“ G OL DE N B U S I N E S S OP P ORT U N I T I E S ”
The Business Journal Official Publication of the Pico Rivera Chamber of Commerce • June 2009 • www.picoriverachamber.org
Small Business Can Now Apply for ARC Loans
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tarting mid June 2009, SBA will begin accepting loans for a temporary new program called America’s Recovery Capital (ARC). ARC loans of up to $35,000 are designed to provide a “bridge” for viable small businesses with immediate financial hardship – to keep their doors open until they get back on track. “These ARC loans are another tool in the SBA toolkit which will provide critical support to small businesses struggling to make it through these tough economic times,” said Administrator Karen G. Mills. “We encourage small business owners to inquire with SBA lenders to see if the ARC loan would be appropriate for their business’ needs,” said Alberto G. Alvarado, Los Angeles SBA district director.
See Loans CONTINUED ON 4
Business Roundtable Discusses Employment Strategies in a Down Economy By Linda Bock
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ayor Pro Tem Bob Archuleta welcomed guest speakers Joanna Blake and Christopher Milligan, from the law firm of Atkinson, Andelson, Loya, Ruud & Romo, at the Pico Rivera Chamber of Commerce Business Roundtable held at El Rodeo Restaurant. The event was held in conjunction with the City of Pico Rivera. Blake and Milligan gave a thorough and well-prepared presentation of employment strategies that would be helpful in a down economy. Joanna L. Blake represents employers in all aspects of labor relations and employment law matters, including employment discrimination, wrongful termination, harassment, and wage and hour. She also counsels employers regarding human resources policy matters, employee relations, and, in particular, assisting employers to administer leaves
Funeraria Del Angel Holds Annual BBQ
Members of the Pico Rivera business community joined at the El Rodeo Restaurant recently for the latest in a series of lunch forums designed to inform and educate them about vital issues impacting the local economy. Pictured during the luncheon are, from left, Alex Saulas (Health First Medical Group), Pico Rivera Councilman Bob Archuleta, Cheryl Romero (Preferred Bank), and Thomas Lott (TLC Promotions). The Business Roundtable series is presented by the City and the Pico Rivera Chamber of Commerce. Christopher Milligan practices of absence and conduct disability reasonable accommodation analysis. primarily in the areas of employment Blake is a frequent speaker on labor See Employment and employment issues. CONTINUED ON 7
12th Annual Golf Tournament a Big Success
Honoring city personnel: Staff of Funeraria Del Angel pose during the festivities along with Pico Rivera Councilmen Bob Archuleta and Ron Beilke. of the Funeraria, led by manager For many years, the Funeraria Jose Medina, lug equipment, light Del Angel has been the most genthe BBQ's and do all the cooking. erous sponsor of the annual BBQ The heavily attended outdoor event was originally started by the for our brave men and women in uniform who serve the city of Pico Morrow Family and has grown larger every year. Rivera. It’s always a very fun and excit- See BBQ ing day for all involved. The staff CONTINUED ON 7 The indetia below is not an error. Due to new postal regulations the address indetia must be at the top of the publication, printing the indetia this way places it at tht top of page one when the paper is held upside down.
Golfing for a good cause: {l-r} David Briano of State Farm Insurance, Pico Rivera Mayor Gracie Gallegos, Denise Walton of Enterprise RentA-Car, Maria Segovia, V.P. of Pacific Western Bank & Jim Osborne of Whittier Fertilizer Company at the tournament. The attendance was excellent for the 12th Annual Scholarship Golf Tournament held at the California Country Club in April. This year, the Pico Rivera Chamber, the City of Pico Rivera, El Rancho Unified School District, and Rio Hondo College co-hosted the tournament to help benefit the “I’m Going to College!” program. Rio Hondo College has partnered with local school districts to increase the number of first-generation and underserved youths who go on to higher education. The "I'm Going To College" (IGTC) programs are designed to encourage middleschool students and their parents
to get well informed about higher educational opportunities and to get hem thinking about academic excellence and college as soon as possible. The program helps them realize that going to college is a goal they want to begin to plan for now – both with the appropriate academic preparation as well as financial savings. In Pico Rivera, the El Rancho Unified School District, the City of Pico Rivera and the Pico Rivera Chamber of Commerce, in partnership with Rio Hondo, started
See Golf CONTINUED ON 6
PRESORT STD. U.S. POSTAGE PAID Artesia Permit No. 133
PO Box 847 Pico Rivera CA 90660-6347 Phone (562) 949-2473 Fax (562) 949-8320 www.picoriverachamber.org
Page 2
2 PICO RIVERA BUSINESS JOURNAL • JUNE 2009
Pico Rivera Pico Rivera
Chamber Commerce Chamber of of Commerce
BUSINESS
Message from From the President the President
PO Box 847. 2008/2009 Pico Rivera, CA 90660 (562) 949-2473, Fax (562) 949-8320
JOURNAL
TO ADVERTISE CALL 800-901-7211
City and Chamber’s Agreement Rothans continued from page 1 high-level learning outcomes, and the Moves Partnership AngelesForward area, more than 37,000 youth execution of the $245 million building
