Internet as a recreational means a study on Dhaka city Preface The title of this report is “Internet as a recreational means a study on Dhaka city� which is required for the marketers in planning their activities to influence these customers group. Research methodology is the most well planed course in the course of Bachelor of Business Administration in our university. This course is included in 4th year, 2nd semester of the B.B.A. program.
Executive Summary Recreation is a relative term that varies from one individual to other. The general meaning of recreation that appears to maximum of the people is to refresh the mind through some means or activities. Many of these events of recreation as included in the recreational facilities of Internet helped to determine the relation of the preferences for recreational facilities in the Internet and outside the Internet. Dhaka being the capital of Bangladesh has decorated herself with lot of entertainment facilities. But, fail to ensure a suitable environment for enjoying those facilities. A recreational facility, which is common both in Internet and outside the Internet then people are likely to prefer the one which is easy to avail. In case of Internet it becomes the third priority to the consumers as a recreational means. Same happened to games, poems, and classic stories etc recreational facilities of Internet. Due to various reasons like inadequate technology advancement, high cost etc people are ignored about the recreational facilities offered by the Internet. Maximum of the consumers preferred a relaxed environment in using Internet at home. Besides less cost, hi speed, non-availability of Internet connection at home, people were also found to go to cyber cafĂŠ for additional means of recreation like gathering of friends and freedom. The trend of using Internet was found positive. The overriding factors that are identified by the respondents for increasing trend of Internet is People want a means of recreation, which will allow him a complete freedom in enjoying that. Internet is a good match to such requirement. Through the survey only 7.5 % of the respondents were found considering Internet as a successful means of recreation. Rest 92.5% respondents considered it to be an unsuccessful one.
Introduction and Background Recreation is a relative term that varies from one individual to other. The general meaning of recreation that appears to maximum of the people is to refresh the mind through some means or activities. Every individual with unique characteristics has own preferences as a means of recreation. With advancement of the technology these options of recreations have also greatly increased than before. Innovation of Internet certainly has added substantial value in this era. This potential value addition by Internet as a means of recreation has been focused in this study. The topic” Internet as a recreational means a study on Dhaka city” has been selected as a research topic of Research methodology in business. A detail research on the topic has helped to obtain a real life exposure of recreation within the consumers of Dhaka city and thereby gained demonstrable skills and expertise in forecasting their pattern. Through the research reasons have been identified for not preferring the existing recreational facilities by the consumers within Dhaka city other than Internet and their current trend in using Internet as a recreational means. This will lead the marketers in planning their activities to influence these customers group.
2.Problem Statement Dhaka being the capital of Bangladesh has top the list of pollution, traffic jam, road accident and terrorism then going to a place for recreation often risk the lives of the city dwellers. These force the people to look for some home based entertainment facilities like video and audio means to fulfill the recreational requirement. Still people feel the necessity of a media where they can actively participate in enjoyment. As a matter, Internet has come up with its diversification to fulfill such requirement. Now people depend on Internet not only for their utilities purpose but also as a great source of recreation. Thereby the problem that has been addressed by this study is “Internet as a recreational means a study on Dhaka city” 3. Objectives 3.1 Broad Objective The broad objective of the study is to determine “Internet as a recreational means “. 3.2 Specific Objectives The specific objectives of the study are:
o To find out the perception of the consumers for recreation o To find out the existing facilities available within Dhaka city for entertainment other than Internet o To find out the people preference for existing recreational facilities other than Internet o To find out the reasons for not preferring any existing recreational facilities other than Internet o To find out the service parameters of Internet in entertainment o To find out the average time spent for recreation o To find out the reasons of preferring Internet by the consumers as a recreational means than existing outside Internet recreational facilities o To find out the potentiality of Internet as a successful recreational means
4. Literature Review Secondary data available in different magazines like Computer Jagot, Shaptahik Binodon etc have been considered in preparing the report. In addition, information regarding the existing facilities of Internet has been downloaded from Internet using different web sight like www.clickmovie.com www.gstol.com www.iflim.com
www.mp3.com
www.hi5.com
www.banglaspace.com etc. 5. Methodology 5.1 Type of Research The study carried out in the form of exploratory research. Consumers are interview by a structured, designed questionnaire to determine their means of recreation other than Internet, find out the reasons for preferences of Internet as an alternative to that and the overall usage trend of Internet. This is basically a qualitative research, where some of the data have been also quantified using statistical tools. 5.2 Type and Sources of Information The study is mainly based on the primary data. Very few secondary data has been used to generate the exploration of the study. Both primary and secondary data is used for the report. But secondary data is collected from Internet, publications and for primary data, consumers are considering as the main source.
