Portfolio book by Lau Yi Jun

// Take a closer look to see the details of nature

Lau Yi Jun 96728384 lauyijun@hotmail.com 2 October 1990 Singapore

}

Education 2011 - 2013 Raffles Design Institute, Singapore Advanced Diploma in Visual Communications 2007 - 2010 Singapore Polytechnic, Singapore Diploma in Optometry 2002 - 2006 Sembawang Secondary School, Singapore GCE â&#x20AC;&#x2DC;Oâ&#x20AC;&#x2122; Levels

}

Work Experience 2010 - 2011 Nanyang Optical, Singapore Optometrist 2013 DW Communication, Singapore Internship

Portfolio //

Software Skills

}

Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe Dreamweaver Adobe Flash Microsoft Word Microsoft PowerPoint Microsoft Excel

Achievements

}

HSBC Caddie Bib Design Competition 2012 Shortlisted Top 10 Design NUS Montage Photo Competition 2012 Shortlisted Finalist Design a Mooncake Box Competition 2013 Grand Finalist

Interest

}

Inline skating, handcrafts, bookbinding, painting, photography, plants

Curriculum Vitae //

Portfolio //

Editorial Nature arrange itself to capture our attention and guide our eyes to them.

01 ANNUAL REPORT

}

The objective of this project is to redesign an annual report. The choice of color are nature green tones to portray the profile of Starbucks being an environmentalfriendly and also representing their corporate color. A recycled textured paper is chosen to give an organic and close to nature touch to the annual report.

Portfolio //

Editorial //

Portfolio //

02 TRAVEL BROCHURE

}

Ethiopia was chosen to be the country in this travel brochure because the tribal cultures and traditions are slowly fading off. Coptic stitch bind was done to give an organic and traditional look. Content in the book is gathered by myself from the research done on the net. The objective of this travel brochure assignment is to familiarize with the technical skill of combining words and appropriate images in designing a multiple page document.

Editorial //

03 PAPER CATALOG

}

The objective of this paper catalog is to take notes during lectures and compile into a journal with examples of different print and paper stocks. The base concept of this catalog was â&#x20AC;&#x2DC;LEGOâ&#x20AC;&#x2122; because Graphic Production is like Lego, the foundation for graphic designers. This journal is divided into sections by Lego bricks as tabs. When the book is closed, all lego will line up as though it was being stacked up.

Portfolio //

Editorial //

Portfolio //

Editorial //

04 ICONIC GRAPHIC DESIGNER BOOK AND POSTER

}

The objective is to create a book and poster that demonstrates the knowledge and interest in the chosen iconic graphic designer. The book and poster should be â&#x20AC;&#x2DC;in the spiritâ&#x20AC;&#x2122; of the featured designer. James Victore has an unique freeform hand-drawn style. His works are usually clean and simple yet carry strong messages in it.

Portfolio //

Editorial //

Portfolio //

Editorial //

05 PRODUCT CATALOG

}

This project objective is to expand on what was learned in page layout, typography, color and design principles. Product catalog was done for Resource Furniture, a furniture company which sells modern furnitures ranging from home to office to lighting. Different catagory of furnitures are separated by color code and dividing page. Clean and minimalist layout is done to showcase the furniture in the catalog.

Resource Furniture

Portfolio //

Editorial //

06 MANIFESTO

}

This project requires me to create a personal manifesto on my view and aims about design, Visual Communication. The theme of my manifesto is ‘Light’ because light allows us to see visually and aid me in my design process. Similar to light, design are everywhere and without design, we see nothing but darkness. “Design is defined by light and shade, appropriate lighting is important.”

Portfolio //

Editorial //

Portfolio //

Editorial //

07 OUR GREEN PLAN SINGAPORE’S GREEN BUILDING JOURNEY

Portfolio //

BCA PROPOSAL

}

This is a pitching proposal done for client, Building and Construction Authority (BCA). It is an informative booklet about the green constructions in Singapore. Elements like concrete texture is used to relate to the clientâ&#x20AC;&#x2122;s services. Done in DW Communication as an intern student.

Editorial //

Portfolio //

08 COFFEE TABLE BOOK

}

This is a proposal for Ministry of Home Affairs annual Excellence of Public Service Award. Different opacity create a frame around the star to emphasis it and create a clean, prestige look. Blind emboss of star will be done on the background. PS21 Star Serivce Award

Dr Joanna Claire

Done in DW Communication as an intern student.

“

Pore nest porum nonsequatur? Ad que optasinis est lique occum ipsuntempore mincius, cumquam, sanissum vendeli djfest kordng bighnd the es harum.

”

Impor aut venis eturibus, si venducium quiae corempo rersper natius, sit eossi ut quati deratinvent, quiatib ustrum nullupt asero invent laboreniscim qui ullaut mi, untire pratem eatin nus et, volorepudit velloremoluptat volorporem dollupt sitionem rem que idus ratur autaasero invent laboreniscim qui ullautasero invent laboreniscim qui ullaut mi, untire pratem eatin nus et, voloredi iurit laboreptatet ipsunt lati con nemquos quo enitius.

