Our story
W h a t i s i t a b o u t “ t h e g o o d o l d d a y s ? ” W h y d o w e l o n g f o r “ a s i m p l e r t i m e ? ” O r l o o k b a c k w i t h f o n d n e s s t o t h e w a y t h i n g s w e r e ? I n t h e m a d d a s h t o w a r d s “ p r o g r e s s , ” H a v e w e l o s t s o m e t h i n g a l o n g t h e w a y ?
W e t h i n k s o . S o w e d o t h i n g s d i f f e r e n t l y . W e t a k e o u r t i m e .
Patiently. Carefully.
P u r p o s e f u l l y .
H o n o r i n g t h e t i m e - t e s t e d t r a d i t i o n s o f o u r f a t h e r s – a n d t h e i r f a t h e r s b e f o r e t h e m . W h e n a b a r b e r s h o p w a s m o r e t h a n a p l a c e t o g e t a h a i r c u t . I t w a s a c l u b h o u s e . A m e e t i n g r o o m . A place to speak your mind, and say things you wouldn’t say around a l a d y . A l l w h i l e b e i n g i m m a c u l a t e l y g r o o m e d b y a m a s t e r b a r b e r .
I t ’ s t h i s t i m e , t h i s t r a d i t i o n , a n d t h i s e r a t h a t l e d t o L a y r i t e . P r o d u c t t h a t c o n j u r e s a b y g o n e e r a . W h e r e m e n t o o k p r i d e i n t h e i r a p p e a r a n c e . W h e t h e r t h e i r d a y s w e r e s p e n t i n b o a r d r o o m s o r b o d y s h o p s . B e c a u s e t r a d i t i o n m a t t e r s . P r o c e s s m a t t e r s .
A n d a p e r f e c t h a i r c u t d a m n s u r e m a t t e r s .
We are the barber’s choice. A line of men’s grooming products created for those in the know.
Why? Because Layrite was created by a barber, not a scientist.
Its mission is simple: To be strong when it needs to be, and gone when it doesn’t. Washing out as easily as it went on.
That’s it. Simple. Clean. Easy.
So style is never compromised. Not in the barber’s chair. And not in the bathroom mirror. Day to day, cut to cut. Â
always consistent. always perfect. always laying right. since 1999
Our products
Layrite original pomade HOLDS LIKE WAX, WASHES OUT LIKE GEL
A versatile water-based pomade that delivers great all-day hold with a medium shine that rinses out easily with water. WORKS BEST FOR… • • • •
Fine to medium thick hair Short to medium lengths Classic put-together styles Messy wet looks
What makes it unique… • Distributes easily • Grips hair to shape into most any style • Medium shine looks healthy, not greasy • Dries light and clean to keep hair in place all day • Feels smooth to touch – not waxy or sticky • Never flakes • Easily restyled with a damp comb or fingers • Rinses out easily with water • Signature mild vanilla scent
Why it’s better than a wax Why it’s better than a gel 10
Powerful hold yet washes out incredibly easily Has the hold, control and shine of a gel, but won’t dry hard, won’t flake and won’t dry out your hair
medium hold medium shine
how to use 1. Apply a small amount evenly to palms 2. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the higher the hold. 3. Wet comb or fingers and run through hair to restyle 4. Rinses out easily with water alone
insider tips When hair is damp, apply Layrite Grooming Spray as a primer to get the most our of your pomade.
key ingredients
C o n d i t i o n e r s n a t u r a l l y - d e r i v e d f r o m c o c o n u t o i l + c a s t e r o i l / / smooth the hair by going deep within the surface of the hair shaft to lock in moisture, providing luster and shine while taming frizz A l c o h o l - f re e G l u t e n - f re e
p u r c h as e o p t i o n s Consumer: Individual 4 oz jar Wholesale: 12-unit case pack of 4 oz jars
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Layrite superhold pomade Extra control for the hard to control
Our updated formula gives you the same high shine, shaping and all day hold, but now has our signature vanilla scent and a natural cream color that works easily into hair. Create straight, sleek looks, or use as a top coat for extra shine. WORKS BEST FOR.. • Fine to medium thick hair • Short to medium lengths • Straight, sleek looks
What makes it unique.. • Creates high shine looks while keeping hair in place • Softens and moisturizes hair • Never flakes • Can be restyled throughout the day without wetting • Gives texture and definition to darker hair • Washes out easily • Acts as a leave-in conditioner
How it’s different from original pomade Additional styling polymers create a matrix on the hair to increase hold. Best for harder to manage hair that’s often thick and / or curly Lower level of shine
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HIGH HOLD medium shine
how to use 1. Apply a small amount evenly to palms. 2. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the higher the hold. 3. Use sparingly and add more. 4. Wet comb or fingers and run through hair to restyle. 5. Rinses out easily with water alone.
