NEW MAKE-UPDATE DISPLAY LCN presents a Display Stand of the new generation. Adapted to the needs of professional Make-up Artists, this promotional, high quality Display Stand has been developed with special features in order to present the LCN Make-up range perfectly. Partitioned into three removable levels, products can be arranged easy and
comfortably. The so called “Hot-Spot” for the respective current Make-up Trend, is located on the middle level. With its integrated lighting this Display turns into an eyecatcher in every Salon and highlights the elegant optic of the products even more.
Your – personal copy free of e! charg
Spring / Summer 2015 Issue
Art.-No.: 63944-GB; 12/ 2014 All specifications without guarantee.
Trend
Trend
You will receive this Display stocked as Display Stand in an assortment of 3 plus one tester each. Retail products can be stored in the stand, partitioned into four shelves with doors. Measurements: Width: 565 mm
Height: 1630 mm
Depth: 400 mm
Characteristics at a glance: - Removable, flexible inserts - Ideal height for clients and for Make-up applications for Make-up Artists - Integrated, movable mirror - Exchangeable Trend motive - Illuminated backboard - Illuminated sales area - High quality - Simple, elegant optic - Integrated storage space for retail products within the display stand Arrangement from the bottom up and from left to right: Level 1 – Face Sheer Complexion Compact Powder (“fair”, “light rosé”, “beige” and “chestnut”), Illuminating Bronzer (“sunset” and “pink orchids”) Glam Blush (“soft peaches” and “sweet berries”), Perfect Camouflage, Perfect Light Concealer, Flawless Skin Primer, CC Cream Moisture Boost (“light” and “intensive”), Ever Lasting Finish Perfection Foundation (“beige ivory”, “soft beige”, “sand”, “honey” and “rich beige”) Level 2 – Eyes & Trend & Brushes Long Wear Eye shadow (“nude”, “marine”, “smokey”, “natural”), Mascara High Definition black (“normal” and “waterproof”), Infinite Liquid Eyeliner “Hot Spot”: current Make-up Trend look, Permanent Eyeliner Pen (-10 to -40), Eyeliner Pencil (“black”, “white”, “nude”, “grey”), Perfect Eye shadow
Foundation, Eyebrow Pencil (“brunette” and “blonde”), Brushes (Foundation Make-up brush, Blusher brush, Eye-shadow brush wide, Lip brush, Powder brush “matchmaker”) Level 3 – Nails & Lips Nail Polish, 8 ml (-NA8, -NA7, -FD3, -38, -84, -269, -305, -327, -525, -514, -287, -69) Lipstick (“pure obsession”, “extreme heat”, “absolute devotion”, “divine superstar”, “tender heart”, “so seductive”) Lip gloss (“frosted kiss”, “shiny berries”, “pucker up”, “natural beauty”, “endless sensation”, “pink cupcake”), Permanent Lipliner Pen (-10 to -90) Art.-No.: 89237-2 Make-upDate Display incl. Trendlook “UNDER THE SEA“ (excl. Trend Nail Polishes “UNDER THE SEA“) assortment of 3 + tester + 1 poster DIN A1 Art.-No.: 89238-2 Hot Spot Trend Make-up inlay “UNDER THE SEA “ for Make-upDate Display (excl. Trend Nail Polishes “UNDER THE SEA“) assortment of 3 + tester + 1 trendposter DIN A1 Art.-No.: 89237-3 Make-upDate Display incl. Trendlook „Vibrant Ibiza“ (excl. Trend Nail Polishes “Vibrant Ibiza“) assortment of 3 + tester + 1 poster DIN A1 Art.-No.: 89238-3 Hot Spot Trend Make-up inlay “Vibrant Ibiza“ for Make-upDate Display (excl. Trend Nail Polishes “Vibrant Ibiza“) assortment of 3 + tester + 1 trendposter DIN A1 Art.-No.: 89239 Make-upDate Display, empty
For an LCN distributor near you or to place an order, call 800.866.2457 or go to www.lcnusa.com
VIBRANT
IBIZA
As vibrant as our new trend polishes!
UNDER THE SEA Fascinating colours and a lot of variety for the sunny side of the year!
INHALT
|
EDITORIAL
4-7
UNDER THE SEA Fascinating colours for the sunny side of the year!
8-11
VIBRANT IBIZA As vibrant as our new trend polishes!
12
OUR BESTSELLERS
18
14
WE LOVE ...
20
15
NEW LOVES ... and
16
BEAUTY NAILS
17 02
|
for Spring & Summer
current seasonal products
anything else that’s in
This summers nude look
EXTREME GLOSS&GO Our new hero product
STUDIO LCN
|
01.2015
21 22 23
THE PERFECT TREATMENT Higher sales for your Salon
GET THE LOOK: LOVE YOUR NATURAL BEAUTY With Step by Step application video
GET THE LOOK: GO FOR THE EXTREMES With Step by Step application video
GET THE LOOK: TAKE CARE OF MY DAMAGED NAILS With Step by Step application video
GET THE LOOK: WATCH OUT – COLOUR AHEAD! With Step by Step application video
EDITORIAL
CONTENTS
NEW WAYS Dear LCN client, It is a magical and promising number and together with you we are looking forward to it – we are turning 30! Diving in head first because with 30 we have enough life experience to be bold. We know what we want, we know our strengths and make our decisions with the right mix of good sense and gut instincts.
EXOTIC DELUXE No other season awakens as much longing, anticipation and the feeling of butterflies in one’s tummy as spring. We are in love with life and conquer the world. With the greatest of ease, normally only experienced under water, we are stepping into Spring-Flirts and might with some luck even discover a precious treasure for eternity. In summer exotic places entice us, passionate colours invite to spend carefree summer nights on the most beautiful sandy
24
BEAUTY FACE
26
BEAUTY FEET
Our new “Captivating Lashes”
We love your feet!
For our 30th Birthday we come to the conclusion – it has been a fabulous time up to now! Together with you we have grown and advanced. All the more we are set to continue to strive this coming year. It is our intention to put you, our client into our focus! With this new magazine STUDIO we want to offer you an additional value. We are concentrating on what is interesting for you, what will let you become better and what will broaden your skills. The STUDIO plays the main part in our daily life.
beaches. This year will be full of promise in all sorts of ways. The journey will be exciting and fascinating – that’s for sure! We are happy that you will accompany us because it is you for whom we love to come to work every day!
Yours Christiane Secker together with the whole LCN Team
30 34 36
LET‘S TRAVEL
Beauty products that can not be amiss as a companion on a trip to greece.
STUDIO STORY
An inspiring success story
LCN NAILBAR
The nail studio of the future
28/29
EDITION 30 YEARS LCN
Note some products are only available via special order.
01.2015
|
STUDIO LCN
|
03
UNDER THE SEA
|
-431 e m follow deep e h t into
NAILS
With LCN's new Spring Season trend colours you'll hook anybody and everybody! Bathing beauties watch out: there ahead lies a date with a charming aquarius. At a sandy beach or at the bottom of the sea this line promises a seductive glow of enchanting colours to entice a maritime adventure.
