with friends, the general public and people who were living with these conditions. The feedback was amazing, and it was definitely required to confirm and verify that there was a problem in this area that needed addressing. Ideation began to produce various possible scenarios, which could be taken further as a design concept, but nothing really seemed to strike out, or grab my attention. What was the message that needed to be conveyed? How could this campaign encourage people to understand the invisible disabilities, and to stop making judgements about what they could not see? Until you are faced with the death of a loved one, you never truly know how that really feels. Unless you experience certain situations first hand, you will never really fully understand. Convergent thinking started to take control, and the birth of ‘Walk in my Shoes’ poster campaign began. Allowing the general public, loved ones and stakeholders to walk in a disabled person’s shoes for a period of time would be a way of letting people become involved in feeling and experiencing their difficulties. The overall message would ask the question ‘How do you think you would cope if you were in my position, living with my condition struggling to walk, coping with chronic pain on a daily basis, while being surrounded by a variety of challenging obstacles’. Shoes were deconstructed, manipulated and depicted using sharp objects and other restrictive material, in an attempt to communicate the campaigns message. Sketches were produced of these shoes, which were then drawn in fine liner pen, cleaned-up in Photoshop and saved as bitmap files. These drawings were developed into a range of six coloured posters, which would be used in universities and education establishments,
as well as doctors’ surgeries and health centres. The message was powerful, and the posters had a great impact, while also addressing the fact that these disabilities affected everyone, regardless of age, sex or race. This was the reason why ranges of shoes were used. The idea of using the disability ribbon colours within my posters was a thought that did not materialise, as it felt more creative, effective and personal to develop blueprint colours that would also be used in the invisible disability logos. The colours were developed and gave a pastel feel, so that the information and images would stand out without the colour taking over. A blue print colour was also developed for the patch pattern used, to represent the symptoms and struggles that the sufferers experienced. This was drawn over the sharp objects, plasters, barbed wire etc, on the shoe drawings. Alongside the drawings of the shoes, an invisible disability logo was designed, so that it could be placed on all posters. The logo development was not as straightforward as visualised, due to the production of two different designs, one for the poster, and one for the promotional material. It was evident that this campaign needed a strong brand, and one single logo. Therefore, the original logo was revisited and altered, so that it could be used for both posters and promotional material. This was achieved by formatting the original logo, into a landscape and portrait design, so that either one could be used on various shaped items. The logo was initially produced in black and white, but a collection of colour was also added, so that the design would fit nicely onto the coloured posters. During the early stages of the development of the shoe drawings, photographs were taken to assist with the production of these images, and the power of photography came into place. The photographs added a totally different ambiance that the drawings could not achieve. So the decision was made to use the photography posters, as the main campaign.
A professional photo-shoot was organised, and I worked alongside the photo technician, giving direction and organising the props into various different compositions. The photo-shoot was successful in producing fantastic quality images. However, it was apparent that there should have been additional empty space surrounding the photographs, to allow for text to be included within the composition. Photoshop was used to correct and edit the area around the photographs, and although some images were easy to undertake, others were very challenging, due to the limited space enclosing the prints. Continuously thinking of original headlines and straplines, as well as quotes to use alongside the images and logo, was also an on going challenge. Conversely, it was really important to keep taking regular breaks from working and thinking, to allow fresh objectives to develop. Besides working on the poster design, a draft for an information booklet for sickle cell disease was also being designed. This would be just one range of bold coloured booklets that would be printed, using hand lettering, rather than the usual illustrations to raise awareness of a variety of invisible disabilities. They would be the third part of the campaign, but would all work together to achieve the same aim. I gathered the information needed for my research, and began to break it down into bite sized creative lettering designs. In the beginning I found that too much space was left between the sentences, which had to be tightened to ensure that the information was visually pleasing, but legible. The World Sickle Cell Awareness Day would be an ideal place to promote the first information booklet for invisible disabilities, so the aim was to complete this project before that event. This was discussed when I met with a team member from the Sickle Cell Centre, who was also a lecturer on sickle cell disease at Kings College university. The Sickle Cell Society was a registered charity, which I have been part of since 1988; this was when it was first established, as a support group for sufferers and their families. They were willing to support the campaign, and were excited at the prospect of the final outcome.
