contents the sour lemon bee’s elixir where’s finn? barrel of kitties leonardi’s nursery climate change sunburst crystal gypsy
the sour lemon branding | print CHALLENGE The Sour Lemon is a cocktail bar that serves handcrafted drinks and farm to table food, and that is themed around the local citrus of Florida, where the bar is located. It’s drinks and atmosphere are inspired from the 1920-40s era.
GOALS
The goals were to create a logo that embodies the hip and vintage atmosphere of the bar and to design a menu that is engaging to the customer, enticing them to come back again and again. To create a cohesive brand presence with merchandise and a website.
SOLUTION The playful pattern and bright yellow give the brand a fun feel so as not to look too dated. The combination of an older styled serif font with a fun script in the logo brings together vintage and modern, making it popular to the current hipster culture. The merchandise and take-aways, like the shirts and matchbooks, will help spread the brand drawing in repeat and new customers.
bee’s elixir package design | branding OVERVIEW Bee’s Elixir is a local apiary and honey producer based in north Florida. Inspired by the many uses honey has, including medicinal,the product is named Bee's Elixir. They offer different flavored infused honey too, which along with the brand theme makes them unique.
CHALLENGE To design an interesting and intriguing brand and package design to make Bee’s stand out from the other honey brands on the shelf next to it. The packaging will be vintage inspired, with a homemade, apothecary feel. It will also have a homemade feel, suggesting how the product came straight from the farm to the consmer’s table.
SOLUTION The bee in the logo relates directly to the product and can also be used as a stand-alone icon. It also shows how the honey is organic and natural by showing it’s source. The honeycomb and paper texture have a very tactile appeal showing that this is a handmade product. The bottles are inspired by vintage apothecary jars which the brand is themed after, especially with the name ‘Elixir’. The website is a simple landing page introducing the brand and product.
Health benefits of lavender include its ability to relieve stress, improve mood, promote restful sleep, reduce inflammation, and soothe stomach bloating.
lavender HONEY
NET WT. 8 OZ. (237 ML)
Honey contains a variety of vitamins and minerals and their quantity depends on the type of flowers it’s made from. Commonly, honey contains Vitamin C, Calcium and Iron.
Health benefits of lavender include its ability to relieve stress, improve mood, promote restful sleep, reduce inflammation, and soothe stomach bloating.
original HONEY
NET WT. 8 OZ. (237 ML)
Cinnamon helps strengthen the immune and digestive systems and is used as a tool to help with weight loss. Honey contains a variety of vitamins and minerals and their quantity depends on the type of flowers it’s made from. Commonly, honey contains Vitamin C, Calcium and Iron.
cinnamon HONEY
original
NET WT. 8 OZ. (237 ML)
HONEY
NET WT. 8 OZ. (237 ML)
lavender HONEY
NET WT. 8 OZ. (237 ML)
Health benefits of lavender include its ability to relieve stress, improve mood, promote restful sleep, reduce inflammation, and soothe stomach bloating.
lavender HONEY
NET WT. 8 OZ. (237 ML)
Cinnamon helps strengthen the immune and digestive systems and is used as a tool to help with weight loss.
cinnamon HONEY
NET WT. 8 OZ. (237 ML)
Cinnamon helps strengthen the immune and digestive systems and is used as a tool to help with weight loss.
cinnamon HONEY
NET WT. 8 OZ. (237 ML)
Nutrition Facts Serving Size 1 Tbsp (21g) Servings Per Container 22 Amount Per Serving
Calories 60
is family owned and has been making honey in St. Augustine, Fl since 1972. Bee’s makes natural honeys in many different flavors by infusing them with herbs and spices, creating unique and complex combinations.
You'll want to eat it by the spoonful! Use the flavored honey as an amazing spread on pancakes, toast or use in your tea to add a fun burst of flavor. It’s also great on ice cream.
Total Fat 0g Sodium 0mg
% Daily Value*
Total Carbohydrate 17g Sugars 16g
0% 0%
6%
Protein 0g
*Percent Daily Values are based on a 2,000 calorie diet.
INFUSED HONEY
cinnamon lavender original NET WT. 3 JARS 8 OZ. EA. (237 ML)
For centuries, honey has been used to treat all sorts of ailments. It can be applied topically to heal wounds and rashes, or it can be taken internally to treat infections and address other health concerns. It promotes body and digestive health, is a powerful antioxidant and strengthens the immune system.
Do Not Feed Honey To Infants Under One Year Contains no additives, preservatives, or added sugars.
BY
where’s finn? advertising | app | web design OVERVIEW Where’s Finn? is a social awareness campaign by Goldfish. The campaign's aim is to bring awareness to the ocean's biggest threat, overfishing. Overfishing is defined as catching too many fish, or fishing so much that the fish cannot sustain their population. Many species have already reached extinction due to overfishing.
CHALLENGE The goal is to create a viral campaign that will instill a sense of urgency around this issue. This is an urgent global issure, the target audience is between the ages of 15 and 65. Another goal will be to keep with the family-friendly feeling that Goldfish already embodies.
SOLUTION The solution will include a flat illustration style that is still family-friendly, attractive to kids, and simple and easy to understand by the general public. The mobile app was designed to be fun and informative to kids and their parentsx, including a game and information about the campaign. The ads are interactive with two pages that, while not only telling the viewer about the issue, allows them to see a representation of it first hand. The website is very simple with a visually attractive infographic and a petition for people to sign to help fight the issue, as well as links to the Facebook page and app to keep the campaign circulating.
