City bank prospect of sme banking in bangladesh

PROSPECT OF SME BANKING IN BANGLADESH: A CASE OF THE CITY BANK LTD.

1.1

ORIGIN OF THE REPORT

As a part of the thesis report of Masters of Business Administration program requirement, I chose to do my thesis in The City Bank Limited. In CBL I was assigned to the different concerned departments. My project is ‘Prospect of SME Banking in Bangladesh: The City Bank Perspective’ which was assigned by organizational supervisor of the said bank. My faculty supervisor Mr. Md. Kamruzzaman, Assistant Professor, Stamford University Bangladesh, also approved the project and authorized me to prepare this report.

1.2

OBJECTIVE OF THE REPORT

The objective of the report is to study and evaluate the prospects of SME sector in Bangladesh. and also familiarize students with the real business situation, to compare them with the business theories & at last stage make a report on assign task.

1.3

SCOPE OF THE STUDY

I have limited the study to the following parameters: •

The total concept of SME loan

•

CBL special focus on SME loan to promote small entrepreneurs all over the country

•

Characteristic of SME loan as a sophisticated area of finance.

•

Recent performance level of the CBL SME loans in the country.

1.4 METHODOLOGY

The study uses both primary data and secondary data. The report is divided into two parts. One is the Organization Part and the other is the Project Part. The parts are virtually separate from one another.

1.4.1 PRIMARY SOURCES For general concept development about the bank short interviews and discussion sessions were taken as primary source. More over a market survey was conducted with a specific questioner. To identify the implementation, supervision, monitoring and repayment practice- interview with the employee and extensive study of the existing file was and practical case observation was done.

1.4.2 SECONDARY SOURCES The information for the Organization part of the report was collected from secondary sources like books, published reports and website of CBL. For gathering concept of SME loan products of CBL, the Product Program Guidelines (PPGs) were thoroughly analyzed.

1.5 LIMITATIONS Despite my earnest efforts, there were some limitations that hindered the progress of this report.

•

Bank’s policy does not permit to disclose various data and information related to Credit portfolio.

•

The sample size of the survey conducted was 100 only due to time considerations. However, the diversified nature of the respondents will hopefully make up for this lacking.

•

Most recent data and information were not available. Therefore the timeframe for the report had to be limited to December 2008

2.1

WORLD ECONOMY- AN OVERVIEW

As we enter into the new millennium the process of trade liberalization and globalization have presented new challenges as well as greater opportunities.

Economic boundaries of nations are being abolished and the world is gradually becoming a global village. In the financial service sector profound changes have been 2

taking place globally. E-commerce is becoming the predominant mode of transactions.

We are witnessing revolutionary changes in the fields of cost control, retail channels, range and delivery of services, accessibility and reach. These changes have already triggered off reorganization, amalgamation, and takeover of financial institution globally.

The prospect of a faster pace of monetary tightening contributed to a sharp drop in equity prices around the world. Equity markets rebounded strongly, boosted by signs of still robust growth in the US as well as announcements of mergers, share buybacks and dividend increases. Japan outperformed most other equity markets throughout this period. Upward revisions in policy rates had a surprisingly muted impact on the prices of emerging market assets. Emerging markets benefited from record inflows of foreign portfolio investment in 2008. As concerns about slowing US growth eased, emerging markets bounced back strongly from their late October lows. By late November, equity and bond prices had returned to their end-September highs and had generally reached record levels by early July, 2009. Equity markets have, however, weakened overseas thereafter mainly on account of renewed firmness in global crude oil prices. Corporate credit default swap rates and bond spreads remained more or less unchanged in October although they have widened significantly since November.

While long-term interest rates rose in many markets in September and October, they retreated slightly in November, and at the end of December it was still unclear whether the recent rise in yields would prove as ephemeral as previous increases. The increase in longer-term yields mainly reflected upward revisions to interest rate expectations over the near term. Further, the potential for rising energy costs to add to inflationary pressures was a key focus of investors’ attention. The rise in implied volatility also reflected growing uncertainty about the economic outlook. During December 27-30, 2008 yields on 10-year US Treasuries fell briefly below those on two-year notes for the first time since December 2000, inverting in intra-day trading and signaling expectations that interest rates could fall in future that is generally associated with weak growth. This inversion came as analysts were finally anticipating an end to the current tightening cycle and a lower long-term risk premium than in the past. In January 2009, however, the spread has turned positive again. The

US dollar appreciated by 3.5% in trade-weighted terms during 2008 and a similar trend continued in January 2009.

Of the major central banks, the US Federal Reserve has raised its policy rate by 25 basis points each on thirteen occasions from 1.0% in June 2006 to 4.25% by December 2008 while recently providing indications of nearing the end of the cycle of measured rise in the policy rate. The Bank of England has kept its rate unchanged at 4.50% since August 2008 in response to slowing domestic growth. The European Central Bank (ECB) has raised its policy rate by 25 basis points in response to rising inflationary expectations, after holding it unchanged at 2.0% since June 2006.

Monetary policy has been tightened in several economies in emerging Asia, primarily in response to higher fuel prices and to the measured pace of policy tightening in the US. Bank Indonesia raised its policy rate by 50 basis points to 12.75% on December 6, 2008 which was the tenth successive increase during the year. In Thailand, the 14day repurchase rate was increased for the seventh time since January 2008 from 2.00% to 4.25% on January 18, 2009. Monetary authorities in Singapore and Hong Kong raised their policy rates by 187 basis points and 200 basis points, respectively, during the year up to December. In Malaysia, the policy rate was hiked to 3.0% in end-November, 2008. In emerging market economies in general, the direction of policy change has been towards either tightening or withdrawal of the accommodative stance.

Economic growth in developing Asia and the Pacific surprised on the upside in 2008.

In September last year, the Asian Development Outlook (ADO) 2008 Update forecast aggregate regional growth of 6.6%. The ADO 2006’s estimate of growth is now 7.4%, well above the average rate of growth in the region since 2000. If purchasing power parity weights, rather than weights based on market exchange rates, are used to aggregate over countries, regional growth in 2005 is estimated to have been even faster, at 8.0%. With the release of revised gross domestic product estimates for 2004 in a number of countries, growth in 2004 has now been raised to 7.8%, from 7.4% in the ADO 2005 Update.

4

On the basis of a broadly favorable outlook for the international economy, the continuing trend toward improved economic management and performance, and apparent resilience to high oil prices, the ADO 2008 revises up its aggregate growth projection for 2008, and, to a lesser extent, for 2009. Aggregate regional growth of 7.2% is now expected in 2008, easing to 7.0% in 2009. But risks remain, and could yet unsettle a generally positive outlook. These risks include the possibility of a disorderly unraveling of global payments imbalances (which are still widening), heightened protectionist trade pressures, yet higher oil prices, and the possibility of an antigen shift of the avian flu virus into the human population.

2.2

BANGLADESH ECONOMY-AN OVER VIEW

The improved political environment in the country, after a delayed period of civil disobedience brought a much-awaited economic stability during the financial year (FY) 2005-2008.

The macro economic development during the year was marked by a healthy GDP growth and moderate inflation. For the second year running bumper rice harvest maintained growth at above 5% and GDP growth during the FY 2007 was at 5.52%.

On the other hand, the growth performance in industry was slow with manufacturing growth 3.3% being one of the lowest rates in the recent years. Several unfavorable factors contributed to this situation which included disturbance in the supply of natural gas which in the turn affected the power supply and production activities.

Furthermore, labor disputes during the second quarter of the year badly affected the operation of Chittagong port. In the services sector, growth in transportation, storage and communication contributed to about 13% to the total GDP but growth in trade sector was slow due to lower import growth.

During the year some positive initiative were taken in the banking sector with improvements in the legal and regulatory environment to improve loan recovery but unfortunately the high quantum of non performing assets and under capitalization continued to plague the entire banking sector thus causing a major threat to the macro economic stability. The size of classified loans increased significantly which contributed to lower profitability of the banks.

Reserve of gross foreign exchange of the BB stood lower at US$3033.88 million at the end of March, 2008 compared to US$3179.41 million at the end of February. This was, however, higher than US$ 2653.50 million at the end of March, 2008. The pressure on foreign exchange reserve continues due to low aid disbursement and sizeable private capital outflow, which amounted to around US$ 120 million. The official exchange rate was devaluated by 4.6% in seven steps in FY 2007 and in two steps during July-August 07 thus raising the cumulative rate of devaluation to 6.7%.

The external account declined from over 5% of GDP to less than 3% ( US$ 0.9 million) in FY 06 which was mainly a result of healthy export growth (14%) and a significant increase in remittances from abroad, which in turn was due to stable political environment and a higher rate of contraction in import of food grains and capital goods.

Investment rate in FY 07 showed some increase and the declining trend in private savings was substantially reserved. The national savings rate increased from 11.9% of GDP in FY 05 to 14.6% in FY 07. This was partly due to increased inward remittances, increase in nominal interest rates and lower rate of inflation.

Some key indicators of the economy of Bangladesh are given follows: •

Total revenue collection : The government of Bangladesh collect total revenue during July-March,2007-08 increased by Tk.2351.08 cror or 11.72 %

to

Tk.20294.60 crore compared to Tk.18165.49 crore during the same period of the preceding year •

Outstanding borrowing of the government: At the end of February,2008 the outstanding borrowing of the government stood at Tk.35031.91 crore, recording an increase of Tk.1543.47 crore or 4.61% over June,2008

•

Exports: During July-February, 2007-08 total export of the country stood higher

by US$622.86 million or 13.00% to US$5415.60 million compared to US$4792.74 million during the same period of the preceding year

6

•

Import payments: During July-January, 2007-08 total import payment increased

by US$1233.70 million or 21.31% to US$7023.50 million compared to US$5789.80 million during the same period of the preceding year.