Vid quatis maximil labore, vel et antiur, ommodic ienducipide vellame voluptassi veriatiandis in plia vernatum volo volorepro tem reius sam sunt, consequunt placeat umquam quas es expeliquis qui ium invero quibusa prenda ipis ea venturi amenimet ped volorepro tem reius sam sunt, consequunt placeat umquam quas es expeliquis qui quunt .

PS21 Distinguished Star Serivce Award

John Steward

“

Pore nest porum nonsequatur? Ad que optasinis est lique occum ipsuntempore mincius, cumquam, sanissum vendeli djfest kordng bighnd the es harum.

”

Adiscit laut labo. Offici rem nobis abo. As ea quidit ipsaper ovidem neces num, sitem quia comnit moles conestestia simos core consequate reprem a volore nectiaspient ut explibusdae perum ento et undes a volor aut ipsum sam reruptatem exces sitat et utati Venima qui digenduci a sunt. Otatas min pelles alitasero invent laboreniscim qui ullaut mi, untire pratem eatin nus et, voloreasero invent laboreniscim qui ullaut mi, untire pratem eatin nus et, voloreasero invent laborenisasero invent laboreniscim qui ullaut mi. Untire pratem eatin nus et, voloreasero invent laboreniscim rem. Suntis siminullor si comniut mi, untire pratem eatin nus et, voloreasero invent laboreniscim qu. 11

Editorial //

Portfolio //

Packaging Nature categorise and package itself to protect, inform, tranport and sell.

Portfolio //

09 DESIGN A MOONCAKE BOX COMPETITION

}

(grand finalist) This mooncake box is designed to fit the current modern society. Elements like chinese embroidery patterns and chinese knots are used to remind the modern world the traditions. I used colors like purple and gold as both colors represent royalty in the modern and traditional era respectively and fabric is used to enhance the elegance of packaging. The top tray of packaging can be shifted down and the extra space would allow consumer to place their tea pot and cups when consuming mooncakes without the need of getting additional tray or coasters. Moocake box can be reused as a form of item storage, like jewelry.

Packaging //

Portfolio //

Packaging //

Portfolio //

Identity System Everything in nature has its own unique identity to represent itself and stand out from the others.

10 BIG ORANGE

}

This project objective is to understand the importance of visual identity system as a part of the brand image development. Big Orange is a self-storage company. The round edge cube on the logo is to represent that it is a flexible yet stable storage company. Cube represents â&#x20AC;&#x2DC;Oâ&#x20AC;&#x2122;. Orange was the corporate color to represent the company as friendly and warm.

Big Orange Self Storage

Portfolio //

Identity System //

Portfolio //

11 APAC LOGO

}

Our client, Abbott, requested an identity for their Human Resource (HR) department, APAC. APAC stands for Asia, Pacific, Russia and CIS. They are a inter-communication group from a diversity of countries. Logo requirements was to create a design that differentiates them from different regions yet at the same time having the same goal, togetherness and working as a team. This is the logo proposed to client. The colors represent the different business units in Abbott. The strokes point towards the sun representing everyone coming together and working towards a common goal. Done in DW Communication as an intern student.

APAC Identity System //

12 YENOM STATIONERIES

}

Client, Yenom, requested a new set of stationeries for their new brand identity. This is the proposed design for the client. Design element on the stationeries is inspired from offset printing as Yenom is a sticker label printing company. Done in DW Communication as an intern student.

Portfolio //

Identity System //

Portfolio //

Image Processing Nature manipulates itself by combining different elements to create an illusion.

Portfolio //

PHOTO COLLAGE

}

The project objective is to use the techniques of image processing to combine different images together, color adjustment, adding effects, using filters and more. The concept of this photo collage shows the hidden dark side of the girl behind the mask.

Image Processing //

14 MOVIE POSTER

}

The project objective is to combine images related to the movie to recreate a movie poster for the chosen movie. 21 is about a group of students using mathematics calculations to gamble blackjack in a casino.

Portfolio //

Image Processing //

Portfolio //

Illustration Nature illustrate itself through colors, patterns, shapes and lines to express emotions and narrate a story.

15 HSBC CADDIE BIB DESIGN COMPETITION 2012

}

(shortlisted top 10 design) The objective of this competition is to create a caddie bib in which the key focus is the cross-cultural element of the tournament and its prestige as ‘Asia’s Major’. My design is based on lotus flower, an Asian symbolism. Blue lotus in this design represents the wisdom and knowledges of the caddie which guides the golfer towards victory. The swoosh are in different colours to represent different countries coming together for this golfing event and also Singapore as a colourful and multi-cultural city.

Portfolio //

Illustration //

16 PROMOTIONAL KIT

}

The objective of this project is to select a song from my favorite music artist or album and express in a creative visual form. The CD label and case are to be created and visually appeal like a complete promotional kit. This song is about a person living in denial, unwilling to move on and constantly living in the past. Poster design represent the denial of feeling which traps the person and illustration on CD represent a person guarding own feeling and looking back in the past.

Portfolio //

Illustration //

17 SEASONS

}

A set of abstract art painting using acrylic paint to portray the four season; spring, summer, autumn and winter respectively. Colors are selected to fit each of the season.