Recolu
tion U V-Colo ur Th “ available e No. 1 UV-Perm UNDER TH Polish a in our fo E SEA n e n t co lo ur new “U ” u NDER TH r system now als E SEA” tr end colo o Art.-No.: urs 21061-.. // 10 ml
-430 eet you, Aquarius
nice to m
available from
-431 follow into the dme eep
,
January 15th 2015
el ur G Colo tinguish ls dis , their g UV-Ge he art erfect curin a long t f o e t p s a a t h s ll g r e u Ou thro as w t density elves n iance thems ltimate rad high pigme plication. u heir ry thin ap ieve an ility. T e durab enables a v you will ach result. rs e lour y la ive co wo ml intens With t -.. // 5 20605 .: o N .t Ar
-434 u do yo ral? co speak
-430 t you, mee o t e nic quarius A
-432 easure Sea tr ! oh my ahead
Submerge yourself into the world of colours of “UNDER THE SEA” and radiate a cool elegance. Whether dancing on the yacht or walking barefoot on the beach our trend polish “Oh my! Sea treasure ahead” will have you sparkling like a treasure of gold.
ing Turn also lay disp able as l avai ur Gel l o C o ion! vers
-433 affair r love e t s lob
e– ntur a)ve A“ trip u q (A “SE lay for a p t the star turning dis ail table e n lours und h t o r t a le Flexib al workflow EA trend co l practic NDER THE S il Polish 8 m l a U m N 5 6 / / l ll 343 Colour Ge ins a o.: 89 Conta Art.-N .: 89347 // o Art.-N
-435 ll i love wte us a g i v a n
-434 do you speak co ral? -435 love wil navigate l us
STUDIO LCN
|
01.2015
olish 8 ml ail P SEA” N y E SEA“, ell as a H l E T p R H s E i T D D sw sh ”UN DER each a “UN ts: Nail Poli h: 1 Tester r n it e e t w t ed pos Con y stock cl. our Displa for retail in IN A1 D / 6 each R THE SEA“, 8 ml / E // 6 x ”UND 5 4 3 9 o.: 8 Art.-N ent of 6 m r o s s A t
1
sh Poli for
free
A E S E TH
EA“
S THE DER A1 N U DIN er “ Post otive, size m d n e r -1 T 941 o.: 63 Art.-N
2014 ; 05 /
“ SEA THE 5. R E 1 ND pring 20 g No. 1 rS sh “U ellowin Poli e colours fo ith Europe’s l i a non y – v w N a y s c lt -H n t lia us esu ur bril The M polishing r layers e t nt colo Perfec striation fre and a radia ) , ehyde - Even ive opacity rmald o F d s n g - Inten imal testin P, Toluene a n - No a (without DB sting - 3free ely long la l m // 8 m - Extre 179-.. 3 4 .: o Art.-N
A”
E SE
R TH NDE t “U Set e S sh ml in a Poli 8 Nail d colours, n All Tre 341 o.: 89 Art.-N
-434 u do yo ral? co speak
.: 89226 Art.-Nr
|
A E S E H T
-430 t you, mee o t e c ni quarius A
-432 ea !S oh mye ahead r u treas
-433 affair r love e t s lob
-435 ll i o l ve wte us a g i nav
R DE UN
ER UND 04
-431 me followhe deep into t
01.2015
|
STUDIO LCN
|
05
UNDER THE SEA
|
MAKE-UP
der Pow ight l h g e ” Hi mer er m dust “cov amond er with shimone d i s w in d hlight po glamorou . a ig This h s provides ny ma e-up a le o ic t t r h a skin. body. p d finis es the d of a kin E nourish to hair an d in Vitam o be applie Can als 9350 // 5 g o.: 8 Art.-N
il Penc ner ” i L Lip ny red e “sun the outlin e c a r . t ly t to perfec 0 of lips 016-4 o.: 46 Art.-N
P U E K A M
A E S E H T R E D UN set end p Tr SEA” u e Mak ER THE aptain“; ,c D “UN ick ”kiss me nd dust“; ipst in diamo Polish L e r a r me nts: C ; Nail Conte wder ”cove sunny red“ ad!“, 8 ml; o ” P he il a t c h e n r g e 8 ml; Highli Lip Liner P ! Sea treasu ak coral?“, loss e y g p s m ip L u h “O ure“; do yo ag olish ” ss ”my treas a trendy b P il a N in lo d g 54 e 3 k Lip – pac o.: 89 Art.-N thrill“ r e t a rw “unde
06
|
STUDIO LCN
|
01.2015
stick ” e Lip Car captain , he t e h it m w “kiss ing lipstick lipTM – h xiNouris redient Ma ar fuller. ing ppe active for lips to a cate shade li e d lips. sa Leave chsia on the g fu 3,2 f o 348 // o.: 89 N .t r A
p ke-u y Ma SEA” a l p s E Di TH olishes DER dp “UN tents: Tren EA“ 8 ml; Con ER THE S tain“; “UND iss me, cap r me ”k ove il ipstick der “c Care L hlight Pow Liner Penc ; Lip re“ Hig dust“; treasu mond gloss “my Lip gloss ia d in ; Lip oreline“; gloss y red“ “sunn ip gloss “sh r thrill“; Lip love“. e L t aid rwa “merm “unde ed y stock displa s well as is h t e a iv h incl. er eac ill rece You w ith one test cts for retail A1 IN u w d D ro A”, rate p HE SE // 3 sepa r “UNDER T 9353-1 .: e o t s -N 8 + Poster o t. p r r A u o ster 3 + Te ent of tm r o s As
-50 e asur my tre
-70 r wate d un er ll h t ri
ly uctive loss nd sed ct. Lipg ely shiny a lasting effe iv Intens s with long l s / 7,5 m lip glo 21-.. / 3 9 8 o.: Art.-N
01.2015
|
-60 line h s ore
-80 e aid lov m r e m nt fragra
STUDIO LCN
|
07
VIBRANT IBIZA
|
IBIZA
NAILS
SEE YOU IN
-441 pack you Ibiza bik r ini
“baile c
-439 wanna ta n with me?go
-438 hey bonita! Call me
-439 wanna tango with me?
-440 Amor is my middle name
1
UV-CO LOUR The No. 1 POLISH “VIB UV available in our fo -Permanent colou RANT IBIZA“ ur new “V r system IBRANT IB n IZA“ tren ow also d colours Art.-Nr.: 2 1061-.. // 10 ml
-436 he sa “baila con id migo!”
-437 la playa - here we come
COLOUR GEL “VIBRANT IBIZA” Our state of the art UV-Gels distinguish themselves through perfect curing, their ultimate radiance as well as a long durability. Their high pigment density enables a very thin application. With two layers you will achieve an intensive colour result. Art.-No.: 20605-.. // 5 ml
BE INSPIRED BY THE BEAT OF THE IBIZA SUMMER TREND. SIX EXCITING AND HOT SHADES ARE LINED UP AND ASKING YOU FOR A DANCE. HERE THE NAME SETS THE PROGRAMME. WITH OUR TREND POLISH “WANNA TANGO WITH ME?” YOU WILL NOT BE ABLE TO KEEP ADVANCES THIS SUMMER AT BAY. DURING THE DAY AT THE SANDY WHITE BEACH BLAZING COLOURS LIKE “LA PLAYA – HERE WE COME” WILL BE AN ABSOLUTE SHOW OFF. YOU NEED SOME COOLING DOWN? NO PROBLEM, LUCKY FOR YOU, YOU WERE GIVEN ADVANCED NOTICE “PACK YOUR IBIZA BIKINI”. NOW ALL THAT IS LEFT IS TO LOOK WITH GREAT ANTICIPATION AHEAD TO A FANTASTIC SUMMER.
RECOL UTION
-436 he said onmigo!”
-436 he said “baile conmigo!”
