Lauren Conway 186 Goza Rd. Fayetteville, GA 30215 • Laconway12@gmail.com • (706)-215-7147 Education
GEORGIA COLLEGE & STATE UNIVERSITY Bachelor of Business Administration, Marketing
Milledgeville, GA
Related Projects
Marketing Research Plan for Georgia College’s Shades of Green Initiative Integrated Marketing Communication Plan for UPS in Milledgeville, Georgia Integrated Marketing Communication Plan for Milledgeville Community Garden Association Integrated Marketing Communication Plan for WRGC 88.3FM
Work Experience
College Options Foundation
Tyrone, GA
Jan. 2012- Present
Marketing Director (Nov. 2014 – Present) Social Media Specialist (Jan. 2012 – Oct. 2014) • Manage social media strategies – increased awareness and engagement by over 75% • Analyze monthly reports on effectiveness of online campaigns in an effort to maximize results • Design and create print and online marketing materials/advertisements for over 20,000 contacts • Manage a team of 8 volunteers for large events • Plan, execute and lead evening programs for large events • Manage website development, design and maintenance • Manage SEO and SEM campaigns
Sodexo
Milledgeville, GA
Aug. 2011 – July 2012
Student Promotions Coordinator • Created a social media presence and managed content • Planned and executed events to increase student dining plan sales by 15% • Created and designed print and online marketing materials and advertisements • Collaborated with the on campus marketing manager for campus wide events
Milledgeville Chamber of Commerce Milledgeville, GA
Aug. 2011 – July 2012
Office Manager (May 2012 – July 2012) Volunteer (Aug. 2011 – May 2012) • Designed email campaigns and monthly newsletters • Assisted visitors and business leaders with information and questions • Assisted with executing the yearly Gala fundraiser and other events
Milledgeville Country Club
Milledgeville, GA
Dec. 2010 – May 2011
Event Planning and Marketing Intern • Planned and executed the 2011 Lake Country Bridal Show, community/member events and fundraisers • Created monthly member newsletters and event advertising materials • Assisted with day to day office tasks • Scheduled and managed wait staff for events
Skills
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Microsoft Office
iMovie
Print Media Marketing
Web Development
SEO/SEM/SMM
Communication