PORTFOLIO
identity typography print web environmental UX
understated adaptive advocate
PORTFOLIO
LaurenTodd.net ltodd318@yahoo.com
identity typography print web environmental UX
UNDERSTATED
I design in a way that is understated and enhances the message in a beautiful and subtle way.
CONTENTS
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1: JUSTICE & AFFINITY FOR WILD SHARKS
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2: STREET ART
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3: FAITHFUL FRIENDS
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4: THE COLOR ORANGE
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5: KARL BLOSSFELDT: NATURE AS ART
Identity developed through insights, audience, a visual system, and personal understanding.
2015
JUSTICE & AFFINITY FOR WILD SHARKS
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identity UX environmental typography print web
Over 100 million sharks are killed each year due to finning, fishing, culling, and fear. As a solution, this project advocates conservation and education so sharks and humans can coexist peacefully. The number of shark attacks spiked in 2015 because there was an increase of interaction between humans and these large predators.
With that thought in mind, I wanted to find ways to reduce dangerous interaction while promoting safe interaction due to a deeper understanding of these misperceived animals. To achieve this, I conceptualized designs that were poignant, captivating, and revealing.
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MOST POPULAR
News Can World’s Biggest Shark Help Humans? Home
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ATLANTA—Whale sharks have caught the attention of medical researchers…
Video Great White Rescue Falls Short Home
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CAPE COD—Dozens of holiday beach-goers formed a bucket brigade to try to save a mammoth great white shark that beached itself…
Games JAWS: The Trivia Home
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Are you a Captain Quint expert, or just a die-hard Spielberg fan? Help Bruce the Shark get to Chief Brody before time runs out by testing your knowlege and answering correctly.
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MARY LEE
7977-31881
Great White
Carcharodon Carcharias
Mature Female | 16 ft. (4.9 meters) | 3456 lbs. Activity: Date Tagged: 9/17/2012, Cape Cod, MA Most Recent Ping: 11/11/2015 4:30 PM 24 Hours Travel: 1.451 miles 72 Hours Travel: 25.403 miles Total Travel: 24976.544 miles
Recent Pings
Less than 30 days
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Details: Perhaps one of the most famous white sharks, Mary Lee is a frequent traveler of the United States Atlantic coast and even has her own Twitter account. She was named for researcher Chris Fischer’s mother because he truly believes she is the most historic and legendary fish he has ever encountered.
More than 30 days
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All Tagged Sharks
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All Genders Home
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All Tagged Sharks
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SPONSOR 100% of all proceeds go to shark conservation and research.
Silver Sponsorship Species
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$400
Sharks Available
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Details: • DIVE with your shark
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• Receive alerts
• Name your shark
• Photos and video
• Your choice of all available sharks
• Souvenirs
• Track your shark
Blue Sponsorship Species
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$100
Sharks Available
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Details: • Name your shark
• Receive alerts
• Your choice of all available sharks
• Photos and video
• Track your shark
• Souvenirs
Show the love. Sponsor A Shark. White Sponsorship
Choose your shark. Name your shark. Track your shark. Dive with your shark.
Species
The ultimate experience… sponsor your very own shark. Choose from an extensive list of tagged sharks and make your pick based on favorite species, age, gender, or even frequently visited locations.
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$25
Sharks Available
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Details:
100% of all proceeds go to shark conservation and research.
• Track your shark
• Photos and video
• Receive alerts
• Souvenirs
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Justice & Affinity for Wild Sharks | 15
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The official site for sponsors
Great White sponsorship dive in Guadalupe
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© 2015 JAWS
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Carl photographed off the coast of Georgia (8/23/15)
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As top of the food chain, sharks keep animal populations in check, but they also help to keep our ocean clean and are an invaluable part of the cycle. Here a great white is photographed feeding on the carcass of a humpback whale.
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Carl photographed off the coast of Georgia (8/23/15)
© 2015 JAWS
An ocean without sharks is an ocean without life…
MY SHARK
How I Can Help
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How Sharks Help Me
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Resources
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Petitions
Easy ways you can help: • Do not consume or purchase shark. • Be aware, informed consumers. i
Always report, to the proper authorities, any time you witness abuse. Don’t know who to report to? Report it to us.
The great hammerhead is heavily fished for its large fins, which are extremely valuable on the Asian market as the main ingredient of shark fin soup
• Take your business elsewhere. • Speak out, and defend sharks. • Be smart when eating seafood. • Spread the enlightenment. • Keep sharks out of your cosmetics. • Develop a voice. • Make your vote count. More…
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CARL
Great Hammerhead
Sphyrna Mokorran
Mature Male | 11 ft. | 1456 lbs. Activity
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Info
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Stats
Date Tagged: 9/17/2012, Cape Cod, MA Most Recent Ping: 11/11/2015 4:30 PM
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Blue Sponsorship
24 Hours Travel: 1.451 miles 72 Hours Travel: 25.403 miles
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Total Travel: 24976.544 miles More…
By diving with your shark you are boosting local economies, providing awareness, and breaking the misperception that sharks are maneaters
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An image of Finley just before he was initially tagged
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© 2015 JAWS
MY SHARK DIVE Details
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What You’ll Need
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Links
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Reviews Often referred to as the trash can of the ocean, one of the tiger shark’s favorite meals are sea turtles
We include wetsuits, booties, masks, and weight belts. Breakfast, lunch and snacks will be served. Clothing: • Swimsuit & Towel • Warm Clothing (even in summer)
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• Hat/Cap
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On your dive, you’ll not only see your shark— you’ll enter their world, see what they see, and experience their environment and all of its captivating inhabitants
We accept all major credit cards for souvenirs, photos, equipment, and supplies.