Polish for
free
-441 pack your Ibiza bikini NAIL POLISH SET “VIBRANT IBIZA“ All Trend colours “VIBRANT IBIZA” as a Set in 8 ml Art.-No.: 89355
-440 Amor is middle n my ame
DISPLAY NAIL POLISH “VIBRANT IBIZA“ Contents: 6 Trend Nail Polishes ”VIBRANT IBIZA“. You will receive this display stocked with one tester each as well as 6 products for retail incl. our trend poster ”VIBRANT IBIZA“, DIN A1. Art.-No.:89359 // 6 x 8 ml // Assortment of 6
-441 pack your Ibiza bikini -437 la playa – here we come
available from
April 15th, 2015
-440 Amor is my middle name
-439 wanna tango with me?
ing Turn also lay disp able as l a av i ur Gel l o C o ion! vers
-438 hey bonita! Call me
08
|
STUDIO LCN
|
01.2015
NAIL POLISH “VIBRANT IBIZA” Must-Have colours for Summer 2015. Perfect polishing results with Europe’s No. 1: - Even, striation free layers - Intensive opacity and a radiant colour brilliancy – non yellowing - No animal testing - 3free (without DBP, Toluene and Formaldehyde) - Extremely long lasting Art.-No.: 43179-.. // 8 ml
POSTER “VIBRANT IBIZA” Trend motive DIN A1 Art.-No.: 63941-2
CRANK-UP ON “IBIZA” Flexible round turning display for a practical workflow at the nail table Contains all 6 ”VIBRANT IBIZA“ trend colours. Art.-No.: 89357 // Nail Polish 8 ml Art.-No.: 89361 // Colour Gel 5 ml
01.2015
|
STUDIO LCN
|
09
VIBRANT IBIZA
|
MAKE-UP
LIPGLOSS “VIBRANT IBIZA” Intensively shiny and seductively fragrant lip gloss with long lasting effect. Art.-No.: 89321-.. // 7,5 ml
-120 ¡Bésame!
BRONZING DRY OIL “IBIZA BEACH GODDESS” Nourishing dry oil with shimmer effect for skin and hair. Nourishes with macadamia-, camellia- and sunflower oil as well as pomegranate extract. It indulges the senses with the fragrance of pomegranate. Especially suitable for sensitive and dry skin. Art.-No.: 89366 // 100 ml
-110 el ritmo
-100 Pacha
-90 la playa
BRONZING POWDER “HELLO GORGEOUS” This silky soft bronzing powder for the body provides an immediate and radiant tan. With a light glow-effect for an irresistible summer tan. Art.-No.: 89364 // 24,2 g
IBIZA MAKE-UP 10
|
STUDIO LCN
|
01.2015
MAKE-UP TRENDSET “VIBRANT IBIZA” Contents: Nail Polish ”Hey bonita! Call me“, 8 ml; Nail Polish “Amor is my middle name“, 8 ml; Bronzing Powder ”hello gorgeous“; Bronzing Dry Oil “Ibiza beach goddess“; Lip gloss ”Pacha“; Lip gloss ”¡Bésame!“ – packed in a trendy bag Art.-No.: 89368 DISPLAY MAKE-UP “VIBRANT IBIZA” Contents: Trend polish ”vibrant ibiza“ 8 ml; Bronzing Powder “hello gorgeous“; Bronzing Dry Oil “Ibiza beach goddess“; Lip gloss “la playa“; Lip gloss “Pacha“; Lip gloss “el ritmo“; Lip gloss “¡Bésame!“. You will receive this display stocked with one tester each as well as 3 products each for retail incl. our poster “Vibrant Ibiza“, DIN A1 Art.-No.: 89353-2 // Assortment of 3 + Tester + Poster
01.2015
|
STUDIO LCN
|
11
SPRING & SUMMER
|
OUR BESTSELLERS
ALL WEEK LONG 7 days a week good to go A specialized nail polish with exceptional durability. This innovative nail polish system with UV-technology will last up to 7 days on your nails. 2-phase polish system, consisting of the All Week Long Nail Polish and the All Week Long UV Top Coat. A special light-technology develops its effect as soon as it is subjected to natural daylight. This formulation generates cross-linked polymers when subjected to light which protects the nail polish against chipping and which extend the durability of nail polish considerably. -30 life hands you a lemon – make lemonade!
-2 as good as it gets
-10 show me some respect
-15 envy my jade
-20 grapefruit sorbet love it!
Durability: Up to 7+ days Drying: Natural daylight Removal: With acetone free nail polish remover. Type of client: For clients with natural- and artificial nails who do not want a permanent colour polish application. Also suitable for anybody who does not want to waste time when removing polish. Advantages: Intensively brilliant colours, easy application, fast removal, gentle, durable up to 7 days.
NAIL POLISH “ALL WEEK LONG“ Art.-No.: 45075-.. // 16 ml
-24 not without my catwolk stilettos
Your link to the application video
5 FREE NAIL POLISH that lasts... Durability: Up to 7 days Drying: Air dry Removal: With acetone free nail polish remover. Type of client: For clients with natural nails who want a traditional, but healthier polish system that will actually last. Advantages: High shine, long-lasting polish that does not contain DBP, Toulene, Formaldehyde, Cetyl Alcohol or Camphor.
High-performance nail polish with unique ceramic nanotechnology for perfect results.
MAY IT LAST A BIT LONGER? WE ARE SPOILED BY CHOICE! ADMITTEDLY THEY ARE LUXURY PROBLEMS. TO FIND THE RIGHT PRODUCT FOR EACH CLIENT AMONGST THESE TOP-SELLER SYSTEMS. HOW DO I EXPLAIN TO MY CLIENT THE DIFFERENCE BETWEEN RECOLUTION, ALL WEEK LONG AND NAIL POLISH? WE HAVE FORMULATED AN EXPLANATION FOR YOU.
Traditional Polish System: The incorporation of natural ingredients along with the use of green chemistry practices in its formulation makes this polish an excellent choice for eco-concious consumers. The performance and durability make it the only choice for the nail stylist who wants a vegan polish that actually lasts.
-409 what a royal treat
NAIL POLISH Art.No.: 43179-..// 8ml Art.-No.: 43079-..// 16ml
RECOLUTION
-612 dark petrol
-517 sunshine
-NA7 white
-NA8 black
-213 marry me
Durability: Drying: Removal:
Up to 4 weeks Light Unit (LED: 60 seconds, Light Unit: 2 minutes) With aceton containing solvents. The LCN Removal Tool can support the removal process. (Art.-No.: 21285) Type of client: For clients with natural nails who wish to have a permanent colour polish. Especially suitable for professional women with little time for manicures or for special events like for example weddings or extended travels. Advantages: Intensive colour brilliance, easy application, immediately dry, optimal opacity, high durability
This 100 % solvent free Soak-off colour polish system strengthens the natural nail. The systems high fl xibility as well as extremely good bonding properties to the nail plate minimize possible liftings and chipping. Recolution offers besides its straightforward and easy application an intensive and durable opacity.
-331 free your mind
-4 fascinating grey
The No. 1 Soak-off system
The No. 1 UV-Permanent-Colour polish-System for Europe’s Salons
-5 orange red
-137 it's pink
-gw glacier white
RECOLUTION UV-COLOUR POLISH Art.-No.: 21061-.. // 10 ml
Your link to the application video
-329 fanappleistic
12
|
STUDIO LCN
|
01.2015
01.2015
|
STUDIO LCN
|
13
WE LOVE
NEW LOVES
m
available fro
March 15th, 2015 -2 bows
We are on a roll
3-Phase Nail Oil ...because green is the colour of hope. This stylish Roll-on bottle containing a miracle oil for nail plates and cuticles offers hope for brittle and stressed cuticles. It is with me in my purse at all times. I just roll it on and let these valuable extracts from rosehip and grape kernel oil soak in. Especially at times when my cuticles are irritated will I use my favourite oil with soothing panthenol. Vanessa Stahlheber, Marketing Manager
2
1
Art.-No.: 43391 // 10 ml
3
A Hand Cream for Men
Men rarely use hand cream because it's often too greasy. This gel formula soaks into the skin quickly and nourishes without leaving a residue. And the scent is subtle, but distinctly masculine. Patrick Gilbert, President LCN USA
As gentle as it can be
For those of us with ultra-sensitive skin, finding a facial cleanser that is gentle and non-irritating but does the job of removing makeup is a treasure. This cleanser is it! With a skin calming plant complex of magnolia, willow bark, grapefruit, tea and camomile extract, my skin feels perfectly and gently cleansed. Tina Gilbert, Vice President, LCN USA
-1 rock
1
4
Fly me to the Moon!