Martinez continued from page 1 program. His commitment to excelNew programs to benefit local lence in education has been recognized businesses expandAmong Business throughoutand his career. his Watch Program . honors are: the Outstanding President
are served through both the school-
the based City and in the development inExplorer programs.of Apformational and educational proximately 2,000 of these aremeetinvolved ings, workshops and materials forare in Exploring and nearly 50 percent Executive Committee use active by visitors, andExploring busiin a Lawresidents Enforcement info@picoriverachamber.org Award from the California Community ness owners alike. Post. Explorer posts programs specialPresident College Council Staff Development; The City andforthe Pico Rivera ize in Manager, a variety of Chuck career skills ranging City Fuentes, Koko Judge the District 6 Pacesetter of the joined Year Chamber of Commerce have Executive Committee from fire fighting and military careers to said the new agreement was comCrowne Plaza Hotel Award from athecomprehensive National Councilnew for forces under engineering medicine. The county prehensive in and scope and reflective Marketing and Public Relations; Vice President partnership agreement designedandtotheof the President sheriff’s department sponsors nearly joint goals and objectives of Phi Theta Alumni Key Rivera Award support andKappa promote Pico Koko Judge 20 posts with more than 200 registered the City and Chamber in supporting from the international businesses and fosterhonorary future society eco- local Explorers. Crowne Plaza Hotel at the businesses and exploring new for students in two-year colleges. nomic development opportunities. Learningopportunifor Life Commerce Casino Koko Judge economic About development Vice President “I am most honored to be Learning for Life seeks to Under the agreement, the First Vice President ties. included with the Top 25 Latinos in 2008-2009 Sharon Coley build relationships between businesses, Chamber will create new Ms. JudyHotel Gilleland "The agreement Education,” said Martinez, “particularly Doubletree y year President of the programs Koko Judgeas2008/2009 educators and local community leaders and servicTri-Cities ROP demonstrates a my work is focused on providPico Rivera Chamber of es because to collectively establish resources and ViceVice President to access benefitto local President ing high quality education prudent Commerce will soon come As we get ready to close 2008, I alliances that provide relevant activities b uto salli those Jim who seek it. I am pleased Mr.Osborn Jim Osborn i n selfwould like to thank everyone for all your to an end. for youth that will foster positive n e s s e s Whittier Fertilizer that at Rio Hondo College students are Whittier Fertilizer stsupport thehonor year. Iand would like to a n d esteem, strong character and va elasting It throughout has been an a privigetting the very best training for careers m e nt Vice President Past-President comment our the current board continues appreciation of community. Learning lege tothat serve community during m aand r k e t academic preparation for transfer in the Ms. Sharon Coley Richard Cardenas to work together toyear make rightchanges. decisions for Life was developed by profesthis dynamic ofthe many t hevery e i rday on our newly-transformed Pico RCDoubletree PropertiesHotel forIallwant the chamber members. The passion sional educators and child development to thank the Board of Di- p rcampus.” odRivera that our newest Ambassadors have brought experts to provide age-appropriate and Past-President rectors, the Chamber staff, and the ucts to theLocated in Whittier, California, community. The agreeBoard of Directors to our chamber has been amazing. With the grade-specific lesson that help business community atplans a time when, Mr. Richard Cardenas City for all their support. My special ment Rio Hondo College is a collaborative includes development of a given continued support of our board, ambassayouth meet the challenge of growing up the current adverse economy, RC Properties thanks to Cheryl Romero and Alex center ofCity/ lifelong learning which proChamber business dors, chamber staff, Pico Rivera City Staff monthly by teaching character, leadership and the promotion of local economic vides innovative, Saulus for support and dedicaprogram,challenging, expansionand qualand their you our loyal members I’m visitation good decision-making skillssupport and then Board of Directors & Council growth and business ity educational offerings tion to the Chamber. I extend my best sure that the Chamber will continue to move of the Busi-ness Watchfor its diverse linking those skills to the real becomes more vitalworld. than students and community. For informawishes to Alex on being selected as program and Shop in a positive direction and will have a terrific Forever," information about LearnDavid Briano Fuentes said. tion Rivera on the College or its programs, theYear. incoming President for the Pico Pico camNew ing for Life, call 213-250-1131 visit State Farm Insurance "We are looking or forplease call 562-692-0921 or visit www. RiveraPlease Chamber oftoCommerce. be sure keep abreast of all paign, www.learningforlifela.info, OR www. and the proMr. Victor Caballero ward to utilizing the riohondo.edu . of the There wonderful events including haveupcoming been many proud mo- duction exploringla.info. of a reguspecialized experMid Valley Yellow