AMERICA’S PREMIER
SELF STORAGE BROKERAGE FIRM
Linda Cinelli, CCIM LC Realty
Presented To:
Laurel Self Storage 1322 Laurel Rd. Lindenwold, NJ 08021
Presented by:
Linda Cinelli, CCIM LC Realty 908-722-5661 linda@lcrealtyusa.com
America's Premier Self Storage Brokerage Firm 1-800-55-STORE www.Argus-SelfStorage.com
Table of Contents
The Argus Advantage
Page: 4
Value Realization Process
Page: 5
Property Market Analysis
Page: 6
Argus Marketing Program
Page: 7-12
Broker Biography
Page: 13
Broker Experience/Client & Sales List
Page: 14-15
Client Testimonials
Page: 16
Disclaimer
Page: 17
The Argus Advantage
Since 1994, the Argus Self Storage Sales Network has been the leader in selfstorage brokerage throughout the United States. Argus Broker Affiliates work with both buyers and sellers to find the right property, and the right price, to meet the needs of each individual client. • • • •
Over $1 Billion in self-storage transactions Over 650 deals completed Hundreds of satisfied clients Detailed analysis to maximize your facility’s value
The Argus Self Storage Sales Network boasts the industry’s most extensive marketing program. Your property receives exposure to the maximum number of investors through our advertising program and network of professional contacts. • Over 40 Broker Affiliates representing major markets throughout the U.S. provide knowledgeable local representation • Internet exposure via the industry’s premier website www.selfstorage.com • Presence at national and state self-storage conventions • Advertising in industry trade magazines • National database of self-storage buyers and sellers • Market Monitor newsletter and Alert e-newsletter reach buyers and sellers nationwide
1-800-55-STORE www.Argus-SelfStorage.com
Value Realization Process Information Gathering
Client Objectives •
Valuation & Strategy Development
Purpose of Transaction
•
Demographics
•
Market Analysis
•
Confidentiality
•
Market Data
•
Valuation
•
Tax considerations
•
Financial Info
•
Property Examination
•
Employees
•
Environmental
•
Market Strategy
•
Timing
•
Competitive Review
•
Pricing Strategy
•
Reporting Requirements
•
Zoning & Tax Requirements
•
Financing Strategy
•
•
•
Financing
Plans
Preliminary Negotiation Strategy
•
Carry Back
•
Site Development
Negotiation
Marketing Program
Closing
• Listing Agreement
•
Contact Prospects
• SelfStorage.com
•
Respond to Inquiries
• Online Marketing
•
Qualify Prospects
• Offering Memorandum
•
Answer Objections
• Market Monitor
•
Review Offers
• Trade Pub. Ads
•
•
Assist In Due Diligence
•
Assist in Documentation
•
Recommend Solutions for Last Minute Problems
Recommend Counter Offers
•
Verify Closing Financing
•
Review References
•
•
Recommend Offers
Assist In Asset Transfer
• Property Flyers • Tradeshow Exposure • Co-op Brokers
1-800-55-STORE www.Argus-SelfStorage.com
Market Analysis Competition Map & Demographics
Address: 123 Test St. City, ST 80111
1-800-55-STORE www.Argus-SelfStorage.com
Argus National Contact Program Argus offers Real Distribution to the self-storage industry. Your property is exposed to more qualified buyers and is more likely to sell at a reasonable price.
Total Contacts
National Magazine Advertising
ISS Circ. 18,000x12/yr SSA Globe Circ. 17,000x12/yr
216,000 204,000
Market Monitor Newsletter
7,000 x 12/yr via email
84,000
Website
70,000 visitors / month (avg.)
840,000
Conventions/Tradeshows
4/yr @ 1,500 attendees (avg.)
6,000
Convention Presentations
2/yr @ 400 attendees
Magazine Articles
12/yr in ISS
360,000
Alert e-newsletter
3,000 monthly recipients (avg.)
36,000
Social Networking
1,000 followers 2x monthly
24,000
Total Annual Contacts
800
1,770,800
Argus also lists all properties on LoopNet, PropertyLine, CoStar and Storage Business Owners Alliance for additional exposure to hundreds of thousands of commercial real estate professionals each year.