For myself, COSMIQ fulfills all requirements of a UV-Sculpting Gel. Thanks to its unique surface stability I can sculpt COSMIQ directly along the edge of the nail. It does not run into the nail fold and it is completely selflevelling during application which means that I have hardly any filework left. Tip: Thanks to its easy application it is well suited for beginners. Petra Bamford, LCN International Master Trainer Art.-No.: 21111 // 20 ml
14
|
STUDIO LCN
|
01.2015
5
Driving in the
fast lane
Art.-No.: 21298 // 5 ml
m
available fro
March 15th, 2015
Our new Top Coat flash dry & shine is the State of the Art Top Coat! This new favourite product offers a super fast drying time, ultra high shine as well as a long lasting, scratch resistant surface. Art.-No.: 89369 // 8 ml Art.-No.: 89411 // 16 ml
NEW LOVES m
available fro
March 15th, 2015 -9 get the party started
Not only the fragrance turns you into an addict but also the feeling on the skin – nourishing active ingredients like avocado oil, vitamins A and E as well as orchid extract are the attributes of my favourite product! Martine Berg, Marketing Manager Art.-No.: 51001 // 15 ml
These little strips create a sensation! This clear UV-Gel with tinsel particles is our favourite this spring. Beauty Tip: this effect will look especially hot on top of our Colour Gel NA8!
4 designs per pack Art.-No.: 89412-..
3
Art. No.: 51188 // 500ml
WE LOVE all is hunky-dory
But please with tinsel
There is no way that any woman can miss out on this trend! Our favourite stars are showing us how – the are setting nail statements! Be it with stylish skulls or cute rhinestone bows, you cannot go without these little gems for nails. Just place the desired motive into the uncured UV-Sealing gel and cure. Available Special Order Only in US
Art. No.: 51186 // 200ml
Art.-No.: 88005 // 50 ml
2
NailRock – cute or wild
6
automat
Light Barrier
pretty in Pink
I need a polish that is long lasting. Especially during stressful times I rarely find the time to polish my nails. Therefore All Week Long polish is absolutely perfect. Easy application and long durability. My nails look like freshly manicured – 7+ days! Christiane Secker, Head of Marketing
skyPRO rose, the newest development in the area of LED-Units possesses an optimal heat management. This High-Tech-Unit in it’s trendy rosé is ideally suited for permanent operation in any Salon and convinces with quality and high comfort. 14 LED’s ensure a curing of all LCN resins in only 60 seconds. In addition this LED-Unit offers 2 additional time interval settings of 15 and 30 seconds – to offer even more flexibility. The automatic light barrier regulates the LED activity when placing the hand in the unit or when pulling it out. A movable hand rest provides even more comfort and prevents the bumping of fingernails against the units housing. LCN offers a special lining for the hand rest for a specially hygienic service (Art.-No.: 13137).
Art.-No.: 45075-..// 16 ml
Art.-No.: 13144
On your marks, get set – Polish!
h Now wit ic
4
Technical Data »» Voltage: 100–240 V, 50–60 HZ Available Special Order Only in US »» DC: 12 V 2 A »» Wavelength: 395–405 Nanometer »» Number of integrated LED’s: 14 »» Measurements (W / D / H): 28,5 cm x 25 cm x 12,5 cm »» Weight: 850 g 01.2015
|
STUDIO LCN
|
15
BEAUTY NAILS
BEAUTY NAILS
BEAUTY NAILS BASIC INSTINCT – BESIDES THE MANY LOUD AND GLARING COLOURS THERE IS STILL A STRONG PRESENCE OF A TREND OF PLAIN ELEGANCE IN 2015. A MINIMALISM CHIC CAN ALWAYS BE “TUNED” ON DEMAND – FOR EXAMPLE WITH HIP NAIL ART OR EFFECT POLISHES.
-1 natural beige
-4 natural nude
-2 cool pink
-5 soft rosé
CAMOUFLAGE UV-GEL Delicately tinted UV-Gels for optical corrections and shading of the nail bed. Available in 4 colour variations. Art.-No.: 20525-.. // 15 ml
-1 natural rosé
-2 natural nude
OUR NEW HERO gloss&go extreme
DREAMS ARE COMING TRUE WITH THE NEW SEALING GEL FROM LCN – PROVIDE AN EXTREMELY HIGH GLOSS FINISH TO GO WITHOUT DISPERSION LAYER
1. extremely high shine 2. faster application 3. no dispersion layer after curing
CAMOUFLAGE GLIMMER UV-GEL Fine glimmer particles provide subtle highlights. Available in the following colours: natural rosé and natural nude. Art.-No.: 32615-.. // 5 ml
PROTECH 1 GEL BRUSH The bestseller of our sculpting brushes. Art.-No.: 21028 // Size 8
HAND MASK Reminds of a vanilla-cream pudding. The perfect after care. Rich mask with orchid extract for extremely soft skin. Art.-No.: 62309 // 50 ml
STEP BY STEP
D
isinfect your clients hands and prepare nails as usual. Apply a thin layer of Bonder Intense and cure.
1
16
|
STUDIO LCN
|
01.2015
2
Limited Edition
Sticker
no discolouring Full-Cover-Look
Application: Just apply a thin layer onto French or Full-Cover colour. Wait for approx. 120 seconds after curing in a LED Unit (60 seconds) or UV-Light-Unit (2 minutes) before touching the nail surface. There is no dispersion layer to wipe off.
STICKER NAIL ART OON” T EAR M “WHITE H stickers to place si he Self-ad ve la of the nail on to the lunu 8-21 Art.-No.: 4349
JUMBO FILE Extra large grit size 100 / 100 Art.-No.: 30272 // pack of 6
BONDIQUE UV-sculpting gel for full sets and refills & shorter nails. Art.-No.: 20065 // 20 ml
S
4. no scratches 5. long durability 6. no yellowing 7.
SEALANT MATT Makes it possible to set stylish matt-effects for example in a French look. Tip: perfect for men! Art.-No.: 21182 // 15 ml
culpt nail with Bondique and cure. Remove dispersion layer.
EXTREME GLOSS & GO Art.-No.: 21299 // 10 ml
French-Look
CLEANER To degrease natural nails Art.-No.: 30001 // 100 ml
BONDER INTENSE UV-Bonding agent for normal to strong nails. Art.-No.: 21195 // 10 ml
Nail Cuticle Tattoos 1
F
ile nails into shape. Now apply the desired Camouflage colour as Full Cover and cure.
3
m
available fro
March 15th, 2015
A
s a finish apply a layer of Sealant or if you want a very fancy look a layer of Sealant Matt and cure.
4
1 loud and trendy 2 cute and noble
2
The newest hype in Nail Art: Just cut the desired motive into shape, remove foil, place front of motive onto cuticles and dampen it well, wait for 30 seconds and peel off. NAIL CUTICLE TATTOOS 3 varieties each as a Set Set 1 // Art.-No.: 89372 Set 2 // Art.-No.: 89373
01.2015
|
STUDIO LCN
|
17
BEAUTY NAILS
BEAUTY NAILS
the perfect
treatment
VALUE-ADDED SERVICES IN SALONS THE UNDERESTIMATED SOURCES OF REVENUE
H
ave you ever thought about how you could maximize your Salons turnover? You cannot necessarily accept more clients but you could offer value-added Services to your existing clientele.
4 6
Direction – what is my objective: To increase my average sales per client and therefore increase my overall total sales. You should keep this mantra on your mind at all times: only if you keep your goal in mind will you adjust your everyday behavior in your Salon accordingly.
