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Adrian Frutiger
Avenir
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History Analysis Family Font Usage
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Q Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988 and released by Linotype GmbH, now a subsidiary of Monotype Corportion.
The word avenir is French for "future". The font takes inspiration from the early geometric sans-serif typefaces Erbar (1922), designed by Jakob Erbar, and Futura (1927), designed by Paul Renner. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types. While similarities can be seen with Futura, the two-story lowercase a is more like Erbar, and also recalls Frutiger’s earlier namesake typeface, Frutiger.
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Adrian Frutiger
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A typeface designer who influenced the direction of digital typography. Best known for creating the Universe and Frutiger typefaces.
Adrian Frutiger was born in Unterseen, Canton of Bern, the son of a weaver. As a boy, he experimented with invented scripts ,stylized handwriting in negative reaction to the formal, cursive penmanship then required by Swiss schools. His early interest in sculpture was discouraged by his father and by his secondary school teachers; they encouraged him to work in printing. Though in the world of print, he maintains the love of sculpture that has influenced his type forms.
At the age of sixteen, he was apprenticed for four years, as a compositor, to the printer Otto Schaerffli in Interlaken; between 1949 and 1951 he studied under Walter Käch and Alfred Willimann in the Kunstgewerbeschule (school of applied arts) in Zürich, where students studied monumental inscriptions from Roman forum rubbings. At the Kunstgewerbeschule, Frutiger primarily concentrated on calligraphy — a craft favouring the nib and brush, instead of drafting tools.
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Avenir is designed to be a harmonious font. It was widely use in digital typography , magazine and road signs.
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The short x-height make the eye of “e” appear to be wide . The “o” don’t have a perect circle. A graphic formed by three “o”.
Avenir was inspired by Futura font ,modern yet human.
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The diagonal stroke that attached to the stem come to a sharp point . The strokes give a square off top .
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oo ee
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The x-height of Avenir is higher than Gill Sans.
Counter of ‘e’ of Avenir is bigger than Gill Sans.
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The cross bar of Avenir is longer than Gill Sans.
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Crossbar of gill sans forming a sharp triangle at the left hand side.
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Avenir 35 Light Avenir 35 Light Oblique Avenir 45 Book Avenir 45 Book Oblique Avenir 55 Roman Avenir 55 Oblique Avenir 65 Medium Avenir 65 Medium Oblique Avenir 85 Heavy Avenir 85 Heavy Oblique Avenir 95 Black Avenir 95 Black Oblique
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QQ Avenir