Numbers as of October 2012 1-800-55-STORE www.Argus-SelfStorage.com
The Argus Marketing Program The Argus Marketing Program is the most comprehensive of any in the entire real estate business. The underlying premise is that getting the most exposure for a property as quickly as possible will increase the number of qualified offers received. To ensure that we reach buyers, we have developed a multifaceted marketing program to give your facility the utmost exposure, both nationally and locally. Each element of the program is briefly described below. Note: Argus Self Storage Sales Network, Inc. is a marketing consultant and provides marketing services for the Argus Broker Affiliates authorized to receive such services. Argus is not a party to any listing, buyer representation, or other real estate related contract unless specifically agreed to in writing by Argus Self Storage Sales Network, Inc.
BROKER NETWORK The most important part of the Argus Marketing Program is our network of Broker Affiliates specializing in self-storage. Since all of the Argus Broker Affiliates specialize in self-storage, they have developed an industry-wide network of contacts. They have relationships with literally hundreds, if not thousands, of owners and buyers. Each broker is aware of every property listed within the network, and is prepared and motivated to assist other Argus Brokers in a potential transaction.
ARGUS DATABASE On behalf of its Broker Affiliates, Argus maintains a database of owners, buyers, sellers, and industry specialists. The database consists of approximately 25,000 self-storage owners, prospective buyers and potential prospects.
INDUSTRY CONTACTS As in any other business, it’s not what you know as much as who you know, and in self-storage this is an even more important factor because of the unique nature of the property type. Over the years, Argus has built strong relationships not only with buyers and sellers, but also with lenders, appraisers, other real estate professionals and the large industry operators.
1-800-55-STORE www.Argus-SelfStorage.com
Marketing Program Continuing… SELFSTORAGE.COM www.selfstorage.com is the self-storage industry’s premier website, receiving an average of approximately 71,000 unique visitors per month. As part of www.selfstorage.com, Argus promotes its listings, provides valuable industry information, and develops qualified leads. Interested parties searching for storage properties are able to view all of our current listings and details on each property by clicking on the Argus homepage. When people search the web for self-storage they most often go to www.selfstorage.com. This site is a low cost, high quality advertising option for self-storage owners and operators. Please visit the site and see for yourself. The site also offers a searchable list of industry vendors, the ability to request bids from these vendors, and a forum to discuss industry issues.
OFFERING MEMORANDUMS The Argus Offering Memorandum is a packet designed to give as much historical and current information about the property as a potential investor would need. Its unique design is easily recognizable and has been approved by several self-storage lenders as their means of making a cursory inspection of the property without leaving their office! The Offering Memorandum is available in both printed and electronic format. Your broker will work closely with you – and if any of the pertinent data changes, he or she will notify us and we will update the Offering Memorandum in a timely manner.
1-800-55-STORE www.Argus-SelfStorage.com
Marketing Program Continuing…
MARKET MONITOR Argus and the network of Argus Broker Affiliates email the Market Monitor once a month to owners and prospective buyers. The Market Monitor is a well-recognized newsletter in the industry. It is a significant source of leads for our Broker Affiliates. The Market Monitor includes a short article as well as details on our current properties for sale. We have found that owners and buyers are attracted to the format – everyone seems to like to see what is available on the market. We believe the credibility of the Market Monitor lends credibility to the listings.
ALERT ON SELF-STORAGE Argus also publishes an e-newsletter, Alert on Self-Storage, for owners and prospective buyers who request a subscription. This e-newsletter draws potential buyers to our website and thus to your listing. Our list of e-mail subscribers is growing quite rapidly and enhances our overall Internet presence. Past issues of the newsletter are archived on our website.
NEW LISTINGS ANNOUNCEMENT Each month, subscribers to the Argus email list will receive an announcement of all of the Network’s newest self-storage listings. This email contains basic property information and photos as well as a link to the detailed information on the Argus website.
1-800-55-STORE www.Argus-SelfStorage.com
Marketing Program Continuing… ONLINE MARKETING LoopNet Argus posts all of the Network’s self-storage listings to LoopNet, the premier web-based real estate listing service in America with over 100,000 commercial listings in its system. It is a valuable source of both “out of industry” leads as well as those within the industry. LoopNet directly connects any prospect viewing your listing to the Argus home page where more information can be found. Your listing will be available to all public searches beginning 30 days after its initial entry. You may search for it by visiting www.loopnet.com and clicking on “Search Properties.”
Property Line Property Line supports the commercial brokerage community with its focus on the marketing of properties. Listed on Property Line, your property will gain the attention of thousands of potential investors. With a membership of over 51,000 commercial brokers and investors, Property Line will get your listing the attention it deserves. This additional resource allows your Argus Broker to distribute information on your property to the widest range of potential buyers. As a buyer’s representative, an Argus Broker will use Property Line to assist you in your search for suitable properties. Visit their website www.propertyline.com.