2
Key Facts – did you know that The most frequently sought after treatments in a Nail Salon are manicures and pedicures? More than half of all services offered are covered in these two areas. Therefore to further develop and focus on these services is definitely worth it Only one third of all clients is only requesting a classical nail sculpting service.
3
1 7
Action – how do I go about it? What do I do if my clients says no? What do I do if my client does not want any additional services? But what if she does after all? And if it is only every other customer? Every YES increases your sales and false modesty does
10
not lead towards maximum profit So have the courage to do it. You have to develop a feel for your clients. Ask your client, for example while doing a manicure if she would like an additional peeling or if she would like to have her nails polished at the end of the treatment. A nice, relaxing hand massage or a very natural looking natural nail strengthening. Make use of this time to explain the advantages of your products. A lot of the time your clients don’t know the full range of your services and appreciate a personal consultation. Polish – the biggest sales potential Most clients wish to have their nails polished as a finish to their salon t eatment. You should definitely o fer this service to every customer. For your male clients you could alternatively offer to buff their nails with a polish file
Try me! TREATMENT TIPS FROM AN EXPERT
SPRING AWAKENING Hand Treatment Discover my own spring manicure creation. My clients love this treatment. I always decorate my Salon according to the season. For this treatment green grasses are a must on your nail table. Freshly washed white towels invite to sit down at the treatment table. For a feeling of wellbeing I offer fresh Ginger tea with mint and in the background you can hear soft Lounge music. I hope you have a lot of fun trying out my currently favourite manicure! Yours Piera Zocco Yo
ur
8
get the look
set
tage price advan 9 Art.-No. 8941
11 9
get the look products 1 SPA Orchid Hand Mask Art.-No.: 51005 // 100 ml · 2 SPA Avocado Nail Butter Art.-No.: 51001 // 15 ml · 3 SPA Lemon Sugar Scrub Art.-No.: 51003 // 50 ml · 4 SPA Macadamia Nail Oil Art.-No.: 51094 // 16 ml · 5 Hand & Nail Bath Art.-No.: 60403 // 100 ml · 6 Kodan Wipes Art.-No.: 70150 // 90 wipes/Box · 7 Towel LCN (white) Art.-No.: 89426 · 8 Hand Bath Bowl Art.-No.: 60402 · 9 Cuticle Pusher with Brush Art.-No.: 30130 · 10 Natural Nail File Art.-No.: 30269 // Grit 150 / 150 // 6-pack · 11 Polish file, 4-sided Art.-No.: 30061
18
|
STUDIO LCN
|
01.2015
hot tips Always formulate you question in a way that your client cannot say no: Would you like a colour polish or French polish as a finish to your manicu e?
Make sure that you have a large range of polishes that you can offer to your client. The more colours your customer can choose from the more tempting it will be.
List your value-added services as a separate item on your price list and offer this value-added service at a reduced price to your client in combination with her treatment. This way your client feels that she has saved some money.
Point out special products to your customer This nail polish system will last up to 7 days
li n k
eo
5
t o t h e a p p li c a ti o n
Pierina Zocco Established for many years as International Master Trainer for WildeGroup. Additionally she is a successful business woman, owner of several Salons with a total of 11 employees and loyal LCN customer.
01.2015
|
STUDIO LCN
|
19
vi d
BEAUTY NAILS
BEAUTY NAILS
get the look
set
Love your
tage price advan 1 Art.-No. 8942
natural beauty MORE AND MORE CLIENTS ARE ASKING ME FOR NATURAL MANICURED NAILS.
But natural nails are not always perfect. Problems like surface irregularities, ridges and spliss are very common with natural nails. The innovative NNB System is the perfect solution for this problem! The Natural Nail Boost Gel strengthens and protects the natural nail and provides more stability as well as an even nail plate. I apply the NNB System very often, especially for clients who do not wish to have a typical nail sculpting or if the natural nail is damaged, thin and / or brittle. The result is the same – every time. My clients are thrilled. Especially as they can take care of transition areas or the occasional chipping at home by polishing the nail with the NNB Care System. NNB is a solvent-resistant permanent Gel-polish. It does not get filed o f but grows out in time. Due to this paper thin resin layer, nail polish does not only look more even its durability is noticeably extended as well.
TREMES
Go for the
OUR INDUSTRY LIVES OFF CREATIVITY AND VARIETY OF ARTISTIC IMPRESSIONS. ESPECIALLY THE AREA OF NAIL DESIGN MAKES IT POSSIBLE FOR PEOPLE TO EXPRESS THEMSELVES INDIVIDUALLY ACCORDING TO THEIR TASTE AND PREFERENCE.
This look embodies extravagance and the courage for individualism. You will definitely not be overlooked! For many years I have been working with LCN. The product quality and the product variety of this brand makes it possible for me to perfectly implement my unusual designs. For this look I used my favourite products. I have used the new FiberTech gel because this gel with its fibe glass particles offers an enormous firmne s but at the same time it is fl xible enough to achieve the perfect shape with a pinching clamp. The dark shade of red “Rubin Red” perfectly matches the 3 elegant gold foil. As a Sealant I used Ultra Shine Black Diamond. I love to use this high gloss sealing gel with its refl xes and high durability. As a finish my clients hands are being spoilt with a soothing hand massage with the Regenerative Hand Cream.
3 2
Have a look at the application.
4
6
5
1
k to
t h e a p p li c a ti o
nv
id
li n
eo
ur
eo
li n
Yo
Yo
ur
7
k to
t h e a p p li c a ti o
nv
id
-336 rubin red 1
4
get the look
2
set
tage price advan 0 Art.-No. 8942
Ute Lipsdorf Established for many years as International Master Trainer for WildeGroup.
get the look products 1 Natural Nail Boost Gel // Art.-No.: 21231 // 10 ml · 2 Natural Nail Boost Cream // Art.-No.: 36931 // 15 ml · 3 Natural Nail Boost Oil // Art.-No.: 36930 // 16 ml · 4 Hand Cream // Art.-No.: 60427 // 50 ml
20
|
STUDIO LCN
|
01.2015
Daniela Hoffmann Her trade mark are fancy and extravagant Nail Art creations. She conducts LCN Nail Art Seminars and very successfully runs a LCN Premium Center in Lustadt since 2010.
get the look products 1 Metallic foil “gold” // Art.-No.: 44003-01 · 2 Protech 2 Gel brush // Size 6 // Art.-No.: 21032 · 3 Stiletto Paper Forms // Art.-No.: 30716 // 300 pcs. / roll · 4 FiberTech Gel // Art.-No.: 21287 // 20 ml · 5 Colour Gel “rubin red” // Art.-No.: 20605-336 // 5 ml · 6 Ultra Shine Black Diamond // Art.-No.: 21270 // 15 ml 7 Regenerative Hand Cream // Art.-No.: 64113 // 50 ml
01.2015
|
STUDIO LCN
|
21
BEAUTY NAILS
BEAUTY NAILS
Take care of my
damaged nails THE SUBJECT OF BIO-COMPATIBILITY IS A GROWING ONE WITHIN THE COSMETIC INDUSTRY. IT IS MORE AND MORE IMPORTANT FOR MANY CLIENTS TO KNOW WHICH PRODUCTS ARE BEING APPLIED ONTO THEIR NAILS.
WHO DOES NOT KNOW THIS SITUATION: A SUCCESSFUL AND WORKING CLIENT WHO HAS HER HANDS FULL TAKING CARE OF FAMILY AND HOUSEHOLD. ON TOP OF IT SHE IS VERY ACTIVE WITH SPORTS AND ALWAYS ON THE GO.
get e th look
set
tage price advan 3 Art.-No. 8942
Watch out –
colour ahead
SUPREME is a innovative Sculpting-System for a moderate extension of shorter nails. It supports the reconstruction and regeneration of weak and damaged nails due to its special complex of Q10, silk extract, keratin and calcium. This system is perfectly suitable especially for nails that need a little more support in the free nail edge.