•

Fresh opening of import LCs: During July-February, 2007-08 fresh opening of import LC’s increased by US$1834.58 million or 24.30 % to US$ 9382.84 million compared to US$7548.26 million during the same period of the preceding year

•

Total remittances: During July-March,2007-08 stood total remittances of the country higher by US$320.20 million or 12.79 % to US$2823.03 million compared to US$2502.83 million during the same period of the preceding year

•

Gross foreign exchange reserves: Reserve of gross foreign exchange of the BB stood lower at US$3033.88 million at the end of March, 2008 compared to US$3179.41 million at the end of February. This was, however, higher than US$2653.50 million at the end of March, 2007.

•

Gross foreign exchange balances: Balances of gross foreign exchange held abroad by commercial banks stood higher at US$397.16 million at the end of March, 2008 compared to US$364.67 million at the end of February, 2008 and US$312.61 million at the end of March, 2007.

•

The rate of inflation: The inflation rate increased to 6.38 % in February, 2008 from 5.52 % of January, 2008.

2.3

BANKING SECTOR IN BANGLADESH

The Bangladesh banking sector relative to the size of its economy is comparatively larger than many economies of similar level of development and per capita income.

The total size of the sector at 26.54% of GDP dominates the financial system, which is proportionately large for a country with a per capita income of only about US$ 370.

The non-bank financial sector, including capital market institutions is only 3.22% of GDP, which is much smaller than the banking sector. The market capitalization of the Dhaka Stock Exchange was US$1,025 million or 2.19% of GDP as at mid-June 2004.

In contrast, the size of the total financial sector in India, including banks and non-

banks as well as the capital market is 150% (March 2004) of its GDP, with commercial banks accounting for 58.3% of GDP. Access to banking services for the population has improved during the last three decades. While population per branch was 57,700 in 1972, it was 19,800 in 1991. In 2001 it again rose to 21,300, due to winding up of a number of branches and growth in population. Compared to India’s 15,000 persons per branch in 2000, Bangladesh is not far behind in this regard. This indicates that access to the banking system in the country is not a significant problem.

The finance sector remains predominantly bank-based, accounting for 96% of the sector’s resources. While there are sound banks, based on IAS, the banking sub-sector as a whole is technically insolvent. Consolidated data reported tend to have significantly understated provisions. Adjusting partly for the understatements, the financials of the banking sub-sector are characterized by about 32% NPL ratio, US$720 million shortfall in provisions, US$1,106 million shortfall in provisions and capital combined, and losses of US$685 million after adjusting for the shortfall in provisions in mid 2005. The adjustments would possibly be larger if provisioning as followed by major international auditors were applied. National Commercialized Banks (NCBs) also have disproportionately large and unexplained “Other Assets” that include, in particular, jute and other subsidized credits, suspense accounts and various receivables. To what extent these questionable assets have been provisioned remains unclear.

The banking sector of Bangladesh comprises four categories of scheduled banks. As of June 2007, 49 scheduled banks are operating in Bangladesh with a network of 6318 branches. The structure of the banking system in Bangladesh is categorized in the following table.

TABLE 1: STRUCTURE OF THE BANKING SYSTEM IN BANGLADESH 8

(MARCH 2008 ) Type of Bank

No.

NCB NSB PCB FCB Total

4 5 30 10 49

No. Branches 3388 1334 1557 39 6318

of % of Total % of Total Asset 40.14 7.13 42.67 9.46 100

Deposit 39.78 7.22 47.18 5.82 100

Source: Bangladesh Bank In addition, one national co-operative bank, one Ansar-VDP Bank, one Karmasangsthan Bank and one Grameen Bank and some non-scheduled banks are also in operation. In order to enhance the overall efficiency of NCBs, decisions have been taken to rationalize bank branches, and up to June 2007, 91 new branches were established and 9 existing branches were closed under the 'branch rationalization program'.

Banks and other financial institutions have been playing a key role in activating the financial sector that in turn infuses dynamism to the economy. Banks are engaged in upgrading the socio-economic status of the country by investing money to productive sectors. However, in the context of globalization and operation of market economy these institutions are facing immense competition with regard to speedy transaction of financial intermediation and as such they are to provide their service as efficiently and effectively as possible. Given this scenario, importance has been attached to the development of the financial market through banking sector.

In order to uphold the rule of banking sector in financial market development the Government has taken a range of measures which include further deployment of bank branches and evaluation of their performance, classification of loans following the international standards assessment of capital adequacy, determination of quality of assets and earning of impressive profit.

3.1

HISTORICAL BACKGROUND OF THE CITY BANK LTD

City Bank Limited started its journey on the 4th of July 2001

Today The City Bank considered as third generation bank extending full range of banking facilities by providing efficient, friendly and modern fully automated on-line service on a profitable basis. Since its inception, it has introduced fully integrated online banking service to provide all kinds of banking facilities from any of its conveniently located branches.

3.2

THE VISION

The vision of City Bank Ltd building profitable and socially responsible financial institution focused on Markets and Businesses with Growth Potential, thereby Assisting CBL stakeholders build a “just, enlightened, healthy, democratic and poverty free Bangladesh”. The City Banks visions thus aligned with those of City Bank.

3.3

CAPITAL STRUCTURE AND EQUITY PARTNERS

City Bank has started with an initial capital of amount BDT 250 million, while the authorized capital is BDT 1,000 million. Over time the bank has increased it capital base because of its steady growth and within three years of operations, it has doubled its capital base to BDT 500 million. The Bank has planned to go public by the last quarter of this year (2009) and raise it’s paid up capital to BDT 1000 million.

3.4

BRANCHES AND NETWORKS

The expansion of City Bank is growing very fast. Now, in total there are33 operating branches and more branches will open up in the coming year. To provide a strong network across the country City Bank has 160 unit offices for SME purpose. Market Research Executive (MRE) a position has been created to capture the stronger market share, which will work closely with the Direct Sales Executive. City Bank will open up three Sales Booths in the major area of the city and Kiosk in the shopping malls, which will cater the needs of the customers where branches are not in close areas.

These will serve in terms of opening and closing accounts and selling products. In addition, city Bank has also set up three ATM machines in three main areas of the city, keeping a target in mind that within the mid of next year the Bank will set up some more ATM machines.

10

3.5 HIGHLIGHTS OF LONG TERM PLANNING

TABLE 2: HIGHLIGHTS OF LONG TERM PLANNING Particulars

Actual (2008)

Projected (2010)

Num. Of Branch

33

60

No. Of Booth

-

100

Unit Office

287

450

Staff

1200

4100

Profit Before Tax

21(crore)

232(crore)

ATM

7

50

PO’s

50

500

City Bank has a centralized banking structure through online banking system that resembles the ABN·AMRO Model. CBL consisted of four major divisions namely•

Small and Medium Enterprise (SME) Division,

•

Retail Banking,

•

Corporate Banking

•

Treasury Division.

Other important division are Credit Administration, Loan Administration, Trade Fin, IT, HRM, CCU, Internal Control etc, which work to support the major business divisions.

4.1

SME DIVISION

The biggest operational division of City Bank is the SME (Small & Medium Enterprise) Division. SME is directly related to business of the bank. City Bank extends loans to potential small and medium trading, manufacturing and service enterprises. This loan is able to provide quick and quality banking services to targeted business at any places of the country. Potential women entrepreneurs will also get the facilities of SME loan; this initiation is to play a role in the socio-economic development of the country by expansion of business as well as creation of

employment. City Bank was titled to be the fastest growing bank in 2007 & 2008, and it had a profit of 14 crore taka. The profitability of the bank came mostly from the SME sector. SME division is enriched with more than 700 staffs and it has almost 300 unit offices all over the country.

4.1.1 STRUCTURE OF SME DIVISION •

Field Level: In the field level there are three types of designated City Bank staff operates. They are Loan Officer, Relationship Manager(RM) and Business Development Manager (BDM) o Loan Officer: There are about 200 Loan Officers working all over the

country in 100 unit offices. Loan Officers are assigned to spot potential entrepreneurs through out the country and motivate them to take loan from City Bank. Each Loan Officer falls under their assigned territory and they have to perform their job within that. They are under direct supervision of the Relationship Manager (RM). Loan Officers goes to people identifies their need and according their need, suggest them to avail loan from City Bank. Loan Officers are responsible for evaluating the trustworthiness of the client whether they are capable to repay the loan or not. To provide loan and ensuring loan repayment are the two main tasks done by the Loan Officer. o Relationship Manager (RM): There are 36 Relationship Manager.

These RM controls the Loan Officer. They visit the spot that the Loan Officer already located. Each and every enterprise will be visited by RM. RM has the authority to sanction loan highest up to taka 3 lakh. o BDM (Business Development Manager): There are 4 BDM. They

supervise the RM.

12

o QAO (Quality Assurance Officer): There are 12 Quality Assurance

Officer. They perform the job of monitoring. They supervise the RM and BDM. o Head Office Level: o Credit: 

The Credit limit varies depending on the rank.



RM has the authority to sanction up to highest 3 lakh.



BDM has the authority to sanction up to highest 5 lakh



If the credit limit exceed taka 10 lakh it goes to Credit Committee



If the credit limit exceeds taka 20 lakh it goes to the Board.

o Loan Admin - The posting is done in the system in the Loan Admin.

Then Loan Admin sends requisition to Fin Admin. o Fin Admin: Fin Admin take care of the other expenses.

o Recovery: Recovery Dept. prepares an overdue report and informs the

BDM Recovery dept. keeps track of the money. Legal notices are given to the defaulters. o MIS: MIS dept. keeps the total record of loan from its sanction to

repayment.

4.2

RETAIL BANKING

Retail Banking is known as general banking where the individual customers get services time to time from the local branches of the larger commercial banks. In City Bank Retail section has been divided into two parts – •

Distribution – Serve the acquired customers

•

Sales – Business acquisition.

They both are interdependent and work closely with each other. Retail offers different types of competitive banking products to the customers. The retail division of the City

Bank also offers some special types of deposits and loan scheme for the customer attention.

4.2.1 RETAIL DEPOSIT PRODUCTS •

Current Account.

•

Saving Account (Maximize and Normal Saving Account).

•

Deposit Premium Scheme (DPS).