5.3 Sampling Plan 5.3.1 Definition of the population: Target population is defined basing on the use of Internet within Dhaka city. The persons who are use Internet at office/home/cyber cafe during the period of survey will considered as target population of the research. 5.3.2 Sampling Frame: As no consolidated list of Internet users within the Dhaka city is found, therefore preparing a sampling frame from which, specific respondents select will difficult. So the non-probability sampling procedure is followed in selecting the respondents. 5.3.3 Sampling Procedure: Within non probability sampling procedure, two strata basing on age group have been selected. One stratum consists of age group 12 and above, and other one is below 12. Their interests in daily activities as a means of recreation are considered to be different. Initially it appeared to be a non-probability quota sampling procedure. , but subsequently the number of respondents from age group below 12 was found very insignificant. Therefore, the report is prepared almost basing on the response of stratum consist of age group 12 and above. Thereby, it was a non-probability judgmental sampling procedure. 5.3.4 Sample Size: Considering time constraint, the sample sizes that were used for the study was 40. This size combined both stratums of the respondents. 5.3.5 Data Collection: The study is mainly based on the primary data. Very few secondary data has been used to generate the exploration of the study. The following procedures were used in collecting, interpreting and presenting the data required for the study.
6. Limitations The limitations of the study may be mentioned as follows: o The complete list of the Internet users of any I.S.P was not found. It caused a major problem in determining the accurate sampling frame and resulted to the biasness of the survey. o The survey of the research started at the beginning of the course, when the knowledge on questionnaires was very limited. This result a poor design of the questionnaires. However, maximum possible utilization of the responses has been made afterwards using number of statistical tools.
o The nature of the research requires a large sample to get the actual view of the consumers. Due to the strength of the research team and time limitation, it was not possible to conduct with a large sample. 7. Findings 7.1 Facts and Figures Through the questionnaires both the qualitative and quantitative data have been obtained. This section only presents the quantitative data in a tabulated form, which are interpreted, subsequently with the qualitative data obtained for the study. Due to the design of the questionnaires maximum quantitative data have been obtained as ordinal data. So for better interpretation, a value considering the total options has been assigned to each number. For example, if a respondent has ranked five options available in a question assigning 1 to the highest and 5 to the lowest, then the option getting 5 has been assigned 1 and option getting 1 has been assigned 5. Values assigned by 40 respondents on any particular option are considered as total value for that option. These are shown as below: 7.1.1 Classificatory Data
All the respondents who qualified for the study as a sample unit
have been considered for this section. This classification is shown basing on the gender, age, marital status, occupation etc. This classification is required because the perception of recreation, view towards Internet was found different basing on this classification. Table-1: Gender Class Married 7 3 10
Male Female Total 7.1.2 Age Distribution
Unmarried 25 5 30
Total 32 8 40
As the sampling was a judgmental one, so attempt was made to
find out maximum respondents out of the above 12 age group stratum and also respondents from age group below 12 strata. However during survey, the respondents of below 12 age strata were found very less. The distributions of different age group are shown below: Table-2: Age Distribution of the Respondents Gender Male
Below12
12-15
1
1
16-20 2
21-25 18
26-35 9
Above 35 1
Total 32
Female 1 1 4 2 8 Total 1 2 3 22 11 1 40 7.1.3 Occupation Pattern Occupation is related with the income, education and social status, which greatly influence the consumers in considering their recreational facilities. The distribution of the respondents is shown below. Please note that as the sampling method is non-probability one so the respondents were mainly selected from a group who are likely to use Internet as a recreational means. Table-3: Occupation details of the Respondents
Gender
Govt.