Women are multi-tasking and therefore they need a nail polish that can keep up with that. They do not have the time to polish their nails several times a week and want to jump up and leave the Salon immediately after their nails are polished. You can do exactly that with Recolution. This permanent UV-colour polish offers perfectly manicured nails for weeks. They shine in competition with diamonds and always look like freshly polished due to the scratch resistant surface. And best of all your client can continue with her varied lifestyle immediately after the application.
-NA8 black
5
4
2
1
2 3
get the look
set
tage price advan
li n k
t o t h e a p p li c a ti o n
vi d
4
Treatment by Ute Lipsdorf
care tip
22
|
STUDIO LCN
|
01.2015
3
get the look products 1 SUPREME Set // Art.-No.: SUPREMESET // 2 x 10 ml + 1 x 15 ml · 2 Pure Gold Nail Power // Art.-No.: 44850 // 8 ml // Art.-No.: 44898 // 16 ml · 3 Rhinestones “crystal normal” // Art.-No.: 42050-01 // 50 pcs. · 4 Care Pen // Art.-No.: 44313
1
ur
Yo
As a finish I t eat the cuticles with the Pure Gold Nail Power, a nail care gel containing keratin , amino acids and gold. Apply a generous layer onto skin and massage it in. As home care I like to recommend our Care Pen but both products are optimal care products for home care.
li n k
eo
Yo
ur
eo
2 Art.-No. 8942
t o t h e a p p li c a ti o
id nv
Treatment by Ute Lipsdorf
get the look products 1 Super Shine Finish Cleaner // Art.-No.: 64135 // 100 ml · 2 Nail Prep // Art.-No.: 21071 // 50 ml · 3 Hand & Body Smoothie “Royal Rhubarb” // Art.-No.: 64266-2 // 50 ml · 4 Recolution 2in1 bond&seal //Art.-No.: 21294 // 10 ml · 5 Recolution UV-Colour Polish “black” // Art.-No.: 21061-NA8 // 10 ml
01.2015
|
STUDIO LCN
|
23
BEAUTY FACE
BEAUTY FACE available from
April 1st, 2015
CURL J-Curl for naturally curved lashes
WITH CAPTIVATING LASHES LCN PRESENTS TO YOU A NEW METHOD OF LASH EXTENSION AND LASH DENSIFYING. THESE SILK LASHES CONVINCE WITH THEIR VERY COMFORTABLE WEARING COMFORT AND PROVIDE A BREATHTAKING LOOK. THEY ARE AVAILABLE IN DIFFERENT CURLS , THICKNESS AND LENGTHS. ALL LASHES ARE LINED UP INDIVIDUALLY AND ARE EASY TO PICK UP.
STARTER SET CAPTIVATING LASHES Contents: Captivating Lashes in the following curls: J, B and C each in the following thickness: 0,1; 0,2; and 0,25 mm*; Working ring, 20 pcs. / bag; Crystal holder; Sticker for Crystal holder, 35 pcs. / bag; Micro brush, 100 pcs.; Eyelash brush, 50 pcs. / bag; Eye Make-up Remover, 100 ml; Cleansing Fluid, 100 ml; Eye pads, 10 pair/pack; Tape; Special Adhesive “deep black“, 10 g; Bellows; Special Remover, 8 ml; Tweezers straight; Tweezers curved; Scissors, small; Rhinestones “crystal mini”, 50 pcs.; Rhinestones “multi colour mini“, 50 pcs.; Deep Moisturizing Eye Cream, 12,5 ml; Mascara “High Definition , 14 ml; Poster “Captivating Lashes“ all in a practical bag.** Art.-No.: 45037
1 2
*All Captivating Lashes packs contain lashes in the following lengths: 7 mm to 16 mm as follows: Number of rows: 7 mm (x1), 8 mm (x1), 9 mm (x3), 10 mm (x3), 11 mm (x3), 13 mm (x1), 14 mm (x1), 15 mm (x1), 16 mm (x1) ** Captivating Lashes are delivered separately.
All “Captivating Lashes“ are also available individually. You will find the complete p oduct range in our brochure “Captivating Lashes“ (Art.-No.: 63936).
C-Curl for extremely curved lashes
THICKNESS 0,1 mm natural volume
0,2 mm intensified volume
it!
B-Curl for stronger curved lashes
5
6
7
8
0,25 mm extreme volume 3
LENGTH Very short lashes 7 mm
4
Main length 8 –15 mm
Extremely long lashes 16 mm
get the look products 1 Studio Skin Expert Set Art.-No.: 13134 · 2 High Definition Mascara Art.-No.: 46071 // 14 ml · 3 Long Wear Eyeshadow smokey Art.-No.: 46085-30 // 4,5 g 4 Perfect Eyeshadow Foundation Art.-No.: 46084· 5 Eyeliner Pencil black Art.-No.: 46082-10· 6 Eyeliner Pencil white Art.-No.: 46082-20· 7 Eyeliner Pencil nude Art.-No.: 46082-30· 8 Eyeliner Pencil grey Art.-No.: 46082-40
24
|
STUDIO LCN
|
01.2015
01.2015
|
STUDIO LCN
|
25
BEAUTY FEET
E LOVE POSTER “W DIN A1 3 // 94 63 .: No t.Ar
BEAUTY FEET
T“
YOUR FEE
Signature Citrus Pedicure
LET'S TALK ABOUT FEET! THE SUBJECT OF FEET AND LEGS IS STILL LEFT OUT IN THE COLD. DURING WINTER THEY ARE HIDDEN AWAY AND NEGLECTED. AND WITH SPRING ARRIVING IT IS THERE, ALL OF A SUDDEN, THE FEAR OF MINI SKIRTS! ON A POSITIVE NOTE, IT HAPPENS TO JUST ABOUT ALL WOMEN! VERY FEW CAN SIT BACK AND RELAX WITH PERFECTLY CARED FOR LEGS AND FEET. FOR MOST OF US IT IS HARD (LEG)WORK. START AHEAD OF TIME BY OFFERING CLIENTS TEMPTING TREATMENTS, AT THE BEGINNING OF THE YEAR ALREADY. CREATE AN INTEREST FOR THE UPCOMING SEASON OF SHORT SKIRTS BY PLACING ATTRACTIVE POSTERS IN YOUR SALON. ALSO ACTIVE ADVERTISING LIKE VALUE ADDED SERVICES WILL CREATE ATTENTION.
ur o y e v o l e w
BESTSELLING SUMMER RETAIL SET!
1. Make a great first impression and offer your client 5. Gently rinse off the exfoliating product with warm a refreshment such as fresh lemonade, lemon tea, or water and dry the feet. They are now ready for the water with fresh lemon. treatment. 6. Apply a thick layer of Citrus Foot Mask to both feet 2. Cleanse client's feet with Kodan Disinfectant and wrap feet with warm towels scented with Citrus Spray. If toenails have nail polish on them, remove Fresh Up Spray. with LCN SPA Orchid Nail Polish Remover. 7. Remove the towels after 5-10 minutes and massage 3. Prepare the feet in a foot bath bowl with warm the remaining Citrus Foot Mask into the skin. water and Citrus Foot Bath Crystals, sliced lemons can be added to the foot bath. Let customer soak &RQWLQXH PDVVDJH E\ DSSO\LQJ &LWUXV )RRW &UHDP WR for approximately 10 minutes. WKH ORZHU OHJV DQG IHHW 0DVVDJH IRU minutes. 4. Next treat the feet with Citrus Foot Peeling. 9. Finish with a few sprays of Citrus Fresh Up Spray to Spread a walnut-sized portion of the product over the legs. If desired, proceed with polish service. both feet and remove dead skin cells through retail tip: Recommend Citrus Foot Cream and Fresh gentle circular movements from the toes towards Up Spray as great products to create a pampering the heart. This light massage stimulates the circulation. experience at home.
