American Heroes An NFL Charities Initiative
shut up and play through the pain
1. Research
1.1 Company Research 1.2 Personas 1.3 SWOT 1.4 Creative Brief
TABLE OF CONTENTS
2. Creative Development 2.1 Design Research 2.2 Moodboards 2.3 Logo
3. Design Standards 3.1 Logo standards 3.2 Logo Guidelines 3.3 Color Palette
3.4 Typography
4. Media Strategy 4.1 Documentary 4.2 Website
4.3 Mobile App 4.4 Music Single 4.5 Twitter Auction 4.6 Charity Game
Research
1.1 Company 1.2 Persona 1.3 SWot
Logo Redesign Old
New
The old NFL Charities logo used to be a simple round design that somewhat emulated buttons seen on denim jeans. The new logo for this particular campaign is refeshed with an active appearance that denotes action, movement and infers upward mobility drawn on development and actions of those who served in the past to support positive causes in NFL and military history.
Logo Standards
The new logo is designed for use specifically for the American Heroes campaign; it can easily be applied to all NFL Charities campaigns and overall site design. The logo is to be no more than 1 inch wide and maintain an appropiate space margin on all sides. The single color rendering of the logo is only to be used when full color is not available for media design and usage. This logo’s opacity may be adjusted for watermark purposes. Logo is not to have any other color or gradient adjustments.