insider tips Works great on cowlicks. Depending on hair type, can use Original in most places and add Superhold for areas that “stick up or fight back.”
key ingredients
C o n d i t i o n e r s n a t u r a l l y - d e r i v e d f r o m c o c o n u t o i l + c a s t e r o i l / / smooth the hair by going deep within the surface of the hair shaft to lock in moisture, providing luster and shine while taming frizz A l c o h o l - f re e G l u t e n - f re e
p u r c h as e o p t i o n s Consumer: Individual 4 oz jar Wholesale: 12-unit case pack of 4 oz jars
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Layrite supershine pomade HIGH SHINE FOR A POLISHED LOOK
Our updated formula gives you the same high shine, shaping and all day hold, but now has our signature vanilla scent and a natural cream color that works easily into hair. Create straight, sleek looks, or use as a top coat for extra shine. WORKS BEST FOR… • Fine to medium thick hair • Short to medium lengths • Straight, sleek looks
What makes it unique… • • • • • • • • •
Creates high shine looks while keeping hair in place Softens and moisturizes hair Never flakes Can be restyled throughout the day without wetting Gives texture and definition to darker hair Washes out easily Acts as a leave-in conditioner
How we improved supershine Signature mild vanilla scent Natural cream color works easily into hair 14
medium hold high shine
how to use 1. Apply a small amount to palms. 2. Distribute evenly through damp or dry hair and style / shape. The drier the hair, the higher the hold. 3. Restyle by running your comb or hands through hair – no water required. 4. Rinses out easily with shampoo and water.
insider tips Works great if you have to wear a hat or helmet – restyles in seconds with nothing but your hands – no water or comb necessary. Use in combination with Original or Superhold and layer on as a top coat to max out shine. Works exceptionally on super curly hair that is naturally very dry and lacking moisture.
key ingredients
N a t u r a l l y - d e r i v e d l a n o l i n / / provides high shine and texture, while conditioning the hair No artificial colors
p u r c h as e o p t i o n s Consumer: Individual 4 oz jar Wholesale: 12-unit case pack of 4 oz jars
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Layrite Cement clay Stronger hold. Matte finish.
An extreme high hold, water-based styling clay that delivers a clean, natural matte finish that lasts all day – yet washes out easily. Like cement, it grips and binds individual hairs together to thicken and shape. WORKS BEST FOR… • Fine to medium thick hair • Short to medium lengths • Messy looks or structured dry looks
What makes it unique… • All day incredible high hold without weighing hair down • Thickens & texturizes • Clean matte finish • Doesn’t dry & never flakes • Reworkable (no water required) • Washes out easily • Signature mild vanilla scent
HOW CEMENT is DIFFERENT FROM OUR POMADES Extreme hold provided by perfect blend of styling polymers and waxes instead of pomades’ ringing gel structure. Yet, also washes out easily with shampoo and water. Leaves a low shine, matte finish.
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HIGH HOLD MATTE
how to use 1. Rub a small amount of Cement thoroughly between palms until product softens / warms (this can take up to 10 - 20 seconds). 2. Distribute evenly through damp or dry hair and style / shape as desired. The drier the hair, the higher the hold. 3. Run fingers through hair to reshape – no water needed. 4. Rinses out easily with shampoo and water.