Private
Male Female Total
Service 7 7
Service 7 2 9
Business
Student
Home
Others
Total
13 5 18
Maker 1 1
-
32 8 40
5 5
7.1.4 Preference of Recreational Habit
Prioritization of consumers for different events
as a means of their recreation are mentioned as follows: Table-4: Respondents Recreational Habit Preference Events 1
Priority from One to Thirteen 2 3 4 5 6 7 8 9 10 11 12
1
Total Value
Music Movie Cable TV Novel News paper Magazines Sleeping Gossiping Traveling Fast food Games
15 8 4 2 1 1 1 3 2 1
8 9 6 2 2 4 3 1 3
5 3 6 4 6 2 2 2 2 3 3
2 2 2 2 1 2 -
2 2 1 1 1 3 2
1 4 1 2 2
3 1 1 1 1 1 -
418 357 266 169 209 139 153 172 153 127 192
Shopping Going to places
-
1
- 4 1 2 1 2 - 4 - 2 - 4 1 1 - -
1 2
2 2
2 5
109 92
4 2 2 1 4 1 4 4 5 3
6 1 2 2 2 2 2 6
1 1 2 1 3 1 2 2 1 -
2 1 2 1 1 2 3 1 2 -
4 1 1 1 2 1 1 1 1
2 2 1 3 1 2 1 2 2
like Fantasy Kingdom FIGURE 1: Respondents preference for different event as a means of recreation
PREFERENCE FOR DIFFERENT MEANS OF Music RECREATION
VALUE
Movie
450
Cable TV
400
Novel
350
News paper
300
Magazines
250
Sleeping
200
Gossiping
150
Traveling
100
Fast food Games
50
Shopping
0 Total Value RECREATIONAL MEANS
Going to places like Fantasy Kingdom
Source: Primary Data 7.1.5 Preference of Existing Recreational Facilities other than Internet
Presently within
Dhaka city different types of recreational facilities are available to the consumers other than Internet. But all of the recreational facilities are not considered as a means for recreation due to various reasons. A summary of the consumers’ consideration for those recreational facilities as means of recreation is shown in the next page:
Table-5: Respondents Preference of Existing Recreational Facilities
Ser
1 2 3 4 5 6 7 8 9
Places
Different Places like Shishu Park, Fantasy Kingdom, Botanical garden etc Different River/ Lake site Fast Food Shops Shopping Complex Historical places like Museum, Sonargaon etc Cable Network Cinema Hall Cultural Activities (Like stage drama, art exhibition, Fashion show) College/Universities Campuses
Number of respondents consider as means of recreation Total No % 36 90 26 34 33 26
65 85 82.5 65
38 17 35
95 42.5 87.5
26
65
6.1.6 Preference of Internet Recreational Facilities
There are number of options
available in the Internet as a means of recreational. The respondents due to different reasons do not equally prefer all the facilities. A summary of the respondents’ preference is shown below:
Table-6: Respondents Preference for Internet Recreational Facilities Events
Priority from one to Seventeen 1
Music Movie Voice Chat Normal Chat Video Chat Net 2 Phone Games Adult Site Mediato r Net meeting Classic Stories Poems Advertis ement Internet Shoppin g E- mail
6
Browsin g
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
3
0
4
2
1
1
0
1
0
0
0
0
0
0
0
4
1
2
2
3
3
0
0
1
1
0
0
0
1
0
2
1 3
2
3
5
1
3
4
0
1
0
0
0
0
0
0
0
0
0
9
5
3
9
2
0
1
0
0
0
0
0
0
0
0
0
0
0
2
3
1
3
1
1
0
2
0
0
0
0
0
0
0
0
0
3
3
3
0
4
0
1
0
2
0
0
0
0
1
0
0
0
1
3
3
5
4
1
0
0
1
0
0
1
0
0
0
0
0
2
1
1
2
2
3
1
1
3
0
1
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
2
1
3
1
0
0
0
0
0
2
0
0
0
1
1
1
0
0
3
0
2
0
0
0
0
0
1
0
1
0
0
1
4
1
1
1
1
0
1
0
0
0
0
0
4
0
0
1
1
1
2
1
1
0
2
1
0
0
1
0
1
2
0
1
1
2
0
1
5
1
0
0
0
0
0
Value 428 284 268 441 171 212 240 203 39 86 103 126 152 77
0 1 7
Group Meeting
2 1
Total
0
0
0
0
0
0
1
4
2
1
0
1
0
1
0
0
5
6
1
3
2
1
0
1
0
0
0
1
1
1
0
0
568 80
0
1
0
2
0
0
0
1
0
1
0
1
0
1
1
0
1
2
2
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
7.1.7 Internet Usage Pattern of the Consumers
81
Respondents were asked about the time
they spend for Internet as a whole and within that time how much time they use for recreation
