BUSINESS PROPOSAL
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TABLE OF CONTENTS Executive Summary.........................4 Meet The Team................................6 Company Description.....................8 Research Market Analysis..........................10 Market Research........................11 Planning Marketing Plan...........................12 Sales Plan ....................................13 Services Offered...............................14 Workflow and Team ........................16 Floor plan..........................................18 Why Invest in REWORK?...................20 Estimates and Costs Cashflow Projection...................22 Profit and Loss.............................23 Balance.......................................23 Budgeted Hourly Rate...............24 Budgeted Hourly Rate (cont)...26 Terms and Conditions......................28 Sources and Citations......................30
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EXECUTIVE SUMMARY
WE
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Mission
Creating full branding packages that help small to mid-size businesses that will expand our clients reach and increase their revenue.
Vision
Developing authentic brand identities for our clients through creative visuals and compelling content
Target Audience
Small to mid-size businesses in the Houston area looking to expand their outreach
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MEET THE TEAM
“
We work together at REWORK because we share a common passion for innovation and design. 6 rework booklet WIP 3.indd 6
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Lauren
Tami
Lauren Easton Chief Executive Officer Chief Marketing Officer
Tami Vu Chief Content Officer B.S. Digital Media
B.A. Corporate Communications
B.S. Digital Media
CEO CMO
Lauren is the woman of many hats! Fueled by her desire to create, she launched Rework in 2019 to help others achieve their branding dreams.
CCO
Lorena
Angela
Lorena Barcenas Chief Content Officer
DP
Tami makes things pop! After moving to Houston in 2012, Tami quickly fell in love with the city. In her free time, she likes to go on walks with her dog - Waffles.
B.S. Digital Media
Angela Vazquez Chief Financial Officer B.S. Digital Media
Lorena gets all the best angles, she directs and films marketing campaigns to capture a company’s creative vision. In her spare time she enjoys volunteering for the free t-shirts.
Angela keeps the money rolling in. She manages the company’s finances, assesses financial risks and is responsible for the financial reporting.
CFO
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REWORK connects companies to their target audience and giving smaller businesses the tools they need to succeed. We provide personal consultations and custom packages that meet our clients’ exact needs.
!
WHAT WE DO
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We provide a custom-tailored full branding package to fit the needs of our clients. These services include: • Marketing Strategies to boost sales • Branded content (logos, graphics, social media, and graphics.) • Promotional Videos/Photography
COMPANY DESCRIPTION 8
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WHY US
Our team is diverse in not only ethnicity, but also skill-set, specializations, and ideas. We hire people from different backgrounds so our ideas are never stale. REWORK celebrates differences and work with clients that also want to stand out in the market.
Diverse Team = Diverse Ideas
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MARKET ANALYSIS I N
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BRANDED MARKETING
$628.6 B I N D U S T RY 20% to
50%
Businesses dedicate 20% -to almost- 50% of their revenue to marketing. *From Plunkett Research
Strong branding was found to increase revenue by 23% on average. *From Vital Design
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WHAT IS THE COMPETITION DOING?
There’s an increased focus on improving customer experience through personalized content, high quality video content, and providing a seamless customer experience through right-time marketing.*
WHY IS IT WORKING FOR THEM?
Consumers are looking for a more personalized and authentic experience now. It takes more to cut through the noise in marketing.*
WHAT DO WE DO BETTER?
REWORK offers diverse teams with diverse ideas, our location allows for face to face personal connections with local Houston businesses, and we handle a wide range of clients across many different industries.
*Research from Twitter Business
*Research from Twitter Business
MARKET RESEARCH 11 rework booklet WIP 3.indd 11
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MARKETING PLAN
Each executive member in REWORK is a skilled digital media strategist. Together we will use our combined skills to market our business. These marketing tactics will include: • Social Media Strategy • Variable Data Printed (VDP) Mailers sent to local businesses in the area • Attending local events and seminars to establish face-to-face connections with members of the community Our Chief Executive Officer, will work with her Senior Marketing Director to execute these tactics.