Cab ourments series for of Round Table Luncheons our Chamber over the and past larbilities cable include TV show working with police detiseRoundtable and knowl-edge 2 Ray Chavez Monthly Networking Events. I’m thrilled Business year. In particular, our renewed re- highlighting local tectives and District Attorney investigaof the Chamber and Friends of the Pico Rivera Libraries to inform you that the Pico Rivera Chamlationship with the City of Pico Ri- businesses. tors to oversee and direct investigations, Crime Trends & Successes its members to furRita DeBenedictis bervera is bringing annual Casino Night conduct legal research, draft motions and augersthe well for the continuing The Chamber ther enhance and Café N Stuff back, this event willChamber. be combined our will supervise law clerks. success of our Ourwith annual also take over Mr. Aceves was promote commercial annual $10,000 Drawing it will be held on appointed by Governor Schwarzenegger Dr. Liza Dimaranan Golf Tournament held at the Whit- the organization of and industrial growth to serve as a Special Assistant Inspector Pico Rivera Optometric Center Wednesday, 4, great 2009success at the theGeneral Miss toPico Rivera tier CountryMarch club was and to encourage resiassist with the governor’s efFred Gerlach “Aand Midemonstrated Hacienda”.the Please contact our Pageant, conduct an annuVictor Caballero spirit of teamforts to reform the state’s prison system. dents to patronize local busiCentral Yellow Sales & Leasing chamber now if you’re interested in al As Mid Valley Cab State of Mr. the Aceves City event, and assist fornesses," he added. work office and camaraderie within the such, was responsible buying tickets early, only20% 200 tickets Pat Esparza-Gomez assisting with the oversight of internal Picoyour Rivera Chamber. of the are available. Balloons, Gifts & Karaoke by Pat affair investigations and development proceeds helped to fund the I'm Goof policies and procedures to aid in the GET YOURS EARLY! Mr. Wesley Kruse ing to College" scholarship program examination of alleged wrongdoings by On behalf of the Board of DirecKruse Properties for El Rancho High School Student. prison staff members. tors & Staff of the Pico Rivera ChamDan Martin The Business Roundtable LunIn addition to these posts, Mr. ber of Commerce, I would like to wish Rotary Club of Pico Rivera The second of four Business cheons were targeted at helping Aceves worked in the United States everyone a very happy and safe holiday Mr. Jose Medina Roundtables was held on October 8, Probation Office, Central District of members navigate through these season. May you all have a successful 2008 at the El Rodeo Restaurant in Pico California, as a Probation Officer from Funeraria Del Angel/Morrow economic anddifficult prosperous 2009! times. Most reCheryl Romero Rivera. President Koko Judge welcomed 1992 to 1994 and he worked in WashingMarcellaBank Mendez cently, members receivedKoko expert Preferred all the attendees and introduced Mayor ton, D.C. as a law clerk. Intercommunity Child Guidance Center advice from the firm of Atkinson, Ron Beilke, Mayor Pro-Tem Gracie Mr. Aceves is involved in a Alex Saulus Vera Diaz Powers Andelson, Loyal, Ruud and Romo Gallegos Smith, City Manager Chuck number of community and civil organiPresbyterian HealthFirst Medical John R Diaz & Associates Fuentes, Assistant City Managers Jeff on reducing costs in tough economic zations. He was elected to the Whittier Intercommunity Hospital City School Board in 2005 and continues Prang & Debbie Lopez, Councilmember Ms. Dolly Rodriguez times. Announces Appointment Bob Archuleta, Capt. Mike Rothans, in that post today. As a member of the Alta Loma Management Now morethe than ever, the roleofof Chamber Board of Directors and AmbasWhittier City School Board, he works Efrain Cheryl Romero the Chamber is Aceves vitally important sadors. with district personnel, teachers and to the Networking Preferred Bank to local businesses. Speaker Capt. Mike Rothans parents to develop policies that are in Board of Directors through the Chamber, meeting other Alex Saulus gave an update on the improvement and the best interest of the approximately successes the Pico Rivera Sheriff’s have 5,500 students in the school district. Mr. business people at mega-mixers are HealthFirst Medical had over the last year. He provided the Aceves is also a member of the Mexican powerful tools to jump start your Maria Villanueva most recent crime statistics showing American Bar Association and served as business. Now is no time to simply Bevery Hospital impressive improvements in Pico Rivera the group’s president in 2007. sit around and cross your fingers. After the lunch, many guests Mr. Aceves received his Every Chamber event is an opporStaff had an opportunity to network with one bachelors’ degree from the University tunity for you to promote your busianother. The next Business Roundtable of California, Los Angeles in 1992 and will take place on January 7, 2009 on Elena Ramos his juris doctorate from the University of ness. It’s the perfect chance to focus Staff Environmental Issues so mark your calAdministrative Assistant California, Los Angeles School of Law on helping others understand exactly endar for this event. Roger Hartter in 1997. what it is that you do and how you AndreDirector Martinez Executive can help them. There is great value Business Membership Candee Skarseth in talking with others and learning Development Administrative Assistant Harold