Rolls-Royce Phantom

THE ULTIMATE IN AUTOMOTIVE LUXURY, REINVENTED FOR AN EIGHTH GENERATION.

At the rarefied level of Rolls-Royce's new flagship, luxury isn't measured by the softness of the leather upholstery or the perfectly-matched grain of the veneer. Such things are taken as read.

Instead, luxury is redefined as an environment that's created exclusively for the owner. The eighth and latest generation of Phantom achieves this; it is a statement of perfectionist car making that's as bold as it is seductive.

Due to the way the new Phantom is constructed, it has fewer panel joins, giving the impression on first view that it is hewn from solid aluminium. The unique signature Pantheon grille is still the focus of the head-on view, but the top surfaces are curved to better integrate it with the bonnet. This cleaner, more modern treatment of a design classic is complemented by the new headlamp design. The front-to-rear design line begins at the grille and flows outward then along the flanks, conveying grace and fluidity. It's a confident evolution of key Rolls-Royce design signatures.

ROLLS-ROYCE PHANTOM

Enter the interior and you'll encounter 'the Embrace', the Rolls-Royce term for the way the doors silently close as you settle into the seats and are cocooned in a haven of calm and elegance. Technology is hidden until it's needed, surfaces are beautifully simple yet seemingly perfect in every detail. Even the (heated) armrests are inspired by the classic form of a J-Class yacht. The dashboard and fascia has been reimagined as 'the Gallery' – an uninterrupted sweep of toughened glass that runs the full width of the dash, enclosing dials, 12.3-inch TFT colour displays and analogue clock, while providing a viewing space for images or works of art chosen by the vehicle owner.