Lauren Virdone
a digital portfolio.
photography retouching graphic design art direction digital marketing copywriting proofreading editing
PHOTOGRAPHy & Line Sheets & Look Books Photographed all products and people, retouched images, art directed the overall style of each line sheet and look book including color scheme, fonts, graphic design, etc. Wrote all content, including product descriptions. Created layouts using Adobe InDesign.
loren stewart spring summer 2013
GRAPHIC DESIGN Lauren Virdone for LOREN STEWART FINE JEWELRY
stud earrings
small rod studs
Small Rod Studs 14K yellow, white, rose gold or sterling silver Plain or with 1 diamond, 2 diamonds & 5 diamonds White diamonds, black diamonds or rubies
S0007 (plain YG)
S0007RG (plain RG)
Small Rod Studs 2 diamonds, 14k rose gold (S2015RG)
Small Rod Studs 1 diamonds, 14k yellow gold (S009)
Small Rod Studs 14k rose gold (S0007RG)
Small Rod Studs 14k yellow gold (S0007)
bracelets bracelets
rings
stackable rings
Baby Band R0024
Chain Ring R0054RG
Opal Ring R0050
Baby Band R0024RG
Single Bezel Ring R0027
Chain Ring R0054
Split Ring 2 diamonds R0051RG
Split Ring 6 diamonds R0042RG
Triangle Shadow Ring R0051RG
Ruby Solitaire Ring R0071
2-of-Hearts Ring R0061
Double Bezel Ring R0027 & R0027RG
stackable rings Harrison Band 4 black diamonds R0034RG
Rebel Solitaire Ring 0.15cts black diamonds R0070
mix, match. stack.
necklaces
XL Watts Necklace 14k yellow or rose gold ID bar 32� sterling silver Watts chain (N0080)
PHOTOGRAPHY Print Campaigns Photography, retouching, layout and pre-press by Lauren Virdone. Seamless crossover to social media including Instagram, facebook, twitter & vine.
Lauren Virdone for LOREN STEWART FINE JEWELRY
loren stewart
loren stewart
loren stewart
loren stewart
loren stewart
for more photography, click here to go to my website: www.LaurenVirdone.com
RETOUCHING before
after
BY lauren viRdone before
after
Lauren Virdone for ettika jewelry Photographed all products and people, retouched images, art directed the overall style of each line sheet and look book including color scheme, fonts, graphic design, etc. Wrote all content, including product descriptions. Created layouts using Adobe InDesign.
ROSES i n BLOOM
LOVE i s i n the AIR
Marketi ng Lauren Virdone for ettika jewelry
Ettika Girls Campaign To increase the hip factor and attract new fashionistas (modern tweens, teens and twenty-somethings), this campaign showcases jewelry in a modern way that feels fresh and fashion forward. Each Ettika Girl has a lifestyle and an accessory style of her own. Digital promo campaign featured on website, digital mailers, banner ads and had seamless crossover for social media. Created concept, art directed, photographed, retoucher.
Ca mpaigns
CAMPAIGNS Lauren Virdone for ettika jewelry
The Zodiac Collection Curated stacks of bracelets inspired by the colors and personalities of the twelve Zodiac signs. Monthly digital mail campaign with seamless crossover for social media. Created concept, art directed, wrote content, photographed people and products.
(CONT'D.) More Digital Marketing...
