Target Market

Target Market This Land’s target market will be Chicago-based males aged 25 to 55 with an income of $50,000 per year and above. With higherpriced clothing, it will be necessary to target individuals with superfluous income who take pride in their appearance and value well-made clothing. The benefits of patronizing This Land will be the obtainment of high-quality clothing and a greater appreciation for durability, functionality and aesthetics. This appreciation will open a world of products designed to last the tests of time and the rigors of man. Considering psychographics, this plan has made clear the targeted individuals will value the education provided by This Land and will be introduced to a new approach of clothing. With This Land being the sole leader in work wear inspired clothing in Chicago, patrons will have no choice but to return and continue to refine and bolster their personal aesthetic.