COLLABORATION This is a group project with Tori Ray was the Creative Director, designing the campaign logo, I was the Art Director, designing the ads, website, and app, Colton Jacob Hinman was the Account Executive designing the infographic and illustrating the fish, and Danny Davis was the Copywriter.
Help save Finn by moving him around with the touch of your finger and try to avoid the hooks that drop down, threatening to take him from his ocean home.
laurenehlers.com/goldfish/wheresfinn.html
Barrel of Kitties
barrel of kitties packaging | branding OVERVIEW The purr-fect toy for any cat lover, crazy or not! Barrel of Kitties is a special edition of the classic game Barrel of Monkeys. This new vintage styled toy is a gag gift for adults, themed around the comical idea of the crazy cat lady character.
CHALLENGE To create packaging and graphics that turn a classic children’s toy into one attractive for an adult audience, and to utilize a retro style with a sarcastic voice that will be more appealing to a more mature sudience. The new retro design will make Barrel of Kitties a fun collectible as well as a fun gag gift.
SOLUTION The design and illustration is inspired by 1950s illustration styles of Jim Flora, giving the package it’s quirky nature and making it relatable to an older audience. The pattern and texture help add to the retro look and feel. The cat form along the top of the packaging makes it very obvious what the toy is about but still inviting the consumer to pick it up and explore it more. The tail of the cat also serves as a hang tab, but the toy will mostly be displayed on a shelf.
leonardi’s nursery web design | branding OVERVIEW Leonardi's is a nursery in Saint Augustine, FL, providing local and exotic plants, accessories, and landscaping services. The main part of this project is a website redesign because the old one is very outdated and has minimal information. This also includes a logo redesign.
CHALLENGE The goals were to create a visually appealing, and modern styled website and logo that would help draw in more customers, as well as creating branded pieces that will help make repeat customers and create a stronger brand presence.
SOLUTION The logo uses a simple lines and bold sans serif typeface with a hint of the nature of the business by the accenting leaves. The line work used on the website, bag, and business card is inspired by the colorful Spanish-style pottery the nursery is known for, but is simple enough so as not to over power the logo. The website uses very simple and bold sans serif fonts that are easy to read and navigate, and are also straight to the point. It also has additional feature pages to entice people to come back, to the website and also to the store.
laurenehlers.com/leonardis/index.html
climate change illustration OVERVIEW Climate Change is a classic Rhythm and Blues band that was formed in the 1940’s. They were one of the first Rhythm and Blues bands. The band consists of five members, the lead singer being Lady Ruth Turner, whose idol was Billie Holiday, from whom she drew a lot of inspiration from. This album is a re-release of a best hits vinyl album from 70 years ago.
CHALLENGE The goals of this design will be to create an album cover that is reminiscent of 1940’s and captures the personality of the band but also has a fun modern vibe to attract new fans. The target audience includes older people who enjoy classic R&B and Jazz music. It will also include new younger listeners like hipsters who enjoy vintage culture.
SOLUTION The final illustration shows the lead singer’s face bursting out of an iceberg, relating to the band’s strong exploding style and also how they broke out into the music scene as one of the first R&B bands. The colors are part of a complimentary color scheme, reflecting off each other and popping off the paper. The inner sleeve is semi-transparent like ice, allowing the record to be partially visible. The poster is a collectible piece of album art for old and new fans.
sunburst crystal identity | package design OVERVIEW
Sunburst Crystal is a jewelry store in downtown St. Augustne, Fl and has been in business since 1979. They have two locations on the main shopping strip of St. George street. They are unique as the only Swarovski dealer in the area and the main product focus of the store is crystal, both natural and man-made, but they also sell fashion and gemstone jewelry.
CHALLENGE The design goals are to create a brand that can be easily understood by our wide variety of old and new customers. They don’t have a cohesive brand identity and no logo, so one of the main goals of this design is o create a unifying identity. The new identity will be sleek and modern, getting rid of the outdated styles of the current signage. The logo will show clearly to new and old customers what they can expect to find inside. It must embody the elegant yet fun atmosphere of the store and its products.
SOLUTION The main logo image contains the classic sun pictogram that the store had used before, and in the middle contains the shape of a chaton cut crystal. The oustide sun shape is also used as a cut pattern on crystal jewelry just like the inside shape. The crisp lines and colors give the logo a modern feel. The blue is in reference to Swarovski, which is the main source of Sunburst Crystal’s crystal products. The yellow and gold are split complimenaries of the blue used and also correspond with the sun imagery.
laurenehlers.com/sunburstcrystal/index.html
gypsy branding | print CHALLENGE Gypsy is a bohemian style clothing company that began in 1972, amid the popular hippie culture of the day. Gypsy specializes in denim, mostly jeans but also shorts and skirts. They use all natural dyes and fabrics and are made in the United States. Gypsy embraces the vintage side of the bohemian lifestyle with a modern twist.
GOALS To create a logo that embraces the look of the vintage bohemian lifestyle but with a modern twist to appeal to young adults. To create a brand manual showing the blend between vintage and modern that the brand embodies, as well as other pieces of branding including clothing tags, advertisement, and website, that embraces Gypsy’s personality.
SOLUTION The main font for the logo, Carrington, has a vintage and elegant feel. The second typeface, Quicksand, is a simple and modern sans serif to compliment the more detailed Carrington. As a brand, Gypsy is all about embracing your inner free spirit so the images throughout the manual show that, as does the magazine advertisement. The magaine ads focus on the approved imagery that can be used with the brand and on the wanderlust feeling that Gypsy loves to inpsire.