CAHIER D’ARCHITECTURE Laurence de Bary
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2
AUX ARTS CITOYENS !
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COMPLETING AN URBAN VOID
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Refurbishment of military barracks into an academy of Fine Arts
Residential & mixed-use complex in Milan new business district
NUOVA VITA PER L’EX-FILANDA
SHAD’Ô
25
73
Refurbishment of a silk factory in a Gastronomic center & Culinary institute
Art Science Prize – Improving drinking water access in Benin
BUILD OUR NATION TAIFA LETU TUJENGE
GRAPHICS & COMMUNICATION
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Traditional and innovative technology in Democratic Republic of Congo
DIOCESEAN MUSEUM’S EXTENSION
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Promoting steel for architecture with ArcelorMittal
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Refurbishment of military barracks into an academy of Fine Arts
TABLE OF CONTENTS
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REFURBISHMENT OF MILITARY BARRACKS INTO AN ACADEMY OF FINE ARTS
AUX ARTS 6 CITOYENS ! Location: Milan Size: 40 000 m² Duration: 2013-2014 Type of project: Thesis (cum laude) Team: 3 persons Contents: Refurbishment, Architectural design, Urban design, Technological design, Structural design, Lighting design Software: AutoCAD, SketchUp, V-Ray, Ecotect, Dialux, Py Bar, Photoshop, InDesign, Illustrator
“
On the one hand, the famous Accademia di Belle Arti di Brera, located in an historical palace – beautiful though not practical at all. It is too small, too inadequate for the 21st century artistic activities. On the other hand, in the very heart of the city, vast areas deserted by soldiers with the end of the mandatory military service. The 20th of July 2010, Milan’s city hall voted the translocation of the academy in the dismissed barracks of Via Mascheroni, despite the general hostility of the students. This project is made by students, for students. For us the challenge is double. We want to demonstrate the Accademia di Brera is not defined only by its physical location, but by its spirit. And through the academy, the once secluded military area will be reconnected to Milan’s urban and cultural network. .
”
MASTERPLAN
AUX ARTS CITOYENS ! 7
N
AUX ARTS 8 CITOYENS !
URBAN REINSERTION GREEN NETWORK
Fiera di Milano
The lot is completely open to the city.
Parco Sempione
Parco Pallavicino
New Museum of Contemporary Arts
The new campus allows the completion of Parco Pallavicino and insures the green transition from the urban vegetation of the city to the park.
THE ARTISTIC PROMENADE The new campus will be inserted in a cultural network gathering some of the most prestigious museums in Milan, Pinacoteca di Brera included. Triennale
Castello Sforzesco Pinacoteca di Brera
This artistic promenade will be punctuated by padiglions hosting temporary events.
0. State of the art
AUX ARTS CITOYENS ! 9
DESIGN PROCESS 1. Demolitions
2. Urban’s grid
3. Original U shape
FUNCTIONAL LAYOUT Residences Public spaces Theory classes Practical Arts Dpt Visual Arts Dpt
4. Axis of symmetry
5. Courtyard completion
6. Underground
AUX ARTS 10 CITOYENS !
PLAN – UNDERGROUND LEVEL N
C
A
B
D
The underground has been excavated to exploit the barracks’ basements. The underground level is a PRIVATE AREA, with the exception of the library courtyard (A) and the aula magna (B). The student courtyard (C) and the sculpture box (D) authorize only a direct visual connection with the public.
AUX ARTS CITOYENS ! 11
VIEW OF THE UNDERGOUND
V
MAIN UNDERGROUND ENTRANCE NATURAL LIGHTING is provided by wells of lights and small courtyards regularly implemented along the transversal axis.
STUDENT COURTYARD
V
The basement has been unified by a concrete base, accentuating the MINERAL ATMOSPHERE wanted for the underground level
AUX ARTS 12 CITOYENS !
