OUR MISSION Tea & Seeds is a company that values honesty and being transparent. We strive to bring our customers the freshest cup of tea possible and believe it is important to make our tea available for the next generations to come. We make this happen by being earth friendly and offering a sustainable product. Our hope is that our product will make others aware that it is possible to make 100% biodegradable packaging. We reward our customers by sending them home with a product that gives back in a beautiful way. This includes women and men, young or old, who are wanting to do their part in helping keep our planet more plastic free. They also enjoy a fresh and organic product.
OUR STORY I have always been conscious about how quickly my family fills our garbage can. Noticing how much plastic packaging would not breakdown for a long time, I decided to use packaging that would not harm the environment but also give back. We do this by making our packaging able to be planted. Our bags that contain our teas have seeds embedded within them. We want everyone to feel comfortable in knowing that they have chosen a good and sustainable product.
MOODBOARD EARTHY GREEN MODERN
NATURAL BRIGHT COMFORTING
CLEAN SUSTAINABLE BIODEGRADEABLE
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B MINIMUM SIZE The minimum size the primary logo should be is 2 inches in height.
A) primary logo B) secondary logo
PRIMARY LOGO We wanted people to question what the plant in the teabag meant. This would hopefully lead them to become curious about it and to investigate what our company is all about. We chose to take a clean, modern, and minimalistic approach. The primary logo consists of a minimalistic icon with a wordmark. The main lettering style is sleek and tall. It mimics a flower that stands tall. The rounded and fluid waves represent water, which is essential in making tea. The overall sense and style is earthy and modern. The main logo will be used across multiple brand applications. Our logo will help customers identify our brand on the web, social media, ads, and many other platforms. It is essential that our brand is applied with care and within the parameters we have set for it.
SECONDARY LOGO Tea & Seeds secondary logo is the icon. It can be used to replace the primary logo when applicable. Although it should never be placed directly next to the primary logo. This being said it should also not look repetitive. It should only enhance the design, not hinder it. It can be used as a pattern on a notebook.
CLEAR SPACE The minimum clear space is defined by the height of the petal. This requirement is used in the primary and secondary logo. The space should be appropriately maintained as the logo changes in size.
LOGO GUIDELINES A. Don’t rotate the logo. B. Don’t stretch or squish the logo. C. Don’t resize any part of the logo. D. Don’t change any of the colors on the logo. E. Don’t change the stroke size on any part of the logo. F. Don’t rearrange any part of the logo. G. Don’t use secondary logo next to primary logo. Don’t alter the logo in any way.
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TYPOGRAPHY The main font for Tea & Seeds is Antarctician Headline because of the clean look. We wanted our logo to be modern, therefore we chose a san-serif as they have a modern appearance. The curves in the font were reinstated in our logo. Antarctican Headline Use for headlines and body.
ANTARCTICAN HEADLINE Book, Light, Medium A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890
COLORS We chose a pastel green and orange for our logo colors. The green represents our earth friendly company. The orange represents color of tea and how refreshing it can be.
YELLOW ORANGE CMYK = 3, 20, 82, 0 RGB = 247, 204, 46 HEX = f7cc2e PANTONE = 135 CP
PASTEL GREEN CMYK = 58, 24, 53, 2 RGB = 105, 190, 117 HEX = 69be75 PANTONE = 7479 CP
PASTEL ORANGE CMYK = 3, 24, 57, 7 RGB = 230, 180, 102 HEX = e6b466 PANTONE = 2016 CP