Adishian what steps they are taking to be sucMembership Services cessful in today’s market. Communication is the key to sucBusiness Journal cess. Chamber events provide an To place an ad in the Business Business Journal to practice Journal call the chamber for rates or invaluable Efrainopportunity Aceves of Whittier Roger Hartter Deputy District Attorney visit www.picoriverachamber.org and youris acommunication skills for while To place click an adon inAdvertising. the Business Los Angeles County gaining first-hand marketing rePresbyterian Intercommunity Journal call the chamber for rates or search talking with other business Advertisers must submit artwork two.org weeksand prior to Hospital has announced the appointment of visit www.picoriverachamber owners. There is no as better more publication date. Artwork must be submitted in pdf, Efrain Aceves of Whittier a neworBoard clicktiff,onor Advertising. jpeg format at 300 dpi. cost effective tool than using your of Directors member. The governing Board 2009 Publication dates of Chamber voting directors includes physicians and membership to its fullest July 20, Aug 24, Sep 21, business and community leaders who meet to combat recessionary times. You each month Chamber ofNov Commerce Oct 19, 16, Dec 14 just havetotohelp useguide it. the policies of the
M
Pico Rivera PO Box 847. Pico Rivera, CA 90660
Hospital. Mr. Aceves is a Deputy District Attorney for Los Angeles County. He has
TO ADVERTISE CALL 800-901-7211
PICO RIVERA BUSINESS JOURNAL • JUNE 2009
About The Pico Rivera Chamber of Commerce The Chamber provides information as well as visitor information The mission of the Pico Rivera services. Each year the Chamber Chamber of Commerce is to promote local business success and the receives thousands of requests for economic vitality of the community member business referrals and comby providing services that expand munity information. In addition the business opportunities, leadership Chamber maintains the City demodevelopment, legislative advocacy graphic information, membership directories, member only mailing an d educational resources. The Chamber of Commerce is lists, city ordinances and regulation a voluntary, not-for-profit business updates, and the city map. organization dedicated to improving the economic environment of Business Exposure The Pico Rivera Chamber of a community and fostering growth and prosperity. Today’s Chamber Commerce has a variety of ways to of Commerce focuses its efforts give members business exposure. on four major areas, which include economic development, commu- Business Journal The Chamber’s newspaper is nity development, public policy and membership services. The ba- published for and about the busisic goal of the Chamber is to create nesses of Pico Rivera. Advertising and promote a climate where busi- in the newspaper is offered to memness can operate in a productive and bers. This publication provides vital information on current issues in the profitable manner. community, upcoming Chamber events and member information. A Volunteer Organization Members who serve as Directors The Business Journal is distributed and on various committees are busi- to all Chamber members, prospecness people who volunteer because tive members and to over 20 high they believe in the effectiveness of traffic establishments, including the Chamber. Membership in the City Hall, in Pico Rivera.
Our Mission Statement
Chamber provides opportunities to become involved in areas such as Website The Chamber’s website is full economic development, networkof valuable information and can ing, advertising and legislative repbe found at picoriverachamber.org. resentation. The site includes information on the Chamber and its members, as well How to get the most out of your Chamber Membership as upcoming events. As a Chamber member, you are part of an active, problem-solving organization. The Chamber serves as a catalyst to resolve business problems and address local concerns. By working closely with government and community leaders, the Chamber is able to produce positive results that benefit not only Chamber members but also the entire community.
Ribbon Cuttings & Grand Openings A great way to let the community know you are a new business, under new management, have relocated, or have had remodeling done. The Chamber will provide you with the information to make the best of your Ribbon Cutting. Your event will also be placed in the newspaper.
Networking and Special Events
Mailing Labels & Membership Lists Perk Up Pico Rivera The Chamber’s membership list is Our networking breakfast en- available to purchase. Members can ables members to hear guest speak- also purchase membership on laers on a variety of beneficial topics. bels. Business and Community Expos Many Business Expos in the area give businesses maximum exposure to the community. Expos occur throughout the year. Scholarship Golf Tournament Traditionally held in April, the Chamber’s Annual Scholarship Golf Tournament delivers maximum exposure to Pico Rivera businesses as well as a day of fun, food, and great prizes. The tournament is designed to provide the members of the Pico Rivera Chamber and the community a quality Golf Tournament while generating the revenue needed to operate the Chamber effectively and efficiently. Information Services
Member-to-Member Discounts Members of the Chamber can receive a member-to-member discount at participating businesses. This discount is only available to Chamber members.