VIEW OF THE LIBRARY COURTYARD RELATIONSHIP BETWEEN NEW AND EXISTING BUILDINGS
PLAN – GROUND LEVEL N
AUX ARTS CITOYENS ! 13
AUX ARTS 14 CITOYENS ! Each building is hosting a different artistic department. The functions repartition has been decided according to the LIGHTING PERFORMANCES required and after a careful evaluation of the material needed, not to overload the existing structures.
ELEVATION OF THE DIFFERENT DEPARTMENT’S BUILDINGS STAIRS to unify the different elevations. The stair’s complexity increases from the street side to the park side to back the gradual changes from one environment to the other.
AUX ARTS CITOYENS ! 15
AUX ARTS 16 CITOYENS !
TRANSVERSAL SECTION ON THE SYMMETRY AXIS
AUX ARTS CITOYENS ! 17
AUX ARTS 18 CITOYENS !
THE INTERVENTION IN THE EXISTING BARRACKS
BARRACK EX-LEVA - STATE OF THE ART
The choice of former barracks to host a school of Arts implies significant changes of the existing buildings to ensure a high quality of the educational spaces. IMPROVEMENT OF LIGHTING CONDITIONS: creation of wells of light. Their inclination has been optimized to offer the best zenithal lighting along the year. BARRACK EX-LEVA - STATE OF PROJECT
FUNCTIONAL ADAPTATION: creation of wider spaces, destruction and substitution of structural walls by a steel structure. STANDARDS COMPLIANT: generally speaking, the global structure of the existing barracks has to be consolidated and brought into line with the Eurocode. Floor has to be reinforced, foundations extended and seismic resistance improved.
SCENOGRAPHY DEPARTMENT - GRAPHIC DEPARTMENT
AUX ARTS CITOYENS ! 19
AUX ARTS 20 CITOYENS !
TECHNOLOGICAL SECTION – SCENOGRAPHY DEPARTMENT
T= -5°C
T= 20°C
THERMAL INSULATION: Internal insulation Walls: U=0.26 W/m²K panels in Aerogel: 4 cm of thickness Roof: U=0.26 W/m²K insulated and micro ventilated with Isotech panels Ground floor: U=0.26 W/m²K ventilated under floor cavity with igloo. Thermal insulation in polystyrene expanded
T= 25°C
VENTILATION: Air heating and air conditioning, VMC, heat exchanger.
WINTER
67°
T= 32°C 20°
LIGHTING: Windows: direct lighting Well of light: direct and diffused lighting Artificial lighting: LED
SUMMER
AUX ARTS CITOYENS ! 21
TECHNOLOGICAL DETAIL PILASTER CONNECTION TO THE WALL
Muratura in mattoni Distanziatore in acciaio Barre d’acciaio
Pilastro Cartongesso + barriera al vapore Isolante termico in Aerogel Intonaco preesistente
ROOF DETAIL
AUX ARTS 22 CITOYENS !
PAINTING DEPARTMENT – MEZZANINE
PAINTING DEPARTMENT – SECTION
ELEVATION
2nd FLOOR 2nd FLOOR
MEZZANINE
MEZZANINE
1st FLOOR
AUX ARTS CITOYENS ! 23
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NUOVA VITA PER L’EX-FILANDA
REFURBISHMENT OF A SILK FACTORY IN A GASTRONOMIC CENTER & CULINARY INSTITUTE
NUOVA VITA PER 26 L’EX-FILANDA Location: Valmadrera, Italy Size: 6 000 m² Duration: 2012 - 2013 Type of project: Competition, 3rd prize: «Per la novità della destinazione d’uso individuata in rapporto alla potenzialità del territorio e per la sua gestione progettuale nella relazione fra gli spazi. Buona la fattibilità economica per un bacino di carattere internazionale»
Team: 4 persons Contents: Refurbishment, Architectural design, Technological design, Structural design Software: AutoCAD, Revit, Ecotect, Photoshop, InDesign, Illustrator
S.A.I.A.V. sarl
“
“One arm of Lake Como turns off to the south between two unbroken chains of mountains..." Alessandro Manzoni - The Betrothed - chapter 1 Valmadrera, small town between mountains and lake, suffers from a lack of dynamism. The requalification of a former silk factory into a culinary institute provides the opportunity to involve a great diversity of users. The main building is a beautiful example of the 18th century industrial architecture. The intervention aims to enhance the length of the Filanda, the timber structure of its roof by creating a rhythm between transparent and opaque spaces. Respect of the memory, and integration in the environment remain our priority.