BIBLIOGR APHY It was suggested that both types of posters should be used for the campaign. The aim was to use the illustrated version for students and young teenagers, as they appear to have a young fresh finish and the images and colour appear to somehow appeal to the younger generation. However, the photography posters would be used on bus shelters, forty-eight sheet posters, underground stations, buses, as well as trains. This would ensure that the message was successfully disseminated to the general public and society at large. Everything finally needed to be tweaked and perfected, and an eye for detail had to be used, so that everything was ready to be produced to an extremely high finish. It was also necessary to print, while tweaking, so that the changes and faults could be evidently seen. Appointing several participants (artists, art teachers, photographers and the general public), to view the illustrated shoe poster, as well as the photography version, was essential at this stage. The response and reaction was vital, before continuing any further, as it was critical to receive feedback to ensure that the campaign’s message and deliverables were successfully achieving its aims. The feedback was amazing and extremely positive. The entire campaign had now come together, and the logo was being printed on T-shirts, canvas bags and small badges. The badges would be distributed at train stations; doctors’ surgeries, shopping centres, supermarkets, and anywhere that a high volume of the general public would be visiting. The message was clear, influential and had an amazing impact on the viewer. The Invisible Disabilities posters, along with the other promotional material, were successful in conveying and communicating an effective message. ‘Just because you cannot see it, doesn’t mean it is not there’. Invisible disabilities do exist and we need to be more understanding, before we begin to make judgements. This was the aim of the campaign. It was a triumph and was causing individuals to react in a positive way.
Airey, D. (2015) Logo Design Love: A guide to creating iconic brand identities. 2nd ed. San Francisco: New Riders. Banker, L. (2015) 5 incredible campaigns and what you can learn from them [online]. Achieve. Available from: http://www.achieveguidance. com/2015/07/08/campaigns/ [Accessed: 7 March 2016]. Barry, P. (2012) The Advertising Concept Book: : Think now, design later: A complete guide to creative ideas, Strategies and campaigns. 2nd ed. London: Thames and Hudson. Centers for Disease and Control Prevention (2012) Global Health Nigeria: Sickle cell disease [online]. CDC. Available from: http://www.cdc. gov/globalhealth/countries/nigeria/what/scd.htm [Accessed: 24 March 2016]. Centers for Disease Control and Prevention (2016) What you should know about sickle cell disease [online]. CDC. Available from: http://www. cdc.gov/ncbddd/sicklecell/documents/scd-factsheet_what-is-scd.pdf [Accessed: 20 March 2016]. Changing Minds (2016) The meaning of colors [online]. Changing Minds. Available from: http://changingminds.org/disciplines/communication/ color_effect.htm [Accessed: 25 April 2016]. Clinical Trials (2016) Cognitive behavioral therapy and real-time selfmanagement intervention for SCD via mobile applications (CaRISMA) [online]. Clinical Trials. Available from: https://clinicaltrials.gov/ct2/show/ NCT02384590 [Accessed: 18 April 2016]. Connecticut Department of Public Health (2008) Face sickle cell [online]. Connecticut Department of Public Health. Available from: http://www. ct.gov/dph/lib/dph/family_health/sickle_cell/facebrochure.pdf [Accessed: 18 April 2016].
Craig, T. (2014) Raising awareness: Award-winning healthcare campaigns [online]. PM Group Worldwide. Available from: http://www.pmlive. com/pharma_news/raising_awareness_award-winning_healthcare_ campaigns_539881 [Accessed: 16 March 2016].
Empower Yourself with Color Psychology (2016c) Target markets [online]. Empower Yourself with Color Psychology. Available from: http://www.empower-yourself-with-color-psychology.com/targetmarkets.html [Accessed: 18 April 2016].
