La Voz News
MEDIA KIT SPRING 2024
Voz News is written and published by De Anza College students as a First Amendment student newspaper. It was founded in 1967 when De Anza first opened.
@lavozdeanza Instagram @lavozdeanza X https //www.facebook.com/ lavozdeanza/ Facebook College News Source Download on App Store! Enter 95014’ fo low La Voz News OUR WEBSITE: CONTACT US: lavozadvertising@gmail.com phone: 408-864-5626 TikTok @lavozdeanza
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La Voz News About
Faculty Adviser Farideh Dada can be reached at dadafarideh@fhda.edu
DE ANZA COLLEGE HAD A TOTAL ENROLLMENT OF 40,978 STUDENTS AS OF WINTER 2024.
TAKEN FROM DE ANZA COLLEGE CENSUS ENROLLMENT COMPARISONS REPORT WINTER 2023 TO WINTER 2024
66,808 WEBSITE VIEWS IN THE PAST YEAR
1,500 PAPERS DISTRIBUTED PER VOLUME
80,369 STORY READS IN THE PAST YEAR
195.22 AVG. SESSION TIME secs
Audience
SPRING QUARTER ‘24
PUBLICATIONDATES
Tuesday, May 14 Tuesday, May 7
*Production day is on Thursday, May 9, which makes Tuesday, May 7, the last day for ad submission.
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APRIL MAY JUNE
Ad Deadline
Publication Day & Date
POLICIES
PAYMENT TERMS CANCELLATION
All advertisements are payable by check or cash. Established clients will be invoiced; new clients must pay in advance. Payment is due within 30 days of the invoice date. Prepayment is encouraged and might be necessary in some cases.
CREATIVE SERVICES
Cancellation requests must be in writing, signed and dated. Ads cancelled after the advertiser has reserved ad space will be billed at 50% of the cost; ads cancelled after the copy deadline will be billed at 100% of the cost.
La Voz can provide basic ad layout and design for non-camera ready ads at no extra cost. In cases where advertisements require elaborate work, client may be billed for additional production cost. For best production results, please provide us with high-quality logos, photos or other types of graphics with at least 300 dpi resolution.
AD POLICIES
La Voz reserves the right to edit, alter or omit any advertisement submitted for publication. La Voz will advertise only that which is legal to sell and will not advertise the following: tobacco, alcohol, term paper or research assistance, drug paraphernalia or sexually suggestive ads.
Printing the ad does not imply endorsement or acceptance of the person, service, event, product or idea advertised. All advertisements are accepted and published upon representation that the agency and/or advertiser is authorized to publish the entire contents and the subject matter of its advertisement.
La Voz reserves the right to revise its advertising rates at any time or to change its publishing schedule. Announcement of an increase shall be made 30 days in advance to contract advertisers. No verbal agreement altering the rates and/or terms of these rate sheets shall be recognized. requests will not constitute cause for adjustment, refund or rerun.
La Voz is not liable for delays in delivery in the event of unforeseeable actions by any condition beyond the control of the publisher affecting production or delivery of any manner. In the event of an error, La Voz's liability is limited to credit for one insertion on multiple insertions.
PRINT
RATES ARE $6 PER COLUMN INCH; COLOR IS $10 PER COLUMN INCH
ARTWORK SPECIFICATIONS
Ads in electronic file format should be sent as PDF, TIFF or JPEG. Make sure the image is set to 300 dpi and the color mode is set to CMYK.
Send your ads to lavozadvertising@gmail.com by the deadline.
1" 2" 3" 4" 5" 6" 7" 8" 1Column 1.88" $6 $12 $18 $24 $30 $36 $42 $48 $10 $20 $30 $40 $50 $60 $70 $80 2Column 3.91" $12 $24 $38 $48 $60 $72 $84 $96 $20 $40 $60 $80 $100 $120 $140 $160 3Column 5.95" $18 $36 $54 $72 $90 $108 $126 $144 $30 $60 $90 $120 $150 $180 $210 $240 4Column 7.95" $24 $48 $72 $96 $120 $144 $168 $192 $40 $80 $120 $160 $200 $240 $280 $320 5Column 10" $30 $60 $90 $120 $150 $180 $210 $240 $50 $100 $150 $200 $250 $300 $350 $400 9" 10" 11" 12" 13" 14" 15" 16" $54 $60 $66 $72 $78 $84 $90 $96 $90 $100 $110 $120 $130 $140 $150 $160 $108 $120 $132 $144 $158 $168 $180 $192 $180 $200 $220 $240 $260 $280 $300 $320 $162 $180 $198 $216 $234 $252 $270 $288 $270 $300 $330 $360 $390 $420 $450 $480 $216 $240 $264 $288 $312 $366 $360 $384 $360 $400 $440 $480 $520 $560 $600 $640 $270 $300 $330 $360 $390 $420 $450 $480 $450 $500 $550 $600 $650 $700 $750 $800
BLACK & WHITE COLOR
SAMPLE AD SIZES
COL. X 8"
X 8" 3 COL. X 8"
X 8"
New advertisers: 10% off your first three insertions.
Approved De Anza and Foothill College programs receive a discount of 50% off.
5 COLUMNS
Runs 4-8 9-12 13-16 Save 15% 20% 25% PRINT INFORMATION
2 COL.
5" 3.91"
5" 2 COL. X 3" 3.91" X 3"
16" Frequency Discounts DISCOUNTS
5
10"
5.95"
X
X
Artwork must be sent in PNG, JPEG or GIF format and must not exceed 1024KB and the specified dimensions.
Ads that exceed the specified file size and dimensions will be compressed, and quality may be compromised.
Guest posts are priced at $50 for 500 words, $100 for words exceeding 500 and no more than 1,000 and $150 for words that are more than 1,000 words up to 1,500 words.
Online Ads (1) Header 728px X 90px $50 (2) Sidebar 300px X 250px $45 (3) Mobile App Story Page 300px X 250px $30 (4) Footer 728px X 90px $30
ARTWORK SPECIFICATION TO PLACE AN AD ONLINE, VISIT: HTTPS://SNOADS.COM/SITE/269 ONLINEADS 1 2 3 4 GUESTPOSTS
HOW TO BUY ADS ON SNOADS
Visit: https://snoads.com/site/269 or search ‘De Anza College’ on snoads and select La Voz News.
Add a campaign title and select the preferred campaigning running time. Once done, click continue.
Create an account with snoads to purchase ads and keep track of ad insights.
Select ad, be sure to look at the dimensions for the ad and the ad exaples above. Press proceed to checkout.
Add graphic and insert the link target. Be sure the ad graphic is inline with the dimensions of the ad. 5
Add your billing info + payment info. you have now successfully placed an ad order for our La voz news website! 6
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Social Media Ads
INSTAGRAM
@LAVOZDEANZA
X (FORMER TWITTER)
@LAVOZDEANZA
$30PER POST, PER PLATFORM
FACEBOOK
https://www.facebook.com/ lavozdeanza/ TIKTOK
@LAVOZDEANZA
Online classified advertising is also available at www.lavozdeanza.com.
To place an ad, enter the link to “classifieds” for more information and instructions on how to create an account with CampusAve program.
CLASSIFIED
SPECIFICATIONS
Standard size = 10 point Arial font
Cost = $4 per column inch
Placed on an inside page
Must be prepaid
ADDITIONAL FEATURES
Larger 12-point font
additional $1 per column inch
CAPITALIZE
+10 cents per word
Bold
+10 cents per word
La Voz News is the student media of De Anza College lavozadvertising@gmail.com | 408-864-5626 21250 Stevens Creek Blvd. Cupertino, CA 95014-5793
