SWOTANALYSIS This Land 2426 W. Haddon Chicago, IL 60622 Internal
External
Strengths: • Diverse range of quality products • Friendly/knowledgeable, male sales staff • User-friendly online store • Located in bustling city of Chicago • Spaceis utilized to the fullest without looking cluttered • JIT inventory strategy cuts carrying costs • Gift Cert. available • Competitive prices • Merchandise changesseasonally • Online wishlist program • Local beer handles on tap in store • Comfortable, cool shopping environment for men • Classic selection
Opportunities: • Strategic Alliance: Local kegs on tap in store. Link up with brewery events • Advertising through neighborhood specific publications • Neighborhood is growing at a rapid rate • Male discretionary income spent on clothing is rising • Huge trend in American made goods • Opening more locations in other cities • Online businessexpands contacts and obtainable market segment
Weaknesses • Rotating merchandise • Maintaining commanding position in the competitive fashion market • Small Advertising/PR Budget • Start up costs are expensive • Necessary interior décor is hard to find • Time spent scouting interior solutions • Little start-up capital
Threats: • Chicago menswear boutiques and corporate retailers • Rent prices are rapidly increasing due to popularity of area • Rising property taxes for home owners cuts down on discretionary income • Consumers are becoming extremely price conscience • Massproduced garments produced in sweatshop environments offered at lower costs • Current economic climate