Days of the Year (2016) World Sickle Cell Awareness Day [online]. Days of the Year. Available from: www.daysoftheyear.com/days/world-sicklecell-awareness-day/ [Accessed: 3 March 2016].
Everyday Health (2013) 10 ways to cope with painful days [online]. Everyday Health. Available from: http://www.everydayhealth.com/painmanagement-pictures/ways-to-cope-with-painful-days.aspx [Accessed: 20 March 2016].
Design Council (2013) The power of branding [online]. Design Council. Available from: http://www.designcouncil.org.uk/news-opinion/powerbranding [Accessed: 13 April 2016]. Disability Grants (2016) Disability campaigns [online]. Disability Grants. Available from: http://www.disability-grants.org/disability-campaigns. html [Accessed: 20 April 2016].
Fowkes, A. (2014) Drawing Type: An introduction to illustrating letterforms. Beverly: Rockport Publishers. Gingold, N. (2015) People with ‘Inviible Disabilities’ fight for understanding [online]. NPR. Available from: http://www.npr. org/2015/03/08/391517412/people-with-invisible-disabilities-fight-forunderstanding [Accessed: 1 February 2016].
Disabled World (2016a) Awareness ribbons chart: Color and meaning of awareness ribbon causes [online]. Disabled World. Available from: http:// www.disabled-world.com/disability/awareness/ribbons.php [Accessed: 18 April 2016].
Good Reads (2016) Quotes about disability [online]. Good Reads. Available from: http://www.goodreads.com/quotes/tag/disability [Accessed: 4 April 2016].
Disabled World (2016b) Invisible disabilities: List and information [online]. Disabled World. Available from: http://www.disabled-world.com/ disability/types/invisible/ [Accessed: 13 April 2016].
Google (2016) Sickle cell anaemia [online]. Google. Available from: https://docs.google.com/forms/d/1SKb91gsDPZxpQK8kOcRNqRyt5ppqNGsR6wh5QQEmk8/viewform [Accessed: 4 April 2016].
Empower Yourself with Color Psychology (2016a) Color meanings in business [online]. Empower Yourself with Color Psychology. Available from: http://www.empower-yourself-with-color-psychology.com/colormeanings-in-business.html [Accessed: 11 April 2016].
Gray, K. (2013) Depression medicine: Breakthrough for sickle cell disease? [online]. The Giro. Available from: http://thegrio.com/2013/03/14/ depression-medicine-breakthrough-for-sickle-cell-disease/ [Accessed: 13 April 2016].
Empower Yourself with Color Psychology (2016b) Color psychology to empower and inspire you [online]. Empower Yourself with Color Psychology. Available from: http://www.empower-yourself-with-colorpsychology.com [Accessed: 6 April 2016].
Harkins, M. (2010) Basics Typography O2: Using type. Lausanne: AVAPublishing.
Heller, S. and Vienne, V. (2012) 100 Ideas that Changed Graphic Design. London: Laurence king Publishing. Ingledew, J. (2011) The A-Z of Visual Ideas: How to solve any creative brief. London: Laurence King Publishing. Inside IIM (2015) You are more beautiful than you think: Dove’s ad campaigns breaking the stereotypes [online]. Inside IIM. Available from: http://insideiim.com/you-are-more-beautiful-than-you-think-doves-adcampaigns-breaking-the-stereotypes-and-perceived-beauty-standards/ [Accessed: 10 March 2016].
Matthews, C. (2014) This is what happens in a depressed person’s brain [online]. The Huffington Post. Available from: http:// www.huffingtonpost.com/2014/08/20/science-depressionasapscience_n_5696226.html [Accessed: 21 March 2016]. Mayo Clinic Staff (2016) Disease and conditions: Sickle cell anaemia [online]. Mayo Clinic. Available from: http://www.mayoclinic.org/ diseases-conditions/sickle-cell-anemia/basics/symptoms/con-20019348 [Accessed: 21 March 2016]. McCandless, D. (2009) Information is Beautiful. London: Collins.
