Lauren Rios Portfolio
Overview Hi! My name is Lauren Rios, and I am a public relations and communications professional with six years of experience. Throughout my career I have worked with a wide variety of clients in agencies throughout Southern California and Dallas, Texas. My experience includes working with clients in the CPG food and beverage space, health and wellness, hospitality, travel, fashion, beauty and lifestyle industries, and higher education. No matter what brand I have worked on, my bottom line is simple – I am here to increase my client’s brand awareness, make them known to their target audience and get the buzz going. Through my career I have executed successful PR and marketing campaigns from start to finish, and have come up with forward thinking ideas to keep my clients top of mind. With great oral and written communication skills, I have helped my clients receive awards as top leaders in their respective industries and have created excellent collateral including fact sheets, press kits, brand materials, on – trend pitches and press releases to clearly communicate my client’s brand voice with its audience. I have acted as the lead event planner for my clients and have executed fantastic events from start to finish. With my hands in the entire planning process, no detail is missed. From designing the menu, decorations, activities and details all the way down to the type of napkins, I pride myself on two things: ensuring my client is happy and the guests will remember the event long after it’s over. I have come up with unique ideas to drive high attendance, and focus on the details to ensure a smooth event and it is truly one of my favorite parts of my job. I have managed social media including community management responding to all comments and direct messages, content creation, Facebook and Instagram ads resulting in high engagement, likes and follows across both platforms. I have played a key role in the social media presence for my clients giving direction on brand aesthetic for a variety of social platforms and provided insight and photo content when needed. Additionally, I have sought out like minded brands for my clients to collaborate with to do social media giveaways resulting in over a thousand followers and hundreds of likes and comments on my client’s pages. Working in a mid/senior level role, I have managed junior staff and provided ongoing mentorship. Through weekly check ins, best practices, sharing media successes and task management, I have helped the staff I manage go on to be promoted and continue thriving in a PR/communications role. Passionate about story-telling, communication and people, I help a brand increase their awareness
Writing Samples: Press Releases Angelic(Bakehouse(Debuts(Sprouted(7(Whole(Grain( Veggies(Wraps( ! PROBAR!Launches!New!live™!Probiotic!Nutrition!Bars! !
CUDAHY,(Wis.
! PROBAR live
units)!of!probiotics
10!grams!of!plant?based!protein zero!added!sugar
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Peanut!Butter
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Peanut!Butter!Chocolate!Chip!
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Coconut!Cashew!
one!billion!CFUs!(colony!forming!
Social Media Photography + Content Samples
Press Placement Samples
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Thank you!