”
MASTERPLAN
N
NUOVA VITA PER L’EX-FILANDA 27
AUX ARTS 28 CITOYENS ! The existing complex presents 3 main buildings: the FILANDA1, the CALDAIA2 from the end of the18th century, and a later construction 3 from the beginning of the XXth century. The later don’t present any architectural interest and enables the correct appreciation of the Filanda’s façade.
2 3 1 DEMOLITION GROUND LEVELING
4
NEW CONSTRUCTION RAMPS AND STAIRS TERRACES
DESIGN PROCESS Thus it has been chosen to destroy building 3 and to replace it by a half underground building 4. The GAVAZZI PARK offers a sumptuous landscape. The difference of ground levels is enhanced by a game of terraces and ramps.
FUNCTIONAL LAYOUT
NUOVA VITA PER L’EX-FILANDA 29
NUOVA VITA PER 30 L’EX-FILANDA
VIEW OF THE STUDENT COURTYARD
NUOVA VITA PER L’EX-FILANDA 31
The LENGTH of the Filanda is highlighted by the lesene in weathering steel rhyming the façade. Those pilaster strips are hiding a substructure reinforcing the existing structure. The connection between the former buildings and the new one is evident, through the lesene but also through the material selection. Weathering steel for vertical elements and galvanized steel for ceilings to recall the INDUSTRIAL PAST of the complex.
NUOVA VITA PER 32 L’EX-FILANDA
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PLAN – GROUND LEVEL
SECTION – VIEW OF THE RESTAURANT AREA
Internally, the length of the Filanda is underlined by a succession of opaque boxes – THE EQUIPMENT TOWERS – and transparent areas displaying the main functions: cooking class, restaurant,… The remarkable TIMBER FRAME of the roof is given full spotlight in the restaurant area thanks to the mezzanine creation.
NUOVA VITA PER L’EX-FILANDA 33
NUOVA VITA PER 34 L’EX-FILANDA
PLAN – FIRST LEVEL
A’
B
N
B’
A
TRANSVERSAL AND LONGITUDINAL SECTIONS SECTION AA’
SECTION BB’
NUOVA VITA PER L’EX-FILANDA 35
NUOVA VITA PER 36 L’EX-FILANDA
MEZZANINE: STRUCTURAL INTERVENTION The mezzanine is supported by cantilevered structure re-using the former system transmitting the motor effort to the silk machines.
SECTION TOP VIEW
FRONT VIEW CONNECTION BETWEEN THE CABLE AND THE DECK
FILANDA
TECHNOLOGICAL SECTION CALDAIA
NUOVA VITA PER L’EX-FILANDA 37 NEW BUILDING
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BUILD OUR NATION
TRADITIONAL AND INNOVATIVE TECHNOLOGY IN DEMOCRATIC REPUBLIC OF CONGO
BUILD OUR NATION 40 TAIFA LETU TUJENGE Location: Bukavu, RDC Size: 6 000 m² Duration: 2012 - 2013 Type of project: International workshop – Exhibition in Venice 13th Biennale Team: 60 persons Contents: Architectural design, Technological design, Structural design, Construction Software: AutoCAD, 3DsMax, Photoshop, InDesign
“
Women have been marginalised for a long time in the Democratic Republic of Congo. With this workshop, we want to change these dynamics locally by creating a space of change where development is catalysed by the participation of the women themselves. This will improve the social and economic conditions for women in the surrounding areas. The workshop aims to design a women's community center in Bukavu. Our architectural proposal is based on the idea that security should come from social interconnectivity and physiological safety. The center of the community will be the collection of water point. To increase the feeling of the inhabitants‘ confidence, the houses has to be buildable by themselves, thus imposing the use of a light resistant material, allowing great opportunity of personalization and variety of expression : the bamboo.