product spotlight In order to protect toe nails during summer – for example in public swimming pools, Mykosept containing Bisabolol and Panthenol should be applied onto toes as well as in between toes. Every client should purchase this product as a standard beach bag item! Art.-No. 60209 //50ml dropper.
we love your
FEET get the look
set
tage price advan Art.-No. ETE CITRUSCOMPL
7
contains
25%
care tip
urea
"perfect summer feet"
We all love summer footwear: sandals, flip-flops, or no shoes at all – and our heels and balls of our feet take a beating and it shows. But with just these two products, your clients can keep their post-pedi summer feet in perfect condition. Used in combination 2 to 3 times per week, our Callus File Modern Line and 7 Wild Herbs Super Soft Foot Balm will help feet stay soft and supple while keeping unsightly calluses at bay! 26
|
STUDIO LCN
|
01.2015
1
PERFECT SUMMER FEET Contents: Callus File Modern Line, Art.-No.:20789; 7 Wild Herbs Super Soft Foot Balm, Art.-No.:65025
2
3
4
5
6
get the look products 1 Soak Spray Art.-No.: 64119 // 50 ml ¡ 2 Citrus Foot Bath Crystals Art.-No.: 30298 // 100ml ¡ 3 Citrus Foot Peeling Art.-No.: 30407 // 100ml ¡ 4 Citrus Foot Mask Art.-No.: 30397 // 100ml ¡ 5 Citrus Foot Cream Art.-No.: 30286 // 100 ml ¡ 6 Citrus Foot Cream Art.-No.: 30286 // 100 ml ¡ 7 Callus File Modern Line Art.-No.: 20789
01.2015
|
STUDIO LCN
|
27
30 YEARS LCN
30 YEARS LCN available from
GRAND JUBILEE POSTER Art.-No.: 63941-3 // DIN A1
March 15th, 2015
30 years LCN – our Anniversary Edition
GRAND JUBILEE EDITION CHAIN Crystal-Heart Pendant with a nylon chain Art.-No.: 89427
This exclusive Anti-Ageing Ingredients-Complex at a glance
HAPPY BIRTHDAY,
These carefully selected extracts have an antioxidativ and anti-inflammatory e fect
Orchid extract is used for a long time already as a medicinal plant against skin irritations
The special Ingredients-Complex improves the moisture contents of the skin
DEAR LCN
The rich texture has a nourishing and soothing effect The skin appears regenerated, smooth and youthful!
IT HAS BEEN 30 YEARS NOW SINCE BROTHER AND SISTER MICHAEL KALOW AND BETTINA HILLEMACHER STARTED THE BRAND LCN. FROM AN IDEA THAT STARTED IN 1985 IT HAS GROWN INTO AN INTERNATIONALLY RENOWNED BRAND IN JUST 30 YEARS. A BRAND THAT BELONGS TO THE TOP COMPANIES IN THIS INDUSTRY.
T
he aspiration to offer products according to the latest and best standards was never left out of sight by these two entrepreneurs. We are happy to have found so many faithful, loyal and passionate LCNusers over the past years! As an absolute highlight for our anniversary year we are presenting an unprecedented luxury series with a Must-Have factor. This, for one year limited, collectors edition is not only an eye catcher in every bathroom but also offers perfect care for hands. With its special anti ageing ingredients complex it provides extremely soft, youthful and radiantly beautiful skin. A little thank you to you, this specially cut Crystal-Heart pendant with a nylon chain – from LCN with love!
28
|
STUDIO LCN
|
01.2015
SET GRAND JUBILEE EDITION Contents: all Grand Jubilee Lip Gloss colours, each 6 ml; Grand Jubilee Nail Polish, 8 ml; Grand Jubilee Hand Cream, 100 ml in a stylish golden bag Art.-No.: 89389
GRAND JUBILEE EDITION NAIL POLISH Reflective E fect-Nail Polish. It shimmers in different colours depending on the light incidence. Your gift: this anniversary edition offers a Crystal-Heart Pendant with a nylon chain. Art.-No.: 89383 // 8 ml
-30 loo ks good
ant with eleging packag
on me
-10 bir thday g
irl
-20 my jubile
e presen
with m GRAND JUBILEE EDITION HAND CREAM Intensively nourishing Anti-Ageing Ingredients-Complex for beautiful, youthful and radiant skin. This Jubilee Hand Cream provides a one of a kind luxurious care experience. Your senses will be seduced by this tantalising flowery f agrance as soon as you open this collectors jar in its elegant chrome look. Let you skin be seduced by this luxurious Hand Cream with its rich texture. Selected white tea, orchid and water lily extracts as well as the active ingredients Aloe Vera, Shea Butter and Soy oil provide ultrasoft and smooth skin Art.-No.: 89385 // 100 ml
irror!
GRAND JUBILEE EDITION DISPLAY You will receive this display stocked with testers and additional separate products for retail. Contents: all Grand Jubilee Lip Gloss colours; Grand Jubilee Nail Polish, 8 ml; Grand Jubilee Hand Cream, 100 ml; Grand Jubilee A1 Poster Grand Jubilee, free of charge. Art.-No.: 89388 // assortment of 3
t
GRAN D Intensive JUBILEE ED IT ly with long shiny Lip Gloss ION LIPGLO colours SS lasting fa ctor. Art.-No.: 89322-.. // 6 ml
01.2015
|
STUDIO LCN
|
29
LET‘S TRAVEL TO GREECE
LET‘S TRAVEL TO GREECE
Let’s travel care Tip
1
Let’s travel to
GREECE THE VERY FIRST ISSUE OF LET’S TRAVEL WILL BE IN A MEDITERRANEAN BLUE – AS A TRIBUTE TO GREECE. INSPIRED BY THE GREEKS LIVELINESS, THE BEAUTY OF THEIR ISLANDS, MYTHS, HEROES AND EXTRAORDINARY PLACES OF INTEREST, WE HAVE PUT TOGETHER OUR MOST BEAUTIFUL PRODUCTS FOR YOU. PRODUCTS NOT TO BE MISSED ON THIS JOURNEY.
Experience the ultimate refreshment on hot summer days by placing our fast absorbing and intensively nourishing SOL Hand Cream for a couple of hours into the fridge before applying. Especially after a day at the beach when the skin is still glowing will you receive an immediate cooling down with this refreshing treatment.