CoStar Group CoStar Group, Inc. is commercial real estate's leading source of verified commercial properties for lease and for sale. With an audience of 65,000+ professionals, Argus works with CoStar to post your detailed listing information so that it gets maximum exposure to top commercial real estate brokers, investment sales professionals and private investors. Visit their website www.costar.com.
1-800-55-STORE www.Argus-SelfStorage.com
Marketing Program Continuing… CONVENTIONS AND TRADESHOWS Argus attends all major industry conventions as well as state and regional conventions in an effort to market our customers’ properties. Materials on each property are available in the Argus tradeshow booth as well as a video display of all properties. A team of Argus Brokers is present to discuss properties and assist visitors with their needs. Argus has a presence at all the major self-storage conventions. Materials on your listing are available at the booth. Each of these conventions attracts from 1,000 to 4,000 attendees and results in qualified prospects for our brokers. In addition, our Broker Affiliates also attend regional association meetings. These meetings are often smaller but more intimate. The Brokers have information on all listings available and often use the Argus booth, if appropriate. In the past year, Argus Broker Affiliates have represented the Network at meetings in Texas, Wisconsin, New England, New York, Missouri, Kansas, California, Colorado, Washington, North Carolina, Alabama and Florida. Your Argus Broker’s association with the Argus Self Storage Sales Network provides this unique exposure-- one that other brokers simply cannot duplicate.
MAGAZINE ADVERTISING As a leading source for self-storage information, both Inside Self Storage and The SSA Globe are read by most major owners and operators and Argus advertises in both publications. Inside Self Storage has a subscription base of 23,000 and The SSA Globe has a subscription base of over 16,000. The SSA Globe is the “official” voice of the National Self Storage Association (SSA), and a free subscription is given to each SSA member. Magazine advertising is a very productive lead generator for Argus Broker Affiliates. We also find that “newcomers” to the business (i.e. non-current owners) often come to us from this source. 1-800-55-STORE www.Argus-SelfStorage.com
Experience Linda Cinelli, CCIM LC Realty 1214 Old Highway 28 North Branch, NJ 08876 908-722-5661 linda@lcrealtyusa.com
Linda Cinelli has 28 years of experience in commercial real estate and land sales. Over the past ten years she has specialized in investments and the self storage industry. Her areas of expertise include real estate acquisition, asset disposition, development and institutional representation. She is a CCIM whose other professional affiliations include CIREI, CBA, IREOBA. She has achieved the designation of CEA, a Certified Exchange Advisor, for those clients performing 1031 exchanges. Linda is the founder and President of the Northern New Jersey CCIM District which has been merged into the Metro New York CCIM Chapter where she serves on the Board of Directors. Linda is a member of the New Jersey, New York and the National Self Storage Associations. Her client list is comprised of many recognized names in both private and public sectors, including several self storage projects. In 2003 she founded LC Realty and is the Argus Self Storage Sales Network Broker Affiliate for the Northern New Jersey, New York City and Long Island territory. Linda is licensed in New York, New Jersey and Florida.