insider tips Its subtle hint of shine gives hair a more natural appearance than other matte products that can leave hair looking flat or dull. Holds well even if you’re one of those people who likes to “mess with” your hair all day Controls frizz and gives definition and separation when warmed and applied lightly
key ingredients
Unique combination of 4 mineral, plant and animal waxes // (Ozokerite, Tribehenin, Lanolin and Cera Alba) chosen for their ability to deliver flexible hold
p u r c h as e o p t i o n s Consumer: Individual 4 oz jar Wholesale: 12-unit case pack of 4 oz jars
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Layrite grooming spray A texturizer, pomade primer + setting spray in one
A versatile, light setting spray that creates volume, control and preps the hair to make it easier to style. WORKS BEST FOR… • All types from thin to thick to hard to control • All lengths • A perfect base for all styles, especially those requiring higher hold
What makes it unique… • Creates fullness + texture for the appearance of thicker hair • Steps up hold and control without weighing hair down " – feels natural and soft, not sticky • Preps hair to work better with pomade • Tames frizz and fly aways • Never flakes
3 ways to use grooming spray Use to thicken and texturize for natural looking volume prior to blow drying Use as a primer to prep hair for pomade for smoother application, more styling control and enhanced holding power Use as a finishing spray to set your style all day 18
medium hold MATTE
how to use 1. Liberally mist in towel-dried hair based on hair density and texture 2. Blow dry and style with hair dryer until dry (optional) 3. Apply pomade or hair clay to shape and maximize your style 4. Mist in hair once fully styled for additional hold to help it set and last all day
insider tips Works great as a pre-step to blow drying Use in conjunction with Cement Hair Clay to helps thicken the appearance of thinning hair Use as a cutting lotion for control in sectioning Use Grooming Spray instead of water for styling, as water can break down hold of water-based pomades
key ingredients
U n i q u e w a t e r - s o l u b l e p o l y m e r / / provides hair with a light tack so hair is more easily styled with pomades or clays once dry. The tack allows the pomade or clay to get a better grip on hair.
p u r c h as e o p t i o n s Consumer: Individual 8 oz pump bottle Wholesale: 12-unit case pack of 8 oz pump bottles
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Layrite mustache pomade Keeps your mustache in line from morning till night
WORKS BEST FOR… • All lengths from short to long to handlebar • All types from thin to extremely curly, coarse and/or thick hair
What makes it unique… • • • • • • • •
Serious shaping that can keep any style in place, yet rinses out with water Incredible hold that lasts for hours Conditions to leave hair feeling soft Add a natural luster Never flakes Water based Signature mild vanilla scent
HOW does layrite work DIFFERENT FROM other mustache waxes Mustache waxes don’t give hair a chance to breathe and can clog pores and stop hair oils from keeping the hair naturally oiled and healthy. Plus, when you remove them, they can strip the hair of natural oils, so it’s easy to end up with a dry, fragile, brittle mustache. Layrite Mustache Pomade is water-based so it rinses out easily and won’t clog pores and hold back natural oils. 20
HIGH HOLD MAximum shaping
how to use 1. Apply the correct amount for your length and texture 2. Comb through thoroughly. Begin to twist into style 3. Use the back side of the comb to help manipulate and form perfect handle bars (if desired) 4. Once style is perfected, hold 10 seconds until dry
insider tips Use a lighter, secondary application to reinforce fragile or harder to control mustache styles
key ingredients
P u r e C o c o n u t O i l / / conditions and smoothes the hair giving it luster and shine
p u r c h as e o p t i o n s Consumer: Individual 1 oz jar Wholesale: 6-unit case pack of 1 oz jars
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no. 9 bay rum aftershave A barbershop classic that soothes + refreshes
A vintage barbershop favorite that cools, invigorates and soothes the skin after shaving. What makes it unique… • • • • •
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Cleanses and refreshes skin Stimulates, tones and tightens pores Softens the skin Helps calm skin and prevent razor burn Hint of its classic Bay Rum scent makes you feel barbershop fresh
