Pricing Strategies Premium Pricing
Use a high price where there is uniqueness about the product or service. This approach is used where a substantial competitive advantage exists. Such high prices are derived from the integrity of the garment and its classic design aesthetic that allow it to transcend time and trends. Reasoning
Garments will be sold at the suggested retail price of the manufacturer/designer. We anticipate these prices to be of a premium pricing standard based on the quality and limited availability of the merchandise. Customers will justify paying premium prices because they are receiving quality merchandise in high demand with very little availability. We will contract with American designers such as Pendelton, C.C. Filson, Yuketan Footwear, and Alden Footwear to create one of a kind garments and accessories solely available at This Land.