•

Short Term Deposit (STD).

•

Normal FDR.

•

Abiram (A hybrid of Fixed Deposit with pays internal on a monthly interval).

4.2.2 RETAIL LOAN PRODUCTS •

Salary Loan

•

Credit Card Loan

•

Life Style Loan

•

Unsecured Personal Loan

•

Secured Over Draft

•

Teachers Loan

•

High Flyer Loan

•

Premium Term Deposit (PTD)

•

Shahaj Loan (For Bank Staff only)

•

Ashadharon (For Bank Staff only)

4.3 CORPORATE DIVISION Like Retail, corporate department has also two different wings - Corporate Banking division & Cash Management.

4.3.1 CORPORATE BANKING DIVISION Corporate Banking is a specialized area of City Bank, which addresses the diverse financial needs of Corporate Clients.

This division exists to provide banking services and financial partnership with local and foreign business houses (Public and Private Limited Companies), NGO’s, trading houses, joint ventures and various government bodies/corporations etc. As the

14

financial partner of choice for the corporate sector, City Bank wants to be distinguished by its: •

Quality of service

•

Value of innovative solutions

•

Level of trust with clients

•

Customer knowledge

Corporate clients can access a wide range of financial services offered by corporate banking division including: •

Debt Capital

•

Equity Capital

•

Ongoing relation support

•

Financial Markets

Products: City Bank provides a comprehensive range of innovative corporate financial solutions tailored to suit each company’s needs. This range includes both funded and non-funded facilities. Following are some of the products that CBL offers to its clients: •

Corporate Finance o Loan Syndication o Project Finance: Short and Medium term

•

Finance/Credit Extension

•

Overdrafts

•

Demand Finance

•

Working Capital Finance

•

Receivable Discounting

•

Pre and Post Export Financing

•

Short-term loan: revolving loans, LATR etc.

•

Trade o Letter of credit: Sight, Unsance etc. o Guarantee: Performance, Security, Advance Payment etc.

•

Lease financing

•

Target Market: o Pharmaceuticals, Toiletries, Chemicals and Pesticides o Power Generation, oil exploration, Industrial and household gases

(Liquid, Petroleum Gases etc.) o Edible oil, Bulk Trading –Essential Commodities, Industrial Raw

Materials, Agricultural Inputs, Cement. o Garments, Textiles and related backward linkages industries

including spinning, Knitting, Yarn, Garment accessories etc. o Food Processing and Beverage Industries. o Cable and Cable wire, Information Technology. o Leasing Companies/Non Banking Financial Institutions. o Health service Industry, Non Governmental Organizations. o Importers/dealers of machinery, Industrial, Electrical equipment o Education Institutions, Bone china, Ceramics, Melamine, plastic

products. o Manufacturing

and

Trading

of

Consumer

Durables,

Telecommunication, and Contractor Finance. o Ship Breaking, Re-rolling Corrugated Iron (CI) Sheet Mfg and

related business. o Air Lines, Shipping Lines, Freight Forwarders, Testing Inspection

agencies, Footwear and Leather. o Tobacco products and Tea. •

Target Customers Group: o Leading Domestic Corporate and Trading Houses. o Local medium and large corporate. o MNCs’ o NGOs’ o Educational Institutions.

4.3.2 TRANSACTION SALES & SERVICES (TRS) 16

The major responsibility of City Bank’s TRS Division is to support their Corporate Customer with the combined network covers Dhaka, Chittagong, Sylhet & Savar presently. TRS offer the no cost on line banking facility through 13 branches CityBank. They offer cash deposit and withdrawals, cheque deposits, and money transfer facility, account enquiries, give cheque book requisition and Account Statement with their following type of account: •

Current Account

•

Short Deposit Account (STD)

•

Fixed Deposit

•

Savings Account (for corporate employees)

•

Convertible Account

•

FC Account

TRS division also has Priority Service System for their Corporate Customer, which manages their business finance and cash resources very conveniently. Priority Service Banking includes the following special services:

•

Pick-up & Delivery Services

•

Auto fax Report

•

Corporate Help Line

•

Inward Remittance Information

•

Express Payment

4.4 TREASURY Treasury division at CBL deals with the fund position. This division calculates and projects the fund requirement to meet day-to-day operation. It has also two wings, one is front office and the other is back office. Front office deals with directly to the money market of the country. Their main job is to lend money to other financial institution on call or short-term basis, if the bank has additional money idle. Or if the bank falls short in liquidity, this division borrows money from other financial institution on the same basis. On the other hand the back office keeps records of the fund position of the bank.

4.4.1OBJECTIVE •

Managing mandatory liquidity.

•

Maximizing return from fund management.

•

Matching Asset and Liability.

•

Generating profit from Intermediary functions.

4.4.2 BUSINESS SEGREGATION •

Money Market: Money Market is a network of financial institutions linked by

telecommunication network to facilitate lending and borrowing of fund for short-term (less than a year).

•

Foreign Exchange Market: It is the organizational framework within which,

financial institutions and individual’s trade or exchange foreign currencies.

4.4.3 FUNCTIONS Money Market: o Maintenance of Statutory Reserve o Meeting Branch/ Division fund requirements o Call Loan taking and placing o Term taking and placement o Market analysis

•

18

Foreign Exchange Market:

o Circulation of exchange and interest rate on FX. Deposits o Maintenance of daily exchange position within the limit o Nostro funding o Forward quote

5.1 PERFORMANCE AT A GLANCE

TABLE 3: PERFORMANCE OF CBL Particulars

2007

Paid up capital

500,00 0

Total Capital including general provisions

2006

2005

500,00 0

98889

20 650,29

Capital Surplus/deficit

1 40753

Total Assets

4 16876009 10,015,93

Total Deposits Total Loan & Advances

advances (%) Profit after taxes & provisions

4

27 157,1 78 4,542,0

6

43 8,168,97 3,497,3

9

03 5,819,79 2,870,1

11719312

2 71.24% 1.97%

192680

07 82.07% 1.06%

99,30 3

Amount of classified loans during current 265179 year Provision kept against classified loans

424,3

73,68

13409010

Credit Deposit Ratio 87.94% Classified loans against total loans and 2.25%

405,0

30,2 81

114,414

30,5 42

134061

84,43 2

8,1 83

Provisions surplus/deficit

26862

40,84

Cost of fund Interest earning assets

1 73 7.58 7.23% 7.50% 16278383 9,735,34 4,475,5 9

1

43

Non interest earning assets Return on Investment (ROI) Return on Assets (ROA) Incomes from investments

597626 8.54 1.14 292067

280,58

7 01 8.57% 3.73% 0.99% 0.67% 166,96 94,7 7

Earnings per share

66,5

38.54

90 23.1

6

12.

09

5.2 BALANCE SHEET PERFORMANCE During the year, CBL has expanded their business rapidly and undertook significant operations in trade finance business (i.e. 750% growth in the year 2006 over last year) along with the same upward trend in SME, commercial and retail lending activities.

Propelled by strong growth in both loans and deposits, the Bank’s operating income increased substantially in 2007.

CBL has a 164% growth rate on its deposits in the financial year 2007 comparing to its previous year’s (2006) and the same time it also has a 201% growth arte over its loans and advances. Though the advance to deposit ratio i.e. 71.24% comparatively comedown in 2006 from 2005, it again picked up in 2006 (87%). These upward trends in both deposit and loans, helps the bank to increase its assets by 168% over its previous year’s (2005) assets. CBL has also enjoyed higher growth rate on its fixed and other assets.

5.2.1 PROFITABILITY In the year 2007 the bank has earned an operating profit of BDT 586 million compared to BDT 320 million in the previous year with a stunning growth rate of 183%. This was possible, as CBL has earned a 165% growth on its interest income where as its interest expense growth was 93% from the year 2005. This difference has basically occurred because the cost of fund did not increase to extent of increase in return on loan.

The growth rate of operating expenses has also gone up by 103%, but this trend is acceptable because the bank has earned growth rate of over 100% in all aspects. More 20

over a growth of amount 193% in its profit after tax supports the rationality of such hike in operating expenses earned. All this upward trends help CBL to increase the Earnings Per Share by almost 165% (from 23.16 to 38.54.

5.2.2 OTHER PERFORMANCE INDICATOR •

Capital Adequacy: Capital adequacy focuses on the total risk weighted capital intended to protect the depositors from the potential shocks of losses that a bank might incur. In the year 2007 CBL has maintained capital adequacy ratio of 10.15% against standard of minimum 9.00% set by Bangladesh Bank. This keeps more options to absorb default loan amount.

•

Asset Quality: The asset composition of CBL shows a high proportion of loans and advances (87%) in total assets. A high proportion of loans and advances indicate vulnerability of assets to credit risk, since the portion of nonperforming assets is significant in our country. But the classified loans against total loans and advances of CBL are only 2.25%. Though this ratio gone up from the year 2006, but compare to 103% increase in loans and advances this upward trend is still in acceptable level.

•

Management Soundness: Management Soundness is very difficult to measure, because it requires a qualitative measurement rather than quantitative measurement. Nevertheless ratios such as total expenditure to total income are generally used to measure management soundness. In this regard CBL’s total expenditure to total income ratio is 53%, which shows that more than half of its total income need to be spent for meeting operating expenses.

•

Liquidity: At present CBL’s liquidity ratio is 24% out of Bangladesh Bank’s minimum requirement 20%. So the bank may feel comfort but the liquidity statement shows that for short period usually 1-3 months CBL has liquidity gap or in other words, for short period, the bank has a short fall to meet its liquidity

6.1

MACRO ENVIRONMENT ANALYSIS

It is very important to carry out a macro environment scanning for the banking industry in order to identify and analyze the external factor that affected the growth

and development of the banking sector in Bangladesh. A through analysis of the macro environment in which the banks operate will allow the banks to develop pro-active strategies and navigate the organization in the turbulent ocean of competition.