purpose. To generate a usage pattern of In- ternate, a gap of five years duration was selected between the usage rates of the consumers. The summary of the result is projected below: Table 7: Respondents Usage Time of Internet Respondents No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 31 32 33 34 35 36 37 38 39 40
Daily Time Spent For Internet (Min) Before 5 Yrs Now 60 240 20 60 60 150 120 300 300 60 30 120 120 120 240 60 60 180 60 60 120 120 60 60 30 120 60 60 120 120 120 30 120 240 240 60 420 240 120 240 120 180 120
Daily Time Spent For Recreation (Min) Before 5 Yrs Now 60 120 10 30 40 90 60 120 120 30 30 60 30 60 180 30 25 60 30 20 90 10 30 20 20 60 50 40 60 60 60 10 60 120 180 15 60 180 60 60 60 60 60
7.1.8 Preferences of Using Internet at Different Places
For the study, only those person
uses Internet at office/ cyber cafÊ/ home have been considered. Reasons for using at different places vary one to another. Respondents’ preference for different reasons to different places is shown below: Table-8: Respondents Preference for Using Internet at Home 1
Priority from One to Five 2 3 4
Total Value 5
Reasons Total privacy No time urgency Relaxed
12 4 8
5 10 9
3 7 8
1 4 2
4 2 2
95 91 106
environment Easy to interact
1
2
4
11
5
52
4
1
3
8
10
59
and remain update Regular user
Table-9: Respondents Preference for Using Internet at Cyber Cafe Reasons
Priority from One to Six
Total Value
Less cost Non availability of
1 12 5
2 7 4
connection at home Occasional user Gathering of
3 1
5 3
friends No restriction in
0
visiting any site Hi Speed
1
3
4 1 1
5 0 5
6 1 0
110 75
2 7
4 1
1 1
0 1
65 55
1
2
0
3
1
20
0
2
2
0
1
21
0 3
Table-10: Respondents Preference for Using Internet at Office
Reasons 1
Priority from One to Seven 2 3 4 5 6
7
Total
Non availability at house Difficult to manage time at
2 6
1 2
home and cyber cafe Utilizing any leisure
2
3
available at office Refresh the mind within
1
work pressure Number of Internet users are
0 2
0 1
0 0
0 0
Value 40 65
4
1
0
0
0
56
9
0
2
01
0
0
72
1
0
0
2
3
0
0
24
more at home More personalized
1
0
0
0
1
1
0
12
environment No payment is required
1
0
0
0
0
3
4 0
0
13
7.1.9 Reasons for not Preferring the Existing Recreational Facilities other than Internet Respondents were asked in a structured form regarding the reasons for which they may not prefer going to existing recreational facilities available within Dhaka city. Their opinions regarding those reasons are presented as below:
Table-11: Reasons Against Existing Recreational Facilities of Dhaka City
Reasons
Priority from One to Eleven 1
2
3
4
5
6
7
8
9
Total 10
11
Value
High cost of entertainment Law and Order situation Inadequate games and sports facilities Poor environment Traffic jam High rate of road accident Exposure to foreign culture Shortage of time Ease of using Internet No good amusement place Low standard of film
182
6
3
3
2
3
1
1
0
3
1
0
9
10
3
3
2
0
2
0
0
1
2
6
3
3
2
3
1
1
0
3
1
0
7
11
5
4
1
1
0
1
1
0
0
284
5
5
7
3
1
1
3
1
0
0
0
224
1
3
1
2
1
4
1
1
0
1
0
0
0
0
1
2
1
3
4
2
1
0
2
0
4
1
1
1
4
4
3
1
0
0
0
1
0
2
1
0
1
4
3
1
1
1
6
4
3
3
2
0
0
2
1
0
1
3
2
3
1
2
0
0
2
1 0
278 182
108 67 126 52 161 164
7.1.10 Respondents Opinion Regarding the Trend of Using Internet Respondents were asked regarding the trend of using Internet. Those who think that the trend is positive, they were also asked regarding the reasons of the positive trend. Their opinions in this regard are mentioned below:
Table-12: Opinions Regarding the Trend of Using Internet Respondents
Male Female Total
Increasing
Decreasing
Number
%
Number
%
Total
32 8 40
100 100 100
-
-
32 8 40
Table-13: Reasons for Increasing Trend of Using Internet Reasons
Priority from One to Seven
Personalized environment Minimizing the traveling cost No restriction especially time in visiting the site Avoiding the poor law and order situation Pollution free and clean environment Easy access to Internet