1-800-55-STORE www.Argus-SelfStorage.com
Self-Storage Experience Bloomfield, NJ – Parkway Self Storage Sold Date: 12/18/2012 Sold Price: $10,050,000
***Include Transaction/Property Details***
Staten Island, NY – Moore Self Storage Sold Date: 7/27/2011 Sold Price: $4,600,000 ***Include Transaction/Property Details***
Stanhope, NJ – Paramount Self Storage Sold Date: 6/23/2011 Sold Price: $4,500,000 ***Include Transaction/Property Details***
1-800-55-STORE www.Argus-SelfStorage.com
Argus 2012 National Sales
State KS MS MO CO AZ NC TX OK TX OK CA OK MO TX CO TX KS NM NC CA TX MT WI AZ NH TX CO WI AL AL TX NY PA TX NJ TX WI IL OK
City Kansas City Walls/Robinsonville Moscow Mills Monument Mesa Chapel Hill Canutillo Tulsa Mansfield Ardmore/Norman Fairfield Ardmore/OKC Saint Joseph Canutillo Colorado Springs Allen Bonner Springs Santa Fe Fayetteville Chester Houston Sidney Greenville Black Canyon City Sunapee Forest Hill Denver Egg Harbor Jasper Eight Mile Smithville Newark Valley Mt. Pocono Flint Bloomfield Lewisville Milwaukee Rockford Oklahoma City Total Sales:
Sale Price
Square Feet
$1,355,400 $720,000 $1,090,000 $4,325,000 $4,250,000 $3,110,000 $486,000 $282,500 $5,000,000 $5,720,000 $7,700,000 $7,254,800 $555,000 $515,000 $7,100,000 $5,250,000 $3,600,000 $2,900,000 $790,000 $275,000 $901,000 $850,000 $1,465,000 $1,400,000 $805,000 $1,900,000 $1,750,000 $260,000 $1,100,000 $725,000 $860,000 $360,000 $1,569,000 $450,000 $10,050,000 $4,900,000 $425,000 $90,000 $15,100,000 $107,238,700
59,000 44,298 82,386 169,040 42,370 7,516 24,000 58,750 141,882 75,965 244,549 24,900 13,870 89,325 61,870 70,430 31,490 30,260 8,800 22,370 18,700 45,000 67,760 22,100 49,625 9,417 12,000 50,095 24,025 25,325 11,584 28,300 30,780 98,338 116,982 11,100 323,539 1,434,531
Sale Date January-12 January-12 February-12 April-12 April-12 May-12 May-12 May-12 June-12 June-12 June-12 June-12 July-12 July-12 July-12 July-12 August-12 August-12 August-12 August-12 August-12 September-12 September-12 September-12 October-12 October-12 October-12 October-12 October-12 October-12 October-12 November-12 November-12 December-12 December-12 December-12 December-12 December-12 December-12
1-800-55-STORE www.Argus-SelfStorage.com
Client Testimonials
“After several attempts to sell our property, due to Linda and the LC Realty/Argus Self Storage Sales team provide professional marketing and financial data to secure a qualified buyer. The transaction was difficult at times, but Linda and her team keep it going. We were very happy with service provided by Linda Cinelli and her professionalism in our sale of Parkway Self Storage located in Bloomfield NJ. The process was a challenge, up until the closing yet, Linda was diligent and consciences to work with all parties and bring it to closing..” Dominick Paragano, “ Parkway Self Storage, Bloomfield NJ “We were very happy with service provided by Linda Cinelli and her professionalism in our purchase of South Shore storage located in Lynbrook NY. We will definitely do business again in the future. The process was smooth and guidance provided by Linda was spectacular every step of the way. “ Vim Goyal , Omega Self Storage
1-800-55-STORE www.Argus-SelfStorage.com
Confidentiality and Disclaimer
PARTIES: Argus Self Storage Sales Network, Inc. (“Argus”) is not the listing agent (“Broker”) for any property. Offers to buy or sell a property can only be made through the listing agent identified herein. Argus is a marketing consultant that provides certain marketing assistance to the listing broker and is not a party to a listing agreement or any other agreement relating to a property. A Seller (“Seller”) is the owner or the authorized agent of the Owner (“Owner”), of the property offered for sale and the subject of the listing agreement between Broker and Seller. DISCLAIMER: Neither a Seller, Owner, Broker, or Argus represents, warrants, either by implication nor express statement, the accuracy or completeness of the information contained herein. The information contained herein has been prepared from sources believed to be reliable but has not been independently verified by the Broker or Argus as to accuracy or completeness. No warranties or representations, express or implied, are made as to the information presented herein. Warranties or representations can only be made by the Seller or Owner in a written and fully executed purchase and sales agreement between Seller and purchaser. Projections in any presentation are based on assumptions and interpretations based on future events, market conditions, managerial operations beyond the control of Argus, Broker, Seller or Owner, and, therefore, subject to error and change without notice. The prospective purchaser is encouraged to perform such independent due diligence as he or she finds appropriate. Typically, due diligence activities provide a more comprehensive review and analysis of all aspects of the property (including, but not limited to, financial matters, market conditions, physical condition, regulatory issues and title status) than the material contained herein. This presentation is for information purposes only and is not a solicitation of any nature whatsoever. Sellers and Owners reserve the right, at their sole and absolute discretion, to reject any offer. CONFIDENTIALITY: The information contained herein is confidential and proprietary and is for the exclusive use of the party receiving the information (whether in printed, electronic, or facsimile format) for the sole purpose of determining if the recipient desires to acquire more information. By acceptance of this information in any format or from any source, the recipient agrees to not distribute nor disclose this information in any form to any other person or entity without the prior written consent of Broker or Argus.
1-800-55-STORE www.Argus-SelfStorage.com