P R O M O V E S Your

LIGHTEN UP Find black mascara too intense? Brown delivers subtle defi nition.

HOW AGING IMPACTS LASHES

According to New York City dermatologist Dendy Engelman, M.D., lash growth slows as we age, and the diameter of each individual lash decreases. Plus, lashes can become more prone to breakage. “I have patients say to me all the time, ‘I used to have the longest, thickest eyelashes, and now they’re so sparse and thin,’ ” Engelman says.

WE LOVE Hourglass Unlocked Instant Extensions Mascara, $29; sephora.com

Fringe fact: The average person has around 150 lashes per eye. We’ve gathered expert tips and product ideas to help you enhance yours from root to tip.

M A S C A R A R E F R E S H

Replace your tube at least every three to six months (daily wearers, every two to three months). “The eye area is very sensitive, and you shouldn’t risk using expired products there as they can cause infection,” says cosmetic chemist Ron Robinson of BeautyStat.

lash serums Want to boost your natural lash line? Latisse is an FDA-approved prescription treatment proven to deliver fullness and length. It contains prostaglandins, which are compounds with hormonelike effects that increase eyelash growth with daily use. Over-the-counter lash serums can also help. They contain peptides or conditioners like castor oil, which can counteract the brittleness that begins to plague lashes over time, Engelman says.

Hair Biology Thickening Treatment was formulated to work with the biological changes that affect hair as we age. Made with biotin and paraben-free, it instantly thickens for fuller looking hair. So you can show it off, and proudly show your age.

E D I TO R ’S P I C KS

Mascaras with the perfect combo of formula and wand.

A L L- I N - O N E The hourglass brush and creamy formula deliver volume, length, and curl. No7 The Full 360 Ultra Mascara in Black, $11; no7beauty.com

F E AT H E RY F R I N G E Lashes get a lifted, fannedout eff ect with this fl ake-free formula. Lancôme Lash Idôle, $26; lancome-usa.com

C L E A N F O R M U L A Fewer additives, all the drama. Beautycounter Think Big All-in-One Mascara, $27; beauty counter.com

WE LOVE Available in 15 styles, LoveSeen false lashes, $20–$24; loveseen.com

WE LOVE L’Oréal Paris Voluminous Original Mascara in Deep Violet, $9; lorealparis usa.com

Emmy-nominated makeup artist Molly R. Stern shares her top mascara tips.

C U R L T H E R I G H T WAY

“The big mistake people make is that they tend to clamp down really hard and pump, which has the effect of crimping eyelashes instead of giving them a soft curl,” Stern says. “Gently grab your lashes with the curler and hold long enough to say I love myself, then release and do the other eye.”

D O N ’ T DAW D LE

Grab your wand and apply a few coats, then repeat on your other eye. “Mascara works better when you apply it quickly versus letting it dry,” she says. “That’s when it can start to get clumpy and be harder to separate.”

W I G G LE YO U R WA N D

“Get your wand as close to the base of lashes as possible and give it a little wiggle to ensure you catch every lash, then pull through,” she says.

G O LOW

If smudging is a concern for your lower lashes, try a water-resistant formula. After Stern coats those lashes, she runs a cotton swab dipped in makeup remover across the tips of the lower lashes to keep them from looking too spindly.

T H I N K B E YO N D B L AC K

Start with a coat of a brown mascara. “Then use the wand tip of a colorful mascara to paint on a second layer—like a highlight. It adds beautiful dimension,” Stern says.

how to

REMOVE MASCARA

Face wash isn’t designed to dissolve stubborn mascara. Treat it as a separate step: Saturate a cleansing pad with micellar water or an oilbase makeup remover. Press it onto lashes for a minute before wiping, Engelman says. “It’s a great way to minimize trauma and friction on the lashes and delicate skin.”

BEAUTY GURU

I really love false lash strips. Mascara can do only so much if you don’t have long lashes.

Former J. Crew executive Jenna Lyons wasn’t born with naturally plentiful lashes and couldn’t find a faux option for everyday. Her experience inspired her to create LoveSeen, a collection of 15 sets of reusable lashes to suit every eye shape and taste. Her top tip: “Let the lash glue get tacky first. If you pop the lash strip right on, it slides around easily. But if you wait 15 seconds, it sticks better and is easier to maneuver.” ■