• Camera • Sunscreen • Identification • Cash • Credit
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*We recommend guests who are prone to any kind of motion sickness use anti-nausea medication well in advance.
For more information Contact Us
FINLEY Tiger Shark
Galeocerdo Cuvier
Mature Male | 13 ft. | 1353 lbs. Activity
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The tiger shark is a species of requiem shark and the only extant member of the genus galeocerdo. Commonly known as the “Sea Tiger,” the tiger shark is a relatively large macropredator.
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Conservation Status: Near threatened Average Length: 10–13 ft. / up to 18 ft. Average Weight: 849–1,400 lb. / up to 3,360 ft.
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Distribution: Guided by warmer currents—tropical and subtropical waters throughout the world
Justice & Affinity for Wild Sharks | 17
EVENTS
EVENTS Georgia Aquarium
Today
Tap the ping symbol to experience your current location Georgia Aquarium
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ATLANTA—Join us for a night of captivation and poignancy, as we explore the mysteries of these fascinating creatures and the dangers they face…
Sharks boost local economies.
7 PM, Saturday, Nov. 14
boat rental and diving companies—are said to provide 10,000 jobs in
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29 countries. This indicates that in these places, sharks are worth more
In addition, shark tourism activities—which support businesses like
alive than dead; yet, up to 100 million sharks are killed every year.
An ocean without sharks…
What am I looking at?
Already here?
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our interactive tour
LIFE is an ocean without
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Events whale shark
Promoting conservation and educating people so sharks and humans can coexist peacefully
rhincodon typus
The whale shark is a slow-moving filter feeding shark and the largest known fish. They can grow up to 46 feet and weigh at least 30 tons.
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Whale sharks have a mouth that can be approximately 5 feet wide.
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whale shark rhincodon typus
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Typographical and layout technique highlighted through an 80-page coffee table book; includes companion website.
2015
STREET ART
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typography page layout web print UX
Street art is a form of expression that often focuses on political, cultural, and social injustice. While some embrace street art’s presence in society, many do not. Legal issues are often a ramification, so anonymity is important, except for when it crosses into a more broad, or commercial arena.
I conceptualized this book with a minimalistic approach in order to let the imagery, messages, and my own typesetting shine. Because of the length of this book and amount of images, pacing was crucial in order to create a narrative that keeps the reader engaged.
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Breathing life into a struggling brand through development of audience, insights, a visual system, identity, and a complete brand overhaul.
2017
FAITHFUL FRIENDS
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identity branding UX app design environmental
Faithful Friends is an animal shelter based in Wilmington, DE. They are a no kill shelter that provides services throughout the area to achieve this goal. They offer cheap services to pet owners who wouldn’t otherwise be able to afford it, a spay/neuter program for neighborhood strays, and of course, adoption services.
Unfortunately, due to lack of resources, Faithful Friends’ brand is nearly non-existent. In order to create an identity that would attract donors and potential adopters, I conceptualized a brand that was more inviting, opposed to a shelter. Rather than the visual of cages and sad puppies, I developed a system that was warmer and reflected companionship.
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FAITHFUL FRIENDS
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HOME News FRIEND
HOME
FINDER
PET TRACKER
News Puppy Hell: Horrors of Puppy Mills
Puppy Hell: Horrors of Puppy Mills
YOUR PET
Video
ABOUT US
Video Watch Puppies Embark on their First Day of School
Watch Puppies Embark on their First Day of School
SHOP Tips of the Week
REPORT
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Tips of the Week 5 Essential Commands to Teach Your Dog
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Well-trained but Not Well-behaved
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5 Essential Commands to Teach Your Dog
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Well-trained but Not Well-behaved
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PET TRACKER
PET TRACKER
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LOCATE PET
LOCATE PET
Report lost or stolen
Report lost or stolen
DIRECTIONS Your Pet:
Your Pet:
Murphy
French Bulldog Male/6 yrs.
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Murphy
French Bulldog Male/6 yrs.
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YOUR PET VETERINARY
TRAINING
GROOMING
SPECIALISTS
PARK FINDER
LOCAL EVENTS
PRODUCT FINDER
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FRIEND FINDER
Serena
Beagle Mix | Female | 8 Weeks Female | Puppy | 8 weeks
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APPLY NOW Serious applicants only
Location: Birth Date: Available:
Zip Code
Distance
Pet Type
Breed
Age
Sex
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Horsham, PA 2/28/2017 Immediately
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An exploration in both expressive and experimental typography crafted into a series of posters.
2016
THE COLOR ORANGE
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typography experimentation conceptualizion
Because I tend to be drawn to muted, safe colors, I wanted to really step outside of my comfort zone by choosing what I think of as one of the boldest, most vibrant colors—orange. The color orange signifies happiness, vitality, health, youth, warmth, autumn, and coincidentally for this project‌ inspiration.
With all of this in mind, and following my lead of stepping outside of my comfort zone, I chose to walk away from the computer and hand-craft all of my letter forms and really capture the essence of this color.
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An intensive practice in typesetting, pacing, and layout, materialized through a visual system and series of printed and digital books.
2015
KARL BLOSSFELDT: NATURE AS ART
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typography printed layout digital layout
Because all of the content and imagery was assigned to us, I chose to really focus on various elements of typography—alignment, hierarchy, captions, pull quotes, and the relationship between image and text.
The content wasn’t the most fascinating in the world, so this project allowed me to practice designing for something I wasn’t necessarily passionate about. It was a good exercise in using design, and good pacing, to engage the viewer. I chose sans serif type in order to add more personality and an easy transition into digital.
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THANK YOU!
© 2017 by Lauren Todd Written by: Lauren Todd Designed by: Lauren Todd Typeface used: Avenir Next Printing & binding: Blurb