The financial institutions are always heavily influenced by the macro economic conditions both globally, regionally or locally. The key macro economic indicators like GDP growth rate, inflation, industrial growth rate, expansion of trade and commerce and other factors affects the operations and the pricing strategy of the bank.

City Bank Limited (CBL), since its inception has achieved a steady growth rate.

However, the present economic downturn or recession is affecting CBL’s operations.

The country is now under a deep recession having a major decline in industrial growth rate, galloping inflationary pressure, and decline in international trade with export targets for the fiscal year yet to be achieved and other factors will eventually affect CBL and other banks pricing strategies. Many banks will have to revise the interest rate structure for its various services in order to cope with economic slowdown.

However, SME results for CBL is quite satisfactory as they have surprised their stipulated targets despite the economic sluggishness going on in the country.

6.1.1 DEMOGRAPHIC ENVIRONMENT Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation and other statistics. The demographic environment is of major interest to marketers because it involves people and people make up markets. In terms of SME requirements customer is the main part of bank. If there is no client there is no business. Some key factors of demographic environment are urbanization, education, living standard etc. For example-In terms of urbanization, lots of new business and enterprises are growing rapidly in the city or town. So more banks can be aggressive for providing loans in newly developing areas. For having new banks in the city, the standard of living will increase for the people. Education is another major factor for developing a nation. Without literacy standard of living could not come for individuals. So each and every factor is interrelated to each other.

6.1.2 ECONOMIC ENVIRONMENT

22

Factors that affect consumer buying power and spending patterns SME is very careful regarding economic issues in the country. Customer relation office is always keen to check purchasing materials and leading lifestyle of the client.

Because if the

economic condition of a client become bad then he/she might not repay the loan. On the other hand if war occurs between the two countries then price of the products will increase and people will loss purchasing power. In this way, organization might affect economically.

On the other hand, A steady growth rate with continues market oriented reforms will contribute positively by expanding the volume of business and profitability of the bank. In an economy, a steady growth means there will be more investment, savings, and consumption in the economy. As a result, bank also gets more deposit and more projects for credit disbursement.

6.1.3 SOCIAL ENVIRONMENT As banks are service oriented organizations, they always have to consider the attitude of the customer. Customer now want a speedy service accompanied by attractive and well decorated impressive branches with customer friendly officers providing tailor made services to the customers. SME of Bank impressive office has already earned a reputation for the bank and has attracted lots of potential customers around the country. In order to match with the customer needs, banks are also increasing varieties of products such as single short products, different short and medium term products and other services. One of the key factors of a social environment is social class growth. It carry out attitudes of various classes of people, such as upper class, middle class, lower class upper lower class, upper lower class, etc. The customer relation officer of Bank deals with them regarding their social classes.

6.1.4 POLITICAL ENVIRONMENT The political environment consists of law, government agencies and pressure groups that influence and limit various organizations and individuals in a given society. SME of bank have to abide national laws like festivals, holidays. On the other hand, hartals, strikes, barriers can affect the economic condition of SME. Under the latest World

Bank recommendation the banking division of the ministry of finance is being abolished a; step further in providing autonomy to Bangladesh Bank. The emergence of SME of contemporary banks and the arrival of the foreign banks are all due to the on going reforms in the financial sector of Bangladesh. CBL is restricted to provide loans for the political leaders.

6.1.5 TECHNOLOGICAL ENVIRONMENT SME division has a strong network in the whole country. The main head office is in the capital city from which it operates with all the unit offices by means of mobile telephone. In the near future, SME might handed over the palmtop computer to all customer services offices to provide accurate and quick service to the clients.

6.1.6 ECOLOGICAL ENVIRONMENT Sometimes ecological environment can turnout the business of the clients. Foods, disasters can affect the business after having the City bank loans or fire can burn out the whole business. To protect from these disasters City bank do the insurance policy with the joint names of the client. So that client can get feedback from the insurance policy to run again his business. If client do not get support from the insurance company then City bank give time or generate the client repayment schedule 6.2

MICRO ENVIRONMENT ANALYSIS

Marketing management job is to attract and build relationship with customers by creating customer value and satisfaction. It depends on other factors in the organization microenvironment- suppliers, customers, competitors, various publics which make up the organization’s value delivery system.

The company needs to study its customer marketer closely in terms of Small and Medium Enterprise and their customers group is specified. Their target group is only Small and Medium Enterprise client. On the other hand corporate clients are different to have the loan. Each market type has special characteristics that call for careful study by the marketer.

24

In terms of SME, most clients are carrying out trading business rather than manufacturing business. Few clients are attached with service business like pharmaceutical, hospital, homeopath etc. In the trading business clients want loans to meet their working capital requirement. On the other hand, clients want 10-15 for purchasing fixed assets. In our country mostly 35-40 years old clients are carrying out loans regarding the type of their business. The clients who interested to take the loan of SME then they have maintained at least one year running business. It is a policy of a bank because in the mean while client can understand his business and can set a future plan.

The educational qualification of our clients is very poor. Clients are under-graduate but carry out good business. SME support their clients who are carrying out good business and also give suggestions and guidelines to develop their business. If any client has maintained loans with other banks then SME is restricted to provide loans for those clients.

It has been found out that in our country most clients need small loans to develop their own business. The world is being globalized and modernized. So by think of it client take risks to enhance and develop their business and bank is a good helping hand to help them.

In our country, clients want more time to repay the loan. Bank gives adequate time for the client to repay the loan whether they can get benefit from it. Clients are very happy to repay the loan by equal monthly installment. Clients know the right time to repay the loan at the right place. But in the pick season, most client wants short fund requirement to carry out good business. Regarding interest rates, clients are not talk about more because clients get the loan at the right time from the bank. Clients are also happy by the issuance of security preferences because they do not have to provide any collateral security for hypothecation or unsecured loans.

SME unit of bank networks has every where in Bangladesh. So clients can have the SME loans wherever his business exists in the country. The purpose of this loan is the economic development in our country, which might divert the clients mind after having the loans for expansion. Many clients have ambition to expand from trading to manufacturing business to generate more profit.

When a Loan officer of a bank would visit a business, the client must provide the proper and right information and show the right documents for justifying a good client. If any officer of a bank feel bad smell in the business then the Loan officer reject that client without concerning the management. So clients should be feel comfortable to provide proper information to have the loan.

Regarding the service by the Loan officer, almost all clients are satisfied by get these quick facilities from them. Though it is pioneer division of this bank, so client should be fully satisfied by having this facility.

6.3

INDUSTRY ANALYSIS: SME FACILITY OF BANK .

6.3.1 THREAT OF NEW ENTRANT In every industry, there is a threat of new entry, which varies according to industry.

Similarly, the banking sector of Bangladesh also faces the threat of new entrants.

However, the threat comes from two directions. The first threat comes from the arrival of the multinational banks and their branch expansion particularly due to the booming energy sector. Another threat comes from the emergence of new private commercial banks. The countries traditional banks are facing the treat of further competition and better quality service. Similarly, the potential banks that may emerge in the next few years will further enhance the intensity of competition and may pose further threat to the existing banks. At the same time, arrival of the foreign banks is posing threat and pressure on the existing banks. Already Standard Chartered Bank and Hong king Shanghai’s Banking Corporation (HSBC) has started to provide small loans to clients and they are also going to start door to door services to clients.

26

6.3.2 GROWTH IN THE INDUSTRY The rivalry among the competitors and the growth in the industry depends upon the intensity of competition. If the industry has a high intensity of competition then the industry will have a high growth rate, as all the firms will try to beat the others in order to grab the market share. Similarly, the banking sector of Bangladesh is growing considerably and at the same time competition is increasing.

6.3.3 COMPETITORS •

Identifying the banks competitors: In terms of world bank advice, most of the private banks are now ready to provide small or micro credit loan facility to the clients because small loans are less risky than the corporate loan.

•

Determining the competitor’s objectives: In our country, to provide big loans or long term loans are risky because Bangladesh Bank is carrying out lots of defaulter’s list. So most of the banks are now interested to provide small or micro credit lending in terms of small and medium enterprise business. The objective of the competitors is to capture in the market by providing small loans regarding and manufacturing business. But everyone’s common objective is economic development of this country.

•

Identify the competitors’ strategy: Standard chartered bank already sent marketing troops surrounding the cities for providing loans and deposits. City Bank is going to start retail service business for capturing the market. So competitor’s analysis is important factor to carry out in the long run business for any organizations. Among these banks, many of them have lower interest rates but lots of hidden costs and services.

7.1

DEMAND CREATION

The SME division of CBL basically provides micro credit loans to small and medium enterprises. Because of its unique nature, the demand for SME loans is different in nature to the demand for corporate or retail loans. A huge portion of the target market has traditionally been neglected by the banking sector and hence, is ignorant about banking activities. Thus, awareness building has been, and still is, a vital activity of

the demand management process of SME loans. The process flow of demand creation is as follows:

Market

Customer Needs Identification

Product Development

Relationship Building

Awareness Creation

The Loan Officers play a vital role in all the stages of demand creation apart from market identification and product development. They provide door-to-door services for the clients and at the same time are always in search for potential new clients.

Because clients are ignorant about banking products that may satisfy their needs, the Loan Officers identify their needs, evaluate their requirements and determine which products are most suitable for them.

The major security of the SME products is building relationship between clients and banks.

Demand basically comes from two groups: new customers and repeat

customers. Because banks are facing new marketing realities like changing demographics, slow growth economy, more sophisticated competitors etc., CBL cannot afford to lose clients. The key to customer retention is superior value and satisfaction. As CBL recognizes this fact, repeat borrowers of SME products enjoy lots of extra benefits.

7.2

28

MARKET SEGMENTATION

The market consists of many types of customers, products and needs and the marketer has to determine which segments offer the best opportunity for achieving company objectives. CBL segments the market for banking products into three categories based on the nature of the consumer: TABLE 4: MARKET SEGMENTATION OF CBL Segment

Target Market

Corporate

Enterprises with loan requirement of Taka 50 lacs or more

Small & Medium Enterprise Retail

Enterprises with loan requirement of Taka 2-40 lacs Individuals with loan requirements for consumer purposes

By segmenting its consumers into these categories, CBL is trying to serve niche markets where there is ample opportunity for growth.