-40 in love with Greece
2
-203 azure blue
My place to be! limited Edition
Special Order
m
available fro
,
January 15th 2015
limited Edition
m
available fro
,
January 15th 2015
3
-203 azure blue
SKIN PERFECTION BRONZING POWDER Delicately shimmering bronzing powder with 4 colour shades to provide the skin with a natural appearing tanned complexion. Ideal to perfect the natural skin tone or to accentuate a tanned complexion. Art.-No.: 46053 // 16 g
SOL HAND CREAM SPF 15 Sunbathing spoils and relaxes. But this soothing pleasure harbours many dangers. Without the right protection the sun can turn very quickly into an enemy for the skin. Not only our face and body but also our hands are at the mercy of the sun during summer. With SOL, LCN’s sun care with UV-protection, your skin can enjoy the sun with perfect protection. Art.-No.: 64336 // 50 ml in a tube
30
|
STUDIO LCN
|
01.2015
4
HAND & NAIL BATH “GOLDEN GREECE“ This luxurious Hand- and Nail Bath provides velvety soft hands with its intensively nourishing active ingredients. It’s creamy consistency indulges the skin and senses and invites to dream. Precious extracts from grape kernel oil and glycerin develop their effectively nourishing properties in lukewarm water. Art.-No.: 89374 // 100 ml
7
5
6
Rustic taverns in Crete’s small mountain villages For me Crete is one of the most beautiful islands in the Mediterranean Sea - especially because of the vast variety of its different regions. From north to south, from west to east – it is well worth to discover this island. Besides its dreamlike coastal regions with their divine beaches it is most of all Crete’s mountain villages which fascinate me and let me disappear into times long past and a world nearly forgotten. Once you have passed the usually quite spectacular drive and the afternoon heat you will be greeted by the cool mountain air – and of course by the refreshing greek cuisine. There will be no other place to enjoy these delicacies as much as you will when visiting one of the numerous taverns all over Crete’s mountain villages. A personal travel tip by Moloy Chatterjee, Creative Director at Wilde Cosmetics
get the look products 1 Lipgloss “in love with Greece“ Art.-No.: 89322-40 // 6 ml· 2 Colour Gel ”azure blue“ Art.-No.: 20605-203 // 5 ml · 3 Nail Polish ”azure blue“ Art.-No.: 43179-203 // 8 ml · 4 Colour Stay SUN Protector Polish Art.-No.: 89390 // 8 ml // Art.-No.: 89392 // 16 ml · 5 Nail Art Liner ”white“ Art.-No.: 44786-60 // 7 ml · 6 Care Pen Calcium Art.-No.: 44317 · 7 Urea 10 % Foot Cream Art.-No.: 64120 // 100 ml
01.2015
|
STUDIO LCN
|
31
STUDIO STORY
STUDIO STORY
Studio
STORY A Visit to the successful LCN Beauty Center by Andrea Sawall-Margonari
continuously and I had to expand my team in order to be able to offer an increasing demand for additional Beauty-Concepts like Pedicure, Cosmetic and Permanent Mak-up.
The team led by Andrea Sawall-Margonari (center)
What made you start with Nail Design? As a client in a Nail Salon I was dissatisfied for many y ars with the result and durability of my sculpted nails. This is how my desire to go into this line of business started. The interest in Nail Design has always been a part of me. I wanted to do things differently, I wanted to make sure that customers will leave Salons satisfied and that they we e looking forward to come again. With this in mind I completed my training as a Nail Designer in 1997 and have been working in this industry ever since. In 2000 I opened a large shop in Herrenberg. My clientele grew
32
|
STUDIO LCN
|
01.2015
How did you become a LCN Beauty Center? My big turning point in the cooperation with LCN started with a visit by my Sales Representative Diana Grund (LCN Sales Area Manager). Up to this point the back office was my point o contact. With the support of the Sales Representative I learned more about the possibilities of a cooperation with LCN concerning exclusive Nail- and Beauty Salons. Shortly thereafter I decided to start a LCN Premium Center. As I am always on the lookout for something “unusual” it did not take long and I was very excited about the new LCN Beauty Center Concept. During several meetings with the Sales Representative the differences between the already existing LCN Salon Concept was explained to me. The benefits we e very convincing and on May 1st, 2014 I opened my own LCN Beauty Center. What are the advantages of the LCN Beauty Center Concept? This concept complies completely with my personal quality expectations. For Salons there is a high potential in turnover not only in treatments but also product sales. But it is difficult to xhaust these potentials alone. This is where the LCN Beauty Center Concept sets in. With the help of professional Marketing concepts I can easily realize
”SEARCHING FOR SOMETHING ’SPECIAL’ I FOUND A BUSINESS CONCEPT THAT IS A 100 % MATCH FOR MYSELF AS WELL AS MY HIGH EXPECTATIONS. I ALWAYS KNEW ROUGHLY WHAT I WANTED BUT COULD NEVER REALY DEFINE IT UNTIL THE LCN BEAUTY CENTER CONCEPT WAS INTRODUCED TO ME. TODAY MY SUCCESS PROVES ME RIGHT THAT I HAVE MADE THE RIGHT DECISION” Andrea Sawall-Margonari
promotional actions. With the LCN Marketing-Support packages alone I was able to increase my sales and service turnover enormously. Take the “Product of the month” for example. With this concept I can design matching treatment concepts and at the same time I can perfectly promote single products. This saves a lot of time and energy. In addition standardized processes like the optimal cash system simplify my day-to-day business. Based on a qualified p oduct presentation by the Sales Representative I am always one of the first to be up-to-date on Novelties and Trends. As an exclusive LCN Beauty Center Partner I receive additional support and benefits in form o special offers and regular advanced training as well as exclusive Salon furnishings.
Working with LCN is just a lot of fun. Besides all the high quality products, all “Made in Germany”, I am accompanied by the complete LCN Team. My potential is completely exhausted by the sophisticated service package – the LCN Beauty Center. And just like it is in my Salon, as a customer I am at the center of attention. Just because of that I am setting myself apart from a lot of other Salons because customer wishes are a big part of our service. Thanks for the interview, Ms. Sawall-Margonari
What sets my LCN Beauty Center apart from other Salons? Due to the window decoration as well as exclusive advertising- banners and material provided to me I receive a lot of attention by new clients. Also in the area of Online-Marketing do I receive a lot of valuable tips from LCN. Especially the new and very high quality furnishings stands out compared to my competitors. My customers are excited about the new and elegant appearance of my Salon. As LCN Beauty Center I have the opportunity to request an LCN Trainer to support me in my Beauty Center several times a year with Functions or Seminars. Sales promoting events and workshops instantly increase my turnover as well.
01.2015
|
STUDIO LCN
|
33
LCN CONCEPTS
LCN CONCEPTS
LCN DOES NOT ONLY STAND FOR EXTRAORDINARY PRODUCTS IN THE PROFESSIONAL COSMETICS BUT ALSO DEVELOPS FOR YEARS ALREADY SUCCESSFUL BUSINESS MODELS. IN THIS ISSUE WE WILL INTRODUCE TO YOU OUR LATEST CONCEPT: THE LCN NAILBAR
LCN NAILBAR The Nail Salon of the future
Modern shopping malls are being visited by an average of 20.000 visitors daily – an ideal base to establish your clientele. The LCN NailBar team of experts from the WildeGroup combines experience in the area of professional cosmetics from three decades with the most modern distribution models of todays time. The result is a unique concept of success.
Renowned object designers, together with the department of development of the WildeGroup, have designed a compact sales area which is optimally adjusted to the demands of the contractor and the clients. This way a innovative Nail Salon of the future was created with minimal space and most modern design.
WITH THE INNOVATIVE FRANCHISE CONCEPT, LCN NAILBAR, THE WILDE GROUP HAS CREATED A VERSION OF A MODERN NAIL SALON FIT FOR THE FUTURE. WE HAVE LEARNED FROM 30 YEARS OF EXPERIENCE.
The provision of all advertising- and marketing material as well as a sophisticated cash- and inventory control system allow a best possible planning and the highest possible success. With the Franchise Concept LCN NailBar you can increase your revenue, based on the average income in the area of Nail Design. This you can achieve with a minimal investment in relation to the income.
The LCN NailBar introduces itself Take a seat at the unique LCN NailBar with its innovative cube style. Your customers will experience professional hand- and nail care treatments with a lifestyle flair in a stylish “Bar atmosphere”. At the LCN NAILBAR: Professional treatments in a pleasant atmosphere
34
|
STUDIO LCN
|
01.2015
The NailBars concept of success lies, besides the highly frequented location, in the welltried standardization processes.
Fixed offers for services provided as well as product sales, an optimally coordinated Training and advanced Training-Program – all this offers the WildeGroup to you.
All advantages at a glance! Top location with the highest customer frequency at a very reasonable rental Success from the first day – and completely without any advertising! Low first investmen State of the Art cash system with customer card Standardized services and processes Support in finding the right sta f Extensive and regular Coachings of LCN NailBar operators and employees No higher qualification o staff members necessary as 80 % of services offered will be manicures Financing through Franchise licensing Specialized training programs
01.2015
|
STUDIO LCN
|
35