Invisible Disabilities Association (2016a) Invisible Disabilities Association Shop [online]. Cafe Press. Available from: http://www.cafepress.com/ idastuff [Accessed: 4 April 2016].
McCourty Twins Tackle Sickle Cell (2016) Tackle sickle cell [online]. McCourty Twins Tackle Sickle Cell. Available from: http://www. tacklesicklecell.org [Accessed: 14 March 2016].
Invisible Disabilities Associations (2016b) Invisible Heroes Campaign [online]. Invisible Disabilities Associations. Available from: https:// invisibledisabilities.org/invisible-heroes-campaign [Accessed: 22 February 2016].
McIntosh, J. (2016) Serotonin: Depression and SSRIs [online]. Medical News Today. Available from: http://www.medicalnewstoday.com/ articles/232248.php?page=2 [Accessed: 15 February 2016].
Invisible Disabilities Associations (2016c) Invisible no more [online]. Invisible Disabilities Associations. Available from: https:// invisibledisabilities.org/invisible-no-more-campaign/ [Accessed: 6 April 2016]. Krause, J. (2012) The Logo Brainstorm Book: A comprehensive guide for exploring design directions. Cincinnati: How books. Leonard, N. and Ambrose, G. (2012a) Basics Graphic Design 02: Design research: Investigation for successful creative solutions. Lausanne: AVA Publishing. Leonard, N. and Ambrose, G. (2012b) Basics Graphic Design 03: Idea generation. Lausanne: AVA Publishing
Moral, B. (2014) The anatomy of a great starpline: How to write a tagline that sells [online]. Obergine. Available from: http://www.obergine.com/ news-and-blog/2014/september-2014/the-anatomy-of-a-great-strapline [Accessed: 9 March 2016]. National Heart, Lung and Blood Institute (2015) What are the signs and symptoms of sickle cell disease? [online]. NIH. Available from: http:// www.nhlbi.nih.gov/health/health-topics/topics/sca/signs [Accessed: 16 March 2016]. National Institute for Health and Care Excellence (2016) Sickle cell disease: Managing acute painful episodes in hospital [online]. NICE. Available from: https://www.nice.org.uk/guidance/cg143 [Accessed: 14March 2016].
Primary Psychiatry (2008) Psychiatric issues in adults with sickle cell disease [online]. Primary Psychiatry. Available from: http://primarypsychiatry.com/ psychiatric-issues-in-adults-with-sickle-cell-disease/ [Accessed: 11 April 2016]. Sickle Cell Society and the UKTS (2009) Sickle cell disease and thalassaemia: A health check [online]. UKTS. Available from: http://ukts.org/ pdfs/awareness/appg.pdf [Accessed: 9 March 2016]. Sickle Cell Society (2016) Sickle Cell Society supports and represents people affected by sickle cell disease to imporove their overall quality of life. [online]. Sickle cell Society. Available from: http://sicklecellsociety.org [Accessed: 13 April 2016]. Survey Monkey (2016) Survey questions [online]. Survey Monkey. Available from: https://www.surveymonkey.com/mp/survey-question-types/ [Accessed: 2 March 2016]. Synonyms (2016) Synonyms for walk [online]. STANDS4 Network. Available from: http://www.synonyms.net/synonym/WALK [Accessed: 9 March 2016]. The Independent (2008) Mark Rothko: Still hip to be square [online]. The Independent. Available from: http://www.independent.co.uk/artsentertainment/art/features/mark-rothko-still-hip-to-be-square-940133. html [Accessed: 18 April 2016]. Web MD (2016) Pain management: Sickle cell disease [online]. Web MD. Available from: http://www.webmd.com/pain-management/painmanagement-sickle-cell-disease [Accessed: 11 April 2016]. Wise GEEK (2016) What is serotonin? [online]. Wise GEEK. Available from: http://www.wisegeek.org/what-is-serotonin.htm#didyouknowout [Accessed: 2 March 2016].