The Newspaper for Active Seniors
Healthy Living is the only area newspaper dedicated to
the interests and lifestyles of active seniors residing in Los Angeles and Orange Counties.
Healthy Living will be delivered to community and
senior centers, active senior living residences, VFW & American Legion Posts, city halls, bookstores, public libraries, pharmacies, select CVS, Walgreens, retail outlets, restaurants, banks, the waiting rooms of doctors offices, and more. Active seniors represent a growing and powerful segment. The 50 plus segment is one of the largest buying groups in America today, and it is growing. The baby boom generation is well into their 60’s. Today’s Senior is active, health conscious, and politically aware. The goal of Healthy Living is to put your message into their hands.
{distribution} {demographics}
20,000 newspapers distributed to Seniors in Los Angeles and Orange Counties:
• 50 plus health conscious, active Seniors • Per capita income that is 26% higher than the rest of the nation • Newspapers and magazines are the preferred source of communication for this segment • They own 77% of all assets and more than 50 % of all discretionary income. • $108,885 - Median net worth of households headed by seniors age 50 and older.
• Community and senior centers • Active senior living residences • VFW & American Legion Posts • City halls • Bookstores and public libraries • Pharmacies, select CVS and Walgreens • Retail outlets, restaurants and banks • Waiting rooms of doctors offices, and more. • CITIES: Artesia, Bellflower, Buena Park, Cerritos, Cypress, Downey, Lakewood, La Mirada, La Palma, Long Beach Los Alamitos, Montebello, Norwalk, Paramount, Pico Rivera, Santa Fe Springs, Seal Beach, Whittier.
{ad rates} Ads are full color and every ad buy includes the following integrated multimedia products for FREE: Concept development: 1 Hr. (value $150+) Ad placement in digital newspaper with live links in digital ad (value $100) HealthyLivingNews.com (coming soon) - Unlimited contributions of events, stories, offers, etc., with live links (value $100) Optimized Digital edition with search capability (Yahoo, Google, AOL, Bing).
Total value of all integrated products = $350 Ad size 1 x rate Sixteenth $155 Eighth $220 Quarter $400 Half $650 Full $950
2-6 x rate 7+ x rate $135 $125 $175 $140 $350 $299 $585 $499 $850 $799
Publication dates: Feb 22, Mar 22, Apr 22 May 22 Jun. 22, Jul. 22, Aug. 22, Sept. 22, Oct. 22, Nov. 22, Dec. 22
562.407.3873
{ad dimensions} Ad dimensions (inches)
Full page 1/2 page (H) 1/2 page (V) 1/4 page 1/8 page 1/16 page
W
10 10 4.875 4.875 4.875 4.875
x
H
x x x x x x
16 7.875 16 7.875 7.875 7.875