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SALES PLAN
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Rework’s pricing structure is broken down into three tiers. Our clients will be charged based on the number of hours each production department spent working on the branding package. The price markups are to be as followed: 15% for Tier 1, 20% for Tier 2 package, 35% for Tier 3. Our Chief Financial Officer and sales director will reach out to potential clients that have been identified by Rework’s Marketing department. Our sales team will work to create business relationships with clients in order to bring them in for a consultation. During a consultation the customer’s needs are fully determined. After this stage, each department head works to craft a plan that will solve our clients issues. Next, during a client meeting every services in the customized branding package is discussed and reviewed. The client will make any necessary changes or suggestions. Our sales team will then draft a contract that is sent to our client for approval. Once approved, the contract legally binds the client to the prices outlined in the customer quote.
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SERVICES OFFERED TIER 3 TIER 2
Tier 2 branding packages are for projects that are more involved. This package is ideal for businesses that are launching a new campaign.
TIER 1
Tier 3 branding packages are for businesses who need a complete re-brand. All senior content creators will work to construct our client’s brand. *There is a price markup of 35%.
*There is a price markup of 20%.
PRICING STRUCTURE *Prices subject to change
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REWORK provides a full branded package that is customized to fit the needs of our client. This package will include services such as: • Social Media Graphics and Strategy • Variable Data Printed (VDP) branded content • Social Media Marketing Campaign Strategy • Promotional videography and photography Prices are determined based on the number of hours that a project is expected to take. These calculations are completed by our Chief Financial Offer and Sales Director. Price mark-ups for the complexity of projects are not disclosed to our client. These prices will be explained during our sales consultation meeting.
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WORKFLOW and TEAM
Consoltation
Client Meeting
Contract
Review
Planning & Scheduling
Quote
Research & Detailed Analytics
Create Mockups
Present
Feedback
Billing
Delivery
Finalized Package
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CEO $54,000
CMO
CFO
$48,000
$48,000
SENIOR MARKETING DIRECTOR $42,000
SALES DIRECTOR $42,000
SENIOR CONTENT C R E AT O R S $42,000 SENIOR CONTENT C R E AT O R S $42,000 SENIOR CONTENT C R E AT O R S $42,000
CCO
DP
$48,000
$48,000
JUNIOR CONTENT C R E AT O R S $38,000 JUNIOR CONTENT C R E AT O R S $38,000 JUNIOR CONTENT C R E AT O R S $38,000
RECEPTIONIST $38,000
EDITOR $42,000
SENIOR EDITOR $42,000
FILM SPECIALIST $42,000
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ADDRESS
Suite 300 5050 Westheimer Rd Houston, TX 77056
Measurements Total Area: 3,254 sqft Front Office: 344 sqft Creative Hub: 977 sqft Group Hub 1 / Conference Room 1: 342 sqft Group Hub 2 / Conference Room 2: 279 sqft DP Office: 169 sqft CFO Office: 167 sqft CCO Office: 172 sqft CEO/CMO Office: 265 sqft Break Room: 229 sqft 18 rework booklet WIP 3.indd 18
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Creative Hub
Break room
FLOOR PLAN 19 rework booklet WIP 3.indd 19
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INDUSTRY SPECIALISTS
Our team is comprised of people have earned industry specific degrees in their field. Across the board we have specialists in: • eMedia, • Production Graphics • eCommerce • Print
TEXAS
HOUSTON
!
BASED
REWORK is a Texas-based business with leadership that consists of Houston natives so we understand the market and care about investing in local businesses.
INVESTMENT GOLDMINE
Every business needs marketing materials to promote their services. Invest in REWORK and cut out the middle man! When our clients thrive, so do your profits.
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WHY INVEST IN REWORK? 20
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SUPPORT WOMEN IN TECH Technology is the only STEM field where the participation of women has decreased in the past 20 years. Studies support that lack of gender diversity in the workplace can lead to a decrease in both performance and profit. A report from McKinsey, a management consulting firm, found that companies in the top quartile for gender diversity were 15% more likely to have higher financial returns than national industry medians. Research from the American Sociological Review also found that increased gender diversity was associated with higher sales and more customers for companies (St. Paul, 2019). Supporting women in technology is vital to the success of the industry! *Research from Concordia University
Our company was founded by women. 100% of our leadership positions are women.