Starting Your Business
The Pico Rivera Chamber of Commerce is a clearinghouse for local information 24 hours a day! Check our website, www.picoriverachamber.org Business Information and Assistance City Hall 6615 Passons Blvd. Pico Rivera, CA 90660-1016
See Chamber CONTINUED ON 7
Member Profile Lawyer Recognized for Litigation Skill By Shelley Henderson Business Journal Staff Writer
3
In order to win a case, Ms. Rodríguez Moisa says, “You don’t have to be a jerk in front of a jury.” A slightly-built youthful-looking Ms. Rodríguez Moisa was born in bundle of grit and graciousness re- Ventura County, the oldest child of cently won recognition as one of farm workers. The first in her famCalifornia’s top women litigators ily to attend college, she chose to from Daily Journal, a trade journal study the practical topic of business for California lawyers. administration at the University Irma Rodríguez Moisa will tug on of California, Berkeley. She added her ear to show you how to say her a law degree from Berkeley and a first name (Ear-mah, not Er-muh), master’s in public policy from Harand then laugh when asked if hear- vard University while putting hering others say it wrong makes her self through school with a mix of mad. loans, scholarships She proudly shows and student jobs. off a framed twoAfter graduation page letter from her first job was Cesar Chávez that as an attorney for she received when MALDEF. Her she practiced as a cases involved civil rights attorschool desegreganey for the Mexition, bilingual edcan American ucation and voting Legal Defense & rights. Education Fund “Always challenge (MALDEF), yet yourself,” she recis now a partner at ommends. the office of Pico She crossed over Rivera Chamber to representing Member Atkinson, employers in 1996. Irma Rodríguez Moisa Andelson, Loya, She has handled Ruud & Romo cases in the areas (AALRR), where she specializes of discrimination, sexual harassin labor and employment law and ment, retaliation, federal and state represents company management in employment-related family medical employment disputes. rights, wrongful termination and Pleased with the recognition as an First Amendment rights. effective courtroom lawyer, she Her law firm recently took over nevertheless has gained great satis- three floors of a new domed office faction from cases that never went building moving three weeks ago to trial. As their counsel, she defers from its former location near Los decisions to her corporate clients, Angeles International Airport. presenting legal options but also Ms. Rodríguez Moisa is delighted pressing beyond for ethical and just with their new location. The drive settlements. Her largest frustrations from Whittier, where she lives with arise when opposing counsel is un- her husband and three children, is trustworthy, valuing gamesmanship now so short she sometimes brings over the best interests of their cli- her morning commuter cup of cofents. Even in the face of such lack of fee to her second-floor office unfincandor, she is polite but firm. ished. She finds the city friendly and She values polite professionalism. well-managed. She enjoys the easy Opposing counsel is often surprised access to many different ethnic resat her courtroom grit after smooth taurants and being near enough that pre-trial negotiations suggested she would put up a weak defense and al- See Litigator low an easy favorable judgment. CONTINUED ON 4
4 PICO RIVERA BUSINESS JOURNAL • JUNE 2009
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SBA Loan Changes May be Opportunity for Your Small Business
the loan amount – are temporarily waived for most of these loans, reContinued from page 1 ducing the financial burden to small business owners. (Of note, if you ARC loans are deferred-payment paid fees on a 7(a) loan approved loans of up to $35,000, available to since February 17, 2009, you may established, viable, for-profit small be eligible for a refund.) businesses that need short-term help 504 Loans: 504 loans are It’s been almost five months since to make their principal and interest President Obama signed a landmark structured to provide small to midpayments on existing and qualify- $787 billion effort to stimulate the size businesses the opportunity to ing business debt. ARC loans are choking U.S. economy, and many purchase fixed assets, such as land, 100 percent guaranteed by the SBA small business owners are still un- buildings and long-term capital and have no SBA fees associated clear as to how they might take ad- equipment, while assuming a fracwith them. vantage of loan programs, to stimu- tion of the risk of traditional loans. ARC loans will be disbursed late their business or simply hold on The SBA will extend this program over a period of up to six months through tough times. so that if your project involves busiand will provide funds to be used Here are a few ways that the U.S. ness expansion, you may use up to for payments of principal and inter- Small Business Administration 50% of the new loan for refinancing est for existing, qualifying small (SBA), as a guarantor of loans, is of existing debt used to purchase business debt including mortgages, supporting small business needs: fixed assets. For example, if you term and revolving lines of credit, 7(a) Loans: These loans can are approved for a new $1,000,000 capital leases, credit card obliga- be used to start a new business or to loan through this program to extions and notes payable to vendors, assist in the operation, acquisition pand your business right now, you suppliers and utilities. SBA will pay or expansion of an existing busi- may be eligible to refinance up to the interest on ARC loans to the ness. The SBA has raised its guar- $500,000 of an existing fixed asset lenders at the variable rate of Prime antee to 90%, meaning a loan of loan at the new, likely lower, interplus two percent. $100,000 would now have $90,000 est rate. Additionally, the borrower Repayment will not begin until guaranteed by the SBA. The idea is fees for 504 loans are temporarily 12 months after the final disburse- to reduce the financial risk to banks waived. ment. After the 12-month deferral in hopes of stimulating more lendSurety Bonds: Through its period, borrowers will pay back the ing to small business. Additionally, Surety Bond Guarantee (SBG) Proloan principal over a period of five the SBA guaranty fees paid by bor- gram, the SBA will now guarantee years. Visit www.sba.gov for more. rowers – traditionally up to 3.75% of surety bonds for contracts up to $5