Total
4
5
6
7
Value
3
1
0
0
152
7
2
0
4
1
116
8
5
3
2
1
0
100
8
4
5
1
4
0
0
121
1
9
3
3
1
1
1
94
10
3
3
4
2
1
0
127
2
0
8
3
1
6
5
86
1
2
12
8
4
6
1
Difficult to manage time for going out
3 1
7.1.10 Respondents Opinion Regarding the Success of Internet Respondents were asked whether they consider Internet as a successful means for recreation or not. The answers were almost same with a little variation. Persons not considering Internet as a successful means of recreation were also asked the reasons for their answer in a structured way. The summary of these answers is mentioned below:
Table-14: Internet as a Successful Means of Recreation Respondents
Male Female Total
Yes Number 2 1 3
No Number
% 5 2.5 7.5
30 7 37
Total
% 75 17.5 92.5
Table-15: Reasons for not being a Successful Means of Recreation
32 8 40
Reasons
Priority from one to five
Speed Limited international credit card availability High cost of connection Bangladesh is not included in many site Govt. patronization
Total Value
1
2
3
4
5
19
6
4
2
0
135
4
3
3
2
6
51
5
11
8
3
2
101
3
5
2
7
2
57
3
8
7
2
1
73
7.2 Interpretations of Facts and Findings This section interprets the facts and figures, which are described above. For better understanding, the related questions as asked to the respondents along with their objectives are also included in this section. 7.2.1
Consumers
Perception on Recreation
7.2.1.1 Related Question: Question No 4 7.2.1.2 Data Collected:Presented at table 4 and figure 1. 7.2.1.3 Explanation At the beginning of the paper, recreation has been defined as a relative term that varies one to another. The answers of the question clearly strengthen the concept of recreation. Someone may prefer music as number one means of recreation, where someone may not. Thereby it formed a general concept of recreation as perceived by the respondents. Subsequently many of these events of recreation as included in the recreational facilities of Internet helped to determine the relation of the preferences for recreational facilities in the Internet and outside the Internet. 7.2.2
Recreational Facilities within Dhaka City Other than Internet
7.2.2.1 Related Question: Question No 5 and 11. 7.2.2.2 Data Collected:
Presented at table 5 and 11.
7.2.2.3 Explanation
Dhaka being the capital of Bangladesh has decorated herself
with lot of entertainment facilities. But, failed to ensure a suitable environment for enjoying those facilities. It may be mentioned that the answers of the question no 4 clearly shows that many of the consumers preferred one event as a means of recreation in question number 2 but did not consider the same type of recreational facility in question number 4 for different
reasons. The reasons as obtained for all these negative attitudes towards the existing recreational facilities within Dhaka city may be mentioned as bellow: o Poor Environment has been identified as the most important factor for not preferring existing recreational facilities. o Poor Law and order situation, which possibly maximum risks the lives of city dwellers is identified as the second most important factor o Present traffic system of Dhaka city which includes jam, accident etc. discourage people to go out for enjoyment o Cost has minimized the number of recreational facilities to the consumers. Many of them like fantasy kingdom is beyond many of the consumers as a regular recreational means o Due to the commitment of human being, people can hardly manage time for outside recreational facilities as a regular means of recreation. 7.2.3
Consumers
Orientation with the Internet Recreational Facilities
7.2.3.1 Related Question: Question No 6. 7.2.3.2 Data Collected:
Presented at table 6.