”
BUILD OUR NATION TAIFA LETU TUJENGE 41
MASTERPLAN 1. 2. 3. 4. 5. 6. 7. 8. 9.
A
Market Community Workshop Water access Medical Residential Weaving activity School Sanitary
B
9 7 6 8 4 1
1
2
5
A
3
N
B
BUILD OUR NATION 42 TAIFA LETU TUJENGE
CONSTRUCTION PROCESS
3. Bamboo’s harvesting
0. State of the art
4. Building houses in bamboo
The only real solution is for women to reach AUTONOMY. Our concept respects this basic settlement. The center should be built using a local material, BAMBOO. On the given site, bamboo will be planted and in due time will be harvested to enable the center’s construction.
1. Bamboo’s plantation
5. Bamboo’s cultivation
2. Bamboo’s growth
Afterwards, when the community has been established, more bamboo will be planted and will grow. It can be used to expand the center or sold becoming a source of income.
BUILD OUR NATION TAIFA LETU TUJENGE 43
ECONOMIC MODEL 0
$
$ x2
$ x3
$ x4
$ x5
$ x6 ECONOMY
0 Bamboo’s plantation 1 Bamboo’s growth
Material safety is one thing, psychological stability another. Women’s independence will be enabled by learning or developing new skills.
2 Bamboo’s harvesting Construction of the center 3
First CONSTRUCTION SKILLS: the center will be build by women, in 4 successive steps. The first buildings will be the one hosting the weaving activities.
Building to host other activities such as weaving
Development of artistic activities
5
TIME
Through WEAVING TRADITIONAL ART, women can express their mind and create valuable items. On a 6 second time market construction to sell their production and to finance the construction of the next phases.
Development of a market economy based on the new know how
Independence Self empowerment
BUILD OUR NATION 44 TAIFA LETU TUJENGE
GUTTER
THE HOUSE UNIT - MATERIALS
ROOF
FLOOR
FOUNDATION
3D MODEL
WALL PANEL
Our proposal involves LOCAL MATERIALS such as bamboo, allowing light and easy to build constructions, an economical solution. The cladding will be made of different bamboo patterns, weaved by women. It introduces them to a new form of ARTISTIC CONSTRUCTION. It is the best way to customize a standard construction.
BUILD OUR NATION TAIFA LETU TUJENGE 45
BUILD OUR NATION 46 TAIFA LETU TUJENGE
“HOW TO BUILD” MANUAL
The center for women and has to be built by women. Therefore our contribution should be limited to the communication our construction knowledge. Hence the realization of a DIDACTIC MANUAL enabling women to build their center.
THE ROOF
We tested our architectural suggestion during the 13TH BIENNALE OF ARCHITECTURE in Venice by building a prototype and involving visitors in the construction process to follow our guide lines.
BUILDING THE PROTOTYPE IN VENICE
BUILD OUR NATION TAIFA LETU TUJENGE 47
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DIOCESAN MUSEUM'S EXTENSION
COMPLETION OF A FORMER CLOISTER IN THE HEART OF MILAN
DIOCESAN MUSEUM'S 50 EXTENSION Location: Via Ticinese, Milan, Italy Size: 3 800 m² Duration: 2011 - 2012 Type of project: X edition Study Award Laure Larouze in Sustainable Architecture Design, 2nd prize Team: 4 persons Contents: Urban analysis, Architectural design, Technological design Software: AutoCAD, 3DsMax, Photoshop
“
The Diocesan Museum is located in the setting of the cloisters of Sant’Eustorgio, integral part of one of the most antique monumental complexes of Milan. During the Second World War bombing, the cloister was partially destructed and remains until today incomplete. Adding a new part to an historical construction is a delicate challenge. The extension has to complete and integrate the old building, to be respectful of its Milanese architecture but also to reinterpret it. It is the opportunity to reconnect two totally different parts of Milan, the overcrowded Via Ticinese, hotspot of Milan’s nightlife, to the long forgotten parco delle Basiliche. Public accessibility, sustainability, valorization of the natural environment and visual connections shaped our project.