WRITING & EDITING Lauren Virdone for Global Whitening
Created Corporate slogan: “A brighter smile is a happier smile.� Wrote all content for web pages (minus product descriptions). Click here to view full content on the website:
ExAMPLEs of content WRITTEN for global Whitening WHY GLOBAL WHITENING: Amazing Products Global Whitening is proud to offer only the best teeth whitening products available on the market today. From our amazing whitening pen to our famous home whitening kit, all of our products deliver professional results guaranteed. Today’s world is more complicated than ever before, so we developed our products and treatments with more than just your teeth in mind. We focused on three important factors: your active lifestyle, your whitening needs and your tight budget. Great Prices We know that especially during tough economic times people need to look and feel their best without blowing the bank on a new wardrobe or plastic surgery. We’ve worked tirelessly with manufacturers and distributors to lower their prices so we could bring you the highest quality teeth whitening products available at the absolute lowest price possible. Because everyone deserves a bright, happy smile and with our prices finally everyone can afford one! Brighter Smiles Everyone’s whitening needs differ depending on many factors like tooth enamel and diet. How often you brush your teeth or see the dentist have absolutely nothing to do with it – how often you whiten your teeth does! We integrated a wide variety of whitening tools into our product line to make sure all of your whitening needs are covered, whether you’ve never whitened or you’re looking to refresh your smile on the go. Check out our products page for more information and detailed product descriptions. Fast & Flexible Convenience was a huge factor in creating the Global Whitening product line. People today are busier than ever and we kept your active lifestyle in mind. Our product line is flexible enough to fit into any hectic schedule. Because your free time is valuable, we created each product to give you the best teeth whitening results as quickly as possible – in just minutes you’ll have a brighter, whiter teeth! Choose the products that best fit your life and get ready for a brighter, happier smile. The Global Whitening Difference Integrity matters at Global Whitening. We’re so proud of our amazing teeth whitening process that we guarantee you’ll love the results or we will give you your money back. We want more than just satisfied customers; we want happy customers who share their happiness and bright smiles with their community. We know that happy customers are loyal customers and we’ve developed a business model to ensure that all Global Whitening customers are the happiest teeth whitening customers ever. Every time a customer returns to us for a teeth-whitening session, we discount their visit and further discount their next visit. We know that if we continue to save you money, you will continue to be a happy Global Whitening customer. We’re like one big happy family… with beautiful bright smiles!
ExAMPLEs of content WRITTEN for global Whitening ABOUT US: Global Whitening has revolutionized the teeth whitening industry by offering the most advanced treatments and products at the most affordable prices. Our company was founded by a team of successful entrepreneurs, who share over a decade of experience discovering cutting-edge products and innovative, emerging markets. At Global Whitening our mission is to improve the global community by making teeth whitening available to all people of every income level. After all, bright smiles should shine all over the world – not just in Beverly Hills. We believe that everyone should be able to afford to look and feel their best. We offer amazing products at affordable prices in order to spread happiness and self-confidence into every community. When people look good, they feel good and that positive energy has the power to improve lives and communities. Our teams perform extensive research to bring you the highest quality products, giving our customers the best results available on the market. The integrity of our business is based upon this commitment to quality. Global Whitening guarantees all our products and services one hundred percent or your money back. All of our teeth whitening kits, products and the materials used in our teeth whitening treatments are made in the U.S.A. We outshine the competition with superior results, superior products and by creating a superior customer experience. Every part of the Global Whitening experience is infused with a feeling of luxury: from the modern design of our mall kiosks to our fabulous treatment chairs and the style of our product packaging. Our customers walk in for teeth whitening and leave feeling (and looking) like they’ve been to a spa. Global Whitening knows that diversity is what makes the world go round; it’s also what makes a business successful. Our family of products and services can be found in a variety of industries and locations like indoor and outdoor malls, day spas, medical spas, trade shows, state fairs, beauty salons, boutiques and more. WHY TEETH WHITENING: Behind every dull, stained tooth… Very common foods have been leaving stains on your teeth for years, slightly diminishing the brilliance of your smile with every sip and every bite. That cup of tea or coffee you enjoy every morning has been dulling your smile on a daily basis! Whether you’re a healthy eater or a junk food junkie, food and beverages stain your teeth – it’s a fact no one can avoid. It happens to everyone regardless of diet or lifestyle, making that morning cup of tea the first in your daily dose of major tooth stain. While it’s true that people who smoke and drink lots of wine, coffee or tea may have more noticeable staining, but even people with extremely healthy lifestyles incorporate stain-causing foods like blueberries and pomegranates into their diets. Click here to view full content on the website: