Publication Dates July 2011
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Crimson the
*All ad copy and artwork is due to creative by 4pm Monday. Proofs will be available 4pm Tuesday before the ad is to run.
White
Card e t a rR Summe
2011
Account Representatives Jessica West
Courtney Ginzig
cwzone3@gmail.com
cwzone4@gmail.com
McFarland
Northport
205-348-8736
205-348-8054
Amy Ramsey
Rachel Childers
Skyland
The Strip
Robert Clark
Will DeShazo
cwzone5@gmail.com
cwzone6@gmail.com
205-348-4367
205-348-6876
Tori Hall
Emily Frost
Campus
Downtown
15th Street
National
cwzone7@gmail.com
cwzone8@gmail.com cwzone44@gmail.com cwnational@gmail.com
205-348-8742
205-348-6153
205-348-6875
205-348-8054
General Contact
Advertising Manager: Emily Richards • 205-348-8995 Campus Mail P.O. Box 870170 Tuscaloosa, AL 35487
General Mail P.O. Box 2389 Tuscaloosa, AL 35403
Express Mail 923 University Blvd. Tuscaloosa, AL 35403
Phone: 205-348-7845 • Fax: 205-348-8036 • Web: www.cw.ua.edu
Explore Your Options.
The
Crimson|White
Classified Rates
We have served as the official student newspaper for the University of Alabama since 1894. Entirely student-run, the history of the CW is as rich as that of the University itself. Bringing relevant, up-to-date information to the students and faculty, the Crimson White remains the University’s most widely read and distributed campus publication. Unlike other group and college-based publications, the Crimson White reaches all of our diverse campus.
Classified Display Rate: $8.15 per column inch •
Classified Line Rate:
With the CW, you’ll be sure to reach the consumer you seek.
Transfer Methods Completed ads can be e-mailed to:
cwcreativeservices@gmail.com or to your personal advertising rep. • On the subject line please write: “Advertisers Name_Ad Size_RunDate” •
Accepted Formats:
PDF files are preferred. Please make sure that your image resolution is at 300dpi and that the dimensions of your ad are correct. Also please embed any fonts and use the CMYK color format.
Local open line rates:
Retail Rates
65¢ per word, per day
All summer rates are based on the total number of papers in which you choose to advertise. Frequency is key, and we want to help you achieve the best possible results by rewarding you for running in multiple papers. Cost Per Cost Per # of Papers Column Inch # of Papers Column Inch
10
$9.75
9 8 7 6
5
$11.20
4 3 2 1 For COLOR Rates:
$11.45 $11.70 $11.90 $12.10
$10.05 $10.35 $10.65 $10.95
*To obtain the discounted $9.75 rate, the advertiser must run in all 10 papers with at least a 3x5 ad size.
Design Mechanicals 6 x20.5”
(11.25x20.5)
6 x10”
(11.25x10)
Full Page
Half Page
•
Bold Letters:
35¢per word, per day •
Border Box:
$1.00 per ad, per day
New Media
For 6-10 Issues Add $3.10 per column inch For 1-5 Issues: Add $3.85 per column inch
3x20.5”
• 12,500 papers • 130+ locations • UA & Shelton State Campuses • Tuscaloosa & Northport • Readership of 21,250
•
(5.5625x20.5)
Summer Summary
35¢ per word, per day
Post-It: $160.00 per thousand PPI: $35.00 per thousand P&I: $53.90 per thousand printing $35.00 per thousand insert
Internet: rates at www.cw.ua.edu
Column Inch Conversions Column [Standard
3x10”
(5.5625x10)
3x5”
(5.5625x5)
Quarter Page
Eighth Page
1col. inch à 1.7708” 2col. inch à 3.6667” 3col. inch à 5.5625”
Column [Standard
4col. inch à 7.4583” 5col. inch à 9.3542” 6col. inch à 11.250”
*When building your ad, convert column inches to standard inches by changing the FIRST number ONLY. Ex: size 3x5 à 5.5625x5 inches