Portfolio //

Illustration //

Portfolio //

Illustration //

18 MOOD & FEELINGS

}

This is a set of abstract painting done with acrylic paint and color pencils to portray different mood and feelings using colors. The feelings portrayed are namely: joy, sadness, love, anger, jealousy and tranquility.

Portfolio //

Illustration //

Portfolio //

PENCIL DRAWINGS

}

Drawings are done using graphite pencils on objects, human expressions and also figures.

Illustration //

Portfolio //

Illustration //

Portfolio //

Typography Every single part of nature is constructed meticulously.

Portfolio //

20 CRITERION DVD

}

This project objective was to create a DVD box set that is dominantly typography based and bring out the emotions of the three films. A little twist in the base typeface, Arial Rounded MT Bold, is done. The rounded corners are removed giving an unfinished stroke to represent the unexpected outcomes and an adventurous journey in every films. Gradient fade off is added to give a dreamy and illusion mood because the story has a little twist of fantasy in reality. Colors used are closely related to the title of the films so that it can be differentiated from each other. A low opacity of image is place as background to give a hint of the film.

Typography //

Portfolio //

TYPOGRAPHIC POSTER

}

I was inspired by how typographers like â&#x20AC;&#x2DC;Handmade Fontsâ&#x20AC;&#x2122; uses real object around them to construct their typography. It gives a more organic and impactful characteristics to the fonts which digital programs cannot provide. Having the chance to do this was a great experience as I appreciates the beauty in creating type with objects. The process was experimental and enjoyable.

Typography //

22 TYPOGRAPHIC POSTER

}

I was inspired by various typographer blending type with images or into images. Texts are illustrated to blend in as the tree branches because trees are often associated with knowledge; Tree of Knowledge. Trees are constantly growing like how knowledge does. Leaves on the tree has two colors reason being as tree grows, leaves will slowly turn yellow to brown. This gave me the inspiration that as knowledge grows, it will slowly turn into doubts which is the negative side of knowledge just like how leaves turning yellow which shows the sign of aging.

Portfolio //

Typography //

TYPE CONSTRUCTION

}

This typeface was done with base typeface, Futura Std Medium Condensed. The typeface is edited to have a wavy stem to give a flow and freedom inspired by the sea waves.

Portfolio //

Typography //

Cap Height

Baseline

Cap Height

Baseline

Cap Height

Baseline

Portfolio //

Typography //

Portfolio //

Web Design Nature creates presentation of content to deliver information to us.

24 WEB DESIGN

}

This website is designed mainly for educational purpose to educate teenagers not to waste water and pollute water. Design is presented in a sketch style so that it is more friendly and casual.

Portfolio //

Web Design //

Portfolio //

Web Design //

Portfolio //

Advertising Nature communicates visually to persuade us to appreciate and understand more about it.

Portfolio //

25 INDEPENDENT RESEARCH

}

This is a self-initiated project requires me to do an in-depth research consisting analysis, project planning, concept development and execution. From the research I have done, I found out that skipping breakfast was commonly seen in Singapore. Thus, I came out with a advertising campaign so as to educate the public that breakfast is the most important meal to kick start the day.

Advertising //

CHARGE UP YOUR MORNING! Breakfast provide energy to kickstart your day.

Portfolio //

CHARGE UP YOUR MORNING!

Breakfast provide energy to kickstart your day.

Advertising //

26 ADVERTISING POSTER

}

An advertising poster proposal to advertise for one of the channel for Multi-Channel Asia, Havoc 24/7. This channel is targeted at teenagers interested in music and extreme sports. Viewers can vote for the programme they want to air and use social media like Facebook and Twitter to interact on the channel. Done in DW Communication as an intern student.

Portfolio //

Advertising //

Portfolio //

Photography Every moment in nature is like a captured image.

Portfolio //

FINAL PROJECT

}

The theme of photos are selfinitiated. I chose the theme â&#x20AC;&#x153;Old Schoolâ&#x20AC;? as I felt that this vintage items once used commonly in the past are slowly fading away and not being appreciated as new technology buried them in the ground. I feel that these small innovations and their aging details made them beautiful and artistic. We should slow down our life and appreciate things around us before they are gone.

Photography //

28 NUS MONTAGE PHOTO COMPETITION 2012

}

(shortlisted top 15) The theme for this competition is “No Boundaries” which was chosen to encourage the concept of depicting participants’ vision for their future, family, country, community or the world through photographs. Our photo depicts our freedom to dream and aim high in our lives.

Portfolio //

Photography //

29 NUS MONTAGE PHOTO COMPETITION 2012

}

(shortlisted top 15) The theme for this competition is “No Boundaries” which was chosen to encourage the concept of depicting participants’ vision for their future, family, country, community or the world through photographs. This is another shortlisted entry which shows our determination and a ‘Never Stop Trying’ attitude.

Portfolio //

Photography //

Copyright © 2013 by Lau Yi Jun All rights reserved. No part of this book may be reproduced, stored, or transmitted by any means—whether auditory, graphic, mechanical, or eletronic—without written permission of both publisher and author. Unauthorized reproduction of any part of this work is illegal and is punishable by law.