Computer Uses For Managers Eric B. Bailey Tech Review #1 Melissa Bencomo
Apple has long been on a tear in the tech market. I mean, come on, the iPod, MacBook, and Jesus, anything with that tiny apple with a bite taken out seems to fly off the shelves faster than the current Jonas Brothers record.
This bite is not just an advertising ploy, but a metaphor as well. Daniel Lyons of Newsweek poignantly displays that Apple has become a competitive force squeezing parasitical companies for profit, regardless of their own innovative idea, and their implementation. But, before we denounce—in my opinion—Lyons pithy attempt to quantify the far-reaching scope of Apple’s tech prominence we must first agree. First of all, Lyons elucidates with researched clarity that the small company Vudu, snapped up some of Apple’s clout by offering a box that consumers could attach to their television in order to rent and buy movies. Not bad, huh? A simple box conflated with few mouse clicks and four bucks, and voila, you and your lover are quipping over Quentin Tarantino’s Reservoir Dogs over a bottle of cheap Procecco. The modern definition of technology; utility and willingness combine for ease of use. Hot damn. What was Apple to do? Sit on their laurels and sheepishly mutter, “ Shit, I suppose Vudu worked us over on the movie thing.” I think not. They fought back, revamped their TV box and quickly snatched up the temporary market share Vudu had obtained. Now Apple sells or rents 50,000 movies a day. But why? Well, in a word; recognition. That apple with a removed bite represents Apple’s seductive execution in technology and one may call it the very reason all of us are proverbial Eves in the tech garden of Eden. You simply can’t resist the brand or its products.
Lyons goes on to state that Apple takes a bite out of companies that create products for their products. Calm down, I know I said product twice. But the fact of the matter is, Apple innovates, and creates and decides what occurs within the industry, and everyone else has no choice but to copy or latch on. Lyons’ ecosystems be damned, Apple isn’t an ecosystem, it’s a world.