Within SME, the market is further segmented on the basis of the nature of the business as follows: Small & Medium Enterprise Trading Manufacturing Agriculture Service Wholesale Retail Mills Bakery General Stores Press Factory Food Beverage Poultry Pathology Hospital Schools & Colleges Dairy

7.3

TARGET CUSTOMERS

To succeed in today’s competitive marketplace, organizations must be able to hold on to its customers by delivering greater value. In order to do this, an organization must be able to identify the customers who would be benefited from their products. City Bank has targeted the small and medium enterprises that have small loan requirements as the target consumers of their SME products. However, CBL does not finance business startups. The business has to be at least two years old to avail the SME loan facilities offered by CBL. Most of such businesses are sole proprietorships. There are some partnerships as well, but limited companies are rarely seen in this category. The survey that I had conducted brought up the following results as common characteristics of the respondents: •

The mean age of the respondents was 38.71 years and mode was 33 years.

•

71.50% of the respondents did not pursue education after completing their HSC. 44.50% of the respondents did not complete HSC.

•

The average working capital requirement of the respondents per month was almost Tk. 28,000.

Thus the target customers can be classified as the entrepreneurs who have little or no formal education, between the age group of 30-40 years and having working capital requirement of around Tk. 30,000.

MARKET POSITIONING

7.4

Every product must have a unique proposition that will enable it to fulfill the customers’ needs. In case of loans, there are four factors that might influence the clients’ decisions regarding the selection of a loan from a bank:

30

•

Interest Rate

•

Collateral

•

Time Involved in Acquiring the Loan

•

Repayment Scheme and Tenure

Not all factors influence every segment of the market. In the survey conducted, the following findings were revealed when the respondents were asked about their prime reason for obtaining SME loans from CBL: From this response, it can be concluded that CBL has been successful in positioning its SME loans as collateral-free and quick to get. In the segment that it operates, these features are the pre-dominant influencing factors in the minds of the clients. This position has enabled CBL to attain the astounding growth that it has already achieved in such a short time.

7.5

DEVELOPING THE MARKETING MIX FOR SME LOANS

7.5.1 PRODUCT In order to serve the market more efficiently, CBL has designed various products that will be able to satisfy the needs of the clients. The summary of all the SME loan products of CBL can be found in Appendix III. However, a few important factors are worth mentioning here.

TABLE 5: DIFFERENT SME LOAN PRODUCTS OF CBL

Purpose

Loan Size Repayment Scheme

Muldhan Munafa Fixed Fixed

Sulov

Asset,

Asset,

Fixed

Working

Working

Asset

Capital 4-9.90

Capital 10-50

Sheba

Fixed Asset

4-40 lacs 4-40 lacs lacs lacs Single Payment of Principal and Monthly Interest Payment/ Monthly Installment of Full Volume

CBL has various SME products to satisfy the needs of the different types of clients in the SME market. The different loan sizes are set to attract enterprises of different sizes. Loans are approved on the basis of inventory and total receivables. Usually, up to 75% of the average inventory and receivables is granted as loan.

7.5.2 PRICE The price of loans is actually the interest paid for it and the charges, fees or commissions associated with it. In case of CBL, the pricing for SME products are as follows:

TABLE 6: PRICING OF DIFFERENT SME LOAN PRODUCTS OF CBL Interest

Loan Processing Fee

20% p.a. for loan Tk. 2.00-8.00 lac Muldhon

17% p.a. for loan Tk. 8.01-15.00 lac

1% of loan amount plus VAT

16% p.a for loan Tk. 15.00-30 lac 2% of loan amount for loan Tk. 2-3.5 lacs 24% p.a. for loan Tk. 2.00-10.00 lac Munafa

17% p.a. for loan Tk. 10.01-15.00 lac

1.5% of loan amount for loan 4-7.5 lacs

16% p.a for loan Tk. 15.00-30 lac 1% of loan amount for loan Tk. 8 lac and above Shulov

Equated

Monthly

facility: 17%

32

Installment

loan 1.5% of loan amount plus VAT

TABLE 6: PRICING OF DIFFERENT SME LOAN PRODUCTS OF CBL Interest

Loan Processing Fee

Single Installment Loan facility: 18% 22% p.a. for 3 lacs to 9.5 lacs Sheba

17% p.a. for 10 lacs to 15 lacs

1% of loan amount plus VAT

15% p.a. for above 10 lacs to 15 lacs This differentiated pricing method for different amount of loans is designed to attract clients with various requirements.

7.5.3 PLACE (DISTRIBUTION) BBL offers loans to SME clients all over the country. However, loans are processed centrally in the SME Division of the Asset Operations Department. The base unit of the distribution channel of the SME Department is the Unit Office. There are 2-7 CROs in each unit office based on the market potential of that particular unit. The CROs are responsible for the grass-root level distribution of SME loans. At present, there are almost 1050 cror operating in the country.

The distribution channel of SME loans is as follows: The country is divided into 7 territories. There are 65 Zonal Offices and 319 Unit Offices in the country. Zonal Officers have the authority to approve loans up to Tk. 8 lacs.

7.5.4 PROMOTION Due to the nature of clients, direct marketing techniques are very effective for the promotion of SME loans of CBL. CBL has two main types of promotional activities: •

Door-to-Door Service: The CROs identify potential clients and reach them with loan offerings. Most of these clients are illiterate and do not maintain any

financial documents. The CROs help them prepare documents required by the bank for them and provide them with necessary support in activities like account opening, transaction, etc. The CROs also promote the SME loan products to potential clients. Because they have a target to achieve, they do this willingly.

•

Flyers & Brochures: For the more educated clients, CBL provides flyers and brochures in the unit offices as well as in the branches. These flyers contain specific features of the product they advertise. However, as this type of promotion is handled by the Marketing Department, it would not be within the scope of this report to discuss more elaborately on this promotional tool.

SWOT ANALYSIS

7.6

SWOT analysis is an important tool for evaluating the company’s Strengths, Weaknesses, Opportunities and Threats. It helps the organization to identify how to evaluate its performance and scan the macro environment, which in turn would help organization to navigate in the turbulent ocean of competition.

7.6.1 STRENGTHS •

Company Reputation: City bank has already established a favorable reputation in the banking industry of the country particularly among the new comers. Within a period of 5 years, CBL has already established a firm footing in the banking sector having tremendous growth in the profits and deposits. All these have led them to earn a reputation in the banking field.

•

Investors: CBL has been founded by a group of eminent entrepreneurs of the country having adequate financial strength. The shareholders of the bank are all institutions themselves, which adds to the financial strength of the bank. This is one of the main reasons why CBL has been able to overcome the huge setup cost of the SME loan distribution channel and also the huge running cost of the SME Department.

34

•

Facilities and Equipment: CBL has adequate physical facilities and equipments to provide better services to the customers. The bank has computerized and online banking operations under the software called MBS banking operations. This has shortened the loan processing time considerable.

At the same time, CBL can utilize the distribution channel of its major investor, City Bank to operate in the rural regions of the country.

7.6.3 WEAKNESSES •

Advertising and Promotion of SME Loan: This is a major set back for CBL and one of its weakest areas. CBL’s adverting and promotional activities are satisfactory but its SME loans are not advertised well. It does not expose its SME product to general public and are not in lime light. CBL does not have neon signs or any other type of advertisement for SME loans in the city. As a result people are not aware of the existence of this bank.

•

Unsatisfactory Remuneration Package: The CROs are not entirely satisfied with the compensation package they receive. There is no target-based bonus system in the bank, although the CROs have to meet targets. Although the CROs are provided with motorcycles and mobile phones, it is not enough to motivate them.

•

Huge Operating Cost: Because of the current structure, the operational cost of SME loans is high. This has reduced considerably the profit from this business unit.

7.6.3 OPPORTUNITIES •

Diversification: CBL can pursue a diversification strategy in expanding its current line of business. The management can consider options of starting merchant banking or diversify in to leasing and insurance. By expanding their business portfolio, CBL can reduce their business risk.

•

Product Line Proliferation: In this competitive environment CBL must expand its product line to enhance its sustainable competitive advantage. As a

part of its product line proliferation, CBL can introduce new, more segmentoriented products in the SME sector.

•

Use of ATM in Disbursement Process: ATMs and POS machines can be used to disburse with loans more efficiently. If each unit office is provided with a POS machine, it would be easier for clients to repay loans. Also, it would reduce the pressure on the CROs.

7.6.4 THREATS •

Multinational Banks: The emergence of multinational banks and their rapid expansion poses a potential threat to the new growing private banks. Due to the booming energy sector, more foreign banks are expected to arrive in Bangladesh. Moreover, the already existing foreign banks such as Standard Chartered are now pursuing an aggressive branch expansion strategy. This bank is establishing more branches countrywide and has already launched its SME operations. Since the foreign banks have tremendous financial strength, it will pose a threat to local banks.

•

Upcoming Banks: The upcoming private local banks can also pose a threat to the existing private commercial banks like CBL. It is expected that in the next few years more local private banks may emerge. If that happens the intensity of competition will rise further and banks will have to develop strategies to compete against an on slaughter of foreign banks.

•

National Specialized Banks: NSBs pose the major threat to BBL in the SME sector. At present, they hold the major portion of the SME market. If these banks begin to think aggressively about financing the SME sector, they may prove to be CBL’s prime competitors.

8.1 36

DEFINITION OF SME

There are a lot of confusions regarding the definition of SME within the banking sectors. For example, CBL defines SME as enterprises with loan requirements of Tk 2-50 lacs. In Standard Chartered Bank, however, SME starts from Tk. 50 lacs. Again in the NCBs, SME includes even smaller enterprises with loan requirements of Tk. 50,000 or less. However, for the context of this report, SME will be counted as enterprises with loan requirements of Tk. 2-50 lacs.