”
URBAN CONTEXT
MASTERPLAN
N
DIOCESAN MUSEUM'S EXTENSION 51
DIOCESAN MUSEUM'S 52 EXTENSION
CONCEPT
The generative goals were: 1. BUILDING 2. MAIN YARD 3. MAIN CONNECTION 4. FILTER SPACE 5. INTERACTION BETWEEN NEW & EXISTING BUILDING 6. INTERACTION WITH PARK 7. VISUAL CONNECTION TO THE CAMPANILE
CONNECTION between the Via Ticinese and parco delle Basiliche CONTINUITY of public space within the project site COMMUNICATION between the religious museum and its laical extension
FINAL VOLUME
DIOCESAN MUSEUM'S EXTENSION 53
DIOCESAN MUSEUM'S 54 EXTENSION
PLAN – GROUND LEVEL
The new volume is organized around an INTERNAL VOID, heart of the new complex. The void ensures the vertical connection with the presence of the ramp. Like a hinge, it also connects the cloister grid to the urban grid.
N
Via Ticinese being crowded, a FILTER SPACE has been implemented, allowing direct visual connection though refusing straight physical connection. On the contrary, the entrance from the park is wide open, enhanced by the landscape design.
ENTRANCE – VIEW FROM THE PARK
DIOCESAN MUSEUM'S EXTENSION 55
DIOCESAN MUSEUM'S 56 EXTENSION
PLAN – LEVEL 1
PLAN – LEVEL 2
A
B’
B
A’
SECTION AA’
ELEVATION FROM VIA TICINESE - THE FILTER SPACE
SECTION BB’
DIOCESAN MUSEUM'S EXTENSION 57
DIOCESAN MUSEUM'S 58 EXTENSION
GLASS RAMP – TECHNICAL DETAILS In a museum, control of the LIGHTING conditions is crucial. Therefore direct lighting is limited to narrow opening in the west side. Indirect lighting is provided through the internal void. The GLASS RAMP organizes the artistic visit. Steel structure was selected to enhance the gracefulness and fluidity of its shape.
GLASS RAMP - INTERNAL VOID
DIOCESAN MUSEUM'S EXTENSION 59
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COMPLETING AN URBAN VOID
RESIDENTIAL & MIXED-USE COMPLEX IN MILAN NEW BUSINESS DISTRICT
COMPLETING AN 62 URBAN VOID Location: Via Vespucci, Milan, Italy Size: 25 000 m² Duration: 2011 - 2012 Type of project: Educational project Team: 3 persons Contents: Urban analysis, Architectural design, Technological design Software: AutoCAD, SketchUp, 3DsMax, Photoshop
“
After a long period of urban decay, Porta Nuova District is now undergoing a massive renewal and is to be Milan's new business district. The site is located on the fringe of this area. Therefore it is a transition zone between the northern sky-scraper area and the southern residential district. The complex, hosting residencies for middle class inhabitants and mixed use functions, are organized around an internal courtyard, a typical feature of Milanese architecture. The façade is punctuated by the presence of logia. Module structures the architectural project. Module for the internal organization, but also module for the façade’s elements. Variation is introduced by sliding panels to enliven the visual aspect of the elevations
”
MASTERPLAN
N
COMPLETING AN URBAN VOID 63
COMPLETING AN 64 URBAN VOID 1. Urban grid
2. Courtyard creation
3. Public access
4. Insertion in the skyline
DESIGN PROCESS The urban analysis highlights two types of urban texture. The first one results of a careful URBAN PLANNING with low footprint and high constructions. The second type is a DENSE AREA hosting residential buildings. It presents internal courtyards typical of Milan. The courtyards are either part of a designed project or result from hazardous transformations. The generative goal of our project is therefore to create a CONNECTION between those two areas.