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CASH FLOW PROJECTION
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PROFIT AND LOSS
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BALANCE
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BUDGETED HOURLY RATES
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S Admin BHR Sheet
Content BHR Sheet
Marketing BHR Sheet
Video BHR Sheet
Scan QR code to access each BHR 25 rework booklet WIP 3.indd 25
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BUDGETED HOURLY RATES
(continued)
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TERMS AND CONDITIONS
1.0 Services Rendered
4.2 CLIENT AGREEMENT TO PAY You agree to pay our initial (1st) invoice upon receipt which will act as a deposit for the project. Every invoice after that will have 14 day payment terms. In the event payment is not made within 14 days, REWORK will charge a late payment fee of 1% per month on any overdue and unpaid balance not in dispute, to cover the manpower, interest, and other costs REWORK pays for carrying overdue invoices from Client. In addition, REWORK reserves the right to stop work until payment is received.
1.1 STRATEGY & DESIGN We’ll deliver a branding strategy and design a new logo. After the strategy and design is approved we’ll deliver a branding guidelines document. You’ll have two or more weekly opportunities to review our work and provide feedback. If, at any stage, you’re not happy with the direction our work is taking, you will pay us in full for everything we’ve produced up to that point and then cancel this contract.
4.3 COLLECTION COSTS In the event that we incur legal fees, costs and disbursements in an effort to collect our invoices, in addition to interest on the unpaid balance, you agree to reimburse us for these expenses.
1.2 ERRORS We can’t guarantee that our work will be error-free (we’re human!) so we can’t be liable to you or any third-party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them.
5.0 Cancellation of Plans
2.0 Mutual Cooperation
We agree to use our best efforts to fulfill and exceed your expectations on the deliverables listed above. You agree to aid us in doing so by making available to us needed information pertaining to your website and to cooperate with us in expediting the work.
You have the right to modify, reject, cancel or stop any and all plans or work in process. However, you agree to reimburse us for all costs and expenses we incurred prior to your change in instructions, and which relate to non-cancelable commitments, and to defend, indemnify and hold us harmless for any liability relating to such action. We agree to use our best efforts to minimize such costs and expenses.
3.0 Charges for Services Performed
6.0 Responsibilities of REWORK and Client
Requests above and beyond those listed in the budget may be considered out-of-scope and an amendment to the budget will be recommended.
6.1 REWORK’S RESPONSIBILITY FOR RELEASES We shall obtain releases, licenses, permits or other authorization to use testimonials, copyrighted materials, photographs, art work or any other property or rights belonging to third parties obtained by us for use in performing services for you (If applicable).
4.0 Terms of Payment 4.1 BILLING SCHEDULE We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. We’re also sure you’ll want to maintain a positive working relationship and keep the project moving forward, so you agree to stick tight to the following payment schedule. The total budget for this project: {as agreed} Our payment terms for branding and website projects are fifty (50) percent deposit and fifty (50) percent due upon the completion of the project. For projects with multiple phases the same payment terms will apply to each phase. This means that phase one (1) would require a deposit and balance as would phase two (2) and so on. REWORK will invoice Client at the time of the signed contract agreement which will act as the deposit. The remaining balances will be billed at the conclusion of each phase. Any balances are due within 14 business days. Client will supply REWORK with all necessary purchase order numbers and other internal information required for invoice processing before the close of the month of work (if applicable). Any additional costs (such as external supplier editing fees) will be invoiced monthly and are due within 14 days.
6.2 CLIENT RESPONSIBILITY FOR RELEASES You guarantee that all elements of text, images, or other artwork you provide are either owned by your good selves, or that you have permission to use them. Then when your final payment has cleared, copyright will be automatically assigned as follows: You’ll own the visual elements that we create for this project. We’ll give you source files and finished files and you should keep them somewhere safe as we’re not required to keep a copy. You own all elements of text, images and data you provided, unless someone else owns them.We’ll own the unique combination of these elements that constitutes a complete design and we’ll license that to you, exclusively and in perpetuity for this project only, unless we agree otherwise. We can provide a separate estimate for that. 6.3 CLIENT RESPONSIBILITY FOR ACCURACY You shall be responsible for the accuracy, completeness and propriety of information concerning your products and services which you furnish to us verbally or in writing in connection with the performance of this Agreement.
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S 7.0 Confidentiality
REWORK acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by REWORK on behalf of Client or disclosed by Client to REWORK.