8.2

INVESTMENTS IN THE SME SECTOR BY THE BANKING INDUSTRY

8.2.1 CATEGORY-WISE MARKET SHARE The market of SME loans is dominated mainly by the NCBs with a market share of 53.37%. The total size of the market is Tk. 45.652 billion. Category-wise distribution of SME loans in the banking industry is shown in the following table: TABLE : BANK CATEGORY-WISE DISTRIBUTION OF THE VOLUME OF SME LOANS Figures in '000,000 BDT Volume

Percentage

NCB

23,294

53.37%

PCB

11,125

25.49%

FCB

2,450

5.61%

NSB

6,778

15.53%

Total

43,647

100.00%

The top ten market players in the SME banking sector and their market share are shown below: 8.2.2 REASONS BEHIND THE DOMINANCE OF NCBS There are various reasons behind the dominance of NCBs in the SME sector.

Unfortunately, NSBs, which are supposed to support the SME sector, could not make

such a dominant presence in the industry. The reasons behind the dominance of NCBs in the SME sector are discussed below: •

Interest Rates: The NCBs invest in the small and medium industry at a very low interest rate. The average interest rate for SME loans in the different categories are compared below:

The lowest interest rate is in Agrani Bank which has an average interest rate of 7.50% only.

•

Network: The NCBs have a much better network in terms of branches established throughout the country. As a result, their contact is also farreaching. The nature of SME clients is such that in order to reach them, a bank must have access to rural areas. As all transactions must be done through branches, it gives the NCBs a distinct advantage in the SME sector. The average branch size of the different banks in Bangladesh (category-wise) is shown in the following table: TABLE : CATEGORY-WISE BRANCH STRENGTH OF BANKS Category

•

No.

of Average Branch

NCB

Branches 2904

Size 968

PCB

2077

67

FCB

18

18

NSB

1335

267

Government Assistance: Bangladesh Bank provides financial assistance to NCBs and NSBs to invest in the SME sector. This allows them to operate, even with a loss, at a lower price than the other banks. This is one of the main reasons why the interest rates in the NCBs are so low and thus, attractive for the clients.

8.2.3 COMPARISON OF THE GROWTH RATE OF THE MAJOR PLAYERS 38

The trend for the top ten market share holders is as follows:

2005 34 129 715 11

2005 6.15% 4.85% 87.43% 1.57%

2006 115 456 3455 19

2007 415 1055 7584 93

2008 962 759 13681 246

agriculture 238.24% manufacturing 253.49% trade 383.22% service 72.73%

260.87% 131.36% 119.51% 389.47%

year 2006 agriculture 2.84% manufacturing11.27% trade 85.41% service 0.47%

2005 34 129 715 11

year agriculture manufac trade service

2007 4.09% 10.88% 84.60% 0.42%

131.81% -28.06% 80.39% 164.52%

Sector-wise Portfolio of SME Loans of CBL: 2008 agriculture

87.43%

manufacturing trade service 4.85%

6.15%

1.57%

Sector-wise Portfolio of SME Loans of CBL: 2007 This figure depicts the rather poor condition of the NSBs. The NCBs have agriculture

85.41%

experienced stagnant or negative growth during these three years. CBL and IFIC Bank have grown at a consistent rate during this period. Standard manufacturing Chartered Bank has also made remarkable progress during this period. Janata Bank and RKUB have trade

11.27%

2.84%

0.47%

service

experienced negative growth in one year during this period while BSB had a constantly negative growth rate.

The growth rate in 2007 and 2008 of the top ten SME investing banks are as follows:

TABLE 9: GROWTH RATE FOR THE TOP TEN SME INVESTORS Bank

2007

Agrani Bank

5.84%

2008 0.23%

Sonali Bank

38.36%

15.63%

Janata Bank

-15.06%

10.31%

IFIC Bank

38.85%

26.49%

BRAC Bank

81.75%

48.62%

City Bank

12.31%

15.85%

SCB

3542.86%

60.13%

RKUB

12.12%

-0.25%

Eastern Bank

328.65%

16.83%

BSB

-10.51%

-63.38%

In both 2007 and, the highest growth rate was achieved by Standard Chartered Bank3542.86% and 60.13% respectively. However, as the bank has started SME banking only in 2007, this growth rate is expected. Same is the case for Eastern Bank Limited, which has experienced a growth of 328.65% in 2005. The growth rates for the NCBs are less because of the following reasons: •

Huge Volume: The NCBs are the market leaders in the SME banking segment.

Because of the huge volume of SME loans they have already achieved, it is impossible for them to sustain the same growth rate.

•

Existence for a Longer Period: The NCBs have started SME banking in the 1990s. It is impossible to maintain a high growth rate for such a long time. The SME market has almost reached the maturity stage for the NCBs.

40

•

Aggressive Marketing by the PCBs: After their emergence in the SME sector in the early 2000s, the PCBs have adopted an aggressive strategy in marketing their SME products. This has enabled them to snatch away a considerable portion of the SME market from the NCBs. As they could not compete with the interest rates, they provided other facilities like minimum collateral and shorter processing time.

8.3

SME BANKING IN CBL

5.3.1 CONTRIBUTION OF THE MAJOR BUSINESS DIVISIONS As is shown from Figure 2, CBL is one of the major investors in the SME segment of Bangladesh’s economy with a market share of 7.78%. Even within the bank, SME consists of a major portion of the total loan portfolio. The bank policy requires that at least 50% of the total loan portfolio should be allocated to SME. The contribution of SME loans in CBL’s loan portfolio is shown in Figure 6.

The contribution of SME in the overall loan portfolio was highest in 2007 at 61.14%.

However, in 2008, the contribution has decreased to 42.45%. This is mainly due to the management’s concentration on retail loan products, the share of which has increased from 17.55% in 2004 to 31.19% in 2008.

The total loan portfolio of CBL in the years 2006, 2007 and 2008 is shown in the following table:

TABLE 10: DIVISION-WISE LOAN PORTFOLIO OF CBL Figures in Million BDT 2005

2006

2007

2008

SME

331

1,890

3,435

331

Retail

110

578

1,229

110

Corporat e Total

184

623

1,405

184

625

3,091

6,069

12,027

8.3.2 GROWTH IN THE BUSINESS DIVISIONS OF CBL The growth rate in the business divisions of BBL are as follows:

TABLE 11: GROWTH IN THE BUSINESS DIVISIONS OF CBL 2006

2007

2008

SME

470.72%

81.76%

48.61%

Retail

426.41%

112.72%

205.10%

Corporate

237.95%

125.33%

125.76%

The year 2006 brought about huge growth in all the divisions of CBL. As the bank began its operations in late 2004, this was expected. Although the growth rate declined in the subsequent years, the bank still managed to sustain at least a 100% growth rate in the retail and corporate division. But the growth in the SME division continued to decline drastically through the years 2007 and 2008. This scenario is clearly depicted in the trend analysis of the loan volumes in the different business divisions of CBL. Figure 7: Trend of the Volume of Loans (Division-wise) in CBL 0 1,000 2,000 3,000 4,000 5,000 6,000 2005 2006 2007 42

2008 Volume (Mil. BDT) SME Retail Corporate

Figure7 shows that SME has maintained a steady slope over the years, whereas the slope for retail and corporate has begun to become steeper after 2008. This indicates that retail and corporate are experiencing a greater growth than SME from 2007.

8.3.3 PRODUCT-WISE BREAKDOWN OF SME LOANS IN CBL The first product introduced in SME banking by CBL in 2004 was Muldhon loan, which was an any-purpose loan with a range of Tk. 2-9.50 lacs. This loan still remains the most dominant product with a share of almost 85% of the SME loan portfolio.

After the success of Muldhon, Munafa was introduced with a range of Tk. 8-40 lacs.

This product also became quite popular and now has a share of 12%. Sulov and Sheba were introduced in 2007 to capture specific segments of the SME market, namely the health-care and education sector. These loans have a combined portfolio share of 2.5%. The most recent loans, Nokshi and Supplier Finance, have not made significant progress yet, and have a combined portfolio share of 0.5%.

Figure 8.3.4 INVESTMENT SECTOR-WISE BREAKDOWN OF SME PRODUCTS OF CBL Based on investment sector, CBL has segmented the SME market into 4 categories: Trade, Manufacturing, Agriculture and Services. The portfolio share in each of the segments is shown in Figure 9 and 10.

2008 % of tot disbursed amt disburse 332,785,000 6.52% 455,815,000 8.93% 4,261,520,000 83.48% 54,630,000 1.07% 5,104,750,000 100.00%

year agriculture manufacturing trade service

2005 34 129 715 11

2007 % of tot disbursed amt disburse 229,100,000 6.67% 345,200,000 10.05% 2,834,800,000 82.53% 25,850,000 0.75%

year 2005 agriculture 6.15% manufacturing 4.85% trade 87.43%

Although trading companies have an 87.43% share and service companies 1.57%, number-wise, the volume-wise share is 83.48% and 1.07% respectively. On the other hand, manufacturing and agro-based companies have a larger share in volume than in number of loans. This signifies the fact that the average loan size of trading companies is actually smaller than that of manufacturing and agriculture companies.

8.3.5 SECTOR-WISE GROWTH If we compare the sector-wise trend of SME loans as is shown in Figure 11, we can see that investment in the trading companies has the steepest curve. This indicates the huge increase volume-wise in this sector on a year-to-year basis. Service sector, on the other hand, has experienced slow increase in volume up to 2008. However, if we take a closer look at Figure 12 which indicates percentage increase on a year-to year basis, we can see that only the service sector has experienced an increasing trend in terms of percentage growth over the period. Investment growth in the manufacturing sector has also begun to increase from 2007. From these figures it can be concluded that although, the trading sector still accounts for the bulk of the portfolio, manufacturing and service sectors have enormous potential for growth.