7.2.3.3 Explanation
People leave in a society. Through this socialism they form
bondage and express feelings for each other. Sometimes people want to express their emotions through a media, where they can uninterruptedly express their emotions and are not embarrassed even by the individual to whom he/she wants to communicate. Writing letter is one of those medias. But delay, uncertainty etc. of manual postal system has possibly influenced the consumers to choose the e-mail of Internet as the most preferred recreational means. The consumers who want to actively interact with each other cannot do that through e-mail. Number of such individuals is possibly maximum. As a result normal chat appears as the second most preferred recreational means of Internet. A more convenient way is the voice chat and video chat where the users can hear each other voice or see each other. But comparatively the responses for these means were low. In addition response for other recreational means like net 2 phone, mediator, poems, advertisement, internet shopping, group meeting were also low. The reasons as obtained from the respondents for such preferences may be mentioned as below:
o A recreational facility, which is common both in Internet and outside the Internet then people are likely to prefer the one which is easy to avail. That happened to the music available in Internet. It takes quite a long time to download any music from Internet at our present system. Whereas playing a CD is quite time saving and easy operation for the consumers. Therefore, music being the most preferred recreational means, in case of Internet it becomes the third priority to the consumers as a recreational means. Same happened to games, poems, classic stories etc recreational facilities of Internet. o Due to various reasons like inadequate technology advancement, high cost etc people are ignored about the recreational facilities offered by the Internet. As it was found with most of the respondents for video chat, voice chat, group meeting, mediator etc. o Poor economy of the country also does not allow enjoying some recreational facilities. For example, for not preferring Internet shopping, maximum of the respondents answered the non-availability of International credit card. 7.2.4
Usage Pattern of Internet
7.2.4.1 Related Question: Question No 8,9,10. 7.2.4.2 Data Collected 7.2.4.3 Explanation
Presented at Table 8, 9 and 10 The data shows that use of Internet is not only influenced by the
different offers of Internet as a means of recreation, but also the surroundings that highly influence the consumers in using the Internet. To be more particular, keeping the offers of Internet same respondents preference for other factors were as follows: •
Maximum of the consumers preferred a relaxed environment in using Internet at home. Followed by other reasons like total privacy, no time urgency, regular user, easy to interact and remaining update for using Internet at home. This implicitly means that for recreation people want comfort, relaxation and freedom in the environment of recreation. So creating such an environment will attract more consumers in using Internet as a means of recreation.
•
Cyber café, which is basically designed for the Internet users were also found as a source of other recreation. Besides less cost, hi speed, non-availability of Internet connection at home, people were also found to go to cyber café for additional means of recreation like gathering of friends and freedom in visiting any sites. Thereby, the
surroundings of Internet again highlight the effect on the consumers in using Internet as a means of recreation. •
The aim of recreation implies the refreshment of mind through any means. That is why, people possibly identified ‘the refreshment of mind within work pressure’ as the top most priority in using Internet at office as a means of recreation. They also highlighted the time constraints in going out for recreation. Responses for other reasons indicate that people want to enjoy their time as much as possible. But due to different constraints, they cannot do that. So whatever of those problems Internet can solve, their dependency also increases on Internet.
•
Identifying different reasons as situational influences of using Internet clearly indicate that it is not only the different types of offers that will increase the trend of Internet use. All the situational influences will have a strong effect in the trend of Internet use. So, besides giving importance on enhancing the recreational facilities through Internet efforts should also be taken to improve these situational factors to increase the Internet trend.
6.2.5
Demographic Influence on Using Internet
7.2.5.1 Related Question: 1,2,3 7.2.5.2 Data Collected
Presented at table 1,2 and 3.
7.2.5.3 Explanation Few relations could be identified between different factors of personal profile and Internet use as a means of recreations. Those are as follows: •
Out of 5 children within age group below 12, only one could be found using Internet as a means of recreation. This implies that due to lack of technological advancement Internet is yet to be considered as a means of recreations to all age group of consumers.
•
A relationship exists between the profession and the trend of using Internet. The central point of this relationship is the time management. It means, the nonavailability of time for recreation has influenced people to be Internet bounded for recreation. Table 16: Relation between Professions and Internet use Place
Govt.
Offic
service service 3 8
e Cyber
1
Private Business Student Home Retired
3
2
-
maker -
0
1
12
-
0
café Home
5
6
5
14
1
0
From above table it is also noticed that retired personals are not found to be dependent on Internet for recreation. The first reason of such relation is the obvious limitation of the sample, being a biased one it does not equally represent the total population of that age group. However, taking the culture into consideration it can be very well understood, people of that age group find more interest in passing their times with their families. So Internet as a means of recreation appears very less attractive to them. The home maker being almost idle other than enjoying cable TV prefer Internet in communicating to some of her friends and for other recreational facilities. The business persons naturally being busy hardly go to cyber café for recreational facilities, rather enjoy the recreational facilities at home or in their offices whatever time they can manage. 7.2.6
What is the trend of Using Internet?