Loans
million. This new maximum (up from $2 million) will provide more opportunity to bid on larger contracts, to those small and minority contractors who qualify. ARC Loans: (front page story) If your business is having trouble covering its current debt obligations, the SBA’s newest loan program, ARC, may be able to help. The America’s Recovery Capital (ARC) loan program will provide up to $35,000 of funding to viable small businesses to make payments on existing, qualifying loans for up to six months. With no payments required for up to 12 months after the loan is fully disbursed, these loans are designed to assist with immediate cash flow needs and help small businesses keep their doors open. Since this is a brand new loan program for the SBA, there will likely be a number of kinks to work out in the coming months as the program is introduced. While these changes to SBA programs lower the relative risk to lenders and reduce expenses for eligible borrowers, they do not guarantee your small business will receive a loan. In these difficult times, the same rules still apply – you will still need a sound business plan, a track record of success, and detailed, accurate financials to increase your chances of securing funding from a bank. For more detailed information on SBA loans, check out the “Services” section of www.sba.gov, or simply call the Long Beach Small Business Development Center (SBDC) at (562) 570-4574. The SBDC works closely with the SBA and has assisted numerous small business clients in the area with access to the capital needed to sustain and grow.
Litigator
Continued from page 3
Continued from page 3
she can cross the street to shop during lunch or before driving home. She is eager for other tenants to fill the remaining vacant floors in the new building. Daily Journal Corporation publishes digital and paper editions of trade journals for the California legal community. For more information, visit the corporation’s website at www.dailyjournal.com. AALRR has been in practice for thirty years. A full-service law firm, it provides legal services in the areas of employment, labor, construction, education, real estate, general business, business litigation, corporate, taxation, bankruptcy and immigration. For more information about her law firm, visit its website at www.aalrr.com. MALDEF “combines advocacy, educational outreach, and litigation strategies to achieve socio-economic change.” It celebrated its fortieth anniversary last year. For more information, visit the organization’s website at www.maldef.org.
www. picoriverachamber. org
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Members in the News A Proactive Approach to Swine Flu
PICO RIVERA BUSINESS JOURNAL • JUNE 2009
munity seriously. Although the virus most likely will not reach the epidemic proportions once predicted, it is still an imminent threat to many. Therefore the fight
washing, as simple as it sounds, is the first line of defense against this flu and the most powerful tool in preventing infectious diseases,” said Ignacio Morales. “Being in
Beverly Hospital has stepped up its pace and taken the fight against the virus straight into the homes and organizations of the people they serve
In April of this year, when the news first broke about Swine Flu, it was all over the media. But what has happened since then? Has it gone away? Quite simply, the answer is “no,” it is still a health threat. According to the Centers for Disease Control and Prevention (CDC) most people are not immune to the influenza A (H1N1) virus and the illness may be more severe and widespread in the coming days and weeks, resulting in more hospitalizations and associated deaths. Playgrounds will serve as a perfect breeding ground for passing along the virus from one child to another and in senior citizens as they compete in board games and other activities. Aware of the seriousness of H1N1, Beverly Hospital has stepped up its pace and taken the fight against the virus straight into the homes and organizations of the people they serve. It is believed that by partnering with the key members of the community on prevention, they become our allies and an essential resource tool for educating others in a way they understand. A Pandemic Flu Committee at Beverly Hospital, led by Ignacio Morales, Director of Epidemiology, put together a swine flu conference this past May. Personnel from the Montebello Fire Department (MFD), Montebello Unified School District (MUSD), Montebello Towne Center, senior centers, physicians and other local agencies were invited to attend. The goal was to educate the educators – the leaders from the community agencies – disseminating information into homes to teach parents, students and others. The conference, taught by Jewell Parrilla M.D., Infectious Diseases specialist, primarily focused on origin, myths, symptom recognition, prevention, containment and what to do with positive lab results. High praises were voiced to the organizers as being a significant pool of information to be passed along to others. "Beverly Hospital is truly spearheading education and is taking a very proactive approach,” commented Bryan Chrisp, Deputy Fire Marshall, MFD. “I appreciate that they are picking up the baton and moving forward in our race to beat this flu epidemic.” he continues. The Pandemic Flu Committee continues to meet, taking their responsibility to educate the com-
Montebello Unified School District Nurses, Montebello Fire Department Deputy Fire Marshall, Montebello Towne Center representative, and Beverly Hospital Infection Control Department working together against the Swine Flu. for containment through education will serve as an essential conduit. “Knowledge is powerful. We want people to know that, hand
alliance with our local agencies assures that our mission for a healthy community is being fulfilled.