FUNCTIONAL LAYOUT
PROGRAMME: RESIDENCES OFFICES SHOPS PARKING TOTAL
13 520 m² 3 250 m² 2 450 m² 7 500 m² 26 720 m²
VIEW OF THE URBAN INSERTION
COMPLETING AN URBAN VOID 65
COMPLETING AN 66 URBAN VOID
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PLAN – LEVEL 5
SECTION
COMPLETING AN URBAN VOID 67
COMPLETING AN 68 URBAN VOID
ELEVATION – NORTH VIEW
VIEW FROM THE INTERNAL COURTYARD The faรงade have been conceived following a MODULE of 30 cm width. The stone-clad faรงade is punctuated by sliding panels elements in corten steel, regulating the level of natural lighting.
COMPLETING AN URBAN VOID 69
COMPLETING AN 70 URBAN VOID
TECHNOLOGICAL DETAIL – RESIDENCE ELEVATION
COMPLETING AN URBAN VOID 71
TECHNOLOGICAL DETAIL – RESIDENCE SECTION FLAT TYPE 1
The structure is in steel with a composite floor. The walls are highly insulated with glass wool sheets (10 cm – 10 cm) and expanded polystyrene sheets (15 cm).
LOGIA
The building has a stone panels envelope (90 x 90x 3 cm) and above it punctual corten blades – some perforated (300 x 30 x 0.2 cm). Particular attention has been given to avoid a direct contact between the corten steel panels and the sliding rail element in galvanized steel.
FLAT TYPE 1
FLAT TYPE 2
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ART SCIENCE PRIZE IMPROVING DRINKING WATER ACCESS IN BENIN
74 SHAD’
Ô
Location: Benin Size: 6 m² Duration: 2011 Type of project: Competition 3rd Prize Team: 5 persons Contents: Social analysis, Technological design, Feasibility study Software: AutoCAD, Blender, Photoshop, InDesign
“
On the 28th of July 2010, through Resolution 64/292, the United Nations General Assembly explicitly recognized the human right to water and sanitation and acknowledged that clean drinking water and sanitation are essential to the realisation of all human rights. In the so-called developed countries, it seems to be an obvious statement, however this is far from being a reality all around the world. According to the World Health Organization, 1.1 billions of people are denied this basic human right. The Art Science Prize, organized by Le Laboratoire and sponsored by orangeTM, gave us the opportunity to investigate innovative and practical solutions to tackle water scarcity in the particular case of Benin. Shad’Ô has been designed in a respectful consideration of the cultural background to fit Benin’s way of life.
”
SHAD’
Ô
75
76 SHAD’
Ô
ANALYSIS OF THE WATER ACCESSIBILITY 1,386 MILLIONS KM3 of water on Earth
346 THOUSANDS KM3 of available fresh water on Earth
If we suppose an equal repartition of freshwater among the 7 billions humans, it is less than 1.5 L/DAY !
97.5 % SALT WATER
70 % FROZEN LESS THAN 1% AVAILABLE
1.1 BILLIONS of people without access to clean drinking water That’s about ONE IN SIX people in the world
2.5 %
29 %
FRESHWATER
UNDERGROUND
WHERE IS ALL THE WATER ?
WATER IS PRESENT IN THE ATMOSPHERE Though water omnipresence on the Earth surface, available fresh water is a rare commodity. Besides the ocean, freshwater is present all around us in the atmosphere. In equatorial countries the humidity rate is especially high, reaching up to 95% of humidity. It just happens that those countries are also the one suffering the most of water scarcity. Benin is one of such country.
12 900 km3 of water is globally present in the atmosphere. Each day 1 170 km3 of water evaporate or transpire into the atmosphere.
SO WHAT IF WE COULD EXTRACT WATER FROM THE AIR, CONDENSATE IT, PURIFY IT AND EVENTUALLY DRINK IT ?