44

Category-wise Distribution of the Volume of SME Loans Figures in '000,000 BDT 2006

2007

2008

NCB

20,484

21,458

23,294

PCB

6,059

8,867

11,125

FCB NSB Total

42 9,011 37,602

1,530 8,555 42,417

2,450 6,778 45,655

Bank

2006

2007

Agrani Bank

10008

10,592

Sonali Bank

5143

7,116

Janata Bank

4749

4,034

IFIC Bank

2422

3,363

BRAC Bank

1,890

BSRS SCB RKUB City Bank BSB

1949 42 2129 370 4214

3,435 2,189 1,530 2,387 1,586 3,771

Growth Rate for the Top Ten SME Investors Bank

2007

2008

Agrani Bank

5.84%

0.23%

Sonali Bank

38.36%

15.63%

Janata Bank

-15.06%

10.31%

IFIC Bank

38.85%

26.49%

service

246 15648

1.57% 100.00%

54,630,000 5,104,750,000

1.07% 100.00%

2007 sector agriculture manufac trade service

no. of loans 415 1055 7584 93 9147

% of tot % of total disbursed amt disburse 4.54% 229,100,000 6.67% 11.53% 345,200,000 10.05% 82.91% 2,834,800,000 82.53% 1.02% 25,850,000 0.75% 100.00% 3,434,950,000 100.00% 2006

sector agriculture manufac trade service

no. of loans 115 456 3455 19 4045

% of tot % of total disbursed amt disburse 2.84% 105,592,000 5.59% 11.27% 251,500,000 13.31% 85.41% 1,516,564,000 80.25% 0.47% 16,144,000 0.85% 100.00% 1,889,800,000 100.00% 2005

8.4

PERFORMANCE OF SME LOANS OF CBL

The performance of a loan is determined by the repayment status of that loan. A loan has two statuses which determine its performance: •

Regular Loan: When the repayment of a loan is made on time it is considered to be a regular loan. A loan is performing as long as the installments of that loan are paid on time.

•

Irregular Loan: A loan becomes irregular when the installments are not paid on time or when installments are missed. The number of irregular accounts reflects the overall credit quality of a loan portfolio because it is the point from where loan accounts tend to move towards being defaulted. Therefore the actual recovery efforts by the bank start here.

8.4.1 PERFORMANCE IN COMPARISON TO OTHER BUSINESS DIVISIONS To analyze the performance of loans, CBL maintains records of overdue installments.

In some cases, clients pay partial installments and in such situations, the installment is counted as per the proportion of paid amount to installment amount. There are two measures of performance evaluation in CBL.

46

•

Portfolio at Risk (PAR): The percentage of the total outstanding amount of irregular loans is known as Portfolio at Risk (PAR). PAR is the total amount outstanding of the irregular portion of the loan accounts expressed as a percentage of the outstanding amount of total loan portfolio. It is so called because the chance of its becoming Bad Debt is more than the regular accounts and hence, this portion of the portfolio is deemed to be at risk. The performance of loans in the different business divisions of CBL as on December 31 2008 is shown in the following table:

TABLE 12: PERFORMANCE OF LOANS IN CBL Figures in BDT 000 Retail

SME

Corporate

4,094,181

4,806,200

2,875,300

17,110

29,812

2,116

10,355

29,495

1,645

17,153

33,609

5,801

29,592

36,609

2,693

106,382

58,981

97,676

287,690

79,733

150,854

Total Overdue

468,282

268,239

260,785

PAR

11.44%

5.58%

9.07%

Arrear-Outstanding Ratio

0.0085

0.0497

0.0385

Outstanding (31 Dec 08) Overdue 6 Installments & Above Overdue

5-5.99

Installments Overdue

4-4.99

Installments Overdue

3-3.99

Installments Overdue

2-2.99

Installments Overdue

1-1.99

Installments

An analysis of the above table will reveal that in case of retail and corporate loans, most loans are irregular for one or two installments. The case is different

with SME, though. In SME, the CROs pursue clients for repayment right from the first installment date. Therefore, the chances of irregularity are minimum.

However, in case of larger SME loans, irregularity exists because the installment amounts sometimes become too big for the clients and they find it difficult to pay. In comparison with retail loans and corporate loans, the PAR is very low for SME loans. •

Arrear-Outstanding Ratio: The arrear amount of an overdue loan is the total amount of the installments that have been missed. The performance is calculated by dividing the total arrear amount by the total outstanding amount.

The lower the ratio, the better is the performance of a particular loan or loan segment. The above table shows that the arrear-outstanding ratio of SME loans is higher than that of both retail and corporate loans. This can be explained by the following factors:

48

o

Sector-wise Portfolio of SME 2004

owth in Sector-wise Portfolio Share of SME Loans of CBL

85.41%

agriculture manufacturing trade service

11.27%

2.84%

Sector-wise Portfolio Share (Volume-wise) 83%

2008 332,785,000 455,815,000 4,261,520,000 54,630,000 82.26% 52.04% 25.33% 515.00% 2008 332.79 455.82

9% agriculture

manufacturing

7% 1% trade

service

Figure 12: Percentage Growth in Vol Loans of BBL

In both retail and corporate loans, the volume of irregular loans in the 1600.00%

1.99 installments category is proportionately much higher than that of 500.00% 400.00% 300.00% 200.00%

the other categories. In retail loans, this consists of 61.44% of the overdue volume, and in corporate loans this figure is 57.85%. As a consequence, the total arrear amount is also very low. Also, in case of SME loans, there is a uniformity of overdue volume in each category, where as in the other two divisions, the volume gradually goes down as the installments increase. This fact is better reflected in Figure 13. o The loan size of SME and Corporate loans are larger than that of Retail

loans. As the tenure is more or less the same for all types of loans, the installment size in retail is much smaller than those of SME and corporate. Hence, the arrear amount is also smaller.

8.4.2 PERFORMANCE OF SME LOANS OVER THE LAST THREE YEARS manufac trade service

14.51% 80.43% 1.24%

11.27% 85.41% 0.47%

10.88% 84.60% 0.42%

4.13% 89.84% 0.79%

Percentage Growth in Sector-wise Portfolio Share of SME Loans of CBL 600.00% agriculture

400.00%

manufacturing trade

200.00%

service

0.00% 2006

2007

2008

-200.00%

If we consider the PAR over the last three years, as is shown in Figure 14, we can see that the PAR of SME and Corporate loans has decreased in 2008, whereas that of retail loan depicts a reversal. The sudden increase in PAR of retail loans is due to the introduction and irregularity of one product- the Salary Loan, which makes up a bulk of the retail portfolio. The decreasing trend of PAR of SME loans is a reflection of their better performance. The trend for corporate loans is also decreasing. However, it has always been more than that of SME loans.

50

Figure 15 shows the arrear ratio of the CBL loans over the last three years. The ratio for retail loans and corporate loans is declining steadily, whereas that of SME loans is increasing steadily. In 2006, the ratio for corporate loans was much higher than those of SME and retail loans, which were almost identical. In 2007, the ratios for SME and Market Share of CBL in SME Financing

corporate loans respectively were almost the same. This goes to show that in the SME sector, higher number of installments are becoming overdue, which is a cause for concern.

NCB

52%

PCB 14%

FCB NSB CBL

6% 12%

16%

Trend of the Volume of Loans Disbursed in the SME Sector by the Banking Industry: 2006-2008

Volume (Million Taka)

25,000 19,000 13,000 7,000 1,000 2003 NCB

2004

PCB M a r k e t S har e o f B B L in P C B Fin an cin g

2005

FCB

NSB

in t he S M E S ec t or

PCB BBL

8.4.3 SECTOR-WISE PERFORMANCE Figure 16 shows the sector-wise PAR of SME loans from 2006 to 2008. From the graph, it can be seen that the PAR in the service sector has undergone constant improvement going down from 3.73% in 2006 to 2.01% in 2008. PAR in the agriculture and the manufacturing sector have increased in 2007 whereas the PAR in trading sector has decreased to 5.07% in 2008 after increasing to 9.84% in 2007 from 8.23% in 2006. The PAR for the overall SME loans reflects the changes in the trading sector, mainly because of the huge market share of the sector. The agriculture sector has maintained a fairly stable PAR at and around 6% throughout the three-year period.

Figure 16: Sector-wise PAR of SME Loans 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 2006 2007 2008 PAR Agriculture Manufacturing Trade Service Overall

9.1 FINDINGS The scenario in the SME sector is quite complex. The data analyzed did not indicate any specific trend in the market. However, the situation can be termed fairly prospective if the market can be properly exploited. Based on my analysis I have presented my findings below.

9.1.1 OPPORTUNITY OF GROWTH At present the market leaders in the SME industry are the NCBs. However, their market share has declined gradually in the last three years. The market share of the different categories of banks over the previous three years is shown in the following table.

52

TABLE 11: CATEGORY-WISE MARKET OF SME LOANS Figures in '000,000 BDT NCB PCB FCB NSB

2006 54.48% 16.11% 0.11% 23.96%

2007 50.59% 20.90% 3.61% 20.17%

2008 51.03% 24.37% 53.67% 14.85%

In 2006, the market share of the NCBs in the SME sector was 54.48% which declined to 51.03% in 2008. Again, the market share of PCBs has increased from 16.11% in 2006 to 24.37% in 2008. As the PCBs are penetrating the market in the SME sector, the growth potential for CBL in the SME sector is increasing year by year.

Amongst the PCBs investing in the SME sector, CBL has a market share of 30.89%. It is the third largest PCB behind IFIC Bank in this sector. As the PCBs have a market share that is gradually increasing, CBL has a tremendous potential to be the market leaders in the SME sector in the near future. The growth rate of SME loans of CBL from 2006 to 2008 was 172.12%. A comparison of the growth rate of the major banks in the SME sector is shown in the following table:

TABLE 12: GROWTH RATE OF THE MAJOR BANKS IN THE SME SECTOR Bank

Growth Rate

Agrani Bank

6.08%

Sonali Bank

59.98%

IFIC Bank

75.64%

City Bank

55.12%

9.1.2DECLINING GROWTH RATE OF SME LOANS

From Table 9 it can be gathered that the growth rate of SME Banking of CBL has declined from 470.72% in 2003 to 48.61% in 2005. This may seem perfectly natural as the business moves on. However, the key issue of any successful business is whether it can sustain its growth. CBL has failed to do so for the following reasons.