how to use 1. Thoroughly rinse your face with cold water after shaving, which helps clean the face as well as close pores on the skin 2. Leave your face wet and pour a splash (about a teaspoon) of No. 9 into your hand 3. Quickly rub your hands together for 1-2 seconds and then leave your hands open for about 4-5 seconds 4. In a downward motion, gently stroke No. 9 from your hands onto your face and neck
insider tips Bay Rum is one of the oldest scents in barbering Sprinkle a few drops of No 9 to step up your hot towel treatments before a shave to invigorate and open up pores
key ingredients
S u c r o s e / / Acts as a natural exfoliator to remove dead surface skin cells and reveal the healthy skin underneath. It also draws moisture to your skin and helps lock it in through its natural glycolic acid, while protecting it from pollutants and toxins. p u r c h as e o p t i o n s Consumer: Individual 4oz bottle Wholesale: 12-unit case pack of 4 oz bottles
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What they’re saying
Your customers*
ORIGINAL POMADE 463 Customer Reviews
“Works great, smells great. Seriously, I spend my day wondering "what smells so good?" and realizing it's me. Also, this is the best looking pomade I have ever used. Better hold than most, but not that [grease-based] ‘oh god it's like tar feel.’ – Adam J. Rendallon
SUPERSHINE CREAM 107 Customer Reviews
“This is it. This is the pomade you have been looking for. I've tried just about every pomade out there…This stuff is the real deal without all the hassle of washing out real grease. Comes out easily, smells good, gives good hold but stays soft throughout the day, doesn't dry but gives that shiny ol skool look,...but it now, you won't regret it.” – R. Squire
GROOMING SPRAY 31 Customer Reviews
SUPERHOLD POMADE 597 Customer Reviews
“This item is a staple in my collection. I have fine straight hair, this works wonders. It makes my hair feel more full, excellent hold and adds just enough volume. Pliable throughout the day. Put some pomade after using this and you're set. Rad product.” – Mitchell
“It holds all day and all night! I'm even surprised that my hair is still styled when I get up in the morning! I have really, really thick, curly, wavy hair.” – Mike A
CEMENT CLAY
NO. 9 BAY RUM AFTERSHAVE
80 Customer Reviews
“Layrite cement holds like a gel without getting crusty, it's insane. Holds well all day. Even if your hair gets blown around a bit like mine does it smooths back into its original shape easily.” – nababz
MUSTACHE POMADE
30 Customer Reviews
“A lot of other bay rum scented colognes are very chemical smelling and are overpowering. I've found that this aftershave is a light, fresh, and long lasting scent alternative to colognes…it smells damn manly.” – Shane Desmond
(Launched November 2015)
Best Stache care ever. Excellent! Hold is fantastic, smell divine, wash out easy! Nothing better...except the mustache itself ! Great product! -- JWB
*Amazon Customer Reviews as of December 31, 2015. Customer quotes from Amazon.com, Layrite.com
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The press
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Product overview
Layrite styling product overview
P ro d u ct
Original Pomade
superhold Pomade
Benefit
Holds like wax, washes out like gel
Extra control for the hard to control
Level of shine
Medium
Low - Medium
Level of hold
Medium
S u p e rs h i n e C r ea m
C em en t C l ay
G ro o m i n g S p r ay
Low shine, high style
Texturizer + pomade primer + setting spray
High
Matte
Matte
High
Low - Medium
High - Extreme
Medium
High shine for a polished look
Hair Length
Short to Medium
All Lengths
Short to Medium
Short to Medium
All Lengths
Hair Texture
Fine to Medium Thickness
Medium to Curly / Coarse / Thick
Fine to Medium Thickness
Fine to Medium Thickness
All Types
Styles
Classic Put Together Styles or Messy, Wet Looks
High Elevation Styles: Pomps, Fauxhawks, Spikes
Straight & Sleek: Slick Back, Executive Contour
Messy, Dry Pomp, Dry Quiff
Perfect base for all styles, esp those requiring high hold
msrp
$ 15.00 4 oz
$ 16.0 0 4 oz
$16.00 4 oz
$19.00 4 oz
$ 10 . 0 0 8 oz
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Layrite styles with shine cheat sheet
Executive Contour
POMPADOUR
Shark fin
STYLE
Slick Back
Short Hair
Long Hair
Low Hold
High Hold
TEXTURE
Thin / Fine
Medium / Wavy
Thick / Curly
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OR
OR
OR
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930 W. 16th st Costa Mesa, CA 92627 888.976.6233 www.Layrite.com
Layrite Men’s Grooming
@officiallayrite
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