Say hello to Leo Love.
logo: The spirit of Leo Love is represented by the combination of apple, Leo Burnett’s symbol of generosity, and heart, the universal symbol of love. Adorning the logo is a produce sticker found on apples at grocery stores.
Leo Love chicago:
In 2013, Leo Burnett looked
into a more streamlined way of giving back to the community. Who do we help? What is our approach? These questions led to a strategy that created solid collaboration with a few, select non-profit partners. During our first year we were able to track and donate 7,500 employee volunteer hours, redesign two non-profit brands and internally raise over $175,000. This enforced what we already knew: we have a lot of love to give. A lot of Leo Love.
What is Leo Love? Leo Love is a community outreach program, a key part of Leo Burnett’s Corporate Social Responsibility. An organized program that gives us the ability to dedicate our time, talent and resources as well as efficiently track and report our achievements. Together, this contributes to the growth of our people, our community and those who stand along beside us.
–––––––––––––––––––– T H E R E’S N O P U B L I C R E L AT IO N S F O R A NY COMPANY SO EFFECTIVE AS BEING A GOOD C ITIZE N AN D ACTI N G LIKE ONE. ––––––––––––––––––––
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–––––––––––––––––––– W ITH A G R EAT B U RST O F H EART, L E T ’S W R I T E A N A D , S E L L A N AD, START SOM E WH E E LS IN MOTION SOMEWHERE THAT WI LL RE N D E R A S E RVIC E TO T H E C O M M U N I T Y. ––––––––––––––––––––
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“We are so ver y thank ful to our Leo Love family for ever y thing they have done.� EMBARC
Amy Cheronis EVP, Leo Burnett Reputation & Communications President, Embarc Board of Directors
L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E L E O L O V E C H I C A G O S H A K E S P E A R E T H E AT E R L E
O L O V E L E O L O V E L E O L O V E L E O L O V E L
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L O V E L E O JUNIOR ACHIEVEMENT L E O L O
V E L E O L O V E L E O L O V E L E O L O V E L E O L
O V E L E O L O V E L E O L O V E L E O L O V E L E O
L O V E L E O L O V E L E O MARWEN L E O L O V E
L E O L O V E L E O L O V E L E O L O V E L E O L O V
E L E O L O V E L E O L O V E L E O L O V E L E O L O
V E OFF THE STREET CLUB L E O L O V E L E O L
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O L O V E L E O L O V E L E O L O V E L E O L E L O V
E L E O RONALD McDONALD HOUSE L E O L O
V E L E O L O V E L E O L O V E L E O L O V E L E O L
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L O V E L E O L O V E L E O L O V E L E O L O V E L E
Who do we help? We focus on organizations that support children (our future), creativity (our talent) and Chicago (our home). While each Leo Love partner has a unique mission, they all share the same goal: to provide local youth with the tools needed for success. This gives every employee, in every department, the opportunity to help make a difference in the life of a child.
“Our team is thrilled with the continued generosit y of your agency. We will make excellent use of the donated items.” CHICAGO SHAKESPEARE T H E AT E R
Renatta McCann EVP, Leo Burnett Chief Talent Officer Chicago Shakespeare Theater Board Member
What is our approach? We start each year by hosting an awareness event where employees and non-profit partners come together to talk about their goals. This allows us to focus our time and arrange volunteer opportunities, dedicate our talent by doing creative and strategic work and sharing our resources by streamlining our fundraising and donation efforts. The year ends with our Giving Tree, where employees pick “apples� and purchase wish list items to benefit those in need.
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“So many truly caring and generous people. From the top down, the Leo Burnet t culture is inspiring and willing to share and help others in need.” OFF THE STREET CLUB
Rich Stoddart CEO, Leo Burnett Worldwide Off The Street Club Board Member
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018 Meals served to families at Ronald McDonald House
Around the World london:
Leo Love London office logo
Leo Love volunteers
at Leo Burnett London believe, ”You don’t always need to make big gestures to make meaningful changes.” They simply give a little bit of help to people who would really need it. Last year, over 50 people helped in local projects, ranging from making costumes for the Notting Hill Carnival to Business Enterprise Days in schools. All of their hard work earned them the award for Best Contribution for Employee Volunteering in Hammersmith & Fulham.
Be inspired. LEO BU R N ET T80.COM
See what creativity can do for people, places and the planet.
Leo Burnett Nigeria
Leo Burnett Guatemala Via Facebook, Twitter and Instagram, #pasemoslata (pass the can) is a challenge to do a good deed and pass it on.
Leo Burnett Kazakhstan
The 1 Gig Village Project
#80CAN encourages friends,
empowers village volunteers
family and followers to capture,
to capture the memory of
tag and share good deeds,
an African village before
raising the global extensive
disaster strikes.
wave of positive change.
Leo Burnett London
Leo Burnett Tel Aviv
The Dry, Clean Initiative gives
Call for Peace is a mobile
reformed alcohol and drug
website where Palestinians
addicts a fresh start by
and Israelis can declare
providing them with an
their partnership in a joint
unclaimed suit.
effort for peace.
Artist: Jakuan, age 14, Chicago Illinois USA | Off The Street Club
“We of fer ever y employee an oppor tunit y to give back. That ’s what makes this program so special.” MICHELLE MAHONEY
Michelle Mahoney VP, Director Community Relations, Leo Burnett Chicago
Contact Need help strengthening or starting your own Leo Love program? Michelle Mahoney Vice President, Director of Community Relations michelle.mahoney@leoburnett.com
Share! Currently making an impact in the world? Inspire other offices by sharing your stories on theburnettwork.com and tagging your posts with #LeoLove.
theburnettwork.com
YOU CAN’T S PE LL LOVE WITHOUT L-E- O AND W E CAN ’T HAVE LEO LOVE WITHOUT YOU
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