7.2.6.1 Related Question: Question No 7 and 12. 7.2.6.2 Data Collected Data presented at table 7 and 12 7.2.6.3 Explanation Looking at the result that obtained from table 7 and 12, it is very clear that the trend of using Internet is increasing within Dhaka city. A time gap of five years for the age group above 12 and for age group below 12, the comparison with the previous year’s use, the trend of using Internet was found positive. The overriding factors that are identified by the respondents for increasing trend of Internet are as follows: •
People want a means of recreation, which will allow him a complete freedom in enjoying that. Internet is a good match to such requirement.
•
Absence of different deterring factors such as polluted environment, poor law and order situation, time management etc encourages consumers for Internet as a recreational means
•
People also prefer Internet for its easy handling. It does not take much effort in terms of time and cost to visit different sites and select own suitable one.
7.2.7
How to Accelerate the Internet using Trend
7.2.7.1 Related Question: Question No 14, 15. 7.2.7.2 Data Collected 7.2.7.3 Explanation
Presented at table 14 and 15 Through the survey only 7.5 % of the respondents were found
considering Internet as a successful means of recreation. Rest 92.5% respondents considered
it to be an unsuccessful one. Despite the increasing trend of Internet as a means of recreations following reasons as identified by the respondents can make it a more successful as a means of recreation. •
The low speed of Internet discourages many of the consumers in availing few recreational facilities available at Internet which need high speed like video chat, movie etc. A recent incorporation of broad band also does not fully provide such speed.
•
Comparatively with other countries the cost of Internet connection is quite high in our country. This discourages many of the consumers in availing them as a source of recreation. Here Govt. can possibly play a very vital role in solving this problem.
•
For reasons like poor economy, technology Bangladesh is not included in many of the sites of Internet. So the consumers cannot opt for many facilities like on line shopping through Internet. The results of the respondents show that many of the users having intention for online shopping cannot do that because of limited international credit card.
8. Conclusion Using Internet as a means of recreation is increasing within Dhaka city. The reasons for this trend are mainly based on the external influencing factors like traffic jam, high cost of entertainment, law and order situation. At the same time the internal factors such as low cost, easy access, all time availability as substitutes to those are driving the use of Internet for recreational purpose. Due to the change of knowledge, technology, economy and other reasons people are now more cautious for their career, hardly can manage time for enjoyment going to any particular place. This also deprives their family for going to any particular place for entertainment. Thereby maximum of the consumers starting from the child now look for some means of recreation where they do not have to wait for others. Internet with its diversified offer has fulfilled that requirement. Now it is the time for the marketers to retain maximum number of the consumers for this media and derive benefit out of it. 9.Recommendation With the advancement of technology people have now minimized many of their time for different activities. Again increased commitment of human lives hardly gives any time to go out for recreation. Therefore, Internet as a successful means of recreation strongly influence people to be biased towards home based entertainment at their discretionary time. This
ultimately becomes a very lucrative target for the marketer to promote maximum of their product within shortest possible time to maximum group of consumers. However, the present trend of using Internet is not that much profitable for the marketers in promoting their product through Internet. This trend of using Interenet needs to be increased. One of the best ways to increase this trend is to make people more interested for Internet as a means of recreation, which ultimately increase their dependency and interaction with Internet. To increase this trend of using Internet as a means of recreation following measures may be taken: For better speed broadband is already in use in a limited scale. All internet connection
•
should made through broad band, so that consumers do not loose their interest in using Internet for low speed Internet can be a very good source of recreation for the home makers, provided
•
different home making events like recipes of new food, new styles of furniture, interior decoration etc are available in the Internet Existing recreational facilities outside Internet like Fantasy kingdom, museum etc
•
should be available in the Internet in the form of motion or motionless pictures so that consumers can enjoy them through Internet. Govt. should take active steps to lower the connection cost and patronize the
•
marketers to invest in this sector by providing facilities like less tax, loan etc. 10.Appendix Research Questionnaire Internet as a recreational means a study on Dhaka city hope all information will be correct that will lead the marketers in planning their activities to influence these customers group. 1. Gender& Marital status: (please “√”) i) Male
a) Married b) Unmarried
ii) Female a) Married b) Unmarried 2.