65 TO 95% OF HUMIDITY RATE IN BENIN
SHAD’
Ô
77
78 SHAD’
Ô
NEEDS AND CUSTOMS
6 KM
ENVIRONMENT AND CLIMATE
CULTURE AND CUSTOMS
It is the daily average distance a Beninese travels to get water.
Strong sunlight, constant need for sun protection. High humidity rate.
Market practice is well established and one of the most important moment of the day.
= 2.5 L of water / day
SHAD’Ô - A TENT PROVIDING WATER AND SHADOW
2 L / m² of water can be collected in one day
AIR
ZEOLITE PAINT
+
COTTON
= ADSORBENT TEXTILE
THE ADSORBTION PROCESS The idea is simple: conceiving a tent manually transportable, sheltering merchants and traders from the sun. The use of an ADSORBENT TEXTILE for the different flaps of the tent enables water collection.
SHAD’
Ô
79
80 SHAD’
Ô
0. Water adsorption
USAGE SCENARI 1. Untie the bindings
2. Let the flap go down
3. Grab the perch
4. Squeeze the adsorbent textile
DIFFERENT PLAN OPTIONS
THE FILTRATION PROCESS Water from the atmosphere has to be cleansed before being drunk. The filtration is done thanks to a simple cotton filter inserted in a plastic bottle. The water is collected at the bottom of the flap and then filtrated through the cotton by gravity.
2 FLAPS = 7L
3 FLAPS = 10.5 L
COLLECTED WATER
COTTON FILTER
DRINKABLE WATER
4 FLAPS =14 L
5FLAPS =17.5 L
SHAD’
TRANSPORT
Ô
WOOD RECYCLED PLASTIC SQUEEZER
ROPE
COTTON CANVAS WITH ZEOLITE PAINT
WOOD
RECYCLED PLASTIC BALL
ROPE
PLASTIC BOTTLE COTTON FILTER
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GRAPHICS & COMMUNICATION
PROMOTING STEEL FOR ARCHITECTURE WITH ARCELORMITTAL
GRAPHICS & 84 COMMUNICATION Location: Luxembourg, Grand Duchy of Luxembourg Duration: 2014 - 2015 Project: Design of promotional supports, realization of technical leaflets Software: Photoshop, InDesign
“
ArcelorMittal is the world leader steel manufacturer – 220 000 employees worldwide. Working for ArcelorMittal in the historical headquarters in Luxembourg gave me the opportunity to apprehend the complexity of a gigantic industrial company. Construction is a key market for the steel industry and I had to monitor the promotional strategy of our steel façade offer. Therefore I developed an excellent knowledge of steel solutions for construction and of steel manufacturing process and major problematics. Working for ArcelorMittal taught me to evolve in a complex working environment, where the smallest project involves a large number of persons, all departments being closely interconnected.
”
DEPLOYMENT OF STEEL ENVELOPE
GRAPHICS & COMMUNICATION 85
STEEL ENVELOPE is a book unique of its kind presenting ArcelorMittal’s façade offer for the construction market. I was in charge of coordinating its deployment all over Europe towards architects and engineering office. 200 persons were directly or indirectly involved in this project. I had to secure the follow up of the construction projects and the interface with the COILCOATING LINES
PROMOTION SUPPORTS
GRAPHICS & COMMUNICATION 86
BUDMA CONSTRUCTION FAIR
Another part of my work included the realization of diversified PROMOTION SUPPORTS such as leaflets, roll-ups, advertisements, posters, stands for construction fair, personalized USB keys and design of the interface ‌
TECHNICAL BOOKS Steel is a technical product and its range of possibilities remains surprisingly unknown to the construction market. Therefore I was involved in the realization of numerous technical leaflets about coated steels. I am responsible of the realization of a technical book about WEATHERING STEEL.
ADVERTISEMENT CAMPAIGN
GRAPHICS & COMMUNICATION 87
contact: laurence.debary@gmail.com