•

Loan Range: CBL has defined its SME sector as enterprises with loan requirements of Taka 4-50 lacs. In such a definition, enterprises with lesser loan requirements miss out. In the survey conducted, the required loan amount of the clients was asked. Figure 17 is a summary of the answers found.

26% of the respondents wanted a loan of below Tk. 4 lacs. Due to the policy of CBL, they were forced to take a Taka 4 lac loan, even though they did not require the amount. Many more such clients might not have been able to avail CBL loans due to their low loan requirements.

•

Interest Rate: The interest rate of CBL is the highest among its competitors.

Although CBL provides other facilities to its clients, the high interest rate discourages many clients to approach the bank for loans. During the survey, 38.50% of the respondents appeared to be neutral about the interest rate of SME loans of CBL. 35% of the respondents were not satisfied with the interest rate while 26.50% were happy with it. This indicates that many more potential clients were put off by the high interest rates.

•

Lack of Branches: At present, CBL has 18 branches throughout the country in 4 districts. Because of the lack of branches, loan processing and repayment is considered to be arduous to many clients. As all transactions have to be done through the branches, according to Bangladesh Bank regulations, clients outside the branch network have to get and repay the loans through correspondent banks.

9.1.3 INCREASING PORTFOLIO SHARE OF RETAIL AND CORPORATE

54

In 2005 retail loans had a portfolio share of 18.70%. In 2008 its share had increased to 31.19%. During the same period, the portfolio share of SME decreased from 61.14% to 42.45% and that of corporate loans increased from 20.17% to 26.37%.

There are two main factors that contributed to the growth of retail in 2007. They are: •

Increasing Number of Products: At present, the number of retail products in CBL is 10. The recent inclusion of two new products- study loan and travel loan has bolstered the sales of retail products. SME on the other hand has only 5 products, and among them, Muldhon Loan is an extension of Munafa loan.

•

Segmented Market Approach: Retail loans are designed to cater to the needs of the clients of different segments. These loans are tailor-made according to the need requirements of the different segments. For example, salary loans are only for employees and not businessmen, teachers’ loan and doctors’ loan for teachers and doctors respectively, and high-flyer loans for airlines personnel.

This segmented approach is new for SME loans, and there are only three such segmentation-oriented products- Sulov loan, Sheba loan and Nokshi Loan..

The growth in corporate loans can be accredited to the inclusion of a new corporate loan product, the Commer Z Loan. This is a product to attract medium enterprises.

The loan range of this product is from Taka 50 lacs to Taka 4 crore.

9.1.4 PORTFOLIO STRUCTURE OF SME LOANS Figures 8, 9 and 10 portray the portfolio structure of SME loans product-wise and sector-wise. Muldhon loans are the most dominant loan products in the SME portfolio.

Sulov and Sheba, being new products, haven’t yet been able to penetrate the market significantly. However, the huge volume of Muldhon loans indicates that the average loan requirement of the clients is in between Taka 4-9.90 lacs.

In the sector-wise portfolio, trading companies dominate the market both volume-wise and number-wise. Although trading companies have an 87.43% share and service companies 1.57%, number-wise, the volume-wise share is 83.48% and 1.07% respectively. On the other hand, manufacturing and agro-based companies have a

larger share in volume than in number of loans. This signifies the fact that the average loan size of trading companies is actually smaller than that of manufacturing and agriculture companies.

Figure 11 and 12 portray the growth in each investment sector. All the sectors have grown steadily from 2005 to 2008. However, apart from the service sector, all the sectors have experienced declining growth rates from 2006. The manufacturing sector has started an increasing trend again from 2007, but the agriculture and trading sector is on a steady decline. However, the portfolio share of trading sector has increased from 80.43% in 2005 to 87.43% in 2008. The portfolio share of the segments from 2005 to 2008 is given in the following table.

TABLE 13: SECTOR-WISE PORTFOLIO SHARE OF SME LOANS FROM 20052008 Trade

Manufacturing

Agriculture

Service

2005

80.43%

14.51%

3.82%

1.24%

2006

85.41%

11.27%

2.84%

0.47%

2007

82.91%

11.53%

4.53%

1.51%

2008

87.43%

4.85%

6.15%

1.57%

The portfolio share of trade sector has gradually increased over the period, while that of the manufacturing sector has gradually decreased. However, both the agriculture and service sector have increased their contribution in the SME loan portfolio.

Although the dependence on the trading sector is still very high, CBL is trying to diversify into other sectors of the economy as well.

The reason for the gradual decrease in the portfolio share of manufacturing companies is that entrepreneurs tend to change quickly from manufacturing companies to trading companies. In the survey conducted, 34% of the respondents revealed that they were

56

engaged in other businesses before their present endeavor. Out of this 34%, 36.76% were engaged in manufacturing business before turning to trading concerns.

9.1.5 PERFORMANCE OF SME LOANS In 2008, the PAR of SME loans was the lowest amongst retail, SME and corporate loans. However, the Arrear Ratio was the highest. In both retail and corporate loans, the volume of irregular loans in the 1-1.99 installments category is proportionately much higher than that of the other categories. In retail loans, this consists of 61.44% of the overdue volume, and in corporate loans this figure is 57.85%. As a consequence, the total arrear amount is also very low. Also, in case of SME loans, there is a uniformity of overdue volume in each category, which is shown in Table 10 and Figure 13. In the other two divisions, the volume gradually goes down as the installments increase.

The PAR of SME and Corporate loans has improved from 2005 to 2008 while that of retail has deteriorated as shown in Figure 14. The arrear ratio, however, has been on an increasing trend for the SME. This states the fact that the performance of SME loans have begun to deteriorate.

From Figure 16 we can see that the PAR for manufacturing and agriculture sector is increasing. Both these sectors require immense capital investment, and hence, the loan size is also high. Thus the installment sizes are also big, which makes it difficult for the client to repay the loan on time. Trading and service sectors, on the other hand, mostly require working capital financing, and thus their loan size is also small. This leads to better performance of these sectors in terms of PAR. 9.2

RECOMMENDATIONS

On the basis of the above findings, I have made the following recommendations that CBL may take into considerations in order to exploit the potential SME market.

6.2.1

INCREASE THE RANGE FOR SME LOANS

As the survey and analysis have revealed, many SMEs require a smaller loan size. The current loan floor of Taka 4 lacs is actually an excess of funds for them. Thus CBL can

consider dropping the floor to Taka 1 lac. This will increase the market size as well as the prospect for faster growth.

9.2.2

SEGMENT-ORIENTED APPROACH

As is the case for retail products, SME can pursue a more segment oriented approach to capture a larger portion of the market. CBL can introduce new tailor-made products for the different sectors. New product with slight modifications in price can be introduced for the following segments: •

Clothes and footwear industry, which captures about 19% of the total portfolio.

•

Grocery and household items, which captures about 15% of the total portfolio.

•

The service sector, which has the highest growth rate among the four sectors.

9.2.3

DIVERSIFICATION INTO OTHER SECTORS

At present, the SME division is overly dependent on the trading sector, which has more than an 80% portfolio share. If this sector begins to under-perform, it will be reflected in the performance of the whole division. Thus CBL needs to diversify into other sectors to minimize risk. More focus should be put on the other sectors, specially the service sector. Promotional campaigns can be held to create market awareness in these sectors. New and modified products can be introduced to these sectors. A more diversified portfolio will reduce the risk associated with SME loans.

9.2.4

INTRODUCING OVERDRAFT FACILITIES INTO THE SME SECTOR

Overdraft facilities can be introduced to the SME sector for clients with small loan requirements. This facility will enhance the prospect of working capital financing. The size of the facility may be smaller than the existing loan sizes, but the interest rate will be higher. As the size of the facility will be small and the tenure very short, the higher interest rate will not affect the client much.

9.2.5

PROPER MONITORING OF LOANS

There is an existing recovery team for the SME division to monitor the performance of SME loans, yet, the performance is declining. Therefore, CBL has to be more

58

careful on this issue. In order to improve the performance of SME loans the following steps can be taken.

•

An “Early Alert System” can be introduced. This will keep track of the probability of loans going bad. The system will consist of a detailed database of all loans outstanding and will be updated daily. It will also signal the repayment date, amount and client particulars of a loan ahead of time so that the CROs can then pursue the client to repay on time. A team can be allocated to constantly monitor the database. The existing system identifies non-performing loans only after installments become overdue. The database is updated monthly, which makes the recovery process slow.

•

Whenever more than one consecutive installment is missed, the loan should be reviewed for rescheduling. This will increase the probability of repayment for the client. If more than six consecutive installments are missed, the rescheduling can be forced on the client with a rescheduling charge debited from his account.

9.3

CONCLUSION

City Bank is an SME focused bank. The prospects of the SME market are great, and the market size is also huge. Research in this field has only begun recently, and the specifics of the market are still not clearly outlined. At the same time, this market is a risky market, as it involves dealing with entities which are prone to default. However, because of its tremendous potential, it is worth taking the risk. But in the process, CBL has to take care to minimize the risk involved in investing in this sector. As the SME sector is relatively new, the performance of the loans in this segment cannot be evaluated conclusively yet. A cautious approach to the SME market will enable CBL to exploit the prospects of this segment.

Bibliography 1. Anthony Saunders and Marcia Millon Cornett

Financial Institution Management, A Risk Management Approach, Fourth Edition, 2. Annual reports of CBL years 2004, 2005,2006,2007,2008 3. Brigham and Ehrhardt (10th Edition) “Financial Management”, Theory and practice, 4. Charles P. Jones Introduction to Financial Management 5. Business Statistics, Ninth Thoroughly Revised & Enlarged Edition, by S.P. Gupta & M.P. Gupta.

6. Web Site of CBL-www.thecitybank.com 7. William G. Zikmund, “Business Research Methods”, 6th Edition, New York, USA, Harcourt College Publishers, 1999.

60