8.0 Term and Termination 8.1 PERIOD OF AGREEMENT AND NOTICE OF TERMINATION This Agreement shall become effective as of date signed and shall continue until terminated by either party upon not less than 60 days’ notice in writing given by either party to the other. 8.2 TERMINATION FOR CAUSE Either party to this Agreement may terminate the Agreement if the other party defaults in the performance of any of its material duties and obligations and the default is not cured within thirty (30) days of the receipt of notice of said default, or if the default is not reasonably curable within said period of time, unless the defaulting party commences cure within said period of time and diligently proceeds to cure the default. In addition, either party may immediately terminate this Agreement by giving written notice to the other party if the other party is insolvent or has a petition brought by or against it under the insolvency laws of any jurisdiction, if the other party makes an assignment for the benefit of creditors, if a trustee, or similar agent is appointed with respect to any property or business of the other party, or in the case of the Client, if the Client materially breaches its obligations to make payment pursuant to this Agreement. 8.3 PAYMENT FOR NON-CANCELABLE MATERIALS Any non-cancelable materials, services, etc., we have properly committed ourselves to purchase for your account, (either specifically or as part of a plan such as modules, photography and/or external services) shall be paid for by you, in accordance with the provisions of this Agreement. We agree to use our best efforts to minimize such liabilities immediately upon written notification from you. We will provide written proof, upon request of the Client, that any such materials and services, are non cancelable. In the instance of termination of this Agreement prior to the completion of the Term, REWORK reserves the right to charge the Client 50 (fifty) percent of the Payment due payable for the remaining duration of the Term.
8.5 TRANSFER OF MATERIALS Upon termination of this agreement, provided that there is no outstanding indebtedness then owing by Client to REWORK, REWORK shall transfer, assign and make available to Client all property and materials in its possession or control belonging to Client. Client agrees to pay for all costs associated with the transfer of materials.
9.0 General Provisions 9.1 GOVERNING LAW This Agreement shall be governed and construed in accordance with the laws of Houston, Texas, United States 9.2 REPRESENTATIONS AND WARRANTIES The parties each individually represent and warrant that each has full power and authority to enter into this Agreement and to perform all of their obligations hereunder without violating the legal or equitable rights of any third party. 9.3 ENTIRE AGREEMENT Except as otherwise set forth or referred to in this Agreement, this Agreement constitutes the sole and entire Agreement and understanding between the parties hereto as to the subject matter hereof, and supersedes all prior discussions, agreements and understandings of every kind and nature between them as to such subject matter. If any provision of this Agreement is held to be illegal, invalid, or unenforceable under any present or future law, then that provision will be fully severable. In such instance, this Agreement will be construed and enforced as if the illegal, invalid, or unenforceable provision had never comprised a part of this Agreement, and the remaining provisions of this Agreement will remain in full force and effect.
8.4 MATERIALS UNPAID FOR If upon termination there exist any materials furnished by us or any services performed by us for which you have not paid us in full, until such time as you have paid us in full you agree not to use any such materials, in whole or in part, or the product of such services.
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SOURCES AND CITATIONS
BrandBuddah. (2019, August 12). 20 Jaw-Dropping Stats on Branding You Should Know for 2019 (UPDATED). Retrieved from https://brandbuddha.com/branding- stats/. DiCesare, M. (2019, October 8). What Percent of Revenue Do Publicly Traded Companies Spend on Marketing and Sales? [UPDATED for 2020] [Infographic]. Retrieved from https://vtldesign.com/digital-marketing/content- marketing-strategy/percent-of-revenue-spent-on- marketing-sales/. Industry Statistics, Advertising & Branding Industry Statistics and Market Size Overview. (2019). Retrieved from https://www.plunkettresearch.com/statistics/Industry- Statistics-Advertising-Branding-Industry-Statistics-and- Market-Size-Overview/. Newman, D. (2016). The top 10 trends driving marketing in 2017. Retrieved from https://business.twitter.com/en/ blog/trends-driving-marketing-2017.html. St. Paul, C. U. (2019, March 27). The need for women in technology. Retrieved from https://venturebeat. com/2019/03/27/the-need-for-women-in-technology/. 30 rework booklet WIP 3.indd 30
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Scan QR code to access list of links
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Thank You!
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