Rio Hondo College Hosts 2009 Serena Conference
Rio Hondo College partnered with SPIRITT Family Services to host the 8th annual Self-Empowerment Resources to Education, Nurture, and Advocate (SERENA) Conference on its campus. The Conference was designed to bring together a variety of speakers to educate, inspire, motivate and focus attendees to further advance women’s rights and empowerment. “Rio Hondo College is honored to host the annual SERENA Conference,” said André Quintero, President of the Rio Hondo College Board of Trustees. “It is critical to introduce young women to their local role models, which is exactly what this Conference does – it shows them how hard work and education result in success.” This year’s program included a welcome by Executive Director of SPIRITT Family Services Irene Re-
See Serena CONTINUED ON 6
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6 PICO RIVERA BUSINESS JOURNAL • JUNE 2009 set academic goals for themselves,” said Rio Hondo College Superintendent/President Ted Martinez, Jr. Ph.D. “There is no limit to the potential for young women who are given opportunities to develop their talents, and Rio Hondo College is Serena proud to host such an important and Continued from page 5 empowering conference for these students.” dondo-Churchward and opening reThe SERENA Conference was marks by Rio Hondo College Board created with the vision that young of Trustees Vice-President Angela women could come together to exAcosta-Salazar. change thoughts and learn new ideas This year’s Conference also in- to help prepare them to be future cluded a live performance by “En- leaders in their communities. The compass,” a local organization that Conference also emphasizes to all aims to spark compassion, personal attendees the importance of making responsibility and an appreciation good decisions and the power each of differences among teenagers. of them possess to positively impact They presented “KICK,” a play that their communities. CONTACT: has been described by the organiza- Valerie E. Martinez Alisha Rosas tion as one that promises to “edu- (909) 447-2405. cate, illuminate and entertain its audiences.” Other keynote presenters were: Deputy Sylvia Arreseigor of the Los Angeles County Sheriff’s Department, Dr. Didra BrownTaylor, PH.D., of the Black Beauty Shop Health Promotion Project, Zelenne Cardenas of Social Model Recovery Frances Hernandez, President of Systems, Inc., Marisela Cervantes the Beverly Hospital Guild invites from Assemblymember Charles the public to attend their Annual Calderon’s Office, Dianne Marti- Jewelry Sale: “Ester’s Fine Jewnez of Rio Hondo College’s Trans- elry” on June 26th at the Beverly fer Center, Adrianna Villa from As- Hospital Café, 309 W. Beverly semblymember Charles Calderon’s Boulevard, Montebello, from 8 am Office and Rio Hondo College’s to 4 pm. Come and find 14 to 24 Vice President of Academic Ser- karat wonderful jewelry. Proceeds vices, Dr. Paul Parnell. will benefit Beverly Hospital. For Approximately 340 freshmen, more information, call Frances sophomore, junior and senior stu- Hernandez, (562) 695-2139. dents from local high schools participated in the SERENA Conference and were involved in a variety of workshops and discussions, which ranged from helping students choose a career to the dangers of cyberbullying. “It is our hope that all SERENA The Beverly Hospital Guild invites Conference attendees used the day the public to attend their 50% off Sale to examine their future options and on Friday June 26th, Saturday June
TO ADVERTISE CALL 800-901-7211
Members in the News (con't)
27th and Sunday June 28th at 309 W. Beverly Boulevard, Montebello, from 8 am to 4 pm. Items on sale include a selected variety of watches, jewelry, purses, wallets, and so much more. Come, see and buy for a good cause. Proceeds will benefit Beverly Hospital. For more information, call Frances Hernandez, (562) 695-2139.
Golf
Continued from page 1
the first IGTC program over three years ago at the District’s three middle schools-- Burke, North Park and Rivera. Each and every student
who remains in the program from sixth grade until high school graduation, is college ready, and attends a college of their choice immediately after graduation is able to receive a $1,000 financial award to help them with their college expenses. The Partnership is committed to raising the necessary funds for these financial awards. Parental involvement is a crucial component in the IGTC program. Over the past eleven years, the Scholarship Golf Tournament has provided thousands of dollars in scholarships to twenty three El Rancho High School graduates to attend the college of their choice.
Beverly Hospital Guild Holds Jewelry Sale
(l) Susana Smith, Assistant. Supt., El Rancho Unified School District, winner of 50/50 cash raffle & David Briano, Golf Tournament Co-Chairperson.
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{l} Jim Osborne of Whittier Fertilizer Company congratulates the (unidentified winner) of the flat screen tv. At right is David Briano of State Farm Insurance.