Age of the respondent: (please “√”) i) Male a) Below 12
b) 12-15
c) 16-20
d) 21-25
e) 26-35 f) Above 35
ii) Female a) Below 12
b) 12-15
c) 16-20
d) 21-25
e) 26-35 f) Above 35
3. Occupation of the Respondents: (please “√”) i)
Male a) Govt. Service Student f) Others Female a) Govt. Service Student f) Others
b) Private Service
c) Business
d) Home Maker
e)
b) Private Service
c) Business
d) Home Maker
e)
ii)
4. Recreational Habit Which do you prefer? Please (√) and ranking it from 1-13. (1 being the highest & 13 being the lowest) Events Priority from One to Thirteen 1 2 3 4 5 6 7 8 9 10 11 12 13 Music Movie Cable TV Novel News paper Magazines Sleeping Gossiping Traveling Fast food Games Shopping Going to places like Fantasy Kingdom 5. What do you prefer of Existing Recreational Facilities? Please (√) 1-9 Serial 1 2 3 4 5 6 7 8 9
Places Different Places like Shishu Park, Fantasy Kingdom, Botanical garden etc Different River/ Lake site Fast Food Shops Shopping Complex Historical places like Museum, Sonargaon etc Cable Network Cinema Hall Cultural Activities (Like stage drama, art exhibition, Fashion show) College/Universities Campuses
6. Preference for Internet Recreational Facilities Which do you prefer? Please (√) and ranking it from 1-17. (1 being the highest & 17 being the lowest) Events Priority from one to Seventeen 1
2
3
4
5
6
7
8
9 10
11
12
13
14
15
Music Movie Voice Chat Normal Chat Video Chat Net to Phone Games Adult Site Mediato r Net meeting Classic Stories Poems Advertis ement Internet Shoppin g E- mail Group Meeting Browsin g
7. How much time do you pass for internet? Respondents Daily Time Spent For No Internet (Min)
Daily Time Spent For Recreation (Min)
16
17
Before 5 Yrs
Now
Before 5 Yrs
Now
8. Why do you prefer for Using Internet at Home? Please (√) from 1-5. (1 being the highest & 5 being the lowest) Priority from One to Five 1 2 3 4 Reasons Total privacy No time urgency Relaxed environment Easy to interact and
5
remain update Regular user 7. Why do you prefer for Using Internet at Cyber Café? Please (√) from 1-6. (1 being the highest & 6 being the lowest) Reasons 1
2
Priority from One to Six 3 4 5
6
Less cost Non availability of connection at home Occasional user Gathering of friends No restriction in visiting any site Hi Speed 8. Why do you prefer for Using Internet at Office? Please (√) from 1-7. (1 being the highest & 7 being the lowest) Reasons 1 Non availability at house Difficult to manage time at home and cyber cafe Utilizing any leisure available at office Refresh the mind within work pressure Number of Internet users are more at home More personalized environment
Priority from One to Seven 2 3 4 5 6
7
No payment is required
11. What are the Reasons against Existing Recreational Facilities of Dhaka City? Please (√) from 1-11. (1 being the highest & 11 being the lowest) Reasons
Priority from One to Eleven 1
2
3
4
5
High cost of entertainment Law and Order situation Inadequate games and sports facilities Poor environment Traffic jam High rate of road accident Exposure to foreign culture Shortage of time Ease of using Internet No good amusement place Low standard of film 12. Opinions Regarding the Trend of Using Internet
6
7
8
9
10
11
Please (√) Respondents
Increasing
Decreasing
Male Female
13. What are the Reasons for Increasing Trend of Using Internet? Please (√) from 1-7. (1 being the highest & 7 being the lowest) Reasons 1
Priority from One to Seven 2 3 4 5 6
7
Personalized environment Minimizing the traveling cost No restriction especially time in visiting the site Avoiding the poor law and order situation Pollution free and clean environment Easy access to Internet Difficult to manage time for going out 14. Does internet as a Successful Means of Recreation? Please (√) Respondents Yes No Male Female 15. What are the reasons for not being a Successful Means of internet recreation? Please (√) from 1-5. (1 being the highest & 5 being the lowest) Reasons
Priority from one to five
1
2
3
4
5
Speed Limited international credit card availability High cost of connection Bangladesh is not included in many site Govt. patronization Thank you, for being with us
11. Biblography Extensive literature review will be performed to complete the research. The printed and online sources will help to complete the report.