VERY BERRY

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Very Berry Makeup artist Lori Taylor Davis talks about the berry lip trend and how to make it your own.

EVERY FALL, there’s a bold lip colour that trumps all others on the runway. This year, it’s berry—and every iteration of it, from dark blackberry to succulent raspberry. Lori Taylor Davis, director of Smashbox Cosmetics Global Pro Lead Artistry, relates the beauty explosion of rich purplish hues to the glam beauty looks of the late 1970s and early ’80s. “On the runway, it was this homage to the glamour girls like Jerry Hall and Bianca Jagger—that Studio 54 look with big hair, a strong lip and an even stronger smoky eye,” says Taylor Davis.

While this glamazon look is at home on the catwalk or at a wild party, Taylor Davis suggests focusing on one feature for the office, such as a matte lip with minimal eyeliner and mascara. Or go one step further and forgo blush, using a micronized highlighter instead to enhance the bruised-berry pout. “That way, you don’t look too done,” says Taylor Davis. However, if you’re daring, try a creamy berry lipstick with a reflective copper or terra-cotta shade on your eyelids and a generous helping of black or purple eyeliner and mascara. It’s a luxe, dramatic look that’s right on trend.

When making a strong makeup statement, choose your clothes wisely. Taylor Davis suggests going bright with hits of fuchsia, yellow or orange, or paring back and wearing only black, cream or grey. “You either have to go all the way or keep it very neutral,” she says. — Andrea Karr

PRO TIP: To ensure that your painted pout stays put from cocktails to dessert, apply a primer and fill in your entire lip with liner before applying lipstick. Taylor Davis also recommends using a brush to trace the outer edges of your lips with a small amount of concealer. “The concealer acts as a barrier for the lip colour so it doesn’t bleed,” she says.

 WATCH OUR EASY

BOLD-LIP TUTORIAL AT canadianliving.com/puckerup.

Lori Taylor Davis, director, Smashbox Cosmetics Global Pro Lead Artistry

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Berry Picking Any woman can pull off a berry lip with confidence. If the multitude of options seems overwhelming, follow these tips to find the most flattering shade for your skin tone.

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Lupita Nyong’o

FOR DARK SKIN:

Those with deep skin tones shouldn’t be intimidated by blackberry lips. If your skin has blue undertones, like supermodel Alek Wek, choose a blue-toned blackberry. If you’re more bronze, like Nyong’o, swipe a sheer bronze gloss over top any blackberry hue.

Mindy Kaling

FOR SKIN WITH YELLOW UNDERTONES:

If you tan easily and have greenish veins, your skin likely has yellow undertones. Choose brown or gold berry lipsticks to complement your glow. For the best colour match, test shades on the pads of your fingers, instead of the back of your hand.

Emma Stone

FOR SKIN WITH PINK UNDERTONES: If your skin tends to burn and your veins look bluish at your wrists, you probably have pink undertones. Try a pinkish berry lipstick to pick up the rosiness in your face. For a more natural look, try sheer products. Opaque brights will bring on the drama.

MAKE A STATEMENT Perfect the bold berry lip with Lori Taylor Davis’s four simple steps.

Step 1: Exfoliate your lips with a sugar scrub, a toothbrush or a wet washcloth. Step 2: Prepare your pucker with a hydrating lip balm or a conditioner. After a few minutes, blot up excess balm. Step 3: Trace the outer edges with a lip liner that matches your lipstick or is slightly darker. Make sure to define the cupid’s bow, then fill and blend from the edges to avoid a harsh line. Step 4: Apply lipstick with a lip brush or directly from the tube, starting at the centre of the bottom lip. Go all the way to the corners of your mouth.

1. Smashbox Be Legendary Long Wear Lip Lacquer in Beet It, $28, murale.ca. 2. Revlon ColorStay Moisture Stain in India Intrigue, $14, revlon.ca. 3. M.A.C Cosmetics Pro Longwear Lip Pencil in Fashion Boost, $23, maccosmetics.com. 4. CoverGirl Colorlicious Lipstick in Eternal Ruby, $11, covergirl.ca. 5. Urban Decay 24/7 Glide-On Lip Pencil in Jilted, $24, sephora.ca. 6. Nars Larger Than Life Lip Gloss in Penny Arcade, $26, narscosmetics.com. 7. Bourjois Paris Rouge Edition in Violine Strass, $20, bourjois.ca. 4

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