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9545 E. Whittier Blvd., Pico Rivera 9545 9545 E. E. Whittier Blvd., Blvd., Pico Pico Rivera Rivera 9545 E.Whittier Whittier Blvd., Pico Rivera
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This year, $3,500 went to worthy students. Special thanks to our sponsors for making this tournament such a success. Our major sponsors included David Briano-State Farm Insurance Agency, Whittier Fertilizer, WalMart, and Herrera & Associates. Mayor Gracie Gallego was among the many golfers participating. After the golf, a sumptuos dinner was served and the many raffle prized were given away. Thanks again to all our sponsors and partcipants!
www. picoriverachamber. org
TO ADVERTISE CALL 800-901-7211
BBQ
Continued from page 1
The entire staff of the Funeraria Del Angel have a deep respect for those who serve the city of Pico Rivera and always make certain to honor those who have paid the ultimate in sacrifice and were kileed in the line of duty. For example, if a policeman or other public service-person in killed in the line of duty, the Funeraria will provide free funeral services for the bereaved family. The entire staff of the Funeria Del Angel was on hand to help make the BBQ a huge success and fun for everyone.
Employment
Continued from page 1
and labor law, including wage and hour law as well as construction and general business law. He received a litigation fellowship from the American Board of Trial Advocates. Milligan was a Senior Articles Editor for the Southern California Interdisciplinary Law Journal. Blake and Milligan gave an overview of recent economic developments that might specifically impact local businesses. They informed the Chamber members that litigation regarding layoffs, discrimination, and wrongful termination were increasing, and primarily spoke about ways of avoiding these pitfalls. They also noted that the new administration’s focus on additional employment legislation may impact local businesses. Typically, employee salary and benefits comprise the majority of employer budgets. When the economy turns down, employers are forced to review available options to reduce payroll expenditures and balance budgets. As layoffs, furloughs and salary reductions increase, so does litigation. Blake advised listeners that “treating people with respect is the best way to avoid problems.” Blake also warned the business owners that, while reducing payroll costs was important, they needed to remember that doing so will have a negative effect on morale and can result in recruitment and training costs when the economy recovers and the need for increased staffing returns. Milligan and Blake reminded the listeners that they need to review such things as collective bargaining agreements and other written company documents, contracts, and past practices to help avoid future litigation. They offered checklists for companies considering layoffs, furloughs, and other cost reduction options. For example, they gave wage reduction compliance steps which include considering acrossthe-board salary reductions, week long furloughs instead of reducing exempt employees’ salaries, and providing reasonable advance notice as necessary.
PICO RIVERA BUSINESS JOURNAL • JUNE 2009
Other steps to be considered in cost savings are hiring freezes, salary freezes, and reducing paid holidays.
Chamber
Continued from page 3
Phone Number (562) 801-4358 (562) 942-8773 Fictitious Business Names Any business firm that does not include the name of the business owner must file a Fictitious Business Name Statement. You must file with the County Clerk in the County of which your business is located. Within 30 days of filing the statement, the registrant is required to publish a statement in a newspaper of general circulation in the County. You must do four insertions, one a week for four weeks. To file for your fictitious business name contact: Los Angeles County Clerk 12400 Imperial Hwy., #512 Norwalk, CA 90650 562-462-2177
Seller’s Permit If you are planning to sell tangible personal property or lease tangible personal property you must apply to the Department of Business Taxes, State Board of Equalization for a Seller’s Permit. You can obtain a form on the Internet at: www. boe.ca.gov. Type in the search box: BOE-400-SPA to get your application. When you bring your completed application to the Norwalk District Office you can obtain your sellers permit in the same day! Norwalk District Office 12440 E. Imperial Hwy., Suite. 200 Norwalk, CA 90650-8397 562-466-1694
Corporations To start a Corporation you need to learn all the necessary procedures and obtain all the required forms. This can be done by contacting the Secretary of State at 213-897-3062. You can also go to www.ss.ca.gov and click on the California Business Portal. You will then want FORMS located on the left hand box. Secretary of State 107 South Broadway, Room 4001 Los Angeles, CA 90012-3113
7
213-897-3062
Federal Requirements Businesses should apply for a federal tax identification number. The application can be obtained from the: Internal Revenue Service Office 9050 Flair Dr. El Monte, CA 91731-2826 800-829-4933 (select Option 1)
They can also provide you with a tax guide for Small Business which provides information that explains employment taxes, income tax withholding from your employees, Social Security taxes, employees’ tips, liability for tax withheld from employees, returns, deposits and payment of taxes. Once you have obtained all your permits contact the Pico Rivera Chamber office for membership information! You can call the Chamber office at (562) 949-2473, Fax (562) 949-8320 or visit the Chamber website at www.picoriverachamber. org.
8 PICO RIVERA BUSINESS JOURNAL • JUNE 2009
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